Category: Insights

Development Insights Martech Products SaaS

How to Optimize a Mobile App Performance in 6 Simple Steps

Miley on November 20, 2019

The mobile app market is growing at an incessant pace and considering the billions of smartphone owners around the globe, it only makes sense to put your brand on mobile app stores on the Internet.

It’s true that thousands of mobile apps are released every month but only a few become the glitters in the world of apps. Most of the apps launched in the market fail to keep the users engaged and lose their customer base quickly.

This makes it very important to make the mobile app with the customer in mind. It can only be done if you follow the right steps when you are optimizing the mobile app.

In this blog post, we are going to discuss how you can optimize a mobile app and prepare it for the future challenges it will face from the competition.

So, without any further ado, let’s dive into the content!

Below is a List of Six Easy Steps to Optimize a Mobile App

1. Create an Appealing UI

The user should be mesmerized by the level of simplicity and efficiency provided by the open right from the word go. The moment a user opens the app, he or she should be able to do what he wants to do on the app.

This can be done by designing the app for memorable user interaction. App abandonment can be curbed by making the app easy to use. But, the experience is not just dependent on how well-designed your app looks. The ability to load quickly and zero UI delays can really take your app performance to a whole new level.

The best way to optimize the user interface of an app is to optimize by first determining and then keeping the target audience in mind.

2. Ensuring Apps Performance on Different Devices

One of the most important app performance optimizations you can execute is making your mobile app ready to be run on different mobile devices.

Most of the apps today are designed to cope with different network speeds but fail at optimizing with the mobile devices they are being run on. Apps performance on different devices should be tracked since the modern mobile market is actively teaming up with smartphone brands.

You can take the example of an on-demand food delivery app. If you are building an app for food ordering and delivering, make sure you build it for all platforms. This will enable you to reach a wider audience. You can cater to the requirements of both users; Android and iOS. In addition, you can also enhance the probability of getting expected results in terms of revenue.

We highly recommend you to test the app’s performance on different devices and networks to check the functionality of the OS. The fact that your app will be used on different devices having different operating systems makes it even more important to keep the developers on the edge.

3. Know Which KPIs to Track

Most of the advertisers in the market are focused on the Click-Through Rates produced by the app. But, the time has really changed and the mobile app landscape has drastically evolved.

In order to gauge the performance of the app you’ve developed, you need to know how much value the app is able to provide the users once they have installed it onto their phones. And secondly, the problems your app helps the users with.

According to Digital Authority, you need to create a high-converting mobile app that can only be accomplished if you are able to measure its effectiveness. We highly recommend you to track metrics like customer engagement, consumer insights, and success of customer loyalty.

4. Tune the In-App Activity with Business Goals

What’s the first step in creating a highly effective and well-performing marketing strategy? It’s recognizing the business goals and aligning them in the right order. When you have clearly defined goals in front of you, it will be easier for you to analyze the performance metrics and make useful amendments.

There are various marketing tactics that can be implemented to align the marketing strategy with the goals the success of which can only be realized by optimizing the post-installation activity as per your target audience.

Let’s say you own a restaurant and you want people to order food through the app you have developed exclusively for your brand. To create a high-converting mobile app, you will have lure in the potential customers using hefty discounts and offers and then track the success of the in-app activity to make sure they achieve the business goals.

5. Optimize App Sales Funnel

To know how well your marketing strategy is performing for your mobile app, you need to dive into the statistics produced by analytics.

One way to get a huge amount of data in order to create a solid analytics report is by optimizing the apps post-install events. This can help you analyze the sources that are performing and also the sources that are underperforming.

Mobile analytics solutions available on the Internet can help you track the number of events in the sales funnel like Number of Installs, Conversions Rates, Number of Loyal Users, Average Session, and more.

6. Execute Deep Linking

This is quite similar to how we optimize a website using linkability to improve its online reach; mobile apps also require it for achieving high levels of conversion.

It’s just that the mobile mediums do not use backlinking, but rely on what we call deep links. This is necessary for making the mobile app ready for user acquisition and retention.

Deep linking allows a potential customer to open the mobile app using a standard website. Implementing Deep Linking is a complex affair and you will need a technical person to help you with this.

Over to You

The tips shared above can really help you optimize your mobile app if you follow the instructions properly. You will be able to glean the information about your app and the audience if you optimize the app well.

Overall, optimizing mobile apps is a complex process and it has to be done right from the beginning. Improper execution of optimization strategies can make room for negative results.

Not sure where to start with your mobile app efforts? Check out this list of top companies you could approach to get a mobile app designed.

We hope this piece of content brought great value to you and your business. Good luck with your App project.

Development Insights Products SEO

How to Do Online Marketing for an Adult Webcam Website?

Miley on November 15, 2019

Adult webcam- a business idea to stream live erotica and make money charging percentage cuts from the models. Sounds cool and kind of profitable business niche to make loads of money.

However, if you have been in the adult industry for a while, you know it is easier to know how to start a webcam company, but it’s not that easy to market one. Running a webcam-modeling site is cutthroat commerce and it’s even trickier than many mainstream business activities. It indeed is a money-making machine if done right, but when everyone is trying his or her best to make the most out of it, it’s difficult to beat the heat and take your webcam site to great heights.

How to do marketing for a webcam website?

