Category: Insights

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Reasons to Choose Flutter for Next Mobile App Development Project

on November 4, 2019

Mobile applications are the newest way to promote business along with expanding the reach of a product or service to the maximum number of users. Seeing the potential of mobile applications, many businesses as well startups are making up their minds to invest in the mobile app development project.

Also, businesses, on the other hand, are expecting that mobile app development companies should bring up something to them so that they can easily target a different set of audiences from a single application. In short, businesses seeking better growth in the market are willing to target iOS and Android users at the same time or better say a cross-platform application.

Seeing the constant demand for the same, Flutter mobile app development companies are continuously evolving their way of developing an application in order to provide maximum benefit to the clients that too in their estimated budget.

Meanwhile, developing a cross-platform application sometimes looks a bit problematic for mobile app developers as users experience lags behind in comparison to actual native apps. To give a cure to such issues, various mobile frameworks like React Native, Xamarin, AngularJS, and now Google’s Flutter are making a big around the Flutter mobile app development industry. 

Among many frameworks, Flutter is taking the lead and entering the app development industry in a full form making it mandatory for users to know its introduction to the core. Here are the reasons showcasing how Flutter is flourishing in the app development company giving ease, and comfort to the mobile app developers.

Reasons to choose Flutter mobile app development

1. Flutter is overcoming traditional cross-platform approaches

Earlier it was difficult to go ahead with offering one app on two different approaches (Android and iOS) for users who often complain of great user experience in comparison with native applications. 

This is the reason, with Flutter the headache of writing too many substitutes with a “write once” approach. By using so, one can create a high-performance application and in return offer a native experience to the users due to Ahead of time compiled, machine binary executable.

2. Productivity increases in mobile app developers

Due to the feature of hot reload in Flutter and Hot Restart, it allows developers to notice and see changes when developing an app that too in less than one second. Also, using Flutter, it is easier for developers to make changes in the overall app structure in a few seconds.

3. Coding for both- Backend and Frontend

As compared to Android coding which uses View for frontend and Java for backend, Flutter uses a single language called Dart for both frontend and backend.

Dart has been built from the amalgamation of popular features of other languages without losing the essence of Java while keeping the developer’s ease in mind.

4. It is more powerful

Flutter offers the ease of creating powerful UI experiences that too out of the box. Thus, it helps mobile app developers in producing a smooth, glitch-free, lag-free, crisp experience similar to the experience one gets when using native application.

Also, flutter consists of widgets that implement Human Interface Design specifications for iOS offering a great native feel on Apple’s devices.

5. It got the support of various IDEs

When using Flutter, developers can choose the codes from a number of Integrated Development Environments. This is the reason, Flutter is everywhere, be it in the process of developing an application or putting it in the process of MVP app development.

6. It got widgets too

Almost everything in Flutter is said to be a widget like Appbar, Snackbar, Drawer, Scaffold, etc. Also, by using Flutter, it is easy to wrap one widget inside another. This is the reason, Flutter thus offers a great experience to the users.

7. 2Dimension Flare makes Animation easy

Animations give actual life to the overall mobile application. 2Dimension is the tool that creates extraordinary UI or animations that too with ease to the app developers. Furthermore, it tapes the gap between the UI designer and the developers by reducing the overall time required to apply UI or animation related changes.

8. Flutter is for both- Web and App

Flutter also has prototype flutter apps that work in a web browser too. A top-secret project called hummingbird was unveiled during the flutter live to prove its potential in the market. Sooner, Flutter will be able to use the same codes for creating apps for mobile, desktop and web in an effective and easeful manner.

9. Support from team and community

Flutter is getting a lot of support and encouragement from the flutter team as well as the community formed for it. It has been said that every Wednesday, many of the Flutter community comes up on Zoom to offer live help to the people around the globe. By doing so, it is easy to get the necessary information and required help in a collaborative manner.

These are a few of the reasons which made Flutter the most prominent part of the mobile app development industry. Also, in the coming years, it is also true that Flutter is going to get a huge fan base and developers’ interest all the more.

DevelopmentInsightsMartechSaaSSEO

Some Key Features to Consider While Using a Bootstrap Template to Build your Portal

on October 31, 2019

You could spend thousands of dollars on hiring an expert design agency or a freelancer to construct each of your websites for e-commerce or trading business. However, even with spending that much, it is not always ensured that you get the best results. The call is yours, and many also agree to the fact that usage of pre-built Bootstrap templates to custom-weave your website is also a brilliant approach to try. There are many websites out there, including that of the top brands, which are custom-built based on the Bootstrap templates. Such custom-built sites can make a big difference in your business, too, someday, but if you are in need of charming and professional websites, then neglecting the scope of Bootstrap may not be ideal. However, once you start to explore it, you may come across thousands of Bootstrap templates and design options with a handful of feature sand options out there. There are limitless possibilities in terms of Bootstrap templates, and you need to have a professional and picky approach to get the best out of the ocean. So, in order to help the users focus more on the top features, let’s explore the key features to consider while picking the ideal Bootstrap templates for your purpose.

