Category: Martech

4 Exciting Technologies Evolving with AI

Miley on July 17, 2019

Companies in dozens of industries are investing heavily in artificial intelligence to develop more streamlined and cost-effective ways of serving their customers and powering their operations.

What does the future have in store as far as these technologies are concerned? Nobody can say for sure, but we know robots will be a big part of it.

As far as the present-day goes, let’s examine four exciting technologies evolving with AI before our eyes.

Medical Diagnoses

We tend to view doctors as flawless if we’ve received proper medical care. But they’re humans like the rest of us, which means they’re prone to mistakes. According to studies, medical errors are the third leading cause of death in the U.S. What’s more, around 10 percent of those deaths are attributed to faulty diagnostics like missed and misdiagnoses. This is why breakthroughs in AI-assisted medical diagnosis technology carry the most excitement in an AI healthcare market that’s projected to reach $150 billion by 2026.

With AI able to quickly learn a patient’s entire medical history and run several algorithms on the patient’s current symptoms, it can diagnose conditions faster and more accurately. Doctor’s will never be removed from the loop, of course, but AI allows for greater patient-to-patient visibility.

5G Augmented Reality

Augmented reality is an extension of our physical world with layers of digital information laid on top. Data like animations, videos, images, and 3D models are presented to users via devices like projection glasses, head-mounted displays or mobile devices while technology like depth-tracking and location mapping provide a realistic user experience.

Retailers ranging from Sephora and Nike to Ikea and Lacoste have introduced augmented reality apps in the last few years to great success.

According to Business Wire, the augmented reality market is expected to hit $60 billion by 2023, meaning more unique shopping experiences are on the way for consumers. The arrival of 5G technology makes this especially true. Experts say that 5G technology is not only pivotal to augmented technology. It will change the way we live.

Self-Serve Advanced Analytics

It’s no secret the world is creating an enormous amount of data. We only need to look to at our mobile devices, the number of apps we have, and our daily behavior to imagine the global impact on data generation. Analytics isn’t just a way for companies to make more money and offer their customers better experiences, but to also uncover insights related to any initiative.

The power of insights used to be locked away within the data team and required a lot of time to yield insights. But with the advent of search analytics, even non-technical end users can dig into data to inform their workflows. Some advanced analytics platforms, such as ThoughtSpot, are using AI to find deeper insights that even trained professional miss, displaying them to end-users through detailed visualizations.

Robo-Advising

The financial system has been tilted toward the elite for centuries. From savings strategies to budgeting tips, we don’t all start our adult lives with the same advice. The disparity in education is particularly apparent with investing. Investing is the only way to grow money substantially (but passively) over time. Yet, because of the aforementioned equality gaps, many people living paycheck to paycheck don’t know how to start investing, let alone be able to afford a few shares of a tech stock.

Robo-advising makes investing straightforward for everyone. These platforms bypass a financial advisor, a significant expense over time, and instead offer investment advice and strategy via online resources. Some platforms even allow investors to buy fractional shares of stocks and funds, allowing them to continually invest in the market versus having to save up to buy full shares.

There’s no shortage of rousing technologies evolving with the graces of artificial intelligence. However, some developments are more of a reality than others. The best part of these four technologies is that they’re affecting and improving our everyday lives. Isn’t that what technology is all about?

Development Insights Martech SEO

Get the Best SEO Services in Singapore by Engaging True SEO Expert Can help to Improve Website Speed

Miley on July 16, 2019

SEO has always been very dynamic, and the rapid spread of mobile devices, especially smartphones, has pushed the dynamism to new levels. To engage in any marketing activity is now just enough to whip out the smartphone from your pocket and ahoy, SEO is at your fingertips. Online marketing had become so much mobile that people tend to forget the times when desktop computers were the only means of accessing SEO. Indeed, mobile SEO is the most significant development that catches the eye, but along with it, there has been some other change, which is equally important. To meet the expectations of mobile device users, websites have become speedier than before, thanks to the widespread use of responsive web design.

The progressive speed enhancement of websites has happened in two phases – firstly, WordPress changed the SEO game by creating sites that open faster and secondly, responsive web design took it a step ahead and created even faster websites. To survive the intense competition in gaining high visibility, it has become necessary to ensure that websites are speedy and mobile-friendly. Since all WordPress themes are not the same, you must carefully choose a suitable theme that does not have heavy design elements and provides support in creating websites that open pages very fast besides having the best functionalities and features. Unless websites are speedy no matter how well it functions, it will never make users happy. Remember that the ideal page opening time is just 2 seconds, and the farther your website is from it, lower are the chances of doing well in SEO.

Patience is diminishing

The primary requirement for good SEO services Singapore is that you must keep users always happy and should be aware of what to do to keep them happy. Users call the shots both for search engines and marketers who must find ways of pleasing them by meeting their expectations. Technological advancement is not only raising the bar for SEO but also fueling higher expectations among users. They expect too much too soon, no matter how far-fetched it might seem. That is evident in their love for fast opening websites as users expect websites to open instantly upon clicking the link. The longer time it takes for websites to open, it challenges the patience of users who would not wait but explore some other website. And they would never come back again.

