Who doesn’t like unique things? Even if it is about your website’s content, nobody likes to read the repeated stuff and boring matters. Well, call it a valid reason to concentrate seriously on your website’s content. The other vital reason is ranking high in SEO (Search Engine Optimisation) or Google Analytics. You just can’t take your website’s rank higher without concentrating on excellent content to adorn it.
What makes your content out of the world?
If you are hiring anSEO consultant in Melbourne from NextGen Digital, they’ll take all the responsibilities of creating awesome content for your website along with managing all the important criteria that can help it rank higher on Google. But if in case you are looking to create exceptional content all by yourself, you’ll certainly require these tips of ingredients to cook impressive content that’ll tempt lots of readers.
Only original, no duplicate matter — The very first ingredient that you just can’t miss while creating your content is providing only the original ideas. Remember, Google penalizes the sites which copy the matter from other websites. This ultimately pulls you down and obviously, your website loses the organic searches it could otherwise get.
Focus on catchy headlines — Let’s not forget — you get attracted to a certain website or content because of a unique and very catchy headline. Yes, titles can be so powerful. Always keep in mind to spend a considerable amount of time in phrasing this carefully. And when it’s a captivating headline, it need not always be practical. The weirder and interestingly framed it is, the better.
Know your target audience and competition (similar websites) — Knowing your audience is imperative – you should be aware of what they are looking for and their areas of interest, their level of expertise, how you can direct them to your website, etc. Likewise, you have to know about your competition – they can be the benchmark to make you do better than the best.
Are you answering relevant questions? —It often happens to you! You type a certain query or question and Google immediately gets you immediate answers to this question. Well, even you can provide your partnership in this matter. Provide answers to relevant questions in your content to ensure that all these searches are in some way or another directed to your website.
Reports should be accurate and initiate a call for action — If you are providing inaccurate information in your content, it will automatically impact your website. Once the readers realise that they are being misinformed, they will never ever trust your content for any other subject. So, be very confident and accurate about what you write, and be clear about your sources. Finally, there should be a subtle directive about what the readers would do with the information. If you are a seller, then backlinking or promoting to seek services would give the audience a sense of direction. However, never ever be obtrusive.
Be sure to engage with your readers — Once your readers visit your website, ensure that your content is engaging. It is important to keep them hooked to your website and the best way to do so is to ask interesting questions them like trivia and puzzles. Even great storytelling skills make great content.
These ingredients are sure to add lots of spice to your content. Further you can garnish it with lots of attractive videos and images and serve it in short portions (we know of dwindling attention span and all!). The results would be lots of eager readers heading to your website for reading such fabulous content! Oh, and to keep them coming you have to regularly update your content – stagnancy is an absolute no for content that works for you.
Reducing your credit card debt is indeed a goal worthy of pursuit. This is especially true if you have multiple credit cards with full balances. After all, trying to catch up can be a challenge. Another worthwhile endeavor is reducing the interest fees you pay on the credit card balances.
If those aims are what you’re out to accomplish, the next item on your agenda should be to find the best means of credit card debt consolidation.
First Things First
As good as this sounds, there are several factors to consider before thinking about using consolidation services:
1. Observe your spending habits – Trace your spending and expenses, to see if you’re spending more than you’re taking in. This can help you to reduce your debt.
2. Create a budget – See how you can reduce your debt based upon how you reduce your spending.
3. Call the creditors – Contact the credit card companies to see how they can lower monthly payments, waive fees, reduce interest, or change your bill due date. This can also help in this process.
These tips can help you reduce your credit card debt without professional services. However, if you feel that these steps do not have any impact on your debt, it’s best to contact a debt consolidation service.
1. Take out a loan – A number of companies offer personal loans to consolidate your credit card debt. With this option, explore the interest rates on the loan. The idea is to get the lowest possible interest rates with the loan when compared to the current rates of paying your credit cards individually.
2. Transfer debt to another credit card – You could get a better interest rate when you transfer your total credit card debt to one card.
3. Consolidation through home equity – You can take out a loan against your home, if your home value is higher than your mortgage balance.
4. Explore a debt management plan – Contact a credit counseling agency to have them create a debt management plan (DMP) to suit your needs. The credit counseling professional works with your card issuer to secure a reduction in interest rates on multiple high-interest cards. They also negotiate with your card companies to secure a reasonable monthly payment. — one you can comfortably afford each month. You’ll then deposit the funds into an account each month from which the counselor will pay your creditors.
5. Work with a debt negotiation company–These firms can be the best when you want to settle with your creditors altogether. They work with the debt collectors to clear the debt for an amount less than you owe.
Creditors are often amenable to this approach because it usually mans your next visit will be to a n attorney to draft a filing for bankruptcy protection. They know the likelihood of getting anything at al is greatly reduced in that event, so they’re often willing to settle for less than you owe.
There are some major reasons to explore the best means of credit card debt consolidation. One reason is reducing your stress by having someone work with the debt companies. A second reason is paying multiple cards on time and avoiding late payments. The third reason is getting back on your feet financially, by reducing interest rates, late fees, and increasing your savings as well.
Game enthusiasts would know how miserable blocked game content can be. Being restricted to games that you want to play, and make most of those, online is unarguably challenging. Where most individuals are seeking various ways to successfully gain access to their favorite games, others find that a platform like VPN can be beneficial for all CS addicts.
So, here is the good news: In light of all the CS fans out there, we have derived the best VPN’s to play CS GO Online for the current year, 2021.
Fastest VPN
Circuit VPN
Express VPN
NordVPN
Surfshark
CyberGhost VPN
How does it work
As widely known, VPN works as a deep layer as your private network, for your personal system. As it eventually hides your IP Address, reaching out to your location is nearly impossible. This is why game users aspire to find excellent service that prevents throttling while you are indulged in your game.
