Category: Startups

Startups

Why You Should Consider Getting a Motorcycle if You`re an Entrepreneur

Miley on September 10, 2020

Most owners of small businesses think about cars when they consider creating their own fleet of vehicles or investing in their own business. That is quite normal, since most people associate companies with a fleet of cars, vans or trucks. However, the times are changing and there is a new player on the scene. Actually, it’s been present for decades, but has only recently been rediscovered as a great option for many entrepreneurs and businessmen. Yes, we’re talking about motorcycles.

While many people associate them with pure fun and excitement, motorcycles can be a great asset in terms or running a business for many reasons, as we’re going to discuss in this text. So, if you run a small enterprise and are in need of some means of transportation, read this text and consider getting motorcycles, provided they are a viable option for you.

Tax benefits

Let’s start with something every business owner is interested in – tax benefits. Motorcycles generally produce less CO₂than cars and if you’re trying to limit your spending, you should definitely consider getting a company bike. One of the reasons is that 20% of the purchase price of your bike will be used to calculate your benefit-in-kind tax. With the price calculated using the purchase price of the vehicle, rather than the list price, you’ll see that a company motorcycle is cheaper than the equivalent used car. And that’s not all!

The bikes your company owns are considered an asset, just like any other item of machinery, for example. That means you can use your Annual Investment Allowance to reduce the amount of corporate tax you’re paying. You’ll have to pay according to how much personal use you’re getting from the bike, so if you’re driving it for personal use half the time, you can adjust the amount you’re declaring accordingly.

VAT reclamation

Another financial benefit of having a company bike is that you can recover the VAT, even if you’re not using the bike solely for business purposes. It’s actually rather complicated to explain this, but let’s try. Even if you’re signed up for the Flat Rate Scheme, you can still claim back VAT if the bike is worth more than a particular amount. The difference is that, in this case, the bike needs to be used entirely for business. Otherwise, you’re only eligible for a partial reclaim.

Great insurance policies

Insurance companies have some great packages providing comprehensive insurance of bikes and you’ll notice that such policies are cheaper than those related to cars. Also, motorbike insurance has become one of the most popular insurances offered by almost every insurance company, which means that those companies are constantly coming up with special deals and offers in order to beat the competitors. As the prospective client, you can only benefit from that situation.

They are more cost-efficient

A bike carries less weight than a car, which makes it cheaper to run. That refers both to fuel consumption and maintenance expenses and if you make the switch from cars, you’ll soon learn to appreciate this fact. Also, motorbike insurance is cheaper than car insurance, especially if you’re an experienced rider, which is also a great financial benefit.

More eco-friendly

As we’ve already established, motorbikes are more eco-friendly, since they pollute the environment less, which is another reason why you should consider introducing them. Apart from gaining various financial benefits for using an eco-friendly vehicle, you’ll be doing the planet a great favour and your clients will recognise and appreciate that. Your company will be associated with a positive image, which will only strengthen your brand. That’s another reason why experts in small business fleet management are giving motorbikes a chance.

Easier to use

If your company is situated in an area that often sees traffic jams and congested streets, purchasing a bike might be the right answer. Namely, it’s much easier to avoid crowded streets and traffic jams on a bike than in a car. Also, parking your vehicle will not be a nightmare, as it often is with cars, let alone vans and trucks.

Brand promotion

People are much more likely to notice a branded bike than any other vehicle. The reason is simple. Bikes move in a way that is different from other vehicles on the road, which makes them much easier to notice. So, if your bike is branded, people will notice it and it will be a very efficient way of advertising your company or a particular product or service. However, it’s vital that the riders respect all the rules, since you don’t want people to create a negative image of your company based on reckless riding.

These are just some of the reasons why it might be a good idea to consider getting a bike for your small business. Naturally, not all companies need a company vehicle, not is a bike suitable for every business. However, there is an increasing number of those who have opted for bikes and have never looked back. Can your company do the same?

Startups

How to Establish Yourself and Your Brand Via Your Blog

Miley on August 31, 2020

In the modern business world, there are few aspects of a business operation more important than branding. Your company’s brand is far more than a fancy logo; a well-crafted brand tells the world who you are and what you stand for. Unfortunately, many businesses overlook a valuable and cost-effective means of building a brand with digital marketing principles in mind: leveraging the power of blogging to establish and maintain an online presence. In this guide, we’ll show you how to use business blogging to help your business grow.

Why Choose Business Blogging to Build a Brand?

