Category: Martech

InsightsMartechProducts

4 Ways Fintech Is Making Life Easier for Businesses

Fintech means streamlined communication and more convenient financial and banking solutions for consumers. It’s also making life easier for businesses and their customers, too. Combining finance with digital technology, it offers more reliable, convenient, innovative, and secure platforms for facilitating transactions and other services at faster speeds than the brick-and-mortar and even earlier online alternatives. 

Just how, specifically, is Fintech solving problems for businesses of all sizes? There are plenty of ways, from enabling them to accept payments on the go with ease to allow them to offer better customer service to current and prospective clients.

It allows businesses to accept payments — practically anywhere

Finding a way for customers to pay for products via digital technology doesn’t seem like it should be all that difficult, but there are many intricacies. That happens due to the many payment methods available, issues like tax discrepancies in different locations, processing fees, and other issues. 

Fintech has the answer, though, in the form of platforms like Square. A small attachment adapter allows businesses to swipe credit cards and accept payment on the go — even when they’re not connected to WIFI — whether they’re in a conference hall, restaurant, greenmarket, or storefront. Today, many businesses use Square with a stand to replace a cash register, so it’s no longer just for transactions away from their home base.

Stripe is another helpful Fintech tool that allows businesses to accept payments. The major difference between the tools is that while Square is primarily used for payments made in-person, Stripe focuses on online payments usually made remotely.

Securing transactions

Security is a huge concern for both businesses and consumers. Fortunately, blockchain technology has made transactions a lot safer and easier for organizations and people who use it. Essentially, the technology keeps a record of information within a transaction in a “block” that’s linked to other blocks on a virtual chain — hence the name. The blockchain is encrypted and enormously difficult to corrupt because altering one block will affect the entire ledger. 

Moreover, transactions don’t require third-party, intermediary processing, which means they occur much more quickly than they would if they did need an intermediary, as transactions typically do, as well as safely. This is helpful for many types of businesses, such as retail, which benefits from secure, swift transactions. Even fast-food chains like Starbucks and Burger King are accepting cryptocurrency in some locations, with transactions conducted via apps. 

Digitizing currency

Some countries, such as Sweden, are already well on their way to becoming cashless societies. The Harvard Business Review reported that cash transactions under $20 had dropped to 37% in 2019 in the United States, down from 46% in 2015. Digital currency could be well on its way to replacing physical currency for good, increasing efficiency, speed, and convenience. 

Credit card payments are nothing new, of course, but today, more and more businesses are accepting them for smaller transactions. Some are even taking cryptocurrencies such as Bitcoin, which, through blockchain technology, allows customers to pay for purchases without an intermediary to process the transactions. Many small businesses are doing away with cash transactions entirely.

Facilitating payroll

Fintech also offers platforms that intersect with responsibilities generally handled by human resources or accounting. Software such as ADP, HReasily, and even Square will take care of your payroll processing, tax documents, benefits information, and more. 

This can be especially useful for small- and medium-sized enterprises (SMEs) that usually deal with these issues on their own, often spending too much time dealing with the various intricacies of bonuses and tax-filing. Not only does this free up time for SMEs, but it also takes concerns about areas they may not understand or have a dedicated staff to handle fully off of their plates.

Fintech is important for all businesses that depend on customer service, from retail to insurance. It facilitates greater reliability and security, which is essential for an organization’s reputation. In the future, we’ll likely see Fintech touch even more areas of the business world and provide solutions we can’t even imagine, driving increased consumer engagement and trust in brands.

DevelopmentInsightsMartechSaaS

Successful Mobile App Ideas to Boost Your Business

Mobile apps are dominating our interactions with brands. If your audience wants to understand a product, buy or sell it, or get engaged with the product, they turn to a mobile app for the same.

It is slowly becoming important for businesses to stay present in this medium. However, it is important you think outside the box if you want to attract the attention of the target niche.

The reason being, there are several apps that belong to the different niches, and each one is getting a good amount of traction. If you repeat what others are doing, then you might not be able to convert. However, if you bring in a USP, then you would gain not just conversions, but also profits, as per the startup app development guide.

We have curated a few Android app ideas that should be able to win you the niche’s attention and garner more conversions for the product or service you are offering.

The Buy & Sell Niche

This is the niche that gains maximum conversion, as people are on the hunt for convenient means of buying and selling products. Scan and shop are reinventing the buyer’s life. You can see how comfortable life is as a result of this new method- where the customer has to scan the product, and it gets added to their cart. The customer won’t need to check out of the store manually; the app does it for them. This is just one of the many ways your app can redefine the whole process.

Finding a product in-store using the buy and sell an app or, creating smart lists that show you where the products are located within the store is also another method of developing an app for the buy and sell niche.

Food Apps

This niche still comprises of many unexplored areas that you can tap into if you want to deliver a good app to the users in your niche.

The food donation app is an excellent path to explore. Why waste the leftovers? Why not donate it to someone in need? The app will help people who have an excess of food connect with those who give food to the needy, and thus ensure the food does not get wasted.

There are difficult times when the food or rather the materials needed to prepare food, needs to reach the people in desperate need for the same. The food apps can help people distribute the menu to the needy.

These are just app ideas that you can validate and convert according to the requirements.

Invoicing Solutions

Many startups have to invest all their efforts into getting the invoicing done on time. They have to spend their resources in ensuring that the taxes are filed in time and take care of the balance sheets as well.