The secret lies in the differences between the businesses that use cutting-edge adult cam software, have thousands of models on-board, and yet don’t have a clarity of their marketing approaches and those businesses who choose the right adult cam script in inclination to marketing prospects that bring revenue. In short, businesses who are making profits understand how to do marketing for a webcam website while focusing on the prominent areas rather than re-inventing the wheel.

Choosing a wrong adult webcam script is just one of the examples. Businesses make loads of mistakes in the early phases that later reflect on their marketing feasibilities, and then on their revenue streams, which shrink due to inevitable limitations in the possible marketing opportunities. The first step in your quest for marketing would be ensuring your website is capable of handling cutting-edge marketing practices.

Admit it! Marketing an Adult Business is challenging than a Non-NSFW business

Online Marketing is a great way to reach the target audience and promote your services. From social media, email, push notifications, search Ads, and banners Ads to video Ads, every business knows how to use these channels for online marketing.

However, online marketing of an adult webcam business is a different resolution. Guides that explain how to start a webcam studio differ from the ones that talk about marketing the same, especially in the mainstream media. For starters, mainstream social media, Google Ads, Bing Ads, YouTube, and many more just don’t allow NSFW promotions. Almost no popular marketing channel is adult-friendly. They would ban you for promoting your webcam business there.

All the same, this doesn’t mean you cannot leverage mainstream marketing channels at all. Let’s admit it; though there are N numbers of adult-friendly channels, we still need mainstream channels to grow an adult business to its fullest. Let me tell you that there are ways to promote adult businesses on mainstream channels if you can be a little careful and harness certain tailored strategies.

Social Media Marketing for Adult webcam platforms

We can classify online marketing of adult businesses through social media into three major categories. Be advised that you should not rely on a similar kind of strategy for platforms but tailor your ways as per the native features and rules on these platforms:

Adult-friendly
Partially Adult-friendly
Not so Adult -friendly

I don’t recommend adult-friendly platforms to promote your business. I know it’s conflicting, but there is a big reason for it. All adult-friendly social media platforms are stand-alone adult businesses. They are more like competitors to you, and most importantly, they are premium. Take OnlyFans for example. This particular platform has models of its own and it almost does a similar kind of business like yours. That’s why it’s difficult to get a chance to promote your business there. However, if you still think you can tweak some ways into it, you should do it.

Your best bet is relying on mainstream social media platforms, which I have classified into partial and not-so-friendly categories. Platforms like Facebook and Instagram are ‘not-so-friendly’. Whereas, Twitter Snapchat, Tumblr, Pinterest, and YouTube are partially friendly, as they allow NSFW with some regulations. You can use both kinds of platforms by simply following their Terms of Service. You can practice creative ways to communicate your messages without using nudity or links to explicit content. The only tip to follow is marking your posts as 18+ or NSWF as per given features on respective platforms. It will ensure your posts reach only to the adult audience.

Reddit Marketing for Adult Webcam business

Reddit is a social media platform but very different from those explained above. It’s well regulated, highly moderated, and house to a massive population of serious people who follow the subreddits as per their interests. Before you know how to leverage Reddit, you should know how not to use Reddit. Know that committing the following mistakes will get you banned:

Self-promotion or posting direct links to your videos.
Driving traffic to your webcam site from Reddit directly.
Indulging into direct transactions and selling on Reddit.
Violating particular rules of specific subreddits.
Posting watermarked content.

Apart from a Reddit profile on your brand’s name, also ask your models to create their individual profiles. Ask them to join your brand’s subreddit and use the following strategies to promote:

Reddit allows NSFW content with certain limitations. One of them is posting NSFW stuff only on NSFW marked subreddits. So, even though Reddit is adult-friendly, you might be banned for going NSFW on non-NSFW subreddits. Hence, the first thing to do would be marking your own and your models’ subreddits as NSFW.

Besides, Reddit functions on “Karma”, which you can only accrue by involving in the day-to-day activities on Reddit. Make some posts; up-votes on them would help increase your overall karma. You need not necessarily participate in only NSFW subreddits to get good karma. Interact with posts made by other Redditors; up-vote, down-vote, comment, just do what a typical Redditor does. This is all about mixing up with the platform and not standing out as a shameless promoter.

Once you blend and have some decent karma, you may now start with in-direct promotions. Use Reddit to push traffic towards your social media profiles. However, be careful of the rules and regulations of the platform and subreddits. Ask your models to ask their fans to upload their photos with a link to models’ social media profiles. In short, it would be easier for models to drive traffic to your platform via their social media profiles.

Press Release and Adult SEO

I have included press releases and adult SEO in the same category as they behave nearly the same. Both boost brand awareness and extend links to relevant sources for driving traffic. While a well-written press release will spread your words and links across multiple sites on the internet, you can rely on adult SEO to improve your rankings on the search engine.

Adult SEO is the same as regular SEO, except you should approach other adult websites for the link-backs. Apart from this, make sure your adult webcam script is SEO friendly and offers all ways to optimize for the search engines: Meta-tags, Descriptions, CMS, SEO friendly URLs, and many more.