Digital marketing encompasses a broad range of strategies and platforms to connect with audiences. Blogging is one of those practices, offering numerous benefits that provide a great return on investment. Advantages of incorporating blogs into your overall digital marketing and brand-awareness initiatives include:

● Proven performance – businesses with blogs generate far more leads than those that don’t.

● Increased engagement – blogs allow potential customers to interact directly with businesses, creating engagement and building trust.

● Improved information sharing – blogs offer companies the chance to provide details that website product or service pages often gloss over. This can provide the information needed to make purchasing decisions on the part of the reader.

● Cost-effectiveness – blogs are relatively easy to set up and maintain. They are also far less expensive than many other advertising tools, providing effective use of marketing funds.

● Better understanding of audiences – business blogs give companies a chance to learn more about the preferences and buying habits of audiences. This information can then be leveraged to launch new services or products to meet consumer needs.

Getting Started with Business Blogging

Business blogs have been shown to improve many aspects of a given company’s online footprint. Blogs support search engine optimization (SEO) and social media marketing strategies, adding increased value and visibility to your brand. How does one get started with business blogging?

The first step is to establish the blog itself. A blog can be hosted on the company website, or it can be a standalone platform or service. Next, consider topics and information you wish to share with readers. Blogs allow companies to go into more detail about products and services; the more details and insight you provide to visitors, the more likely they are to make informed purchasing decisions. A good tip for identifying potential blog topics is to scan your company’s and your competitors’ social media feeds for common questions. Blog topics can answer those questions, providing insight that audiences will value.

It is critical that once your blog is established that you regularly add content. Daily blogs may be too ambitious at first; aim for a minimum of weekly or twice-weekly posts. Over time and as your blogging audience grows, more frequent posts will resonate with readers. Be sure to share your blog posts on your social media profiles such as Facebook and Twitter to reach even larger audiences.

Finally, have fun with your blog – blogs tend to be more informal than other advertising methods, and gives companies a chance to showcase their distinctive personalities and styles. Be sure to engage with readers via comments to further build trust between your company and your audience. Before you know it, you will see increased traffic, more leads, and steady business growth, all with the power of business blogging.

Startups

Steps To Run a Successful Online Business

Miley on August 13, 2020

During this pandemic, online business is one of the very few kinds that did not suffer much. It, on the other hand, had seen a boom during this global crisis. People already used to have an online presence to communicate with the customers far and wide. Now online outlets have become crucial in times of social distancing. People have come to realize how easy and effective online platforms are. In this article, we are going to discuss steps to run a successful business during this global economic downfall.

An Idea: Every business comes from an idea. The idea is the currency of our generation. You can literally have one idea that can change the face of the earth. But not necessarily all ideas need to be revolutionary or unique even. A proper business idea needs to work. You should follow the details of the successful business module and think like that entrepreneur. You must not hurry while trying to come up with your business plan. It has to take its time. But when the idea comes to you, do not let it sit for a while. Then, find a name and domain for your new business and claim them! You should hit the iron while it is hot.

Survey and Seminar: Seminars hold great value. It teaches us important life skills and business lessons that we would have otherwise not learned. It would have been too costly for us if you had to learn all the lessons from our own mistakes. Therefore we have books, we have seminars where we get to meet the business gurus who give us valuable lessons and guides us. Always remember that a good talk and a good book are investments for your business. Never shy away from them. While conducting the survey you should make an estimate of your average business plan and also add SEO cost to your business. We’ll discuss more on the importance of SEO in the upcoming points.

Starting your Business: Once you have gathered all the market information, it is time for you to start your business. As they say, you really don’t know the heat unless your feet are on fire. Starting your own business will teach you valuable lessons. All the important lessons you have gathered will make your skills in handling situations better.

Employee: You need to hire efficient employees who are skilled in their work. You are as good as your employees are. So, make sure you know how to get the best out of your employees. You should follow all the basic human resource guidelines and create a healthy work environment.

Marketing: This is a crucial step for any business. If the customer is not aware of your product or services, then you fail to run a proper business. You must know how to run an advertisement, how to target your audience, and how to reach your niece. But you don’t have time to do all the research on your own. You do have a business to run. Remember? This is where the SEO marketing team comes in. SEO stands for search engine optimizer. So, they will handle how to gain your reach to your audience. You can fully depend on them as they have tricks up their sleeves that a common layman would not think of in general. They will come up with unique content and distribute it to your target audience to gain more customers for your business.

