Daily Cup of Tech

5 Leading Trends in Modern Healthcare Design to Revolutionize the Patient and Staff Experience

Miley on October 19, 2020

Healthcare is an industry that is constantly changing and evolving with the prevailing technological advancements, scientific discoveries, but also socio-economic shifts. It’s not just the leaders and visionaries that are taking the industry forward, it’s also the tech gurus and innovators, the interior designers and architects, and also the patients themselves who require a different kind of experience. Needless to say, your typical healthcare institution is not what it used to be mere decades ago.

And that’s a good thing. Healthcare needs to progress and change to accommodate the needs of a rising population and specific demographics. Laboratories need to be more efficient, the medical staff more specialized, and interiors need to adopt a more modern approach to ensure patient and staff happiness. With all of that in mind, today we are taking a look at modern healthcare design and what trends will prevail in 2020 and beyond.

The move towards organizational specialization

Modern problems require modern solutions, as they say, and the modern patient demands a healthcare environment that can accommodate their exact needs. Nowadays, hospitals and medical institutions in general are becoming more specialized and are narrowing their scope of services and expertise to address the challenges of specific patient demographic. Not only does this allow administrators to run a more efficient operation and optimize payroll expenses, but it also allows key stakeholders to build a recognizable brand.

For the patient, this ensures a peace of mind and provides them with specialized staff and medical equipment necessary to address their unique medical condition. No longer are patients willing to run from hospitals and medical practices to get things done – nowadays they want and need specialized and comprehensive treatment under the same roof.

Weaving technology into the space

It should go without saying that the healthcare industry is one of the most notable early adopters of technological innovation. No surprise there, of course, as hospitals and private practices need to invest in modern technology to minimize expenses, make diagnostics and treatment more efficient, and instill trust and respect in the hearts and minds of their patients.

While it might be difficult for certain patient groups to get the hang of certain technological tools, it’s nonetheless important to note that even seniors are nowadays utilizing technology on an advanced level. This means that you can weave medical and administrative tech into your medical practice with ease and allow your staff as well as your patients to take full advantage of its functionalities.

Focusing on specialized lighting schemes

One of the most important elements of modern healthcare design is the lighting. Needless to say, you need to make sure that ample natural light permeates the rooms and hallways of your hospital or medical practice, but the most important thing is to scale and optimize the artificial lighting. Lighting design is essential for compliance, patient and staff satisfaction, as well as ensuring energy efficiency over the long term.

For that reason, it’s important to work with experienced lighting designers and research clean room lighting at https://buck.lighting/products/clean-room-lighting/ to find lights that are manufactured according to the right industry standards and are durable and long-lasting. You also need to talk to the manufacturer to find the right hues for every room and working environment, as lights should differ depending on whether you’re in a patient’s room, the waiting room, or a clean room.

Emphasizing sustainable practices

Speaking of design considerations that emphasize energy efficiency, it’s important to note that the medical industry is rapidly moving towards greater sustainability. This has more to do with hospital administration, financial saving, and compliance than patient care and satisfaction, as hospital administrators need to find ways to make the business stay afloat over the long term.

This is why investing in energy-efficient lighting, appliances, equipment, and passive conservation features is so important in the modern world. It’s also important to invest in software solutions like customer data platforms to make better long-term decisions that will deliver results while reducing extraneous financial expenditure.

Breaking the barrier towards nature

Last but not least is the adoption of the biophilic design. Some of the best medical office decor ideas include the introduction of natural elements and sustainable materials to create a more serene workspace and instill peace in the hearts and minds of the patients. Nature can have a profound effect on the recovery process, so it’s also important to break the barrier between the interior and nature by designing hospital gardens and green spaces to help the patients feel more at ease. Over time, this leads to a more positive work environment and a higher success rate for the patients.

Wrapping up

Healthcare design is always changing, as it needs to accommodate the needs of the ever-changing market. Patients and medical professionals are looking for a better overall experience, so make sure to use these design tips to build a thriving medical practice of the future.

Insights

Emerging Technology Trends that will Change Environment Sector

Miley on October 19, 2020

The impact of global climate change is the calling for all of us to amend some actions. As it has been researched that by 2030, climate change will be killing more than 100 million people if we continue moving further on the environmentally destructive path we are currently traversing.

The green tech era is on the rise now and it is driven by innovative digital technologies, transforming it incredibly. Amongst them, technology has been upgrading in every sector including Software Development Industry, Banking sector, Finance sector, etc. Emerging technology has the power of evolving the complete impression of the industry into the next level. Considering a few of the technological innovations that will shape the environmental sector in the upcoming years.

