Category: Martech

DevelopmentInsightsMartechSaaSSEO

Some Key Features to Consider While Using a Bootstrap Template to Build your Portal

on October 31, 2019

You could spend thousands of dollars on hiring an expert design agency or a freelancer to construct each of your websites for e-commerce or trading business. However, even with spending that much, it is not always ensured that you get the best results. The call is yours, and many also agree to the fact that usage of pre-built Bootstrap templates to custom-weave your website is also a brilliant approach to try. There are many websites out there, including that of the top brands, which are custom-built based on the Bootstrap templates. Such custom-built sites can make a big difference in your business, too, someday, but if you are in need of charming and professional websites, then neglecting the scope of Bootstrap may not be ideal. However, once you start to explore it, you may come across thousands of Bootstrap templates and design options with a handful of feature sand options out there. There are limitless possibilities in terms of Bootstrap templates, and you need to have a professional and picky approach to get the best out of the ocean. So, in order to help the users focus more on the top features, let’s explore the key features to consider while picking the ideal Bootstrap templates for your purpose.

Key features to look for in a Bootstrap template

The major advantage of Bootstrap templates is that it is highly portal and super easy to start with. You don’t have to code at all, and these basic CSS and HTML templates could do the rest for you. The readymade code blocks, as in Designmodo free Bootstrap templates, can save a lot of time as well as effort, which could have been otherwise billed in thousands by skilled developers and designers. Some of the features to look for while picking the ready-to-go Bootstrap templates are as below.

A mighty grid system

Bootstrap is equipped with a 12-column responsive fluid grid system, which is Flexbox-based, which makes it easier for the users to get benefitted instantly. It helps the website builders to scale the site automatically and take your design down or up based on the resolution of the destination device. So, by dividing the screen size into 12 columns, this is made easier for the website builder to see how to group them more effectively or how to use each individually. Building this way, by adding appropriate classes to desktops, tablets, or smartphones of varying screen sizes, you may decide whether you have to hide the content or make it visible.

Easy integration

Bootstrap is much easy to integrate with other frameworks and platforms, either with the existing platform of the new frameworks. With such an ability to ensure seamless integration, Bootstrap will make your life easier and make your dreams true. If you simply want to use, just download that file and simply link it up. You can also hotlink it to even the social media platforms like Twitter and get the best results using Bootstrap. By being just CSS based, it is much easy to integrate and modify the content.

Browser Compatibility

As we have seen above, Bootstrap is compatible also with the latest browsers for mobile and desktop use. With this, you can create a site that could work the best irrespective of being used for Firefox, Safari, Chrome, or IE. On using Bootstrap templates, you can keep your results uniform across all the platforms and browsers.

Instant and easy customization

Based on what types of websites you build; Bootstrap can do it most effectively. Developers can tailor-make their applications using Bootstrap based on the project specifications. The major advantage of Bootstrap is that it comes with everything that you want in order to develop and functionalize a professional portal. You can be choosy in order to include or exclude various components based on your requirements. With this approach, you can easily get rid of what you don’t require, and you can also create the most customized websites.

Excellent community support

With vast community support from across the globe, Bootstrap offers a large number of upgrades and updates than any other such web building frameworks. On GitHub, you can find about 16,000 commits, and here are about 868 contributors always alive to help the developers with whatever points they face an issue with. Besides these, you may also enjoy the Bootstrap blog, which could be your one-stop-shop to many of the unsolved queries. There is no need to mention apt documentation available with easy examples and demo, which will further make things easier for novice users.

A handful of pre-designed HTML, CSS, and JavaScript elements

The designers and developers, while building a website, need to take care of various elements, including but not limited to headings, tables, buttons, anchors, and lot more. Each of these has its significance in terms of creating a professional-looking website, which is also functional. Used properly, Bootstrap can save the day for fellow developers as it comes with many pre-designed elements, which are so easy to learn and use.

Plugins

A dozen of Bootstrap offers a large number of upgrades and updates available with Bootstrap will help the users to start quicker and easier. If you need to get some additional functionality like a dropdown list, carousel, or sliders, then one needs to simply make use of the corresponding plugin offering the functionality to the website design. It should also be noted the fact that Bootstrap plugins can be best used for your benefit without the need to write even a single line of code.

Go far beyond ensuring consistency

Even though developed to encourage and ensure consistency among internal tools, Bootstrap now has the potential to go far beyond this purpose. Effectively backed up by many expert Twitter employees, now Bootstrap is the first of its kind open-source application version, which further got enlarged with the major idea to pair designers and developers to reap success out of the web. TO effectively connect between the dots, Bootstrap could be a real choice for the developers who want modern responsive websites. It is also consistently developing, and so it is enough wasting time on coding and manual designing of your websites, and everyone should effectively explore Bootstrap templates in a better way.