Key features to look for in a Bootstrap template

The major advantage of Bootstrap templates is that it is highly portal and super easy to start with. You don’t have to code at all, and these basic CSS and HTML templates could do the rest for you. The readymade code blocks, as in Designmodo free Bootstrap templates, can save a lot of time as well as effort, which could have been otherwise billed in thousands by skilled developers and designers. Some of the features to look for while picking the ready-to-go Bootstrap templates are as below.

A mighty grid system

Bootstrap is equipped with a 12-column responsive fluid grid system, which is Flexbox-based, which makes it easier for the users to get benefitted instantly. It helps the website builders to scale the site automatically and take your design down or up based on the resolution of the destination device. So, by dividing the screen size into 12 columns, this is made easier for the website builder to see how to group them more effectively or how to use each individually. Building this way, by adding appropriate classes to desktops, tablets, or smartphones of varying screen sizes, you may decide whether you have to hide the content or make it visible.

Easy integration

Bootstrap is much easy to integrate with other frameworks and platforms, either with the existing platform of the new frameworks. With such an ability to ensure seamless integration, Bootstrap will make your life easier and make your dreams true. If you simply want to use, just download that file and simply link it up. You can also hotlink it to even the social media platforms like Twitter and get the best results using Bootstrap. By being just CSS based, it is much easy to integrate and modify the content.

Browser Compatibility

As we have seen above, Bootstrap is compatible also with the latest browsers for mobile and desktop use. With this, you can create a site that could work the best irrespective of being used for Firefox, Safari, Chrome, or IE. On using Bootstrap templates, you can keep your results uniform across all the platforms and browsers.

Instant and easy customization

Based on what types of websites you build; Bootstrap can do it most effectively. Developers can tailor-make their applications using Bootstrap based on the project specifications. The major advantage of Bootstrap is that it comes with everything that you want in order to develop and functionalize a professional portal. You can be choosy in order to include or exclude various components based on your requirements. With this approach, you can easily get rid of what you don’t require, and you can also create the most customized websites.

Excellent community support

With vast community support from across the globe, Bootstrap offers a large number of upgrades and updates than any other such web building frameworks. On GitHub, you can find about 16,000 commits, and here are about 868 contributors always alive to help the developers with whatever points they face an issue with. Besides these, you may also enjoy the Bootstrap blog, which could be your one-stop-shop to many of the unsolved queries. There is no need to mention apt documentation available with easy examples and demo, which will further make things easier for novice users.

A handful of pre-designed HTML, CSS, and JavaScript elements

The designers and developers, while building a website, need to take care of various elements, including but not limited to headings, tables, buttons, anchors, and lot more. Each of these has its significance in terms of creating a professional-looking website, which is also functional. Used properly, Bootstrap can save the day for fellow developers as it comes with many pre-designed elements, which are so easy to learn and use.

Plugins

A dozen of Bootstrap offers a large number of upgrades and updates available with Bootstrap will help the users to start quicker and easier. If you need to get some additional functionality like a dropdown list, carousel, or sliders, then one needs to simply make use of the corresponding plugin offering the functionality to the website design. It should also be noted the fact that Bootstrap plugins can be best used for your benefit without the need to write even a single line of code.

Go far beyond ensuring consistency

Even though developed to encourage and ensure consistency among internal tools, Bootstrap now has the potential to go far beyond this purpose. Effectively backed up by many expert Twitter employees, now Bootstrap is the first of its kind open-source application version, which further got enlarged with the major idea to pair designers and developers to reap success out of the web. TO effectively connect between the dots, Bootstrap could be a real choice for the developers who want modern responsive websites. It is also consistently developing, and so it is enough wasting time on coding and manual designing of your websites, and everyone should effectively explore Bootstrap templates in a better way.

DevelopmentInsightsProductsSEO

Why and How an SEO Can Save Your Business

on October 24, 2019

Are you struggling to build the online presence of your business? Is your website way down the search results? It might be high time that you hire an SEO expert to help you get back on your feet. But could a local SEO really be all that you need? Allow us to shed some light on why and how an SEO can save your business.

What is SEO?

According to MOZ, SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. In Layman’s terms, it’s making your website rank higher in the search engine results page (SERP) to make it more visible to people. There are plenty of SEO techniques to increase your website’s rank in SERPs such as using Latent Semantic Indexing (LSI) keywords, link building, mobile-friendly optimization, etc.

Why do you need an international or local SEO expert for your business?