With over 20 million monthly users who are actively inclined towards CS GO, the VPN service providers are growing simultaneously. It means you will encounter several VPN companies, promising you a guaranteed customer support system. In order to guide you righteously, let us drive you into the best VPN services for CS GO online, considering the contemporary times.
Fastest VPN
Making it to the top of the list, the Fastest VPN is your biggest partner in CS GO online. With its exceptional services, we are thrilled to come across opportunities that will let you be intrigued to avail these to the soonest. With its advanced features, it is compatible with several devices. Best for Xbox, PS4, and Kodi, the service tends to excel with ultimate protection.
Besides, with their smart tunneling option users can enable VPN even when the App is not in use for that particular time. Additionally, the service provides supreme speed that is highly responsive, and exactly what a game user would crave for.
Circuit VPN
Safe, and secure, the Circuit VPN is easily a user’s top choice when it comes to availing VPN services for their gaming zone. With its compelling features, the team at Circuit VPN provides products with a range of categories. If you are an active gamer, who spends all his time in the game domain, you are advised to opt for their Professional subscription.
What’s best about this service is that it can be smoothly run and function across multiple devices at one time. For instance, you are in the mood to play CS on your mobile, and then also activate it on TV, the benefits of availing this service are immense. You can use up to six devices, concurrently.
In addition, it allows game admires to do as they like in terms of content. If you are living in a geographic location where nobody else, or let’s say a vast majority is not captivated with the idea of CS GO online or any other category that comes under it, then you can connect to global servers. Having access to thi8s VPN will allow you to play as much as you want to.
Express VPN
Like the name suggests, it really provides service that is persuasive, and functions with a rapid pace. The best pointer about the service is that because Express VPN acquires the largest server, worldwide the users are more than exhilarated to utilize their time, and other monetary factors into this particular service. As this happens, the game fan would not be restricted to access to games that are available in certain areas of the world.
However, getting hands on any VPN service can be complicated to understand, and operate specially because you are using it for games. It is for this reason that the service provided by Express VPN is incorporated with a 24/7 customer service. So in case you get trapped anywhere during the game, you can always ask for help. This will not only clear disruptions, but mitigate issues in the future, letting you play your CS GO without interruptions.
NordVPN
Known, and opted for the fastest service, the VPN provided by NordVPN is widely available amounting to about 59 countries. These geographic locations comprise individuals who are genuine fans of the game.
The faster the service, the more a gamer can rejoice the game, and stay glued to the screen. This results in satisfying customers, and that is why several users opt for the NordVPN. Their services can be assisted through subscriptions, and other packages. So if you are someone who lives alone, and wishes to enjoy games all by yourself, you can grab the opportunity of benefiting from one of the best VPNs in the market.
Surfshark
There is certainly nothing better than gaining services at low rates. In light of the most affordable VPN for CS GO online for 2021, Surfshark is hands down, the best service you can purchase for the year. As much as it has intrigued users with its price criteria, the reliability of the service has no boundaries.
So if you are someone who likes to switch devices, to play the game you can ultimately opt for the company’s service without thinking twice.
The company is widespread with about 60 countries that already expands the purpose of purchase for you. The wider it is, chances for you to access your CS game magnify.
CyberGhost VPN
Playing CS GO is an interest that is solely developed by the individual. But one aspect to this is the safety, and security of a user’s data. With utmost encryption systems, the CyberGhost VPN is a fantastic option for gaming.
With an outstanding facility of 45-day money-back-guarantee, you can let yourself enjoy the perks, and then fully accept the terms of registering for the VPN. So even if you are at a public café, or at your friend’s place with access to this VPN, you can play games on local networks.
Through the defining list of best VPN for playing CS GO online, we assure you that by availing of any of these VPN services, your CS game will change on a whole new level.
Cybersecurity has become one of the most important topics in the modern business world, and for a number of crucial reasons. But if we would have to stress its importance as succinctly as possible, then the only thing you should know is that you can’t run a successful business if you skimp on cybersecurity. Without a strict security policy in place and the necessary solutions to enact it, your will quickly lose customers and partners, and you might even experience severe legal penalties.
On the other hand, if you adhere to a comprehensive cybersecurity policy and introduce the right security measures, you can expect your business to flourish. Let’s put all of this into perspective and take a look at how poor cybersecurity can jeopardize your brand. Of course, we’ll outline the best ways to prevent this and ensure your company thrives in the years to come.
Increased risk of human error
The first and most obvious way poor cybersecurity can affect your business is through your employees. Keep in mind that your employees can be your greatest assets and your biggest liabilities in the online world – it will depend on how well you educate and train them in proper data handling and security. Your employees need to be equipped with the right knowledge and skills to keep themselves and your data safe in all communication and online interactions.
That said, hackers and scammers are getting more skilled in their trade by the day, so you need to prioritize employee training and education to keep them one step ahead at all times. Be sure to conduct cybersecurity workshops with an emphasis on email security, password creation and storage, spotting potential cyber-attacks, and the like. This will minimize the risk of human error and prevent inadvertent data leaks that could ruin your brand.
Jeopardizing your brand’s image
Nowadays, businesses big and small are connected to the rest of the world via the web, which means that there are countless ways your brand’s image can be at risk. If people are bad-mouthing your brand online, you need to know about it and remedy the situation. If you’re getting negative reviews, it’s imperative that you transform them into success stories quickly. And if you experience a data breach, you need to conduct damage control immediately.
Of course, it’s better to prevent data leaks rather than trying to save face in front of disgruntled customers, which is why you need to invest in comprehensive cybersecurity. Make sure that your data stores are protected by the latest firewalls and be sure to combine software and hardware firewalls for maximum effect.
Increased downtime and lower business continuity
When a cyber-attack breaches your system and the server you’re on, you can expect your website to crash, or worse, to start leaking sensitive customer information. You cannot allow this to happen, because a single successful cyber-attack is enough to put your brand into the ground for good. Now, because companies are increasingly migrating to the cloud, it is imperative that you choose the right cloud providers.