DevelopmentInsightsMartechSEO

10 Golden Nuggets To Improve Your Site’s Search Rankings

on October 22, 2019

The success of any online business depends on the amount of traffic that it can draw. No matter how good your products and services are or how good your brand’s reputation is, you will never bring in any sales if no one is visiting your site. Therefore, it is important to improve your rankings in the search engines to be ahead of the game. If you are experiencing low traffic volume or have noticed fluctuations in your analytics, here are some tips by NYC Company that could help you generate organic traffic to your site.

Use keyword-embedded links

Building backlinks is one of the best ways to optimize your rankings. Some people, however, think that they have to shell out some cash to have their links appear in other sites. The truth is you can do this without expense as long as you know how to identify opportunities. You can ask your friends, partners, or clients to post your links on their sites and you can do the same for them. If the referring site happens to have a high volume of traffic, there is a big chance that a chunk of that traffic will be directed to your site.

Use long-tail keywords

Long-tail keywords have better conversions simply because they are more specific, which lessens your competition on them. There are online tools that you can use now in finding long-tail keywords that are relevant to your site and to your primary keywords. Try using them and you will realize that they can bring in more traffic to your site.

Value your visitors

Connect with your visitors. If they have questions or inquiries about your products and services, make sure that you give them immediate feedback. Also, encourage site visitors to interact with you. You can add a short paragraph at the end of your blogs that invites your readers to give their comments or opinions. This will keep them coming back to your site and even subscribe to your feeds.

Avoid too much animation on your pages

Too many banners and animations will just annoy your visitors and that can greatly increase your bounce rates. Search engines hate bounce rates, so to keep your high SEO rankings, make your pages clean, easy to read, and very user-friendly.

Maintain the quality of your content

Search engine crawlers also evaluate the relevance and usefulness of the content of your site. This is why it is important that you always create original content that will satisfy what your readers are looking for. Do not stop at just creating quality content. You should also make sure that you give them proper tags, descriptions, titles, and keyword density to get good scores from search engines.

Create a blog site

It is hard to use the main website of your business for optimizing keywords because it will result in long content, which will make it difficult for customers to find what they need. Still, you have to invest in keywords to bring traffic to your site. The best way to do this is to create a separate company blog site that will link customers back to your main site.

Give your multimedia files proper names

The images, videos, and infographics that you post on your pages can also bring in organic traffic to your site. To do this, make sure that your multimedia files are properly named with the use of relevant keywords so that when internet users make an image or video search, your content can pop up at the top of the list.

Keep posting content

Even if your site is already getting huge traffic, do not stop posting new content. You have to keep your site valuable if you want to maintain and increase the amount of traffic that you are getting.

Be listed

Have your site listed in popular directories. Most of these directories offer free registration and oftentimes, search engines get the results from these listings. For instance, if someone from Ohio is looking for a local plumber, it is likely that your business will be on top of the result if you are listed in these directories.

Always be informed

Search engines often update their algorithms. Therefore, the strategies that could be working for you before could suddenly stop getting good results. Be updated with the latest news and try to observe what your competitors are doing so that you can improve your strategies and remain competitive.

DevelopmentInsightsMartechSEO

Django: The Web Framework For Perfectionist?

on October 18, 2019

Coding is without a doubt one of the most useful job skills in the present day as well as the future. There are many different programming languages out there, each with their own different use cases and benefits. One of the most popular and widely used right now is Python.

Python can be used for a range of different tasks, from web programming all the way to scientific computing. It is quickly rising the ranks of the most popular programming languages, and many believe it will soon find itself in the number one spot. The language is also one of the first programming languages that many universities are teaching their students before any others.

Source: Pixabay

However, if you truly want to use Python as best as possible, you need to choose the right framework. A framework helps to create code and web apps much easier and simpler and can speed up the process of development. But with several different web frameworks for Pythons to choose from, which should you consider?

One great option that is incredibly popular is Django. This article is going to look a little more closely at Django, including what it is, why it is a good option and more.

What is Django?

Django is a very high-level framework that assists programmers by allowing rapid development as well as a clean design.  Django has been around since 2005 but was created a few years earlier in 2003. Web development can be a hassle and be quite tedious, and Django helps make it simple. It allows you to focus on simply writing your app or software, and not have to worry about anything else.

Django is all about reusability and cutting down the amount of work a developer needs to do and how much time they need to spend. Django will ensure that you can use Python pragmatically, as well. Many well-known sites and platforms use Django including Instagram, Mozilla, Nextdoor and more. If it is good enough for those large companies and all that goes along with operating them, it is likely good enough for your needs.

Best yet, Django is completely open-source and free. It is built and maintained by those experienced with development, so you can be sure that it is designed with developers in mind. The community for Django is also quite large and if you ever struggle with the framework, finding support and assistance is always simple.

Why is it a Good Option?

Source: Pixabay

So why is Django a good option for all different types of Python developers? Well, there are a couple of different reasons. The first reason is its speed. Django prides itself on taking your idea from a concept to a completed design quicker than any other framework. Another great benefit of Django is how incredibly secure it is. Security is an incredibly important concern for businesses and developers alike, and Django helps programmers prevent common mistakes that relate to security.