The final goal is customer satisfaction. If your customer or client is satisfied with the service you are providing them, then your business is a success. Work on your product constantly to make improve it even more as there is always a competition looming ahead.

Marketing: This is a crucial step for any business. If the customer is not aware of your product or services, then you fail to run a proper business. You must know how to run an advertisement, how to target your audience and how to reach your niece. But you don’t have time to do all the research on your own. You do have a business to run. Remember? This is where the SEO marketing team comes in. SEO stands for search engine optimizer. So, they will handle how to gain your reach to your audience. You can fully depend on them as they have tricks up their sleeves that a common layman would not think of in general. They will come up with unique content and distribute it to your target audience to gain more customers for your business.

Development Martech SEO Startups

Why San Diego is a Great Location for Tech Startups

Miley on July 27, 2020

Tech startups are some of the hottest companies in existence today. However, there’s always the question of where they should be located. For 2020 and the future, let us take a very close look at why San Diego is an excellent location for tech startups.

Great Location with Relatively Lower Costs

To start things off, San Diego features relatively low costs compared to the rest of California. Let’s not get confused, the price of living is still high. But it is moderately affordable, especially for a startup. An office can be rented at a reasonable price. If you’re willing to commit to several years of rent, these deals are even better. Utilities also aren’t extremely high. On a day to day basis, tech startups will find that they pay less than their counterparts in other cities with a large tech presence. As for your employees, they’ll be spending less as well. Food and transportation costs are very affordable in San Diego. This means that more people are flocking to the city, and your employees will be set up for success in financial regard.

A Strong, Supportive Tech Community

Next in line, San Diego features a strong tech community. There are already many tech startups in the area that make for high competition. In particular, this is a friendly sort of competition. While companies in some industries are fiercely at war with each other, this is not true for the tech industry. Many of these startups work alongside one another and even bounce ideas off each other. As the company across the street makes progress, you’ll want to achieve the same. There are tech festivals and celebrations throughout the year that feature the latest developments. These are fantastic ways to stay up to date with the newest tech and look toward the future. When your startup wins an award or recognition, other businesses throughout the city will respect this achievement for what it is worth.

A Rich Talent Pool

Another factor that is similar to a strong tech community is the number of tech graduates. Thousands of students from nearby universities are looking for internships or their first job out of college. They have completed all the relevant coursework and are more than qualified to take on a startup job. Moreover, they are hungry and have a genuine interest in tech. If you situate your startup in San Diego, you’ll be able to work with all of these graduates. It’s a relationship that goes both ways. You’ll have the best workforce at your fingertips, and your startup will surely see success. At the same time, these graduates will be able to work for a promising startup instead of a company that doesn’t fit their interests.

A Diversity of Resources

Last but not least, the diversity of resources is phenomenal, from San Diego water purification resources like Rayne Water to San Diego billboard companies like Lamar. Solar energy is a thriving business, as well, because San Diego is a city that is highly focused on renewable energy. In particular, solar panels are commonly found on the roofs of many downtown buildings. The Southern California climate is perfect for generating these sorts of renewable energy. It will lower the cost of your electric bill and help the environment at the same time.

That Perfect Weather

Northern California draws a lot of people in the tech industry, but unless you like wearing a jacket most of the year, there’s no comparison to the weather in San Diego. Every few years, another news publication writes an article about how San Diego is the finest place to live. Maybe that’s why the city’s motto is: “America’s Finest City.”

When all is said and done, San Diego is an excellent location for tech startups. It’s nearly the perfect environment for a startup looking to make waves in the tech industry. Take all of the above factors and more into consideration!

Development Insights SaaS Startups

The 7 Best Careers for Digital Nomads

Miley on June 25, 2020

Jetting off to a different country — or maybe several — for a long time, maybe even permanently, is a dream for many. Unfortunately, it’s not always the most practical of aspirations. After all, you need to earn a living, one that will fund your desired lifestyle.

But today, many people have found a way to earn money while still making their way around the globe. These so-called digital nomads rely on their business savvy and WIFI connections to perform their work. And you can, too! While not every job is conducive to this lifestyle — after all, it’s hard to perform surgery on the go — there are still many that are, from software development for a company like BairesDev to writing for a variety of publications. There are also numerous Atlanta startup jobs that allow you to work wherever you are in the world. Thanks to the advancement of technology, working from home or even on the go made jobs more flexible.

Here are some of the best ones that a lot of people are already working on while traveling around the world.