However, small businesses can’t manage everything by themselves. That’s why you can deliver an app solution specifically for them. The invoicing app solutions can help calculate the amount of tax to be paid and will help you know if you are paying the right amount of tax.

It is an interesting app that you can deliver to the startups. Apart from tax calculations, it can also help manage the profits, the investments they need to make as a business, manage their salaries, and help with paydays. There are various ideas that you can develop for businesses.

On-demand Apps

The on-demand segment is fast gaining popularity among the audiences. You need to pick up an idea that will resonate with the audience in this segment, and work on fulfilling it.

The on-demand car wash service is a solution that will help people who need a car wash or car cleaning service at the last minute. If they need it immediately or within an hour’s interval, then this car wash app will help them.

The on-demand laundry service is also another idea that you can develop on. Look into the gaps that exist in this niche, and deliver an app accordingly. Apart from cab and food, on-demand groceries, fruits, stationery, and other industries have also entered into this niche.

You will notice that there are several players in this niche, and you are competing with several players at the same time.

You must deliver a good user experience if you want to convert the users.

The Translation Apps

Businesses are operating at a global level, which is why it has suddenly become important for people to start speaking the language of the people in different countries. The translation apps will help translate from one language to another. It also helps you understand what the other person was trying to communicate.

Apart from the translation apps, you can even use language apps to help the people in the target market to learn a new language. It makes life easier for them to learn and adapt to a new language environment, without actually investing money into learning.

Productivity Apps

Both personally as well as professionally, you need a productivity app that can help you get through the day easily. From ensuring the milk can is full to making use of these apps to buy the necessary supplies, these apps make your day easy.

The note-taking app was used to make sure that you could write anything that came to your mind instantly. This was helpful to the writers, especially. There are several versions of these apps at present. You can use this concept to deliver other productivity solutions to the end-users.

The smart list app is helpful to everyone who wants to make their travel, grocery, or other lists.

Summing up

These are just a few ideas genres that you can use to create app solutions for your target market. Also, If you’re a fan of customizing your Android device through rooting, you can try out these Magisk modules to spice things up a bit. It is important, however, that you hire an excellent Android app development company that can help you create a winning solution.

About the author

Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading Mobile App Development Company with 16+ years of experience. He loves to write about technology, startups, entrepreneurship, and business. His creative abilities, academic track record, and leadership skills made him one of the key industry influencers as well.

Social Links

Linkedin – https://www.linkedin.com/in/rathodatman/

Twitter – https://twitter.com/RathodAtman

Skype: atman.rathod

Medium: https://medium.com/@rathod.atman

Facebook: https://www.facebook.com/CMARIXTechnoLabs/

DevelopmentMartechSaaSSEO

5 Things You Should Know Before Creating a Cryptocurrency App.

Cryptocurrency’s popularity is increasing day by day. It’s such a promising market that many businesses want to leverage it to make money. Creating a cryptocurrency app is an excellent investment as the trading volumes are increasing worldwide. That’s why, as a business owner, you might be interested in creating an app that can handle transactions. However, you should keep in mind that the said app should uphold the values of blockchain i.e., decentralization and transparency. 

To create a crypto app, you can use standard, open-source libraries such as Coinbase SDK, or BitcoinJ SDK. Or you can create a custom wallet.  Both are excellent in their own ways. But there are problems with using open-source libraries such as publicity of exploits and operational risks. 

For a more secure and efficient solution, you should make your custom wallet through software development companies like BairesDev, to build a  personalized wallet that satisfies your requirements. But before you start working on a cryptocurrency App, there are a few things that you should know. 

Components of a cryptocurrency app

There are a few essential components of a cryptocurrency app that must be specified to your application development vendor. Those are:

Graphic Front end interface: The graphic front end is the face of the app, where people see the exchange. A simple interface that’s user friendly and responsive is best for a crypto application. You can make the application for iOS and Android. There are a few functionalities that you should have, such as login, transaction ledger, buying and selling, and fund withdrawal and deposit. 

Wallet: This is what will store the cryptocurrency. You have to connect your wallet to transactions as well as the fund amount. This is a delicate component, so it should have enhanced security features. You can also integrate your wallet with banking services so that the money gets transferred directly from the bank account.

Trading engine: This is the central part of the cryptocurrency app. The trading engine does transactions and tracks them. It also calculates balances. You can put stop-limit and stop-loss order functionality in your trading engine. It will help pull experienced traders towards your app 

Administration system: An admin system performs all the major activities. It powers up activities related to operational and organizational aspects of the app—transactions, wallet management, managing listing, fee, adding, and new currencies. 

Features

There are a few features you should put into your cryptocurrency app. These come equipped in custom solutions by application development companies. A few of them are listed here. 

  1. Social media login for ease of use 
  2. Market trends broadcast  to get real-time information (can be displayed through bar charts, pie charts, infographics, etc.)
  3. Cryptography exchange and tracking setup
  4. Search option for different types of crypto
  5. Profile set up for customers 
  6. PIN codes for coins
  7. Push Notifications  
  8. Security setup

Types of cryptography exchanges  

Cryptography exchange is a platform that people use for crypto transactions. The different types of exchange are:

1. Fiat Crypto exchanges: This exchange changes FIAT currency (USD) into crypto. It’s useful for people who don’t have experience and want to buy crypto using their debit/credit card or with cash. 