Ideally, you will find a trusted hyper-converged infrastructure vendor that employs the latest cybersecurity measures and web monitoring solutions to keep your company safe on all fronts. The provider should continuously employ new measures and update its firewall solutions to ensure your business always stays ahead of potential cyber-attacks.
Negatively affecting your bottom line
It should go without saying that a data breach will cause you to lose even the most loyal customers for good. Not only that, but your brand’s reputation will be tarnished to the point that customer acquisition becomes a failed dream rather than a reality.
Your priority must be to keep your customers’ sensitive information safely stored on the server at all times. But that’s not enough to ensure their peace of mind, of course, as you also need to display trust badges on your website for every cybersecurity solution you employ. Let your customers know that their information is safe by showing them that you’re working with the leading cybersecurity providers and that you’re using the best security solutions.
Compliance issues and potential ramifications
Last but definitely not least, the cybersecurity laws and regulations around the world are becoming more stringent every year. The last thing you want is to get flagged by the EU or any other region where you have a digital presence for not abiding to the latest cybersecurity standards. Enlisting the help of IT services such as aws managed security services allows your business to maintain a high level of security and compliance. This can prevent any incidents from appearing further down the road.
As you might imagine, this will ruin your reputation and penalize your site on Google and other search engines. Whether you have an in-house cybersecurity team or if you’re working with a provider, make sure to write up a detailed cybersecurity policy that complies with the governing laws in every region. This way, you will protect your brand against legal ramifications and high financial fees.
Wrapping up
As you can see, skimping on cybersecurity doesn’t pay off. If anything, it will quickly drive your company into the ground, so make sure to follow these tips to better cybersecurity in order to ensure success for your brand in the years to come.
Reflecting your personal values and professional skills by representing your brand on social media is a viable option these days. This is because your audience spends most of their time on social media.
Statista Research revealed that around 50 percent of the world’s population uses social media sites regularly. This means there are around 3 billion social media users worldwide. Similarly, another survey conducted by the Global Web Index revealed that 54 percent of social users use social media to research products.
Apart from this, social media is now considered to be one of the most useful tools for building your brand identity. It is professionally being used by all the marketers across the globe.
However, branding your business on social media is not a piece of cake as there are numerous other competing brands on social media, thus making it difficult to keep your brand up to date.
Wondering how to go about it? Don’t worry, we have your back! We have curated some useful social media marketing tips for helping you brand your business perfectly on social media:
Tip #1 Keep your social media profiles updated
First of all, select a platform, such as LinkedIn, Facebook, or Twitter based on your social media goals. Then, update them with the most current and authentic information regarding your business, including contact information, location, and website, etc.
For instance, the example below shows how this coffee shop has used its bio space effectively for introducing its branded hashtag. This enables its followers to quickly locate its accounts, thus increasing reach.
Also, it is best to deactivate any old business accounts to avoid any confusion. Moreover, the links in your social media profiles should be updated so that they help promote your latest work, and ensure quality traffic.
Still unsure how to optimize your social media profiles for branding yourself? Below are some simple yet amazing social media optimization tips:
Social media branding requires consistency therefore, the information in your profile should be consistent and relevant.
One of the best practices is to add Call-to-Action (CTA) buttons, like Contact Us, Book Now, or Shop Now, on your social media profiles. For instance, if you wish to increase your blog’s subscribers, you can choose ‘Sign Up’ as your CTA.
You can make your social media profiles discoverable in search engine results by using the right SEO keywords in the descriptions.
If your goal is to attract business customers, Linkedin should be your go-to social media site. It’s easy to find and filter potential customers and find the right decision-makers. All you need to do is make sure your profile stands out.
Show your audience your best content by pinning it to the top of your social media profiles, and don’t forget to add a powerful CTA to your pinned post for inviting leads. For example, the image below shows how pinned tweets result in improved audience engagement in terms of clicks and retweets.
Tip #2 Identify your area of expertise and share content accordingly
Once you’ve updated your social media profiles, the next step is to identify your area of expertise. You can simply do so by providing details regarding your area of interests, and sharing related content. This allows you to become the thought leader in your area, thereby enhancing brand credibility.
You can also find your area of expertise by going through your old content. Which is the most reviewed content? What is it that your audience likes the most? When you have the answers to these questions, you know that it is your area of expertise. That’s how you can define your specialty. Provide your audience with more unique and engaging content relating to your expertise. Amaze them with new and different posts, and try to engage them with your words.
Tip #3 Stay active and post content regularly
It is no surprise that because of the shift from tradition to digital means of marketing, almost every small business is present on social media for achieving business growth. Considering the clutter and the ever-increasing competition, to be in the front row, you need to be active.
You should create worthy posts according to your brand, and share them with your audience. This is because frequent communication is the best way to grasp your audience. You can also engage them through discussions or live videos. Besides this, respond to their queries positively as this will help in maintaining a good relationship with your intended audience.
Furthermore, when you’re out of content, simply just announce giveaways to make your audience more reactive. Don’t overshare, as it might be annoying for your viewers.
To be considered more by people, try using trending hashtags on Twitter. You can also repost the things you’ve been tagged on as it makes your audience happy, and keeps them updated.
Tip #4 Leverage the power of visuals
For an even greater impact, consider using tools to edit video online and create engaging video content that complements your images.
This explains why sometimes it’s better to speak up with just an image or video. We all know that a picture says a “thousand words.” So, if you want to brand your business successfully, you should incorporate attractive visuals in your content.
A study conducted by Forrester revealed that 90 percent of information transmitted to the brain is visual. Besides this, visuals are processed 60,000 times faster relative to textual content.