Django is also fully scalable, so no matter how large or small your needs are, it will be able to meet them. It is also very flexible and can be scaled up and down very easily. Add to that dozens of other extra features aimed at helping optimize development and you have a great choice for Python developers looking for a framework to use. The company claims to be the “framework for perfectionists with deadlines” and this is accurate. It is great for anyone who needs to create applications or software in less time, with less code.

Hopefully, this list of resources below will be able to show you why Django is one of the best Python web frameworks, especially for perfectionists. It is completely free, so there is no risk and no reason not to at least try it and see if it can improve the quality and efficiency of your code.

Additional resources:

DevelopmentInsightsMartechProductsSaaS

Top Reasons to Choose Python for Artificial Intelligence Projects

on October 15, 2019

Artificial Intelligence is dominating all types of businesses across the world and every individual wants to leverage the best of AI for their upcoming projects. But which programming language you should go for when working on an AI-based project? There are multiple programming languages such as Java, Python, C sharp and much more for working with AI-based projects. 

The language selection simply relies on variables like the simplicity of code, individual inclination, accessibility of engineers and the sky is the limit from there Despite other criteria, the skills of the developers matter the most yet the companies need to choose the one who is better for hiring or outsourcing their project. In current times, Python is the most recommended language for AI and ML. 

What is Python?

Python is an OOP-based high level and interpreted programming language that is used in rapid application development. It works well for connecting the existing components altogether. Python is becoming one of the fastest-growing languages due to its ease of learning, adaptability, and scalability. Different reasons to select the Python are its more noteworthy help and advancing libraries to settle on it a decent decision for any undertaking be it WebApp, MobileApp, Data Science, IoT or AI. 

Why use Python for AI and Machine Learning?

No matter if you are a startup or an MNC, Python offers a huge list of benefits to all. Python is favored by the developers as a whole host of applications but what makes it a good fit for the AI-based projects. 

  • Platform Independent

Python is more than just easy to use and learn as it can be handled with much more versatility. This means Python for AI advancement can be executed on any stage like Linux, Windows, macOS, Unix and substantially more. At the point when you have to move the procedure starting with one stage then onto the next, the designers are required to actualize variation little scale changes and amend a couple of lines of code so as to make an executable type of code for the chose stage. For doing likewise, the engineers can use the PyInstaller bundles to set up their code to keep running on various stages in this manner setting aside time and cash. 

  • Easy Readability

Python is anything but difficult to peruse and thus every Python designer comprehends the code of their friends and adjusts, duplicate or offer it. Python doesn’t enjoy any confounding or clashing standards and that prompts an increasingly proficient trade of calculations, apparatuses, and thoughts among AI and ML specialists. Apparatuses like IPython are accessible in the market which goes about as an intelligent shell to give additional highlights, for example, investigating, testing, tab-finishing, and others to encourage the work procedure. 

  • Low Entry Barrier

Working with the AI and ML humors you to manage the heaps of information that should be prepared in the most effective and advantageous manner.  Due to Python’s low entry barrier, more and more data scientists are using it for building AI projects without wasting plenty of time learning the language. 

Python simply interprets your everyday English language and thereby making it the easiest then others. Working with the simplex syntax on the complex systems build clear relations between the system elements. Take an instance of the below-given code to search whether an entered number is prime or not. Here’s the snapshot of the code.

You can see how easy it is to write the code which is fully understood by the person who knows the simple English words. 

  • Better Options of Visualization

Although Python consists of a huge variety of libraries, some of them are great visualization tools. However, it is vital to highlight that while working in artificial intelligence, machine learning, and deep learning; the data representation should be in a proper human-readable format. Additionally, the Matplotlib library enables information researchers to make graphs, histograms, and plots for better information perception, successful introduction, and representation. Different application programming interfaces can make the perception procedure a lot more straightforward and simple to assemble clear reports.

  • Huge Community Support

It is always beneficial and helpful when a programming language provides strong community support. Python is an open-source language that comes with a bunch of free resources for beginners to utilize them during the programming. Also, a bulk of Python documentation is available on the internet along with the Python forums and communities where the machine learning experts have a brief discussion over errors and how they can solve the problems in order to help each other out. Moreover, it is assessed that Python will turn out to be increasingly more prominent among every one of the information researchers. As per the report by StackOverflow, the Python popularity is estimated to grow until 2020 which depicts how easy it is going to be for the developers to work on it.

Summing Up

Here, we come to the end of the article. We have perceived how AI and ML are quickly developing and widespread advancements that let the information researchers settle their genuine quandaries and think of shrewd arrangements. Till then – keep learning!

Author Bio

HP Morgan working as Tech Analyst at https://www.tatvasoft.com.au, A Custom Software development in Australia. He is having seven years of experience in a Technological domain and helps the organization of all shapes. He loves to travel to Spontaneous places. 

DevelopmentInsightsMartechSEO

The Website Accessibility Checklist – Seven Crucial Points to Consider

on October 12, 2019

An accessible website is one that ensures that everyone can access and read online data. It includes both people who have disabilities and the ones who don’t. The provision for online services and data via the web got covered by the Disability Discrimination Act in 1993.

