Category: SaaS

DevelopmentSaaS

Serverless Computing vs. Containers – Which one to choose?

on January 28, 2019

Over the last couple of years, there has been a significant rise in the adoption of serverless computing. And the adoption of Containers is also growing at a rapid pace. And this probably brings you to the question – should you choose Serverless or Containers. This is because both these technologies have something in common.

The similarities between the two:

Serverless is a good option for microservices. Containers is perfect for microservices as well. They both have a modern architecture that can cater to your requirements in the future as well. And they both possess skills when it comes to leveraging the most strategic innovations in distributed systems, and they let you develop and deploy large-scale applications. But yes, there are slight differences in the way the deployment is made.

What is serverless? 

Serverless computing is called so because enterprises do not have to purchase servers for operating their backend code. It is not that there aren’t any servers, the servers are there, but they are managed and handled by the third-party vendors who are fully responsible for the working of the servers. When AWS Lambda and Azure Functions were launched as cloud based services for serverless computing, they instantly became a hot trend.

What are the containers?

Containers are an operating system virtualization method whereby you have everything to run and deploy an application without any hassle. It has all the elements like system settings, system libraries and all other elements to run the application. Therefore, you can use the containers to deploy any type of application. All the Container needs is hosting and they can run anywhere in a single package. It can run consistently and quickly without worrying about the deployment environment.

It is important to conduct an educative assessment between Serverless and Containers. This is because Serverless is not suitable everywhere and a wrong choice can break everything. Hence, it is important to determine what kind of architecture you need, the application it has to host and the steps to be taken for successful deployment.

Image source: Pexels

Here are some situations where you can use serverless computing.

To process real-time data streams and uploads – Serverless functions make it easy to transfer resource intensive real-time processes away from the main applications. So, it is perfectly capable of parsing and filtering incoming data streams, manage input from real-time devices, manage both intermittent and high-throughput data streams and process uploaded files.

It can manage high-volume background processes – Serverless makes it possible to move data at high volume to an analytics service. This could be very beneficial in point of sale services where serverless makes it possible to coordinate inventory, manage different databases including order and transaction databases, and even intermittent tasks like restocking.

It can manage backend tasks of mobile/web applications – Serverless takes a request from the frontend (of the website or application), retrieve the information and then hand it back to the front end. The billing for this kind of tasks will be based on the backend tasks that it does; all other times it is idle.

Containers can fill out the limitations posed by serverless computing

Serverless computing does come with its share of limitations, so you do really need something to counter that.

Earlier, it was mentioned that Azure Functions and AWS Lambda services were hot trends when they were released, but there are limits that inhibit their full functionality. There are restrictions on memory use, size, time available for functions to run and so on. Hence, vendors take care to keep the functions small so they don’t take too much of the system’s resources. Imagine the situation wherein a small number of high demand users block everyone else out or at worst, overload the systems. That could be really bad, right?

Similarly, debugging and performance analysis are also restricted because they are too primitive. It is also difficult to use several of the monitoring tools with serverless functions because of the lack of access to the function’s container management system.

Image source: Pexels

A few areas where serverless computing loses out to containers

(1) Easy for large and complex applications

A container-based application can be large and complex and it is possible to tailor the new architecture as per the redesigned system. If you try to apply the same through a server less application, you may still be able to do it, but you would have to encounter several bottlenecks as there would be size and memory constraints.

(2) The developer gets full control

Another advantage of a container-based application is that the developer gets full power and control of the containers. The developer can debug and test with the complete set of resources at his disposal, perform in-depth monitoring, performance tuning on a microservice by microservice level. Microservices are applications that can be broken into smaller, scalable and deployable components on an independent level.

(3) Makes migration easier

It is easier to migrate your applications in containers, taking the pain out of deployment. It is also easy to move the apps between servers.

Closing Thoughts

Containers would be a good choice if flexibility during installation is more important for you, especially with software that has specific version requirement. It gives the developer control over the installed programming language and runtime version.

However, more of manual intervention is needed with Containers, when you compare this with serverless computing. This makes serverless computing a better option, especially if you want automatic detection and handling of traffic pattern changes. It is also a good option when you don’t want to be bothered about administration of the underlying infrastructure, because all you need to do is worry about the business value and the quality of code.

Choose Containers:

When flexibility is more important to you, and when you need easy migration between legacy services.

Choose Serverless:

When you prefer automatic scaling of apps, want speed of development to be accelerated and would like to lower runtime costs.

 

Author Bio:

Digital Marketing Manager with 7 years of experience. Passionate about the latest trends in Digital Marketing, Technology and App Development.

DevelopmentInsightsProductsSaaS

How Robotics Is Improving Businesses

on January 24, 2019

The impact of robotics on modern manufacturing is immeasurable. Though industrial robots have seen use in factories for decades, their capacity for complex tasks have grown by a considerable margin, and they’ve continued to develop at a steady pace. Manufacturing aside, other industries have enjoyed the benefits as well.

In the hospitality, food and customer service industries, robots have proven indispensable in the day-to-day responsibilities of employees and business owners. Additionally, many executives in management positions use today’s technology to delegate their smaller duties, allowing them to focus on more pressing matters.

So how do these changes manifest? What do modern robots look like, and how are they improving businesses across the country? In this article, we’ll explore the subject in greater detail, touching on three different industries and how they’ve implemented robotics in their current practices.