1. Solar Glass

It would be really great to know that the glass over the skyscraper can generate energy. Here it is introduced as the solar glass which is an emerging technology that is getting popular as it’s a suitably transparent window material that could absorb the sun’s energy and converts it into electricity.

The biggest problem is its efficiency. For higher-performance, solar cells can achieve 25% efficiency or maybe greater but maintaining the transparency results in sacrificing the efficiency of letting the light turning into electricity.

This will allow the environment to converse electricity and generate new possible ways to save the environment from getting extinct.

2. Plant-based plastic

We have to end up the use of every single piece of plastic. Several initiatives have already taken the stand and have severely limited its use. Currently, the use of plastic bags has been banned across the whole globe. But there is one problem that is deep-rooted and deeply ingrained in our consumption economy.

Becoming a responsible consumer in the next decade will be knowing the life-cycle of the product we choose to buy, from creation to the entropy.

3. Public electric transport

Various companies are manufacturing vehicles. There are 160 electric and hybrid vehicle models available but engaging in other transportation like buses, cars, and two-wheelers. Although, buses came up to be a great discussion as it is conserving the fossil fuels from the environment and having an eco-friendly environment in the world.

Many countries have started using electric public transport but yet other countries are planning to use it. Even these vehicles are not costing a fortune to buy. Moreover, electric vehicles are independent of the pricy diesel.

4. Carbon capture

There is, unfortunately, a widely spread carbon dioxide in our air and it is resulting in our planet warmer. Is it possible to capture carbon dioxide and sequester it? It is possible said, the Carbon Capture and Storage (CCS).

It is an emerging class of technologies that are primed to play an important role in maintaining the health of the planet. CCS uses technology that allows the separation of carbon dioxide from the gases emitted from the electricity generation and industrial processes.

It is done in three processes- pre-combustion capture, post-combustion, oxyfuel combustion. However, the captured carbon is transported through a pipeline and stored in the rock formation far below the ground.

5. Cheap Energy Storage

The new age of electric vehicles has constantly grown the market for the cobalt and lithium batteries with reduced prices. The market for batteries has implicated far more than just for EVs. Several industries and utilities are searching for wider use of it for energy storage solutions.

Due to this, the battery prices get reduced, proving value for the reduced costs, increased reliability, and make the power system more flexible for the usage.

These are the mentioned emerging technology trends that will change the picture of the environmental sector in the near future.

How AI is Useful in the Environment Sector?

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The most trending technology, Artificial Intelligence (AI) continues to evolve around with environmental concerns. It is not only making its impact in Software development industries but in the Environment Sector as well. Experts are migrating toward the use of AI to figure out the sustainable solution. But using this technology comes with the amount of the present risk.

In today’s times, technology has advanced in a progressive way that today we just need to pull out the smartphone we carrying and get access to any of the mobile applications to enhance the lives of the other people. Digital assistants such as Apple Siri or Amazon’s Alexa can perform various helpful number of tasks in and out of the home. Developed by complex coding and algorithm, these technologies allow us to interact with the things around us and with the other people as well.

However, the changes are changing from the user-friendly AI to ensuring the earth-friendly AI. As one knows that the urgency of the economic and human health impacts from our natural environment grows, we are here to see how AI can help to transform the traditional sectors and the systems to address the environmental problems such as food and water security, climate change, design the sustainable cities and protect the biodiversity and human scale.

Here are the 5 identified AI applications to address the challenges of the planet,

1. Self-controlling and connected electric vehicle

Vehicles such as AI-guided autonomous vehicles (AVs) ensures the transition of vehicle mobility over the coming years and decades. Greenhouse gas reductions for urban transportation will be possibly unlocked through the route and have traffic optimization, eco-friendly driving algorithm, and autonomous ride-sharing services.

2. Distributed energy grids

AI is useful in many scenarios such as predicting the demand and supply for renewable across the distributed grid, increase energy shortage, load management, integration, and reliability of the renewable and enables dynamic pricing and trading, or creating the market incentive.

3. Smart agriculture and food system

AI-augmented agriculture includes various functions such as decision-making, automated data collection, perform collective measures through robots to provide early detection of the crop diseases and the problems, and optimized the agricultural inputs and achieve the output based on the supply and demand. This assures that there will be a rise in the efficiency of the agricultural industries by lowering the water usage, fertilizers, and pesticides which may cause damage to the crucial ecosystem.

4. Weather and Climate prediction

A very new term titled “Climate Informatics” is currently using AI to transform the weather forecast and deeply understand the effect of climate change. This requires a high-level computing system with a deep-learning network that can allow all the computers to execute the process faster and perform the complexity of the real-world system into the calculations.