The WCAG (Web Content Accessibility Guidelines) puts forward the best practices that business owners and brand owners can use, to make their website accessible to all. All the guidelines urge the business owners and brand to check accessibility of their business websites at every all. The crucial points that you should consider are:

1. Images and pictures

It is essential that all your photographs have an Alt text, till such time it gets used only for decoration purposes. Images and photos that get used only for decorations, for instance, a border or a bullet point, there the alt text should stay empty. In the case of a descriptive or a long alt text, the long description needs to get used. It is essential to use text instead of a picture of the text. The exception applies in case of a brand name or logo. Hence, make sure to check the alt text by placing the mouse pointer atop the picture, where a yellow box will show-up along with the image description.

The reason for implementing this practice is that people who are visually impaired will listen to the alt text and get to learn about the image. The texts that get showcased as a picture can remain unclear when the picture size gets maximized by people who are visually challenged.

2. Colors

Make sure that your website has a high contrast between the text color and background color. Else reading the website content will become difficult. Also, the color should be prompt and successful in conveying the data. Assess the contrast by making sure that the backgrounds are light with a dark text or vice versa. When your text has very less contrast then reading the website, the text becomes challenging. And people with sight problems might have to strain their eyes, which can result in further issues. Also, people who have visual problems based on colors might face a problem when you try to share data using colors. 

3. The video and the audio

You need to assign captions, transcripts or subtitles with audio and video content. As the audio plays automatically on the site, you should ensure that the people can stop the sound as per their discretion. You need to check whether the video and audio come with written transcripts or open captions. It is because people who have hearing issues, make use of the subtitles and the captions and read the content. The sounds that start playing with no choice to stop can get confusing for people who want to listen to your website content. 

4. Text

You need to make sure that you can magnify the text without causing any harm to the content or web page functionality. You shouldn’t be using text images for any decorative purposes. Even when the user reduces or enlarges the text size, the webpage should be making complete sense to the browser. Individuals who have low visibility issues have to maximize the text size for viewing the web content. Images have a chance to become slightly blurred when it gets resized. Hence, make use of a straight style and text as you think is perfect. However, the same rule doesn’t apply for the brand name or brand logo. 

5. Forms

It comprises of text entry, checkboxes, and buttons. You should ensure that you have labels very close to the field where users can click on. Also, verify that areas that ask for information, such as comments or email comes with a label close it that explains the reason for sharing the data. It is because individuals who make use of assistive technologies can recognize all that they have to share in these spaces. Furthermore, they will also listen to directions to acknowledge the purpose of the area.

6. Links

It is essential to make sure that all your links describe the place the link is going and the link objective. When you are linking to documents, make sure that you specify the document type that is PDF or DOC along with the file size. Make sure that all the links get shown accurately.

There will be people who will listen to these links and would want to know about the link. They might also want to know about the methods of selecting the link if they’re going to open a document or the link. Generally, the file size can result in a slow connection and the scope to assess the time required for the document to open with their internet connection.

7. Flashing and page time limits

Make sure that the pages come with a time limit and have the option to manage and modify the same. Factors like scrolling, blinking, and moving can get used for showcasing the content if it stays for lesser than approximately three seconds. Make sure that you don’t place anything on the pages that flashes for over three times in a second. There can be limits on the webpage. However, if that holds true for you, for instance, there’s time after which there’s a page chance, make sure you have the option to turn it off entirely as well.  

Some individuals take some time to have a look at the web pages.  And when there are changes even before browsing gets complete, these people can get confused as they navigate the site. It results in a frustrating experience. And this might lead to seizures and lead to significant accessibility issues.

A business owner might not be aware of all these factors that are present in the web accessibility checklist. For that, you must get in touch with an expert service provider who can help you with this. Usually, SEO agencies and web development companies can provide you with this checklist and help you get started. Once you implement the core components of the list, you can witness site improvements to a great extent.

DevelopmentInsightsMartechProductsSEO

7 Factors to Consider When Looking for a Web Hosting Provider

on September 29, 2019

When looking for a web hosting provider, it’s best to first consider things first before deciding. Almost a lot of companies offer similar claims, like unlimited bandwidth, unlimited email, and disk space. 

But the thing is, you also have to be sure that the company that you work with offers 99 percent uptime (or even higher than that), 24/7 support, site and store builders, and so much more.

So, it’s really up to you to do your homework first before deciding which web hosting company you should choose. 

This guide will help you on which web hosting to choose and selecting the service package that suits your needs. 

Price comparison

Web hosting packages vary in price. When you’re just starting out, it might be tempting to pick the cheapest options out there to save on your start-up costs.

Although these cheap packages might sound appealing at first, you could still potentially find yourself paying for additional costs down the line. 

Even if your initial package might cost just a few dollars a month for shared hosting, if your site is starting to gain a significant amount of traffic, you will need to upgrade your options.

Also, remember that switching hosts can be expensive. It’s possible to find an excellent deal in these packages, but you first need to know where to look. 