2. Crypto exchange: In this type, customers can buy one crypto using others. It is used by experienced traders who want to make money quickly.

3. Peer to peer exchange: A decentralized transfer between two interested parties. 

Types of wallets

There are many different kinds of wallets that you can configure for your crypto application. They are:

  1. Web wallets: These are a kind of hot wallet i.e. connected to the internet. They give customers access to cloud connectivity and hence are flexible and convenient. The security key is saved on the server. Therefore they are not very secure. They are only useful for storing a small amount of cryptocurrency. 
  2. Mobile wallet: These are also an example of a hot wallet. Customers can access these via mobile. These wallets can be used for paying with cash and for transactions through cryptocurrency. They use QR codes for extra security.  
  3. Desktop Wallet: These can be either hot or cold. These are software packets that download directly into a system. Users can access these without using a browser. They are safe from malware as they are disconnected from the internet. They don’t save private keys in third-party servers, they save it on the customer’s system. Hence they are secure too. 
  4. Hardware Wallets: They are better than other wallets because the keys are saved on separate devices. They’re costlier than cold wallets. They’re better for storing crypto rather than using it. However, they’re not very convenient as they have to be connected to the internet every time anyone needs to do a transaction.  

Most popular cryptocurrencies

If you build a cryptocurrency application, there are many different types of crypto that you can integrate into your application. For example

  1. Bitcoin: A cryptocurrency created in 2009, it is one of the most popular cryptocurrencies out there. It is currently used by many companies worldwide for their transactions. Bitcoin first came into limelight when it blew up in 2017. 
  2. Ethernet: It was created By Vitaik Buterin. It is one of the top-ranking cryptocurrencies. It has a block time of 14-15 seconds and the current supply is 120 million. 
  3. Dogecoin: This is one of the biggest contenders of Bitcoin. It started in 2013 and was based on dog memes. Till now, users have mined one hundred million coins. Block time is one minute. 
  4. Ripple: It was created by the ripple company in 2012. Its 2018 market capitalization was $23 billion. 
  5. Litecoin: It was started in 2011 as an open-source project on Github. Its block time is 2.5 min and is a low-cost cryptocurrency. 

Conclusion

Starting a cryptocurrency business is all the rage these days. Even though cryptocurrency is not “legal” in many countries, it’s catching on quickly. It’s futuristic, flexible, and profitable. 
But at the same time, you have to follow the rules. You have to follow government guidelines. You have to secure your wallet so that it’s safe to use. Many companies are using the concepts of blockchain to create business solutions. A cryptocurrency app hence may be just the thing that propels your business to the forefront.

InsightsMartechSEO

Why Your Business Needs to Own a Domain

Over the last few years, the thought has shifted for a lot of small- to mid-sized businesses that a unique domain isn’t always necessary. Instead, these companies have opted to take the entirety of their online presence to social media.

Facebook, Twitter, and Instagram are what many consider to be the de facto standard tools for marketing. They are wrong.

To a degree.

Yes, having a social networking presence is crucial to your small business. Without using the likes of Facebook, Twitter, and Instagram, you miss out on a large audience—one that may or may not has heard of your company.

That won’t do in a world where business moves at the speed of 140 characters.

But then again – why should you invest the time and money into a domain? Let me explain.

What is a Domain?

First, let’s make sure we’re all on the same page. The easiest way to define a domain is to show you an example:

google.com

That’s a domain, right? Well, it’s actually not that simple. 

What you see above is a web address, a URL. Domains are a bit more inclusive than that. First off, a domain keeps people from having to type out the IP address of your server. So instead of typing 172.217.1.46, you’d type google.com. Domain names use a number of special services to resolve Domain names to IP addresses. Should you want to learn more on how servers work, check this Host4geeks article too.

But the domain isn’t limited to only a website. For example: Say your business is wewidget.org. People could type that into their browser and go to the WeWidget website. People could also send an email to help@wewidget.org to reach the company. 

The wewidget.org domain could also be used for FTP, cloud services, online shopping, and much more. So it’s not just a URL, it’s a window to an entire range of services that you can create on your own or with the help of offshore developers.

Let’s talk about why.

It Makes You Look Professional

When people ask you about your company, and you want to make sure they have all the information they need, the last place you want to send them is Facebook or Twitter. Why? It makes you look as though you don’t care enough about your company to show it off. 

A domain allows you to have your own unique URL that can be easily remembered by anyone. But more importantly, it allows you to offer up as much information as you feel necessary about your company. You are in control. You can have an About section, a products or services page, a section that highlights your employees, and much more. With your own domain, you can even add an AI-based chatbot to your site to assist with customer Q&A.

Your own domain also allows you to have email addresses that include the name of your company. So instead of using bob.wewidget@gmail.com, you could use bob@wewidget.com. Of those two email addresses, which do you think looks more professional?

Easier Expansion

Another plus of having your own domain is that it allows you to further expand your offerings. With the help of offshore programmers, you could create web applications specific to your company. 

Say, for example, your company deals with managed PC support. You could hire offshore software engineers to create an app built into your website that allows clients to quickly send in help requests to specific support specialists. Pulling this off without a domain would be tricky. And without the ability to expand your online presence, you run the risk of staying small.