If you’re not yet seeing the possibilities an SEO can give you from the above-mentioned description, then you need to read these reasons why you need an SEO for your business. Hopefully, this would help you make the decision to hire one.

Photo courtesy of PhotoMIX via Pexels.com

1. Bring more traffic to your website the right way.

Let’s say your business has the best service in town. But because nobody can find your website, you won’t be able to get more clients. When you hire an SEO in your company, they can update your website and digital marketing campaigns using techniques and tools to make your website more visible and organically increase traffic.

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2. They know the competition and how to beat them.

Using the latest SEO tools, they can check out your competition and find out what works for them. Your own SEO can take a look at their top-performing content, what backlinks they use, target their keywords, and more. This will make it easier for them to create an SEO marketing Strategy that will put you ahead of your rivals.

Photo courtesy of Alexander Mills via Pexels.com

3. Improves Return on Investment (ROI).

With the money you put into hiring a rock star SEO, you could get a solid digital marketing strategy that will help you set measurable goals for brand recognition. With more people seeing your business, it’s no secret that the inquiries will start to come in, which increases the likelihood of scoring a sale. Of course, this will also depend on your skills in closing a sale. Soon enough, you’ll be experiencing ROI thanks to your SEO.

Types of SEO Experts

There are three types of experts who can help you build your SEO strategy – white, gray, and black hat. Who do you hire to help you out? Here’s a quick break down of the types of SEO experts so you know who to call depending on the need.

White Hat – These are the SEOs who use techniques and tools that adhere to Google’s guidelines. They make sure that they update your website or digital space using an SEO Checklist. It’s a safe and sure-fire way to help your website gain some ground in the SERP. It does, however, cost more and could take longer.

Gray Hat – These SEOs tend to drift away from Google’s guidelines. They look for loopholes within the system to get you to the top faster. While Gray Hats don’t really break the rules, they come really close to doing so. And when Google updates its guidelines and algorithm – which they do 500 to 600 times a year – and your website or digital space gets caught, you could be penalized.

Black Hat – Do you want to get to the first page faster? You could talk to Black Hat SEOs and they could do it for you at a lower rate. You risk your website, however, from being penalized or even banned in the SERP. Why? Black Hat SEOs will do anything to get the job done even if it means going against Google’s Webmaster guidelines.

Strategies

Have you already decided to hire an SEO for your business? Get them working on these three important strategies so your business can make up for a lost time.

Photo courtesy of Negative Space via Pexels.com

1. Install web analytics from the start.

How would you know if your SEO is turning your business around? You need to have key performance indicators (KPI) that would show you how well your Search Engine Marketing (SEM) strategy is working. That’s why it is so crucial for your SEO to install web analytics from the get-go.

Photo courtesy of Adrianna Calvo via Pexels.com

2. Make your website mobile-friendly.

Optimize your website for the mobile platform. It’s essential to do this as Google rolled out its mobile-first protocol that will prioritize websites with a mobile-friendly code/design. Have your SEO assist the web developers so you can have a mobile-friendly website that adheres to Google.

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3. Fix broken links.

Broken links can put a serious dent into your SEM marketing strategy. Having broken links will have a negative effect on your SEO and Google, as well as turn people away from your website. Make your SEO do an audit so that your broken links can be fixed.

Having an SEO in your team can turn the tide around for your business. They can help your sinking ship float and sail into deeper waters to reach a new audience, which can help bring in more profit. Don’t hesitate to hire one to boost your digital marketing strategy.

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On Demand Healthcare Needs Modified Solutions: Know the Success Stories of Vendor

on October 23, 2019

Over the last few years, healthcare software has achieved huge acceptance through clinics and healthcare firms. Custom healthcare software is vital to the healthcare industry since it allows healthcare suppliers to observe and accomplish healthcare organization and patient data. Empowering administrations to bring good healthcare services from technology. Allows healthcare governments and specialists to enhance and re-invent their numerical capabilities to discourse patient requirements in an improved, cooperative and well-organized technique while obeying with all healthcare values when delivering the clients with tradition healthcare software development.

What Is Health Information Technology?

Before we dive in too far, let’s describe what health info technology really is. In the widest sense, this technology is the app of info technology to healthcare. This mentions the electronics systems that healthcare specialists, as well as even patients, use to store, stake and examine health info. It’s another method to define the complete organization of info among practitioners, patients, administration, quality entities, and underwriters.

The usage of health information technology has been shown to recover the excellence and efficiency of health care; it indorses distinct and public health while growing the correctness of identifies. The software also lessens charges and medicinal errors, while refining the competence of both managerial and clinical processes.

