DevelopmentMartechSaaS

Custom Software Development – Relevance and Benefits

on May 15, 2019

Simply put, custom software which is also termed as “Bespoke” software gets developed for catering to a specific business or corporation to cater to individual needs. Usually, customized software gets designed to address the business requirements of one client or many clients that state the process and features of software they wish to use.

The relevance of custom software development

You always have to consider the after-effects of purchasing software packages off-the-shelf. Also, you need to consider the essential pros and cons of creating specialized software with the help of credible software development services to cater to particular business requirements.

There’s no obligation for you to spend your time with the development team for designing your software. These applications are all generic concerning the end-user needs. And it might provide you with a set of features that might tally with your specific needs. Hence, even when you spend a huge amount of money, you might need to struggle the business automation process, as you might not have access to a couple of features in the ready-made software.

Today, there are several advantages of developing and designing custom software catering to your business requirements. Some of the essential benefits are discussed below:

1. It helps in optimized business methods

Every company comes with its specific business model as well as in-house practices. It is indeed challenging for companies to alter their business procedures, to cater to a particular software application or package, regardless of its potency or efficiency. Hence, the software requirements should get developed and designed in a way that can easily sync it with the best business models. It should also follow a company’s in-house procedures. The custom software development process also enables in optimizing the business procedures instead of substituting it.

2. The advantage of the invention

With software being customized, you can determine the type of software development technology to make use of when you’re designing your business app. You can evaluate and choose the new age technologies for developing customized software. Go ahead and make it work the way you feel it’s apt.

3. You can focus on your business insight

Are you completely invested in developing the software depending on the business requirements? If yes, then it indicates that you consider the in-house business processes necessary. It also speaks volumes about the commitment for your business as you simplify the working models and process flows, for it to perform seamlessly.

4. Dependability

The capacity to maintain and also follow the business procedures over some time enables you to become successful gradually. Reliability is one of the essential aspects that determine success. You need to test your custom software adequately to make sure that you have consistent IT tools that will help you to develop your business.

5. Helps you to be unique

Every business has a unique advantage over the other! One solution can’t be applied to all the business processes. When there’s software custom-made to cater to your individual business needs, it can add value to your business model. Furthermore, the process of custom software development also enables you to develop your “unique” business identity.

There are several other advantages of custom software development that you can experience and put to your advantage. For this, you need to join hands with an ace service provider that understands your requirements to customize the software.

DevelopmentInsightsMartech

Are you a Local Business – Here is what you should know about your online reputation

on May 14, 2019

Your reputation online dictates the responsiveness of your target audience and how they perceive your brand. By using a local business review management tool you can identify, monitor and enhance how your customers find you. It is also instrumental in helping you determine what exactly it is they are looking for and their experience with your website and customer service.

The online reputation you have harnessed from previous users isn’t going to be enough to attract future customers. You have to maintain and enhance it so that you can reel in potential customers and provide them with the same level of experience. Consistency is the name of the game here.

The importance of streamlined online reputation management

Managing your digital reputation may sound like a service required to win you the next presidential election or if you’re launching a cutting-edge device. The fact of the matter is, if you want people to spend money on your products or services, you need to first make a good first digital impression. For example, you need to be able to respond to user comments on Facebook in a timely manner. Customer service is what is essentially all about.

In light of this, here are six dynamics you need to understand about your online reputation.

It impacts buying decisions and sales

Source

According to the Local Consumer Review Survey posted by BrightLocal in 2017, it was determined that around 97% of users based their buying decisions on reading online reviews on local businesses. Moreover, according to the same survey, 12% of consumers searched for new local business each day.

There is no question, online reputation management acts as a bedrock for local business success and popularity. Consumers value positive online reviews. You’d be shocked to learn that as per a Moz report back in 2015, four to five bad reviews on any company online cost them 70% of future customers!

Your existing customers will still read new reviews about your product or service or company as a whole, which is why online reputation management can either make or break your digital footprint.

Your digital reputation is eternal

While we aren’t immortal, our business reputation will surely be around for generations to come. The online world has significantly evolved, becoming a sort of a public archive for a variety of things. This includes things that are known and unknown to most. Simply put, in a business sense, your company will always be what people say about it – and it could be frighteningly difficult for you to change anything.

