What You Need to Know for a Successful Digital Marketing Campaign

Miley on March 4, 2019

What keeps a business on its track? Many would say a good strategy. This strategy encompasses all the areas of your business, including the marketing aspect. And in the age of modern technology, a good marketing strategy is more important than ever.

If you want your business to grow and innovate, having a good strategy that you can integrate into your marketing campaign is a step in the right direction. The people behind SerpWatch have underlined the importance of a powerful marketing strategy in the infographic below.

The infographic presents the hottest statistics and trends that define the digital landscape today. Keeping an eye on these ensures that your marketing strategy will remain effective in 2019. Here are some of the important points you should remember before formulating your marketing campaign.

Local SEO

Having a general SEO strategy is great, but you should also focus on growing your local customer base. Stats say that over 40% of business revenue is driven by organic traffic. This means you need to rank in search engine results pages to gain more exposure which, in turn, can increase your leads.

But while general SEO is hugely beneficial, it also makes sense for you to give more attention to your local SEO in case you run a local business.

Many consumers go online to search for a company or store near them. In fact, 72% of those who do a local search end up visiting a store within five miles. What’s more, 28% of customers searching for a local business make a purchase.

That said, improving your local SEO ranking could help you build a strong relationship with customers who are within your business location.

PPC vs. Organic Traffic

Paid online advertising has been growing by the minute, but it must be used with caution. Studies show that 64.6% of people click on Google ads when they are looking to buy an item online. This means that they already have the intention to buy when they conduct a search.

But what if a person is looking for information and weighing options? The statistics are just as damning. For one, 80% of people ignore paid search results and opt to click on the organic listings instead.

Ads on mobile devices tell the same story, where 70% of respondents admitted to disliking mobile ads. There is also a significant increase, around 90%, in mobile ad blocking.

What does this mean to businesses? Paid advertising across different online platforms could help your campaign, but you should also make sure to weigh its pros and cons. Will it do more harm than good?

Content is King

Content marketing still holds an established place in any marketing strategy, whether it is on your website, social pages, or through emails. Producing valuable and relevant content across all your marketing channels can cement your credibility and authority in your niche.

Content marketing gets three times more leads than the paid search. Buyers have become more discerning, with 47% of them consulting 3-5 pieces of content before engaging with a sales representative.

There are many more trends that you need to consider when you start creating your digital marketing campaign this year. Take a look at the infographic below to get started.

Insights

How technology can help boost your productivity

Miley on March 4, 2019

We have come a long way in finding ways to boost our productivity, and today we are on the threshold where we are able to look back and see the long winding road behind and be satisfied that we have achieved something. But should we be happy and contended that we are on the threshold or could we do better. We could do better and we have many things to learn and by doing so we could achieve greater heights and be superhuman somewhere in the future. Whether that would be a reality we may not see it in our generation, but the future is bright and that dream would be realized one day.

There are no limits to where we could go in the future and the more technologically advanced we become using it to increase our productivity and through it a better life is our paramount objective. There may be some very irrelevant distractions that could hamper our progress to that ultimate goal. One that we are encountering today wherever we may be is the very distracting prospect of being disturbed. Disturbance has become a very alarming factor which has put paid to concentration.

Concentration is paramount

To be able to accomplish anything we would need to concentrate and telescope our energies to ensure that we complete the tasks we accept or are delegated. If we are unable to concentrate then it would be an immense problem to concentrate and ensure completion.

Whether it is an office environment, field endeavor or even if you are flying in the air concentration would be what you should enjoy because most of what we do could depend on it. This issue has been a perennial problem especially for those living and working in an urban environment. The noise of traffic, the chattering of colleagues, the sound of machinery and a host of other sounds could put you off your concentration mode and your work could suffer.

Technologies to assist us

Today we are surrounded by technology and use and utilize numerous devices, equipment, online apps, machinery and many more to ensure we increase productivity. Every invention that has come before us beginning from the wheel which is considered the best invention of Man, are all geared to increase productivity. The list of the technologies that we use to increase productivity would take us around the Earth many times over but one issue would always stand apart.

That would be our ability to concentrate especially in the rat race environment that we live and work. A solution to this problem is now found and we are able to concentrate on anything from working to even sleeping which would increase productivity. Some may think as to why we would need to concentrate when we are sleeping, it is because if we are constantly disturbed during our sleep we would not be able to concentrate in our work the next day and productivity would drop drastically. Hence sleep is a very important component if we are to be productive. It we don’t get adequate sleep our wok could suffer and that would have a string of adverse consequences.