Compare the prices first, and pick a host that can perfectly cater to your needs, and not just because of what a great deal it is. 

Specs and limitations

Examine your site and figure out what you want to do. If you’re going to set up an e-commerce site, start a blog, then again, don’t go with the least expensive web hosting packages that you can find.

Going with a cheap hosting site doesn’t probably have 24/7 customer support, a disk space, RAM or managed cpanel VPS. Aside from that, your website would be experiencing a lot of downtimes and loading issues that will frustrate you. For instance, HostNamaste offers great options for these VPS’s: OpenVZ VPS and KVM VPS

Ask for the specific features that are included with the overall costs. Do they charge extra for backups, support, additional domains, and other things like that? Call them to clarify some concerns.

Don’t hesitate to ask difficult questions. Talk to them and tell them how you envision your site to be. They should take your website seriously, just like you do.

Customer reviews

This is where you should really do your homework. Do a quick Google search to see hosting reviews about your preferred service provider. Check out what customers have to say about them.

Doing so will help you gain a lot of insight into how their previous customers feel about their managed cloud hosting and web hosting company’s packages and services.

How about their customer support team? Are they easy to get in touch with when one encounters a technical issue? When one does find a problem with their site, what is their course of action?

Technical support

It’s expected that you’ll encounter several issues down the road, especially during the early days of setting up your site. So having a well-trained technical support team that’s friendly, and responds immediately should be one of your top priorities.

Ideally, look for a company that offers 24/7 support. Remember that your site acts as your 24/7 salesperson. 

So, if you encounter a major issue, say, during the wee hours of the morning that needs to be resolved immediately, you should have a support team that you can easily get in touch with through live chat, email, or phone. 

Security

One of the most overlooked factors when choosing a web hosting provider is site security.

Although website security mostly depends on how you develop your site, choosing a secured hosting right off the bat can go a long way. It will keep potential hackers at bay.

Make sure that the vendor regularly updates their machines, and do anti-virus and anti-malware scans periodically. 

Finally, there should be an access control that’s provided, which only gives authorized people to access the administrative features of your site.

Hosting hardware

Your hosting provider’s hardware will regulate the hosting performance, which directly affects the site speed of a website. So it’s crucial to know what particular hardware they’re using, and it is sufficient enough to meet your needs. 

Are their servers regularly tested? Do they have a data center that’s equipped with the latest technology? 

Refund policy

Some hosting providers offer a refund or trial period, wherein you can try their services for a brief period before deciding whether you want to continue or not.

Look for a host that offers an extended trial period. That way, you’ll have enough time to try their services for that particular plan. 

Final Word

There are a lot of things that you have to consider before ultimately choosing a web hosting provider that you can work with. Remember that the web hosting company that you pick is the very foundation where your site will be built upon. So, it’s essential to pick the right one for your needs.

DevelopmentInsightsMartech

Common Influencer Marketing Pitfalls and How to Avoid Them

on September 25, 2019

Influencer marketing is the word marketing on steroids of yesterday. The web makes it possible for people just like me, and you to entice tens of thousands of followers. Blogs, social networking, and brand-new live streaming services such as Facebook Live and YouTube have opened the doorway for brands to directly associate together with the micro-famous to get (hopefully) desired success. Influencer Marketing has become one of the latest B2B marketing trends across the globe.

However, most brands have don’t even know how they can? It is new territory, Instagram is six years old, Snap Chat is younger. Blogs have existed for some time. However, it’s hard to know just how to take advantage of a stage that’s losing younger users. What exactly are brands and bureaus to do? How do you find influencers which would be the perfect fit? While exploring a new frontier, and how can you generate income?

But when you get started influencer marketing, here’s how to evade the common pitfalls.

1. Choosing Names Over Relevance

The more followers that an influencer gets, the higher your branding, Right? Wrong.

One of the perks of influencer marketing could be the ability to tap into targeted audiences that incline industry or your brand. The higher the name, the relevant their crowd will likely to be.

2. Focusing on Follower Count

Focusing purely on followers that an influencer has is your most frequent mistake businesses make while deciding upon an influencer to promote their brand. An influencer won’t be automatically suitable for your specific campaign just because he or she’s got, 100,000 followers. Don’t remove from your list simply because they have 30,000 less or followers.

If you have decided to spend your hard-earned money on the campaign, you have to be careful while selecting the influencer. Make time to dig in the more precise details.

Do careful research, including:

  • Go through the planned influencer’s pages
  • Analyze the variety of content they post
  • Verify whether your brand fits in with their audience and tone of voice
  • Look at the sort of engagement they receive on their posts
  • Examine their comments and review to see if they are good in their replies

3. Ignoring Engagement Levels

An influencer’s follower count is important, but not every follower was created equal.

As you want to judge how applicable their crowd is, you will study how well that audience is currently engaging with the influencer’s existing content. Steer clear in case of comments, opinions, retweets, and the likes are presently lacking.