Even if a user says something that is simply not true, there isn’t much you can do about it, other than to not give them a reason to say anything bad. However, comments such as “it’s a scam!” or “don’t shop from this business” can put a lot of potential customers at the backfoot. What is done will remain done; the only thing you can do is effectively manage your online reputation and ensure consistency.

Word of mouth – faster than a speeding bullet!

Source

The speed by which information travels on the web is phenomenal. Social media networks are a great example of how people spread the word around on new businesses and products. As much as this can help businesses grow their brand visibility, it can also destroy them before they can even lift off. Just look at the backlash United Airlines got after it forcibly removed a passenger from an overbooked flight in 2017.

The point is, your customers can either leave you with a 1-star rating or a 5-star rating – both actions depend on a slew of important variables, such as customer service, delivery, quality of the product, response rate and sometimes, boredom. You have to understand that if a customer doesn’t like your website or how sluggish your customer rep was to respond to his queries, one bad review, and down your company goes.

That is why it is so important to keep a check on these incidents and ensure consistency.  As per a research report posted by Vendasta, 95% of unsatisfied users or customers will come back to you if you solve their problem on time.

The opportunity to set the record straight and make things right

Have you looked back on something that you did wrong then jumped on the opportunity to set it right? The feeling is overwhelming, and you don’t have any regrets about anything. Online reputation management is a surefire way to convert a potentially adverse perception of your target audience into trust.

Bad reviews and constructive criticism can be a very good way of acting quickly to change everything that is wrong with your business. You can improve your quality and services and learn from your mistakes. However, repeating the same mistake twice may not give you the opportunity to correct it again.

Sure, it can be heartbreaking to hear a customer talk bad about your business; however, attentively listening to them and converting their criticism into a healthy discussion is a good way of improving your business. That is exactly why a local business review management tool is so important!

The inability to get rid of a bad review

Sure, you can try your best to solve a customer’s problem quickly and effectively, and you can overshadow some bad comments as well.  But what you can’t do is delete negative comments. Sometimes an angry customer is just looking for validation or a refund. Good reputation management includes taking on-time actions on resolving and de-escalating consumer complications in a harmonious yet professional way.

You can also try to overshadow bad comments by pushing your content at the top of the SERPs, getting rid of the negative search results on Google. After all, most people don’t go past the first page on Google when searching for information or products.

Final words

Overall, these are some vital elements that will dictate your online reputation for better or for worse. If you are meticulous with your digital strategy, ensure quality and consistency, and are willing to solve problems on time, there is nothing for you to worry about.

DevelopmentInsights

Some of The Most Vital Aspects of Google AdWords for Real Estate Investors

on May 9, 2019

We are living in the most advanced scenario, where people are engaging with the internet. These days, many people are taking advantages of AdWords in their business. If you are a real estate investor, then you must understand the outcomes of AdWords. People those want to make the use of PPC advertising can easily able to access its AdWords Account wisely.

If you create an effective strategy which is useful in the AdWords, then you must pay attention to it because it would be supportive in the business. You can call these guys in order to collect more information regarding Google AdWords and understand the process of using the AdWords.

Eight smart steps away from a victorious campaign

If you find yourself a typical real estate investor, then do not get pessimist because this is the time to show yourself. Here are some steps that will help you to get a successful campaign –

Step 1–Create a perfect plan; you need to design a plan for the campaign and try to think about the ROI. Try to write some plan down and revisit it properly. A successful investment plan always works, so simply choose the type of campaign that you want to build. Instead of this, you can also determine the acquisition cost of the customer.

Step 2 – Now the time is to find a perfect keyword, so let get yourself in the research. Once you get the directions plan then the time is to research your market, some keywords and the most important is the opponents that will give you high competition.

Step 3 – Now, the time is to control the Unique Selling Proposition. Basically, USP would be a great benefit that you take.

Step 4 – Audiences offers and ad copy make it possible to analyze everything. One thing that you keep into the mind is that the idea offered by the competitor is unique but do not copy it.

Step 5 – Try to write ad text that stands out because this would be the best formula for you that can grab more and more traffic on the site and enhance the chances of getting the best outcomes.