Google goes the user’s way

Meeting user expectation is the top agenda for Google and other search engines because their existence hinges around it. Google is hell-bent to ensure that users get the best experience and continuously work towards it. Following in the footsteps of users who prefer speedy websites, Google has declared that page speed is now a ranking factor. Naturally, it leaves no room for any choice but ensures that websites are speedy or else you are on the wrong side of the law.

Here are some things to do to make your website faster.

Know where you stand

It is common sense that to improve page speed, you must first know its current speed and identify the causes for it. It should help to set some realistic goal and develop strategies for improving speed. Only when you know what hinders speed that you can address the issue and work for improvement. Google’s Page Insight Tool should help to know where you stand and even point out the areas of improvement. The first lesson is that fewer web pages accelerate page opening time, and there are some other things to do for improving it further. Using optimized images improve page speed as also using fewer ads, compressing codes, and fewer external scripts, all of which add more speed to websites. Besides, improving server response time impacts website speed and opens pages faster.

Image compression

Too many images slow down websites, and you must use images optimally, and only compressed images should find a place on websites. Many WordPress plugins help in compressing images up to 70%, which is significant because images constitute 56% of the page weight. When you compress images by using WordPress plugins, the resolution and appeal of images remain unaffected. Removing unused colors from images and stripping Metadata from it helps in compression.

Server optimization

The server response time affects website speed and slows it down. Check if the server response time supports the website speed or even improves it and if not, then you must think about optimizing the server to reduce the response time and make it faster. The software used in servers is also a factor that affects website speed.

Dedicated hosting service reduces the possibilities of slowing down websites, and it is advisable to avoid shared hosting service. Only if you can ensure that you have resources dedicated exclusively for you in shared hosting that it might work to some extent.

Development Insights Martech SaaS

Best Platforms for Building and/or Creating Mobile Apps

Miley on July 16, 2019

In the recent past, the market for mobile app development has begun to take off. Both medium and large-sized companies are increasingly familiarizing themselves with the mobile world. Now more than ever, there is dire need to rapidly develop and deploy applications on a large scale basis. According to IDC forecasts, the market for mobile development platforms will witness a compound yearly growth rate of more than 38% in the next two years to reach $4.8 billion. Gartner expects over 20 million enterprise applications to be developed in the coming three years. The value is evident in the rising number of acquisitions and investments in the mobile app development space.

Are you an individual or business owner who wants to build a spectacular mobile app? Today, building a mobile app is manageable – more than possible actually! You no longer need any coding knowledge or even thousands of dollars to spend. Numerous platforms are available that make your work a walk in the park. All you need is the right information so that you land the best platform.

Do you want to save energy, time, and money while coming up with your mobile app? Well, you need to use the best mobile application building platform. So who are the key players in the mobile app development field? Which is the best tool to use? The following is a comprehensive list of the best platforms for building mobile applications:

Mobile Roadie

Mobile Roadie allows you to instantly update the contents of your application. It supports all media types. The best attribute about this platform is that users can effortlessly preview their applications while the platform verifies the suitability and quality of the app. Mobile Roadie’s language allows you to pull your data in an array of formats such as CSV, HTML, etc. This platform enables you to enjoy utmost customization ensuring your app has a personalized touch – something that is extremely important online.

The AppBuilder

This platform gives you two options. With the first one, you can use the online toolkit to create your application as you get some side training. With the other option, you can work with the platform to build your app together. The AppBuilder enables you to save time creating an application for all platforms. With this platform, you also enjoy protection through a user name and passwords. Lastly, you can always update your app even after going live.

Appery io

Appery io refers to a cloud-based mobile application builder that is used to create applications for iOS, Android, and Windows phones. It is extremely easy to get started with this platform because you do not have to download anything from the cloud. The platform also gives you a drag and drop option to come up with your user interface. In addition to all these, using Appery plugins can easily enhance functionality. During and after your app development, sharing is very easy using this application.

Good Barber

With Good Barber, you get to enjoy nine customizable and amazing design templates, 500 Google fonts, and 350 icons. What is more, is that Good Barber cuts and styles your application into fine detail without the need for any coding. This platform is perfect for Android and iOS phones. If you have been looking for a platform that accords you immediate feedback with almost all app alterations, then Good Barber is your best bet. Lastly, you can contribute videos, photos, and articles.

AppMachine

Are you a business with the desire to build applications for free and only pay when you want to publish? Well, if this is you, then AppMachine is your ideal platform. Building blocks enable you to link to Twitter, Facebook, and online stores. All through, you enjoy the freedom of colors, styling and so much more. AppMachine ensures you always have access to the Apple and Google Play app store. The app is available at discounted prices.

BiznessApps

This platform is optimized for all types of businesses. It brings with it an array of features such as push notifications, shopping carts, and loyalty programs among many others. BiznessApps has a convenient in-app integration, numerous templates, instant updating, and user-friendly CMS.

GameSalad

GameSalad is primed for gaming on an array of platforms such as OS X, HTML 5, and IOS. Since it is a drag and drop platform, you do not need any coding. GameSalad boasts of a scene and actor editor. With this platform, you also enjoy an active community forum where you can get valuable input from other designers. Moreover, the platform also blesses you with a library of game elements and behaviors for use. For a wider reach, the platform allows you to publish your app online.