If you haven’t started with your webcam site yet, and still looking for the answers on how to start a webcam business, I suggest considering SEO friendly features as the top-most priority. Whether you have just started, thinking about starting or already acquired some good market share, you need SEO at every point in time. Without SEO, you cannot expect your online marketing to be of any assistance in revenue generation. Here are some tips you may apply to rank well on search engines:

Mention keywords.
Link to internal and external pages.
Optimize your adult cam script for faster loading.
Use images with proper keywords in the description and caption.
Update Webpage content regularly and practice content marketing.
Leverage services from an adult SEO company for better assistance.

Post and promote on Adult Tube sites

Adult tube sites get massive traffic because of the free content they offer. You can tap on the tube sites like Xvideos, Pornhub, Youporn, xHamster to drive traffic to your site. Not just traffic but you can also make additional money by simply uploading some of your content. Just like YouTube, adult tube sites also share ad-revenue with the uploaders.

Create channels on popular tube sites, put your brand logo as channel logo, upload a channel banner image promoting your brand, and start uploading watermarked videos with links to your site in the description. This way, people viewing your videos will not only know about your brand but will also visit your site to watch videos like those.

To Sum it all

These marketing channels are fundamental and one must leverage essentially them for online marketing. Overlooking the strategies around these channels will not only drive away a plethora of traffic but will also give your rivals a better stand over your business. These are non-negotiable ways to online marketing of your webcam site. Apart from this, you can also use several other channels and strategies to support your fundamental marketing campaigns. To name a few, you can rely on model affiliate programs, paid Ads on tube sites, email marketing, influencer marketing with adult stars, etc.

Development Insights Martech

How Video-on-demand Industry Will Be Like in the Next 5 Years?

Miley on November 15, 2019

Do you remember when was the last time you tuned in to your cable TV to watch a random series? If you don’t remember, do not worry, you are not alone. Soon the number of people owning a TV subscription will rapidly decline, thanks to video-on-demand.

Currently, over 70% of the young population watches TV shows and movies on the Internet. This clearly shows how important it has become for viewers to have control of what they watch when they watch, and how they watch it. This is the evolution of TV and the current scenario as we head into 2020. The Internet and modern technology have opened the door to video-on-demand.

However, have you ever wondered how the video-on-demand business will look like in the next 5 years? Let’s look into some future predictions on how video-on-demand business will look like in the future.

The era of game streaming

The majority of Internet users worldwide are familiar with Netflix and its video streaming offerings. In fact, it is obvious that Netflix is a current synonym for video-on-demand in general. That is the case of entertainment. When it comes to online video games, this type of entertainment has only started to evolve towards subscription-based services.

However, the industry holds huge potential for a “Netflix for video games”. With the online gaming industry growing more rapidly than other tech sectors, it is clear that big changes are going to be brought by the shift of gaming to the cloud. If you are thinking about how to start a streaming service like Netflix, focus on the gaming industry as the era of online gaming is already here.

The new cinema

Video-on-demand platforms are dramatically changing how we consume entertainment. It gives us enormous choices, the ability to watch movies in the comfort of our home provides us with the pleasure of binge-watching and whatnot. VOD services like Netflix are giving us many options to explore like some great originals and exclusive series. If you want to build your own Netflix, ensure that you offer a new viewing experience for your audience by offering unique content that is worth spending time on.

However, going to the movie theatre to watch a film along with friends and family is a personalized experience greater than the film itself. Nevertheless, what will happen if video-on-demand services offer the same experience right in the comfort of your own homes? That is what the next point is all about- Co-viewing?

Co-viewing for all

The future of on-demand video will be co-viewing where people will be watching, TV series, movies, and sports events remotely with their bunch of favorite people. The initiatives for the same have already begun. For example, a low-cost streaming platform Philo facilitates co-viewing to allow viewers to watch movies and shows together in real-time.

Philo offers this feature through synchronization technology where users can share links to invite their friends to watch shows with them. Nevertheless, it is not the very first initiative. YouTube has already launched its own experimental co-viewing app called Uptime. Facebook is also working on the same feature to bring in co-viewing for all. If you are looking for different ways on how to start your own streaming service, co-watching is one of the excellent features to add to your service.

Immersive branded experiences

Screen-based interactions are changing into connected experiences in our everyday lives. YouTube has already started offering immersive branded experiences in-display ads. Augmented reality is a powerful tool for brands to narrate richer and engaging stories about their products to customers. YouTube has introduced AR beauty try that allows users to virtually try on makeup while watching YouTubers for product reviews, tips, and more.

All credit goes to AR technology and machine learning developments; it provides virtual product samples that suit all types of skin tones. The feature is made available through Famebit; Google’s own branded content platform. MAC Cosmetics is the first brand to collaborate with FameBit’s beauty to try on campaign initiative.

With that said, 360-degree experiences to display ads will rule the industry in the next 5 years. The display format Swirl that allows zooming in, rotating, playing an animation, etc. will become a standard format in the coming days.

Accurate analysis

The major benefit of video-on-demand services is that it offers real-time data on who watches the content, how they watch it, their feedback and a lot more. In the next 5 years, the accuracy of analytics will be more precise. Businesses will gain better insights about identifying their niche audience, their behavior, preferences, mobile viewing, viewing trends, etc. with powerful analytical tools and features. The right analysis of user data also makes it possible to optimize ads in a way ultimately to win them over as customers.

