Category: Insights

DevelopmentInsightsMartech

Custom Manufacturing: Expectations vs Reality

on April 15, 2019

After years of decline and overall slow growth, the manufacturing sector is starting to thrive once again. No doubt aided by technological growth and innovation, the uptick should largely be seen as a positive thing.

On the flip side, however, there are still major challenges to be faced.

In this article, we take a look at what these challenges are – and we also present some solutions.

Shortage of Labor

Baby boomers acquired lots of skills that were valuable to the manufacturing sector. In 2019, however, many are exiting the workforce and taking those skills with them. As a result, the worry is that they’ll leave behind 2.4 million unfulfilled jobs.

The rise of Artificial Intelligence, robots and automation are helping to plug the gap, but only to a certain extent. A labor shortage is real, with the lack of trade school opportunities for young people being a growing problem.

A solution lies with solid training programs aimed at teaching candidates the right skills needed to thrive in the manufacturing sector. These skills include sheet rolling, robotics programming, and welding.

Manufacturers also need to improve the way they attract workers, and this means employing extensive digital marketing strategies and utilizing social media.

Keeping Up To Date With The Latest Technologies

Cloud computing, robotics, artificial intelligence and the Industrial Internet of Things are just some examples of advanced technology that is helping the custom manufacturing sector.

The problem is that many manufacturers are struggling to keep abreast of all the latest changes and advances. Worse still, technologies are developing at such a fast pace that once manufacturers have got to grips with a piece of technology, a new one is developed.

It’s a smart idea for businesses to work closely with consulting firms who have experience with manufacturing, and the latest technologies. This will allow the business to make faster strides forward, and it will give them the insights and assistance needed to adapt as fast as – if not faster – than their rivals.

This is key because, as analyst firm IDC points out, spending on drones and robotic systems is expected to eclipse $115 billion by the end of 2019.

Other technologies manufacturers need to get to grips with include blockchain, which will soon directly impact the cost-effectiveness, security, and speed of financial transactions and operations in the manufacturing sector.

3D printing is another piece of technology that is continuing to evolve and improve. Its ultimate benefit will be cheaper, stronger and better manufacturing.

Cybersecurity

So, technology is rapidly evolving. While this is clearly beneficial to the manufacturing sector, there is a darker side. Namely, those cybercriminals are upping their game at the same time.

Cryptominer’s and banking Trojans have been named as the two biggest cybersecurity threats that the manufacturing industry is now facing. The concern is that too many manufacturers are still using old and outdated security systems that are simply unable to thwart these attacks.

Businesses need to start employing better, more sophisticated and advanced ways of keeping their networks strong and secure. The traditional firewall approach that worked in the past is no longer enough.

To that end, it’s a good idea to make sure all your computer security software is updated frequently. Educate your staff about the telltale warning signs, too.

Fierce Global Competition

The U.S. has traditionally been the world’s most competitive economy – but all that has now changed. China is now leading the way, although the U.S. is still in hot pursuit.

To get back on track, attracting the best talent and getting to grips with the most sophisticated and up-to-date technologies are essential. Production will need to be shifted to a higher value, too, while offering new service-based pricing models and product-as-a-service are seen as other ways to keep the manufacturing sector competitive.

Attracting The Right Leads

In the past, manufacturers would rely on ‘old school’ ways of attracting leads – cold calls, trade shows and the like. In 2019, that won’t cut it anymore.

Manufacturers need to invest heavily in a robust digital marketing strategy. While building a website is important, what’s more, important is that manufacturers take care of the many facets of digital marketing to increase leads. This means creating content marketing campaigns, SEO campaigns, email marketing campaigns, and even social media campaigns.

Digital marketing is all about building relationships and connecting with people where they are at. It also means creating lots of value and giving things away for free that educates their audiences, such as eBooks, case studies and infographics.

Conclusion

Whatever kind of manufacturing industry you’re involved in, it’s really important that you’re aware of the expectations and the realities.

Custom manufacturing is heading in the right direction, and it’s really important that your business follows the latest trends. Use the tips in this article to get up-to-date with where custom manufacturing is, and then put into place plans of action that generates better results in our ever-evolving world.

InsightsMartechSaaS

How to Create A Vision and Strategy For Getting More Instagram Likes?

on April 11, 2019

There are several profiles on Instagram; however, only a few of them stand out and are popular online. If you want to join this league of popular Instagram profiles, you should create a vision and strategy that will help you to achieve your goal. Before working on your Instagram profile, the following are some questions you should ask yourself-

What is the purpose of your Instagram profile?

