Daily Cup of Tech

The Meaning of Instagram Likes for Teenagers

Miley on July 5, 2019

Instagram likes is the basis of how good a post is. This might not be the case for others but most teenagers think this way. In this digital world where popularity is determined with the number of likes and followers, Instagram matters more than anything else. Learn the meaning of Instagram likes for the teens today and see if it’s the same as yours.

Few Likes? Delete It!

If you are a teenager, you definitely know how shameful it is to post your photo and got only three likes. The number of likes you receive in a particular post can equal how agreeable, relevant, or aesthetic its content is. Since Instagram strongly holds onto exceptional aesthetics, teenagers strive to create the highest quality photo or video possible. In fact, ensuring their captions go smoothly with their post is another factor they consider.

Once they finally published a post, young Instagram users frequently check on their notifications for possible likes or follow. In fact, a study shows that most teenagers spend about nine hours every day checking their social media accounts which includes Instagram, Facebook, and many more. This means they spend so much time thinking about earning likes and followers while interacting with other users. So, can you imagine how sad it is if they found out that their posts only receive three likes?

As an example, an Instagram user once said her friends even suggest that it would be best if she deleted the photo she posted which only earned three likes. Her friend also says it’s very embarrassing.

Teenagers exert so much effort to establish attractive posts in order to build up an interesting Instagram profile for themselves. So when such situations happen, their self-esteem drops significantly. Today, social media services like Famoid helps to build up not only your Instagram profile but also your self-esteem. They offer cheap and real Instagram likes that lasts and will never vanish.

Having More Followers Means Tons of Likes

People, especially teenagers believe that a person with more followers must also have tons of likes. If this expectation fails, they will think that you are having a hard time pleasing your followers.

A typical teenager loves it the most if a person who never drops them Instagram likes suddenly did. The overwhelming feeling of finally having that person’s approval is what makes them feel that way. Teenagers are indeed living in a whole new world in this digital age. More so, it is important to discover how they view things and what it means to them.

For teenagers, Instagram likes are like a reward. It may also be their way of measuring popularity and relevance. If a post makes sense, people will definitely like it. This is the reasons why most teenagers think about deleting a post having less to no likes.

In line with this, Instagram is a platform where acceptance matters. This is the reason why more and more teenagers are joining in Instagram’s world seeking to be accepted through posts.

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LogoMyWay Explains Why Colors Are an Important Part of Your Logo Design

Miley on July 3, 2019

Do colors really matter when you are designing your business logo? The answer is a resounding YES! Colors do matter, but why? Because we human beings love color and using color to represent your brand or business is an important factor in receiving the traffic and reputation that business owners seek.

Logo design is a huge factor for companies. A unique logo with colors is one way for your business to stand above all the others. Without the use of colors, it would just be another logo in a vast sea of business logos and could end up being overlooked which is not the way you want your business to be remembered. Experienced and professional logo designers will know what colors should be included in your logo design.

With that said, there is truly color psychology out there that can help you make your logo stand above all the rest. Humans associate colors with different emotions, and designing your logo with specific colors in mind can bring forward those emotions. The end result is more traffic, revenue, longevity, reputation, and more as your business makes its way into the world.

Experts at LogoMyWay say that different colors can bring about different emotions. As a matter of fact, studies have been done with regard to how people are affected by different colors, and how your brand will be looked at with its use of colors. Many times, people make a judgment of businesses within just a few seconds, and much of this judgment has to do with logo design and colors used for it.

What this can mean to you as a consumer is that by judging a businesses logo and color usage, you can subconsciously make decisions on which of these logo design companies to choose, where you prefer to shop and what brands you prefer to purchase along with those you trust as opposed to ones you do not trust. Much of this influence, whether realized or not, is because of a brand’s choice of color usage on their logos.

What do the Different Colors Mean on Business Logos?

Think about it this way, most everyone knows what certain colors of roses mean. For instance, Red is for love or passion, Yellow is for friendship, and so forth. Colors that are chosen for logos often have various meanings depending on the company they are being used by, but they still elicit most of the same emotions from consumers. Below are a few examples of the different meanings of colors used for business logos.