White noise technology

Research has found and it is a very important breakthrough in human behavior that we are constantly disturbed by the many sounds that emanate in the environment. If these sounds are completely and totally eliminated whether it is in an office, factory, any other work place or even at home our concentration levels would rise substantially. This would be easier said than done because such an ideal situation would be a near impossibility.

It is to help in this impossible endeavor that the white noise machine has been developed which could be considered as a breakthrough in technology which directly affects productivity. This small but effective contraption does a very simple chore and that is, it emits a constant sound neither loud nor silent but just to be heard by those around. This sound when it pierces our ear drums in a continuous sequence it tends to tune our ears to that particular sound and eliminating all the other disturbing sounds that would otherwise be picked up by your ears.

The white noise machine is proving its effectiveness and is becoming an integral part with all other technologies being employed to increase productivity. It has taken the need to concentrate and increase productivity to greater heights and is fast becoming one of the most important technologies, though simple it could be to ensure a new working environment for many.

Tests have proven that it is bringing positive results wherever it has been used and is being introduced into many workplaces. Whether it is an office or large factory it does not matter as it is providing the right impetus and the foil to the inability for many to concentrate in their tasks.

It could be used in your bedroom to ensure that you get a good night’s sleep undisturbed from all the honking, banging, shouting and other noises manmade and otherwise. If you get up fresh in the morning that too would be the first positive step to increase productivity. Deprivation of sleep especially over a prolonged period of time though you may get a few winks intermittently would still take its toll on your body.

A sleep-deprived individual would be half less or more unproductive compared to one who would have had a good night’s sleep. Hence it is imperative that you grab some quality bedtime every day to be at your best spirits the next day. If you are being disturbed take home a white noise machine today and see the wonders that it could do to you. This is technology at its best and none other could put you to sleep like you have never had before.

When we talk about technologies our minds would float to how we could get to the Moon, but there are many little things that we need which are also technology-based that would do better for us here rather than getting to the Moon. The white noise machine is just one of them.

Insights Martech Products SaaS

Ideas, Formulas and Shortcuts for Audio Manager

Miley on February 28, 2019

Let’s look in the device manager to look at the status of our Realtek audio driver. Generally, a business development manager will carry out tasks like product development, promotion, and distribution. Android Assistant was made to be compatible with different Android brands from various manufacturers. Your property manager should offer you a summary of how he is going to be handling your properties. Only the very best property managers ought to be hired!

Audio Manager has an excellent little profile feature built into the application. Easy Audio Manager is also an extremely fundamental app. Business management is just one of the main areas in every organization. The automated frequency management employs a new algorithm which also evaluates the reliability of available frequencies.

DSP Manager is a great application that may be employed to achieve vibrating bass in spite of your stock headphones. Being a real manager is never simple. Realtek HD audio manager is quite vital for your PC. To make sure that one’s music playlist does not become lost or distorted, it is necessary to employ music file administration.

The majority of the moment, you merely will need to update your audio driver. Before downloading the new Realtek drivers, it is going to be required to uninstall all present drivers.

The Downside Risk of Audio Manager

Audio is among the essential features of any computer. Windows Audio will then be enabled. It’s essential for practically any sound to be made when a program is operating in Windows. In the event the sound is working then the issue is solved and you need read no more. In addition, in addition, it provides a high-quality sound to your system during the audio card.

What is Actually Happening with Audio Manager

There are a lot of audio manager apps, so it’s essential for you to choose from an audio manager for your Android. Whichever it was, click the suitable link for your audio device so you are taken to the right page.

The 30-Second Trick for Audio Manager

Once an item of hardware is not functioning, it’s highlighted for attention. Although the true audio hardware is HD Audio, it is going to allow utilizing the AC’97 front panel like that. In case the computer doesn’t have sound, proceed to the next process to fix the error. You may then register the software to go for automatic Driver Updates. Free software is a good example. Instead, you may use a tool designed particularly for the purpose of managing and searching for samples.

Ok, I Think I Understand Audio Manager, Now Tell Me About Audio Manager!

