Category: Insights

DevelopmentInsightsMartech

The Guide to Sending Bulk Emails without Spamming

An email is a powerful tool for the modern marketer, but it’s easy to lose sight of its importance when juggling responsibilities. Before you know it, your meticulously-crafted emails can end up in junk folders all over the globe without ever being opened.

What’s worse, recipients may mark your emails as spam. When this happens, your mass marketing campaign may struggle against spam filters of major email providers.

Open rates may plummet, and all that time and effort will go to waste. Not to mention, you may end up with a poor return on investment (ROI).

In this article, you’ll learn how to avoid these pitfalls of email marketing. Instead, we’ll show you how to send bulk email without spamming your readers.

Why do Bulk Emails land up in Spam?

Bulk emails, especially if they contain promotional content have a higher chance of landing up in Spam. This can be due to a number of various reasons. And most common among these is the use of Spam trigger words, which leads to some emails landing up in Spam. Since your bulk email list is probably huge, it’s a good idea to use an email verifier to check for invalid emails as the number of Spam or low engagement rates have a very adverse effect on your IP and sending domain reputation. This can cause your triggered or transactional emails to land up in Spam too. Another reason the engagement rates are usually low for bulk emails is that usually people are bombarded with so many promotional emails in their inbox, they tend to ignore all emails which seem promotional in nature. Using a Bulk Email Service Provider goes a long way in making sure your emails land up in Spam. Also, keep reading to find some interesting tips to craft promotional emails in ways that can be more engaging to your users and get you better ROI on emails.

Here are 5 things you need to keep in mind before sending out Bulk Emails

1. Is your email content useful?

With your audience personas in mind, brainstorm some topics that address their pain points and personal goals.

Look for solutions to their problems, or opportunities to help them in the journey towards their goals. Sending people industry updates is great, but it must be relatable to them.

2. Is your template engaging?

Your templates add as much, if not more value to your emails as compared to the content you have placed in the email. Email templates that are very image-heavy and contain spam trigger keywords are going to land up in spam. It’s a no brainer. However, emails with a simple template having your company logo, containing maybe 1 CTA, are most likely to reach the inbox. Again, here the content you have placed in your email matters the most. If the user identifies your brand as one which is going to give them content that helps them, they will most likely open your emails as soon as it reaches the inbox. Keep your template simple, your content fresh and let the voice of your brand be clearly seen through your bulk emails.

3. Are you delivering on your promises?

As aforementioned, it’s important to set expectations for your subscribers. By delivering emails they weren’t expecting, you’ll deter recipients and lose subscribers.

After you set their expectations, there should be no nasty surprises, which means you can reduce the risk of spam complaints or a drop-off in subscriber numbers.

Just make sure that you follow through with the valuable content they need.

4. Are the emails in alignment with your business goals?

Your goal may be to build a bigger audience, sell a product, or drive more traffic to your website blog. Whatever it is, your emails should be intrinsically linked to your goals.

Every email you send to subscribers should be another step along the buyer’s journey, providing value for them, and also nurturing trust so that you can eventually get them to answer your call-to-action.

5. Are your emails adding value to your business?

You might want more people to sign up to your app, or more people to purchase stuff from your store, or you might be sending out email blasts to your customers just as a retention tactic so that they don’t forget your brand. All these emails serve a certain purpose which is contributing to your business achieving its goals. Email Blasts are not simple to execute, they require a lot of time and resources of your company and creates a brand perception among your customers/prospects. You need to make sure that these people only receive the best kind of email from you, which is beneficial to you as well as to your customers.

Wrapping Up

Knowing how to send bulk email without spamming is important for all marketers in the current digital landscape. As social media shifts towards being a paid advertising platform, the opportunities for cheap, easy marketing are dwindling.

An email has a lot of potentials, but only if you know how to use it.

Sending out a generic email that offers no value to the recipients will no longer cut it. You should treat all of your email campaigns as a direct extension of both your business and your brand.

Using a conversational tone is great, but above all else, you must be consistent and provide valuable content that your recipients find useful, interesting, and unique.

By setting expectations early, and then following through with valuable emails, you can build a list organically, and avoid being marked spam as people recognize your brand as one that delivers.