Local Search Results

To anyone that has tried their hand at marketing in the new world order, it’s rough. With an inordinate amount of competition, it is so hard to be seen—no matter how good your company is. This is why you need a domain. 

Without a domain, your company will not show up in local search results. So if someone searches for “widgets near me”, We Widget won’t appear in the results unless it has a domain. If your business depends on local business, this is something you can’t do without.

But don’t think that your business will automatically start showing up in search results just by purchasing a domain. You have to put the time and effort into crafting a professional website with plenty of pages that offer content the Google bots can crawl. The more information about your company you have associated with your domain, the better the chance it will show up.

How Do You Purchase a Domain?

You can do this in a number of ways. You can purchase the domain from Register.com and then associate your hosted website with the domain through your host’s admin panel. An easier method is to simply purchase the domain and hosting together. There are plenty of sites that offer such packages, like Vervehosting, GoDaddy, Google Website Hosting, AWS, Rackspace, and more.

If you’re looking for the easiest, most cost-effective solution, go with the hosting/domain combo. Not only will you save money and time, but you’ll also have customer support for both your hosted site and your domain in one location.

The cost for both a domain and hosting can be as low as $12.00 USD per year for the domain and $9.99 per month for the hosting. You’d be hard-pressed to find something at this price point that will give you as much ROI.

Conclusion

You should consider a domain for your company a necessity. Without one, you’ll miss out on expanding your presence, increasing your clientele, and so much more. And whether you create your website on your own, or outsource to a third party, make sure everything found on your new site is relevant, up to date, and easy to read.

DevelopmentInsightsMartechProducts

6 Important Skills for Project Managers

When you’re a project manager, you tend to have a lot of things on your plate, and it can be difficult to get them all right if you don’t possess the necessary skills. To help you, we’ve put together a list of six skills that help project managers experience success on a regular basis.

Keep reading to learn what skills you’ll need to cultivate to make an impact on your business.

1) Empowering Individuals & Collective Teams Can Take You Far

Although the word “project” is in the title, one of the biggest parts of being a project manager is actually the management of your team. In most cases, companies that encourage the empowerment of their employees have been shown to have the highest records of growth and long-term stability.

When you as a project manager know how to empower your team and encourage them to become the best versions of themselves, you encourage both their growth and the growth of your company. Empowering women is especially important. And as any successful executive or business owner could tell you, happy team members make for higher rates of productivity, sales, and customer satisfaction.

So if you haven’t yet begun to empower your team members to take initiative and introduce their own ideas into your everyday business practices, there’s no better time than now to start.

2) Planning is an Absolute Must

As a project manager, you play a major role in decisions both large and small. In fact, you’re likely presented with more than 10 critical decisions over the course of each day, and in many cases, those decisions will have an impact on the long-term and short-term growth of your company.

So it goes without saying that making decisions that reflect a larger-scale plan is a must.

First, though, you need to successfully plan both the big picture and minute details of each project from the get-go.

When you do this successfully, you increase the chances that your project will go off without a hitch, and you help empower team members to ensure the completion of vital steps within the plan.

3) Know How to Appropriately Communicate with every Generation

Once you’ve come up with a plan, it’s also necessary that you know how to effectively communicate to each of your team members. If they don’t understand exactly what’s expected of them, you run the risk of running into problems later on.

The most successful project managers know how to tailor their explanations to the various generations according to their particular communication styles.

Baby boomers, for example, tend to communicate best in face-to-face settings, whereas Gen Zers tend to demonstrate the highest rates of comprehension in digital settings.

The ideal communication style often varies from one generation to another, but more so from one individual to another. That’s why getting to know your team members and their individual communication styles can help you ensure smooth transitions between each step in your project management process.

4) Time Management is Essential as a Project Manager

If you’ve adequately planned out your projects, they likely have a projected completion date. It’s at this point that effective time management becomes a necessary skill if you want the project to be completed within that projected timeline. To do this effectively, you need to have a clear idea of your team members’ respective skills, the resources available, and the resources that will be necessary to ensure timely project completion.

5) Make Sure You Know Your Stuff

The market is constantly changing, and your knowledge of your field needs to adapt to reflect those changes. The most successful project managers know that their learning is never done, and they actively look for opportunities to know more about their job, current market trends, and the elements that affect both each day.

To put it simply, make sure you know your stuff. Because the more actively you approach learning, the less likely you will be to enter a project with outdated knowledge and information. This will then enable you to make informed decisions about the necessary timelines, tasks, team members, and overall plans for each project.

6) Know When You Need to Negotiate with Peers and Clients

With the willingness to learn comes the knowledge that you won’t always be right. If you can embrace that knowledge and put it into action when interacting with peers and clients, you’ll find yourself miles ahead of other project managers. This is because project managers who approach complicated situations with this mindset tend to be more successful in negotiations than those who approach the same situations with the thought that they, and only they, have the answers.

Simply put, an accomplished project manager knows when to stand up for their thoughts and ideas and when to compromise.

Conclusion

Part of being a project manager is knowing how to manage your projects effectively. If you take the time and energy to cultivate the skills we mentioned above, you’ll be well on your way to achieving the success you’re looking for.

Good luck!