If there are simple ways on how best to hide your apps in your Android, in addition, there are quick steps on how best to unhide the apps that were hidden in your menu. In the majority of cases, you should install an audio device to acquire your sound working. The very first thing you ought to do is determine which two audio devices you need to change between. Utilizing a system without sound will help it become incomplete.

About the author

Usman Raza is a marketing specialist at PSDtoWPService.com and co-founder of Christian Marketing Experts. He has been writing for magazines and newspapers since 2001, and editing and managing websites since 2006. A generalist, his most covered topics are business and technology. Follow him on Twitter @usmanintrotech.

Development

Benefits Of Using Cloud Technologies In The Development Of Mobile Applications

Miley on February 27, 2019

Since the cloud has strengthened its presence, changes have begun in the business world. Businesses have begun to recognize the importance of taking advantage of the storage of their data, files, and applications in the cloud. Instead of storing all these important files on external hard drives, they began to transfer them to the “clouds”.

At the same time, “on-premises” is a term that is sometimes used in talking about cloud infrastructure. It means locality, which may seem contradictory. The term simply means that the company’s hardware will be stored at the client’s location, unlike cloud services, for which the vendor usually places the equipment in its data centers. Access to files, data, and applications using local solutions is what distinguishes this approach from cloud services offered by a third-party provider. When your files are in the “cloud” in the usual sense of the service, access to them requires an Internet connection. You can save initial capital costs by using this approach.

There are already a lot of providers in the world who can provide you with convenient and highly reliable cloud services at any time. They help organizations focus on their core business processes and not worry about time-consuming data processing, IT infrastructure maintenance and other related issues. You should meet with App developers for your Android app development.

Source – Pixabay

The High Cost Of Maintaining Local Infrastructure

Despite the fact that maintaining on-premise environments has its own advantages, there are still some reasons that encourage companies to turn to cloud providers. Take a look at these factors:

Electricity Costs

Companies must consider the amount of electricity needed to provide a full-fledged IT work environment. Servers have become much more energy efficient compared to those that were in the past, but they still require a lot of energy for smooth operation. The average cost of maintaining a single internal server can reach thousands of dollars, depending on the resources you need. The power supply must be continuous and with sufficient redundancy. You need to have a ventilation and cooling system for your physical servers.

High Capital Costs

The focus will be on storing data and applications on servers. In the case of the cloud, you do not need to buy anything. Costs are associated only with the resources allocated to you. It is cheaper than building your own infrastructure, and you can easily channel the money reserves to other initiatives.

Modernization can be a nightmare

When you acquire licenses for software, install all the equipment and hire staff to maintain the infrastructure, you will still need to allocate funds for regular updates. The money you have to invest in upgrading can amount to millions, and the process itself can take several months. Using cloud technologies, you do not need to worry about the updates and costs associated with them, because the provider will do “that’s all.”

Disaster recovery

Cloud computing does not guarantee that your mission-critical business applications will be completely free from the risk of failure, but when placed in the cloud, the provider will be responsible for restoring work in the shortest possible time. In the event of a physical infrastructure failure in your enterprise, you can also use a backup in the cloud, if you created it.

Security

Storing corporate “jewels” in the cloud may be the right choice for many businesses, but some strongly deny this possibility. The fact is that there is no right answer. There were cases when local systems were compromised, and cases when hackers could not hack a system located in the cloud. The cloud provider is really interested in customer security. A professional provider will do everything in its power to ensure the security of data and customer applications.

The impact of cloud services on mobile app development costs

One of the best features of the cloud is the savings factor. IT management can really exacerbate the cost of developing apps, the cost of your own infrastructure can be overwhelming. On the other hand, with cloud computing, you do not need to worry about many problems:

Servers: Since there are no local servers, you do not need to worry about the costs associated with them.

Computers: Data is stored in the cloud, so you do not need to immediately build the infrastructure, you can pay for everything as needed.

Maintenance and downtime – you can minimize downtime, as the provider will monitor, maintain and update programs. Less downtime will result in increased productivity, increased income and cost savings.

Source – Pixabay

Some of the advantages associated with cost reduction when choosing cloud technologies for your mobile app

1. Companies can minimize or avoid the cost of IT infrastructure

An important advantage of cloud computing is that businesses can now transform their capital costs into operating expenses and put an end to the endless infrastructure costs that may arise for a non-cloud solution. All data that continues to form, files and documents can now be found in the cloud, and not on the servers of your company.