Now, if you are a person or a business, you first need to answer this question- why are you here on Instagram? What is the purpose of your Instagram profile? What do you want others to think or even speak about your brand? These are the first questions you should ask yourself. Once you get a clear understanding of the above questions, you will be able to get the answers and create a good Instagram profile for your followers.

Extra tips for business profiles on Instagram

No one will visit your profile without reason especially if you are on Instagram for business. As a business brand, you should ensure your profile is complete and the response time you take when it comes to getting back to your customers should be short. It is best for you to activate an automated response system on the profile to reply to the customer once he/she sends you a message. This will increase the integrity and goodwill of your business with success. Remember, no one will like to visit a business profile on social media if they have never heard of the brand or the company before. The profile you make for your business should reflect authenticity and the quality of your business in a positive light. This helps you to get a lot of инстаграмнакруткалайков too.

What do you want your profile to look like 5 to 6 months from now?

If you wish to have a popular Instagram profile, you should always focus on development and growth. Make short and long -term goals. At the end of 6 months from now, how many followers do you want? You should write them down and check what your most important objectives are and what should you do to attain them. Create plans and strategies that are in sync with your social media goals-you are bound to get positive results!

Last but not least, evaluate your profile from time to time. Check out other profiles and see whether yours is appealing or not. Think about your profile and look at it from the point of view of a visitor. Make changes as and when desired. If you have a business profile and are looking for a wider audience, embrace an Instagram marketing strategy for your company. This marketing strategy will help you reach your targeted audience faster. Make sure that your Instagram profile for your business gives you an overall view of your products and services to the targeted audience you intend to reach out to. This helps you to increase SEO traffic and improve lead conversions.

You can automate your social media with Somiibo’s free instagram bot to increase your followers on auto-pilot which will save you time and give you a chance to focus on creating good content. Automating your marketing process is a great investment in any business and is worth considering for just about any industry.

Insights

Ways to Eliminate Lower Back Pain for a Fit and Healthy Life

on April 11, 2019

Life has its share of hectic pressures and deadlines. People tend to resort to unhealthy habits, food, and sleep patterns. They do not find time to exercise and spend a lot of time on their desks working. This is why they suffer from posture issues and face lower back pains. Sometimes these pains become so acute and intense; it becomes hard for them to focus on their personal and professional life. The pain is often so bad that they often absent themselves from work. It is here that they resort to quick fixes in painkillers only to experience the lower back pain when it resurfaces again.

Get natural remedies for reducing lower back pain

When you suffer from lower back pain, you do not have to pop in pain killers every time or visit a doctor to have surgeries to fix the issue. There are natural remedies available, and they address the root cause of the lower back pain you face. Natural remedies, such as THC delta 8 carts, are great for those who are looking for an alternative pain relief to the traditional medicine. As long as the person taking the substance looks into their thc tolerance, it is a great help. If you didn’t want to take a cannabis product, there are other natural remedies you could consider, including kratom. Kratom is a herb originating from South-East Asia which, when taken in a higher dose, can be an effective painkiller. If you would like to learn more about kratom, you’ll find all sorts of information, guides, and reviews over at Kratom.org that you can browse at your leisure. It is prudent for you to take care of these issues by consulting experts in natural lower back pain remedies to help you. These trained experts will improve mobility and quality of life with success. They will show you some specific exercises to align the spine and arrest the lower back pain from its root. Most experts claim that lifestyle habits, bad posture and rest help both men and women arrest lower back pain with success. Physical therapy and spinal manipulation are resorted to combat intense and sharp pain. Visit Train Back for more information.

Yoga, breathing, and stretching exercises

Natural techniques like yoga, breathing and stretching exercises are helping men and women combat lower back pain. These exercises do not hurt the spine and ensure it is aligned. Basic yoga exercises for lower back pain are simple and can be done at home. When it comes to stretching exercises, the emphasis is paid to the core. The core has to be strong for the back pain to subside. If one has a weak core, it is inevitable that a lot of pressure will be put on the back. Never attempt to learn exercises on your own. Make sure you consult trained and skilled experts when it comes to lower back, core exercises and stretching.

Never bend or lift heavy objects from the ground with your back

Experts say that when lifting heavy objects, always use the leg and thigh muscles. If the object is very heavy, you should use a lifting machine to help you. Never lift any heavy object from the ground with your back bending forward. You will injure it and trigger off back pain.

The chairs you sit on should give you adequate back support. This also applies to the car driving seat you use. Make sure that you do not keep the driving seat too far from the steering wheel. You can use ergonomic chairs for work and always keep your feet flat on the ground when you are seated at the workplace or home.