5. Smart disaster response

AI analyses the data and simulation of various weather events and disasters in a regional place to see the vulnerabilities and assure the disaster preparations and allow them to send the precautionary warning and prioritize it.

In what way can AI save biodiversity?

As it is proved that Artificial Intelligence single-handed cannot save biodiversity but it can surely be of help. For instance, if a group of poachers is heading faster, the PAWS (Protection Assistant for Wildlife Security) enables the computer system and predicts where the poachers will go so the gamekeepers can stop them accordingly.
However, AI can supervise the changes occurring in the development of species diversity. This is the goal of the AMMOD (Automated Multisensory station for Monitoring of species Diversity) project. It merges the data automatically taken from the DNA samples, AI image recognition, AI Bioacoustics, and automated scent analysis. Here AI image recognition is widely used for checking the population of the wildlife.

Conclusion

With the advancement in the technologies and growth in Artificial intelligence, we would find better ways to protect our environment and motherland. It would be helpful to discover climate changes, food, and water safety, encouraging human well-being, etc. In a nutshell, to cope with the potential challenges of the environment, these emerging trends would play a big role.

About the author

Kapil Panchal – Digital Marketing Manager works as a Digital Marketing Manager in a reputed Environment Software Development Company. Being a technical writing enthusiast and a goal-oriented individual with honed communication skills, have served in the Information technology, Services, and Product industry. Having a high-energy level, he absolutely loves what he does and he is passionate about being better every day.

LinkedIn: https://www.linkedin.com/in/kapil-panchal-99122816a/

Development Insights Products

Signal Conditioning: How Does it Improve Health and Safety?

Miley on October 15, 2020

To get an analog signal into a computer system, we need to send it through an analogue-to-digital converter. This device will turn it into a stream of digital pulses that our computers can understand. But before this can happen, an intermediary stage of processing must be taken place. Small-voltage signals must be amplified to the appropriate level. Interference must be removed, and faulty circuits must be grounded to protect the rest of the system.

This intermediary stage is called signal conditioning. Incoming signals are processed so that they can be put to better use by the stages that follow. Thus, signal conditioners are crucial pieces of hardware, and for good reason ever-present in the industrial controls sold by Allied Electronics. But they’re also used on a smaller scale in smaller devices.

How Does Signal Conditioning Work?

Signal conditioners come in a range of different types. Let’s take a look at a few of them.

Filtering

Getting rid of unwanted AC frequencies is essential in many applications. You might have heard the hum that comes when a 50Hz power line is inadequately filtered and put through an audio system. In other cases, a signal might need to be ‘cleaned up’ by removing high-frequency noise.

Level Control

Getting the voltage to a level appropriate to the ADC is critical. Signals can be either amplified (that is, turned up) or attenuated (turned down). In the former case, this is done to decrease the amount of noise that might creep in between the signal conditioner and the ADC and to ensure the maximum possible resolution on the signal being sampled. Attenuation ensures that the voltage does not go beyond the maximum on the ADC, which would result in clipping.

Linearisation

In some cases, the signal coming in might be nonlinear. In an exponential signal, massive change might occur in just a few digital ticks. Converting it into a linear signal allows the ADC to record smoother and more useful data.

Electrical Isolation

In some cases, it might be necessary to protect potentially sensitive equipment by isolating one part of the circuit from another. Magnetic couplers work by turning an incoming voltage into a magnetic field and back again, optical couplers do this turning the signal into a beam of light. This process ensures that any problem in one part of the system won’t cause damage to the rest of it. This doesn’t just protect equipment, but the people using it, too.

Development

5 Ways to Track Android Phone for Free

Miley on October 14, 2020

Our busy routine has minimized the face to face interactions with our loved ones. Even working parents can’t talk and discuss the daily routines with their children because they have also school and other online activities. Such lack of conversation has increased the parent’s concerns over their safety because they can meet strangers or join a corrupt community, which can ruin their personality and mental health. That’s why they get help from android spy app to monitor their android devices. But many people can’t afford expensive spyware for android phones, but they also want to keep track of their loved ones.

What’s the solution?

Well, you can get monitoring services from top mobile tracking apps, which lets the end-user to track every single movement.

Continue to read if you want FREE Yet Reliable Solution for Location Tracking Services!

List Of 5 Easy Ways to Track Android Phone for Free:

Mobile Tracker Free

Google Maps

TheWiSpy

Real-Time GPS Tracker

GPS Phone Tracker

We’re going to share details of each tracking method.