Appy Pie

This is another incredible cloud-based application for Android, IOS, and Windows. Appy Pie allows you to instantly publish your app on app stores. You also enjoy enhanced customer interactions, app monetization, real-time updates, and revisions as well as push notifications.

ShoutEm

ShoutEm is billed as one of the simplest mobile application makers of all time. Its drag and drop option allows you to add event places, news, photos, media streaming and so much more. ShoutEm offers countless customization tools, seamless publishing and monetization options. Updating your content is real-time and easy. Its e-commerce feature makes it perfect for businesses.

AppMakr

AppMakr is a free DIY app that allows you to build IOS, HMTL 5 and Android apps for free high-quality applications as well as unlimited updates. This platform consistently shows your application’s AQI (App Quality Index) which enables you to improve the quality of your app. AppMakr offers you features galore such as chat rooms, video streaming, live updates, full autonomy, customization, push notifications, etc.

The above platforms guarantee nothing short of the best environments for building mobile apps. Now that you are informed about them, go ahead and make maximum use of them. You will surely not regret it.

BuildFire

BuildFire is a Software-as-a-Service (SaaS) Platform that does for mobile apps what WordPress did for websites: enables non-technical professionals to rapidly build mobile apps with a minimum of custom coding or development. Anyone can operate, manage, and administer our applications, no special training needed. Organizations from Fortune 500 companies to neighborhood community associations have used BuildFire to develop, publish, and maintain thousands of apps that reach millions of users every day.

Martech Products

Why Artificial Intelligence (AI) Is The Next Best Thing Real Estate Industry?

Miley on July 11, 2019

It’s 2024 and we are still surrounded by the charisma of artificial intelligence. If anything AI has been doing new wonders in almost all the fields of life. When it comes to the real estate industry, AI has not been implemented in this industry to the fullest of its potential and still, it is doing an amazing job. In this blog, you are going to find out, why AI is the next best thing in the real estate industry.

Here are some of the reasons which are shouting about the potentials and offerings of the AI in the real estate industry in the years to come. Give the following a read and we are sure that you’ll be convinced that AI is definitely the next best thing in the real estate industry.

Reduced Human Resource

Although, the real estate business is not the kind of business which requires a lot of manpower, however, you still very efficient and experienced people as real estate agents because it is not an easy job. It is also true that such people are not very easy to find and those who are good at their jobs are really expensive and if you are running a real estate company from scratch, then there is a huge possibility that you might not be able to afford them. However, you should not worry about experienced and efficient resources anymore because AI is going to take cover for your business from all sides. You can have AI Consulting Services for your business and it will take care of all the communications and dealings. It will deal with the clients according to their requirements with the help of the big data.

Increased Business Efficiency

AI is all about incorporating high-end efficiency to your business. Therefore, getting AI/ML-based software will make your real estate business more efficient and on top of that, it will make sure to provide a satisfactory experience to all the clients. We all know the importance of customer satisfaction in any business. This importance increases in the real estate business by many folds as they have plenty of other options in the market. Therefore, realize the importance of AI now and make it a part of your business and it will be worth every single penny of yours.

Long-Term Relation Ship Building

With AI, you can build a long term relationship with your clients by using different features. You can keep in contact with them with the help of AI so that whenever they need to buy or rent again in the future, your company’s name pops up in their heads first.

Business Hours 24/7

If it’s after midnight and your potential client just got the time to search for the new apartment and they have a location in their mind, you can target that client at such a strange hour of the night with the help of AI. Yes, it’s not only possible but very much practical. In order to understand it better, let’s take an example of a client who is searching for “JLT apartments for rent”. Now, your AI-based software comes into play. They will not only communicate with the client but also they can seal the deal if it comes to that. Pretty amazing, right?

Conclusion

With all the advancements in the tech world, it is almost impossible to run a business in traditional and outdated ways. Therefore, you have to be very conscious of new tech trends if you want to ace your business game.

Development Insights Martech SEO

8 Low-Cost Marketing Strategies for E-commerce Businesses

Miley on July 11, 2019

For most e-commerce businesses, the competition is fierce. Thus, knowing what will set you apart from the rest of your competitors is crucial. Ideally, you must equip yourself with e-commerce marketing strategies that focus on capturing people’s attention when looking for products. You should also be using several outbound strategies that will make it easier for people to find you. There are different e-commerce strategies out there in the market. However, in this post, we are going to focus on the eight low-cost marketing strategies that will set you apart from the rest of the competition, and help you land you more sales.

Cross-promotion with other businesses

You probably know the feeling of diving into a business partnership full of hopes and ideas. But eventually, you would know that those trends wear off quickly. Then, you are left wondering where would your next brand collaboration is headed. Well, that is where the cross-promotion techniques of your marketing strategy will help you out. Remember that partnerships are not only great for business development. It also gives you the chance to cross-market your products and services, as well as provide something valuable to you and your partner’s customers’ needs.

