Category: Startups

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Should You Hire a Freelance Writer for Your Business?

on August 30, 2019

Content marketing is a must-have strategy for any business in 2019 for big corporations and personal brands alike. Your positioning in the niche and your reputation depend on it greatly. There is just one pesky downside – maintaining a blog takes a lot of time. Now, delegating some of the most time-consuming tasks to the professionals sounds like a good idea, yet will it work for your business?

Another issue is value for money. Services of a good writer can be costly, and if you are a small company or an individual webpreneur, your budget might be limited. Of course, you can always use a paper help discount code and order content from a service that matches you with content writers on a budget. Yet that’s a one-off solution for emergencies. What about long-time strategies, then?

To decide whether hiring an external freelance writer for your business, you must consider the following:

Personality and consistency

You want all your content and all messages to your audience from your brand to be consistently written in your brand’s tone of voice. That’s why hiring a freelance writer is tricky, since inconsistency in style will be apparent at first glance.

If you are a big and established brand with a style handbook, this issue can be navigated, since you have guidelines, recommendations, and a comprehensive portfolio of text that your ghostwriter can study and take as an example. Plus, there is a chance that your style is already known to them.

Still, even the most skilled and experienced writer does not possess the personality of your CEO or whoever they are tasked to mimic. So for content intended for the upper segments of the sales funnel, when you want your audience simply to see and read you, hiring freelancers makes sense. However, for the authoritative content with which you plan to build your reputation as the opinion leader in the niche, it’s better to use your own resources. Same goes for the strategic content that will make your visitors into leads and, subsequently, customers. 

Hire an in-house writer or editor if you think that your writing skills need some polishing, but write the content yourself. Who else but you has the expertise and authentic experience your audience came here for?

Consider the right balance

Working with freelance writers can be a good investment for your company when you begin positioning yourself. After all, they are professionals and their strong skills and abilities are something to learn from. Working with a writer can even help you to develop your brand’s tone of voice and your own writing style, which is a great investment in your business and the quality of the future content.

However, content writers usually lack technical and background expertise, even if they work in the same niche or with similar companies as yours. It isn’t really fair to expect it from them. Still, you can have the best of two worlds. You can jot down your ideas in a first quick-and-dirty draft and task your freelance writer with polishing it. This way you will present your audience with valuable insights in a sleek readable form.

Platforms

Another thing to consider is the intended platform. If the blog is hosted on your website, it gives you more flexibility with style and format. It’s a good place for both in-depth contents that requires an understanding of your brand and for entertaining stuff that hooks the passers-by and attracts a wider audience.

However, if you intend to win the social media game, you must play by their rules. To be the best on Facebook or Twitter you must hire a skilled SMM manager rather than a talented copywriter. If you seriously relying on social media for your success, you need someone who knows the subtleties of these channels, their audiences and ways to engage them.

All in all, it’s a decision that you make based on your company’s needs, available budget, and costs and benefits ratio. Either in-house or freelance – a writer is certainly not a must-have even in a content marketing game.

DevelopmentInsightsStartups

5 Business Essentials to Open a New Business

on August 5, 2019

Nowadays, a lot of people are inclining towards starting their own business in order to get rid of the dull and tiring job. Now, people want to enjoy while working and that’s why they want to open their own business which can give them the flexibility of doing work anytime and from anywhere. Having a personal business allows the person to enjoy full benefits of it and also a person can follow his own path of dream and can fulfill his individual targets easily without and intervention. Starting your own business also provides the opportunity to do work while having fun. There are various courses available online which can guide the person with various skills and knowledge of how to start a new business. So if you want to start a new business and wants help in this regard then you can click here and join Coursera free courses.

It’s true that having own business is like an icing on the cake but there are also various difficulties which the business owner have to face. Starting a personal business demands high courage, determination, and high-level competitive skills and also the businessman must also look forward to various activities on regular intervals in order to fully run the business smoothly. Having a personal business is like an adventure which will endure both good and bad times, but the businessman has to stay strong in both the times so as to stay longer and stronger in the market.

There are various tips or an essential which needs to be taken into consideration while starting a personal business. Below is the list of various essentials:

Commitment to one Idea

Entrepreneurs who become successful follow the path of doing one thing at a time. A person must not try to achieve multiple targets or run multiple businesses at the same time rather he must look forward to achieving only one target or dream and should focus on enhancing the level of that business through various ideas. Focusing on one thing at a time enables the person to save more time and money.