Step 6– Pay attention to the quality and high converting landing pages which are mobile approachable. If you have the well-optimized landing page, then it would be supportive for enhancing the conversion rate and pull down the cost per clicks.

Step 7– Now the time is to install the conversation and lead tracking, so it will help you to enhance the ROI from AdWords, so you must trace the sales funnel by the help of keyword to the consumer.

Step 8 – Setting up the campaign for the AdWords search campaign. You should simply use the search and try to disable the Display network when you are newly making the campaign.

Well, we have covered all the significant 8 steps away from a successful campaign of which you can take benefits.

DevelopmentInsightsProducts

6 Ways to Manage Your Complicated Solar Projects

on May 7, 2019

Back in 1997, the price of a solar panel was approximately 227 times higher than what it is today. To be specific, the rate stood at $101.5 per watt back then, and it is currently at $0.447 per watt. Moreover, the US stands at number 3 as the country with the leading annual solar power installations.

In fact, there is a new solar panel system installed every 4 minutes. These numbers reveal the lucrative market for solar PV systems. On top of that, more and more people are becoming aware of the need for clean energy, another reason why the solar market is doing so well.

Having a solid market demand, however, does not mean that your solar business is going to run smoothly. If anything, complicated solar projects are common. Only effective management can prevent roadblocks.

In this context, here are some useful tips for managing your complicated solar projects;

1. Sit and discuss the issue with your client

The first and foremost step to a successful project is client communication. To this end, it is essential that you understand your client’s concern, so that you can solve the issue accordingly.

It’s best to communicate effectively since the start of the solar roofing, installation, or any such work. Proper communication here that aims to understand the client’s requirements genuinely can help prevent obstacles throughout the project.

2. Research your audience

Although this step comes before you launch your business, you can always do it later on as well. In fact, audience research continues as your solar business grows. Keep in mind that your business is to serve your audience by providing solar energy solutions to them. And, research is the basic element that can help you comprehend what your customers want.

Understanding your audience via research will help you in two ways majorly. Firstly, you can dive into your customers’ pain points and develop a marketing strategy that focuses on solving those problems.

Secondly, you can get an in-depth look at your clients’ common problems. Once you note these regular issues, you can devise a strategy to solve them, which can assist in removing the complications from your solar projects.

3. Educate your prospects and consumers

A lot of problems surface when existing customers and new prospects fail to understand your services, pricing, or anything else related to the solar PV system. An easy and effective way to solve these issues is by educating your audience.

To this end, you can start an email newsletter, send an informative pdf or leaflet, or blog regularly. As you research your market, you’ll learn what troubles your customers. Take these pain points and convert them into topics for your blog posts.

This tips will not only help simplify your business projects, but help increase your solar sales. A report reveals 81% of the interested buyers conduct online research before sealing a business deal. Furthermore, research confirms that47% of the prospects read at least 3-5 content pieces from your blog before they get in touch.

Hence, by putting educational and valuable content on your site, you show your expertise to your potential clients, which can help boost sales and revenue.

4. Simplify the first steps

More often than not, complications in a solar project arise even before work on the project starts. If you wipe the hiccups in the first stages, you will simplify, at least, half of the process. Moreover, in this way, the entire process of working with you won’t be complication-ridden.

In this context, one of the most common issues consumers face is the lack of contact information regarding the business. You can always help them with the information on where to get solar panel maintenance or anything related to your solar panel systems. So, make sure sufficient contact details including your business number are given on your website.

It is also best that you enhance customer experience on your website by improving its page load speed. Surveys by Gomez.com and Akamai highlight that half of the visitors on your site expect it to load in two seconds or less. Any delay in the page load speed would translate into the prospect abandoning your site and business.

5. Enhance customer experience

Aim to boost customer experience in everything that you do. For instance, striving to communicate well with your customer is one way to boost the client’s experience. When your customer’s experience is good, he feels valued. This reduces the likelihood of your customer getting annoyed when problems poke out of a solar project.

If anything your client will put in more effort into explaining his problem, which can help in reducing and solving the obstacles in the path of project completion. Again, this tip works in favor of your solar sales as a happy customer irrespective of the project complications shares his positive experience with other people.