DevelopmentInsightsMartechProducts

How To Promote Your Business With eBooks – 21+ Tips (Infographic)

As a digital book, eBooks are easily available and can be accessed from a variety of devices, which makes it an excellent digital marketing tool to promote your business or services. As a long-form content format, eBooks are research-based, informative and a go-to source for all the information one needs about a particular topic. More importantly, by creating an eBook, businesses can portray their professional knowledge & expertise, improving their brand’s credibility and generating potential leads.

However, creating an eBook is not an easy task. As a long-form content, if your eBook is not engaging or interesting, it wouldn’t yield the desired result. Thus, the first tip is to research your target audience to know what they want and offer them an excellent piece of content that can also be a great resource. When creating an eBook for promotion, businesses also look to fill in the ‘content gap’ in their niche market. This could be anything that they feel provides value to their customers, helping them to better understand the products and services they are offering.

Another reason for the popularity of eBook marketing is because it is a cost-effective marketing technique, which can keep bringing in results (leads) long after its first published. If you want to make use of this digital marketing technique to promote your business, then the below infographic can help.

This infographic comprises of 21+ effective eBook marketing tips. These are tried and tested methods that will help you garner maximum results once you publish your eBook. Thus, if you want to know how to promote your business with eBooks, then check out the infographic now. Also, for further details, you can refer to this comprehensive guide. Plus, for reference purposes, you can download this infographic for free!

21+ Tips To Sell Your Business With eBooks [Infographic] by the team at BigRockCoupon.inE-book-Marketing Infographic

DevelopmentInsightsMartechProductsSaaS

A Few Things Every Software Tester Should know

With so much information readily available for consumption, it can be draining and overwhelming. If you are a budding or aspiring software tester that is looking for great material to read online, then you are in the right place. Since you are about to start your journey as an epic tester, as I did at a software development company in Houston or simply planning on learning how to become one, remember that you will have tasks to work around and constantly learn new tools.

Every product will pose new challenges for you as a tester and you will have to be able to adapt to the changing environments. If I were to tell you a few tasks that you will be required to perform as a tester, that would give you a clear idea or an insight into what you are getting yourself into. Remember, they are in no order or necessary, as every project will bring in their own set of complexities for you to challenge and overcome.

So without further-a-do, let us dive into the various activities you should indulge in before starting your career as a software tester.

#1 Why are you interested in becoming a software tester?

Before we even begin our tech-talk, you need to ask yourself this important question. Are you really interested in becoming a tester? What is your understanding of software testing and how accurate it is? Just think about the career path that you are planning to tread on and make sure it is entirely your own decision and not influenced by someone else.

#2 What exactly is software testing?

Software testing has become a vast field and now it is not just about using the product, finding out the bugs, and running quality checks. Testing is a process that starts as early as the requirement gathering phase. From making sure the product is behaving the way it should, the risks involved, user experience, and much more is all part of testing.

Make sure your knowledge is fine-tuned and up-to-date with the latest practices and evolution that software testing has observed.

#3 Meet other testers

Networking has its benefits and what better way to socialize than meeting fellow testers and learning from them? Trust me, it will do you wonders to meet people that are in the same boat as you do or have professional work experience to become your mentors. Either way, you will be able to connect with them and get the much-needed help, guidance or a listening ear during the tough times.

So keep a lookout for all the testing conferences that include TestCon, EuroStar, Agile Testing Days, and many more. You can even join online tester communities and mingle.

#4 What is your understanding of the ‘bug’?

Is it the same as an error? Is it something that crashes the software product? What is it? There are so many definitions online like: Taking Wikipedia for example, “software bug is an error, flaw or fault in a computer program or system that causes it to produce an incorrect or unexpected result, or to behave in unintended ways

Pretty generic, right? However, a bug can be defined as anything that places the value of the product in jeopardy. Now whatever threatens the integrity of the software is a bug. According to this definition, a bug isn’t only present within the code, it could be in the specifications that we overlooked. Hopefully, this cleared much of your concept on what exactly is a bug.

#5 White and black box testing

The two famous approaches to software testing are White and Black Box Testing. White or Glass Box Testing is when a tester is aware of the internal workings like the code. The tester runs test cases that are based on the knowledge of the program’s internal code. This kind of testing tests the lines of code (LOC), branches of code, and focuses on overall coverage of the statements.

The biggest drawback of White Box Testing is that you will never know about any missing functionality. It is purely technical and tests out the code integrity. Another roadblock that tester faces is the constant following of a testing pattern that reduces their ability to detect anything unusual.

To curb all these problems, Black Box Tester plays a significant part. Why? Because they are unaware of the internal working of the product and they are responsible for testing out the requirements and functionalities.

#6 Regression testing

When you are dealing with an agile model for software development, you are bound to do regression testing. The process of making sure everything works together even after changes were made is part of regression testing. Consider the example of when your favorite app gets an update and suddenly a previous functionality stops working? This is why regression tests are performed to make sure that new updates, builds, or added features haven’t broken anything. In a nutshell, it is re-testing the previous features after a change has been made.

 

The regression test strategies may differ from company to company.

#7 Mobile Testing

Safe to say mobile testing has become a field of its own. You could develop a career out of just being a mobile tester. So this is definitely a strong area you can experiment with and check if it clicks with you. There is a lot of material online to get you started.

Considering that mobile app development has become a lucrative field with millions of apps existing on App Stores and countless under development – Mobile testing is another branch that is an integral part of this area.

Mobile application testing can be defined as a process where apps developed for smartphones are tested for their functionality, usability, consistency, compatibility, security, performance, load, installation, and user experience.