DevelopmentInsightsMartechSaaSSEO

8 Warning Signs of a Bad Website Host Provider

Your web host is one of the most important aspects of your website. Thus, choosing a good web host is recommended to ensure that you can easily optimize your website, as well as provide an excellent user experience. A poor hosting provider not only hurts your search engine rankings but will also cost you a lot of money in the long run. It is because your web hosting can play a significant role in how search engine bots can crawl and index your website. By having a good host provider such as Verpex, you will avoid all of these issues and many others. Fortunately, you can spot the warning signs that will tell you whether or not you have a good web host.

Frequent downtime

While a web host could not precisely guarantee you a 100 percent uptime, it is not a good sign if it is frequently down either. Frequent site downtimes can decrease your site’s overall traffic and conversion, and eventually, your bottom line. You might have to pick another web hosting provider and migrate your site if that is the case.

Poor customer support

No provider in the market could guarantee that your site will not encounter any problems or issues along the way. However, a lousy hosting provider can create issues like having a reduced response time and inadequate technical support. If you cannot talk to anyone in your host’s support team as to why you are experiencing some issues, then it is high time that you switch to another web host.

Slow loading time

The amount of time it takes for your site to load is a determining factor whether or not you will be able to convert more sales. There is nothing more frustrating than having to wait for a site to load. So, if your website is taking too long to load, there might not be enough bandwidth across the host server. Cheap hosting companies will be selling shared hosting to numerous websites. They will bog down the processors and bandwidth across the server. The result? A slow-loading site. So, if your site is taking more than three seconds to load, it might be time to switch to another web hosting company.

Insufficient storage space

The amount of storage space that you need will usually depend on the type of website you are running. So, if, for some reason, your current web hosting provider is unable to meet your needs, you should start looking for a new hosting company. That way, you would not hamper your site’s productivity.

Inadequate security features

Your website should have top-notch security. A cheap web hosting provider will not provide you with security applications, leaving your site compromised and open to being hacked. If your current web hosting company is not offering security features like a firewall, anti-malware applications, and anti-virus software, then you could risk losing that information and get hacked. Choose a web host that will offer you strong security so that all your information and data are safe. Also, if you are running an e-commerce store, your data is not the only thing that is at risk ‒ your consumer’s data as well. Pick a web hosting company that will give you and your customers’ strong security features that will keep your data safe across all servers.

High renewal charges

There are some web hosting companies that will offer discounted rates for first-time customers. But they are also making it clear that they are giving discounts for the first year only. But here is the thing: They are also forcing their customers that have already subscribed to pay exorbitant rates to renew their subscription. In essence, old customers should continue paying for what they initially paid. It is the new customers that should pay for the new rate.

Bad user-interface

The primary purpose of UI is to make it easy for the user to do something on your site. But if they are encountering a lot of errors, and the content of the page does not make sense, then those couple of dollars that you saved with a cheaper host is not worth it.

Lack of features

The features that a web hosting company is offering should be on par with the price that you are paying every month. Being able to implement features like Media Wiki, Joomla, PHP scripts, or b2evolution technology is vital to keep up with the latest trends in the market. Moreover, other features that are common in the most excellent web hosting providers include WordPress, vBulletin, and Drupal. So, if you are working with a web hosting provider that does not have these features, then you might have to install these features on your own.

Final Thoughts

Web hosting is one of the most crucial aspects of your website. When you pick a cheap host, then you are putting yourself at a terrible disadvantage. So, do not rush in setting your site up and picking a web host. You should do your research, do a website hosting comparison, and carefully weigh the pros and cons of a specific web hosting provider. Remember that a poor choice can lead to negative consequences later on.

DevelopmentInsightsMartech

Growth Strategies and Landmarks for Small and Mid-market Merchants

It takes unflinching determination and a will of steel to be able to start something of your own knowing the risks involved and the immense competition. Cheers to the never say die spirit of entrepreneurs.

Once you’ve set foot in the industry digital maturity is something that you must have planned to achieve considering the heights to which the internet can scale your business. It’s safe to say there would hardly be any small or mid-market merchant not thinking about digital transformation to shift their business to the web.

What are the Growth Milestones for small and mid-market merchants?

The journey of a business need not be accounted in terms of months, years or decades, rather in the milestones that it has achieved in the however limited time it has been running. What are these milestones now? Let’s find out.

The strategies, the working model that works for your competitor may or may not be the right ones for you. Investing enough time and dedicated energies towards your venture will help you get closer to the business model that would bring you success. The business model hence becomes the first and foremost milestone for your budding business.