On the other hand, an unsatisfied customer passes on anti-referrals to about 16 others. Therefore, you should focus on improving the customer experience. Another closely related point is getting customer feedback. This will give you an idea of how you can improve your solar products or installation services business as per your audience’s requirements.

6. Use tech to improve your product as well as services

Lastly, employ technology to solve your complications. For instance, use tech to boost your product quality. On average, solar panels convert less than 14% of the solar radiation into energy.

This is pretty less.

However, by offering another efficiency-boosting tech, you can solve a lot of your customers’ problems. A case in point here is offering solar concentrators. These can optimize the output of the PV system by roughly 50%.

Similarly, you can use software and CRM services to streamline work on several projects and manage things better. This can help chop the odds of snags in your work.

Final thoughts

Complications in your solar projects are inevitable. However, by managing them adequately, you can move forward with your business. The best way to sail through such issues smoothly is striving to understand your client’s problem, trying to effectively communicate with him, and finally putting all efforts in solving the issue.

Bear in mind that the chances of selling to a customer who is happy or getting referrals via him are fourteen times higher than selling to a new prospect. Therefore, you can’t choose to ignore these issues. If anything, work to remove them from the start or boost the quality of your work as you gain experience in your line of work.

DevelopmentInsightsMartechProducts

Everyday Items that Can Change Your Branded Giveaway Game

on April 29, 2019

Promotional products are integral parts of tradeshows and product campaigns. They should never be an afterthought. Sometimes, brands spend months trying to find their one “magical” promotional product that can turn their business around. Whether you aim to sell your products or to introduce a new service; you can leverage promotional items to reach that goal.

Why should your promotional product be common but useful?

The first mistake most brands make is choosing something rather uncommon or unique as their promotional product. Your promotional product should increase the engagement between your consumer and the brand. If it is unique and the target consumer only uses it sparingly, you should think twice before buying and customizing the item in bulk. The product you choose for promotional purposes should be useful and durable. Something as familiar as a pen with customized branding can deliver higher recall than something unique like branded beach towels or snow shovels that people use only in particular season and limited areas.

While surveying items for promotional needs, do not forget to look at everyday things that people buy and keep in their homes, cars or offices. Visit https://www.superior-resource.com/services/promotional-products-nyc/ for a fresh look at the things you can customize for your promotional campaigns.

The seven every day but useful branded giveaways

Here are seven grand ideas for promotional products your brand should leverage in the upcoming trade shows –

1. Throw pillows

Who does not have throw-pillows and cushions at home or office? People love using throw pillows, and no one can have enough of them. There is no reason you cannot use them as giveaways. Create a nice design, keep the logo small and tasteful, incorporate your brand colors and make sure they are plush! Customized throw-pillows are the new “pen” of the promotional product world. Since they don’t have a seasonal factor, people tend to use them in their living rooms or office all year round.

2. Kitchen sponges

Move over coasters; it is the time of the kitchen sponge. With a drastic increase in microwave resistant cookware, people are buying and dumping sponges every week! There is a sudden surge in demand for good quality, reusable kitchen sponges. While a good sponge is not necessarily great looking, you can design one with your brand logo and colors that works great and looks stunning. They are the perfect low-budget giveaways when your target audience is a homemaker or a person, who takes special care in keeping their house clean.

3. Picture frames

We have all been in love with photo frames since time immemorial. Your customer can choose to display family photos, pet photos or graduation photos in a frame with your brand colors. Customization of a frame can help your brand engage with the customer and his or her family every time they look at their photo. Be careful to keep your logo small and tasteful.

4. Storage containers

Storage containers from recycled wood pulp and fiber are our favorites. No homeowner has ever said he or she has enough storage bins in the house. There are always new books, new clothes or new toys that require discrete storage. Design containers from recycled material to uphold your brand’s environmentally friendly image. Don’t forget to include your logo and message on the unique but useful gifts!

5. Socks

Unisex, ankle-length socks are perfect for almost everyone. Whether you are targeting kids or their parents, designing socks in attractive colors and patterns can become your brand’s best chance to lure in more customers. Socks are so easy to customize and design! They are always within the budget. You can think about creating only ankle-length socks or customize a variety of lengths for your target customers. More brands should think about using them as promotional giveaways in events and tradeshows.