Deliver higher designation and treatment with correct personal health records. Guarantee quicker care and decision-making responses by optimizing workflows and recording demographic info, patient organ, chief criticism charting, evaluation, etc. exploitation custom EMR/EHR solutions. The software tends to develop intuitive and strong health care code solutions that increase the number of patients served per day and cut back operational prices, enhance patient progress and deliver higher patient outcomes. It lets effective interaction and promotes collaboration by sanctionative a period flow of knowledge between totally different stakeholders, health care networks, and organizations in provision on a cooperative, secure and stable platform. Guarantee and measurability with centralized, federate or hybrid rush along with design, together with the programming of electronic messaging protocols, user interfaces, mobile applications on secure cloud servers.

Healthcare software Development can even overcome the difficulties of rough distribution of clinicians by making a greater demand for healthcare models like the on-demand doorstep delivery, virtual pharmacists and doctor on-demand. Actual and well-organized operation of healthcare capitals will evade expenditure of time and exertion for both the clinician and the continuing. Besides this mobile application is a perfect method to access and offer assistance to a huge amount of patients.

Healthcare specialists are perhaps a few of the busy individuals in the world, and with the burden to deliver precise care to their patients, the dependence on applications as well as medical software has that is why it started. Through Electronic Medical Records, EMRs or PDA and Personal Digital Assistants, Clinical Decision Provision Methods and alike applications, CDSSs the marketplace for medical software is rising at a fast pace. Custom healthcare software development company uses industry best practices to plan and improve applications that are accessible, locked, accessible, and yet, extremely cost-effective. Client necessities form the epicenter of healthcare software development services. It always struggles to bring above and beyond the client’s expectations. It does leveraging the control of contemporary technology to empower healthcare with tradition medical solutions.

Benefits of Healthcare Software Development Company?

Making a healthcare software containing of every newest technologies, which will further give improved patient results, correct diagnostics and healthcare delivery with the help of using artificial intelligence, healthcare data safety through Blockchain, assistive technology, and efficiency through chatbots, and new methods via the Internet of Medical Things (IoMT) and so on.

1. Subject matter experts in agreements and guidelines

Implement numerous protections and defend a complex individual and health-related info of patients by making a software that allows harmless info exchange. Grow healthcare IT solutions that are in agreement with all the obligatory settlements and guidelines like, FDA regulations HIPAA compliance, information breach laws and so on to make a structure for protected communication amongst clinicians and patients. The software develops methods to patterned data, process it and give it back in a supple and simple to know the interface. Data insights and analysis discovery aids to offer better care and increase business procedures and monetary outcomes of the business.

2. Software resolutions for all areas in Healthcare

You can get one-stop answers for each of the technological barriers as the software expertise in making each healthcare solution as per the needs. It has huge experience in emerging software explanations like the on-demand healthcare methods, practice management methods telling healthcare services, medication observance systems and so on.

3. Pro-active maintenance and support

Improve dependability and expand efficiency with inordinate emphasis on the technological method and the logistics software designers having knowledge in giving 100 applications. Improve logistics software that is different, ground-breaking, mountable, and troublemaking and bring a maintainable modest advantage.

DevelopmentInsightsMartechSEO

10 Golden Nuggets To Improve Your Site’s Search Rankings

on October 22, 2019

The success of any online business depends on the amount of traffic that it can draw. No matter how good your products and services are or how good your brand’s reputation is, you will never bring in any sales if no one is visiting your site. Therefore, it is important to improve your rankings in the search engines to be ahead of the game. If you are experiencing low traffic volume or have noticed fluctuations in your analytics, here are some tips by NYC Company that could help you generate organic traffic to your site.

Use keyword-embedded links

Building backlinks is one of the best ways to optimize your rankings. Some people, however, think that they have to shell out some cash to have their links appear in other sites. The truth is you can do this without expense as long as you know how to identify opportunities. You can ask your friends, partners, or clients to post your links on their sites and you can do the same for them. If the referring site happens to have a high volume of traffic, there is a big chance that a chunk of that traffic will be directed to your site.

Use long-tail keywords

Long-tail keywords have better conversions simply because they are more specific, which lessens your competition on them. There are online tools that you can use now in finding long-tail keywords that are relevant to your site and to your primary keywords. Try using them and you will realize that they can bring in more traffic to your site.

Value your visitors

Connect with your visitors. If they have questions or inquiries about your products and services, make sure that you give them immediate feedback. Also, encourage site visitors to interact with you. You can add a short paragraph at the end of your blogs that invites your readers to give their comments or opinions. This will keep them coming back to your site and even subscribe to your feeds.

Avoid too much animation on your pages

Too many banners and animations will just annoy your visitors and that can greatly increase your bounce rates. Search engines hate bounce rates, so to keep your high SEO rankings, make your pages clean, easy to read, and very user-friendly.

Maintain the quality of your content

Search engine crawlers also evaluate the relevance and usefulness of the content of your site. This is why it is important that you always create original content that will satisfy what your readers are looking for. Do not stop at just creating quality content. You should also make sure that you give them proper tags, descriptions, titles, and keyword density to get good scores from search engines.