1. Software or web developer

Programming is an occupation that you can easily carry with you wherever you go, whether you’re building apps, websites, games, or other products. Given that it’s a skill that’s in high demand, many businesses will be eager to accommodate your desire to work remotely, as long as you demonstrate that you’re a skilled coder who will benefit their organization. Often, you don’t even need an internet connection, which makes the profession even more adaptable.

2. Writer/editor

While there are many writers and editors who work in full-time roles at publications and organizations, there’s also an increasingly large subset who freelance. This makes it easy to travel while you write — and you may even find that some employers will let their full-time staff work remotely as well. You have many options if you pursue writing as a career, from blogging to copywriting to journalism.You may want to set up a website to showcase your writing work and potentially reach out to those who need your services. Just make sure that you do a domain name search first to ensure that your chosen nae is free for you to use. You want to keep your branding consistent, especially if you have social media channels with your name as well.

3. Digital marketer

Not all types of marketing are conducive to the digital nomadic lifestyle, but those that deal exclusively in the online realm tend to be more so than, say, print advertising. For example, an SEO specialist is often able to develop strategies for boosting rankings and analyze businesses’ materials from anywhere in the world. Likewise, a social media manager often needs little more than an internet connection to post content and evaluate analytics. Consultants like Cavendish Wood provide all sorts of digital assistance in the form of marketers or consultants that could really open your eyes to processes and ways of working and in turn help your business grow and develop.

4. Virtual assistant

The job of a virtual assistant is steadily gaining popularity as many business leaders are realizing that much of the help they need can be provided remotely. In this role, you’ll perform many of the jobs a regular assistant would — scheduling appointments, entering data, responding to requests, and performing other administrative tasks — all from the comfort of your own home or wherever you’re currently residing.

In many cases, you’ll be expected to make phone calls, so you should discuss whether it’s possible to use Skype or a similar platform with your employer.

5. Graphic designer

As long as you have the artistic flair and essential design tools like Adobe Suite, it’s not too difficult to imagine life as a graphic designer on the road. There are plenty of times when you won’t even need a WIFI connection, like when you’re sketching out ideas or even creating them on your laptop, whether you’re working on a logo or an advertisement.

6. Online language teacher

If you have a passion for travel, envisioning life as a language teacher isn’t a huge stretch. Fortunately, you don’t even need to teach languages in person anymore. The demand for English teachers around the world is high, as is that for instructors of other languages. You can teach through an established company like Teach Away or market your services as an independent tutor.

Keep in mind that the requirements vary for different platforms, so it’s important to look into them before you decide to go this route. At the very least, you’ll likely need a bachelor’s degree.

7. Consultant

If you’re well-established and have a great deal of experience and plenty of skills in your industry, consider becoming a consultant. This career path has a lot of advantages over traditional, 9-to-5 positions, including more flexibility and often higher earning potential. Businesses in many industries need consultants to advise them on their strategies, from marketing to finance.

Because you’re not a salaried employee, you won’t be expected to go into an office, and the meetings you do need to attend can often be conducted over Skype or another video or phone platform.

There are plenty of options when it comes to living life as a digital nomad, no matter what your strengths. While it’s not suited to every career, increasingly, many organizations are allowing their employees to work remotely — even when they’re traveling the globe. If you believe your job is adaptable to this lifestyle, discuss it with your employer. It’s a good idea to support your case by explaining how it will benefit both of you.

Or, consider whether freelancing or consulting might be a good fit for you. Not only are there plenty of jobs for the digital nomad, but there are so many different ways of working!

Two people in office, one sitting on chair with two monitors programming

Development Startups

How Flutter App Development Can Hit Jackpot For Startups?

Miley on June 22, 2020

The business evolution timeline suggests that the commercial sphere has shifted in favor of this recent development called a Start-up. Gone are the days when professionals would work until retirement and live their sunset years encashing the pension plan cheques.

With evolution, came in the insatiable need to create and re-create. The catalytic growth of businesses has blurred the distinction between various industries to the point where they seem to be co-dependent for their survival. In such times, the IT industry has been scoring a home-run in consecutive business cycles.

The basis of any business is ideation, but the sooner or later they are standing that the threshold of digitization which requires their business to have an online identity. Such transformations have created a need for periodic development in the arena of Information Technology.