InsightsSaaS

The Top Free VPN for Torrenting and Tips to Bypass the Great Firewall

on April 11, 2019

When using the internet to download movies or TV shows through torrenting, it is suggested to use a VPN client also which make it much secured and private. You have to protect your connection during any such file transfer activity with which you can keep yourself safe from the hackers as well as the ISP surveillance services.

The major advantages of using a VPN client while attempting torrenting are:

  • You can avoid any speed throttling from the ISPs
  • Get a random IP location to displayed to the intruders
  • You can access geo-restricted content also through Netflix, Amazon, BBC iPlayer, Hulu, HBO, etc. from any part of the world.

Using VPN for torrenting

To enjoy all the benefits, you need to identify a good VPN, which provides you the best torrenting experience. Here will discuss a few options in free VPN for torrenting and also premium options.

1. NordVPN

It offers full value for money on going for the premium option, but you can the free version also as a trail. Nord offers military-grade encryption and a wider server network. There are tutorials also on using the torrent servers.

2. CyberGhost VPN

There are five distinct user profiles CyberGhost offers when it comes to torrenting. It is very easy to choose the server best for you. Apart from torrenting, you can use it to access the US Netflix also which is not available in many other countries.

3. PrivateVPN

The provider is located in Sweden, where there are strict laws related to privacy. However, PrivateVPN fully lives up to its name.  Static IP of Private VPN is ideal for torrenting. They follow a ‘no log’ policy and the 2048 bit military-grade encryption will keep you optimally secured and anonymous over their VPN.

4. ExpressVPN

It is the fastest among the VPN clients available. It offers user access to various content from across the globe and helps shield the privacy of the users and during online data usage. Express VPN doesn’t also keep the user logs or data.

Circumventing China’s Great Firewall

China has a massive internet censor policy, and there are many queries as to how to Bypass the Great Firewall (GFW) of China. Usage of a good VPN can help up to an extent in bypassing. Let’s see how.

Step #1: Sign up with an appropriate VPN service. VyperVPN is an ideal option to try out for GFW and other options like NordVPN, ExpressVPN can also be considered.

Step #2: Follow the instructions to launch the VPN application on your device/s.

Step #3: Log in using your credentials.

Step #4: Choose the server you want to connect to outside the country. The above-mentioned VPN clients offer 30-60 servers at different locations to choose from. Try to choose the best censorship-free location.

Step #5: Once the connection is established, you can use the internet as normal without any restriction and also by masking your IP identity.

However, VPN sites are also banned in China. So, if you are planning to visit China, it is ideal for installing the VPN service well ahead of entering the country. Google Fi is also a good option to consider in order to bypass the Chinese Firewall and gain access to US websites and apps.

Insights

What Are the Ways in Which You Can Reduce High APR?

on April 11, 2019

Millions in the financial sector are looking for effective ways to avoid paying a high annual rate of interest, especially, if you are struggling with a low credit score. If you too are willing to learn some tricks and tips, you have landed on the right article. But before zeroing into the intricate details, you must start with the basics. It is essential that you these terms inside out. Take a look

What is APR?

The term APR means the annual percentage rate. In simple words, it is the sum total of interest that you are liable to pay annually. It brings out the total sum that you have to pay along with interest in a year. So, you can manage your expenses accordingly. There is a great deal of difference between the rate of interest and APR. The rate of interest denotes the extra amount that you are charged for an amount that you have borrowed. APR is inclusive of the sum as well as the interest that you are expected to pay. Also, APR annualizes the fees making it all the more convenient for the borrower. The higher is the credit risk, the higher will be the APR.

What does a good APR signify?

A good APR has a low APR. If you someone says that they have a good APR, that is an ambiguous statement. You would need to ask him certain questions to find out the rate of APR. But it significantly shows that they have a less amount to pay. Now, a good APR for one person, may not be good for the other. It varies. A good APR is dependent on numerous factors. However, the first factor is the rate of interest. The lower the rate of interest the lesser will be the amount that you have to pay. APR is also dependent on your credit score. If “good” signifies something that is best available, then a good APR for a credit card must be around 12-14%. The numbers may fluctuate and are dependent on various factors. For instance, if you miss making a scheduled payment, your APR gets a penalty. This additional penalty may increase the APR. You may require a lot of convincing skills to let go of the penalty if at all your lender is willing to make in a compromise.

What is 0% APR?

You might have come across advertisements with something like 0% APR. It does not mean you are excluded from paying any interest. The advertisement was probably an introductory offer, which may either act as an opportunity or it might be a trap. In this case, you have to deal with a purchase APR, which is a rate of interest levied on your buys if you have balance in your credit card. Hence, a 0% APR may mean that you don’t have to pay interest on your purchase for some time as per the rules. For instance, if you have received for 6 months, you won’t be charged interest for the period of 6 months.