6. Water bottles

If your consumer loves the outdoors, you should think about designing eco-friendly and BPA-free water bottles that can keep their drinking water cool for hours. Get a custom labeled, see-through bottle with a water drinking guide. It should not only help your consumers stay hydrated, but it should refresh your brand’s memory each time he or she takes a sip.

7. Scented candles

Scented candles are the black lights and fairy lights of 2019. Do you sell coffee? You can think about giving away coffee-scented candles with your logo on the lid. Give away candles according to seasonally trending smells. The next time your target consumer comes across the same fragrance in a mall, he or she will think about your brand only! It is an entirely scientific method that helps link memory to a scent. Studies show that this method is effective more than 90% of the times.

Brands should consider their demographics before they select the products they want to customize for promotions. These seven items are only suggestions. There are hundreds of budget-friendly, durable and high-quality items out there that you can use to establish high brand recall. Research shows that conducting consumer surveys on promotional products they have used often yields a guideline for new brands.

DevelopmentInsightsProducts

Cracked iPhone Screen: Here’s What you Should Do!

on April 25, 2019

What happens after your drop your prized iPhone? Panic! Pure panic sets in because we know how fragile those touchscreens can be. When you manage to shatter or crack your display screen, you should immediately start thinking about repair options. Sometimes, you even need to consider using it with minor cracks after a soft fall.

No matter what you decide to do, this guide can be of help.

Keep your fingers safe

If you have a broken iPhone screen, first check if sharp shards are sticking out. You don’t want to break your iPhone and land up in the emergency room on the same day! Secure the pieces with clear wrapping plastic so that the repair person has access to it.

Inspect the damage

How damaged is the screen? Is it one clean crack? Can you still use it? Does the screen look like a cobweb? Is it wholly shattered with pieces falling off? Assessing the degree of damage can help you make the next decision.

In the event of minor damage, Apple might make an exception. You might be able to get authorized service from Apple stores in Orlando for minor repairs.

However, since Apple does not cover any physical damage to its products, you might have to seek out local repair services. Local repair shops in Orlando are often cheaper than Apple repair services.

Call a service center – repair options

1. Come to your repair services

The modern service centers for Apple products provide door-to-door repair service to their customers. They understand how important a phone might be and how impossible it is for some to get away from their jobs or homes for even an hour. These enterprises send highly skilled and specially trained technicians to their client’s doorstep to cater to their need. Check out Love My Phone Orlando iPhone screen repair for “come to you” repair options near your location.

2. Mail-in repair services

In case you don’t have access to a “come to you” repair option, you can check with mail-in repair services near you. You don’t need to go and wait listlessly at service centers for fixing your broken screen. You can mail your broken phone to a registered and authentic address in Orlando. Before you send your precious phone, always ensure that the company has excellent reviews. The only downside to mail-in repairs is their return time. You may have to wait for more than a week for the repair or replacement of a screen.

Self-service!

Fixing an iPhone screen is not rocket science, but it is the option only accessible to tech-savvy iPhone owners. Repairing the touchscreen of any iPhone model is a delicate process that requires confidence and finesse. You might be able to master it after watching an endless number of YouTube videos, but it is still risky. There are uncountable numbers of small cables that are fragile and require delicate handling. Apple warranty services will not cover tearing these cables or damaging the iPhone while trying to fix the screen.

Keep using it

When your iPhone is still working, and the screen does not have multiple scratches, you should be able to use it for a couple more days till the replacement becomes imminent or it is time to buy a new phone. Unless you are planning to resell it, trading it or giving it to someone, you can keep using your iPhone with minimal cracks and scratches.

Development

Advantages of Crafting a Web Application With MEAN Stack

on April 15, 2019

Incorporating smart development projects within your project is what gives you an indirect business advantage over your competitors. This requires accurate and experienced knowledge of frameworks which help you establish the best development routines using which you can upscale and improvise to the best in regard to your outputs and ever-evolving demands. Prolonged development routines in MEAN stack can help you accomplish the most sophisticated strategies for your applications in today’s period.

Association with brands like Groupon, Uber, GoDaddy, Skycatch, Netflix, Paypal, etc makes it quite evident of the fact that node.js is capable of delivering some exceptional standards for any organization at any stage. It is a well-suited event-driven web application that can establish a stable connection from server to user and back. This has helped application developers maintain some great standards for real-time applications. As one of the top MEAN stack development company we at BrainMobi have made extensive use of the platform and have developed some highly successful web applications for various startups and industry verticals.  