Start-ups today understand the need for having an online presence and employing digital marketing tools for increasing the frequency of their appearance. Mobile applications have taken the lead in the online presence segment due to their compatibility with convenience. In such times, developers keep looking for advancements in the mobile arena to bring in something that would make applications technically vivid.

During one such search, Google came up with an open-source software development kit named Flutter. It enables developers to create robust and scalable mobile applications with exclusive typography, icons, and scrolling behavior; Google’s in-house language, Dart, powers this open-source kit.

Now let’s shift into a different frame of mind, i.e., that of a start-up investor. An investor would want to invest in your start-up project only if they are happy with the choices you’ve made during a dilemma. Let’s assume a case of a Mobile Application Development Start-up; if you choose to begin development with Flutter, it may result in investor trust.

A mobile phone, tablet and monitor showing the Flutter App

There are two ways to look at it, you are either a Mobile Application Development Agency, and you provide services to others, or you are a start-up looking to develop an application of your business. In both those scenarios, Flutter stands as the best alternative due to its increasing rate of use and efficiency.

Let’s look at the hows-and-whys of adopting Flutter as a means to accelerating your Start-up growth!

1) Increases The Market Value Of Your Mobile Application

The increasing use of android and IoS devices keeps the graph very dynamic. One cannot determine which platform to choose, and in such a dilemma, developers have come up with something called Cross-platform application development.

Flutter allows its developers to create a completely native UI/UX by using those elements to provide the ultimate experience; this is something that the developers have been longing for throughout the world.

Launching an application created within flutter can allow you to feel a Native experience in a cross-platform application. Developers across the world have waited long enough for this coveted platform.

Since Flutter offers you more than the cross-platform limitations, it has captured a considerable amount of market share in the mobile application arena. As a consequence, your flutter mobile application will already have a desirable market share.

2) Expedites Developer’s Productivity

Since flutter is the talk of the town, one may wonder the key reasons behind its popularity, at some point. In addition to having captured a considerable market share, flutter’s Hot Re-Load feature promises the developer’s productivity. The premise is very easy to visualize, as a start-up company, you do not want to spend a lot of time fixing bugs, and solving errors only to re-work on the application you’ve created.

Flutter enables you to fix the bugs and errors in real-time, thereby reducing the re-work time and enhancing productivity. So as a dedicated flutter development agency, your productivity is already in the marked in the top right corner, assuming it is the highest.

To entice you towards the application even further, let’s assume that you do not encounter any bug fixes, but you want to experiment with the application that you’ve developed. So instead of worrying about re-work in the code structure, you can experiment within your flutter application and leave the rest on its real-time feature.

3) Start-up Friendly

We are familiar with the term pocket-friendly, so we took the liberty of tweaking it to Start-Up Friendly to emphasize the monetary liberty this platform provides.

As a start-up, you may not be very comfortable with spending a lot on development platforms because of the monetary constraints. Flutter rids you of the dilemma since it adheres to a FOSS (Free and Open Source) model. Not only that, but it also provides 3-tier support in terms of money, time, and resource efficiency.

Flutter comes with an array of native UI widgets to improve the aesthetics of the application that you’re developing. You can switch between various functionalities depending on the platform, Android, IoS, Google Fuchia, etc.

Also, flutter is fairly easy to work with, which makes it easier for a newbie in this field to work with it very quickly.

Conclusion

The points mentioned throughout the blog are a mere summation of an array of experiments that have already been carried out in a Flutter app development company. As a start-up, you may rely a lot on the information that you may come across over the internet or by hearsay, and more often than not, you will be directed towards flutter as your development solution.

Our suggestion would be to experiment with this SDK platform because it provides a broad scope for experimentation. Also, due to its start-up friendly feature that we just mentioned, it stands out the perfect partner for an entry-level company that provides flutter app development services.

Development Insights Startups

Optimizing Your Small Business Office

Miley on June 16, 2020

Implementing minor changes in the office can boost your output levels. Focus on the office environment and its effect on your workers. What can you do to make them comfortable and more productive?

Just use the following techniques:

1. Technology Upgrades

Why should your employees continue to use old outdated computers when there are better versions in the market? You might think that you’re minimizing costs by using older equipment, but you’re actually losing a lot of money due to inefficiencies. Today’s typical worker bee workload requires computers with high processing power. With this in mind, it’s imperative for small business owners to use new technology to their advantage. Doing so boosts productivity, improves employee performance, and minimizes the hassles associated with using outdated tech.