Robotics in Hospitality

Customer service has always been the keystone of the hospitality industry. After all, the definition of “hospitality” is the warm, friendly reception and entertainment of guests. With this in mind, it seems strange and somewhat counterintuitive to replace a hotel’s staff with cold, unfeeling robots.

Yotel has shown this isn’t the case, and their use of robotics doesn’t substitute staff but supplements them. When a guest walks into the lobby at their Times Square location, a team member helps them with a touch-screen kiosk. After checking in, a robot takes and safely stores their luggage.

Robotics in Manufacturing

When most people envision a production line — such as those in automotive factories — they often picture pneumatic robot arms. While these robots have applications in the auto industry, they see use in many different factory settings, making a broad spectrum of everyday items.

While their functionality is impressive, how they function is just as extraordinary. Check out the following infographic.

Infographic source: https://www.quincycompressor.com/how-a-pneumatic-robot-arm-works

Robotics in Food Service

Automation has streamlined the food service industry for business owners and customers alike. Beyond self-serve kiosks, new machines have replaced outdated dishwashers, saving almost 10 hours of labor per week which employees would have to spend cleaning spatulas, bowls, and other food prep utensils.

Fast food chains have also found a use for robot arms, similar to those employed in manufacturing, but repurposed prepare meals. Little Caesar’s recently patently a robotic arm which can spread the dough, add toppings and place a pizza in the oven. It’s safe to speculate even greater changes are on their way.

The Future of Robotics

It’s challenging to grasp the influence of modern robotics on the enterprise. In hospitality, manufacturing, food service, healthcare, agriculture, and even law enforcement, technology has simplified and reshaped the responsibilities of the American workforce. Moving forward, one thing is clear.

The current trajectory of robotics has placed us on a path toward even greater and more inflexible reliance on technology. While it represents an incredible opportunity for growth, small businesses and large corporations should consider the implications of automation. It might have unintended consequences.

That said, it’s important to approach the future with optimism. Technology is evolving in new and exciting ways, and it’ll be exciting to watch what happens.

InsightsSaaS

Azure Certification from Microsoft – Benefits and Learning Path

on January 21, 2019

The recent developments in large-scale cloud services have changed the modes of IT service delivery to a large extent. Well, known cloud platforms from the world’s leading providers like Microsoft, Google, and Amazon are constantly evolving, which has a big impact on the IT industry as well as the IT professionals.

When it comes to information technology businesses or other sectors dependent on IT, any decision to adopt technology or upgrade it has an immediate impact on the performance, cost, security, delivery, and customer satisfaction. High level of decision making, design, and implementation, and administration skills are required to manage these sophisticated IT-centric industries. The frequent and fast changes in technologies are creating skill gaps in the IT marketplace, which is the major problem enterprises are finding while tapping the opportunities.

Lately, with a large number of organizations across the globe adopting cloud technologies, there is a huge demand for skilled professionals in it. One can enjoy high salaries and a wide range of opportunities in cloud computing if they become experts to manage the fast-changing cloud computing environments. For the cloud career aspirants, MS Azure certification is one great way to achieve this necessary skill-set.

About MS Azure

As admired by the industry, one specific skill which recruiters are looking for while hunting for cloud computing specialists is Azure Certification from Microsoft. Owing to the growth in the cloud sector, job opportunities for MS Azure certified professionals had increased drastically over the last couple of years.

  • As per a press release by Microsoft, nearly 1000 customers are signing up for Azure suite daily, which can be projected as about 3,65,000 organizations adopting the technology each year.
  • Considering the Fortune 500 companies, about 57% of them have implemented Azure.
  • The cloud revenue of Microsoft had increased by 104%.
  • UK government had given an official accreditation to Microsoft Azure, and US government also backed it for government offering.

All the points towards the future potential of Azure to create a huge number of job opportunities in the coming years. It is easy to learn and adapt, and also a highly efficient tool to handle the traditional tasks like designing, deployment, and management as well as to meet the needs of the future big data environments.

Azure in business IT

As we have seen, Azure is a cloud computing solution and to be more precise, and it offers an advanced cloud platform which helps the organizations to build, deploy, and operate managed services wherever they want to. The major competitors of Azure are AWS (Amazon Web Services), and Google Cloud.

There are two handy models of Azure services as:

  1. Infrastructure as a service (IaaS), in which you let the provider (Microsoft) handle your networking and computing needs.
  2. Platform as a service (PaaS), where you add the cloud capabilities as a platform only to your existing network and manage it your own.

With Azure, Microsoft provides the clients with access to the service directory which is constantly building. This now includes:

  • Virtual machines – You can use the pre-existing templates or create your machine images to prepare Windows or Linux virtual machines and host any apps and services in these virtual machines.
  • Application services – Deploy new enterprise applications and gain instant and scalable access to it with minimal risk of downtime or data loss.
  • Active directory – Better manage the authentication, group policy, and security settings, etc., remotely.
  • Storage – Secure your critical business data with the solid infrastructure by Microsoft, all at an affordable cost.
  • SQL DB – Enjoy unlimited SQL relational database from Microsoft without the need for any on-premise software or hardware.

Why use Azure?

The primary benefits of hosting critical business solutions using Azure as SAP Business One include:

1. High flexibility

In fast-changing market conditions, you may experience a positive spike in your favor with a demand for more efficient technology solutions at any time. In such situations, Azure has it all covered well. You may design and launch innovative services at any time in lightning speed with the scope of scaling up storage and processing capabilities instantly.