Red–As everyone knows, red stands for passion and anger. But it can also be defined as exciting, playful, youthful, modern, and even loud. If your business or brand is one of these than red should be the primary color on your logo. But if your brand is more classic, mature, or serious, then you should choose a color more closely related to your type of brand.

Yellow–The color of sunshine, and it always brings a smile to your face. Yellow is right up there, in your face, wanting to be noticed. It’s also a fun and carefree color, bringing about fun emotions and playfulness. Yellow can also be associated with friendliness, cheerfulness, and energy. If you really want your brand to be noticed, then yellow is the way to go.

Blue–The color blue is a long-time classic and favorite color of companies, not to mention consumers. As a matter of fact, the color blue and its various shades often appear in a brand’s logo. About half of the logos out there include the color blue. Blue stands for trustworthiness, maturity, and blue is sure to make your business one that is taken seriously.

Orange–Orange is playful, invigorating, and stands out in a crowd of dull colors. Just like yellow, if you want your brand noticed consider using orange in your logo design and watch it bring a smile to your face.

Green–The color green is versatile and those brands who are into finance, or gardening should choose green for their logos. While it may not bring about a lot of emotions, green is still a pretty popular color especially for those brands that say they are all natural, and environmentally safe.

Purple–The color purple has been known to elicit creativity and knowledge. No doubt the color purple is rather popular with companies such as Lady Speed Stick, Monster, Cadbury, and so many others. It can be both feminine and masculine.

Pink–Of course, everyone knows the color pink represents a girly nature, but the various hues of pink from light pink to dark magenta are also very versatile. Pink is perfect to bring out the youthful exuberance of your brand as well as its luxuriousness.

Brown–The color brown and all of its shades are usually considered masculine, serious, and rugged. Brown isn’t used very often, so by utilizing it, you will be noticed and stand out against that sea of logos out there.

Black–Welcome to the dark side, black is modern, serious, crisp, and clean. A few other words come to mind when considering black like luxury, beauty, determination, and looking slick. As the old adage says, once you go black you’ll never go back–to colored logos.

White–It doesn’t get much more neutral than the color or non-color of white. One thing to remember about white, it can pair up nicely with any other color on the color wheel. Economical, crisp, and clean also come to mind and it works wonders as a secondary color on your logo.

Gray–From light gray to dark gray, it is the middle ground of being classic, mature, and serious. Feel like being more mysterious? Dark gray can help you achieve being mysterious.

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How Technology is Revolutionizing the Real Estate Industry

Miley on July 3, 2019

The world has become a global village, all thanks to technology. We live in an era where technology and modern techniques have revolutionized every walk of life whether it is medicines, engineering, aircraft, fashion designing or real estate industry. Here are some of the ways in which technology has completely changed the perception of buying and selling the property. Whether a buyer is interested in Dubai Marina apartments for sale or simply wants to look for the best properties in New York, all the information is now just a few clicks away.

1. Artificial Intelligence (AI)

Artificial Intelligence has been around for almost a decade now and the industry is now flourishing rapidly. Apply it to the real estate market, and the possibilities and prospects are endless. For real estate agents, the best way to secure a deal is to show their clients the property that is perfect for their needs. The best way to achieve this is through AI, where different algorithms are executed to give agents the perfect property results based on historical data recorded by other similar customers.

2. Internet of Things (IoT)

The Internet of Things (IoT) is another breakthrough in the house hunt. With more and more connected devices taking over the market every day, IoT is not going to stop anywhere in the next few years. A good example of how IoT is changing property buying and selling perspective is Beacon. Beacon is a Bluetooth device used to transmit information over the internet using Bluetooth. For example, a customer when enters the radius of Beacon device can get instant information about the property, including its real-world preview, even before an agent arrives.