This explains why sometimes it’s better to speak up with just an image. We all know that a picture says a “thousand words”. So, if you want to brand your business successfully, you should incorporate attractive visuals in your content.
However, it is best to choose or design such images that grab your audience’s attention. To inspire them, create images depicting your product’s benefits. People share the images more than the content, as noticed these days, so the images should be perfect enough to inspire your audience.
Tip #5 Join related social media groups
We all know that a new brand needs an audience. And the best way to gather an audience is to join certain social media groups that are similar to your brand. You will find half of your audience over there. Besides this, you can also share your content in those social media groups for better reach and branding.
Apart from this, joining social media groups keeps you updated with the ongoing tastes and trends in the industry, thus allowing you to brand yourself in a better way.
Tip #6 Collaborate with influencers
According to a recent study, there are more than 500,000 active influencers operating on Instagram, and out of them, almost 81 percent of influencers have followers up to 15,000 to 100,000 users. The reason behind this is that people tend to follow their favorite influencers’ recommendations, and buy products accordingly.
All in all, the bad news is that getting a relevant influencer onboard can be a tricky feat. Many businesses have reported that they face trouble in finding the right influencer for promoting their businesses. The Global Comms Report: Challenges and Trends (2018) revealed that only 39 percent of influencers in the US are able to find the right influencers for their businesses.
Therefore, if you are looking for the most relevant influencer for your business, you should look for someone who has an audience that is similar to your audience on social media. This will make your audience trust the influencer of your choice.
Tip #7 Represent your business professionally
If you are a wise marketer, then you’d know that the secret to successful branding is representing your business professionally. This is because it enhances brand credibility, and makes your audience believe in your brand messages.
And the first thing that you need for a professional look and feel is an inspiring logo design. This is because your corporate logo serves as the centerpiece of your branding, and represents your business on social media. Unsure how to go about it?
You can simply consider hiring a professional and known logo design company, like the logo design valley, that can create a classy and timeless logo design for your business. However, it is important to communicate your requirements effectively to the designer to avoid any kind of rework.
The Final Words
All said and done, it is important to note that social media branding requires consistency. Your branding should be consistent in order to attract your target audience. So, if you’re looking to successfully brand your business on social media, you should follow the above-mentioned tips, and get a professional logo design as it aids in brand recognition.
Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.
Has your team been less productive this year? Let’s be honest—this year has been something of a ride. From COVID to wildfires to endless political upheaval and social unrest, it’s a wonder anyone can focus on anything. COVID closed businesses and sent people home, and we’re still dealing with it almost a year after it first came about. I think it’s safe to say that none of us thought we’d end up here!
Still, ensuring your team remains productive doesn’t have to be rocket science. In this short guide, we’ll go over the six best ways to improve your remote team’s productivity. These tips are universal, so they can apply to both remote and in-person teams alike.
Let’s dive in!
1. Better Communication
The cornerstone of any successful relationship is good communication between both parties. If you’re not communicating feelings, expectations, and directions clearly, there’s going to be a misunderstanding somewhere. When misunderstandings occur, we tend to point the finger and look for someone to blame, when in reality, it probably came down to a simple miscommunication.
How can you improve communication in your team? First and foremost, you need to set clear expectations. The clearer you are with expectations, the more on point the team will be. If you’re the team leader, the responsibility to set those expectations clearly and concisely falls on you. The tools you use to communicate also play a huge role in setting expectations.
Remember that a large percentage of communication is actually body language. So, a text/email/phone call isn’t always the best way to communicate your expectations. A video web conference or video chat can often be more impactful and concise and seeing a friendly face certainly helps lessen the stress of the day.
2. Leadership
Of course, a good team also needs a good leader to act as the glue that holds everything together. Many people think that being a good leader means maintaining strict control of your team, but if you look at history, that hasn’t exactly worked out for some. A dictatorial approach will more than likely leave your team feeling resentful rather than cooperative.
So, what is the best approach to leadership? According to AICPA.org, the four pillars of good leadership are:
Integrity: Integrity is being honest with yourself and others and upholding that honest behavior even when others aren’t looking. You can be honest face-to-face and dishonest when no one is looking; which means you lack integrity. Practice what you preach, and lead by example with a strong moral and ethical code.
Accountability: Accountability is something that everyone on the team needs, but especially the leader. You need to own up to successes and failures, and hold others accountable as well.
Learning: A good leader should always learn new skills and methods to better themselves.
Sharing: What’s learning if you’re not sharing it with the team? When you learn new skills, methods, or approaches to problems, be sure to share that knowledge to improve your team’s overall skillset.
3. Reduce Distractions
Distractions are the death of productivity, and working from home certainly comes with its fair share of distraction. Even at the office, distractions can derail productivity and erode your team’s focus. How can you avoid distractions? It’s simple; don’t host meetings where they’ll be distracted.
Encourage employees to participate in online meetings by turning their cameras on. Hosting a video call is the best way to hold everyone accountable. If you’re at the office, try to keep the work area(s) free of distracting things like TVs and restrict internet access.
4. Project Management Software
Team and project management software can help you get projects back on track and hold everyone on the team accountable for their part in the project. There are tons of programs out there, but even something as simple as Google’s GSuite (Google Workspace) can help. With GSuite, you get the tools to host meetings, collaborate on documents, and store/share files across multiple Google accounts.
This can help your team become more organized and better at passing along projects and fulfilling their part in them. Keeping everyone accountable is half the battle, but in order to hold themselves accountable, they need the right tools for the job.
5. Goals
A team with no goals is a team that doesn’t get anywhere. Setting professional goals not only helps hold everyone accountable, but it also gives both individual team members and the groups as a whole something to reach for. Maybe you’re setting attendance goals, or maybe you want everyone to complete a certain training module by the end of the month. Whatever the case may be, you need goals to keep your team motivated and productive.