No matter the size or type of your business, you can go to the cloud and save significant capital costs on hardware, software, additional computing power. You can choose to pay for resources received as needed, or a subscription-based cost structure. A prepayment of several months also allows you to receive a significant discount.

2. Developers can release their applications faster

In an era when everything is estimated at the cost of time, cloud computing is a priority. Developers can access their application projects at any time convenient for them, work with them, correct, delete errors and test. Thus, they can work on a large number of projects, and not worry about the physical server, which has a limited resource for hosting applications.

3. Improved manageability

The cloud gives you an edge in setting up and allocating resources to meet seasonal surges and fluctuations. Mobile apps and files do not have to be installed on user devices, because you can get them from the cloud at any time.

4. IT team can quickly set up cloud resources to meet changing requirements

You can easily scale your business up and down on demand. Requirements can be very unpredictable, and cloud computing is the surest way to satisfy them all. In the end, this is what will take your business to a new level. You should also meet with app developers for your Android app development.

Author Bio:

Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She also writes for top app development companies.

Insights

7 Social Media Marketing Strategies That Can Help Your Ecommerce Business Grow

Miley on February 21, 2019

https://www.pexels.com/photo/person-typing-on-macbook-1559048/

The concept of social media and networking may have boomed from a dorm, but it has grown tremendously over the years.

Just for the sake of an overview, let’s take a look at where some of the most popular social media platforms stand:

Facebook, the biggest social network, has more than two billion active users
Twitter is hitting the 350 million mark this year
Linked In is a network that connects more than 500 million professionals
Instagram has already crossed 800 million

The total number of social media users is now over 3.1 billion, and increasing at around 13 percent every year.

Any smart businessperson can see the potential of using these networks as a perfect marketing platform. It is where billions of people gather to share, learn, and discuss. It is why social media marketing has now become a powerful driver of business growth.

eCommerce businesses have a lot to gain from social media. Social media is now one of the significant drivers of website traffic. It stands quite close to search engines. The problem is that it isn’t as easy as it sounds. While it may seem like an ever-expanding pool of prospects, it is not easy to make your mark on such a busy platform. It is a competitive world out there. You need a strong strategy to make sure you are able to reach the right audience and get the right response. Here are seven social marketing strategies to help your eCommerce business grow.

1. Identify Your Best Marketing Channels

There is a reason there are more than one social networks. All of them are different in many ways. For instance, Twitter is just a microblogging platform while Instagram and Pinterest are about photo blogging. LinkedIn, on the other hand, has a more professional approach.

Due to such differences, there is a difference in their demographics. Customer behavior also differs for every channel. The key to a winning strategy is to identify your target audience and leverage the platform that is more popular among that group.

2. Focus on Impressive Visual Appeal

Social media users have a very short attention span. You need to grab attention through eye-catching visuals. It is the first thing they will notice, even before they read the text. Invest in professional logo design service to give your brand a makeover. Even if you are in for B2B leads via LinkedIn, a good logo can make a world of difference.

Visual appeal becomes even more important when you are selling products. You can make attractive videos and images to showcase your products in a positive light.

3. Get on Every Bandwagon

Social media is where trends start, and it is where they go viral. A great social media marketing strategy to make your business appear more relevant and relatable is to piggyback those trends. Thankfully, it is easy to follow and catch up on trends on social media. It is a great way to capitalize on whatever is happening around.

Keep an eye on the hashtags. They are a huge deal on Instagram and Twitter. Facebook and Pinterest are also leveraging the power of hashtags now.

4. Be Part of the Conversation

The greatest thing about social media is that it allows for a two-way conversation. It is where consumers are free to share their opinions and experiences. They want to have their say on everything, including your products and services. However, that conversation can only go on if you are equally involved.

Looking from the business point of view, you have the power to lead the conversation towards conversion. Utilize that control. Get people talking about your business and your products? Be quick to respond, and you can win their trust and loyalty.

5. Do Not Overlook Live Streaming

The engagement rate of live videos on Facebook is double the engagement rate of other videos. Every ecommerce store should look into leveraging this amazing opportunity. It is a great way to show your products and talk about them in real time. You can answer your prospects’ queries right there and then make sure they make a purchase without getting distracted.

Live videos give a very hands-on view of the product. If you can demonstrate how good it is while answering all the question then and there, you will get immediate leads.