Search engine optimization

According to Local SEO Search Inc., “A powerful tool that will drive traffic to your site other than social media is SEO. It will not bring you instantaneous results. But your marketing strategy should not be built on short term goals. Instead, it is all about planning how you will grow in the long-term.” Some online retailers make the mistake of focusing on instant gratification when growing their online stores. So, they focus on Facebook ads, instead. However, if you want to keep your acquisition costs low, then you should concentrate on SEO. But you have to realize that SEO is not just about choosing a particular keyword in your chosen niche. Instead, it is about going broader. For instance, you sell running shoes. You should not just focus on keywords about “running shoes.” You can also target keywords related to weight loss and fitness. Remember that SEO is about driving new traffic, and not just sticking to your current audience. When crafting content about weight loss, you can still introduce the concept of running while losing weight. That way, it is easier for you to reach a more extensive group of audience that is potentially interested in your products and services. Here are some marketing strategies for SEO:

Always create fresh content. It has probably been a while since you updated the old content on your site. But you have to do it to stay relevant. Delete the parts that are already outdated, then update them accordingly. That way, you will shoot up in the top of search results, boosting your traffic. Updating your content is just as crucial as crafting new content.
Utilize SEO tools. These tools will notify you of any SEO errors that you made. Using tools like SEO Manager and Plug-In SEO lets you do quality checks on your site’s SEO.
Build more web pages. You can do so by adding new products to your online store. You can also produce daily blogs. Moreover, you can come up with other forms of content like e-books, landing pages, and other web pages that boost your odds of getting more traffic. Ideally, each web page should contain at least 2,000 words (on average) to show up on results.

Take advantage of pay-per-click ads

Pay-per-click ads are costly if you are targeting high-traffic keywords. However, some platforms and niches are budget-friendly, making it an excellent option for start-ups. In Facebook, for instance, you can pay as low as $1 a day on particular ads. However, if you want to get better results, you need to invest more.

Plan email marketing campaigns

For a lot of online retailers, email marketing gives one of the fastest results when it comes to sales and web traffic. You can start building your email list by asking your audience to subscribe. You can put the opt-in form on your homepage, blog, or other popular pages on your site. Here are the top email marketing tactics that you can use:

The easiest way to boost your email marketing strategy is to create a more extensive email list.
Build email funnels. Email funnels are made up of a set of sequenced emails, which can include your best selling products. An email funnel may start featuring some blog posts in your niche that helps boost user’s familiarity with the brand. Later on, you can send an email about your weekly best selling products to help generate sales. But remember, you have to send the conversion email after the non-sales email is sent.
Segment your email list. Personalization and segmentation have become more and more important as your email list grows. You will be encountering users that have ordered various products in your store. When you personalize your emails, you can show your buyers products that they will probably be interested in (via their past browsing history). That will make them more likely to purchase your products because it is catered specifically for them.

Smart use of social media platforms

Social media is not just about posting content once a day. You need to be able to come up with a plan that works. Every social media channel has a particular target audience. If you are in the online fashion niche, you probably will not thrive on LinkedIn since it caters to a B2B audience. But you can boost your sales by focusing on highly visual platforms like Pinterest, Instagram, and Facebook. Your highest engagement would probably come from Instagram. Your best performing ads can be on Facebook. Similarly, you can also drive a lot of traffic from Pinterest. Once you find out the specific platform that is right for you, it is time to focus on your marketing strategies. How often should you post? What tactics do you need to incorporate to boost your growth? Here are some online marketing strategies that you can incorporate on social media:

Share user-generated content on social media. Your customers and loyal followers will probably share content on social media. Ensure that you share their content with your own audience (with their permission). Over time, that will help boost your customer loyalty, and even lessen your workload a bit.
Take a closer look at your demographics. If you have target users who are female, ages 22-45, then they will probably have different needs and interests with females ages 45-65. Moreover, they will be more likely to have a different social media network.
Build a social media calendar. What type of content are you posting, and how often do you post each day? For instance, let’s say that it is usually Friday evenings that you get the highest engagement. Once you know the type of content that your audience better responds to, you can maximize your social calendar for optimal results. The pre-planning stage allows you to ensure consistency and balance your marketing activities at the same time.

Enhanced website layout and design

Having an excellent web design and appearance makes an excellent first impression. But design is not the only factor that contributes to a business’ success. Having a site that is designed nicely is not going to drive traffic and land you more sales. Your site’s overall performance, page loading speed, content, and payment methods contribute to the website’s overall success as well. That’s why it is crucial for your site to be impressive, that it works well, makes navigation a breeze, and features quick and easy payment options. It is going to negatively affect your business if your website takes too long to load, has incomplete product information, or the online payment options are not working.

Retargeting

In its most basic form, retargeting is the practice of sending highly targeted ads to specific users who have interacted with your products or visited your site in the past. Usually, it includes targeting users who:

Have recently visited particular pages on your website
Have bought something from you before
Are your email subscribers
Are your previous customers before, but are no longer engaged

Note that when it comes to retargeting, Facebook will always be king. But Google AdSense has excellent retargeting potential as well.

Guest Post

You can also expand your reach through blogs and other publications by placing your content in front of a new audience. Then, getting a few important links back to your site. Remember to only submit to publications with high authority.

Over to You

What are the low-cost marketing strategies that you have used in the past to market your business? While there are a lot of e-commerce marketing strategies out there, these eight low-cost marketing tactics are the most reliable and effective. You will also find out that while you creatively look for ways to connect with your target audiences online, you will see a boost in your traffic and sales! So, why not try these low-cost marketing ideas? Then, see how these can help you grow your business and boost your overall marketing strategy. In the end, here is a comprehensive list of some of the most fascinating statistics and facts about the internet. 100+ Statistics And Facts of The Internet[Infographic] by the team at Hostingclues

Development Insights Martech

Here Is How a Brand Should Respond to Negative Reviews on Social Media

Miley on July 8, 2019

The first social media platforms sprung up by 1997, just a few years after the worldwide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a sheer number of users on such social media sites is literally in the billions, it comes as no surprise that businesses can efficiently, effectively and often cheaply market to potential customers through these platforms by speaking directly to your Facebook, Twitter and Instagram followers.