2. Save cost

There is a very limited upfront cost for migration, and when it comes to maintaining hardware and that of energy consumption, you will reduce the overall costs. As the cloud providers offer security administration, the security costs are also covered. With enterprise-grade cloud services, you need to pay only for the availed resources, which can be scaled up or down at any point.

3. Services to meet any needs

Azure offers a huge number of à la carte services. You may search the Azure service list first when you have the need of any service or business app next time. Even on thinking of a customized app, there is no need to start from the very scratch as many of the apps can be integrated into the already existing framework and custom tailor meet specific needs.

Apart from the above, Azure also features fully managed services, quick disaster management, remote access management, etc., which makes it a highly flexible and user-friendly platform for business administrators. As the adoption rate of Azure is going up, the industry requires more skilled and knowledgeable Azure experts to handle the tasks at various types of IT settings.

Azure training

For beginners, Microsoft Official Curriculum could be a good option to start with the basics of Azure. Microsoft directly offers some support to IT professionals with some eBooks etc. through the MVA (Microsoft Virtual Academy).  Over time, Azure certification had undergone several improvements too. Now, the certification path of MS Azure is more modular with the need to develop IT infrastructure management skills, especially Windows Server. Some exams aimed at Azure certifications are:

  • Exam 70-533 – Implementing Microsoft Azure Infrastructure Solutions
  • Exam 70-532 – Developing Microsoft Azure Solutions
  • Exam 70-534 – Architecting Microsoft Azure Solutions

You will also find many other certification exams closely related to it like Exam 70-473, Exam 70-475, Exam 70-744, Exam 70-413, Exam 70-414, Exam 70-246, Exam 70-247 related to public and private cloud administration and Windows server infrastructure administration, etc. to hone your skills.

DevelopmentInsightsSaaS

How Is It Possible To Create A PHP Development Environment In Androids?

on January 10, 2019

Google offers the open wide space for the web developers to let them provide their applications on Google play for public downloads. However, in the case of Apple, it is totally under firm guidelines and there are many requirements to meet. However, people, most of the developers’ think that only ios can help them to do the best kind of coding. But what if Apple comes with a lot of restrictions whereas Google offers ease? One should prefer the option that comes with ease. All there is a need is to create an atmosphere which let the PHP develop enabled in Android applications.

Moreover, we all are well known to the fact that there are approximately 5 million web developers who are well-versed with PHP and can work with PHP at the utmost level. So, why to not to give it a try to convert those web developers into potential Android app developers by enabling just creating the perfect environment for PHP development in Androids. Besides that, while creating the environment-friendly for PHP you ought to have the software that is helpful for the coding. For instance- Termux that lets you run all the terminals.

Here are the few ways to create your android app using PHP

1. Editing the text is the mainspring

The foremost step is to choose the best text editor as it is the foundation for the developer’s community. Although, there is a presence of many text editors but finding the best is no so hard. But the most popular two are the Emacs text and Vi/Vim, which are often competing with each other. However, the most preferred is Vim due to its existence for a long time in the market.

Not just the existence decides everything when it comes to making a choice for the text editor. The other impressive factors comprise of reliability gained by the years of excellence, the charityware, and it highly customizable and extensible. Besides, due to its numerous plugins, it is highly handy to edit the codes on the text editor.

What can be expected from a text editor? In addition by all these valid features, it is way better than Emacs, so the editor war is of no use when the best is known.  So, use Vim for the androids where it is called as Vim Touch.

2. A help for PHP developers-

It is undeniable that Java has been and still continues to be the most predominant language for development of Android applications. Even though there are various ports present for app building like Python, HTML, and Ruby etc, but the Java gives outstanding performances that are not reachable by other ports.

But when it comes to using PHP in android, it will facilitate the best PHP developers who are keen to bring PHP into androids. Besides, it can compete with the development environment of Microsoft Windows 8 that has multiple programming languages enabled to build apps. Therefore, it will be really intriguing to see developers having a PHP enabled environment for native apps in androids.

3. Use lamp as server configurations

For your information, the lamp stands for the Linux, Apache, MySQL, and PHP which comprises together and make the LAMP. The lamp is really popular among the PHP web applications and PHP developers. However, you must choose the appropriate server like one is Palapa web server. The main perk of such a server is it handles the weedy CPUs very well and keeps their functioning top-class. Besides, all the constituent part must be current and up to date for the best experience.  While considering Palapa as the desired server, you will get a web interface that can enable to find out various aspects of web server eventually. Basically, you ought to find the best server just like one Palapa that comes with all the latest versions.

The inclusion of PHP in android is a perk for the system

Android apps can be developed from various way outs like python, CSS but why not with PHP? This issue was previously addressed well and solved now by the inclusion of PHP has done it. Moreover, it becomes so easy for the developers to take the app development by setting up the android app with PHP.

So, simply replace your Macbook pro with the Android device when you don’t want to carry something expensive or maybe some extra burden. Thus, it can be said without any confusion that PHP inclusion in Android is good and it can facilitate those upcoming or already existing more than 5 millions app developers for the whole system.

Author Bio

Gravatar A/c: https://en.gravatar.com/sonalmehta9

Sonal Mehta is a Content Lead at SoluLab, a leading Enterprise Blockchain, Enterprise Mobile Apps and Web design and development company, started by ex-vice president of Goldman Sachs and ex-principal software architect of Citrix. SoluLab Inc provides full spectrum, 360-degree services to enterprises, startups and entrepreneurs helping turn their dreams into awesome software products.