6. Rewards
Rewarding the team for a job well done can help bring them together and improve their respect for you as a leader. It doesn’t matter how old you get, everyone likes to hear that they’ve done a good job. Of course, that doesn’t mean you should sugarcoat mistakes to make them sound better, but you certainly should reward when goals are met, the quality of work is above average, or when the team has worked really hard to meet a deadline/goal.
When you’re involved in API design, much of the hard work you’ve done to bring the API to life is invisible to the end user. Many of the APIs that ordinary consumers are happy with take mere seconds to fulfill their requests. However, getting to that point is neither as easy nor as quick for developers. There’s a lot of coding, mocking, maintenance work, and documentation to be done before the API is anywhere close to hitting the market. But one thing makes all the difference in helping developers clear all these steps in a timely and efficient manner: great API design.
As with many other software and hardware products, thoughtful design matters when it comes to APIs. It ensures smooth implementation and usage experiences, and it also sets a precedent for better work in the future. In contrast, flawed design can obstruct developers’ initial workflow, cause expensive delays, and leave something to be desired in terms of end user satisfaction. Sadly, many API developers commit the same design mistakes over and over again before they find out what they can do better. By then, they’ll have wasted time, resources, and momentum that’s hard for them to get back.
If you want to get the process right as soon as possible, avoid these six common design flaws. By doing so, you’ll make the most out of the development cycle and realize the full potential of your API.
Being Inconsistent About Design Tools and Design Environments
Consistency is one of the most important values in the API design process. But oftentimes, coding work can become very inconsistent because it isn’t executed according to a set standard. One of the best things you can do to avoid sloppy and inconsistent design work is to standardize your tools, environment, and workflow. Doing this will make it easier for you to replicate the same quality of work across different tasks.
It’s never too late to standardize your toolset and environment for the better. Try the Stoplight API design tools on Stoplight’s visual editor to achieve better consistency, as well as momentum, on your API design.
Not Following Common API Naming Conventions
You have a lot of freedom in terms of how you design your API. But in terms of approaches to take, especially for REST APIs, it’s good to stick to industry practices that are widely accepted. It ensures that you and your fellow API designers are speaking the same language when you’re deciding how to build the API. One example is the naming conventions for REST API URLs. The norm is to use plural concrete nouns, not abstract nouns or verbs. After all, URLs are supposed to direct to resources that are objects, not actions.
In short, avoid the design flaw of going against commonly accepted notions for API design. If you stick to the formula, coding work will be much less confusing on your part as well as those of fellow developers.
Being Redundant and Not Following Standard Practices When Designing Parameters
Another area of API design that sees quite a number of mistakes is the formatting of parameters. Too often, developers write code in a format that doesn’t serve a clear purpose. Other times, they may write parameters in one way for one line and then type it a completely different way in the next.
As a developer, you can avoid mistakes like these by being more careful about every line of code. The format you use should make sense, be consistent across fields, and not be a pain for your fellow developers to crack. If you trim unnecessary or redundant parameters in the body portion of each response and request, then your API design will read much more smoothly for it.
Mixing Up HTTP Methods
REST API design in particular anchors itself on the proper usage of HTTP request methods. The most well-known of these are GET, PUT, POST, PATCH, and DELETE. Whenever any of these methods are involved, they have to facilitate the kind of action that they’re commonly expected to.
To illustrate simply, GET should only be used for requests for retrieving data, while DELETE should only be used for removing the resource. HTTP request methods should never be mixed up, and should always be consistent in their usage throughout the API code. Rookie developers benefit best from reviewing the purpose of each HTTP request method. But even advanced-level developers should spend a little extra time making sure that each usage of request method aligns with its rightful purpose.
Mishandling of API Errors
No API is free from experiencing errors. In fact, the more complex the API product is, the more capable you have to be at handling errors. Thus, error messages are an important part of the API design process. Unfortunately, it’s rather common for developers to obfuscate the true nature of the error in their messages. When that happens, users are left in the dark about what went wrong in their request and why.
When writing your own error messages, it would help to detail what type of error occurred and what the user can do to fix it. To be safe, defer to HTTP protocols for different types of errors instead of going by an arbitrary error classification and error message system.
Not Keeping Track of Versions
The last on this list pertains to API versions. Though the API may have undergone a facelift at one point or another, some developers neglect to include this in their design. As a consequence, users may struggle to know which version of the API they’re using and which features are either compatible or no longer compatible.
The solution to this flaw is simple: always implement versioning on your APIs. Include version numbers on your URLs or use custom headers for each version as needed. Properly versioning your API’s resources will give your users clarity on how advanced or upgraded its features are. It will also save you and your fellow developers a lot of grief about segregating past resources and present ones.
Conclusion
In practice, an API with these design flaws may still actually work. But how well do you think it will work? How easy will it be to troubleshoot or to fix? How prepared will you and your team be to scale up the API when the time comes?
Practical, thoughtful, and consistent design will sustain an API long after its creation. Aim not only to complete the API, but to launch a product that’s representative of the best design work you can offer to your users.
Many of the world’s most important industries have made the shift toward digitization, and the modern insurance industry is no exception. The most promising insurance companies know that bolstering their current tech stack is the key not only to survival but also growth. But simply acquiring a new type of technology, such as a cloud-based insurance management system, doesn’t guarantee immediate success. Those who work in the insurance sector must also be aware of how that technology’s being used—and how to leverage it to stay competitive.
What are the most important trends to watch out for now that the insurance industry is quickly going digital? Here are five considerations that you should make, as well as a treatise on how these could affect your insurance company:
Heightened Popularity of Digitization for Insurance Businesses
The first trend to be aware of is that digitization is fast becoming the norm in the industry. In general, more insurance businesses than ever before have made the move to digitize their operations. They have good reasons for upgrading to digital insurance platforms, namely the following:
Cloud-based platforms can fulfill essential tasks like pricing, risk assessment, and analytics with twice the efficiency of a legacy system that’s reliant on manual processes.