Video-on-demand services will continue to rise

Fast forward to the next 5 years, you will see more video-on-demand services launching in the market. In short, there will be more rivals to services like Netflix and YouTube. As you might already know, Disney and Apple are all set to launch their video-on-demand platforms to grow equivalent to Netflix. With more corporates focusing on how to start a business like Netflix, the competition will be fierce in the next few years. The challenge is not just for existing video-on-demand platforms, but from traditional cable TV networks as well, to survive in this changing landscape of modern technology.

Wrapping up

The digital space is undergoing a revolutionary transformation and so is the entertainment space. The video-on-demand industry is still in its evolution phase and has a long way to go. In the next 5 years, we will see the VOD platform adopting future technologies like AR and VR reshaping the entertainment industry.

With the rise of VOD services, the viewing patterns and expectations of viewers have changed and it will continue to change in the next 5 years as well. Though the VOD trend has increased cord-cutting, businesses have to offer more in terms of service and values to establish themselves in the market. With competition becoming fiercer as years pass by, there will be a lot more coming in terms of user experience.

Let’s tune in for the upcoming changes that make it easier to satiate our entertainment requirements online.

Insights

What is Big Data and Why it is Important?

Miley on November 14, 2019

While there are many things important to businesses, few are more important than data. Data can help businesses make a ton of important business decisions. These can ultimately save the company a lot of time, money and hard work. This data includes everything from personal information, customer behavior, gender, age, and many others. Think about the wasted opportunity that passes by you when you ignore these things. Data fluency has become an important asset for companies. Businesses, from small enterprises to business conglomerates, should look into hiring employees with a data science background or re-training their current employees. With a team of data scientists, you can navigate through company information and use it to create solutions to existing problems.

As you could imagine, there is a ton of data out there and the industry is only going to get larger and more important. In fact, experts believe that by 2025, there will be 463 exabytes of data created each and every day. For reference, that is 463 billion gigabytes of data, created daily. This shows just how much the data space is evolving and how important it has become.

One area of the data space that has been getting a lot of buzzes recently is big data. Unfortunately, the term “big data” can be a tad confusing at times. Thankfully, we’re here to help.

What is Big Data?

Big data is a definition that is hard to pin down. Several experts and publications have a different idea of what big data actually means. Generally, big data is a term for incredibly large, varied and complex sets of data.

Also, many follow the “3Vs” model for big data, which was defined by Gartner. It says that big data is data that is high in volume, velocity, and variety. In order to analyze these incredibly large sets of data and get useful information, it often requires robust, innovative and potentially expensive methods of information processing.

In the past, managing a few pieces of data was easy as most companies didn’t use robust data analytics and only tracked or held certain types of information. But in the modern-day, this has changed in a big way. Companies need advanced methods to analyze this data and extract helpful information from it. A software like BiG EVAL with high practical relevance will manage quality big data so the companies can profit most out of it.

Why is it Important?

So why is big data important? Well, in simple terms, big data helps companies gain a competitive advantage and make better decisions. The more stats, analytics, and data you have to help with business-related choices, the better those choices will likely turn out for you. Big data can help businesses choose which marketing strategy to use, which product to promote, how to improve their customer service and literally hundreds of other things.

Using and analyzing big data can also help make customers happier, deliver higher profits and generally have a more efficient company. Without big data and the method and processes to analyze it, businesses simply wouldn’t have as much at their disposal to help them make good decisions.

If you continue reading below, you will notice several high-quality resources focused on helping you learn more about big data. These resources will help teach you all you need to know about big data and the value it can bring to your company. Each resource provides a wealth of helpful information so be sure to check them all out!

This Is Why You Should Hire The Best Web Developers For Your Web Development Project

Miley on November 13, 2019

Mobile app and web developers are always ready to help new businesses grow and expand. They offer various customized services directed towards business support and development. Website development is the most popular service that you can get from web developers. Nevertheless, some business owners still practice the brick and mortar business. They seem not to understand the advantages of having a website. So, some of the advantages will be discussed.

Advantages of website development

1. To improve advertising

Having a website will help you to improve your advertising. By placing your website address on printed and/or promotional materials, you can attract more customers. Anybody that sees an e-mail address on the material will most likely search for that website. So, the more people view your website, the more your chances of converting them to your customers.

2. A website can attract direct customers

Top mobile app and web developers from top web development companies know how to optimize keywords for SEO so that your website can generate a lot of traffic from search engines. The benefit of this service is to increase your conversion rate. What this basically means is that as more people go to search engines to search for businesses that are similar to yours, if you have a website that has been optimized with researched keywords, your website will be among the search results. However, without a website, nobody will find you on the internet.

3. To improve productivity

When you have a website, most of the information that people may need will be available there. So, you have no need to start explaining about every product to every potential customer. This, in turn, gives you more time to concentrate and focus on more productive aspects of your business. Nevertheless, this does not mean that people will not make inquiries. You will always have inquiries because it is part of a business- without an effective communication process between you and your customers, your business may become shaky.

4. A website can serve as your information channel

When there is a new development, your website is the best place to go to; that is what you need to update. Let us say that you are offering a discount on any product, your customers and potential customers will get to know when they visit your website. You may also have new products that you want to advertise to your customers, your website is equally the best place to do so.