Studies conclusively show that users who follow businesses on social media are more likely to buy from them. Social media can also be a means through which users can leave reviews about a company. Regardless of the type of comment, it is imperative for a business it addresses it aptly and promptly. This is especially true for negative reviews.

So how should a brand respond to negative reviews on social media? Here are some tips:

Don’t Ignore the Review

First thing’s first. A brand should never ignore or even try to remove a negative comment or review. Indeed, that is one sure way to lose customers. We, as humans, have a fundamental need to feel heard and understood, and customers are no different. Thus, it is a brand’s duty to read and respond to as many reviews as possible- positive and negative alike. If handled properly, such responses can even work as an effective marketing technique. If you are having difficulty with handling the reviews or don’t have time to do it, it is better to take the help of a social media company who will keep their eyes on the reviews and will help in saving the reputation of your company

However, if you are willing to deal with it on your own, here are a few things you need to keep in your mind. The response should be personalized, addressing the person by name and acknowledging the issue that person highlighted. This is a better alternative to a generalized answer. The reply should also have a sympathetic and apologetic tone. It is important to not mention the brand name in response to a negative review as the review could then show up if the brand is searched for. For the same reason, it is advisable to mention the brand name if the reply is to a positive review.

The review should not be a long paragraph- two to three well- constructed lines should suffice. It is also important to mention that the particular issue that the customer faced is a ‘one-off’ and not the norm.
For example, a restaurant may reply to a review as follows (keeping the above- mentioned rules in mind): “Hello David. We are sincerely sorry to hear that you experienced slow service the last time you visited us. We always strive to provide you with the best experience possible and guarantee that this was an unfortunate anomaly that is sure not to be repeated.”

Reach out in Person

While it is advisable to issue one short, public reply to a negative review, that may not be enough. Thus, a business may need to reach out to a customer via personal message. While not all customers can be reached out to in this way, there are certainly positives for contacting at least a few.

For one, you can get to know more about some severe issue the customer faced. Was a sales agent rude to you? Let us know more. The details may then help you identify the agent and have them disciplined. Remember never to make excuses for what happened. It is always much better to acknowledge and promise to attempt to improve.

Secondly, contacting a person via private chat prevents a long, drawn-out conversation on a public forum. Such a back and forth brings more eyes to the issue- something you’d want to avoid as much as possible. Not only that, instead a customer is more likely to respond in a calm and collected manner on a private chat than in response to an angry rant for all to see. Such a customer can then be appeased much more effectively.

Keeping with our theme of letting customers know how much they are valued, it is important to ask customers for their suggestions on how to resolve their issues. Quite often you will receive some genuinely valuable feedback.

Provide Offline Contact Information

At the end of a personal message conversation, the customer should be provided with offline contact information such as a phone number. They should be urged to contact that number with any further complaints or queries they may have.

Think of this as the last line of defense. Some customers may be dealt with via a public reply and others via a private conversation. However, there will always be those who need an even more intimate answer- those who want verbal communication with another person. Thus, online responses are an essential adjunct to telephone helplines but not a replacement for them.

Improve Your Service

The end objective for all the above-mentioned steps is to gain or regain a customer’s loyalty. What better way to do that than by actually acting on a customer’s suggestion? What better way to show a client they are invaluable to a business than by implementing their feedback? Indeed, actions speak louder than words.

Note, however, that not all complaints can be acted upon. For example, while it may be worthwhile to improve the speed of service in a Chinese restaurant, it would be ridiculous to add Indian food to the menu just because a couple of reviews asked for it. A business should accept that pleasing all will never be possible and should instead aim to satisfy as many as it can.

A chronological list should be made with the most pertinent and solvable issues at the top and less important ones lower down. As a rough estimate, a brand could start by aiming to address about 1/3rd of the negative reviews that come its way.

Conclusion

Remember that it is always ideal to hire a social media company who is well- versed in the field of social media marketing (SMM). Engaging with customers on social media is extremely helpful in increasing brand loyalty. This is because social media can prove to be making or breaking factor in today’s environment. While engaging with customers via social media can be extremely helpful in increasing brand loyalty, quite the opposite effect may be achieved if these platforms are mishandled.

Insights Martech SEO

7 Free Keyword Research Tools to Use For SEO Now

Miley on July 7, 2019

A keyword research tool is not an option for anyone rolling a new website. This task requires much of your time in various processes such as design, development, content creation, and marketing strategy. I know this is a tedious process that will consume much of your time, but it’s essential to spend also enough of your time in keyword research so you can get a reliable guideline in content strategy. Through this, you’ll have a clear overview of the right way to shape your content and the future of your site.

Nowadays, there some keyword research shortcuts anyone can take in this process, and keyword research tools remain the most preferred options in this case. As a result, there is a wide range of keyword research tools that every business should put into practice to target the right keywords as per their niche. This keyword research tools range from the negative keywords up to the long tail search terms.