Gaining knowledge of the Industry 

A person must gain full knowledge of the industry in which he wants to start his own business. In order to gain knowledge, a person must work in that industry for quite some time and also try to go deep in the field so as to know the pros and cons of that field. Also, a person must look forward to the strategies and plans of the competitors and should prepare the strategies better than the competitor’s only then he will succeed in maximizing the growth of his business.

Build a professional team

No businessman can run the business alone, he must take the help of someone in order to carry out the activities smoothly. Also, taking the help and suggestions of other persons allows the businessman to make better decisions which help the businessman to manage the activities of the business smoothly. A businessman put together at least three teams (advisers, board of directors, and own staff) so as to achieve the desired goals. Also, there may be things that you simply don’t have the facilities for, or the skillset within your company to be able to execute. For example, you may be looking to make supplements/vitamins and find that you need to outsource your blister packaging to a company like SS Nutra in order to create a high-quality final product that you will be happy to send out to customers.

Utilize new tools & technology

A businessman must look forward to finding new ways of doing things so as to achieve the goals of the company. Also, a person must utilize new tools and advanced technology and also follow a multi-dimensional approach to growing bigger and faster. A business must use various social media platforms in order to grow the business on an e-commerce platform and also to enhance the number of customers along with the brand name and goodwill. Another important point is to be able to keep all documentation in order. It’s difficult to automate everything at once, but consider using different online tools and forms for various types of business processes (e.g. when working with freelance consultants, you can use online consulting agreement to prevent all ambiguities or use online invoicing tool to make payments easy, or online magazines that can help you to achieve new heights of success).

Avoid short term earnings

A businessman should always focus on achieving the long term goals and earnings because short term earnings help the business owner to earn only money but the long term earnings help the company to grow bigger. Long term earnings ensure that business is doing great in the competitive market and is able to generate its loyalty in the eyes of customers.

So, above all are the basic essentials of starting a new or personal business. So a businessman must take all these tips into consideration in order to avoid the chances of failing. Coursera free courses are the best option available to the person who wants to start a new business and wants to attain deep and high-level knowledge of any field.

DevelopmentInsightsStartups

Starting an Online Retail Business (The Road to Success)

on May 22, 2019

The competition in the retail business of today is more than fiery and the biggest rivalries can be found online. Even websites that had been trading for years are running into difficulties and they are forced to shut down so a newbie on the scene will have to have their work cut out for them. Any enthusiastic entrepreneur needs to acknowledge the main features his online shopping platform must have in order to succeed in the online retail business. The road to success is by no means easy but if you stick to the following guidelines you stand a huge chance of coming out on top in a relatively short period.

The importance of a good product description

Posting and advertising thousands if items for sale can tedious at times, so people are tempted to cut corners by simplifying the description and the name of the product. For instance, if you are selling an office swivel chair with an adjustable backrest, you could just write “office chair” in the description box. Such a move will significantly decrease the chances of anyone finding the chair either by browsing the office “furniture category” or typing in the type of chair he or she needs in the search box.

You are probably aware of the importance of SEO on Google by now but you ought to know that search optimization is important on online retail websites as well. Let your hand go and imagine you are writing a novel because you are not setting down mere words, but keywords that will help people find your merchandise. Have a talk with the webmaster in order to improve the search box as much as possible.

A picture is worth a thousand words

You can have the longest and the most exhaustive product description possible but it’s not accompanied with great pictures, then you’re products are less likely to sell fast. Human are visual learners and often it is enough for us to the shape of an item like a teapot or a car and we will instantly know what the object in the image is. By posting clear images that are large enough and not blurred, you are ensuring that your marketing message is put across fast. That is why hiring a professional photographer will help a lot not just when it comes to image quality but you will benefit from the uniformity of all images on your website, thus establishing an unmistakable visual identity.


Image source

The call-to-action button in the dead center

An online shopping platform needs to have a well-chosen and a well-positioned call-to-action button or buttons. In most cases, you are going to place the search bar in the center of the page because that is going to be the feature that visitors are immediately going to go for. In addition, you can have an outline of the most popular categories on either side of the homepage so your website can be browsed by desired categories as well.