5. You can integrate your social networking platforms to your website

If you are already advertising your products on social media platforms, that’s a good development. However, you can achieve a much better result when a web and mobile app developer helps with social media marketing techniques. More so, when you have a website, you can integrate your social media accounts to your website to provide your customers and potential customers with more options and channels to reach you. This creates some level of trust and customer satisfaction for them.

6. A website can help to expand your business

If you want to expand your business then you need to go beyond that brick and mortar store by adopting modern business models or techniques. Website development and social media marketing are two cost-effective methods of marketing. However, you may include a mobile app to aid brand building. Nonetheless, the internet has made it possible to put your business before millions of people via your website. So, you can now do business with people from other countries, which is one of the ideas of IT specialists and what they intend to achieve with communication and the management of information systems. Moreover, top IT software solutions providers are now developing bitcoin and supporting the blockchain industry, and thus can be of great help should you plan on adopting bitcoin as a means of payment.

7. It creates a strong online presence

A combination of all the marketing techniques mentioned will help to create a strong online presence. Although, adopting all may make you break the bank, so you can just design a website and support it with either e-mail marketing or social media marketing. All the same, that method alone will still make it possible to enjoy an online presence.

8. You can build an e-mail list if you have a website

If you need to prepare an e-mail list for e-mail marketing, you can make people subscribe to newsletters, this way you can automate the collection of their e-mail addresses for your e-mail list. Also, the advantage of using an e-mail marketing technique is that you can advertise your products to your target audience.

9. A website can help you to save printing costs

A website is not just your virtual billboard, it is also your online catalog. So, you do not have to spend additional money on printing brochures, shirt printing or catalogs like it used to be in the past. The internet has helped to bridge the gap between business owners and their clients or customers.

Finally, with all that was discussed, you should be able to understand the role of web and mobile app developers in business growth and expansion. Now, you can go ahead and set up that business you have in mind, but remember to hire only reputable web developers if you want your business to enjoy some business support.

Development Insights Martech SaaS

Essential Points To Consider For A Better Mobile User Experience

Miley on November 13, 2019

Presently, a mobile phone has become a precious possession. They are not only used to make and receive calls but also to write important emails, share content on social networks, entertain us with an interactive game, read the news, etc.

This growing need to be in front of our mobile devices makes many app development companies and designers begin to pay more attention to mobile web design, adaptive design and of course, mobile applications. For this reason, in this article, we mention some essential tips that can do a lot for the user experience on mobile devices.

Consider creating an application

The first step in being able to have an online presence is to create a website. If you already have it, you must ensure that this site is optimized for mobile devices. There is a growing number of people accessing the internet from their mobile devices, even Google has begun to take this factor into account in the positioning of search results. But it is not enough to have a website optimized for mobile phones, this is only the first step to create an online presence.

Social networks are an essential part of a plan to attract more customers. In these social networks, brands share content such as promotions or special discounts, images and phrases related to the brand and other content that strengthens the link between a customer and the brand. The success of social networks is also partly because each one of them has mobile applications designed by app development companies.

The reason why many social networks have versions of their site optimized for mobile devices and a mobile application is due to the number of people who are part of their target audience. Each of these people will have different preferences, some of them will not hesitate to install the mobile application, while others may be content to occasionally access the mobile version from their smartphones.

The “active” nature of an application demands more interaction from the users. If users frequently access your site either because you offer interesting content, then they will have no problem downloading your app designed by top app development companies.

The main benefits of an app translate into greater customer loyalty, greater interaction with the brand and greater possibilities to attract customers. You can offer your customers the news, discounts and new products. You can send information continuously to your customers and if this information is of interest to them, it is easier for you to form a more personal link between your customers and your brand.

Research your target audience before starting the design

Internet marketing is the future. Perhaps, the best part of this type of marketing is that it does not cost much money unlike making an ad on television or radio. Despite the ease that the internet gives us today to carry out a marketing campaign, it may not give the result we expect. Due to the great competition that exists on the internet and people’s expectations, we must know our target audience very well.

Conducting an in-depth study of the target audience is the first step to create an effective marketing strategy. With this information, we can make a more specific and user-centered design, thus offering a different experience from the competition. In this aspect, it is important to understand the limitations we have when designing for mobile. It is important to remember that both the experience of computers and mobile devices should be equally good.

Analyze other mobile applications

Currently, there are a lot of mobile applications. In both Google Play and the App Store, there are millions of applications. With this high number of apps and app development companies, it is quite obvious that users have various options to choose from. In the end, the application that is easier to use and offers a better user experience will be successful.

Before defining the interface of your application or even if you don’t know how to start, you can start by reviewing successful mobile apps. Study why they have succeeded. This may be the first step in identifying what makes a successful application different from the rest.

Evaluate your application statistics

Evaluating and analyzing the statistics of your website or mobile application is essential to identify possible problems and adapt your marketing strategy. Thanks to free services such as Google Analytics, you can verify the number of people who visit your site and from what device they do it. However, this information is not enough, you should also identify how many times a day they enter, the estimated time of each session, the most visited pages, etc.

This information allows you to determine if the objectives you have set in principle are being met and in a certain way, it allows you to verify if your application is succeeding or not and what possible improvements can be made in the future.

So, it is not only important to verify the most remarkable data at a glance, but also other types of data that can give you clues about consumption habits, about the parts of your application that are successful, about the parts that need to be improved, on the problems that exist and based on that analysis offer a series of possible solutions.