Highly Adaptable For Developers

Node.js offers a fairly lower learning curve and is a pretty adaptable platform for web application developers out there. It lets you avail the benefit of sharing the same language both on client and server sides. It also eliminates the necessity of switching from both backend and front end and requires fewer developers compared to any other language. Node.Js along with its presence in Mean Stack delivers all the essential benefits of full stack development such as enhanced productivity, ability to share or reuse the code, as well as good communication and clarity within the team. Thus the overall quantity of the javascript code in such applications requires fewer files compared to other languages on the frontend or backend used. Experienced and skilled engineers thus employ this to reduce the amount of code, have fewer risks and gain engineering speed.

Faster Development

Besides letting you have a faster outcome on the part of the product, the speedy development routines of Node.Js also has helped several organizations and startups optimize their strategies. The technology is very lightweight and comes with plenty of inbuilt tools to accelerate development speed. The NPM registry offers various libraries and solutions that can create produce more results with a comparatively lesser amount of effort. Beyond this, the reusable components help reduce the size of your application and negate a number of bugs that help reducing marketing time shorter.  Language consistency on server and client sides not only reduces the amount of effort but also reduces a considerable amount of time as well.

Scalability

The scalability features of Node.Js are one of the key features that attract the eyes of startups and budding organization. Considering its lean and lightweight structure, it is the pick of the platforms for microservice applications which in turn ensures better flexibility. Its specialty lies in the fact that it breaks the app logic into smaller modules which in turn allows developers to add more modules to the existing ones instead of stacking all of them into one large monolithic core. The Docker is also one main reason why several companies pick node for developing and launching microservice solutions after which they can implement other related technologies. Node applications support vertical as well as horizontal scaling.

Rich Echo System And Solid Community Support

Node.Js comes with a default Node packager module known as the default node package manager that also works as a huge database for free javascript tools. It currently boasts over 475,000 packages available in the registry with over 11,000 tools published weekly. All of this contributes to the overall cost of development and the applications time-to-market. On top of which, several leading companies like Microsoft, IBM, SAP, Fidelity, and several others have joined node.js as its founding members. As of yet, the community counts over a thousand individual contributors besides the 300 startups and other well-established companies that are using them. All of it makes it a mature and well-tested tool that attracts the eyes of developers and team leaders for various kinds of purposes.

Reduced Response Time

The single threaded event loop model of Node.Js enables it to handle a larger number of concurrent user requests without creating more threads and thereby employing fewer resources. The non-blocking asynchronous structure enables developers to create real-time applications with enhanced responsiveness and smooth performance. This technology stands to its credit when it comes to showing off its efficiency and adaptability while handling immense volumes of mobile traffic and distributing the load efficiently to prevent it from crashing.

As one of the Best MEAN Stack Development Company, BrainMobi has undertaken a lot of quality projects requiring the technical brilliance of the framework and our developers have always stood up to the standards. Thanks to our extensive amount of research, our analysts shall be easily able to sketch the shortest and smartest route to any node.js project requirement. If you got the idea for a web or mobile application, kindly write to us at sales@brainmobi.com.

DevelopmentInsightsMartech

Custom Manufacturing: Expectations vs Reality

on April 15, 2019

After years of decline and overall slow growth, the manufacturing sector is starting to thrive once again. No doubt aided by technological growth and innovation, the uptick should largely be seen as a positive thing.

On the flip side, however, there are still major challenges to be faced.

In this article, we take a look at what these challenges are – and we also present some solutions.

Shortage of Labor

Baby boomers acquired lots of skills that were valuable to the manufacturing sector. In 2019, however, many are exiting the workforce and taking those skills with them. As a result, the worry is that they’ll leave behind 2.4 million unfulfilled jobs.

The rise of Artificial Intelligence, robots and automation are helping to plug the gap, but only to a certain extent. A labor shortage is real, with the lack of trade school opportunities for young people being a growing problem.

A solution lies with solid training programs aimed at teaching candidates the right skills needed to thrive in the manufacturing sector. These skills include sheet rolling, robotics programming, and welding.