How to lower a high APR?

Most of you might be vexed with high APR and low credit. This section will focus on some effective methods that you can adhere to cut off on the high-interest rate. Have a look.

1. Pay the Visa exceptional sum on time

On any Mastercard, which is sanctioned by any guarantor like Mastercard, consistently, it’s compulsory to give just 5% of the credit. The parity can be moved over to the following month. Now, remember you ought to totally abstain from this practice. It has been found that it is the quickest method for falling in the trap. On the off chance that you don’t make the base measure of 5% on the scheduled period, a late installment expense is accused along of intrigue charges and duties. Points to remember: Pay the full installment on the due date to make the intrigue cost nil. So as to keep the intrigue cost on Mastercard’s under control, fork over the required funds on time.

2. No intrigue free period on new buys

Moving over the extraordinary parity to the following charging cycle will bring about a month to month enthusiasm at the rate of 3-4 percent. On the off chance that you continue moving over and all the while making new buys every month, the intriguing bit may expand and soon you would fall into an obligation trap Commonly, you must have an intrigue free period on Visa buys, which can even go up to 45 or more days. To profit this advantage, the extraordinary sum must be nil. In this way, on the off chance that you move over certain add up to the charges, you won’t have the interest-free period further. Points to remember: If your extraordinary sum is not paid-off, abstain from making crisp buys on the card to lower the intrigue cost.

3. Go for parity exchange

On the off chance that you are hard-squeezed for assets, you probably won’t most likely fork over the required funds. Rotating credit to the following month causes gigantic intrigue charge of around 4-5% for every month. Points to remember: At a situation as stated above, you should try the balance exchange utility, which is conceivable just on the off chance that the individual possesses more than one card. As far as possible up to the sum profited as BT, in any case, is frozen after it is utilized. You may exchange the out-standing add up to another charge card at a decreased loan cost in the scope of 2% per month. Parity exchange is the way toward exchanging your obligation starting with one charge card then onto the next. Your objective is to save money on premium installments every month for a low premium Visa. Hopefully, this article will help you in lowering your high APR and improve your credit score for the future. For more such updates, stay tuned. Share your feedback in the comment section below. All the best for your future ventures!

DevelopmentInsightsMartechSaaS

Zoho Vs. Salesmate – Which CRM You Should Choose for Your Business?

on April 11, 2019

CRM (Customer Relationship Management) is a tool that enables businesses to organize and access customers’ data. In the past, this was done manually where businesses made paper notes to keep a record of the activities and metrics related to the company. But today, businesses have realized the importance of quality customer service, and now they need something more advanced than notes and sheets. This is where the CRM software comes into play.

Many businesses have invested in CRM software application such as Microsoft Dynamics CRM Services to unify their strategies related to customer services. CRM software has become a business necessity which is why they have taken the lead as the largest software market in the world. By the end of 2017, the global CRM software market was generating a net revenue of $39.5 billion. Its global revenue is expected to reach $80 billion by 2025.

Two important CRM software commonly used today are Salesmate and Zoho. If you are going to select a CRM software for your business, you need to compare these two and decide which is right for your business.

Zoho Vs. Salesmate

Both Zoho and Salesmate are CRM systems that assist small and large corporations to convert the lead into customers. In this post, we will compare various factors of the two software so that you can decide which one works well for you. These factors include basic features, pricing plans, support, and integrations among other things.

Ideal users of Salesmate and Zoho

The two software platforms differ from one another based on who they are ideally meant for. Salesmate CRM can be customized for a diverse range of businesses. It can meet the needs of various small and large enterprises to organize processes and gain an edge in the competitive market. The different versions and industries that Salesmate serve include:

  • Real Estate CRM software: It allows you to manage contacts, automate activities, and facilitates a smooth sales process. Also, if you need a real-estate logo, the best place for buying it is DesignHill.
  • CRM for construction: It helps you to stay organized and seamlessly handle your bidding process and sales deals
  • CRM for lawyers: SalesmateCRM for law firms to help them maximize efficiency and increase their revenue
  • SaaS CRM for startups: Helps sales reps to simplify sales processes, organize workflows, and provides a holistic view of your prospects
  • Salesmate CRM for agencies: organizes and automates sales operations of media, marketing, and digital agencies
  • CRM for higher education: Helps the competitive educational market to organize processes and records

While Zoho works for similar enterprises, it is mainly intended for large businesses and organizations along with small scale corporations. It is aimed for slightly matured businesses and caters to a sales force of a thousand persons and beyond.