Proper storage space

A major advantage of online trading is the fact that you don’t need to have a physical location of the store. Of course, you should list all the contact details on the website, including the exact address, phone number, and an e-mail even if you don’t sell offline. This is done for reasons of credibility to assure potential clients that you are not running a scam but that you merely wish to avoid tete-a-tete contact with your clientele (and the tax inspectors).

The fact that you don’t have an actual store doesn’t imply that you are selling mist but items that, by all means, needs to be stored somewhere. Unless you are willing to pay high rental fees, running your own warehouse will require a lot of work that you have to be prepared for. Transporting fragile boxes and crates would be impossible without the right materials handling equipment that you have to own from day one. Even if your beginnings are humble and you are running the online retail operation from your garage or basement, you are still going to have to take great care about logistics.

Simplifying the ordering process

Once a customer settles on a particular item he or she likes and they click “order” or “buy,” you need to ensure that it is all smooth sailing from there.  The button should be large enough to notice immediately and the number of pages that subsequently open should be decreased to a bare minimum. Firstly take the address of shipping and contact info and then allow the client to fill out the necessary information regarding the credit card payment. Any additional info should not be mandatory but optional, such as polls, quizzes or personal preferences. People visiting your online shopping platform need to leave the website happy they have made the purchase in the shortest time possible.

“You might like as well…”

Not burdening your clients with additional shopping options doesn’t mean that they shouldn’t exist. Just take a look at how people passionately collect coupons they receive at supermarkets and you will realize that there are many fervent shoppers out there. For those people who want more from an online shopping experience include links to other product and product categories they might like. You, something like that pop-up: “people who bought this product also liked …” The content on the website should be interlinked and each product should have links leading to similar items. By including these features on the website, customers will get the impression that you care about their preferences and shopping habits.

The final piece of advice we can give you is to update your online presence. If you are passionate about starting your online retail business then you will have no trouble logging in every day to add new items or improve the description of the existing ones. Also, try to be in vogue by starting seasonal sales or offering holiday decorations. In other words, the person opening pages on our shopping platform needs to recognize the dedication and hard work you have put in the success of your enterprise.

DevelopmentInsightsStartups

Business Strategies that Give Your Restaurant an Edge over Others

on May 15, 2019

Every restaurant owner wants to earn profits by providing the best service to their customers. From elegant decor to the chef-curated menu, they want to cater to every customer requirement. Today, the food industry is flourishing at a fast pace. People love to visit themed restaurants for fine dining with their friends and family. They expect complete value for money. Hence, it is important to incorporate a few strategies that can earn profit and consumer goodwill.

Are you planning to open-up a multi-cuisine restaurant? Do you want your customers to revisit your restaurant? Do you want maximum recall value for your brand? If yes, then you can consider the following business strategies:

1. Update your customers on the new menu

For a restaurant, it’s the menu that is the core product. So, whenever you have a new line- up of the best cuisine delicacies, it is essential to inform your loyal customers. If there’s a menu update, occasional discounts or a food festival over a weekend, ensure that you inform your customers through SMS marketing or email marketing. Customers use their Smartphone to check messages as well as emails. Hence, they can check the message and email and visit your restaurant accordingly. It will enhance your brand awareness and also increase the recall value.

2. Implement a food labeling software

People today are making better lifestyle choices. And many people who love food are also health-conscious. They want to know the food ingredients and the nutrient quotient of each platter. It helps them to keep a count on their calories and carbohydrate intake. It is here that you can opt-in for food labeling software, which lets the customers know the ingredient and the nutrient content in a platter. It helps customers to order for their best dishes and maintain a food balance. Another thing to consider is to use a restaurant bookkeeping expert to maintain your accounting system to ensure accurate financial reporting and maximum profitability. 

3. Work on the ambiance

Your restaurant ambiance needs to be thoughtful. Today, customers are not just attracted to the menu, but also the ambiance and the theme. You can have a distinct theme in your eatery or restaurant. For instance, if you are keen to position yourself as a Tibetan restaurant, then you need to implement the required aesthetics that will create the correct backdrop. Your ambiance will complement the food platter as well and result in an immersive experience. Check out some rooftop bars that have amazing ambiance here.

4. Include a suggestion box

Every business wants to generate happy customers. And when you listen to your customer, it makes them happy. Every customer has suggestions they want to share. If you listen to these suggestions, it might carry valuable perspectives that will help you to enhance your business. Hence, you can keep a suggestion box in your restaurant. Alternatively, you can also request your clients to email your suggestions.