Put yourself in the place of your users

This is great advice for top software companies and firms creating their first mobile application. You are likely to be a user of some application, so to some extent, you understand what a good application should have. Each group is different and a lot of the design decisions depend on the research you have done on your target audience. But putting yourself in the place of your users is an excellent practice to achieve a usable mobile application. That way, you avoid unnecessary advertising that obstructs the screens or the use of some function of your application.

Insights

How to Hire An App Developer

Miley on November 13, 2019

Finding an application programmer isn’t that difficult these days, it’s finding just the best one for your company that can be complicated.

As somebody who has built an app development company as well as collaborated with clients throughout sectors on their applications, I can inform you that locating the appropriate companion is more important than conserving a couple of hundred or thousand dollars in constructing your product. The best partner can include value in even more means than simply advancement, which will certainly aid you to make the best use of earnings for your app business.

Allow’s get going with what you need to look for in an application programmer to make the appropriate decision for your application organisation.

Seek a programmer that thinks about your company, not just the advancement.

An excellent growth business ought to have the ability to not only direct you with the procedure of growth, however likewise provide you imaginative input based upon their experience with comparable apps.The good ones recognize what jobs and also what doesn’t on the app shop due to the fact that they’ve worked with lots of clients.

Analyze their portfolio.

A great developer has to also have exceptional U/UX skills. When looking at their profile, watch out for attractive looking applications with exceptional user interfaces. Sixty percent of your application is about how an individual connects with it.

Inspect client recommendations.

Search for designers that will conveniently extend client contact details so that you can get actual responses on their company.

Pick someone you can construct a relationship with.

Mobile app growth is not a one-time activity. Apps need to go with numerous advancements and also cycles based on constant customer responses. Try to find a designer that will certainly stick to you via the lifecycle of the item as well as not abandon ship once the first development is done and the app is hosted.

Don’t let rate drive you.

Do not, as well as I repeat, do not choose a growth partner based upon an estimate. You need a fantastic product, not the least expensive product.

Every start-up or entrepreneur has a budget. However commonly the most affordable cost choice can turn out to be more expensive in the future, if, say, for example, it’s essential to renovate the app with another programmer because it really did not turn out as anticipated.

Think of the entire plan, not just the coding.

Building an app is not almost coding. It’s likewise concerning developing a functional design as well as thinking about the individual experience. Do not select independent app developers unless you currently have access to a team that will certainly do the rest of the features such as layout, usability, and screening.

Make design a leading concern.

Just how a web site or an application looks is as crucial as just how it works. Go an action additionally as well as take a look at partners that can add worth to the used facet of your web site or mobile app, which will certainly specify how individuals engage with your product.

Concentrate on the appropriate aspects of your business and you’ll have a far better shot at choosing the ideal app programmer. It’s an essential decision. The awareness of your vision frequents your designer’s hands. Pick wisely.

Development Insights Martech Products SaaS

Creating Push Notifications That Improve The User Experience

Miley on November 12, 2019

Do you really know what push notification means?

Push notifications are messages that are sent through the server of a mobile app to notify about news, offers or updates. Every type of business always has some news or last-minute information that it wants to share with its customers. Before now, reaching all your audience takes time and was complicated. Thanks to the technological advancement that has taken place in recent years, we no longer have to wait for the courier company to deliver the correspondence, or for our commercials to call all customers to comment on the offers. Today we have the famous Push Notifications!

Push notifications can be a very effective communication channel for your business, since, unlike emails, which can often be blocked by anti-spam filters, they can speak directly with the users through their most personal device.

We are all attracted to our mobile devices and this becomes something that we hardly manage to control. The impulse to look at it appears especially when we receive a push notification. However, it should be noted that our curiosity continues to insist on looking at our mobile phones, even without receiving any notification.

Given this change in behavior and receiving information, brands must learn to take advantage of the enormous potential that communication using mobile app offers. However, special care must be taken, since no one likes to receive notification that adds no value. Brands can take advantage of this marketing channel in several ways, including to:

Promote and advertise products and services
Increase sales and brand awareness
Improve the experience with the brand and ensure loyalty
Turn app users into loyal customers

Currently, people, having access to the internet from their mobile devices receive numerous notifications not only from their social networks and applications but also from the system itself. This, as expected, becomes frustrating for users as there is no way of knowing if that notification is of importance to them unless they review it.

However, as app developers, you know that notifications are necessary, not only to report critical errors or new available versions, but they can also be used as a form of marketing. If you deliver the correct information at the right time, your users will develop a link with your application and that way, the user experience will be improved.

We list 5 points to keep in mind to improve your notifications and therefore the user experience.

1. Importance

Before designing notifications, you should ask yourself if it is really necessary. Previously, we have said that keeping the user informed is essential to improve their experience with your application. But many times the user does not need to know, that is, many times the notifications are purely informative and there is no action that the user can take. On the other hand, if these are critical errors of application performance that could result in loss of data and that depends on some user action, in that case, notifications are necessary.

2. Relevance

The best form to determine the relevance of your push notification is to analyze user information. When designing notifications, pay special attention to the behavior patterns of your users, any other type of information about your target audience will help you at this stage.

Designing relevant notifications also requires you to be timely and those notifications are sent at times when the user is less likely to ignore them.