Plans and Pricing

While the introductory Zoho CRM pricing is affordable, the cost inflates every time you are looking for advanced features. Zoho offers a free version of the software which distinguishes it from a Salesmate. However, the free version is generally a poor representation of CRM software as it misses a lot of important features. The standard version of Zoho costs around $15 while the cost goes up to $18 if you are using the professional version.

On the other hand, Salesmate offers a simple and affordable pricing plan. It costs $12 per user/month when billed annually for all the features. It also offers a free trial period of 15 days which can be activated without a credit card. Once the 15-day trial period is over, you have the option to either pick a monthly or annual billing plan.

Features comparison

Salesmate features

Salesmate offers a myriad of features and brings all your favorite apps into one CRM. It enables you to sync apps like Google Drive, Gmail, Contacts, Maps, and Calendar into one CRM. Additionally, it allows you to connect with apps like MailChimp and Shopify and provides a plethora of plugins to convert your leads. You can also set up a professional email signature and further make it appealing by the signature template creator offered by Salesmate. Other features that Salesmate CRM offers are:

Accelerated Sales

  • Pipeline management
  • Tracking activities
  • Smart Emails

Smart Productivity

Gain Visibility

  • Tracking sales goals
  • Sales intelligence
  • Sales forecasting
  • Mobile apps

Zoho features

Zoho CRM software brings all your channels together in an organized timeline. You get to see all your emails arranged in a CRM pipeline and respond to customers with ZohoSalesInbox. It also allows you to contact customers inside the CRM with the click of a button. Other Zoho features include:

Salesforce automation

  • Pipeline analysis
  • Real-time forecasting
  • Lead generation and qualification

CRM workflow management

  • Email notifications with templates
  • Workflow alerts while creating and modifying records
  • Instant notifications to third-party apps

Sales tracking

  • 360-degree view
  • Monitoring sales opportunities
  • Sales pipeline and escalation process
  • Import sales opportunities from third-party services

Document library

  • Send documents from your CRM
  • Role-based folders and sub-folders
  • Quick feedback from team members to improve documents

Integrations and Apps

Both Salesmate and Zoho enjoy plenty of third-party app integrations, but the variety of apps it Salesmate offers in its standard version far exceeds its competitors. It integrates well with Gmail, Drive, Shopify, WordPress, Squarespace, to name a few.

Customers support

CRM software is known for its poor customer support. But unlike others, the Salesmate CRM prides on a massive support center. It provides tons of articles and guides that answer many common customer questions. What distinguishes Salesmate from Zoho is the availability of ‘live support’ which comes handy when you need a swift response in case of CRM software malfunction. This is the reason why Salesmate enjoys a 5-star review rating when it comes to customer support. Check Best Zoho CRM Alternatives.

The verdict

Choosing a CRM software that not only your requirements but also falls within the confines of your budget sometimes become a challenge. If you’re looking for a CRM software that is affordable and yet provides all the features that matter, we recommend Salesmate. However, if your business can afford the premium packages delivered by Zoho, you won’t be disappointed by it either.

DevelopmentInsightsMartechProductsSaaS

Best Practices for Mobile Application Testing

on April 1, 2019

Mobile application testing companies have come up with various solutions to create effective and reliable mobile applications. Challenges that testers face are growing due to the continuously growing type and number networks, devices, and operating systems. The most important point to note down is the difference in user skills. Mobile app developers are finding solutions to meet these challenges and deliver a high performance so that their application can get five-star ratings.

When testers carry out testing on mobile applications, following are the best practices that ensure that an app is reliable:

  • Devising a Strategy

Testers should devise a proper strategy before beginning a test. This strategy must clearly list down guidelines for performing tests. This helps testers in following step-by-step tests that ensure nothing is left unattended.

  • Performing Tests on Real Devices

 

Although, testers use emulators and simulators while testing applications in the early stages of development, but testing should be done on real devices as well. This helps in achieving realistic results and getting a better understanding of the app and its usability.

  • Testing Often at Early Stages

It is important to test an application as soon as it has reached a logical stage of development. It helps testers in identifying issues and saving the cost of fixing petty bugs and errors. Moreover, testers can utilize tracked test cycle results for introducing further improvements in the app.

  • Setting Device and OS Preferences

It is not possible to test on all devices, networks, and Operating System (OS) combinations. Testers must identify the devices and OS that the application under test will be able to cater to and then carry out tests on them.

  • Automation Testing

Testers should save their time by using automation testing because it has a higher ROI. On the other hand, they must also require to carry out periodic maintenance of the automation test suite.

  • Performance and Security Testing

With the help of performance and security testing, testers can easily make their app robust and prevent it from any glitches to the end users. They can also check the app from all aspects particularly with reference to third party and open source software packages.