4. Planning One-Off Campaigns

Three out of 4 marketers – 75 percent – say it’s hard to recognize the influencer. Therefore, if you locate an influencer that ignites all the appropriate benefits, do not make the mistake of working with them for once. Plan out a subtle long and mutually profitable relationship.

That way, the relationship between your brand and the influencer will become successful in the heads of their audience, making campaigns feel even more ordinary – that leads me to the pitfall.

5. Setting Unclear Goals

The campaign you run needs to have clear goals and objectives. What exactly are you attempting to achieve using this influencer campaign?

Are you currently dispersing knowledge about a brand-new item, creating buzz concerning a promotional deal, increasing participation, or driving clicks to your website?

It really can be a beginning. However, you want to complete more than merely setting influencer marketing objectives. Share these aims with all the influencer to guarantee everybody is on precisely the same page.

Remember – That the influencer’s efforts Will Probably be Just like your inputs for best outcomes.

6. Overdoing the Branding and Pitching

The purpose of the campaign may draw awareness of your new brand. Do not overdo it by plastering that communication all around the influencer’s articles.

The beauty of influencer marketing lies in its authenticity and subtlety. Try to seed the message within the content, such that it flows very organically.

The attractiveness of influencer marketing lies in subtlety and its validity. Attempt to seed the information inside content, so that it flows organically.

By fixing it as just another piece of content, you May Not ever can maximize the potential with this trending marketing tool.

7. Treating Influencers Like Other Advertising Partners

Dealing with an influencer should not be anything such as investing in a website banner advertisement.

Instead of rendering it a transactional process, see to your influencer such as a respected digital marketing partner. It enables the influencer to connect to your brand on a personal level, which will keep the venture out of feeling forced. Plus, an investment built upon jealousy is frequently enough for the influencer to promote your brand all by herself or himself.

8. Not Measuring Results

As with all campaigns, it is essential to measure the effectiveness of the influencer campaign considering the goal(s) you had fixed out to complete. Link each aim to a metric and exhibit on the success of it after completion.

Just like campaigns, it’s essential to measure the efficacy of the influencer campaign considering the goal(s) you had put out to achieve. Link each objective to a metric and then reflect the achievements of this after completion.

By way of instance, if you wished to drive clicks to your website, insert tracking links to comprehend if you got any traffic out of the influencer’s articles. If social participation was the aim, follow your way your fan base has increased with the help of social networking analytics tools.

Author Bio

Ashish Roy

Since founding a Charlotte SEO Company Cibirix, Ashish has used his marketing knowledge to lead the agency in generating truly efficient digital marketing experiences for clients. He has more than 15 years of experience in digital marketing and loves to write about different types of content in the industry.

DevelopmentInsightsMartechProductsSEO

Top Web Development Technologies in Trends

on September 25, 2019

To make your business site popup in such a cut-throat competitive industry, you must know about the latest trends and updates.

As a web development company, not merely you will find web technologies more, necessary, but additionally, which assist you in creating a website worthy of attention. After having a wearisome brainstorming, some website development trends for 2019 and 2020 appear before us.

1. Use of AI and Chatbots

Artificial intelligence (AI) is the ability displayed by machines to simulate human intelligence and carry out cognitive functions such as the capability to learn, collect data, analyze information, understand emotions or solve challenging issues. The need for AI solutions, multi-task automation, and communicating will become more commonplace this year.

Voice bots, chatbots, and VA (Virtual Assistant) transformed social media and helped businesses to improve. Their evolutions for virtual client experience enabled assistants (like Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana) transformed the entire industry.

2. Blockchain

Bitcoins made the calendar year 2018 its prevalence by reaching fame. And, blockchain can also be following the same way. This technology will bring about changes in the web industry.

Online transaction is provided by blockchain technology with higher security. It doesn’t need intermediaries. This technology uses standard data storage to allow users to store data in different locations internationally. Blockchain makes it easier for financial institutions and banks to maintain their clients’ data secure in the shape of algorithms.

3. Thriving push notifications

The manner in mobile apps, a website using push notifications can take one to several audiences. Moreover, you may take advantage of it in the marketing form.

Push notifications are found to be the essential services to catch the attention of clients and visitors. You need to avoid overusing them. They allow one to share with customers about their beneficial activities, tempting discounts, and a lot more.

4. Acceleration of Mobile Pages Will Matter

Users are becoming impatient than ever. A Website which may make them wait is not the thing. Even Google love the AMPs. Accelerated Mobile Pages are a need of time since users love pages with lower loading time. So, keep Google and customers satisfied with the website speed.

5. Promising RAIL concept

Response Animation Idle Load (RAIL) designing theory is predicted to be in demand from the foreseeable future. The idea is to have a considerably faster load time (less than one second) and the outstanding website operation.

According to Smashing Magazine, RAIL divides UX into drag, tap, scroll, and so on performance. In Summary, the RAIL theory is beneficial to a web designer, and they can perform with a solid structure for the user-centric performance. Its principal concern is handy and pleasant user experience.