Manufacturers also need to improve the way they attract workers, and this means employing extensive digital marketing strategies and utilizing social media.

Keeping Up To Date With The Latest Technologies

Cloud computing, robotics, artificial intelligence and the Industrial Internet of Things are just some examples of advanced technology that is helping the custom manufacturing sector.

The problem is that many manufacturers are struggling to keep abreast of all the latest changes and advances. Worse still, technologies are developing at such a fast pace that once manufacturers have got to grips with a piece of technology, a new one is developed.

It’s a smart idea for businesses to work closely with consulting firms who have experience with manufacturing, and the latest technologies. This will allow the business to make faster strides forward, and it will give them the insights and assistance needed to adapt as fast as – if not faster – than their rivals.

This is key because, as analyst firm IDC points out, spending on drones and robotic systems is expected to eclipse $115 billion by the end of 2019.

Other technologies manufacturers need to get to grips with include blockchain, which will soon directly impact the cost-effectiveness, security, and speed of financial transactions and operations in the manufacturing sector.

3D printing is another piece of technology that is continuing to evolve and improve. Its ultimate benefit will be cheaper, stronger and better manufacturing.

Cybersecurity

So, technology is rapidly evolving. While this is clearly beneficial to the manufacturing sector, there is a darker side. Namely, those cybercriminals are upping their game at the same time.

Cryptominer’s and banking Trojans have been named as the two biggest cybersecurity threats that the manufacturing industry is now facing. The concern is that too many manufacturers are still using old and outdated security systems that are simply unable to thwart these attacks.

Businesses need to start employing better, more sophisticated and advanced ways of keeping their networks strong and secure. The traditional firewall approach that worked in the past is no longer enough.

To that end, it’s a good idea to make sure all your computer security software is updated frequently. Educate your staff about the telltale warning signs, too.

Fierce Global Competition

The U.S. has traditionally been the world’s most competitive economy – but all that has now changed. China is now leading the way, although the U.S. is still in hot pursuit.

To get back on track, attracting the best talent and getting to grips with the most sophisticated and up-to-date technologies are essential. Production will need to be shifted to a higher value, too, while offering new service-based pricing models and product-as-a-service are seen as other ways to keep the manufacturing sector competitive.

Attracting The Right Leads

In the past, manufacturers would rely on ‘old school’ ways of attracting leads – cold calls, trade shows and the like. In 2019, that won’t cut it anymore.

Manufacturers need to invest heavily in a robust digital marketing strategy. While building a website is important, what’s more, important is that manufacturers take care of the many facets of digital marketing to increase leads. This means creating content marketing campaigns, SEO campaigns, email marketing campaigns, and even social media campaigns.

Digital marketing is all about building relationships and connecting with people where they are at. It also means creating lots of value and giving things away for free that educates their audiences, such as eBooks, case studies and infographics.

Conclusion

Whatever kind of manufacturing industry you’re involved in, it’s really important that you’re aware of the expectations and the realities.

Custom manufacturing is heading in the right direction, and it’s really important that your business follows the latest trends. Use the tips in this article to get up-to-date with where custom manufacturing is, and then put into place plans of action that generates better results in our ever-evolving world.

Development

Awesome VR Interface Design Trend to Follow by Web Designers

on April 12, 2019

We live in a wonderful time that has great technological artifacts that go beyond anything our ancestors could have imagined. We use gadgets that look like something out of a science fiction novel, and we enjoy a higher standard of living than the ancient kings and emperors.

Some of those wonders that once could only be seen in movies is virtual reality and augmented reality. 20 years ago, when Matrix was released, they were a dream. Today they are a reality, and it is impossible to talk about modern technology without mentioning VR and AR.

In the last two years we have seen great advances in this field, making the VR helmets and AR gadgets cheaper and more accessible. Every day more people buy gadgets of this type.

However, there is much to talk about how AR and VR are changing the user experience and why web designers and mobile app developers should keep this in mind if they do not want to be left behind.

Switching to first person designs

Today, the presence of VR has radically changed the user’s perspective. Right now books, movies and mobile apps are produced as a third-person experience, as there is a distance between you and the device.