It’s also possible to use these platforms for complex and time-consuming steps in the insurance processes, such as triaging claims according to urgency.
Upgrading to better insurance technology can also enhance an insurance business’s customer relationship management (CRM) capabilities.
Many of your peers in the industry are thinking about pooling more of their efforts and their resources into a digital transformation. It’s either that, or they have already done so. That means that the onus is on your company to adapt and become even more responsive to the clients enrolled in your insurance programs.
Expansion of Insurance Programs to New Geographical Territories
Aggressive international expansion is another trend you should watch out for. The most competitive global insurance companies have started branching out across borders and tapping new markets away from their home regions. Since their home markets may be flat, these companies have made use of digital technology to start expanding and building international awareness of their brands.
For sure, insurance companies that are willing to expand have many challenges ahead of them. They will need to put in the time to study their new markets, as well as the regulations that govern the industry there. But the payoff is significant: in the long run, they’ll earn the lucrative opportunity to sell their insurance products to a fresh customer base. Who’s to say that you won’t be in that position someday? Perhaps you can consider international expansion a future goal for your own company.
Even Simpler and Faster Insurance Processes
The speed and efficiency of the digital era have made one thing more apparent—that customers prefer things to be simple and straightforward. The same applies to enrolling in insurance programs and going through the motions of their insurance processes. Long, complicated, and difficult processes cause customer fatigue and decrease their overall satisfaction with their carrier. In contrast, streamlined knowledge and service delivery improve customer satisfaction and drive higher customer retention rates.
This means that overly complex “catch-all” insurance programs—once the cornerstone of legacy insurance systems—are on their way out. Simplified products and processes are in, and they will likely be for a long time. That’s why insurance businesses who have gone the digital route should use the upgrade in their tech stack to streamline their existing programs. Keep this in mind when you’ve deployed a new digital insurance platform of your own.
Unbundled Insurance Programs
Speaking of catch-all insurance programs, a greater number of insurance companies have stopped relying on them. Your peers may now be offering risk-based products that are smaller and more manageable for their customers’ life stages. These unbundled policies prove appealing to the emerging millennial market, many of whom are getting insurance for the first time. The “unbundled” approach allows them to slowly but surely get used to the processes and services of their carriers.
Unbundled products are also easy to implement and monitor for compliance using a digitized system. So if you’re wondering what new approaches to take using your new digital insurance technology, decoupling your policies is one of them.
Wider Availability of Personalized Insurance Products
The last trend that you should be aware of pertains to the delivery of personalized insurance products. Nowadays, the spotlight is on individual customers, and the custom factor has become a key business strategy in digital insurance.
There’s now a greater variety of personalized offerings in insurance carriers’ catalogs. Moreover, products are priced at ideal ranges for different customer life stages, and would-be customers receive targeted messaging through channels like email marketing.
Today’s digital insurance technology has helped realize a higher level of personalization, which companies should use to their advantage. You can use your platform to cater to the profiles of your individual clients, especially younger workforce constituents who are savvy with technology. By adding more personal touches to your current lineup of insurance products, you can make your company stand out and stay relevant in the industry.
Final Words: Your Place in the Future of the Insurance Industry
By now, it may be clear that an insurance digital transformation is underway for many. That kind of change may be good for your own core insurance system as well. Investing in a digital insurance platform may help you respond to your clients’ needs much better than before. That is what will cement your place as the insurance provider of choice amidst steep competition from your peers.
For both trends and long-lasting indicators of success in the insurance industry, the goal is to stay at least one step ahead. Here’s to staying on top of your new technology and making an impact in digital insurance!
The Distributed Denial of Service (DDoS) attacks has become one of the most dangerous cybersecurity threats for all businesses. The DDoS attack is no longer a threat exclusive for huge enterprises and services like Playstation Network or Amazon Web Service, but now medium-sized and even small companies are increasingly popular as DDoS targets.
The DDoS attacks are especially dangerous since once they are started, it’s very difficult to stop them, so effective prevention is much preferred. On the other hand, the DDoS attack can cause significant damage not only in financial losses but often long-term and even permanent damage to the business’s reputation.
For these reasons, knowing how to stop and prevent DDoS attacks is now very important for any businesses who have a website
What Is DDoS Attack?
Understanding DoS Attack
To understand DDoS attacks, we have to first discuss DoS, or Denial of Service, where DDoS can be thought of as an advanced, modified form of a DoS attack.
Denial of Service is a type of cyber attack in which the attacker aims to slow down a computer, system, or network or even rendering it unavailable to its intended users.
The DoS attack is performed by interrupting the system’s normal functionality, and the most basic method is to overwhelm a targeted system with requests above its processing limit, so the system can’t process normal traffic. This will result in denial-of-service to additional users.
The attack is called a DoS attack if it only utilizes a single computer to launch the attack. If it uses more than one computer, then it is a DDoS attack where the attack is ‘distributed’ between different devices, hence the name.
The DDoS Attack
A DDoS attack amplifies the effect of a DoS attack by using multiple compromised computers (which can be in the thousands) as the source of the attack traffic. These compromised computers are called ‘botnets’, and nowadays they can consist not only of laptops and PCs but also IoT devices and wearables (i.e. your Fitbits and Apple Watches).
A DDoS attack first requires the perpetrator to gain control of the online devices, typically by infecting them with malware and turning them into a zombie machine (the botnet). Once a botnet has been established, the hacker can then remote control the device, so when a URL or IP address is targeted, each botnet will respond by sending requests to the target, resulting in an overwhelming amount of requests happening at the same time.
A DDoS attack can be very difficult to mitigate since the attack is coming from real computers that are impossible to distinguish from legitimate users, and this is why it’s very dangerous.
Different Types of DDoS Attacks
There are different forms of DDoS attacks targeting different components of the network connection.