Mobile Tracker Free – Track Without Giving a Hint

Mobile Tracker Free is an android tracking app, which requires installation in the target device. This app gains complete access to the text messages, Facebook & WhatsApp monitoring without the rooting process. The end-user can easily track the location of the target phone remotely, plus it also gives access to the saved pictures and the received photos.

Read Text-messages & IMs

Live-Location Tracking

Outgoing and Incoming Phone calls access

This tracking tool is free and provides secure services without giving the target device user any clue.

Google Maps – No Need to Spend Money

The protection of loved ones makes the person do many things, but we can help you to get help only from a secure method. Google Maps has brought the ultimate solution that can give you a chance to find out the whereabouts of the user. You can use the Google account of the target phone to share the location with the desired number. Here, you need to add your number, which will let you get the live-location in seconds. It enables the user to select the duration of location-sharing time. Such a feature also helps when a user gets lost somewhere, but sharing your location with friends & family through Google Maps can let them find you.

TheWiSpy – The Best Android Spy App

With 2 Days of the free trial, a user can experience its free services without paying a single penny. It sounds unusual to get such modern tracking services for free. The end-user should install this android compatible app in the target device and follow the location of the target phone without letting the target person know. Its additional features gain complete access to the end-user to get insights into what’s the user doing online, plus its location-based services are incredible, including geo-fencing, etc. The end-user can get the whereabouts notification 24/7 and ie also enables you to set the safe & unsafe location.

2 Days of Free Trial – Android Compatible Spyware

Real-Time GPS Tracker

Sometimes, a person wants to share the location with friends & family before going to any new or unsafe place. Installing this android spyware on your phone allows you to share your location with your desired contacts. It either requires your approval for sharing your whereabouts with your desired contacts, or it will never let anyone monitor your movements.

GPS Phone Tracker

Are you finding a way to get location alerts of your kid?

Well, you are in the right place because we have discovered a reliable way to track the location of kids with GPS Phone Tracker.

This free android spy app enable you to set safe or unsafe zones using the Geofence feature. Its efficient services let the parents get real-time monitoring services under stealth mode. This tool sends alerts if a kid goes to any prohibited or restricted area.

Final Thought

Everyone can’t pay a high cost to get tracking services. Many people do not press the buy button because of the high pricing. This is the reason we have shared 5 Ways to check the real-time location of your loved ones, which are also reliable and convenient. Android compatible apps cannot only be used for the protection of the kids, but you can use it to secure the business. Management can check their employee’s locations by installing any spyware in their android work phones. But make sure that they know about the tracking app, or they can file a lawsuit against your company. All you need is to get their approval before tracking them.

Development Insights Martech

Best Practices in Performance Development Planning and Training

Miley on October 9, 2020

The advent of the Covid-era has led to a significant change in emphasis from in-person training to internet-based online training. However, managers need to be cognizant of the fact that not everyone is suited to purely online methodologies for training. Individuals have a preferred learning style and online classrooms are not everyone’s favorite approach.

At the same time, employees have to accept the reality of the current circumstances and many will simply have to adapt accordingly. Performance development is a critical aspect of an employee’s progress within the organization and it cannot be put on hold beyond the medium term.

In the past employers have usually tried to identify an individual’s preferred learning style and adapt their training accordingly to achieve the best results. Classroom-style in person courses were available for those that preferred this approach while online learning was often a second choice. Many organizations also included other training methodologies such as individuals in specific impact projects so that they could learn “on the job” and build their skills accordingly. Coaching and mentoring were similar approaches that delivered new skills outside of a classroom-type environment.

These latter two approaches to performance development training are still viable under the new social distancing environment produced by Covid. Employees can still be engaged in unique high impact projects, albeit remotely. Although the remote aspect may reduce the overall learning from working on the project it should still expose the employee to the key learnings that they need to understand the particular topic from the project.

Similarly, although it is certainly more difficult to provide coaching and mentoring under social distancing conditions, it is certainly not impossible and these approaches will still deliver value. The traditional approach to coaching and mentoring may need to be adapted, but the general concept remains valid.

Using an employee performance evaluation software can be extremely helpful for performance development planning, as it can give mentors a clear picture of the strengths and weak spots of every employee.

Performance development planning is particularly important for the most ambitious employees in an organization, and these employees are also likely to be some of the most valuable. Therefore it is important that their development and training is not forgotten in the Covid crisis. These employees need to clearly understand what new skills and competencies they must develop in order to advance within the organization if they are to stay motivated and continue to contribute to the overall high performance of the organization.

Clear performance development planning helps employees to understand their overall place in the company and also increases their loyalty and motivation. It draws a connecting line between their personal goals and the overall goals of the company, which makes it a key element of personal motivation. By providing this context for their work, an organization provides more meaning for the employees in their daily jobs.