  • Testing Battery Consumption and Interoperability

Testers should ensure that they check how much battery the app consumes. Due to the high consumption of the battery, most of the users delete applications. Thus, it is important to check how the app adjusts when there is variation in the network strength.

  • Global Availability of Application

The application can be appealing worldwide if it is adaptable to different geographies. Testers should ensure that they support various languages and currencies so that the users can make purchases easily.

If an application is slow or crashes too frequently, then it will not be able to remain in the market for too long. Testers should be vigilant in picking their tools and strategy so that they can make their applications successfully accepted worldwide. Mobile application testing companies ensure that they follow the above-mentioned strategies in order to provide excellent testing services for any kind of mobile applications.

Author Bio

Ray Parker is a senior marketing consultant with a knack for writing about the latest news in tech, quality assurance, software development, and travel. With a decade of experience working in the tech industry, ray now dabbles out of his New York office.

DevelopmentInsightsMartechSaaS

Understand The Power Of Artificial Intelligence In Digital Marketing

on April 1, 2019

In this new era of marketing, technology has observed outstanding advancement. Along with path-breaking progression, the world has become more automated. Right from smartphone to the crewless aircraft everyone loves to explore the leading edge technology in their daily life. Among numerous innovative trends, Artificial Intelligence (AI) has great applications in several fields. Well, a great influence we can see in the digital marketing industry. Today, a digital marketing department is able to achieve its business goals without any hassle and whole credit goes to AI.

How AI Affects Digital Marketing?

According to a report, 55% of digital marketers rely on AI for business promotion. That’s confidence! This technique offers an incredible platform to grab the attention of core customers and associate them with business for a longer time. Other than that there are many remarkable outcomes that only possible with the advanced AI strategies such as:

  • Behavior Analysis

Artificial Intelligence is more about analyzing immense amounts of data and making decisions as per the findings. This predictive analytics is a fantastic method in which AI is transforming digital marketing. Now what AI performs here? It transforms analysis of this data and transforms into user-friendly information! AI is being more and more applied to unorganized data which do not have a ‘set record’ format like social media feeds, documents, audio transmissions, digital pictures and videos used to collect facial expression, creating these disparate data sources to provide insights on behavioral patterns of consumers that remain or elusive. The interesting thing is that AI can perform this task much quicker and perfection than a human ever could.

  • Customized Marketing Solutions:

There is no denying the fact the social media marketing plays a vital role in the digital marketing industry. It has the power to take the profits of digital marketing techniques to the next level. So, you will be glad to know that with the use of Artificial Intelligence a digital marketer can easily improve his output by making more effectual and customer-targeted materials. To perform this task, several tools are employed to assist in using AI. The greatest benefit of involving AI is producing customized marketing solutions. Rather than having a one-size-fits-all marketing operation that tries to attract the customers, the customized solutions will directly hit your target audience. There are a few tools that quite valuable for digital marketers:

  • Rocco.ai – An Artificial Intelligence-powered marketing supporter that learns the inner workings of your business and suggests the most appropriate action to take for your marketing strategies.
  • Acquisio – Increase your digital marketing technique by using ML to optimize cost efficiency and enhance significant customer views
  • Emarsys – Utilize AI marketing that enables machines to make decisions for you and customizes ad campaigns for every customer.

  • Enhance User Experience:

User Experience is the area where Artificial Intelligence makes a remarkable impact. Let’s understand this fact with a simple example:

  • As the customer plays a vital role in business, similarly, content is quite essential for a marketer. If the marketer is able to align the content marketing strategy with AI, it could be ground-breaking. This means AI can easily improve the user experience by providing customized content to the customers as per their searches, purchasing behavior and interests.
  • Next, the biggest example is Chatbots. They are incredibly making the process of automating responses to core buyers’ frequently asked questions even simpler by offering them with the best approach to find the service or product they are seeking. Chatbots are programmed by AI and its capacity to answer open questions. They contain numerous benefits for the customers and enhance their experience in an effective way. They serve the customers 24×7 and able to retain the crucial data. They are easy to operate and never lose their patience.

  • Make Decision Making Process Easy:

Another effective aspect of Artificial Intelligence is augmented reality. This aspect offers the customer leverage to view and feel the product before purchase. In this way, a customer can easily evaluate the entire features and other essential components of the product. This will enable them to make a fair decision. Now they can better decide whether they should invest in that product or not. This will stimulate a quicker response from the customer and in turn enhance the revenue. It means if AI enters, it can make an extensive impact by an increase in better strategies for SEO as well as digital marketing.