An easier way to explain this is to divide the DDoS attack types based on the OSI model, which describes the different components of an internet connection when we are accessing a website. There are 7 layers of the OSI model:
Layer 1 (Physical layer): the lowest layer, responsible for the actual physical connection between devices.
Layer 2 (Datalink layer): responsible for linking data between physical nodes, the main function is to define the format of data.
Layer 3 (Network layer): transmission of data between two different networks, responsible for deciding which physical path on the network the data will take.
Layer 4 (Transport layer): transmits data with TCP, UDP, and other transmission protocols. Distributes services from the network layer to the application layer.
Layer 5 (Session layer): responsible for establishing a connection and maintaining it. Controls the sessions and ports.
Layer 6 (Presentation layer): responsible for data encryption and ensuring the data is presented in a usable format
Layer 7 (Application layer): the highest layer involving human-computer interaction, the web application can access the network services
Layers 1 and 2 are mostly local, so DDoS attacks in layers 1 and 2 are virtually non-existent since the distribution of the attack would be very limited. Layers 5 and 6 mainly handle the validation of data coming from layers 3 and 4. So, there are three main categories of DDoS attacks: protocol attacks (targeting layer 3 and 4), volumetric attacks (targeting layer 3 and 4), and layer 7 (L7) attacks.
L7 (Application Layer) Attacks
Currently the most sophisticated and advanced form of DDoS attack. Layer 7 is where the web pages are actually generated on the server, and the attack exploits it by attempting to overwhelm the web server by requesting a flood of traffic (mainly HTTP traffic).
An example of layer 7 DDoS attacks is sending thousands of requests for a certain page per second until the server is overwhelmed. Another common practice (that is much harder to defend against) is calling an API over and over again.
Protocol Attacks
Data transmitted and received over a network is divided into packets, and layer 3’s main objective is to address these packets to the right destinations via protocols. Layer 4, on the other hand, would open the necessary connections as commanded by layer 3, ensure reliable data delivery, and indicate which service on the target device should use the sent data.
In layer 3, the most important protocol is IP (Internet Protocol), while layer 4 involves transport protocols including TCP and UDP.
Protocol attacks would utilize vulnerabilities in these layer 3 and layer 4 to render the network inaccessible by users. There are various ways attackers can attack these vulnerabilities in protocols.
SYN Flood attack, for example, exploits the vulnerabilities in the TCP handshake by sending a large number of TCP SYN packets using spoofed IP addresses. The network will then respond to each of these connection requests and waits for the next step in the TCP handshake (which never occurs), exhausting the network’s resources.
Another common protocol attack is the ICMP Ping of Death, where the attacker sends a ping request that is larger than the maximum size allowed by the protocol. So, when the network tries to reassemble the packet, the packet size exceeds the maximum size and crashes the network.
Volumetric Attacks
As the name suggests, in a volumetric attack the objective is to saturate the bandwidth of the target website/network. Large amounts of data are sent to a target to create massive traffic, overwhelming the network.
Ping flood DDOS attacks, for example, is when the attacker sends thousands or even millions of pings to the server using botnets. Smurf DDoS is another type of volumetric attack where the attacker sends out ping requests to thousands of websites while spoofing the IP address in the request to the responses go to the target network instead of the attacker. Modern devices are typically not vulnerable to this smurf ICMP-based attack.
Best Practices for Preventing DDoS Attacks
As we can see, DDoS attacks are possible due to the vulnerabilities in our network whether in the network, protocol, or application layer.
So, preventing DDoS attacks is about minimizing these vulnerabilities by implementing the following best practices:
Monitor your traffic regularly and aim for early detection
Identifying the early warning signs is very important in preventing DDoS attacks. There are various tools we can use (a lot of them free) to monitor traffic so we can detect traffic spikes, which is important in detecting volumetric attacks.
A dramatic increase in traffic is a major sign of a volumetric DDoS attack, so make sure to regularly check your traffic logs and/or have alerts set up when the number of requests or visitors has exceeded a specified threshold depending on your bandwidth.
You should also consider:
The time of the traffic spike. It is, for example, unrealistic to see a spike at 3 AM.
The location of the traffic sources. For example, if you are not serving the Chinese market, having a sudden surge of traffic coming from China is suspicious.
The time of the year. Depending on your business, there might be legitimate spikes, for example, during the holiday seasons.
However, as we’ve discussed, the volumetric attack isn’t the only type of DDoS attack that might be a threat to you. In a layer 7 attack, for example, the traffic can be as low as 1 request per second but is targeting a vulnerable endpoint in your web application. An AI-powered, behavioral-based bot protection solution like DataDome, is necessary for monitoring your traffic for potential layer 7 DDoS attacks.
Increase your network bandwidth
Since DDoS attacks, especially volumetric attacks, operate at the basis of exhausting your resources, provisioning extra bandwidth can be effective to handle the unexpected traffic spikes. This won’t necessarily stop the DDoS attack altogether but may buy you some very valuable time to set up and execute your mitigation plan.
This solution might be expensive since this spare bandwidth might go unused when there’s no incoming attack, but there are hosting services offering burstable billing/burstable bandwidth plans that might provide you with some versatility. They might also offer enhanced protection against DDoS attacks with these plans, so make sure to check with your hosting provider whether they offer such options.
Redundancy in network infrastructure
Maintaining redundancy is a very important aspect of preventing damages caused by DDoS attacks. DDoS attacks are becoming much larger and more sophisticated than ever, but the objective remains the same: disrupting your service.
The idea behind redundancy is that whenever a system is disrupted due to DDoS attacks, we can simply fall back on redundant systems so we can continue delivering service without interruption. Redundancy also allows us to cut off and reroute traffic when needed.
If possible, don’t rely on a single hosting/ISP service, and look for ISP redundancy. There are hosting services that offer the ability to switch between different providers in the event of a DDoS attack, allowing us to reroute traffic to prevent downtime.