One final point: performance development plans need to be individualized for every employee. Managers need to have undergone formal performance management training that enables them to discover the most important aspects of personalization for a performance development plan. For example, managers need to understand the personal goals of the employees that they manage and need to help them to develop performance management plans that align the individual’s personal goals with those of the organization.

Development

8 Actionable UX Tips You Should Know When Developing a Mobile App

Miley on October 8, 2020

There is no denying that user experience (UX) is one reason a user is keeping your mobile app. Its usability and intuitiveness (or the lack thereof) can make people decide whether an app is worth their time or not.

Thus, it is safe to say that the more usable your mobile app is, the higher the user engagement. This could lead to enhanced user retention, and fewer uninstalls.

That said, we will walk you through the eight actionable UX tips you should keep in mind when creating a mobile application:

Keep the target users in mind

Who are your mobile app’s target users? The people you want to serve and most likely use your app?

If you have no idea who your end-users are, you might be setting yourself up for failure.

At Sytian App Developer Philippines, we always tell our clients about the importance of keeping the target users in mind.

And we are not just talking about demographics here. It is also essential to understand why they would need your app.

For instance, your users would want a mobile payment app that lets them pay their bills, make bank transactions, and buy groceries. That way, they won’t be switching from one app to another.

Knowing who your target users are and what they need are some of the most important aspects to keep in mind when developing your mobile app.

Incorporate micro-interactions

Famous social media platforms like Instagram and Facebook have capitalized on micro-interactions. And because of their popularity, it makes sense if you follow suit.

Make your micro-interactions as seamless as possible to enhance your mobile app’s usability.

Doing so will generate more engagement and more interactive experience for your users. This usually involves getting notifications, sharing on social media accounts, or communicating feedback.

Just make sure that your mobile app’s interface is optimized for smaller screens.

Choose your colors wisely

It would be ideal to pick a color scheme that has fewer colors to decrease visual saturation.

Pick a maximum of three colors, and make sure that it’s consistent with your app’s design.

As much as possible, try to stay away from colors that are too vibrant as it can disturb your users’ eyes, causing them to disengage. Choose warmer colors instead, and pick colors that provoke certain emotions from the users.

Great search function

Users download your app with different goals in mind. Others may want to buy something, while some would like to know more information.

A good app should have excellent navigation, which helps ease the user search. If they found it hard to get useful links, your users will likely leave your app and uninstall it.

Provide users with advanced search features or an in-app search to make it fast and easy. It will boost the usability of your app, as well.

Keep it simple

You might have heard of the Keep It Simple Stupid (KISS) model. That’s because it is an integral part of UX and User Interface (UI) design, especially if you are designing an app.

After all, mobile app users prefer simplicity, ease of use, and intuitiveness. Something that can make them understand how your app words at a glance.

That said, stay away from using flashy elements when designing your mobile app. Keep it simple, instead, and optimize your images if needed.

Lessen user input

You should also stay away from asking too much information from your mobile app users.

If you require users to sign in, only ask what’s necessary, like name, email address, and mobile number. You can also opt to let users sign in via their Google or Facebook accounts. That way, they can sign in with ease.

Any unnecessary data and long forms can turn off many users, causing them to uninstall your app.

Prompt error notifications

If something goes wrong with the app, you must immediately notify your user about the error. Identify what the error is and what the user should do next.

The last thing that you want to happen is for them to be stuck navigating your app. If they feel like they’re wasting their time, your users will likely leave and uninstall your app.

Display valuable push notifications

Push notifications are a great way to boost your mobile’s user retention. Nonetheless, you should not send notifications to your users willy-nilly.

For one, it is vital to let your users choose what kind of notifications he’d like to receive. And only send valuable notifications.

Using our previous example, a mobile payment app user might want to receive a notification when his bill is due.

When done right, push notifications can keep your users engaged.

When designing a mobile app, it would be best to consider your end-users and their needs. Doing so can help you create a simple and intuitive design. And this can help you boost user retention and decrease your uninstall rate.

Products SaaS

How Seniors Are Using Technology

Miley on October 1, 2020

According to an interesting article that broke down mobile connection metrics across the globe, there are now more cellular devices on planet Earth than people. That means, in a general sense, that people, young and old, are relying on these devices to facilitate their needs. While many mobile users fall below 50 years of age, many seniors are beginning to understand how valuable connectedness is. Located below are areas in which senior citizens can benefit from using mobile devices and apps.