Going forward you can arrange for freebies or promo codes for customers who share the best suggestions that you decide to implement. It will help you bond with your customers better, increase sales and customer goodwill. These are some of the essential business strategies that will help you flourish your restaurant business manifold. You can also add another strategy that you deem fit.

DevelopmentInsightsStartups

Have an Idea? Things You Can Do to Start an Online Business

on March 26, 2019

Going global has taken a whole new meaning in the commercial world. It is no more a question of physical presence. All that matters is how active your business is in the digital world.

Online businesses do not have to face traditional hurdles. There are no expensive overheads, and you can protect yourself from slow scalability rates. This is why the virtual market continues to grow. An eMarketer forecast predicts that retail e-commerce sales will reach up to $4.058 trillion in 2020.

Source

Despite the increasing numbers, it is a fact that not every online business will morph into a huge success with instant exponential growth. According to many sources, over 90% of all Internet business startups fail in the first 120 days.

The question is, how does the rest 10% survive through this period? What leads them to success?

Every individual or a group entering into the realms of digital world proceed with an idea. It is the realization of an opportunity, exploration of resources and the marketing strategies that allow them to grow.

Amidst the dense crowd of digital entities, ending up as a failure is always an option. However, you can enhance the possibilities of success if you know how to commence and upgrade your venture.

Here are some things you can do to start an online business

Find the customer needs

It is possible that the product you want to launch already exists in the market. You do not have a chance to establish your name unless you offer a unique incentive to the public. The trick is to find the loopholes in existing products and then fulfill the customer needs accordingly.

You can visit online forums and analyze the problems that people face with current products of similar nature. Or, you can conduct keyword research to find the words that most people are searching for but do not get sufficient results. Next, you can visit the websites of potential customers. There you can take notes of what they are doing to fulfill the market needs and how you can do better than them.

Multiple marketing approaches

You must sort out your web assets with sophistication. Everything ranging from your website to your social media profiles and hosting accounts must be in order.

Remember, the key is to stand out among hundreds of other businesses. And for that, you do not have to publicize using all media channels. Use only those that hold the potential to maximize the benefits. For instance, you can link Facebook posts with the site blog where you educate, inform, and entertain people.

All relevant web assets should optimize the brand. The content shared on each forum must have relevant keywords. They should fall into an integrated market plan. Along with this, each media avenue should have updated and latest information about your company.

Keep customer records safe

Every business has a legal obligation to protect customer information. However, at times the owners fail to keep their customer records safe. This results in security breaches and data theft that brings bad reputation.

There are different data software and applications that you can use to keep the information safe. You should also store information on other devices and create secure backups. When you are working as an online entity, it is inevitable that customers will enter their details in your database. This asks for top-grade security.

You should update your system regularly and implement certain controls.  The access to all such info should be restricted to specific employees.

Establish a positive reputation

Running an online business is all about reputation. One mistake can tarnish your brand image causing an overall decline. The key is to monitor online reviews. You can launch a Google Alerts notification for your brand name. This will allow you to inspect every mention of your company on online portals.

You must design a set of social media guidelines. Every person who talks about your brand online should follow them. Also, start to give away free expert content. This can contain videos or articles that people will find useful. You can include a sharing option below the content so that the audience can help others with this valuable information.

Stay online 24/7

Without a stable internet connection, you can lose out the orders and miss customer queries. When the visitors face silence for a long duration, they eventually turn to other companies of similar nature.

Source

The auto industry is a great example of increasing global competition. There are portals like we buy cars that are operative day and night. They provide services like free car valuation to the visitors of every region. This helps to enhance the confidence levels of the customers.

Another element of staying online means that you should try to be active in relevant industry forums. Be present on the social networking websites where your target market usually discusses their queries and reviews.

Be persistent

The chance of any business to become successful overnight is very low. There will be moments when you lack motivation. And constant failure might kill your passion.

Even though it is not easy but if you change your game, you can get hold of a fair market share. So stay persistent and focus on your goals. Modifying strategies is a part of the game, and you should be ready to do that when circumstances ask for them.

Running an online business comes with its attached risks. It is not easy to establish your name in the market and secure a reputation. Growth in this realm asks for struggle, sacrifice, and constant upgrading. Basics like marketing, customer relations, and unique propositions are the tools that serve the purpose.