Social Profiles

https://www.facebook.com/solulab.inc/

https://twitter.com/ solulab

https://www.linkedin.com/company/solulab/

https://plus.google.com/u/0/107379179678816212221

MartechSaaS

How to Effectively Use WhatsApp for Your Business

on January 3, 2019

WhatsApp has taken over social media platform like nothing else. It’s revolutionizing communication by bringing in ease and flexibility, so much so that most of us now prefer to use WhatsApp for regular conversation and messages. All that you require is a stable internet connection like Cox internet and you’re set for smooth sailing. Furthermore, there is a new business application launched by WhatsApp for its consumers. It’s helping business owners around the world in generating profitable business solutions. This app is also extremely user-friendly and small/new ventures can utilize it for free yet effective marketing, making sure that they remain visible.

There are some glitches as its still new and new developments are continuously happening to make it more fruitful. Customers may expect immediate responses due to the mobility of WhatsApp and that may prove to be a hardship for any company/business owner. Regardless of all the pitfalls that one might imagine this app to have, it is the future of all communications. Some ways to effectively utilize WhatsApp to run your startup or running business are discussed below, with the hope that it may help optimize your dealings better than before.

1. Create efficient customer service

While it may seem like a nuisance that customers may need your constant attention but there’s no denying the fact that every business runs on good customer service. The more potent it is, the better are your chances of retaining loyal customers. Since WhatsApp is basically a communication tool, it’s all about connecting with people and that’s the edge that you can have, all for free. Create a company profile and you’re visible to customers everywhere who can view you and then easily get in touch as well. To make it a little hassle-free, there is the option of setting up automated responses that are sent whenever a customer has a query. You can simply give out a timeframe for a personal reply. Customers learn to trust your word this way and know that you are approachable. In short, there’s a lot that is customizable.

If you’re running a buying/selling business, you can create quick replies for whenever an order is received or delivered. Moreover, you can write up a quick policy that refers to the returning of an item and sends it as a “quick reply”, a new option that comes with WhatsApp business.

2. Share promotions, sales, and giveaways

With the status feature, you can share any promotions and sales that you may have going on instantly. Because of its reply feature, customers can present any codes that you have previously given. This can help create excellent sale opportunities since it’s all happening live and customer interaction is on the on the spot. Similarly, you can have giveaways to promote a certain product. Customers/consumers may not need it or be interested but since they can get it free, they are involved in the promotion. After all, who hates a freebie! People will share the product to outside groups, this helps with the marketing and therefore higher profits.

Note that since you’re shifting from a casual WhatsApp usage to a more business-oriented one. Therefore a stable internet connection is a must which you can depend upon. Be sure to check out your local Xfinity internet to get some of the best options available to you.

3. Bring in outer influence through collaborations

Collaborate with other relevant businesses to create a bigger marketing arena. Those businesses don’t have to be ones selling the same products. Let’s take the example of a baking business. Look at a few decor companies that are interested in arranging personalized events. Promote them in your group by showing pictures of an event where you offered the food items with all the décor managed by that company. They can do the same for you in their groups. You both get the benefit of the collaborated efforts and it’s completely cost-free.

4. Receive instant feedback

We’ve all experienced the irritable calls from customer services that ask you a series of questions to help rate a product. Instead of all that hassle and financial investment, simply create a questionnaire or a series of questions that can help say yay or nay to a certain product or service. Send that in your groups and get instant feedback free. The customers may also get some fun out of it if those questions are creative and this helps with the privacy issue that most people have. No one wants an unnecessary invasion of their time; with life so busy, it’s simply not acceptable in some instances. However, if you create a little entertainment, your viewers/customers may be more than willing to invest time. This makes sure that your customers are always aware that they are important to you and makes for valuable relations.

5. Stay updated

No business can become an overnight success. You need to review your services or products constantly for optimum results and that can take time. It is absolutely necessary that you know where your business is going if it’s expanding or you need to downsize. An extremely essential part of running a successful business or company is having the statistics and data. Keeping a record of your sales, profits and losses go a long way in ensuring your chances of survival in a competitive business world. WhatsApp now allows the recording of data and tracking of your progress.

In the menu, go to settings, then business settings and then look for statistics. You can view all your messages, including delivered, read, failed and replied. This can help you improve upon the customer experience and understand what they require or do not like. Moreover, you realize the number of efforts required to bring about a change for better future prospects.

6. Get the better of two worlds

Since Facebook owns WhatsApp, you can use both in accord to broaden your marketing scope. Sending and receiving messages is far easier through WhatsApp so using them both together helps you deal with the not so good messaging option on Facebook. You can receive notifications on both simultaneously. Create an ad on Facebook, you can also choose any of the existing ones that you may already have. Select the boost advertisement option and remember to select “Engagement” as your primary objective to receive the send to WhatsApp button.

There is still a lot of available space for improvements but there’s no denying the fact that WhatsApp will soon become the go-to thing for more businesses in the coming years. Startups and small setups can especially reap these benefits because there’s no need to invest some very precious greens in the beginning years when you require financial stability to actually produce/deliver products and services.