Food Delivery

One of the daily tasks that become increasingly difficult for individuals as they get older is getting a meal to eat. While many of us have no issue going into a restaurant or store to purchase items, this task seems daunting for an elderly individual. Luckily for them, smart-device applications have been created to make the process of getting a meal easier for older users.

Seniors will find their lives easier when they can open an app, place an order, and have the food delivered to their residence in a fraction of the time as the traditional method. Furthermore, on account of the current pandemic, seniors may opt for contactless delivery services to ensure their safety. Simply put, you can’t go wrong with this technology!

Tracking and Emergency Services

One of the biggest solutions for independent living that seniors can use to gain peace of mind is by using apps that can track their location in times of emergency. When asking seniors about their fears as they become older, they tend to express emotions about falling or becoming injured without anyone knowing. Their fear is real, too. Most injuries that seniors experience go unnoticed, as they’re unable to make it to a phone or computer.

The beauty of using these applications is that it allows an all-encompassing means of staying protected in the future. Should you decide to use a mobile application like this, here’s what you need to look out for:

Easy-to-use navigation and straightforward interface design.
The ability to talk to real people at a moment’s notice should something go wrong.
Predictive technology that allows healthcare professionals to remain alert in potentially dangerous circumstances.
Data points that allow caregivers to build a working history with the patient.
Peace of mind for both the user and the user’s family.

Medication Organizers

One of the main components of a senior’s day consists of taking medication on a schedule, thinking about their next dosage, and making sure they didn’t skip any supplements. The beauty of mobile apps is that they can act as an all-in-one assistant that keeps seniors on track for the day. Do you know an older individual that has difficulty taking their medications on time? Do they often find themselves getting off schedule, or in worst-case scenarios, completely forget to take their prescriptions for days on end? If so, it’s time to use a mobile app to alleviate their worry.

Reminders and alerts will act as a gentle reminder for the individual in question to maintain a productive schedule. When they take their medications consistently, you improve their quality of life and allow them to lead their days more freely. These mobile apps are a must-have!

Transportation

Let’s face it, getting to appointments and running errands can be a hassle, more so if you’re older. We also run into the problem that most seniors cannot safely get behind the wheel of a car to travel from point A to point B. With transportation apps available on mobile devices, seniors can rest assured that they can get where they need to be on time. Should they need to get to an appointment, run a quick errand, or meet up with a friend, these apps have their back!

As you can see, technology is not a series of devices reserved for younger generations to communicate with one another. Millions of older people living around the globe are finding new and unique ways of improving their lifestyle by implementing proprietary software. If you know a senior that could benefit from using these technologies, discuss it with them in the upcoming future. Who knows, you may improve their quality of living and allow them to live life on their terms.

Martech Products SaaS

Customer Data Platforms

Miley on October 1, 2020

With increased businesses and competitors, most marketing organizations are looking for efficient ways to target customers. Customer Data Platforms (CDP) has become influential in helping marketing organizations achieve their marketing goals. They are assisting organizations to deal with several marketing channels and ways to counter competition. This article will look at what Customer Data Platforms are, their work, features, and examples.

What is Customer Data Platforms?

A Customer Data Platform empowers marketers with the client’s data and provides the full details of these customers. It brings together artificial intelligence and data science, which pulls together marketing data to create personalized experiences for clients. It helps support the company’s marketing activities based on the client’s experiences. They unify data collected from different sources to create one, full-detailed customer profile. These CDP mobile apps help marketers collect data in real-time, making them segment it and efficiently serve their clients.

How does Customer Data Platform work?

Customer Data Platforms have many capabilities and responsibilities. They are used to collect data from different sources, filter it, and restructure it in a manner suitable to fit marketing systems. The data is then used to offer personalized marketing activities to clients. CDPs come in various forms. They can also carry other functions, such as analyzing data, predictive processes, and content marketing. The main tasks of customer data platforms include the below:

They identify clients’ information.
They upload and store customer data in the systems.
They accept input of data from different sources and formats.
They compare and merge data of a client from various sources.
Provide the processed data to external systems, including marketing
It enables marketers to control and use the data in marketing activities.
Apply other processes that make the data usable in different fields of marketing.

How is a Customer Data Platform Important to Your Business?

There are different reasons why an organization will need a CDP mobile app in their organization. The main reason is that it benefits its marketers in their marketing functions. Its benefits are as below:

The CDP integrates the existing and future marketing tools of an organization. It is necessary because marketing systems come with different technologies, making them not compatible with each other in an organization.
It enables organizations to better understand their customer’s behavior on different channels when offering various media campaigns.
It provides real-time personalization of clients. CDP enables marketers to develop real-time personalized content for their customers based on personality and behavior.