3. Customization

It is a good idea to give users some control over the notifications they want to see. This is especially useful if you don’t have enough information about your target audience and you don’t know which notification might be relevant to your users. In a while, you can see which notifications your users consider more useful and timely and which not.

The option to customize notifications also generates user satisfaction, since they will never see a notification they don’t want. This will greatly improve the user experience which is important in every interface.

4. Clear and understandable message

Regardless of the type of content of your notification, be sure to use a language that the user understands. The message must be clear, concise and completely understandable. Remember that notifications are just one more part of your image as a brand or company, so you must take into account the communication tone, and above all, be creative.

5. Effective delivery

There are many ways to send notifications: by text message, by email, pop-up windows, etc. To determine which delivery method is appropriate for your notifications, it is important to differentiate two types of interaction: “Product to user notifications” and “user to user notifications”. Depending on the purpose of your application, these notifications have different levels of priority. For example, a Facebook user would be more interested in seeing their notifications about the photos they have been tagged in than seeing a notification about a survey.

You should contact app developers for animated, personalized, interactive and geolocated images push notification through your application. It has become the most efficient digital channel for your communications and helps you improve customer loyalty and conversion. App developers can create push notification service for your application and website that integrates with all major CRM and CMS platforms.

Improve the loyalty, retention, and conversion of your users and increase the value of your brand, especially before your brand with strategy well suited to ensure that you use notifications that improve user experience.

Author Bio

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.

Insights Products SaaS

How To Perform Test Order On Shopify

Miley on November 8, 2019

Do you want to make sure that your order settings are correct or not?

Say no more!

There are a lot of situations when people get issues with their orders on Shopify. The sole reason for these problems is the lack of testing and pre-planning. A good Shopify store needs to make sure that the process of checking out and other order settings are working well.

A Shopify test order can certainly help you with this. With it, you can check various things such as inventory, shipping, taxes, notifications, etc.

Moreover, you will not be charged even a penny to make a test order. Therefore, it is recommended for every shop owner to make at least one test order before setting up the store, or at the time when you make some changes in the payment system.

You can use these three ways to make a Shopify test order:
Using bogus gateway by Shopify to make a pseudo transaction
Placing an actual order and canceling it afterward immediately

Using Shopify payments

To learn how to set up configurations for testing orders using Shopify payments, refer to this article.

Let us have a look at the first method in a detailed manner:

Placing a test order with bogus transaction

The bogus gateway provided by Shopify can be utilized for simulating a transaction in it. It acts as a payment provider and with the help of this; any store can be used for test order.

Moreover, all the orders will be treated as test orders when the bogus gateway is settled up.

Note that you are still required to provide the payment information in order to checkout. The information details are provided in the latter part of this post.

Here are the necessary steps that are required for setting up the Shopify test order:

1. First off, visit the settings panel in your Shopify admin dashboard and then navigate to the option that says “Payment providers”.

2. Make sure that you deactivate any credit card service that you’ve enabled. Also, deactivate the Shopify payments service and then confirm the action through a prompt.

3. This should provide you an option that says “accept credit cards”. Navigate to add a provider button in that section.

4. From there you are required to navigate to the section that says “third party credit card provider” and then you need to open the drop-down menu of providers.

5. Then you have to select the category that says “others” under the drop-down of providers section. There you will see the bogus gateway option, select it.

6. Then just click on the continue button followed by the activate button.

7. Then just visit your store and make an order as a customer. At the time of checkout, you are required to put credit card details. The fun thing is that these details act as the controller of the simulation. To know-how, keep reading.

The details of the credit card

The first field is the name field where you are required to enter a bogus gateway as the value.

Next up is the number of credit cards and that is where the real fun part comes. Here are the different inputs that show a different output every time you enter them:

If you will enter 1 as the input then the simulation will be for a successful transaction.
If you will enter 2 then it will land you to a failed transaction.
Upon entering 3 as the input, there will be a unique error that will indicate that the problem exists due to the provider.

Rest all the details can be put random.

Conclusion

So that was all about Shopify bogus orders. If you are looking for an online Shopify store builder, then Liquidblox certainly fits the bill.

Development Insights Martech SaaS

5 Helpful Tools for Software Development Startups

Miley on November 6, 2019

You have a great idea, drive, and you’re ready to get your feet wet with a startup. But where do you begin? And how are you going to figure out how to run all the complex areas of a business?

Trying to get a company off the ground can be overwhelming. And keeping costs low while making sure you have all of your operational tools in line can be a challenge.

Fortunately, there are a number of tools to assist you in getting your startup off and running. From financials to marketing, creating a virtual team of tools will give you a well-rounded business plan. Here are 5 that are worth checking out.

1. Track Tasks with Asana

Created by two Facebook founders, there is a reason Asana is used by over 70,000 companies worldwide. The user-friendly, social media-style format and intuitive tools are essential in staying organized. It’s a great tool for teams to track and collaborate who is doing what and when. It is essential to communicating and delegating among your team.

Like a virtual project manager, Asana makes large projects more manageable. Bigger projects can be easily broken into smaller tasks. Assigning and transferring tasks among employees is easy and convenient. Timelines and milestones can be created to manage deadlines. The activity feed, to-do list, and reminders will keep employees on track.