Also, don’t rely solely on your ISP in defending your site against DDoS. In the case of severe attacks that might put all of the ISP’s customers at risk, the ISP will decide on blackholing your traffic and your site will be down indefinitely. Having a dedicated DDoS mitigation solution, as discussed above, remains the best solution.
Prepare your organizational response
It’s very important to prepare your operational readiness for a DDoS attack and ensure you can respond ASAP in the event of a DDoS attack. Educate your team regularly with your DDoS response plan, and train them with simulated attacks to validate your organization’s overall DDoS defense.
When a DDoS attack already happens, you won’t have time to plan your response, so having a clear mitigation plan ahead is necessary. You must prepare your team with policies and procedures on:
Communications: your staff needs to know exactly what to do and whom to call in the event of a DDoS attack while aiming to disrupt daily operations as little as possible. It’s best to plan a way to relay information in the form of internal short message blasts.
Identification of key personnel: it’s important to prevent panic in the event of the attack, which can delay the required mitigation response. It’s important to identify key personnel that should be notified of the attack as soon as possible. Educate your team so everyone understands their role in the DDoS mitigation process.
Information-related policies: a simple approach like keeping all phone numbers and names of key personnel in a single place can be extremely important in managing valuable time. Set up policies on how personnel should share and access the required information in the event of a DDoS attack.
Maintain relationships with your key vendors
Successful DDoS mitigation would require the help of your vendors: bot management solution provider, hosting provider, ISP, and so on. Don’t wait until a DDoS attack has happened to start a relationship with their customer service reps. You can build relationships as a preventive measure and incorporate them into your DDoS mitigation plan. This might seem simple, but can be very effective in ensuring a calm, rehearsed response during the event of an attack.
End Words
While there’s no one-size-fits-all answer to preventing a DDoS attack, a good DDoS mitigation service like DataDome that can protect your site from layer 7 attacks remains the most reliable solution.
However, preparing your network infrastructure and the human element of your organization is also very important: when a DDoS attack is in place, you won’t have time to plan a response and think about what you should do. Instead, a calm, rehearsed approach is always preferred.
Recruitment is one of the most essential parts of running a business. It’s even more crucial in real estate brokerages, since talented real estate agents contribute a huge chunk of income.
The problem is that real estate agent recruitment isn’t a simple process. That’s because it can be affected by various internal and external factors, such as the size of your brokerage and the condition of the economy. No matter how polished your programs are, there may be times when your recruitment may not be as effective.
Here are just some of the things that can affect the results of your brokerage’s real estate agent recruiting, along with some ways you can adjust.
Your Data and Tools
To be able to hire the best of the best real estate professionals, you have to account for a variety of data. These include the latest market trends, where the most qualified agents are, and the most popular application method, among others. Being informed about these matters can help you make better decisions.
That’s why it’s important to use software and a variety of technological tools to gather data and accelerate your recruiting. This way, not only do you have access to data but also the capability to process them for easier analysis. You can even predict trends with the help of data, which will then allow you to develop preemptive tactics.
The fact of the matter is that recruiting costs a lot of money. What’s more, the cost of recruitment doesn’t stop at the point when you’ve hired the candidate but rather continues well into the employee’s training period. The more budget you have, the faster you are able to recruit and vice versa.
For smaller brokerages who are working with a smaller recruiting budget, it’s a good idea to first calculate your ROI in two scenarios. The first is doing the recruiting on your own, and the other is hiring a recruiter. There are times when it’s more effective to outsource recruitment, since this can help ease the decision-making process and improve the quality of hires.
Your Recruitment Policy or Program
Sometimes, what makes the recruitment process complicated or ineffective is the policy itself. There may be redundant steps or too-stringent requirements that discourage applicants or aren’t relevant. Make it a habit to evaluate your recruitment policy to make sure that it’s as efficient as possible.
Some of the things that you should consider including are:
guidelines against discrimination and biases
merit-based selection
clear approval flow
manpower alignment
clear terms and conditions of employment.
The Compensation Package
The real estate industry is highly competitive, which is why you have to make every effort to stand out to potential candidates. One of the ways you can do this is by offering a stellar salary and benefits package. However, this might not be as easy to do if you don’t have as big a budget as your competitors.
If this is indeed your scenario, you might want to add non-monetary benefits to sweeten the pot. These include work-from-home arrangements or flexible hours. You can also give the best performers the chance to become stakeholders in the future.
The Brokerage’s Reputation
There are a lot of reasons why a candidate doesn’t apply or turn down an offer. Maybe they feel as if the compensation is not equal to the value they can give to the company. Maybe they prefer to work somewhere closer to home. Maybe the recruitment process was a little slow for them.
Another big reason that potential hires don’t push through with their application? Your company’s reputation. People simply don’t want to be associated with a business whose values don’t align with theirs. A mishandled crisis can also affect an applicant’s perception of a company, as do the negative reputation of the current employees.
Make sure to keep your brokerage’s reputation in a positive light. If you have to work with public relations companies to revamp your image, do so. You should also enjoin your current employees to always espouse your company’s values.
The Competition
Sometimes, your competition is a bigger brokerage with a bigger budget. Sometimes, it’s a company with a much better reputation and a wider network. Whoever your competition may be, if they have better recruitment and retention programs in place, then you’ll likely lose superstar candidates to them.
The key to overcoming this hurdle in real estate recruiting is to study these companies that seem to be doing better than you. Pay attention to their tactics and what they seem to be doing right. Then, evaluate your own recruiting programs and make the necessary changes.
As you can see, there are several factors that can make or break your real estate recruiting. Some of them are easier to deal with than others. Nevertheless, it’s worth the effort to straighten out everything. The reward—high-quality hires who stay for years—will be more than worth the time, money, and effort you invest.