In this article, I’ll focus on seven free keyword research tools that every business should use for SEO at any given time. With this keyword tools, the companies can be in a position of learning more about their competitors, boost their search engine rank, know the type of keywords on their targeted list that features the highest search volume, and come up with a content calendar that goes hand-in-hand with the related long tail keywords.

Other than this, having the right keyword research tools, any business can choose the right keywords depending on their niche, monthly searches, and many more. But, which are these tools? Worry no more! I have the correct answer for you in this article.

Let’s start!

1. Google AdWords

Google AdWords is the best option for the top spot. Also, it has remained the most preferred option for many people for several years now.

It’s the best free keyword research tool when starting a business and also when in the process of growing and producing more content. It’s the right choice since it makes it easy to see.

With this tool, you can pull content directly from Google. This information is the search engine that any business needs whenever optimizing their website.

Other than this, this tool gives you access to the competition, average monthly searches, and even the suggested bid for the case where you use AdWords.

2. AdWords and SEO Keyword Permutation Generator

The common challenge faced whenever launching a new website is the uncovering of the new keywords in the keyword research. For this case, you need the AdWord And SEO Keyword Permutation Generator keyword research tool since it makes you creative while searching for the keywords that match with your objectives, website, and marketing strategy.

However, this keyword features one downside whereby the keyword results generated may not make sense. As a result, there are high chances to spend much of your time searching for the best keywords as per your niche.

3. Google Correlate

It always sounds good when one gets advice directly from a source. For this case, Google is the source that gives this advice.

Yes, it’s an overlooked keyword research tool, but Google Correlate is at a higher position of generating a considerable keyword list. It’s the most preferred tool for those who want to see the keywords that get searched together. With this data, it can be easier to expand your keyword list, especially when considering the case of long tails.

4. IMforSMB Bulk Keyword Generator

Some free keyword research tools work best for specific websites. However, there are others which have a significant impact on every site.

For the IMforSMB Bulk Keyword Generator, it has a significant impact on the local service companies. With this tool, it becomes easy to find local keywords.

5. Keyword In

Keyword In is the best free keyword research tool for those who want to combine their keywords the easy way.

The starting point of this tool is the long tail keyword or keywords. After this, this keyword research tool mashes everything into a universal ‘basket,’ hence providing the user with a detailed list comprising the potential keywords.

It’s the most preferred tool since the user only takes a few seconds to plug in the keywords, choose the best options, and then generate the results.

6. Soovle

Soovle is another free keyword research tool that gives autocomplete suggestions from a wide range of sources, and not only from Google, hence help in boosting the user’s search volume.

Yes, you can use it to generate auto-complete suggestions from Google, but it also supports a wide range of other sources such as Amazon, Yahoo, Wikipedia, Bing, and YouTube.

Here, the first step entails choosing the most preferred source. However, you should note that this tool features Google as the default source. But you can change this to any source you want by clicking any of the icons displayed in the search box.

7. Ubersuggest

Ubersuggest is the best option for those who want to get all the keywords and data they need to make reliable decisions. However, you should note that there are high chances not to get every data you expect the tool to generate.

This tool is also the right choice if you want to get keywords that are not easy to generate by the Google Keyword Planner. It’s the most preferred option since it gives a wide range of keywords that are big enough to keep the user busy for some time.

Conclusion

Hope now you know the best free keyword for SEO? Hesitate no more! Put these keywords into use and get the right way to perform your analysis.

With these keyword research tools and the help of Joel House Marketing Company, you can get the help you need in monitoring and improving your search engine rankings. SEO is the best option to go for if you want to design and develop the most performing website. SEO is also the right way to go for if what you want is to make your site look better for more traffic.

Insights Martech Products

The Meaning of Instagram Likes for Teenagers

Miley on July 5, 2019

Instagram likes is the basis of how good a post is. This might not be the case for others but most teenagers think this way. In this digital world where popularity is determined with the number of likes and followers, Instagram matters more than anything else. Learn the meaning of Instagram likes for the teens today and see if it’s the same as yours.

Few Likes? Delete It!

If you are a teenager, you definitely know how shameful it is to post your photo and got only three likes. The number of likes you receive in a particular post can equal how agreeable, relevant, or aesthetic its content is. Since Instagram strongly holds onto exceptional aesthetics, teenagers strive to create the highest quality photo or video possible. In fact, ensuring their captions go smoothly with their post is another factor they consider.

Once they finally published a post, young Instagram users frequently check on their notifications for possible likes or follow. In fact, a study shows that most teenagers spend about nine hours every day checking their social media accounts which includes Instagram, Facebook, and many more. This means they spend so much time thinking about earning likes and followers while interacting with other users. So, can you imagine how sad it is if they found out that their posts only receive three likes?

As an example, an Instagram user once said her friends even suggest that it would be best if she deleted the photo she posted which only earned three likes. Her friend also says it’s very embarrassing.

Teenagers exert so much effort to establish attractive posts in order to build up an interesting Instagram profile for themselves. So when such situations happen, their self-esteem drops significantly. Today, social media services like Famoid helps to build up not only your Instagram profile but also your self-esteem. They offer cheap and real Instagram likes that lasts and will never vanish.