3. Data Science Analysis

Also called Big Data Analysis, data science has played a vital role in helping potential buyers find their ideal home. Using prestored data and analyzing it for their unique demands, buyers can easily find the perfect property for themselves without wasting any time in searching irrelevant ones.

4. Mobile Apps Development

A real estate agent is involved in a lot of day-to-day tasks like meeting potential clients, signing contracts, visiting properties and providing communication between buyers and sellers. Mobile apps like OpenHome Pro and DotLoop enable agents to perform their day to day tasks like scheduling, planning, marketing, tracking and reporting in a more convenient manner, providing all the requirements of their daily activities in a digital environment.

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Discover the Latest Database Management Trends in 2019

Miley on July 1, 2019

We know that in every walk of life trends come and go. It is the same in database management landscape but lately, we have witnessed that several new database management concepts are in fact, here to stay. They are not just a passing fad, rather they demonstrate staying power and they have the capacity to transform businesses and organizations.

As per http://www.dbta.com, we have witnessed the fact that there is a rising appreciation for the value of data; hence, there has been a significant increase in the amount spent and invested on data management, as well as, analytics services and products. As per IDC predictions, revenues for business analytics and big data solutions would be reaching $189.1 billion this year itself with an impressive double-digit annual growth through 2022. Let us explore the existing and the latest database management trends and ways to take the maximum advantage of them for benefitting your business or organization. Here are some of the latest trends.

Focus on Both SQL Databases & NoSQL Databases

SQL databases are also referred to as relational databases and they are known for defining and manipulating data based primarily on SQL or the Structured Query Language. SQL databases are immensely popular and are utilized for effectively handling structured data which would organize data elements and go on standardizing the way precisely they would be relating to each other and to diverse properties. Database admins managing an SQL server will often use utilize server monitoring in order to optimize the performance of their database.

NoSQL Databases are referred to as non-relational databases that would be allowing you to accurately store and retrieve all important unstructured data implementing a dynamic schema. We know that NoSQL is gaining a lot of traction because of its flexible capacity to come up with a unique and innovative structure which could be a graph, document, column or Key Value that is organized basically as a data structure. Even though SQL has been maintaining a huge lead over the NoSQL database for several decades now, however, things are changing now and there is the growing popularity of non-relational alternatives. NoSQL is catching up at a phenomenal speed with the introduction of popular databases like MongoDB, Cassandra, and Redis.

Use of Multi-Database Preferred over Single Database

There has been a growing trend towards the effective use of multi-database during the last decade as opposed to the conventional theory of keeping all your eggs very much in just a single basket. More than 50 percent of the businesses admit that they are using multiple databases to efficiently fuel their applications as compared to just a single database. As per the latest market survey, around 44.3 percent admitted to utilizing multiple databases and 55.7 percent are still operating one single database.

NoSQL & SQL Multiple Database Combinations

We understand that 75.6 percent of multiple database kind usage comprises of a mix of both NoSQL and SQL databases. This implies that for many companies you cannot adopt a cookie-cutter approach. Even though you may be having a preference for one of them, there is absolutely no dispute regarding the fact that each one of them has clear benefits over the other. Rather than restricting your company to just a single database type, there is a necessity in 2019 to effectively evolve your database stratagem for compatibility in order to ensure that these two robust database management systems are able to be compatible with each other and help in effectively filling the gaps in all your data requirements.

The Pivotal Role & Importance of Data Engineer

The data engineer would be playing a pivotal role in 2019 as the architect of an organization’s data planning. No data teams would be able to efficiently perform without technical assistance and expertise of a qualified data engineer. These super-techies are indispensable as they boast of having advanced tech knowledge and multiple programming skills for preparing the groundwork proficiently for effective enterprise Data Management that could be utilized by some other staff such as the Data Scientist or the Data Analyst for precise data-oriented functions.

Implementation of Single-Point Data Management Channels

In 2019 there is an emerging trend of the effective implementation of Single-Point Data Management Channels. There is a rise in the use of enterprise-grade, single point data management channels rather than multiple disintegrated data management solutions within an enterprise. This trend has been gaining traction at a slow pace over the last few years but in recent times, it is impossible for businesses to survive or sustain without scalable, fully-integrated, single-point data management solutions for ensuring optimized distribution and data collection across numerous data channels.