Play the right cards in each area and watch your business grow leaps and bounds!

Startups

3 Things Needed by Startups to Be Successful

on February 21, 2019

There are so many things that can be said about why startups fail and the truth is that most new businesses end up closing their doors much sooner than what owners want. It is really important to be properly prepared, which is easier said than done. While there are various things that can be highlighted, here are some things that modern startups do need to take into account if they do want to be successful.

Proper Market Knowledge

Numerous entrepreneurs end up enamored with the ideas they have. This often leads to problems because they are just way too focused on what they think works. In order to solve this, the solution is to just learn all that you can about the market.

Keep in mind that it is rare to see entrepreneurs that switch industries and end up being as successful as in the original one. The founders that do have a deep domain expertise tend to be much more aware of market opportunities, customer needs and how the competition can impact everything.

Using Modern Technology

Even if market knowledge is high, still using the same tools that were used years ago can lead to problems as the competition adapts and does invest in technology. Startup owners need to know what technology can be used in order to improve the entire business, which involves a lot of research.

As an example, it is quite common to see businesses training new employees with a use of a screen recorder for Windows 7. The common choice is using software like Movavi Screen Recorder with the idea that it is easier to train someone with video content that involves the influence of the owner.

As Much Data As Possible

In order to sign partnerships, earn funding and even making smart business decisions, a lot of data is needed. You need to be sure that you gather all the data that you can. This includes data about the industry or the market that you operate in and about what is happening in the startup. The more data is gained, the higher the possibility the business will be successful.

InsightsStartups

How Well-designed Triggered Emails Help Your App Startup Stand Out of The Crowd

on February 5, 2019

#triggerwarning: If you aren’t using triggered e-mails, you’re leaving money on the table! Triggered and transactional emails are often overlooked by new companies because people tend to consider them as less important than making a good product or having a nice website and neat landing pages. However, these emails are the outer spin electrons of your marketing molecule — those emails are the everyday connection between your product and your audience. You may have to pay more attention to them, treat them gently. Good copy won’t be enough; you need a stunning design for these emails too because it’s the medium that new leads, users, or customers see first.

Credit: Shutterstock

What are triggered (and transactional) emails?

Triggered emails are a subset of a larger group of marketing emails — those which are sent based on some kind of action. It implies some level of automation and preparation. These are NOT like emails that you write to your partners or clients on the fly. The trigger could be anything. The most used and common triggers are connected to payment services and purchases. We call this little group of triggered emails _transactional emails_. These are the messages you get after you order something on Amazon: a confirmation, a receipt, shipping updates, etc. There are many different things that could trigger an email. My favorites are the Welcome emails of freemium or free-trial offering startups. This is the moment when your website visitor became interested in your product and ready to try it. The welcome email is the first “real” and “personal” communication between a company and the new customer.

The open rates of triggered emails are so high because…

They are contextually and temporally relevant to the recipients. It’s about something they did and should be close enough in time that they remember it well. If the triggered email’s subject line is well-aligned with the context (triggering event), the probability of opening the email goes sky-high. Why? It’s purely a psychological matter — we are reinforcing our own decisions about things that we’ve already expressed interest in. The timing also a helping factor here: the email comes immediately or shortly after the event that triggered it — it helps the feeling that it is connected and important. So people tend to open these emails ~70% more often than any other kind. So what prevents you from using them? Hopefully, you’re already doing some kind of automation and sending triggered emails. Now I’ll help you to get the most out of them.

Timing and context matters when sending triggered emails

It’s true. Let’s examine closely my favorite triggered email scenario, the Welcome emails. You sign up to try a shiny new tool that will help you conquer the world by reducing your time doing some horrible busywork, let’s say ……….. (pick your least favorite task, I don’t want to insult anyone). The minute you enter the app you get a welcome email (it’s often coming from the CEO of the company). How does this email look? Boring. Why? Because most of the marketers think that a plain text email will look personal. Also, there is a legend that the plain text message will land in the Primary tab (which only applies to Gmail) or easily avoid the spam folder in other email clients. Does it really serve to get into the Personal inbox — the holy Primary tab — with your Welcome message? Do you want it to be read immediately? While you are thinking about the best way and time to send out the welcome email or any other triggered message, please remember this piece of advice: immediate messages could be nice, but please do not distract people from your own context with the connected triggered email. The worst case scenario coming from an old e-commerce tale, a webshop marketer had the idea to up-sell things in a triggered email followed by the initial webshop order offering a 20% coupon code. Timing was the only problem. They sent this email before the checkout had closed. The visitors of the webshop who had seen the incoming email and had opened it before the end of checkout easily applied the 20% code and bought their very first item for 20% percent less price… That was not good for the revenue of course. Timing is important but sadly, good timing alone is not enough.