6. Motion UI Will Encourage Customer Engagement

The users of this era need all readily usable and understandable. Pick Motion UI that has a Minimalistic website using a convenient and beautiful interface.

Every product design or web design should be interactive and engaging to capture the attention of relevant users. Motion UI could be the new web improvement fad to keep up the attractiveness of your brand. They have a better capability to keep your clients’ attention than those traditional web designs. The thing is it requires exhaustive research and rigorous execution to achieve fantastic success in increasing the conversion rate on the website.

Motion UI includes desktop cartoons, animated graphs, exquisite headers, and hovers. Your website will soon turn out as something spectacular using Motion UI. It can be a little bit of sophisticated technology, and thus you ought to seek the support of top web development company for this to provide it a consumer experience that is smooth and nice.

7. Internet of things (IoT)

As per the research of Statista, there are going to be approximately 31 million apparatus in 2020. This increase in the number of all IoT apparatus may put influence on the web development process.

It is because enterprises have the propensity to regulate the unit via a laptop or desktop. If you would like to be famous for improved customer products and solutions or overall services, adoption of apparatus with the website is essential.

8. Single Page Application

A single-page application (SPA) is a web application Located on Responding to navigation actions without developing a request to fetch HTML Interruptions due to page reloading and decreases web development period by JavaScript that is useful among user devices. Performance is boosted by it, minimize from the host side.

Why is SPA well-liked?

It’s a superb pick when building responsive websites, encourage mobile, tablet & desktop apps. Latest improvements on SPA based on React and Angular frameworks which ensure it is practical and suitable for apps that were hybrid.

9. Cybersecurity

Ever since statistics breaches, cyber dangers, website hacking, and data theft would be amongst the terrible menace that lurks in the shadows of scientific development and technological progress, and 2019 will probably not be any exemption. Cybersecurity will not vanish shortly. Cybersecurity or IT security (IT security) may be the computer security systems against theft, service disruption or misdirection as well as on hardware, applications, or electronic data harms.

IT security pros envisage that those cyber-criminals will not stop to look for victims and vulnerabilities. Bearing that in mind, industries, businesses, communities, and individuals need to fortify their security system to secure databases, servers, and their info. Consequently, tenacious solutions are essential to battle the cyber challenges of the world.

10. Web development course

To stay ahead in this dynamic field, investing in a comprehensive web development course can be highly beneficial. Such courses offer in-depth knowledge of the latest web technologies, best practices, and development frameworks, ensuring that your skills remain current and competitive. Whether you are a beginner or an experienced developer, a structured learning program can enhance your understanding and implementation of the trends mentioned above, ultimately leading to the creation of more effective and innovative web solutions.

Author Bio

Ashish Roy

Since founding a Denver SEO Company Cibirix, Ashish has used his marketing knowledge to lead the agency in generating truly efficient digital marketing experiences for clients. He has more than 15 years of experience in digital marketing and loves to write about different types of content in the industry.

 

DevelopmentInsightsMartechProductsSaaS

Educational Mobile App Features that Enhance the Learning Process

on September 24, 2019

Over the last decade, the educational sector has witnessed a huge transformation on a global scale. Undeniably, the digital education system is the need of the hour. And, to put it simply, the major players that have contributed towards this amazing transformation is the educational mobile apps.

Such kind of apps is a blessing for the students as they no longer have to attend monotonous lectures, and follow the traditional teaching methodology. All thanks to these educational apps which have eased out the learning process for the students. And, they can learn things as per their convenience.

If you’re planning to develop your educational app soon, then don’t forget to add the below-mentioned features in it. 

Build a robust database

The powerful and supportive database will ensure the success of your educational app. All the essential information related to the study material and guide will be uploaded on the database. You need to update it regularly with the latest content, videos, facts, and figures. This helps to smooth the growth of the learning process, and the students will get faster access to the relevant information they want.

Comprehensive and quality content

The content that arrests the eyes of the learner at one sight will increase the app download probability. Just keep these crucial factors into consideration:

Content should be qualitative and meaningful.

Content should be created by keeping the target audience in mind.

Remember, all the learners don’t have the same grasping speed, so make use of easy words that they can understand with no hassle.

Content must be mobile-friendly.

Live Tutorials

This is another essential feature that you can add within your educational app. Interaction with the teachers allows the students to clear all their queries in one go. The live tutorials help in creating a virtual class atmosphere, and with “chat now” option, you can make the learning experience even better for the students. 

Providing regular mock and practice test

It’s best to provide mock or practice tests on different topics and subjects where the students can find out their preparation level before the final exams. You can upload test papers and make the students download them. The students mostly search for the mock papers, and this feature will not only be profitable for the learners but boost your app’s growth. LMS developers are professionals that provide Custom LMS development. They can develop a training program that is targeted towards needs and goals of your organization.

Easy login with dashboard facility

While building an app, you should ensure that your educational app should offer easy login process. This implies that the user can create his profile in just a few simple steps. Also, you can add a dashboard where the users can save the important topics and learn them whenever they want.