Having More Followers Means Tons of Likes

People, especially teenagers believe that a person with more followers must also have tons of likes. If this expectation fails, they will think that you are having a hard time pleasing your followers.

A typical teenager loves it the most if a person who never drops them Instagram likes suddenly did. The overwhelming feeling of finally having that person’s approval is what makes them feel that way. Teenagers are indeed living in a whole new world in this digital age. More so, it is important to discover how they view things and what it means to them.

For teenagers, Instagram likes are like a reward. It may also be their way of measuring popularity and relevance. If a post makes sense, people will definitely like it. This is the reasons why most teenagers think about deleting a post having less to no likes.

In line with this, Instagram is a platform where acceptance matters. This is the reason why more and more teenagers are joining in Instagram’s world seeking to be accepted through posts.

Development Insights Martech SEO

Discover the Latest Database Management Trends in 2019

Miley on July 1, 2019

We know that in every walk of life trends come and go. It is the same in database management landscape but lately, we have witnessed that several new database management concepts are in fact, here to stay. They are not just a passing fad, rather they demonstrate staying power and they have the capacity to transform businesses and organizations.

As per http://www.dbta.com, we have witnessed the fact that there is a rising appreciation for the value of data; hence, there has been a significant increase in the amount spent and invested on data management, as well as, analytics services and products. As per IDC predictions, revenues for business analytics and big data solutions would be reaching $189.1 billion this year itself with an impressive double-digit annual growth through 2022. Let us explore the existing and the latest database management trends and ways to take the maximum advantage of them for benefitting your business or organization. Here are some of the latest trends.

Focus on Both SQL Databases & NoSQL Databases

SQL databases are also referred to as relational databases and they are known for defining and manipulating data based primarily on SQL or the Structured Query Language. SQL databases are immensely popular and are utilized for effectively handling structured data which would organize data elements and go on standardizing the way precisely they would be relating to each other and to diverse properties. Database admins managing an SQL server will often use utilize server monitoring in order to optimize the performance of their database.

NoSQL Databases are referred to as non-relational databases that would be allowing you to accurately store and retrieve all important unstructured data implementing a dynamic schema. We know that NoSQL is gaining a lot of traction because of its flexible capacity to come up with a unique and innovative structure which could be a graph, document, column or Key Value that is organized basically as a data structure. Even though SQL has been maintaining a huge lead over the NoSQL database for several decades now, however, things are changing now and there is the growing popularity of non-relational alternatives. NoSQL is catching up at a phenomenal speed with the introduction of popular databases like MongoDB, Cassandra, and Redis.

Use of Multi-Database Preferred over Single Database

There has been a growing trend towards the effective use of multi-database during the last decade as opposed to the conventional theory of keeping all your eggs very much in just a single basket. More than 50 percent of the businesses admit that they are using multiple databases to efficiently fuel their applications as compared to just a single database. As per the latest market survey, around 44.3 percent admitted to utilizing multiple databases and 55.7 percent are still operating one single database.

NoSQL & SQL Multiple Database Combinations

We understand that 75.6 percent of multiple database kind usage comprises of a mix of both NoSQL and SQL databases. This implies that for many companies you cannot adopt a cookie-cutter approach. Even though you may be having a preference for one of them, there is absolutely no dispute regarding the fact that each one of them has clear benefits over the other. Rather than restricting your company to just a single database type, there is a necessity in 2019 to effectively evolve your database stratagem for compatibility in order to ensure that these two robust database management systems are able to be compatible with each other and help in effectively filling the gaps in all your data requirements.

The Pivotal Role & Importance of Data Engineer

The data engineer would be playing a pivotal role in 2019 as the architect of an organization’s data planning. No data teams would be able to efficiently perform without technical assistance and expertise of a qualified data engineer. These super-techies are indispensable as they boast of having advanced tech knowledge and multiple programming skills for preparing the groundwork proficiently for effective enterprise Data Management that could be utilized by some other staff such as the Data Scientist or the Data Analyst for precise data-oriented functions.

Implementation of Single-Point Data Management Channels

In 2019 there is an emerging trend of the effective implementation of Single-Point Data Management Channels. There is a rise in the use of enterprise-grade, single point data management channels rather than multiple disintegrated data management solutions within an enterprise. This trend has been gaining traction at a slow pace over the last few years but in recent times, it is impossible for businesses to survive or sustain without scalable, fully-integrated, single-point data management solutions for ensuring optimized distribution and data collection across numerous data channels.

IT Is Becoming Cloudier

We find that there has been a significant rise in the actual acquisition of effective SaaS apps that are known to displace on a regular basis, an on-premises application, thus, successfully migrating numerous users including their data to the cloud. Moreover, several organizations today have basically a cloud-first mandate that leads to certainly more SaaS applications. Today, data management has become intrinsically a hybrid affair which is supposed to reach across a host of on-premise systems and multiple clouds. You may seek professional assistance from reputed websites such as RemoteDBA.com.

Hadoop’s Actual Fall from Grace

Among the biggest surprises in recent years in the tech world is the rapid ascent and then equally rapid descent of Hadoop adoption. When Hadoop entered the industry in 2013, it took the entire community by storm and was deployed in as many as 20% data warehouse environments within 3 years of release. The growth curve seemed to plateau over 2017 and 2018, indicating that it had pretty much been deployed by any warehousing program that would require it.