The design is the delicacy you’ve been searching for

Delivery to the Personal inbox may not be the best for marketing and product related emails. People tend to delete messages that are sent to their Personal sanctuary, but then turn out to be marketing material. In the previous example, the Welcome message is surely marketing material, but everyone will see it. Then why does everyone try to deceive their leads and fresh customers with plain text designs? Your message might be better placed in the Updates or Promotions tab (in Gmail) or to the “Other” folder, however, it has to be exceptional to stand out amongst the others. You need a hilarious copy and/or stunning design. The branded design is a must-have, but a nice design or image that drives interest is clearly the first step. If the visuals are on brand, it leverages optical continuity, while any additional creative and eye-catching thing would do the job to pin down the reader of the email and entice them to read further. A well-designed layout, a flashy image, a funny GIF — all of these could serve your goals.

Inspiring ideas of well-designed triggered emails

Let’s start with Asana and a traditional Welcome email, my favorite type. They decided to have a simple layout, with a simple picture and a really compelling button (CTA). While they help in the onboarding, they redirect the readers to their mobile apps, with the same sort of app download Block that a wide variety of companies could use at the bottom of their messages. While I promised not to show any triggering event that is connected to payment or purchase, don’t think that you’ll get away without seeing some e-commerce examples. There are numerous opportunities to send triggered emails in the e-commerce world. Check out this example from Debenhams. They send this remarketing email when looking at one of their products without buying. Why? To help you remember them when you make the final choice. As you can see, this email is not the average, nearly plain-text, triggered an email. They sent a comprehensive email with a complex layout structure and different content blocks for different little goals. You may think, that the hardest part in an email like this is to set-up the automation, but in fact, the most time-consuming part was the email design itself.

Wrap-up

Fortunately, there are tools like Chamaileon.io that you can use for designing emails and templates, quickly and easily. With a drag-n-drop editor and ability to tweak complex elements, an email design like the above can be done in hours. To identify the right events you can use as triggers, I suggest talking with your colleagues and holding a brainstorming meeting.

SaaSStartups

How Do I Know I am Hiring the Best iOS Developers?

on November 7, 2018

The market for smartphones is increasing constantly and usage of mobile applications has increased a lot. Apple has been known for their innovative features and every year they introduce some innovation that amazes the world. As a business owner, you have two options for developing a mobile app. The first one is developing a mobile application with your in-house team and the second option is to hire an app developer from an eminent mobile app development company. The in-house developer is not affordable for small to medium size companies, as once application is built, there are no further tasks for mobile app development. That will lead you to the second option which is hiring a mobile app development company. So as a business person, you might have decided to build an iOS application for your business but you don’t have an idea how to hire an iOS developer that provides you with the best iOS application for your business without ruining your project, money, and time. Before choosing any app development company, you need to ensure a few things that give you a better idea about the company and their development team’s skills. Here we are trying to provide you with a few key factors you should consider before hiring an app development company.  

Past Projects

This is the key aspect that needs to look. You can request the iPhone developer to display some of their past work for your acknowledgment. Please ensure that all those links are live and available to download. It will be an advantage if a developer has developed something similar to your application.

Past clients’ details

This is another key factor to identify best iOS developer for your job. You can talk with their past clients and understand what are the pros and cons of app development company. Moreover, if you get a chance to speak with the client of the same industry then it will boost your confidence while hiring iOS app developers. You can ask their past clients about how company handle timeline, manage the project and resources, communication skills and many more. Through all these questions, you can set your mindset and able to deal with work was chosen development company.

Proficiency

This is an important factor as every application has unique features. Before hiring, you should ensure that they have the expertise for the features that you are looking for your application and able to give details what is the procedure they will follow to complete the required functionality in your application.

Experience

Another important factor that you need to check before hiring app developers. Experienced developers can provide you with the best quality code and error-free application for your business. The bug-free application will help you increase your user experience.