Benefits of a Customer Data Platform

Below are some of the benefits of a Customer Data Platform app to businesses:

It provides a complete customer view: it helps companies get complete customer information, which is comprehensive and accurate, making their engagement more manageable. It maximizes efficiency by reducing redundancy and inaccuracy in the customer’s data.
Leads to improved advertising: since a CDP helps to come up with customer’s data in a targeted way, it increases online advertising effectiveness.
Simplifies customer data: traditionally, marketers had a challenging task of synchronizing data from different sources. CDP automates the whole process and gives marketers ready–to–use data, making them concentrate on other marketing strategies.
Web personalization: CDP allows companies to create personalized customer experiences directly to their websites. It’s only possible when companies get real-time information concerning website visitors.
Helps businesses gain insights: through data mining, companies can get more information regarding their customers.

Best CDP Software Providers

There are different CDP Software providers you can find online. Some of the best include the below:

Tealium: It’s the largest according to the employee count, and it’s the most recognized CDP software. It has over 1000 Pre-built integrations for business use and has a robust API toolkit.
Lytics: has over 50 employees and allows aggregation of data, which resolves data for individual customers. It has AI capabilities that are useful in most businesses.
Redpoint Global: It works with various vendors to create data solutions to clients. Founded in 2006, it has robust data segmentation and incorporates vendors for data enrichment. Gives quality data and provides data stitching services.
Segment: Provides strong, out of the box integrations and has over 200 SaaS vendors.
Treasure data: Offers CDP with over 100 connectors that help unify raw data to produce a single customer experience.
Blueconic: Provides a highly scalable solution for businesses. It’s a suitable ML based product. Its software leverages several AWS services.

Customer Data Platforms are becoming popular in implementing marketing strategies. It helps companies and their marketers concentrate on other things by simplifying customer’s data, used in marketing strategies. They are must-have instruments that every company should have in its marketing toolkit.

Development Insights Martech Products SaaS

How Small Businesses Use Mobile Apps

Miley on September 30, 2020

Mobile phones are everywhere, which has made staying in touch easier and has simplified many daily tasks. As technology grows, our lives become richer. Through filters, we are better photographers (and models). With voice assistants, we all have our very own robot secretary. Just about any fact-related argument can be settled anywhere by opening the encyclopedia, we carry around in our pockets. We don’t need a notepad and pen as long as we have our phone. For modest monthly fees, we can access vast libraries of music, movies, and television shows.

Mobile technology is great for our personal lives, but it’s great for our business lives, too, as you’ll see below.

Time Saving Apps

One of the greatest conveniences of mobile app technology is saving time. To see what we mean, just look at how apps have changed something as ubiquitous as banking. Whereas a business owner (or manager) once had to drive to the bank with an uncomfortably large amount of cash and wait in line for the business teller, the majority of payments are now handled electronically. Checks can be deposited by snapping a photo. Mobile banking apps can save bundles of time.

It doesn’t stop with banking. If you travel for business, there are apps to help you manage business flights, hotel reservations, car rentals, taxis, rideshare services, and dinner reservations. Business travel, like personal travel, is made easier through review apps like Tripadvisor.

Metrics-at-a-Glance Apps

Whether you’re in the back of rideshare, flying in a plane, or waking up in the morning, you can now pull up a snapshot view of a variety of business metrics thanks to mobile app technology. You can most likely monitor your website analytics software, access your CRM, and whip up sales reports with a mobile app. NachoNacho provides a list of CRM tools at a reduced cost.

Physical Plant Management Apps

Many security alarm companies now offer mobile apps so that you can wait until you’re out of the building to set the alarm. If you have security cameras, chances are you can access live (and stored) footage from an app. There are apps to manage smart thermostats and apps to turn the lights on and off.

Office Equipment Apps

Modern office equipment, such as printers and copiers, often comes with a bundled app. For example, Xerox commercial printers can be managed with the Mobile Link app. You can use your phone’s built-in camera to scan documents, manipulate PDFS, and send just about anything you want to the printer.

Cloud Storage Apps

If you use Dropbox, Google Drive, or another cloud storage platform to access electronic apps, you can download a mobile app to help you access and manage those files. This is especially convenient when you want to send a file with your mobile email app.

Social Media Apps

We typically think of social media apps as something for personal use, but you can just as easily manage your business accounts with a mobile device. It’s a good idea to always double-check which account you’re posting to; it can be amusing to accidentally post something for work to your personal account, but the reverse can be damaging. Facebook offers a separate app to manage business pages, but with Instagram, you simply switch between accounts in the same app.