There has also been talking of user dissatisfaction with Hadoop’s immaturity as a platform, especially when dealing with maintenance, relational functions, and managing metadata. The cost of deploying and maintaining large clusters on a company’s own premises is also a considerable push back against the growth of Hadoop. As a technology, it is certainly here to stay, offering a ton of functionality to anyone who needs it, but the industry has demanded extensive restructuring to address the present problems with the platform.

Conclusion: The Amazing Data Lake Remix

Giving data a great home, the data lakes trend is very much toward an effective multiplatform architecture. The lake is supposed to be distributed physically across relational databases and Hadoop clusters. These could be deployed efficiently on the cloud, on premises, or an effective hybrid combination comprising both. To make truly diverse and disparate data appear simpler and less complicated, you could find virtualization techniques quite handy, that is the reason why any hybrid data lake seems to be in reality a virtual data lake quite similar to the virtual data warehouse.

Author bio

Patrick Hansen is a database developer with more than 15 years of experience in this field. He suggests his clients visit RemoteDBA.com when they need database support or any other technical help with database management.

Development Insights Martech SEO

Top Database Management Trends You Can’t Ignore In 2019

Miley on June 30, 2019

More technology users and businesses are seeking for more information and data for valid reasons. Data management is a commodity that is leading to digital innovation. However, there is a big challenge when it comes to converting data into actionable insights. Digital innovation is today needed to help business organizations find a solution to the above challenge with success.

Trends for 2019- what should you be aware of?

Given below are some of the latest trends predicted for 2019 that businesses should look out for when it comes to data management:

Data management is still a tough task- When a company is managing huge volumes of data like big data, the process becomes a complex one. The business should take steps to search for interesting patterns that are hidden in these large amounts of data. Machines should be trained in such a way that they are in a position to spot these patterns and incorporate them into production so that they can be acted upon. The above should not only take place once, but it should be repeated as many times as necessary. Experts in the field of data management add that this reality of putting the basics into production is a complex task and seems harder than it appears to be. For new businesses, the task is even tougher as the business needs an expert database and ETL skills. The business should take the onus of cleaning and putting labels on the data. The training for machine learning takes a lot of time and money, especially in the case where deep techniques for learning are used. On a final note, one should know that placing such a production to scale needs a whole set of skills that are reliable and secure. This is one of the prime reasons why data management will be tough in 2019, and data management professionals will be highly in demand.

The need for proliferating continues- This will not be a very hard prediction to make in 2019. A few years ago, at the time of the Hadoop boom, there was an assumption that all data could be consolidated successfully. This was believed for both transactional and analytical workloads on a single platform. This idea, however, was not successful for a wide range of reasons. Experts in the field of data management state that there are different types of data and each of them have separate requirements for storage. For instance, graph databases, time series databases, relational databases, etc. These databases have their share of pros and cons. Developers cannot optimize the strengths if all the data is crammed into a single data lake that fits all. Again, esteemed professionals in the field of database management RemoteDBA.Com state it does not make sense amassing loads of data onto a single platform. The cloud, for instance, stores data for companies flexibly and cost-effectively. In the case of big data, Hadoop is the most budget-friendly storage for data that is unorganized and unstructured. For most companies, there are extra silos that need to be organized and managed. They are often big and important silos. Experts state that in the absence of a powerful central force, one should get used to these data silos as they will continue to proliferate.

Analytics for 2019- Experts state that if you can act quickly on new data that comes into the organization, the better off you will be. This is the main driving force behind steaming analytics and real-time data. This has been very challenging and hard to pull off too. The organization has to possess data ultra- fast, and this can be done with the aid of automated decision making. The solution is to combine the SQL capabilities with open source streaming platforms to get real progress this year.
Technology and evolution- The evolution of technology also plays a vital role this year in the field of data management. Companies have to take the onus of finding the right workforce with the appropriate skills for the job. Irrespective of the techniques and technologies they use, it is crucial for the company to find the right person with the right skill. Organizations also have to focus on deep learning skills and discover creative ways to manage data. For instance, if you take a look at big financial corporations, they have already started to use algorithms that are neutral and improved when it comes to spotting fraudulent transactions over traditional machines. This trend will grow and continue this year.

Experts in the field say that new technology is creating innovation to make data management for everyone better in 2019. The pace of innovation in the above field shows no signs of slowing down, and this is great news for those companies that manage huge amounts of data like big data. Last but not least, smart technology is growing, and devices are helping businesses and consumers in collecting and sharing data. This helps customers get a personalized experience wherever they go.

There is huge consumer demand today for smart devices, and they are proliferating at a huge rate. If you check ecosystems of smart devices for 2019, you will find that they are focused on two main platforms- Google Assistant and Alexa of Amazon. These platforms are helping consumers to infuse remote access and AI that starts right from lights to HVAC units. In short, you will find all the smart things around you in 2019, and the trend is expanding with speed!

Therefore, when it comes to database management trends to watch out in 2019, the above will steal the show. Progress is being made on all fronts, and there is a promise for innovation and creativity. There might be ethical, legal, and technical obstacles in 2019, but the potential benefits of innovations are huge to ignore. They will play a vital role in changing the current scenario of database management for businesses and consumers across the globe with success.