Create a blog site

It is hard to use the main website of your business for optimizing keywords because it will result in long content, which will make it difficult for customers to find what they need. Still, you have to invest in keywords to bring traffic to your site. The best way to do this is to create a separate company blog site that will link customers back to your main site.

Give your multimedia files proper names

The images, videos, and infographics that you post on your pages can also bring in organic traffic to your site. To do this, make sure that your multimedia files are properly named with the use of relevant keywords so that when internet users make an image or video search, your content can pop up at the top of the list.

Keep posting content

Even if your site is already getting huge traffic, do not stop posting new content. You have to keep your site valuable if you want to maintain and increase the amount of traffic that you are getting.

Be listed

Have your site listed in popular directories. Most of these directories offer free registration and oftentimes, search engines get the results from these listings. For instance, if someone from Ohio is looking for a local plumber, it is likely that your business will be on top of the result if you are listed in these directories.

Always be informed

Search engines often update their algorithms. Therefore, the strategies that could be working for you before could suddenly stop getting good results. Be updated with the latest news and try to observe what your competitors are doing so that you can improve your strategies and remain competitive.

DevelopmentInsightsProducts

Make More Money with These Ecommerce Tips

on October 18, 2019

Like much of the business world in general, the online retail space is filled with buzzwords. Companies rush to implement the latest trend, fearing that they’ll miss out on opportunities if they don’t enact the latest thing everyone is talking about.

The truth is that growing a successful digitally native vertical business is all about using an ecommerce platform that provides you the best tools and solutions so you can sell better than anyone else. Read on to learn more about how the right ecommerce platform can help secure your business while making more money.

Smarter Analytics

Data is everything in online retail, so you need to pick a platform that provides you an insight into your store data with powerful analytics. There are platforms out there with over 20 different dashboards, which clearly present every aspect of your business and customer lifecycles to you with easy to understand visuals. This line of sight allows you to make good business decisions.

Get a separate dashboard for subscriptions, affiliate analysis, order analysis, P-&-L, and more. You should be able to filter through each analytics dashboard based on traffic source, channels, verticals, campaigns, or whatever custom Smart Tags help you reach your business growth goals.

Leveraging this type of data is what informs the platform’s algorithm so that your ecommerce store can cross-sell and up-sell products more effectively. How can you know what related products they want to buy, if you don’t truly know your customer?

Safe Transactions, Fewer Chargebacks

Online retail businesses don’t have a security guard, a CCTV camera or alarms — ecommerce businesses need robust digital security that verifies that buyers are real, and security which safeguards all company and customer data.

Only consider ecommerce platforms that have their own anti-fraud specialists and features. It is even better if they partner with industry leaders to provide multiple layers of protection. When you get industry-leading identity verification, it’ll mitigate chargeback risk for your business and shift the liability from you to the issuing bank. Chargebacks should go down on average 20% when you use a real industry-leading platform.

Investing in security is essential: not only do the transactions themselves need to be secure, but consumers need to feel the perception of security so they make purchases without making even the slightest hesitation.

Reduce Cart Abandonment

One of the pitfalls of ecommerce is cart abandonment, a term for when consumers put something into their cart but close the window before the sale is complete. Many ecommerce businesses are offering subscription-based services, as a way to keep sales constant and revenue predictable.

The cart abandonment rate is a shocking 70%, but there are ecommerce platforms that specialize in revenue maximization. They make it easy to manage your company’s shopping cart experience, so consumers face no hurdles to clear when they make purchases.

Ecommerce is thriving, and it evolves quickly and can be quite complex. When it comes time to choose an ecommerce platform to grow your digitally native vertical business, don’t get too focused on any one trend. Find the platform that lets you understand your customer and your business, so you can protect both while generating more sales for your company.

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Django: The Web Framework For Perfectionist?

on October 18, 2019

Coding is without a doubt one of the most useful job skills in the present day as well as the future. There are many different programming languages out there, each with their own different use cases and benefits. One of the most popular and widely used right now is Python.

Python can be used for a range of different tasks, from web programming all the way to scientific computing. It is quickly rising the ranks of the most popular programming languages, and many believe it will soon find itself in the number one spot. The language is also one of the first programming languages that many universities are teaching their students before any others.

Source: Pixabay

However, if you truly want to use Python as best as possible, you need to choose the right framework. A framework helps to create code and web apps much easier and simpler and can speed up the process of development. But with several different web frameworks for Pythons to choose from, which should you consider?

One great option that is incredibly popular is Django. This article is going to look a little more closely at Django, including what it is, why it is a good option and more.

What is Django?