But if we involve VR, the user becomes part of the experience and immerses him in a new world. Here are some tips to keep in mind for VR and AR developers:

1) Make sure that the content size is reasonable and is determined by the distance between the user and the content.

2) The objective of VR is to provide experiences that are indistinguishable from reality. Do everything possible to prevent it from appearing artificial.

3) Use a reference point, such as a dashboard or a horizon line that remains stable while the user moves on.

Leaving space for interactions

Remember that one of the main purposes of augmented reality is to reduce the general cognitive load, or rather, to make a task simpler. The simplest example of this is when users can display an object in their current environment.

Imagine you want to buy a new sofa but you have no idea how to fit it in the current configuration of your home. Using AR, the manufacturer of the table can show you the table in the current configuration, avoiding any possible refund for discontent.

This same principle applies with clothes and all kinds of products.

Reduce the interaction cost

Another important feature of AR technology in the context of UX design is the reduction in the cost of interaction. Think of that cost as a sum of efforts made by the user to achieve a goal. AR technology allows you to substantially reduce this cost and facilitate your tasks.

For example, if you want to try on a new suit in a store, you have to take off your current clothes and try on the new one, which is very tedious, unless you are the kind of person who is able to spend 5 or 6 hours from store to store.

AR makes it possible for the user to stand in front of a mirror and can choose between different outfits and show them immediately, without needing to take off or put on clothes.

Conclusion

In short, the most important thing is to understand that both VR and AR are becoming increasingly popular and important, and before long, it will be mandatory for every UX designer or app developer to take them into account.

The faster you learn to use AR and VR, the better for you.

 

About the author:

Manoj Rawat, a Growth Hacker, Ideator, Innovator and Experienced SEO, SMM and Marketing Consultant with over 8 years IT experience. Currently working with a free project management tools platform specifically designed for project managers. He loves to share marketing tips & strategies among online marketers. He is an avid sports person, traveller, explorer & nature lover. You can find Manoj on Quora, LinkedIn and Twitter.

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How to Create A Vision and Strategy For Getting More Instagram Likes?

on April 11, 2019

There are several profiles on Instagram; however, only a few of them stand out and are popular online. If you want to join this league of popular Instagram profiles, you should create a vision and strategy that will help you to achieve your goal. Before working on your Instagram profile, the following are some questions you should ask yourself-

What is the purpose of your Instagram profile?

Now, if you are a person or a business, you first need to answer this question- why are you here on Instagram? What is the purpose of your Instagram profile? What do you want others to think or even speak about your brand? These are the first questions you should ask yourself. Once you get a clear understanding of the above questions, you will be able to get the answers and create a good Instagram profile for your followers.

Extra tips for business profiles on Instagram

No one will visit your profile without reason especially if you are on Instagram for business. As a business brand, you should ensure your profile is complete and the response time you take when it comes to getting back to your customers should be short. It is best for you to activate an automated response system on the profile to reply to the customer once he/she sends you a message. This will increase the integrity and goodwill of your business with success. Remember, no one will like to visit a business profile on social media if they have never heard of the brand or the company before. The profile you make for your business should reflect authenticity and the quality of your business in a positive light. This helps you to get a lot of инстаграмнакруткалайков too.

What do you want your profile to look like 5 to 6 months from now?

If you wish to have a popular Instagram profile, you should always focus on development and growth. Make short and long -term goals. At the end of 6 months from now, how many followers do you want? You should write them down and check what your most important objectives are and what should you do to attain them. Create plans and strategies that are in sync with your social media goals-you are bound to get positive results!

Last but not least, evaluate your profile from time to time. Check out other profiles and see whether yours is appealing or not. Think about your profile and look at it from the point of view of a visitor. Make changes as and when desired. If you have a business profile and are looking for a wider audience, embrace an Instagram marketing strategy for your company. This marketing strategy will help you reach your targeted audience faster. Make sure that your Instagram profile for your business gives you an overall view of your products and services to the targeted audience you intend to reach out to. This helps you to increase SEO traffic and improve lead conversions.

You can automate your social media with Somiibo’s free instagram bot to increase your followers on auto-pilot which will save you time and give you a chance to focus on creating good content. Automating your marketing process is a great investment in any business and is worth considering for just about any industry.

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