IT Is Becoming Cloudier

We find that there has been a significant rise in the actual acquisition of effective SaaS apps that are known to displace on a regular basis, an on-premises application, thus, successfully migrating numerous users including their data to the cloud. Moreover, several organizations today have basically a cloud-first mandate that leads to certainly more SaaS applications. Today, data management has become intrinsically a hybrid affair which is supposed to reach across a host of on-premise systems and multiple clouds. You may seek professional assistance from reputed websites such as RemoteDBA.com.

Hadoop’s Actual Fall from Grace

Among the biggest surprises in recent years in the tech world is the rapid ascent and then equally rapid descent of Hadoop adoption. When Hadoop entered the industry in 2013, it took the entire community by storm and was deployed in as many as 20% data warehouse environments within 3 years of release. The growth curve seemed to plateau over 2017 and 2018, indicating that it had pretty much been deployed by any warehousing program that would require it.

There has also been talking of user dissatisfaction with Hadoop’s immaturity as a platform, especially when dealing with maintenance, relational functions, and managing metadata. The cost of deploying and maintaining large clusters on a company’s own premises is also a considerable push back against the growth of Hadoop. As a technology, it is certainly here to stay, offering a ton of functionality to anyone who needs it, but the industry has demanded extensive restructuring to address the present problems with the platform.

Conclusion: The Amazing Data Lake Remix

Giving data a great home, the data lakes trend is very much toward an effective multiplatform architecture. The lake is supposed to be distributed physically across relational databases and Hadoop clusters. These could be deployed efficiently on the cloud, on premises, or an effective hybrid combination comprising both. To make truly diverse and disparate data appear simpler and less complicated, you could find virtualization techniques quite handy, that is the reason why any hybrid data lake seems to be in reality a virtual data lake quite similar to the virtual data warehouse.

Author bio

Patrick Hansen is a database developer with more than 15 years of experience in this field. He suggests his clients visit RemoteDBA.com when they need database support or any other technical help with database management.

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Top Database Management Trends You Can’t Ignore In 2019

Miley on June 30, 2019

More technology users and businesses are seeking for more information and data for valid reasons. Data management is a commodity that is leading to digital innovation. However, there is a big challenge when it comes to converting data into actionable insights. Digital innovation is today needed to help business organizations find a solution to the above challenge with success.

Trends for 2019- what should you be aware of?

Given below are some of the latest trends predicted for 2019 that businesses should look out for when it comes to data management:

Data management is still a tough task- When a company is managing huge volumes of data like big data, the process becomes a complex one. The business should take steps to search for interesting patterns that are hidden in these large amounts of data. Machines should be trained in such a way that they are in a position to spot these patterns and incorporate them into production so that they can be acted upon. The above should not only take place once, but it should be repeated as many times as necessary. Experts in the field of data management add that this reality of putting the basics into production is a complex task and seems harder than it appears to be. For new businesses, the task is even tougher as the business needs an expert database and ETL skills. The business should take the onus of cleaning and putting labels on the data. The training for machine learning takes a lot of time and money, especially in the case where deep techniques for learning are used. On a final note, one should know that placing such a production to scale needs a whole set of skills that are reliable and secure. This is one of the prime reasons why data management will be tough in 2019, and data management professionals will be highly in demand.

The need for proliferating continues- This will not be a very hard prediction to make in 2019. A few years ago, at the time of the Hadoop boom, there was an assumption that all data could be consolidated successfully. This was believed for both transactional and analytical workloads on a single platform. This idea, however, was not successful for a wide range of reasons. Experts in the field of data management state that there are different types of data and each of them have separate requirements for storage. For instance, graph databases, time series databases, relational databases, etc. These databases have their share of pros and cons. Developers cannot optimize the strengths if all the data is crammed into a single data lake that fits all. Again, esteemed professionals in the field of database management RemoteDBA.Com state it does not make sense amassing loads of data onto a single platform. The cloud, for instance, stores data for companies flexibly and cost-effectively. In the case of big data, Hadoop is the most budget-friendly storage for data that is unorganized and unstructured. For most companies, there are extra silos that need to be organized and managed. They are often big and important silos. Experts state that in the absence of a powerful central force, one should get used to these data silos as they will continue to proliferate.