Django is a very high-level framework that assists programmers by allowing rapid development as well as a clean design.  Django has been around since 2005 but was created a few years earlier in 2003. Web development can be a hassle and be quite tedious, and Django helps make it simple. It allows you to focus on simply writing your app or software, and not have to worry about anything else.

Django is all about reusability and cutting down the amount of work a developer needs to do and how much time they need to spend. Django will ensure that you can use Python pragmatically, as well. Many well-known sites and platforms use Django including Instagram, Mozilla, Nextdoor and more. If it is good enough for those large companies and all that goes along with operating them, it is likely good enough for your needs.

Best yet, Django is completely open-source and free. It is built and maintained by those experienced with development, so you can be sure that it is designed with developers in mind. The community for Django is also quite large and if you ever struggle with the framework, finding support and assistance is always simple.

Why is it a Good Option?

Source: Pixabay

So why is Django a good option for all different types of Python developers? Well, there are a couple of different reasons. The first reason is its speed. Django prides itself on taking your idea from a concept to a completed design quicker than any other framework. Another great benefit of Django is how incredibly secure it is. Security is an incredibly important concern for businesses and developers alike, and Django helps programmers prevent common mistakes that relate to security.

Django is also fully scalable, so no matter how large or small your needs are, it will be able to meet them. It is also very flexible and can be scaled up and down very easily. Add to that dozens of other extra features aimed at helping optimize development and you have a great choice for Python developers looking for a framework to use. The company claims to be the “framework for perfectionists with deadlines” and this is accurate. It is great for anyone who needs to create applications or software in less time, with less code.

Hopefully, this list of resources below will be able to show you why Django is one of the best Python web frameworks, especially for perfectionists. It is completely free, so there is no risk and no reason not to at least try it and see if it can improve the quality and efficiency of your code.

Additional resources:

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How to be the Winner in The Digital Marketing Game?

on October 18, 2019

In keeping up with this digital age and all its powerful gadgets, everything must become digital.

Failure to do so might result in obsolescence.

Take Nokia, for instance. Nokia failed to accept that Android had become a de facto standard in the industry and would not update its systems to it. Soon, it died out of the competition. Upon its resurgence, Nokia had to accept the update, and today Nokia functions on Android. Of course, it has lost out on a significant market share.

Marketing and it’s Digital Counterpart

But that is just one instance in a world filled with similar examples. The basic lesson businesses can learn from such examples is that the adoption of the current trends is essential for a unit to survive.

One of the most relevant concepts today that have changed to take on a digital approach is marketing. There is rarely a millennial that would want to look for apartments to rent, or cell phones to buy on a newspaper’s classified page.

This is mainly because the internet has become such a broad medium with billions of people that it is the perfect medium to attract these people. Digital marketing, therefore, involves reaching out to customers and indulging in promotional activities over the internet.

Being a Winner at Digital Marketing

But, this in no way is an easy task. With over a billion sites on the internet today, it is tough to stand out with your digital marketing game and blow away the competition. But if you are smart enough, you can stand out and be a winner and take a brand to the top.

How do you do that? Here are a few tips:

1. Social Media is Everywhere

Let’s ask you a question, how much time do you spend on social media? Asking this very usually question often surprises people because the time they spend on social media is just astounding. And that, in itself, is a perfect reason why social media is such an essential tool for digital marketing.

Another fundamental reason is that social media platforms give you strong support to engage.  While marketing on platforms like Facebook, Instagram, YouTube, Snapchat, and so on, you do not need to strictly learn data analytics and its tools. The embedded tools within these platforms will help you generate analysis in great detail without any specialized tools.

Having all that data and all those trends so readily available means that you can take immediate corrective action in case of any discrepancies.

2. Being Local instead of Just Vocal

Several digital marketers put all their efforts into making their brand known. The idea is called brand awareness and in all probability, is an essential tool in digital marketing. However, just focusing on brand awareness does not really get you anywhere.

Why do I say that? For instance, imagine a case where a marketer is focused on brand awareness entirely. He/she used tools to reach out to customers in every corner of the world. So, while the brand existed in Australia or England, it was marketed in Asia too.

However, customers in Asia are doubtful to buy the brand even if they come to associate a high image with your brand because of the mobility issue. So, the efforts in creating brand awareness everywhere around the world did not have an impact on the revenue of your business.

On the other hand, if the focus was spread out on attracting local customers – customers that have the mobility and the willingness to buy your product – would be encouraged to engage with you. In essence, this drives revenue and new customers. Adding to this, it is essential to highlight that startups need this approach more than any other organization.

3. Mobile Friendly

Around 52.2% of the total web browsing on the internet was through cell phones in 2018. So, when you notice how beautifully websites like Outlook Studios are optimized for use on your cell phone, you should come to understand that this is a brilliant strategy for digital marketing.