2. Change the Décor

The office can inspire or demotivate your workers. If there are things everywhere, it will just seem too crowded and unnerving. While it’s best to hire someone with knowledge and experience in workplace interior decoration, there are several things small business owners can do themselves. Remove clutter from the office space. Put all files in the organizer. Add plants to the workplace to purify the air and bring nature inside. Plants can also motivate your employees because they have a calming effect. As a result, your workers will be more relaxed and productive. You should also move the desks closer to the windows since looking outside and being exposed to natural light can reduce stress.Finally, removing clutter from the office space is a very effective tool for increasing productivity, so why not learn more about the options for hiring a dumpster for a few days to clear out all the stuff you no longer need.

3. Provide Healthy Snacks

A healthy and nutritious breakfast in the morning can leave you satisfied for the rest of the day. Have an assortment of fresh fruit and other healthy foods ready in the morning and for meetings. That way, workers get a healthy start to their day and a mental boost during otherwise difficult to follow meetings. Your workers get up early in the morning to get to the office and serve customers. Some of them don’t have time for breakfast. The least you can do is provide them with healthy snacks that will give them the energy to serve your customers well.

4. Marketing Analysis

Your business cannot make money if you don’t market yourself. You don’t have to spend big. You can use paid advertising and word of mouth. Interestingly, not all of your marketing efforts will be successful. There are some that will lead to more sales than others. But how do you know them? It’s simple. Use the analysis tools provided by the search engine. Find out how customers find your business. Is it through social media or organic search? How can you improve the website layout to increase inquiries and sales? Which SEO optimization tools should you be focusing on?

5. Better Financial Management Techniques

Don’t assume that you can keep track of all the business finances because you’re a startup. Hire a professional bookkeeper from the beginning. If they’re too expensive, hire a freelancer because they are more affordable. When you keep proper records, you avoid cash flow problems. You should also keep up with the latest news in financial management because you could learn something new that could help your business.

Since your employees are still working from home, you can use this time to reorganize the office and implement the suggestions mentioned above. For example, if you take a better look at your finances, you’ll find the loopholes that make you lose money. You can optimize your business and increase your earnings by avoiding risky and wasteful financial behaviors.

Insights Martech Startups

How Influencer Marketing Campaigns Transform Startups

Miley on March 22, 2020

When employed correctly, an influencer marketing campaign can transform your startup. Influencer campaigns represent the future of digital marketing strategy. Influencer marketing is a multi billion dollar industry. Still, it is accessible to entrepreneurs with smaller budgets. This makes influencer marketing an ideal choice for startups. These campaigns bring your product or service directly to the right demographic. They do this through a channel that consumers already trust. If you are considering partnering with an influencer for your next marketing campaign, here are five ways that this strategy can transform your startup.

Deploy The Best Automated Tools

Influencers are in the business of marketing themselves. They are thus well versed in the deployment of tools to do this effectively. Automated tools mine the web for social data. They connect you with partners that match your brand identity. You can use these tools to match with an influencer based on a variety of criteria. Search topics include conversation topics, social metrics, and audience demographics. Automated tools can also be used to analyze content post performance to optimize the effectiveness of your campaign. Influencer marketing campaigns deploy the best automated tools to transform your startup.

Improve Social Media Strategy

Partnering with an influencer on a marketing campaign will help improve your startup’s social media strategy. Influencers help your company build and maintain a relevant audience. Create relationships with influencers with an active social network whose views align with your company. Build these relationships by commenting on their posts or on platforms like Scalefluence. Reach out to them directly regarding a potential campaign. A partnership with the right influencer will help you find and build a social media following. You will work together to set up a social media calendar and plan content promotion and distribution. They will use their audience to build yours. Influencer marketing campaigns will help improve your startup’s social media strategy.

Drive Traffic

Influencer marking campaigns help drive traffic to your website. There are a variety of different ways that these partnerships achieve this. One way is through link building. Influencers use audience engagement in posts to link back to your website. A popular form of this tactic is referring to the “link in bio” on Instagram. Have your partners run contests or giveaway events with their followers or readers. This works as a strong call to action on social media as well. In order to opt in, have them follow your startup on social media or follow a link that directs them back to your page. Influencer marketing campaigns successfully drive traffic to your profile or website.

Engage Followers Effectively

Social media influencers engage followers to sell your product or brand effectively. When searching for a partnership, look for influencers who interact with their posts. If people are commenting on a post that mentions your startup, you can be assured that they are aware of it. Engaging influencers resonate with their audiences. They are trusted and thought of as an authority on certain subjects. Their audience thus trusts that they will point them in the right direction. This relationship connects your product or service to a receptive audience of willing users. Influencer marketing campaigns engage followers to transform your startup.