#8 Write about your journey

There is nothing better than sharing your experience and journey as a tester. Writing will center you from all the chaos your work brings and help you reconnect with many others that are a part of the software testing community.

There is much more to tell you but I am sure you have the passion and desire to explore more and become a great tester.

DevelopmentInsightsMartechSaaSSEO

PREPOSTSEO Tools Review – Access 25 Powerful SEO Tool & Rank Your Site Higher

There is a big difference between having a website and operating one successfully to get the best business results. A lot of websites having an amazing interface actually fail. For the best business results, websites should have the needed exposure. If people are not landing on the website, it would be hard to generate the best sales volumes.

Why Prepostseo?

Using the correct legitimate tools is the first but most important step of improving the website rank. If you have the correct tools in the bucket, improving the rank would be much easier. Prepostseo has quality tools that can be used to enhance the rank of a website.

The top 25 Prepostseo tools for improving website rank

Domain Authority Checker

Domain authority is a measure of credibility. New websites usually have a low DA score and established ones rank higher on the chart.  The scale ranges between 0 and 100. Newly created websites have a score of around 20. Similarly, reputed and established websites have a score of around 70 to 80. If you are a website owner, you can check how things are going by using this tool to check the DA score.

Domain Age Checker

Constructing online business partnerships and opting for mergers is a regular activity. If one online brand is purchasing another, it should check the credibility. With this tool, you can check the domain age of any website. Reputed and legitimate websites use a domain for a long time. Thus, they have high domain age figures. Scam websites usually have newer domains and you can avoid them using this tool.

Google Indexer

Consider that you have added an additional page to your website but it is not being viewed1. This happens when an added or modified page has not been indexed. By using this free Google Indexer, you can index modified content.  When website changes are not viewed by potential buyers, brands suffer business losses. Website owners can surely avoid them by using this tool.

Backlink Maker

Backlinks are integral for a website to grow in terms of ranks. The highest-rated websites have quality backlinks. As a result, people do not have a problem with trusting their credibility. With this reputed tool, you can check the top-rated websites for constructing backlinks. With each recommended website, there would be a link to check Domain Authority (DA) and Page Authority (PA). By clicking these links, you can get an assurance that a positive backlink is being selected.

Broken Links Checker

Are you sure that the backlinks on your website are not broken? Links that are broken have a negative impact on the traffic rate of a website. This broken links checker is a commendable tool you can use for this purpose. In addition to that, it has a very simple process. Enter the URL of the required websites and click the button to check links. The output would show all the internal and external links of the website along with their status.

Readability Score Checker

It does happen that websites do not get a good rate of traffic even after published fresh related content regularly. It is not about publishing information only. If the content does not offer readability to the user, he would not spend time on the website. This would increase the bounce rate. Using this tool, you can determine how readable your content is.

Tool to verify backlinks

Are you sure that the backlinks to your website are working properly? This needs to be checked at regular intervals. At times, website owners expect the links to be working perfectly but they are broken. In such cases, users are taken to a non-responsive page. They get the feeling that the website is not working properly. As a result, a negative feeling is created and the user does not revisit the website.

Small text generator

Getting a good count of traffic is all about portraying the content in a different manner. The use of this small text generator helps in converting standard text too small caps, subscript, and superscript. These text forms of text can help in giving an innovative look to the text.  For instance, a title on a web page is written using small text, people would notice it because it would have a different appearance.

Keyword Density Checker

It is very important to understand that keywords have to be used with the correct density. The number of times a keyword is used depends on the word count. However, one has to check the keyword density to avoid stuffing. Unnecessary use of keywords is a negative act and search engines apply penalties on such websites. This keyword density checker is a commendable tool because it provides you with an accurate ratio of each keyword. You can upload the content by pasting it as a text or browsing the file directly.

Image to Text Converter

Consider that you view an image and wish to use the written text for your website. This tool can help you in extracting the text through any image. It is a quality tool using optical character recognition (OCR). Once the conversion process is completed, the text can be copied and used. Integrating a free OCR api into your app is easy with a service like Optic. 

Reverse Image Search

It is important to use original images but protecting them is the key. Images created from the start get misused when they are uploaded on other websites. If you own an image and it is uploaded on a scam website, your brand would lose its credibility and reputation. With this reverse image search tool, check the appearances of any image. In other words, you can get a list of web pages on which the image can be viewed. This is a free tool that helps in preventing image plagiarism and locating related snapshots as well. Thus, using it helps in improving the rank of a website.

Tiny Text Generator

This tool transforms normal written text into small three forms. These include small caps, subscript, and superscript. These forms of text are effective for marketing purposes. Instead of converting each character to these formats manually, you can use this free tool to get these unique text forms easily.

Plagiarism Checker

Are you publishing original content on your website? This is a very important question. Website owners who are not careful in this relation suffer. If you have plagiarized content on your website, your website would face penalties. In addition to that, it would be very hard to get a good count of visitors. This quality plagiarism checker scans through the content and reveals whether there are originality problems or not. Before publishing the content, it is important to use this tool and determine the originality level.

Article Rewriting Tool

Article writers and bloggers play very important roles in improving the rank of the website. They have to write articles on diverse topics regularly. This means collecting information by surveying websites, journals, and gazettes. After that, they have to rephrase the content. In a limited span of time, it becomes quite hard to complete all these goals. This article rewrite rewords content in an easy, free and instant way.  When you are done with content compilation, upload it and click the button to initiate rewriting. The article content would be reworded without any hassle.