Interactive user-interface

This is one specific area where the app developers should pay great attention. This will give you the competitive edge over your rivals. So, it would be wonderful if you provide excellent user-interface with appealing outlook and flawless functionality. 

Use of social media platform

Today, social media platforms are used widely for the promotion of an app. And, many businesses are making the most out of these platforms for their app marketing. Whatever content you upload for any topic on your app, you should never forget posting on Facebook, Twitter, etc. You can even create a YouTube channel where you can regularly post tutorials like “how to use” guide related to your app.

Push Notifications

The basic purpose of the push notification is to make the users updated with the right information. It acts as a powerful tool which facilitates people sending messages to the schools and users. This is the best advertisement that informs the users about the latest uploaded topics, so they can easily learn the topic on the go.

Final Words

The education is becoming digitalized, and the feature-enriched educational apps ruling the app stores. Therefore, if you want to give a tough fight to your competitors, adding these features in your app will make you shine in the app world. One more thing, you’re required to be pro-active when it comes to grabbing valuable insights on the latest technical developments, so you can implement them faster.

Author’s bio

Tom Hardy is a dedicated mobile app developer associated with Sparx IT Solutions for so long. He has rich exposure in developing apps for several industries and has handled projects with a high intricacy level efficaciously. Through his write-ups, he likes to educate the tech-lovers about the emerging technologies in the app development world. 

DevelopmentInsightsMartechSaaS

5 Ways Technology is Making Student’s Life Easier Today

on September 18, 2019

Technology continues evolving all the time. Every day an invention, an idea, or a process emerges that can help millions of people around the globe.

Technology has proven to play a vital role in young people’s lives. Google became a study-buddy for students, and it is always accessible to them when they need a piece of information or an anonymous inquiry. This is just a puzzle piece in the big technology jigsaw.

Imagine how this advancement empowers people today and how it influences their work and education, as well as their personal lives. Let’s look closer at some key cases of technology changing the lives of young people:

1. Opportunity to Earn Through Online Gigs

Students have always been offered different opportunities to make money through waiting on tables, running delivery errands, babysitting and other part-time jobs that didn’t require much training. Today, however, they can be self-employed freelancers working flexible hours thanks to the internet. Copywriting, transcribing, writing essays for sale online, data handling, coding, designing and other gigs help them to work intellectually and lay the foundation of their future career instead of simply boosting their budget.

Technology helps them to save money and empowers them to become independent. Young people of today have a more mature understanding of the world and reality.

2. Instant and Easy Access to Knowledge

A handheld smartphone acts as a minicomputer. You can easily access information anywhere and anytime. For a student, this helps to save time and energy to complete school projects and assignments, since it’s much faster and simpler to do the research online compared to the traditional library. More up-to-date resources become available since many academics share scholarly articles with their research findings in online periodic. Technology makes the information accessible to all.

The information has stopped being a privilege and anyone can access it if only one wants to. That’s the major positive effect of the digital revolution and it certainly opened many possibilities for young people whose families wouldn’t be able to afford a traditional education. Now they can learn as much as they wish. It makes them resourceful and competitive individuals. They learn different techniques, improve their skills, and enhance their performance at school. With this rapid evolution of technology, people believe that gen-Z may be the most intelligent demographic cohort of the century.

3. Preservation of culture

Technology can also link the past to the present and keep it for the future. The historical records, important art objects, and cultural artifacts can be immortalized in digital form and kept safe using modern storage facilities. This is an important milestone to preserve our history and pass the information to the next generations. 

As the popular saying goes, the past is the key to the future. Of course, physical carriers of cultural information – books, buildings, art objects – may regretfully keep perishing in wars, fires, or slowly deteriorate with time, but starting from now we can preserve the heritage thanks to the technology that what we have today.

4. A Virtual Social Network

Communication and a healthy social network are vital for human mental health as they give the sense of security and belonging we all need, being naturally social creatures. Technology makes the world small. It connects different people across the globe into communities that would otherwise be dispersed and disconnected. For example, people with rare health conditions find support from other individuals coping with the same affliction, even if they live on different continents.

Using popular social media apps, young people can express their thoughts and find like-minded peers, which is very important for the adolescent. Fandoms and communities often become their “tribe” and provide an escape from troubles of the “awkward age”.

Technology makes it possible to work together as a group in virtual space. It saves time and makes all the people flexible in their schedule. Various social apps and websites make communication interactive and creative – people express themselves by creating art, video, music and other types of content with a wide array of tools.

5. Educational Tools for Personal Approach

E-learning digital materials help young people to achieve more in academic life by learning efficiently. Technology accommodates unique learning styles and provides customizable learning tools. It bridges the gaps created by various physical and learning disabilities and makes learning more accessible to everyone.

In some schools and colleges, they provide tablets for their students as their main means of learning to access digital books, handouts, and lecture materials. The students don’t have to carry heavy books and stacks of paper in their backpacks, which is good for posture, especially in younger students. 

As you can see, technology literally takes the weight off the students’ shoulders. Enlightening, isn’t it?

1 … 8 9 10 11 12 … 20