Create Content

Social media influencers are in the business of creating content. One way to use influencer partnerships for your startup is to pay for sponsored content. Pay for your brand to be featured on a blog or social media channel. Often times this means that an influencer will create content for you. They know their followers better than anyone. They know what their interests are and what they want to hear. Influencers are thus able to create content marketing campaigns that both sell your product and resonates with their audience. This appeals to consumer emotions and is an extremely effective way to sell a product or service. You can also partner with an influencer to create content for your own website or a third party site, depending on your marketing goals. Use influencer marketing campaigns to create content for your startup.

Influencer marketing campaigns are an effective way to transform your startup. Utilize automated tools to search for an influencer who matches your brand identity. Influencer partnership will help you build and maintain your social media following. These marketing campaigns use link building to drive traffic to your website. Influencers interact with their followers to connect them to your product or service. They create content specifically for your target demographic to help you achieve your marketing goals. Using these tactics, influencer marketing campaigns are able to successfully transform your startup.

Development Insights Martech SaaS SEO

Fastest Growing Industries for Entrepreneurs to Invest In

Miley on February 12, 2020

Entrepreneurs need to be actively searching for new opportunities.

Once your startup has stabilized a bit and is starting to make a reasonable amount of revenue, it might be the time to start looking into other investment options.

By not placing all of your eggs in one basket, in this case, your startup, you’re putting a safety net for yourself and your loved ones if things take an unfavorable turn.

Here are the fastest-growing industries for entrepreneurs to invest in:

Artificial intelligence.

Artificial intelligence and machine learning are changing our world completely.

Almost every day, a new business has made a substantial profit thanks to artificial intelligence.

Artificial intelligence and machine learning have countless use cases. From recommendation engines to self-driving cars, intelligent drones to optimized route finders, the use cases seem to become one after another.

Having a technical background will almost certainly help you out if you’re thinking about investing in a company that primarily focuses on developing artificial intelligence solutions. But with a few online courses, you’ll be able to manage.

Plus, there are tons of resources online that you can take for free that will give you enough insights about artificial intelligence that you’ll be confident in investing in it.

Thanks to AI and another advancement, customer service can also be improved. Having a free live chat app for website will help you satisfy your audience.

Fintech.

Fintech or financial technology aims to use technology to solve the problems faced by the financial industry.

More and more people want to see innovation in the old and outdated financial industry. People are willing to try new technologies to see how they can be more efficient and savvier with their hard-earned money.

Blockchain, the technology behind popular cryptocurrencies such as Bitcoin, is steadily being used for other financial applications.

Banks like the Russian ALFA Bank, Singaporean United Overseas Bank, and Australian Common Wealth Bank, Indian Yes bank, are all using blockchain in their fintech efforts.

Having a background in finance, business, or technology, would provide you with valuable insights that could help you in making a wise investment decision.

Health.

Health is an industry that is going through a lot of changes at a rapid pace.

People are starting to become increasingly concerned about how their actions affect their health and their quality of life.

Wearable technology like Fitbits is becoming increasingly popular, especially among a younger demographic.

By investing in a company that is in the process of developing new technology that will help people and their health, you might be able to get a worthwhile investment.

If you invest in a company that has already developed a new product, the chances are that a lot of other people would also be interested in that company.

It is up to you to decide what kind of investment and the level of risk that you are willing to take.

Construction.

Construction is quickly becoming a growing industry again. The need for efficient and environmentally friendly housing is becoming a fast-growing industry that you should consider investing in.

The millennial homeownership rate is declining. A large number of millennials can’t buy a house because of their student loans, and millennials are also less interested in settling down early.

You might have an opportunity in your hands. As an entrepreneur, you’re inclined to take risks when other people stay away.

If you find a company that is developing housing solutions that cater specifically towards millennials, you’re going to be able to tap in on an overlooked or unappreciated market.

Consulting.

Consulting is a fast-growing field that entrepreneurs should be keeping a close eye on.

Most people are experts at least one particular thing. Find what you’re good at besides being an entrepreneur, and you’re all set to start consulting.

You can invest in a consulting business by investing only in your time. You don’t even need a lot of capital.