Paraphrasing Tool

Almost every writer uses the internet to collect information when they have to write blog posts, articles or web content. Paraphrasing is something that requires focus, attention and time. Usually, writers have less time and they have to produce quality content with strict deadlines. The paraphrasing tool is a great option to get content rewritten. Simply upload the content in the original form. If you have a saved file, you can upload it directly by clicking the button for file selection. The other alternative is pasting the content as text. Original content is a key factor if you want the website rank to rise. Information written from the start means offering more readability to the readers. This is what visitors prefer when they visit a website.

Image Cropper

It is a fact that the right images boost website ranking in a very short while. However, refining the image is an important factor as well. If there is an unwanted image area, it should be chopped off so that visitors do not get confused. An image cropper is a commendable tool at no cost. Once you upload the image, you would see boundaries around it. All you need to do is adjust them to select the needed area.

Using a Graphics is a fantastic idea to hold an audience to read more content to the site. It is best when some Tools can help to create an amazing Visuals for Blog. Use Social Media Templates to create social media posts from PhotoADKing. It is one of the handy must-have tools for every social media enthusiast that we prefer.

AdSense Calculator

Google AdSense is a powerful and effective method to earn from a website. The key point is that website owners should have awareness about how much they can earn by applying the correct strategies. This AdSense Calculator provides you with a correct earning figure. Using this tool is very simple. You need to enter the number of impressions, click-through rate and cost per click. In this way, you would get a clear idea of how much you can earn.

Server Checker

A website does not generate any earnings if people are unable to access it. In addition to that, when people are unable to access a website, its rank goes down. Thus, a smart strategy is keeping a check on the server status. This server checker is a recommended tool for this purpose. You can use it to check the status of any website including your own. It is completely free and extremely easy to use.

Favicon Generator

Favicons help in differentiating your website with competitors.  It is an image that appears on the browser tab in which the website has been opened.  If there five browser tabs and only one has a favicon, the user would notice it easily. In addition to that, favicons help a lot in shifting between browser tabs. The interface of this favicon generator is quite easy to use and adapt.

DNS Records Checker

Website security is very important because a successful hacking attempt can bring the rank down immediately. This tool helps you in checking your own DNS records. Along with that, you can check the records of other websites as well.

Domain Who Is Checker

If you are establishing business relation with another brand, checking its website would provide you with a lot of information. By using this “Domain Who is Checker”, key details including owner name, country, email address and hosting company? It is an online tool so there is no need to go download or install anything.  When you enter the domain name and click the “Check WhoIs details” button, the core important details would be generated.

Reverse Who Is Checker

This tool is amazingly helpful and in terms of functionality. If you have a website owner’s name, it can be used to check the number of domains that he owns. Scam website owners usually have multiple website domains registered against their name. Connecting with such websites can hamper your reputation. Thus, before you establish a business partnership, this tool can be used to check the legitimacy of ownership.

Alexa Rank Checker

This Alexa Rank Checker performs a comparison between your website and other listed domains. In this way, if your website is not performing well, the necessary improvements can be made. There are two factors used to perform this comparison. The local rank of the website is restricted to the country in which it is registered. Similarly, the global rank compares a particular website to all websites listed globally.

HTML Minifier

The HTML Minifier reduces the code length by eliminating unnecessary space. This has an impact on the loading time. Websites that take a lot of time for loading do not acquire a high rank. By using this tool, you can eliminate unnecessary space and optimize the performance of the website.

ICO Converter

The ICO Converter is a tool used to generate favicons. Users can upload images in the PNG, JPEG, and other formats. A favicon is a good move to make your website more apparent. When a company or brand-specific logo appears on the browser tab, more people start recognizing it. 

DevelopmentInsightsMartechSaaS

Why Choose Drupal as Your Website Development Technology?

Drupal is an out of the box CMS (Content Management System) for custom website development that empowers business leaders to create business-oriented competitive websites. In the modern world, where speed is everything, Drupal allows you to build websites with high efficiency and speed.

Drupal websites are easily customizable that follow the latest industry standards to digital power innovation. The features and module extensions that come with Drupal CMS are unmatchable and give websites a unique identity in this highly competitive world.

In today’s era, where standing out in a crowd has become a challenging mission, Drupal comes with web innovation for business leaders to develop their enterprise solution with high security and scalability.

Business leaders who look for unique branding with web innovations are choosing Drupal management system to develop enterprise solutions for their business.

The growing demand for online businesses with improved quality and smooth workflow has made Drupal number one choice for business owners. It has proved to be relevant to its innovative features.

Essential Points to Help You Choose Drupal as Your Website Development Technology

An Ideal CMS

What is an ideal CMS? A typical CMS allows you to arrange all the content of the website beautifully with the text, images, and page templates that look just perfect to the user’s eye. Drupal is a design-oriented CMS that comes up with around 450 attractive themes. You have multiple options to choose the theme as per your requirement. Modules of Drupal are easily customizable and easy to incorporate.

Themes in Drupal come with complete security, reliability, and better scalability to make enhancements for future needs. So, always go for Drupal development services when you want an ideal CMS for your website.