Analytics for 2019- Experts state that if you can act quickly on new data that comes into the organization, the better off you will be. This is the main driving force behind steaming analytics and real-time data. This has been very challenging and hard to pull off too. The organization has to possess data ultra- fast, and this can be done with the aid of automated decision making. The solution is to combine the SQL capabilities with open source streaming platforms to get real progress this year.
Technology and evolution- The evolution of technology also plays a vital role this year in the field of data management. Companies have to take the onus of finding the right workforce with the appropriate skills for the job. Irrespective of the techniques and technologies they use, it is crucial for the company to find the right person with the right skill. Organizations also have to focus on deep learning skills and discover creative ways to manage data. For instance, if you take a look at big financial corporations, they have already started to use algorithms that are neutral and improved when it comes to spotting fraudulent transactions over traditional machines. This trend will grow and continue this year.

Experts in the field say that new technology is creating innovation to make data management for everyone better in 2019. The pace of innovation in the above field shows no signs of slowing down, and this is great news for those companies that manage huge amounts of data like big data. Last but not least, smart technology is growing, and devices are helping businesses and consumers in collecting and sharing data. This helps customers get a personalized experience wherever they go.

There is huge consumer demand today for smart devices, and they are proliferating at a huge rate. If you check ecosystems of smart devices for 2019, you will find that they are focused on two main platforms- Google Assistant and Alexa of Amazon. These platforms are helping consumers to infuse remote access and AI that starts right from lights to HVAC units. In short, you will find all the smart things around you in 2019, and the trend is expanding with speed!

Therefore, when it comes to database management trends to watch out in 2019, the above will steal the show. Progress is being made on all fronts, and there is a promise for innovation and creativity. There might be ethical, legal, and technical obstacles in 2019, but the potential benefits of innovations are huge to ignore. They will play a vital role in changing the current scenario of database management for businesses and consumers across the globe with success.

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Essential Facts about Asset Tracking Software

Miley on June 28, 2019

Asset tracking is a technique used for tracking physical assets that allow the user to learn about the status, location, and the maintenance of the asset schedule. It is hugely beneficial for managing the process of the supply chain of both public government bodies and private organizations alike. The organization’s assets can be tracked real-time with the help of asset management software, handheld barcode scanners, RFID tags, or GPS. Asset tracking aids to maximize the efficiency of the asset and also minimize the loss.

This software helps to track the movement of assets- software, devices, or IT equipment in an organization. In fact, it will scan the assets entirely to offer a quantitative record as well as allow physical monitoring of the assets. With this, companies can schedule preventive maintenance or scheduled maintenance.

Some Alluring Features

These are some alluring features that have made Asset Tracking Software so popular,

- GPS Positioning and Asset Recovery- When a company handles many assets, one may get detached from a huge batch and tracing, which can be problematic. This will need productive time and significant power to recover. Even worse, the business is likely to experience complaining customers, increased costs, and delayed productions. You can avoid all this with an asset tracking software which can aid one to know where their asset is along with its exact GPS location.