If you’re an entrepreneur who is running a startup that revolves around social media, you probably have more than average insights about social media. Businesses are willing to pay a good amount of money if you can consult them and help them out with the problems that they are facing with their business.

The great thing about consulting is that you don’t even need to be an expert. All you need is to do is have working, practical knowledge that will help you provide actual value to your clients.

Transportation.

Transporation is another rapidly growing industry. With climate change becoming a more significant challenge by the day, the way we commute needs to change, fast.

Smart cities will make our transport routes more efficient and less of a burden on our resources.

Self-driving cars, once tested to perfection, will help save up for the time lost in daily commutes.

Electric cars will help save our planet by putting an end to our reliance on fossil fuels, as we go towards greener and renewable sources of energy.

The transportation industry is growing and will continue to grow in the future too. For entrepreneurs, transportation is a great industry to invest in with an expected stock market 10-year gain of 125.82%.

Consumer retail.

Consumer retail includes ecommerce, personalized retail, and pop up retailers.

As more and more people are becoming comfortable shopping online, consumer retail seems to be growing in the future.

When investing in the consumer retail industry, it would be ideal to invest in a business that has thoroughly invested itself in the digital world but maintains a sound brick and mortar presence as well. That way, you’ll be able to have the best of both worlds.

Conclusion

Entrepreneurs that take calculated risks can gain the most rewards.

Remember that you should only invest in industries and businesses you believe in and trust. Investing in something that you don’t completely understand (for me, it’s cryptocurrencies), you might be at risk of losing a sizeable sum.

By investing in fast-growing industries, you’ll be able to cash in on a trend at a good time. Keep observing the industry and when it’s time to jump, jump immediately, and move on to the next big thing.

Hamzah Adil is a digital marketing executive who loves to write about business and entrepreneurship. Lately, he’s also taken an interest in investing and finance. He is currently working for a startup that has developed a new live chat application called SwiftChat. Live chat software allows businesses to provide quality support to their website visitors at a reasonable price.

Website: https://www.swiftchat.io

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5 Startups in the Cannabis Industry That Will Inspire You to Start Your Own Business

Miley on August 30, 2019

If you are thinking of starting a business in the cannabis industry, you are definitely on the right track when it comes to profit. With the right idea and a good team, you will be able to thrive and advance with almost unstoppable speed.

The cannabis industry is now legal across different countries, making it one of the fastest-growing in the world. This is the main reason why a lot of people decide to invest their money in it. Not to mention the fact that it was worth $13.8 billion in 2018.

The cannabis industry is made out of four different branches – medical, recreational, industrial, and CBD oil. Though you will often see these branches crossing over to suit consumer needs. For example, some take CBD with THC for medical and recreational use. Depending on your ideas, don’t be afraid to mix and match branches for your target audience or business needs.

That being said, the most profitable one (and fastest-growing) at the moment is medical cannabis – worth $5.1 billion! Recreational cannabis is close second and is worth $3.2 billion. Those are indeed some inspiring numbers.

So if you are looking for business inspiration, you are in the right place! In this article, we will take a look at some of the most popular startups in the cannabis industry. The secret to their success is unique ideas and of course, a good business plan. This will give you an idea of what is already out there and how it functions.

LeafLink

LeafLink is an online marketplace for wholesale cannabis. This service helps retailers with the management aspects of all cannabis businesses, providing products like CRM, streamlined ordering, reporting tools, and shipment queues.

MassRoots

If you want to connect with other cannabis enthusiasts, then MassRoots is a platform designed just for you! You can use it for searching nearby dispensaries, write and get reviews, and post your own photos.

Eaze

According to recent reports, Amazon is the most popular online retailer in the world. Eaze is known as the Amazon for medical cannabis and is rapidly expanding. It is connected with a lot of dispensaries, offering a variety of products and delivering them to your homes.

Surterra Holdings

Surterra Holdings is most known as a cannabis-based therapy company. It manufactures and distributes medical cannabis products, such as vape pens, oils, transdermal patches, tinctures, sprays, and lotions.

Vangst

Last but not least is the recruitment platform that helps connect people who are looking for a career in the cannabis industry. The service managed to find jobs for thousands of people so far and help them earn money by doing what they are inspired to do.

Bottom Line

As you can see, all these services offer something unique and what people really need. This is a powerful combination when it comes to business.

So what do you think? Are you still interested in starting a business in the cannabis industry? Or maybe you already have a startup? Share your thoughts and experiences with us in the comment section below.

For more information about the cannabis industry, take a look at the infographic below.