Open-source Software

Drupal is a free, open-source CMS back-end framework written in PHP that comes with unique capabilities and flexibility to develop your business website. Supported by a large community under GNU general public license, it lets you create large scale web applications with the most secure, stable, and reliable management system. So, Drupal is a great choice when you want to transform your content management system into a robust digital solution.

Easy Integration with 3rd Party Apps

It is the basic building block of a robust functional system to be able to integrate with 3rd party apps. Drupal CMS is designed with a robust architecture that can be easily integrated with third-party and enterprise applications. It can integrate with different OS based mobile applications, numerous e-commerce payment gateways, with automation tools for sales and marketing, etc.

It has found to be useful in social networking apps where multiple language integration is the need for communication. Drupal is a winner once again in combination with 3rd party apps.

Security

Security is vital to any business, and to ensure security and safety to your business, Drupal comes with modules that are equipped with safety features. Drupal can find gaps where security can be breached and notifies you with updates if the code seems vulnerable to attacks. This exceptional advancement in Drupal helps your business to stand apart from others. Give priority to Drupal over other CMS when you want to make a secure website for your business.

Database Encryption

One of the recent studies shows that the average cost of data loss is 141 dollars per record. Every business owner wants to keep this cost as low as possible and plans to have a robust CMS that comes with sophisticated security features. Drupal comes with features that allow application configuration to pass through encryption laws and privacy standards. Therefore, preferring Drupal over others when you want to keep your data safe and secure from any breach that can affect your business is always good choice

Final Words

It allows developers to create exceptional digital experiences that are beyond imagination and empowers enterprises to streamline their workflows. Publishing content online is way easier than in other CMS. Experienced Drupal Development Services can affirm that Drupal allows you to go further than other Content Management System. With its intricate features, it has evolved and has become the first choice of IT professionals and decision-makers.

DevelopmentInsightsMartechSaaS

BMW, General Motors, Ford to Start Testing Blockchain Payments in Cars

Five famous automakers- General Motors, BMW, Renault, Ford, and Honda- announced they would begin testing with blockchain payments using payment and car-identification systems.

The goal is to take each car owned by these brands and assign them with an individual ID. It is linked to the ownership and the service history of the vehicle. Blockchain payments will use a wallet that allows the car to pay the fees automatically, without using any specific hardware specialized for that action.

Coming next is what we could find about this project to blockchain payments in cars and what conclusions did we draw.

What Is The Main Purpose of Blockchain Payments?

According to the information we have from the alliance, they reportedly envision that this payment system will help mainly the electric vehicles that are connected. Create blockchain payments for car-related expenses that can mean purchasing items at a rest stop, paying tolls, or even pay the meter at the electric chargers.

One of the blockchain accounting benefits of this is that a universal system will allow more dedicated assistance and control over the entire operation. Another benefit of blockchain payments would be that human supervision could no longer be needed, as every part of the process can be completed automatically and independently by the end-user.

Who Will Develop Blockchain Payments?

If we are to quote the Nikkei Asian review that was reported last year on the 14th of October, the blockchain marketing strategy would be to start testing a new vehicle ID system that was developed by the Mobility Open Blockchain Initiative.

In fact, in the summer of 2019, Mercedes-Benz announced a partnership with Riddle & Code, a blockchain firm that is capable of producing a hardware wallet to be used in automobiles, giving a new sense to blockchain trading. They are looking for some long-term solutions that can impact the self-driving cars industry and the car-sharing platforms. 

Once you get bitcoin blockchain explained to you, it can help you get the big picture as well.

According to a Coindesk review, Daimler – the parent company, is interested in creating a cryptographic identity for each car that has a wallet installed.

Being estimated that, by the end of 2035, we will have 2 billion running cars on the planet, and we can see why blockchain payments are a serious opportunity and have the potential to become a huge industry, like PayPal casino.

India Has Shown Interest As Well

Tata Motors, an Indian automobile manufacturer, has made public a statement in which they announce their plans of integrating solutions based on blockchain payments straight into their internal processes. It is a part of the recently-launched program designed for startups.

Another important point in their statement was aimed at the vision of including a marketplace and demanding an on-point prediction algorithm.

The blockchain payments project has great potential on the side of fuel quality, which will be monitored in real-time, thus creating opportunities for cutting costs and improve the overall driving experience of the users. It was right before Daimler AG, the Mercedes-Benz parent company, together with a mechanical engineering firm, has successfully conducted a pilot transaction of blockchain payments system of finances.

Conclusion

The technology is growing exponentially, and now it’s going to impact the car industry as well, with the implementation of blockchain payments. Five of the biggest automakers in the world have seen the potential of this new technology and opted to start researching the benefits immediately.

Given the fact that electric cars have started to be a more and more viable transport option, it will only make sense for the blockchain payments to change the rules of the games.

We can say that we have high hopes in the direction this is going and what scientists should be able to get to in the future is that assigned vehicles will be storing data about the history and ownership via its unique identity.

What do you think the levels of impact will be when the blockchain payments system is optimized and stabilized? We would love to hear your stories about what experiences you had using blockchain payments. You can engage with other readers that are interested in this topic, right in the comments section.

Author’s Bio

Thomas Glare is an accomplished tech specialist that worked in several companies, which later on found the passion of dedicated journalism. Among his favorite hobbies are horseback riding on the weekends, and running sessions in the morning, through the park.