Communication Apps

Typically we think of office communication platforms like phone, fax, and email. Due to the coronavirus pandemic, however, many business owners have discovered other useful technologies. Teams can–and do–hold video chat meetings with Zoom, Skype, and Google Hangouts, helping to eliminate the need for physical contact. Many office suites provide real-time collaboration features, improving productivity, and further eliminating the need for a physical office.

Asset Tracking Apps

No matter what industry you are working in, a significant amount of work is now done off-premise by employees working remotely, in the field, or simply in a different location. An asset tracking mobile app enables teams who are handling company equipment in the field to easily update information through their smartphones or tablets. They can scan equipment labels to quickly check items in and out, make maintenance requests, reserve equipment, and much more for simplified off-premise operations. Meanwhile, all this activity gets logged into the central system so the organization has visibility into the field operations.

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6 Mobile Shipping Apps for Small Businesses

Miley on September 30, 2020

For small businesses, keeping track of your packages can be daunting and time-consuming. Choosing the right labels and shipping companies can ease your worries so that you can focus on your clients’ needs. Luckily, there are mobile apps that can reduce the shipping process for small businesses, as outlined below.

Package Tracker Pro

Package Tracker is a mobile app that lists shipping companies, including DHL and FedEx. The mobile application is available on Google Play Store with a small installation size at $1.99. Package Tracker is available for Android users in an all in one package that lets you track deliveries, keeps you informed, and allows you to customize your packages to suit your needs.

Package Tracker Pro has been in the market for a while and has a robust support system for the users. Some of the features that the app offers include:

Push notification to keep you informed about your packages in the form of ringtones or vibrations.
It allows you to add new options to your carrier list.
The app can show tracking routes on your screen if obtainable.
You can sync your tracking information from your PC to your mobile phone without retyping, which helps save you time.
You can archive tracking numbers to the sync site.
Generous support from the developers who are available to answer any questions you may have.

Package Buddy

Package Buddy is a free Android mobile app for shipment tracking purposes. The app that is downloadable from Google Play Store has an allowance of over 100 courier services. The free version is excellent for personal or domestic use to manage small packages. For small businesses, the pro version is available for $2, and you can integrate it with other android devices for your commercial requirements.

This app’s features include a barcode scanner that enables you to add a package to your tracking list and the capacity to share shipping data with others easily. It also consists of a filter function that allows you to sort your information by the status of whether you are sending or receiving parcels.

17TRACK

17TRACK is a mobile app compatible with both android and iOS users supporting famous couriers such as DHL and UPS. The app is great for businesses that order from China or have issues shipping to North America. 17TRACK is free with in-app purchases if you want to upgrade.

Features of this shipping app include push notifications to keep you updated on package status changes. It also comes with automatic syncing across your compatible devices and allows you to track multiple numbers simultaneously. The app can automatically detect your packages and which shipping companies they are on by entering a few digits of your tracking codes.

You can only track about 40 packages with the free version at a time. You can upgrade to a limit of 100 or 200 at a monthly charge of $2.99 or $4.99 consecutively.

Delivery Status Touch

This app is made for iOS devices and is available for download in AppStore for $4.99. Delivery Status Touch covers a wide range of shipping companies, both local and international, like Japan Post.

The features of this app include readable maps that tell you exactly where your package is. The app enables you to see the current transit packages and their delivery dates when you open it.

Delivery Status Touch allows you to sync your delivery dates to your calendar. You can also install it on your desktop and easily switch from the mobile device, depending on where you are.

FedEx Mobile App

FedEx is a development one of the biggest shipping companies which enable users to track packages and create shipping labels from wherever they are. FedEx app allows businesses to track all packages they send and receive. It also has a barcode scanner to add your boxes in the shipment list and enable you to sort it through using your tracking codes and references.

An upgrade to FedEx app that is available in some regions is the FedEx delivery Manager. With this addition, you can leave instructions for the courier services on when and where you want your packages to be delivered, sign digitally, and even send the package to FedEx location to pick later.

While this app is great, if your business heavily depends on shipping companies, you might consider enlisting the aid of a company like Shipware to conduct a FedEx audit. Due to a service and billing errors, you may be eligible for a high number of small refunds from FedEx on an ongoing basis. Shipware doesn’t have an app yet, but they have a history of helping small businesses who use FedEx and other shipping companies, so we thought we’d mention them here.

JumpTrack

JumpTrack is another Android and iOS compatible app that allows users to store proof-of-delivery like photos and signatures. The app will enable you to track shipment status and even trucks that carry the packages with GPS. You can also share the tracking information via email to your customers. This app is excellent for companies with complex supply chains that want to oversee their shipping.