6. Look Into Influencer Marketing

Influencer marketing is huge! The reason influencers are making millions of dollars is that they are helping businesses earn ever more. In 2019, businesses are thinking of spending more money on influencer marketing. Even big brands are jumping on this trend.

Contrary to popular belief, an influencer is not limited to any niche. While an online leather jacket store can hire a fashion blogger to showcase their new products, a furniture store can also join hands with a lifestyle blogger.

7. Always Test and Track

How do you know your strategy is successful? You analyze the results.

Testing and tracking your social media marketing strategy is crucial because of two main reasons:

You need to invest more on what works and change what doesn’t
You need to tweak your strategy according to the changing trends and algorithms

If something doesn’t work, change it. And before you go with it, do an A/B testing to see what works even better. A/B testing can save you from a lot of trouble and huge failures. Social media is a fast-paced world, and it is best to stay careful.

Conclusion

Social media isn’t going anywhere. It is just getting better. It is a great channel to bring in leads, but more importantly, it is a great way to brings leads that are bound to convert. These platforms allow you to promote your product and persuade your audience on a very personal level. It helps you build a strong bond with your customers. With the right strategies, you can improve your acquisition as well as retention, and not to mention, the overall conversion.

Startups

3 Things Needed by Startups to Be Successful

Miley on February 21, 2019

There are so many things that can be said about why startups fail and the truth is that most new businesses end up closing their doors much sooner than what owners want. It is really important to be properly prepared, which is easier said than done. While there are various things that can be highlighted, here are some things that modern startups do need to take into account if they do want to be successful.

Proper Market Knowledge

Numerous entrepreneurs end up enamored with the ideas they have. This often leads to problems because they are just way too focused on what they think works. In order to solve this, the solution is to just learn all that you can about the market.

Keep in mind that it is rare to see entrepreneurs that switch industries and end up being as successful as in the original one. The founders that do have a deep domain expertise tend to be much more aware of market opportunities, customer needs and how the competition can impact everything.

Using Modern Technology

Even if market knowledge is high, still using the same tools that were used years ago can lead to problems as the competition adapts and does invest in technology. Startup owners need to know what technology can be used in order to improve the entire business, which involves a lot of research.

As an example, it is quite common to see businesses training new employees with a use of a screen recorder for Windows 7. The common choice is using software like Movavi Screen Recorder with the idea that it is easier to train someone with video content that involves the influence of the owner.

As Much Data As Possible

In order to sign partnerships, earn funding and even making smart business decisions, a lot of data is needed. You need to be sure that you gather all the data that you can. This includes data about the industry or the market that you operate in and about what is happening in the startup. The more data is gained, the higher the possibility the business will be successful.

Development Insights Martech

How Can You Innovate A Routine Travel Application Development?

Miley on February 20, 2019

Travel apps are on the boom, no divergent ways to the fact. Development companies and the clients are making a handsome revenue from it. But, bringing similar apps in the market to make money for yourself is not how you can proceed further. You will have to offer something extra, something unique, to stand a chance among the big and established players of the Google play store and apple app store.

Here are some of the top features offered by different travel apps. If you are considering travel app development, a combo of all of these won’t be a bad idea.

1. Geolocation

The basic thing any traveler checks after reaching the destination is nearby places to stay or cafes to eat or places to visit. Don’t give them any teeny weeny chance to drop your app and use some other one to get all these information they desired. For that location, geolocation feature is what you must have. The user can run any location-based search and fetch the results very quickly.

2. Weather Forecast

There are a whole bunch of people planning their entire trip without taking weather changes into consideration. A bad climate can alter the trip, like a flight delay or even worse flight getting canceled. So, include weather forecast feature into your travel app which can send weather predictions, any nearby calamity or any such events to the user.

3. Cab Booking

Right after landing, the first thing any user will be looking for is a cab. So, don’t give the user any reason to slip from your app. Give them the taxi booking feature and get them to their location.

4. Price Comparison

Your app would not be the only one they would be using, there will be 2 to 3 more to get the best out of all. So, give them that detail as well. Show them the price comparison of different flights, hotels and other things offered by different apps right on your app.

5. Offline Access

The bad network is a common problem and it can follow you anywhere. This can be a disaster for the users but not if you let them use your app even in offline mode.

6. Language Translator

Language can be a lot of trouble if not handled well. Communication in a different country can create issues but not if you avail a language translator feature in your travel app.