DevelopmentInsightsMartechSaaS

Earn Millions by Becoming an AWS Certified Cloud Practitioner. Here’s How

on December 26, 2018

When we talk about the leading cloud service provider, Amazon Web Services is an example that makes our mind tick.

These services act as building blocks to be used when building an application in the cloud. Since these services work in association with one another, cloud-based applications turn out to be organized and advanced.

The demand for AWS services has grown worldwide and, therefore, this realm has opened up new opportunities for cloud practitioners. If you really want to become an AWS Certified Cloud Practitioner, AWS Certifications are the best IT certification to scale one’s career. Though there are other cloud service providers, for example, Google Cloud Engine, Microsoft Azure, and Salesforce, AWS is the leading cloud service provider that involves a secure network of security.

AWS Certified Cloud Practitioner Certification Exam is all that you need.

AWS Certified Cloud Practitioner is a certification exam for cloud enthusiasts who really want to unlock the potential of the cloud to global business. This exam is for practitioners who are aware of technicalities of cloud and can convey the complete discernment of AWS Cloud. This exam allows you to test how strong AWS concepts are so that you can plan on your career ahead. Moreover, the AWS CCP certification is recommended by cloud experts to excel in Big Data and Advanced Networking.

Eligibility Criteria

The right criterion is mentioned below to appear in the AWS Certified Cloud Practitioner Certification exam:

You should have a minimum of six months experience of AWS cloud concepts no matter in what field, for example, sales, managerial, technical, financial or purchasing, etc., you have been working in.

You should be aware of IT services and what the different ways are to deploy them to implement in the AWS Cloud platform.

Exam Pattern

You would answer two types of questions in the AWS Certified Cloud Practitioner Certification Exam. First, the paper would consist of multiple-choice questions which have one correct option and three incorrect options that can distract you and the second type of questions is the multiple-response question which involves more than one correct response out of five options.

You can even select more than one response but make sure that both answer to your question well. Focusing on unnecessary topics of AWS can become your downfall as you may choose distractor options and lose your potential marks. What you need to note here is you can guess answers, and no negative marking will be there; however, if you leave a question unanswered then deduction of marks will be there.

Exam Objectives

Clearing this exam highlights your skills at

  • Understanding of AWS cloud and its infrastructure.
  • Well aware of account management, billing, and pricing
  • Convey AWS cloud values
  • Follow and implement the basic principles of AWS Cloud Architecture
  • Understanding of shared security model, security and compliance concepts
  • Need for technical assistance or documentation
  • Can deploy in the AWS Cloud

AWS Certified Cloud Practitioner Certification Subjects

The AWS Certified Cloud Practitioner Certification exam comprises four subject areas you need to study. Each of the subject areas includes particular topics.

Here are the four domains that the exam consists of:

  1. Technology
  2. Billing & Pricing
  3. Cloud Concepts
  4. Security

1. Cloud Concepts

The knowledge of cloud concepts is critical to passing the Certified Cloud Practitioner Certification exam. 28% of the exam includes cloud questions related to

  1. High Availability
  2. Fault Tolerance
  3. Elasticity
  4. Scalability

2. Security

No matter whether you have worked on infrastructure or not, security is always the main concern. Therefore, the AWS Certified Cloud Practitioner certification exam usually tests the knowledge of candidates by asking questions about security, acquiescence, and culpable management. About 24% of the exam involves questions about different security models, DDoS Protection, IAM- Managing users, Password policies, MFA, etc.

3. Technology

When it comes to security, the exam does not refrain from asking highly technical questions. Being an AWS Certified Cloud Practitioner, it is expected of you to have a handful of knowledge of EC2, RDS, SNS, ELB, S3, Lambda, etc. Do not skip this section as it covers 36 % of this certification exam.

4. Billing & Pricing

Though the section carries 12% of the content, you cannot afford to take it lightly as you will be answering questions related to the business application of AWS that includes Billing & Pricing. Furthermore, your competence in general account information, AWS support, billing, cost calculation will be tested. Keep your pool of knowledge widen enough to accommodate other exam domains, for example, AWS Cost Calculator service.

Final Words

Using shortcuts for clearing the exam won’t make sense in the long run. It’s not rocket science to pass this exam; however, your sincere approach is critical to fill gaps in knowledge. Tons of books and podcasts are available online if you are a beginner and want to dive deep into AWS Cloud. Make sure you acknowledge each subject and solve test papers to know the level of your preparation.

Good Luck!

Reference: https://aws.amazon.com/training/path-cloudpractitioner/

InsightsMartechSaaS

Essential Social Media Metrics You cannot Afford to Ignore

on December 21, 2018

Statista predicts that the number of social media users will reach 3.02 billion by 2021. Therefore, not using these channels to connect with your audience may hurt your branding efforts on multiple levels. However, as the number of your competitors investing in social media marketing (SMM) keeps growing, just creating a Facebook, Instagram, or Twitter account for your business is not enough.

To rise above your rivals and improve your customer relationships, you need to set the right SMM metrics and track them regularly.

What are KPIs and why are They Important?

Do you know which social media marketing practices bring you the highest ROI? Statistics show that 90% of marketers don’t know what their most profitable SMM tactics are. This probably means that they either rely on the wrong KPIs or don’t track any KPIs at all.

Your social media KPIs (key performance indicators) are basically the values you set to monitor the performance of your campaigns. Focusing on engagement, conversions, and branding efforts, these metrics help you make wiser decisions, refine your tactics, and improve your ROI significantly.