Asana can be used for communication and meeting planning. You can make managing schedules easier with Asana’s calendar tool. With everything from marketing tools to sales tracking, Asana is the well-rounded tool your startup needs to function efficiently.

The basic version is free but is limited in features. Higher priced plans are reasonable in cost but include access to more features and greater customization. A free trial is available so you can check it out before committing.

2. Manage Your Finances with Wave

One of the most intimidating tasks in starting a business is managing the financials. Especially if you don’t have any background in accounting or banking. Wave is a reasonably priced option to take the guesswork out of the large variety of financial tasks involved with running a business.

Wave’s payroll system can manage internal financial needs like direct deposit. Employees have access to tools for budgeting, investments, and other personal finance needs.

Wave can also be used for billing with customizable invoice templates. Sales tax can be added easily, and the generated invoices can be easily mailed to customers. Customers then have the option to pay their invoice by credit card.

The reconciliation tool gives businesses the ability to connect their bank, PayPal, and other financial accounts. Receipts can be recorded in the system, and transactions can be easily categorized. This combination of features makes generating accounting reports quick and efficient.

Wave is incredibly affordable. The accounting, invoicing, and receipt features are free. Each credit card and ACH transaction is charged a service fee. Payroll features have a monthly subscription cost with a per-employee fee.

3. Using Mailchimp for Marketing

Letting customers know that you exist is a huge hurdle in the startup world. Get the word out about your company using Mailchimp. Design and send your company’s emails from this easy to use program. The program allows you to create eye-catching, professional-looking emails with little to no design experience.

Priced reasonably, the company even has a free version of the program available. This option has a 10,000 email per month sending limit and access to basic email templates. Still, it may be enough to meet the needs of a start-up at no cost.

The paid versions gain you access to great features. Additional email templates are available for customizing messages. The plan also includes chat and email support. The ability to target on social media is a valuable feature of the paid plans.

Not ready for the commitment? Mailchimp offers a pay as you go option. Credits can be purchased, then applied to your communications individually. This is a great option for a startup that’s not emailing a ton yet.

4. Handling HR with Recruiterflow

Good employees can be tough to find. Finding and attracting high-quality applicants can be challenging, especially when trying to avoid the costs associated with agencies. Simplify your recruiting process and keep costs low with Recruiterflow. The simple to use interface makes the hiring process more efficient, and the low cost makes it an attractive option.

Recruiterflow makes it easy for you to post job openings and track their engagement. It also stores easily-searchable resumes to keep a candidate database. You can quickly screen applicants by qualifications and reach out to candidates. Interview instructions, as well as candidate scorecards, can be managed in the system.

The system enhances the communication of everyone on the hiring team with email and calendar synchronization. Reports can be generated to find potential improvements in your recruiting process.

There are several plan options available. Recruiterflow even has a plan tailored to new and growing businesses. There is a 14-day trial available before committing to a monthly plan.

5. Manage Documents with ContractZen

You don’t need a full legal team to keep your company secure and in compliance. ContractZen can manage your legal documents and help you minimize risk. Use this cloud-based program to transfer, sign, and store documents securely.

You can send and request signatures on contracts digitally with the E-signature feature. This makes getting legal documents signed from third parties safer and more efficient.

The unique Virtual Data Room feature gives you the ability to access your company’s documents from anywhere. The Full-text search feature allows you to search for documents easily. Tax documents are stored securely, and easy to find should an audit arise.

The program also gives you the ability to better coordinate meetings. The scheduler allows meeting attendees to agree on the best time. Meeting documents can be exchanged, and meeting minutes can be signed right in the program.

This easy-to-use service also comes with a reasonable price tag. The less than $10 per month is worth the legal peace of mind. A thirty-day trial is available before committing.

6. Administrate Employee’s Attendance With factoHR

The difficulties that occur in recruiting a top talent continue as well in retaining them for a longer span. With factoHR’s attendance management system, the crucial and daily task of employees’ attendance marking will be simplified. How will it remain if you can bring more flexibility and engagement in performing such actions? Surely you can get such benefits using this attendance management tool.

It is an integrated and automated platform that determines the total working hours of the employees by allowing them to punch in and out using a mobile app, web portal, and biometric machines with geo-tracking, geo-fencing, and face recognition authenticity features. All these features together enhance punctuality in the workplace and make the employees more efficient.

Moreover, employees can be involved in the attendance management process using the mobile application and ESS portal. Here they can perform attendance regularization, request for OT and comp-off, manage late coming and early going actions with the leave balance.

The system enhances its usability by allowing you to download various reports related to the employees’ attendance, like in/out punches, late coming, and early going based on specified months. What’s more? You can directly link the attendance data with payroll to accurately calculate employees’ salaries. Thus, factoHR is a unified solution that entirely handles all the aspects related to the workforce, making it a perfect choice for your organization.

Conclusion

Starting a business can be a scary feat. There are so many working parts and pieces to fit together. Like the CICD pipeline, you have to make sure you’re being organized, especially when the business you’re starting involves software development.

There’s a lot of effort involved in researching what tools are best for you, and the effort can be a little daunting at times. You might be tempted to go with whatever tools you find first on a Google search, but it’s best to forgo that idea. Making sure you have the right tools in your arsenal will give you confidence and be your best chance for success.