App Support

This is another most important factor that should not be ignored. Every application requires some support after completion of the development and that should be properly managed by mobile app Development Company as it will allow you to improve your application once it launches and live on the app store to download.

Other development services

Application development is not enough for any client and every client expect more than that like quality assurance, business analysis, launch application, post-development support etc. So based on their different services, you can choose the best development company for your application.

Good Communication

Communication is another important factor while choosing an iOS developer. The developer should be a good communicator and able to communicate easily as communication gap will surely affect your project. You should ensure that iOS developer asks all the requirement related questions at the initial stage of the project so your project can work smoothly. The developer should also be able to suggest good ideas for your business so you can generate better revenue and having a few USP features in your business application.

Updated With the latest trend

The iOS developer should be updated with the latest trends in iOS. iOS developer should able to code in Swift language rather than Objective-C. The main reason for Swift development is that you get an idea about the developer and their approach towards new technology. Swift programming language is quite clean and time-effective compare to Objective-C. Another advantage of Swift is it’s cost-effective as well as more productive.

Monetize App

Most of the business applications are developed to engage with consumers as well as generate revenue for the business. You should also need to understand their strategy for generating revenue from your application. There are many monetize technique like in-app purchase, pay per download or display ads. App development company should able to give you the best advice to generate revenue from available option.

Summary:

Based on the above details you can identify the good iOS developer with the following qualities:

  • Have the quality of works done
  • Keen to learn new technologies and a good approach to develop new skills.
  • Understand your business and help to find the best way to make your application popular into the market.
  • Work with you as your technology partner, not as just developer.
Startups

Do you own a business? Importance of Funding

on October 29, 2018

Many dreams to start a business but don’t have an adequate amount of funds, so the dream remains as a dream. Business is nothing but a platform for the exchange of products or service with respect to money or any other service but starting a business is a huge decision because we invest lots and lots of money in it.

The main motive of a business is to delight the customers and try to acquire more customers along with a proper plan and strategic management. According to Michelle Dipp, a life sciences investor and venture capitalist, “There must be an appropriate vision or goal for starting the business. If you plan to pitch to investors, you must understand that investors don’t just put money on products, they invest in the future. The best way to foresee the future is through company’s vision or goals”. Like humans, the business also undergoes various stages such as:

Budding Stage

This stage is the starting stage of any business. Here the businessman or the entrepreneurs need to define the pathway like where they want to take their business after a certain period of time. This is one of the crucial stages. The budding stage defines the initial stage of the business. The businessman needs to water it every day with efforts, hard work, and other factors to make it strong day by day.

Growth Stage

The growth stage is otherwise known as Survival stage for the business. The times come when business face cut-throat competition from the competitor, here the team should perform really well and generate their unique selling proposition.

Maturity Stage

In the maturity stage, the growth of business tends to be in the break-even point, no profit no loss. Here a new strategy should be implemented, and business should re-enter with new product and service so as to earn a profit and acquire customers.

Decline Stage

In this stage, business is in the position of winding- up. The ideas don’t work, the customers are retained by the competitors, or maybe they don’t have funds for further proceedings.

Be it a start-up or a renowned business; there comes a certain period of time where every business requires funding or loan. Various business websites and vendors provide funding and loans for starting a business.

There are various types of investors like angel investors, venture capitalist, personal investors, peer to peer investors, etc. The investment can be a purpose for assets, capital, furniture, etc. Financing is required in every arena like employee’s salary mostly running the payroll, maintaining the inventory, etc. A business owner or entrepreneurs fear from borrowing money, so they start and accelerate the business but due to lack of lump-sum amount they need to shut down the same.

What are the necessary points which should be taken care of while searching for a funder or a lender?

Terms and Condition

When an investor invest in your company, he/she will obviously enter into the contract with certain terms and condition, make sure you have properly read out all the conditions and have made all the points clear and the agreement is made in a way that both the parties are mutually benefited.

Make sure you are aware of the history of the investor

Partnering with someone is a big decision, make sure you have proper communication regarding the same. Try to understand what all other companies in which he/she has invested are? Was the investment for a short period of time or a long period of time? Why the contract got over? What is the type of industries he/she has invested?

You can check out with this popular financial institution https://www.libertylending.com/ to get funds for your business quickly.

What is important?