Now, if you’ve hired a digital marketing agency to handle your social media campaigns, you’re golden. In this case, digital marketing professionals will track the right KPIs for you and build your campaign around the results they get. However, if you’re building your SMM campaign all by yourself, measuring its performance may be overwhelming for you. As there are numerous metrics to track, you first need to learn how to choose the ones that really matter.

This is the basis on which you will further build your success in the overcrowded social media landscape.

Brand-Related Metrics

When building your social media marketing campaign, your goal is to raise brand awareness and connect with the right people on a personal level. This is why you need to track brand-related KPIs, as they help you understand how strong your brand is.

1. Brand Awareness

Brand awareness tells you how many people know about you. To measure it, you first need to determine the timeframe within which you want to measure your brand awareness and determine the brand awareness metrics to track (mentions, shares, etc.) This is where social media monitoring tools can help you, as they let you find both @direct and indirect brand mentions.

2. The Reach of your Posts

This KPI shows how many users have seen your piece of content since it was published. As such, it heavily depends on the relevance of your post, as well as when it was published.

How to measure: (the reach of a post/the number of your followers) x 100

3. The Growth of your Following

This KPI tells you at what speed your follower base expands on social networks. It doesn’t focus on how many followers you attracted within a certain timeframe, but on how quickly you gained them.

How to measure: (net new followers/the total number of followers) x 100

Engagement Metrics

Relying on your brand reach is not enough. Having thousands of followers is purposeless if they don’t communicate with the content you share. To measure the true impact of your campaigns, you need to track your target audience’s engagement, too.

By engagement, many marketers mean likes, shares, and comments. However, these are vanity metrics that make you feel special about the performance of your posts but tell you nothing about how your followers engage with them. This is why you need to put them in a broader context by combining them with the following KPIs:

1. Applause Rate

Likes are important because they indicate how many of your followers have seen your post and liked it. However, monitoring the number of likes doesn’t tell you much about people’s engagement with your content. This is why you need to keep monitoring your applause rate that shows what percentage of your followers considers your posts relevant.

How to measure: (the number of likes per post/the total number of followers) x 100

2. Amplification Rate

Your social media shares tell you how many people consider your content valuable enough to share it with their network. However, what if one post performs significantly better than the other? What you can you conclude from these numbers, except that one is more popular? You’re right, nothing. This is why you need to track the amplification rate or the average number of shares per social media post.

How to measure: (the number of shares per post/the total number of followers) x 100

3. Virality Rate

What is better- a post with 15,000 likes but poor virality rate or a post with fewer likes but a higher virality rate? The latter one, of course. Precisely because of that, you need to measure the virality rate. This metric shows you the number of users that shared your post, compared to the number of its unique views.

How to measure: (the number of shares/ the number of impressions) x 100

Conversion Metrics

Calculating the engagement metrics is only half the equation. The other half is to understand how many of your followers are eager to convert. This is what conversion metrics are for. They are critical for the performance of your campaign, as they directly indicate the effectiveness of your social media engagement.

4. Social Media Conversion Rate

This metric represents the total number of conversions arriving from social networks. It helps you understand the effectiveness of your posts and see how well your social media content resonates with your target audience.

How to measure: (social media conversions/the total sum of conversions) x 100

5. Click-Through Rate

The click-through rate (CTR) shows you how often users hit the CTA link in your posts. Similarly to other conversion metrics, its goal is to show you whether you’re targeting the right audiences and whether your posts resonate with them.

How to measure: (the number of clicks on a post/ the number of impressions) x 100

6. Bounce Rate

Calculating the CTR alone is not enough. You need to know what happens once a user lands on the page. And, this is where your bounce rate steps in. The bounce rate represents the percentage of visitors that click on the link in your social media post, land on the page, and leave it immediately, before taking any further action. If your social media bounce rates are high, this only means that you’re either targeting the wrong audience or that your landing page doesn’t meet their expectations.

How to measure: This is where Google Analytics can help. Choose Channels> All Traffic> Bounce Rate and the tool will rank your digital marketing channels by their bounce rate.

Over to You

Boosting your presence in the competitive social media sphere doesn’t happen overnight. To succeed, you need to choose the right metrics and track them regularly to measure the performance of your strategy. This will help you make wiser decisions and take your strategy to the next level.

What social media marketing KPIs do you track?

ProductsSaaS

Why Your Startup Needs A Test Management Tool?

on December 20, 2018

Testing plays an imperative role in creating a positive or negative brand image. Since a startup is in its very early phases, a startup cannot risk its brand image at any cost. Therefore, a tool is required to check the quality of the startup product.

Keeping this scenario in mind, we are presenting you the list of reasons why your startup needs a test management tool.

1. A Good Test Management Tool Has A Powerful Dashboard

This automatically finishes the requirement to message the individual team member regarding an update on the project’s status. A good test management tool’s interactive dashboard enables you to get a 360-degree view about the projects ongoing status. This will free you from the hassle of running after everyone to gather updates. It enables you to simply log in and see upgraded bug reports, test cases, test scenarios, and status reports.

2. It Offers Stress-Free Project Management

The dream of the tester is to have stress-free project management. An efficient testing tool enables you to manage your activities without getting disturbed by various documents. You develop your own testing project and synchronizing it with your testing requirements. In addition to this, you can define your testing team by making an addition of more users who can also see the outcomes and make status updates after fixing the bugs.