By increasing the functionality of a website on a cellphone, you increase the chance of it being used by cellphone users – which we mainly know is everyone today.  Furthermore, not having a website designed to function correctly with a cellphone is next to pushing customers away from your site.

Furthermore, being optimized for mobile users also means that the website is responsive and possesses a design that inspires. Therefore, mobile-friendly websites must be efficient and very attractive to capture customers’ attention.

4. Content that is Sharable and Relevant

Are you not astounded by the immense appreciation that the videos of Nas Daily and Casey Neistat gather?

Soon you will understand that the story that gathers massive appreciation is not just a story; it has facts and figures.

Without a relevant story, nobody will share it, and your business will fail to generate any real views from customers. To ensure that you get views and people share your content, make sure that the content you make is relevant to the target audience. In fact, any piece that is created must focus primarily on its relevance to your target audience.

Conclusion

Though the above factors are immensely crucial to a winning digital marketing strategy, it is not always guaranteed that a business that follows the stats mentioned above is still thriving and blooming beyond its competition.

To ensure a digital marketing master plan that guarantees maximum customer engagement, recruitment, and retention, you must make more efforts. We would recommend businesses to dig deeper into the field of digital marketing and its future while keeping in mind the critical factors to an effective digital marketing strategy that we have discussed in the paragraphs above.

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Top Reasons to Choose Python for Artificial Intelligence Projects

on October 15, 2019

Artificial Intelligence is dominating all types of businesses across the world and every individual wants to leverage the best of AI for their upcoming projects. But which programming language you should go for when working on an AI-based project? There are multiple programming languages such as Java, Python, C sharp and much more for working with AI-based projects. 

The language selection simply relies on variables like the simplicity of code, individual inclination, accessibility of engineers and the sky is the limit from there Despite other criteria, the skills of the developers matter the most yet the companies need to choose the one who is better for hiring or outsourcing their project. In current times, Python is the most recommended language for AI and ML. 

What is Python?

Python is an OOP-based high level and interpreted programming language that is used in rapid application development. It works well for connecting the existing components altogether. Python is becoming one of the fastest-growing languages due to its ease of learning, adaptability, and scalability. Different reasons to select the Python are its more noteworthy help and advancing libraries to settle on it a decent decision for any undertaking be it WebApp, MobileApp, Data Science, IoT or AI. 

Why use Python for AI and Machine Learning?

No matter if you are a startup or an MNC, Python offers a huge list of benefits to all. Python is favored by the developers as a whole host of applications but what makes it a good fit for the AI-based projects. 

  • Platform Independent

Python is more than just easy to use and learn as it can be handled with much more versatility. This means Python for AI advancement can be executed on any stage like Linux, Windows, macOS, Unix and substantially more. At the point when you have to move the procedure starting with one stage then onto the next, the designers are required to actualize variation little scale changes and amend a couple of lines of code so as to make an executable type of code for the chose stage. For doing likewise, the engineers can use the PyInstaller bundles to set up their code to keep running on various stages in this manner setting aside time and cash. 

  • Easy Readability

Python is anything but difficult to peruse and thus every Python designer comprehends the code of their friends and adjusts, duplicate or offer it. Python doesn’t enjoy any confounding or clashing standards and that prompts an increasingly proficient trade of calculations, apparatuses, and thoughts among AI and ML specialists. Apparatuses like IPython are accessible in the market which goes about as an intelligent shell to give additional highlights, for example, investigating, testing, tab-finishing, and others to encourage the work procedure. 

  • Low Entry Barrier

Working with the AI and ML humors you to manage the heaps of information that should be prepared in the most effective and advantageous manner.  Due to Python’s low entry barrier, more and more data scientists are using it for building AI projects without wasting plenty of time learning the language. 

Python simply interprets your everyday English language and thereby making it the easiest then others. Working with the simplex syntax on the complex systems build clear relations between the system elements. Take an instance of the below-given code to search whether an entered number is prime or not. Here’s the snapshot of the code.

You can see how easy it is to write the code which is fully understood by the person who knows the simple English words. 

  • Better Options of Visualization

Although Python consists of a huge variety of libraries, some of them are great visualization tools. However, it is vital to highlight that while working in artificial intelligence, machine learning, and deep learning; the data representation should be in a proper human-readable format. Additionally, the Matplotlib library enables information researchers to make graphs, histograms, and plots for better information perception, successful introduction, and representation. Different application programming interfaces can make the perception procedure a lot more straightforward and simple to assemble clear reports.

  • Huge Community Support

It is always beneficial and helpful when a programming language provides strong community support. Python is an open-source language that comes with a bunch of free resources for beginners to utilize them during the programming. Also, a bulk of Python documentation is available on the internet along with the Python forums and communities where the machine learning experts have a brief discussion over errors and how they can solve the problems in order to help each other out. Moreover, it is assessed that Python will turn out to be increasingly more prominent among every one of the information researchers. As per the report by StackOverflow, the Python popularity is estimated to grow until 2020 which depicts how easy it is going to be for the developers to work on it.