Infographic created by Track Your Truck, a GPS vehicle tracking devices provider

Augment Customer Service- The moment a customer signs a contract for doing business with a company they look for a positive ROI. This software will help them in keeping a track on the assets of their customers every time. Besides, you can also track the efficiency at which the goods are moving.
Real-Time Asset Management- Through this software, one can get a picture of their business assets. They can trace goods as they are moved or arrive at particular destinations in real-time. Precise asset tracking is essential for effective data management.
Reduce Labour Waste and Increase Productivity- Asset tracking applications will work wonders in keeping track regarding the different items that are passing via one’s department. This way, they will be capable of calculating the lifecycle of an asset. Asset trackers will make the employees free from all menial tasks, thereby leaving them to pay attention to other facets of business which invest time to their bottom-line.
Prevent Unnecessary Maintenance and Repair Costs- To track an asset’s life cycle is crucial, especially one that takes a long time to complete. Asset tracking software can help to monitor and also anticipate devaluation of goods, thus replace the same on time.
Maintenance Tracking- Asset maintenance is vital for the effectiveness of numerous processes. Through advanced software, one can set up repeat alerts for time to time maintenance of every tool that you use in their business.
Set Stock Thresholds- No matter it is done externally or internally, asset audits can put immense strain on a business. It is the asset tracker that helps one to perform audits to boost the visibility of their assets and thereby cut down compliance risks. This software will offer precise data that one can use to make informed decisions.

Apart from this, this software will also help to offer regulatory compliance, streamline the maintenance schedule, offer peace of mind, and also ensure accuracy.

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Have You Chosen The Best SEO Company For Yourself?

Miley on June 28, 2019

Once you are sure after checking the services that they are fully reliable, you can easily decide whether to buy the services or not. The performance of the services must be thoroughly checked in order to be sure about future use. After this, the best among them can be selected and bought. If some extra time is needed in this process, it is never in vain rather you would be the most comfortable once these services are hired by you so a little effort in the inquiry wouldn’t go wasted. The local SEO plans that you select should give the maximum output. This ensures a comfortable and growing business.

How To Make Your Business Grow?

Starting a business is very easy but attracting people towards it and investing in it is what a difficult task remains.
You have to get the maximum traffic to your business.
These days, every other business wants to generate more and more traffic towards their website. And doing this is not a difficult task; it has been made much easier and simpler by the exploitation of the search engine optimization changes.
The SEO companies available are the business pickers that are they help your business to grow and flourish.
It provides many attractive and beneficial packages to the customers as they are efficient service providers.

Best Local SEO Company is useful to the small businesses and helps them in growing to the maximum extent possible. However, when it comes to choosing the SEO Company, a lot of research needs to be done in order to find out which one is the best for you. It is understood that a lot of SEO companies need to be explored before selecting any. Whenever free, thorough research on SEO companies must be done in order to choose the most loyal and creditworthy amongst them. The terms and conditions of the SEO companies must be read properly beforehand. Since there is a different criterion of different SEO Company, it is good to be thorough with each one of them.

The payment issues of the particular SEO companies vary to a great extent along with the services of the packages so it is important to be well versed with them prior. It should be made sure that the businessmen go through all the common services included in the local citation service.

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How To Make Data Storage 80% More Efficient

Miley on June 27, 2019

Making data storage more efficient requires that you have actually thought about how you will manage data storage, you have found the right servers, and you have found a good host for those servers. There are a few things that you need to consider when you are trying to buy the right kind of storage, and you will find that it is easier to buy something that you know is the best style for your company. Most companies that are buying storage need to know what they can do to make all their servers more efficient at the same time.

1. Remove The Junk

You need to remove the junk from the process because you will find that duplicate and useless files will clog up your servers. You do not want to be in a place where you are running out of space because you did not spend any time paring down the files that you have. Plus, you need to be sure that you have found a way to organize all the things that you have for the better. You bought used Hitachi storage to save money, and you need to save time by staying organized.

2. File Folders

You need to use folders as much as you can because that is the only way to be sure that you will get the right files in the right places. When you are organized, you are going to have a much easier time using all the storage space that is in the unit. Plus, you will start to feel like you do not need to hunt so much for the things that you are using. You can go to any folder at any time, and you will get instant results because you are not going to spend all your time searching fruitlessly.

3. Upgrades

You have to upgrade your servers and software as much as you can because that is the only way that you can be sure that you will get the best speeds out of these devices. When you are not upgrading anything, it is very hard for you to keep the server going. Plus, you will find that an upgrade is easy to do if you have a server support company that does most of the work for you.