3. It Has Requirement Planning

Another benefit for startups from the test management tool is that it permits you to associate your test cases and test scenarios with your project’s requirements in just some clicks. You attain updates for each minuscule bit of information showing up because of traceability. You can also see which requirements have passed and failed.

4. It Covers Test Management Requirements Effectively

It enables you to create a detailed test plan, write test scenarios, create test cases and execute those test cases. You can also use the test cases in your regression cycles rather than allocating the majority of the time on a new one. It permits you to save work on word and PDF and utilize whenever you require it.

5. It Offers Defect Management

Bug identification is easy, however, organizing, tracking and managing them in one place is very difficult. If a test management tool that you use has a rich-information format, it can clear your line of sight by combining your configurations and activities in one place. Just record, manage and track your entire testing efforts in a very productive user-interface and gain access to your projects at your fingertips.

6. It Has Automation Testing

Flat design style modern vector illustration concept of teamwork consulting on briefing small business project presentation group of people planning and brainstorming ideas of company financial strategy.

A test management tool gives to freedom to automate your testing activities. You can only incorporate input-driven scripts into your tool and run them across selenium supported test environment with minimum human intervention.

7. It Provides Seamless Integration with Other Powerful Apps

A good test management tool provides flawless integration with numerous powerful apps to sync data and streamline workflow, providing you an improved experience which is powerful, adjustable and fast. It enables you to manage your releases and work together with your teams without missing out on any mission-related tasks without any disruption.

8. A Good Test Management Tool Also has Mobile Version Available

Mobile test management tool has been on the wish-list of every tester for very long. This is because it provides you with the convenience of working on-the-go. Whether it is rejecting or approving test cases, assigning and logging defects, it would assist you to create real-time test management with only some taps.

9. Its Interactive APIs Can Assist You Gain Competitive Advantage

You can integrate your current work-flows with test tool’s APIs. It will enable you to decrease disruptions and also adds value to the end-product. The interactive APIS will transform your business and attain competitive advantage.

10. It Has User-Friendly Interface

A good test management tool always has a user-friendly interface and provides intuitive performance and functioning that makes management more fun and engaging.

Author Bio

Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing Consultant.

DevelopmentSaaS

How Scrum Became the Dominant Agile Approach

on December 19, 2018

The term “Scrum” was first introduced back in 1986. At the time, very few people suspected that what seemed like another buzzword would go on to blow other methodologies out of the water. And just so there is no misunderstanding: there is no shortage of other agile frameworks out there. So, what are the main reasons behind this meteoric rise?

The reasons are many and as covering all of them would take up an entire book, we will focus on the most impactful ones today.

Keeping it simple

One of the main selling points of Scrum is the fact that it has a very simple and fixed and limited set of roles, tools (artifacts), responsibilities, and events (ceremonies) that give structure to software development. For example, there are only three roles to begin with— Scrum Master, product owner, and development team.

It is actually quite interesting to find out that many Scrum naysayers mention how Scrum is too complex or rigid, when in fact it only provides a very limited number of guidelines.

Scrum has been consciously pared down to the very basic roles, responsibilities, events, and artifacts that interact so as to provide a framework for delivering valuable software. The teams are actually encouraged to build on this and to find the best ways to make Scrum work for them.

How it plays out in practice

Furthermore, Scrum increases team velocity, collaboration, and creative thinking. It equips you with everything you need in order to face practical issues and shifting requirements that arise during the project. Change is not only accepted but embraced and planned for. Meetings happen on a daily basis and progress is openly discussed. In this stage, it is common to see team leaders using visual tools such as Scrum boards and visual charts.

Scrum also values transparency over everything, allowing the entire Scrum Team full insight into how they are doing, whether there are areas in which the team can improve. Through inspection and adaptation, the team can find new ways of doing things and identify parts of the product that no longer hold any value and that can be put on hold or abandoned altogether. This significantly reduces waste in the development process.

Along the similar lines, incremental software releases also help in tackling different problems on the go. Namely, Scrum lays the groundwork for early and continuous delivery of software releases and encourages heavy user involvement. Feedback is gathered not only from end users, but stakeholders and customers as well. As a result, developers are able to assess product performance and see how well it matches market needs and expectations.

Moving out of software development

While Scrum began its life in software development, over the years, it has been applied in a number of different industries and business fields – from manufacturing to marketing, from healthcare to HR and more. In fact, if you want to run a business more efficiently, Scrum can be something that you can try out for fit.

This is enabled by Scrum’s underlying structure which is based on common sense and pure empiricism which can be applied to any kind of a team and organization. Scrum simply provides you with certain mechanisms to inspect your work and adapt how your team operates based on those findings.

In other words, Scrum is great at shining light on areas of your organization that might require improvement. This applicability of Scrum to industries other than software development has also contributed to its ever-increasing popularity.

Still not a silver bullet

It should be obvious by now that Scrum is no fad. It has an impressive track record for teams as small as several developers, but also organizations with hundreds of employees.  If you do not believe us, check out a huge body of documented use cases. Likewise, note that you can tap into a whole ecosystem of standardized certifications and educational resources to overcome the learning curve. Additionally, you can take advantage of free scrum software like VivifyScrum that can help support your team.

That being said, Scrum is not for everyone. It may take a while for newcomers to grow accustomed to Scrum and those who are used to “command and control” culture are likely to find themselves on unfamiliar ground. Therefore, you need to know what you are getting yourself into (read the Agile Manifesto) and ensure this methodology suits current work styles and flows.