  • Generate More Leads & Maximize The ROI

If you ask a marketer what is the most important thing for his business growth probably he would say more and more leads. But do you know what they do for this task? They implement different strategies in order to associate the core customers with business. This is because customers are the real asset of any company. If they are able to grab their attention, they can easily improve the ROI of the business. Now you will be glad to know that just as Artificial Intelligence can shift a large amount of information to make c buyer personas, it can perform the same to find your core customers.

In fact, if we consider the case of recruitment, there is also the influence of AI. It helps screen candidates and makes shortlists to assist the employers to recruit quicker and hassle-free. Not only this, it effectively reduces the cost of recruitment process too. Different platforms such as LinkedIn’s Sales Navigator enables users to seek employment leads and potential clients.

Final Takeaway:

The future of digital marketing is closely linked with AI. Now, most of the reputed organizations are involving this approach in business and exploring outstanding perks. Many small scale or medium scale companies are comprehensively chasing this path to get the most of its great power in the domain of digital marketing. The integration of AI doesn’t remove the human essence from marketing. In fact, it makes jobs more comfortable and saves a lot of time! Utilizing AI into your digital marketing techniques give business the insights it requires achieving goals.

Author Bio

Vincent Lambert is the co-founder and president of TactikMedia, innovative digital marketing, and web development agency. Vincent’s biggest priority is to attract quality traffic to the website, which ultimately will bring in quality leads, thanks to top-notch work in organic and paid searches. He has a solid understanding of everything relating to SEO, cost per click, remarketing, and conversion optimization.

DevelopmentInsightsMartech

Understand the Essential Nature of Content Marketing and How it Works

on March 30, 2019

Content marketing is very important as it can instill a lot of confidence in your brand by simply demonstrating the expertise, the authoritativeness and the trustworthiness that your brand has in being able to satisfy the specific needs of different users. This also goes on to drive more conversions and also brings your revenues up. Today content marketing is a very important aspect of the several different strategies for link earning. In this article, you will be learning more about why content marketing is important for your business. Because it is a highly fast and really effective channel for marketing, a lot of business enterprises have these adopted certain strategic approaches for content marketing. This has resulted in them getting a lot of benefits to be consistently produced which can entertain, inform and also solve a number of different problems and that can help in persuading their audience. From content marketing, one can get rewards which are not just like leads or revenues but also with a number of different benefits which might be easy for quantifying and measuring business insights. Content marketing has become one of the essential aspects of your marketing process. It has grown a lot in the last few years. Some industries have conducted surveys and showed that a lot of business enterprises have actually increased their total budget for content marketing by around seventy-five percent.

Basics of content marketing

Content marketing can be basically defined as one of the most strategic approaches for marketing which is specifically focused on the creation and the distribution of several valuable, reliable, relevant contents in a consistent manner in order to attract some clear audiences and also to retain them so that the customer action can become more profitable for the business. Compared to the traditional methods of marketing in which the companies would only thrust the products and brands they had to consumers, the content marketing is basically dependent on the techniques of inbound and pull marketing in which the companies would be offering you more relevant, beneficial and also insightful information to the audience and that too for no extra cost.

Why should you invest in new content marketing techniques?

1. Get more organic traffic and increased SEO: Search engine optimization goes together with marketing in such a manner that the content marketing might often get built in for a lot of SEO projects. One of the main reasons why this will help is because the content will help to build more organic visibility which is directly intended for the long tail search which is done via search engines and also in an indirect method which supports the main categories, services, level pages for products and by providing other additional information which focuses on the niche topics. These days, it has become almost too common for seeing the websites which get a lot of the organic traffic which they can from pages which are oriented around content and not on category service based pages or even their home pages. The increase in the growth of organic traffic will help the brands in exposing themselves to a lot of other prospective customers and will assist the target audience with more information. Because it is more helpful for the audience so the total process of buying will lead to not just increase in organic traffic but also to increase in your conversion also. 2. Demonstrate the credibility of your website to your audience: The credibility that your business website has will be quite instrumental in the number of conversions that you get. In order to be aware of the specific contact information that one needs to have, a lot of consumers will be quite apprehensive when they first visit a business website. The content marketing may influence a lot of users in such a manner that can help in demonstrating what your company truly stands for and that it is worth their trust. There are different testimonials or reviews which can be used as simple formats for your content, and they can also present your core message to the audience and instill more confidence in them in using your products. When you are good with the content marketing aspect, then you will be able to establish your business in a way that it can help in getting your business to be presented in a lot of different and interesting mediums also. Also Read: 15 Content Marketing Benefits That Can Increase Your Audience Engagement 3. More credibility for the major search engines also: Content marketing will also help in enhancing the credibility of your business enterprise to major search engines also. Search engines actually like companies which can reflect the expertise, the authority and the trustworthiness which their company has through their business website. A lot of major search engines have in fact clearly outlined it that they take the content that is posted on the business websites to be one of the most critical factors which decide the ranks that they will get in the search engine result pages. 4. Appealing to other users in different stages of buying: You should have pages created to woo users at different stages of their buying. This will also help you to attract those users who have put in their specific requirements and whose further requirements can be adjudged or pre-empted. This will be useful because content marketing can use this for targeting them and get in more conversions for you. In the event that you should require more information about content marketing then you must check out with the popular branding services. They will provide you with all the important details about content marketing and help you understand its importance for your website.