4. Purge

You still need to purge files as much as you can because that is the only way that you can make the units efficient. When you have an office, you will remove all files that are older than 7 years. The same is true in your servers. You need to purge them at least once a month so that you can get rid of anything that is far too old to be stored right now.

The best part of all of this is that you can do the storage with almost no trouble. You can make your servers much easier to use, and you can create a storage plan that you know will be easy for you to maintain.

About the author

Louise Harris is a co-founder of Christian Marketing Experts and marketing specialist at PSD to WordPress and a packaging design company. She is an excellent Editor, a wonderful writer, and a magnificent marketing specialist. Follow her on Twitter @lastredit.

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Digitally Printed Custom T-shirts Are Becoming a Global Business Trend

Miley on June 23, 2019

Every established company has its own branded franchise products. It includes the coffee mugs, writing pads, notepads, mouse pads, backpacks, caps and the like. All these products add to brand promotion in subtle ways. The latest survey reports reveal that digital custom T-shirt design has gained prominence in the last few years. Also, the digital custom T-shirt printing industry globally is expected to surpass 10 billion USD by the year 2025. Hence, custom printed T-shirts are all set to become a business trend for most progressive companies.

You don’t need to have a digital T-shirt printing business to opt-in for this! You can customize branded T-shirts for various events, marketing campaigns, sales promotions, exhibitions, CSR activities, annual sports day, and the like. It is crucial to select unique designs based on the business objective. Also, ensure that your brand logo is visible but not in a sales-y way. For this, you need to join hands with a professional service provider. To know more about this, you can get in touch with Print Bar Sydney.

Are you wondering about how custom-printed T-shirts aid business promotion? Here’s how:

1. It helps in branding

Several business owners start their business online each year. It increases the challenge for other companies to retain their customer base. Every brand wants others to know about them, their service, and products. A website is the best online referral for this. However, successful brands understand that it is important to stay visible in front of the customer to increase their brand recall value. It also boosts their branding initiatives.

By printing custom T-shirts for special events and shows, companies can increase brand awareness. More people get to see their brand logo and get curious to know about the brand. A T-shirt can express your brand message casually and smartly. It appeals to everyone.

2. It enhances the team spirit

Team building and team spirit are essential activities for successful companies. Research indicates that custom printed T-shirts are an innovative way to foster an emotional connection with a brand. It helps teams to unite, develop bonhomie, and work in co-operation than in conflict. It also makes an employee more committed to his company’s brand mission and objectives.

3. Enhances customer loyalty

The present-day business world is a competitive one! And every market player is working out smart ways to outshine the others. Attaining customer loyalty is challenging today. Business studies indicate that customers will be loyal to those brands, that curate an experience for them. Creating a custom printed T-shirt for the users, on purchase of specific products is an experienced consumer would love to have. It will make them feel more connected to a brand. And this, in turn, will generate more brand loyalty. It adds to the customer’s feel-good factor.

4. Helps in “off-the-clock” marketing

Digital custom-made company T-shirts acts as an “off-the-clock” marketing strategy! These shirts look smart with their unique designs. Both employers and customers can wear it anytime and anywhere. It is a smart brand building activity that strengthens the brand image.

Are you in two minds about investing in digital printed T-shirts for your company? If yes, you can make reference to the points discussed above and make an informed decision. Gradually, it will enhance your brand image and boost your sales as well.

Martech

Significance of Online Reputation Management – How to enhance it?

Miley on June 20, 2019

For every business owner or entrepreneur, reputation is currency! In this online world, business reputation is permanent and secure. A decade back, concepts like online reputation, online brand awareness, and search results were gaining prominence in small ways. Today, all these are critical elements of a successful online business.

Online users count on search results more than ever! Hence, it’s imperative to manage and maintain your online reputation effectively. The digital domain has shifted from the era of information to reputation. According to a Pew Research Center, report, about 91% of online users trust what they read and see in search engines. The Edelman Trust Barometer highlights than 65% of people believe online search results more than anything else.