Conclusion

For better or worse, Scrum is the king of agile approaches. This coveted position has been secured largely thanks to a fine blend of performance and simplicity.  Ready to use right away, this methodology features fixed-length iterations (sprints) and a limited set of rules. Among other things, it allows you to juggle a variety of priorities, track progress, improve collaboration, and receive invaluable feedback.

Development teams are able to exhibit a high level of flexibility and communicate openly and regularly without compromising the end result. Everyone is on the same page, has a sense of real progress, and is focused on the set goals. Consequently, the organization as a whole benefit and becomes versed in accommodating changes impediments.

InsightsSaaS

List Of The Most Desirable Apps For 2019

on December 17, 2018

You require a certain degree of seriousness before you decide to start your mobile business application. If you can amass it, then the time is perfectly ripe to begin, as app development offers profound business opportunities. According to analyses conducted by relevant bodies, the sales of smartphones are increasing day by day. It further explains that the number of people involving in digital interactions on a regular basis is also increasing continuously. However, before contacting some of the best app development organizations, you have to think about the type of application that will bring in profits and revenue, while engaging more users in a short period.

  1. Transportation applications

Traveling is essentiality that people want to be sure of before stepping out of the house. Your mobile app development company in India can help users decide on the right public transportation mode. The selection can be according to convenience, economy or time-saving facilities. Offline services attract more users than online ones, and you can exploit that feature to draw in customers.

 

  1. Dating applications

Researches are pointing out that the smartphone is the reason behind people becoming lonely. With a mobile application that allows a user to communicate with likeminded and interesting people, your business can race past others in no time. Your app can import users from some of the existing media platforms via a system that lets two people search out partners based on compatibility.

 

  1. Task management applications

If there is an application which users can utilize to manage tasks and make plans, then it allows the user to maintain motivational levels. A unique app like this one will remind the user of daily chores like setting up alarms, informing about housework, examinations, workouts, and others.

Source – Pixabay

 

  1. Food delivery applications

When guests are only a few kilometers away from the doorstep, preparing meals in time gets tough. That is why food delivery apps are so much in demand these days. If you can create an application for grub delivery, then there is a possibility of it achieving success in an instant. Users always appreciate applications that ensure fast delivery of food from renowned and favored restaurants.

 

  1. Job hunting applications

A rather unusual idea for an app but has the potential to succeed, job search applications are essential in today’s time. It will be a marketplace where employers and job seekers can come face-to-face. Go to an application developing agency for the creation of this dream smartphone application. Entrepreneurs also use online platforms to hire full-timers or freelancers.

Source – Pixabay

 

  1. Emergency applications

A sudden and unpredictable emergency can ruin a day at any time. So, a disaster, terror or emergency warning app can be a brilliant idea. There are already multiple apps regarding coverage of unforeseen and unfavorable situations. These apps have an alert function which prepares you to face a disaster or inform relatives and loved ones. Such an application can also notify the police, fire departments, hospitals, and others.

 

  1. Gifting applications

The busy and hectic life of today doesn’t allow a person time for purchasing gifts for loved ones. An application can let you send flowers, gift cards, toys and other goodies with a single touch. It will be quite a surprise for the recipient or receiving a gift without any prior information. A user can connect to the application and select gifts, flower bouquets, chocolates, and other special items.

 

  1. Reservation applications

You aren’t always in a mood to go out for dinner, and when you have it, you can’t afford to spoil it. Most reputable and renowned restaurants remain full almost every day, and prior reservations are the only way to grab a bite. An app which allows a user to book a table with multiple options can be successful in no time. It is one such app that will have a design to meet necessities of unexpected dinner outings.

 

  1. Holiday planning applications

Now that the internet is bestowing uninterrupted knowledge and information, many people utilize holidays by planning trips. You can think about app developers to prepare an application for you that will let a user plan vacations. Such an application can contain reliable audio information that anyone can listen to. It can also have facilities like searching for restaurants, bars, taxis, buses entertainment modes, etc.

 

  1. Fitness applications

As mentioned before, the internet is the all-knowing digital partner of everybody currently. As a result, many people are finding out the pros of fitness and good health. Just as it is difficult to go to a shop to purchase a gift, finding out time to visit gyms is also negligible. For that reason, fitness applications of today are one of the favorite choices of youngsters. These apps encourage users to pursue goals of fitness, health or bodybuilding.

 

  1. VR/AR applications

There are mobile apps that companies develop based on a VR system. A user can click a picture of the interior that will undergo revamping and then compare the different objects, colors, backgrounds, or for adding an amenity like furniture. With an AR app, a user can scan a room with a smartphone camera and place the selected items to decide on the style and compatibility.

Source – Pixabay

 

Best ideas

Given above are some of the best ideas for applications in the upcoming year. As mentioned before, more and more people are relying on smartphones with every passing second. It is quite understandable that a significant number of users will join in the squad in the upcoming years. For people who find mobile applications puzzling, this article should clear everything up. After all, without knowledge of different application types, it will be almost impossible to start the business you wish to open. This topic will expand your understanding of the multitudes of applications that are flooding the smartphones of users. You also have to consider going for such applications that the customers are currently seeking. The wrong one can lead to a complete waste of your investment.

1 … 11 12 13 14 15