To maintain the working capital

The foremost important part of a business is to maintain and keep consistency in respect to capital. The working capital includes furniture, employees’ salary, office equipment, and other administrative responsibilities. If the business is in the mode of expansion, it will require extra workforce and space and this will increase cost and if the business is in the constraint of only loss, this will require amount and can be raised considering market trends.

Recovery or meet the accident expenses

Accidents can happen at any time or any moment like fire in the building or certain asset brokerage or short-circuiting. This will again incur a cost. No doubt there is an option of business insurance but this will just help in making the burden less, but still cash flow is required. Consider a factory outlet where workers are always prone to accidents, machines often break down, this needs proper care and safety measures, and these factors cannot be fueled without money.

Maintaining a relationship with Key account manager

Every firm requires a key account manager for the investor, to hire an experienced professional so that investors can be backed-up for the same. Key account manager helps in maintaining a good relationship with clients helps you in financial terms and helps in accelerating the growth of the business as well.

Introducing a new product

New product development is usually becoming forte for the firm. But product development again requires huge money because it will involve testing, workforce planning, digital marketing service, etc.

Mode expansion

Sometimes when the business is growing at a faster pace and is able to acquire the customers, and the team decides to expand in different corners of the cities or PAN India, money is the first and foremost thing which will be required for the various purpose for financing, increasing the inventory, etc.

Small projects

There various companies which undertake projects on a contract basis or cloud software, basically here the companies tap the investors known as crowdfunding.

Conclusion

Business is an ongoing process. Funding can be required at any point in time, but finding the correct and appropriate ways of funding and finding the investors must be chosen wisely. There is a big market of investors and loan providers, but everyone cannot be trusted. Firstly, understand the benefit of funding; what are the risk involved along with the Pros and cons of funding. Why is the investor interested in your company?  Most importantly make your strategy strong so that the funds are used in a smart way, and you incur profit from the same. Funding can be on the basis of profit sharing as well.

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Indispensable Things You Must Consider When Hiring Mobile Application Development Company

on September 10, 2018

The business is depending on mobile as mobile application market has grown significantly and playing important role in any business. Technology has growing day by day and small to large business is required to having their mobile applications. Therefore, it is unacceptable to make mistakes while hiring an app developer. You should be sure and careful before hire any app developer as it will make and break situation for you.

We are showing some common mistakes that you should avoid while hiring a mobile app developer for your mobile application.

Confirm the credibility of mobile app developer

This is the most important step before hiring an app developer or mobile app development company. You should ensure their skill sets; their portfolios, their past clients and much other required stuff. Also, try to connect with their past clients and discuss their experience with them, so you get a better idea before hiring any app developer.

Schedule an interview with the developer

This is another important fact irrespective to the company you should take interview of the mobile app developer who will engage in your project. You can better understand the developer’s skills, thoughts and whether s/he enables to understand your requirement or not.

Source: Pixabay

Don’t choose price instead of skills

We agree that budget main constraint of any project while hiring app developer for small and medium size company but that doesn’t mean you should give priority to price over technical skills. You should ensure you hire best app developers who have the right skill for your project and quite affordable, as well.

Don’t be in a hurry to go live

Developing a mobile application is not an easy process. It is a teamwork of all the stakeholders, designers, developers and QA team. None of the developers can able to create an application in no time, so beware from app developers who are promising to complete your application in a few days.

Expert in niche

You should hire an app developer who has worked previously in your industry, as it will give you confidence that they will complete your project successfully. Less knowledge of your niche will give you bad results and you have pitiable mobile application.

Source: Pixabay

Not owning your intellectual property

While you hire mobile app development company or hire an app developer, you should do contract with them for rights of your ownership of source code as well as other properties those are used in your application. It will be useful if you want to upgrade or any changes with other company.

Don’t continue with the unfinished team

You should be in daily communication with the development team and check the daily progress. At a certain level, you might feel that they are behind from the actual time & products are also not up to the mark and will not be able to achieve the deadline. At that time, you should move away from them and hire professional app developers that can fulfill your requirements and complete your project on time.

Conclusion:

We have tried to cover a few common mistakes business owners should avoid while hiring app developer. The world is full of competition and if you desire to stay ahead of your competitors then you should hire app developers who are professional and dedicated to their work. Theunpluggedweb is one of the best mobile app development company in the USA with the team of dedicated developers who are always keen to provide an innovative application for your business. We have expertise in iOS, Android, iPad, and many other technologies.

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