Your online business reputation defines you! It means the information that’s available about you online make people form a perception about you. The news updates can change as your business expands. However, the online footprint never goes away. Posts, reviews, photos, comments, social media profiles, and the like – all these forms the basic structure of your online data, that you’ve put in. Each one has an impact that goes beyond Google page one search results. They influence decisions and reputation. Hence, it is essential to execute effective online reputation management in the online space.

Do you want to manage your online reputation management (ORM)? If yes, then you need to get in touch with a reputed SEO agency to execute the best ORM strategies. You can search based on your location. For instance, if you are in Philadelphia, you can search for the top Philadelphia SEO agencies and make your selection.

Important statistics to keep in mind

Not many people realize the importance of ORM. Here are a few essential statistics to establish its relevance:

About 91% of users resort to search engines to look for any information
Close to 655 of people count on online search as an authentic information source
Almost 50% of the US adults use Google to find out about their brand, report that they find both positive and negative news
Close to 90% of online users don’t go beyond Google first-page. Instead, they only count the first ten search outcomes and have an opinion
Business houses lose almost 22% of their customers when there’s a negative review about their company on Google page one
If your brand has two negative reviews on Google page one, you can lose as much as 44% of customers. If there are three negative reviews, the loss increases to 59%
Most people Google a brand online before making an online purchase or booking a service
About 45% of people have counted on online facts and reviews, which made them either to join hands with a company or not
About 56% of people base their business decisions with a company based on digital information

How to manage your ORM strategy?

It is essential for online business leaders to shape their online reputation management well. For that, they can opt-in for the following steps:

1. Participate proactively

Staying away from online platforms is not a smart call. Instead, you need to be present on social media channels, like Facebook, LinkedIn, Twitter, and others to connect with your existing and potential customers. It will also increase your online brand awareness. Your users are always using these platforms to seek more information about you.

Having a profile is not sufficient! You need to engage your audience so that they can have a perception of your brand. Go ahead and share interesting posts, relevant industry news, update the audience about new releases, and many more. All these will aid your ORM process. When people have a positive idea about your brand, they will think twice before attaching a negative thought to your brand, should there be a sudden negative review.

Also, look at the people who are following you. It will help you to understand your audience better and create a better ORM strategy. When you have increased customer base and substantial customer goodwill, it will reflect on your work.

2. Understand your audience

Your participation will work well only when you have the correct understanding of your audience. When you collate data from social networks, make sure to cater the content to your target markers, influencers, and followers.

Not every content gets equally created! If you want to leverage ORM, you need to manage your brand message. You should know what you are saying, to who, and how. ORM is not self-promotion. Brands who have done that have suffered severely. You can move beyond advertising for your business and develop content that will add value to your users. Your content should holistically impact the audience. When you can successfully engage your users in interesting conversations and develop a positive association, you can witness your presence on various platforms. You might want to remedy a current crisis or enhance your online business awareness – but for all these, you need to say the correct things about your brand, in a non-promotional way.

3. Stay aware and well updated

The guidelines mentioned above will enable you to navigate the online world and enhance your ORM strategy! But the digital world is always changing. Hence, it’s crucial to stay updated with the constant changes so that you can plan your marketing, SEO, and ORM strategies better. Twitter, Google, and Facebook update their algorithms continually, and it is essential to stay updated with the changes so that your brand can perform better online.

Monitoring Wikipedia and other open-source platforms is a wise decision. Today, most people can make changes to these platforms. So, if you have a Wikipedia page check once in a while to see if there have been any wrong additions that might give out a negative impression about your brand. You need to correct that at the earliest.

There’s no way you can overlook ORM today! If you are online, you come under the ORM radar in all ways. Instead, it’s a smart decision to get proactive and ensure that you are taking the correct measures and steps. It helps in fostering a positive brand image. Also, during a crisis, your ORM team or tactics can you pass through it successfully.