Summing Up

Here, we come to the end of the article. We have perceived how AI and ML are quickly developing and widespread advancements that let the information researchers settle their genuine quandaries and think of shrewd arrangements. Till then – keep learning!

Author Bio

HP Morgan working as Tech Analyst at https://www.tatvasoft.com.au, A Custom Software development in Australia. He is having seven years of experience in a Technological domain and helps the organization of all shapes. He loves to travel to Spontaneous places. 

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The Website Accessibility Checklist – Seven Crucial Points to Consider

on October 12, 2019

An accessible website is one that ensures that everyone can access and read online data. It includes both people who have disabilities and the ones who don’t. The provision for online services and data via the web got covered by the Disability Discrimination Act in 1993.

The WCAG (Web Content Accessibility Guidelines) puts forward the best practices that business owners and brand owners can use, to make their website accessible to all. All the guidelines urge the business owners and brand to check accessibility of their business websites at every all. The crucial points that you should consider are:

1. Images and pictures

It is essential that all your photographs have an Alt text, till such time it gets used only for decoration purposes. Images and photos that get used only for decorations, for instance, a border or a bullet point, there the alt text should stay empty. In the case of a descriptive or a long alt text, the long description needs to get used. It is essential to use text instead of a picture of the text. The exception applies in case of a brand name or logo. Hence, make sure to check the alt text by placing the mouse pointer atop the picture, where a yellow box will show-up along with the image description.

The reason for implementing this practice is that people who are visually impaired will listen to the alt text and get to learn about the image. The texts that get showcased as a picture can remain unclear when the picture size gets maximized by people who are visually challenged.

2. Colors

Make sure that your website has a high contrast between the text color and background color. Else reading the website content will become difficult. Also, the color should be prompt and successful in conveying the data. Assess the contrast by making sure that the backgrounds are light with a dark text or vice versa. When your text has very less contrast then reading the website, the text becomes challenging. And people with sight problems might have to strain their eyes, which can result in further issues. Also, people who have visual problems based on colors might face a problem when you try to share data using colors. 

3. The video and the audio

You need to assign captions, transcripts or subtitles with audio and video content. As the audio plays automatically on the site, you should ensure that the people can stop the sound as per their discretion. You need to check whether the video and audio come with written transcripts or open captions. It is because people who have hearing issues, make use of the subtitles and the captions and read the content. The sounds that start playing with no choice to stop can get confusing for people who want to listen to your website content. 

4. Text

You need to make sure that you can magnify the text without causing any harm to the content or web page functionality. You shouldn’t be using text images for any decorative purposes. Even when the user reduces or enlarges the text size, the webpage should be making complete sense to the browser. Individuals who have low visibility issues have to maximize the text size for viewing the web content. Images have a chance to become slightly blurred when it gets resized. Hence, make use of a straight style and text as you think is perfect. However, the same rule doesn’t apply for the brand name or brand logo. 

5. Forms

It comprises of text entry, checkboxes, and buttons. You should ensure that you have labels very close to the field where users can click on. Also, verify that areas that ask for information, such as comments or email comes with a label close it that explains the reason for sharing the data. It is because individuals who make use of assistive technologies can recognize all that they have to share in these spaces. Furthermore, they will also listen to directions to acknowledge the purpose of the area.

6. Links

It is essential to make sure that all your links describe the place the link is going and the link objective. When you are linking to documents, make sure that you specify the document type that is PDF or DOC along with the file size. Make sure that all the links get shown accurately.

There will be people who will listen to these links and would want to know about the link. They might also want to know about the methods of selecting the link if they’re going to open a document or the link. Generally, the file size can result in a slow connection and the scope to assess the time required for the document to open with their internet connection.

7. Flashing and page time limits

Make sure that the pages come with a time limit and have the option to manage and modify the same. Factors like scrolling, blinking, and moving can get used for showcasing the content if it stays for lesser than approximately three seconds. Make sure that you don’t place anything on the pages that flashes for over three times in a second. There can be limits on the webpage. However, if that holds true for you, for instance, there’s time after which there’s a page chance, make sure you have the option to turn it off entirely as well.  

Some individuals take some time to have a look at the web pages.  And when there are changes even before browsing gets complete, these people can get confused as they navigate the site. It results in a frustrating experience. And this might lead to seizures and lead to significant accessibility issues.

A business owner might not be aware of all these factors that are present in the web accessibility checklist. For that, you must get in touch with an expert service provider who can help you with this. Usually, SEO agencies and web development companies can provide you with this checklist and help you get started. Once you implement the core components of the list, you can witness site improvements to a great extent.

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