Something Out Of The Box

While traveling, hotel booking can cost a fortune. Those looking for low budget travel ideas, here’s one, “HolidaySwap”. This idea of a travel app is really out of the box. The app owner James Asquith holds the record for being the youngest person to visit every country of the world. The concept of this app is to provide stay at just $1 per night. He brought back the trend of barter. The users of the app can exchange their homes at distant locations. If you are staying in Australia and want a home in the US, find any US person looking to stay in Australia, and swap homes with each other. Isn’t the idea fascinating? So, something like this can help you create your own space in the app market.

Another such concept is Preparture. While visiting an entirely new nation, you might know the routes which is quite blatant. Now Preparture not only shows the routes to the locations you feed but creates a whole route itself. Say for example you are want to grab a bite at XYZ restaurant, you want to withdraw money from the ATM, you want to visit the local mall of the area. You feed all these destinations in the app and it will plan the route based on which location is near and what task you should complete first, where you should head next, and where should your journey end. It is your one-stop travel planner app.

So, I guess now you know if really want to top the app store charts, you will need something never thought before or never done before.

Author Bio

I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, an iPhone and Android app development company which makes app ideas into reality by providing unique design and development services across the globe. To keep up with the trend, I have also laid steps into React native and ionic app development. I generally write blogs on mobile technology, app development, and app marketing.

LinkedIn: https://www.linkedin.com/in/pratik-kanada-31793020/edit/photo-opt-out/

Development Insights Martech

How to Manage Your Email Marketing Campaign to Improve Sales

Miley on February 19, 2019

Email marketing is a marketing strategy that was believed to be declining due to the emergence of social networks. However, the truth is that it is still very functional. Promotional emails are an essential part of sales and larger marketing strategies used by brands and businesses.

Today, close to 70% of businesses and brands in the United States invest money and time into email marketing, according to the infographic by 99firms.

One of the biggest mistakes businesses make is building huge email databases, with lots of unsorted email addresses. Such a database is usually quite challenging to successfully manage, which is why you have to take certain measures and optimize your email marketing efforts.

Here are some tips for managing your subscriber’s database and optimizing email marketing campaigns.

Segmentation

As the name suggests, segmentation means creating several emailing lists according to specific criteria, such as age, sex, geolocation, and other relevant parameters. This is essential because if you send the same message to all your subscribers, your open rates and conversions are probably not going to be very good.

On the contrary, as you can see from the infographic below, segmentation increases open rates, leads, and revenues by 39%, 24%, and 24%, respectively.

Mobile-Friendliness

Nowadays, the vast majority of people read emails on mobile devices. This entails that one of the first steps of your email marketing campaign must involve checking that messages are mobile-friendly. In other words, the entire message, including videos and images, must render perfectly on mobile devices.

If you fail to do this, the users are not going to bother zooming in and out or scrolling sideways to read the email. They will simply send it to the spam box.

Unsubscribe Option

Of course, you don’t want to lose subscribers. But leaving out the unsubscribe option is going to be considered rude and unprofessional, and your email address will most likely get quickly blacklisted. Therefore, always make sure that email users could leave your mailing lists if they are not happy with the messages you send them. If you wish to keep and increase the user base, email optimization is the way to go.

Top-Notch Content

This might sound like trivial advice, but you would be surprised how many businesses neglect this aspect of composing an email. The content of your email should be optimized in terms of length, structure, and elements. You should be aware that people prefer watching videos over reading text.

That said, you need to find a perfect balance between the two while making sure that the video does not start playing automatically. Let your customers decide if they want to see it.

Call To Action

Even if you create the best email in the world, it is not going to be quite successful unless it brings conversions, among other things. To accomplish this, you need to include a call-to-action button. The button has to be clearly visible, clickable, and contain clear instructions about what are you asking users to do – whether they should check out your latest product, subscribe to your new social media channel, etc.

Conclusion

As you evolve with your ways of reaching subscribers, you should study reports and statistics derived from each of your email campaigns. These will help you to understand better what you do properly and what you need to work on.

For more help on how to successfully optimize emails, consult the infographic below.

Martech Products SaaS

The Significance of A Defect Management Tool in The IoT Industry

Miley on February 13, 2019

Detection of bugs is simple and easy. However, organizing, managing and tracking them in one place is extremely difficult. Therefore, the defect management tool has a significant role to play. An effective tool has a rich-information format that clears your line of sight and consolidates and configures your activities at one place. It helps to record, manage and track all your testing efforts in a very productive user interface and provide access to all your projects at your fingertips.