Conclusion

Content marketing will be here for a long time, and it is an essential aspect of business marketing these days. It will also go on to develop more in the future and has been quite influential in the strategies for marketing for a lot of business enterprises. Thus, you need to have a clear plan for content promotion in your marketing strategy. Hopefully, the information mentioned in this article will have helped you.

DevelopmentInsightsMartech

Crucial Factors That Will Improve Conversion Rates Using

on March 29, 2019

Psychology And Web Design

Conversion rate optimization is necessary if you want to see your company’s revenue growth. After all, you want to run a profitable business, don’t you? So, in order to do so, you need to draw people in, you need to get them to check out your stuff, and to actually use the services and goods that you have on offer. Not an easy task, we know. Then, add in the completion that you may face, and things get truly complicated. In order to push through, to get ahead, you need to use every single trick you have at your disposal. One of these can be psychology. Psychology ties in both web design and improving your conversion rates. Tap into what makes people tick, what makes a person focus on one aspect of a website, neglect the other, what makes people stay, what makes people leave. Once you understand why people make the choice they make, you will have a much more organic and clear approach towards creating a web design that will boost conversion rates drastically.

Attention spans and usability

The first thing you need to keep in mind is just how short our attention spans are. We only have so much energy, so much processing power we can use at any given moment. Understand that if you want to get higher conversions rates, you need a website that doesn’t drain people’s attention, that doesn’t just divert people away the moment they see it. If you want your website to be usable and to not drive away traffic, you need to not allow peoples attention to get away. So, here is what you should focus on. First, get your page load times in order. You want your website to respond as quickly as possible, with minimal loading times. If people have to wait too long for their page to load, they will just go to another website. There are a couple of things you can do to regulate this, like optimizing images on your website. Then, you want to keep things clear and readable. Keep things legible, don’t overstuff your website, or put too many elements in it, just so they can take up space. Too many features will just draw the attention of users away from the things you want them to focus on. We know you want to get that special segment or that amazing feature that you worked so hard on, but there is no point to it if it’s just going to drive away traffic.

Guiding your users

Humans are visual creatures and don’t think that how your website looks don’t matter. The presentation of a website is an important part of UX design, one that shouldn’t be neglected. Keep in mind that your website is a means of communication between yourself and your potential clients. Why not make this channel as pleasing as possible? Hopping Mad website development professionals, for example, will tell you that you need to almost lead your customers by the hand. Things like leading your consumers to where you want them to go, understanding how color influences our thoughts and feelings – this is what you should be aiming for. So, things like directional cues that lead you from one piece of information to another, while blocking out those that just don’t matter. It’s your responsibility to lead people through your website. In more clear terms, this means you create a hierarchical structure that naturally flows. Things like arrows, pointers are not as subtle, but they can get the job done.  Have menus, buttons, and directions that vary in size, in accordance with their importance.

Usage of color

By using color (or lack of it) properly, you can draw more visitors in, and keep them right here, at your website. You may scoff at the idea, but it’s a scientific fact that colors influence our emotions, the way we think and the way we act. Read up about how colors influence people, and apply that to your website design. However, you also want to use lack of color to your advantage. Namely, by using whitespace and the empty room on your page, you can create a very interesting aesthetic. By using white space properly, you can draw people’s attention away from one area, and then push them towards some other space of a point of interest.

Annoyance

Annoyance is perhaps a bit crude of a term, but it’s perfect to describe what you don’t want your visitors to feel when they visit your website. Namely, think of the things that would annoy you if you were to visit a certain website. Then, think about whether any such elements are present in your own thing. For example, we already mentioned how short our attention spans are. But, your content matters here as well. Sales language, too many calls to action, just forcing your user to do things in general, all of these things are not going to be received warmly. Try not to sound like an aging used-car salesman as well. Present people with clear, actual facts about your services and products.

Content

Using psychology can help you make the most out of your conversion rates, and your web design. Try to avoid annoying your customers, and create a clear and precise website. Take color theory into consideration, and work hard to maintain your user’s attention spans. Psychology can be a fantastic tool to add to your conversion rate optimization arsenal.

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