Whereas, internet of things (IoT) is the network of devices such as home appliances and vehicles that encompass connectivity, actuators, sensors, software and electronics which enable these things to connect, exchange data and interact. IoT is of immense significance these days.

Therefore, we are presenting to you with some reasons why defect management tools are important in the IoT Industry.

1. It Provides Information Rich Format

Vector flat concept of process social media business and marketing. Startup, business planning and results – vector illustration

An effective defect tracking tool enables you to report and track defects using its rich information format and the interactive dashboard. The defects are spotted back and forth within the cycles and are also connected to the referenced test cases.

2. It Helps to Create Customized Defect Reports

While creating customized defect reports you can take advantage of the two-way integration with the defect management software such as JIRA. You can also utilize customized fields to make this integration more appropriate within your business context.

3. It Offers Jira Integration

A defect management tool enables you to sync your defects with the simple set up selection in JIRA. It is ideal for the team working in an agile environment. This is where business analysts and testers can coordinate with two different tracking tools. The issues or defects created on one platform can be logged on to another.

4. It Provides Flexible Reporting

It enables you to log your defects independent of test cycles and modules and use them again and again. This can only be done with its decoupled architecture. In this way, the defect is not required to be created again and again in one case or module.

In the End…

A test management tool like Kualitee can offer an in-depth picture of the sort of defects. After being recorded, these bugs can be traced in various ways. It simplifies the process in many ways through different viewing formats. It enables you to monitor the bug history at any time with various information pointers. A test management tool provides more features than any defect management software. Therefore, many companies allocating a huge chunk of invest in purchasing a test management tool.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing Consultant.

Insights

Why Your WordPress Website Might Be Slow

Miley on February 12, 2019

WordPress powers about 30% of all websites. That means if you’re a blogger or you run a small website, there’s a good chance you’re already familiar with it.

Unfortunately, even though popular content management platforms make speed optimization a breeze, a lot of WordPress sites are still slow. It might not seem like a big deal if your site takes a few extra seconds to load, but it is. Website speed is important for user experience, SEO, and website revenue. Even a single second can make a big difference.

That’s why we’ll outline several things you should look out for if you want a fast WordPress site.

Server Resources

Your choice of hosting could be the first problem. If you don’t get enough server resources, it’s difficult to maintain fast speeds. It’s essential to pick a good hosting provider.

According to the website hosting experts over at the Hosting Tribunal, who prepared the informative graphic below, SiteGround offers various benefits, including a fast server and good customer support. They also offer managed WordPress hosting.

Mind that managed WordPress hosting is not a must-have if you want to host a WordPress website. However, it does have a lot of conveniences like more security, automatic updates, and more qualified technical support.

Excessive Plugins

Another common bottleneck for WordPress sites is plugins. Plugins are one of the great things about WordPress and these days you can find a plugin for just about anything. They let you create things you would otherwise need years of web development experience for.

That being said, too many plugins can bog down a website. Your server must spend resources to run plugins. If you have too many plugins active, they increase your load times. Using many form builder plugins can cause your website to load slower. That’s why choose one form builder WordPress plugin and you’ll see the difference in the performance.

If you’re experiencing performance issues, it could be because you installed too many plugins. Delete any you’re not using; you’ll be doing yourself a favor.

Hosting Environment

A third common issue is that you haven’t upgraded to PHP 7. PHP 7 is two to three times faster than the previous version. However, only a third of WordPress sites run on PHP 7.

Chances are your hosting provider supports PHP 7. Still, they won’t upgrade your site to it without your consent because they don’t know if your theme and plugins are compatible with PHP 7. If you’ve owned your WordPress site for a while and haven’t upgraded, you could still be on PHP 5.

You can use the Display PHP Version plugin to check if you’re still using the older version. If you’re not using PHP 7, contact your hosting provider’s support team. They can help you upgrade and make your site faster.

These are some common issues that trouble WordPress sites. There are a lot of other ways to improve website speed. Looking into them is always worth it.

WordPress users have numerous plugins that make speed improvements easy. If you want to make your website faster, you can find ways to optimize images, enable GZIP compression and server-side caching, and many other things.

And if you want to learn more about website speed itself, the infographic below has all the core info to get you started.