Prepare your e-commerce business model keeping in mind the importance to stay relevant to your customers throughout the run. Identify your target audience and what exactly are their expectations for better product delivery. You might need to make changes to your model basis the changing needs but that’s alright till you have your finances managed. This brings us to another important aspect of a business model, i.e. financial management. Analyze, from where and how much revenue your business would generate, the part of it that would be utilized in business development and the part that remains as profit.

Source: blog.ibsindia.org

Once the model gets planned next up would be a struggle to find customers. Your first few customers are going to bring immense joy which will be another very important business milestone as a small and mid-market merchant.

Try to make sense of what the audience you’re targeting actually needs when it comes to not just the products but also the overall experience. If you tap the right nerve you’ll never again struggle for customer inflow.

Once you start getting your old customers back for new products, consider that you’re doing something right that’s bringing them back. Loyal customers serve as great testimonials for the products, services and the experiences you provide. 

Striving hard and building strong relationships with customers is extremely crucial for you to look at success in the near future. Try to tap the right nerve and serve exactly what is required. And, as they say, do your duty and a little more, a small reward or loyalty bonus time and again for your customers would go a long way.

Another most important aspect of your e-commerce business would be to have a positive cash flow in check. A business that too a budding one would begin to struggle for finances without a consistently positive cash flow. Even with a well-paying customer base, stagnant cash flow would start to pose problems. If you have that managed you’ve successfully made your business reach another milestone.

It’s crucial for small and mid-market merchants to have a well-planned marketing strategy chalked out. It not only helps in well-constructed marketing but also ensures effective utilization of resources available at hand.

Source: http://websitemarketing.com.ng

If you’ve not yet come up with one, do it at the earliest. You might need to make changes to your strategy as you go on but that’s inevitable. Prepare the plan keeping in mind your resources and how far you are ready to stretch. Keep your goal in mind to come up with a plan that suits you best and ensures positive results. And, that would be another growth milestone for your business.

A good team consisting of people whose goals align with your business’ is the most important to constitute. Find time to recruit and train employees to understand your niche and the demands of it. Only a well-meaning team will give in their 100% to meet your targets. Would it be anything less than a milestone if you’re successful in constituting one such workforce?

When you’re all set with a business model at hand, loyal customers to seek your services, a marketing strategy at your disposal and even a good team, what comes next is your plan for expansion. If you’re not just sustaining your business but also expanding it however slow the rate be in the initial years you’re moving towards your next growth milestone.

The road to meeting these growth strategies can get somewhat challenging if you’re not following the best practices to mitigate risks and handle growth and expansion. As a business owner, it takes gallons of courage and effort to start your own venture. Take every step carefully to avoid any blunders. Some best practices followed by successful business owners can make your road to success smoother.

What are the key considerations and best practices for your e-commerce business?

Several risks may pose a threat to your business in the initial years. Let’s find out what they are and the prospective solutions for the same.

-Lots of Cyberattacks keep looming over e-commerce business dealings. Stringent security measures must be taken to protect your online website from such cyber threats. Obtaining SSL certificates, using strong passwords, deploying multi-level security and closely monitoring transactions are few ways through which e-commerce business websites could be secured.

-Customer disputes might arise which may need immediate resolution. These issues could be ranging from product quality issues, delivery concerns to clerical errors. Such problems could be dealt with by having a return/refund policy in place and prompt customer support service in action.

-Safeguard your IP and diligent audits performed regularly.

-Also, take care of regular tax payment and maintain consistency in marketing to avoid any glitches and experience the best results. 

-Take measures for business growth and expansion from day 1. Make efforts to build a database of customer emails. Stay in touch with them and constantly update on the running deals.

-Choose the right platform and focus on making your website search engine friendly in order to attract traffic organically. Also, leverage the power of social media in the current age.

-Utilizing pay per click options, making your website mobile-friendly, deploying affiliate programs, providing for efficient subscription services are a few other extremely popular methods of keeping your website in the limelight and attracting customers.

Shared above are the key milestones along with the business considerations that you shall not miss. Taking informed decisions is way better than blindly following any popular trend that your competitors might be after. You know your customers and their requirements best. Keep experimenting and utilizing the best practices for amazing results.

About the author

Abhishek Jaiswal is a serial entrepreneur and a co-founder at CedCommerce. He is an e-commerce enthusiast and takes great interest in exploring different dynamics of the industry. CedCommerce is an e-commerce facilitator, founded in 2010 for abling Small and medium businesses to make an easy shift to the web. With over 10,000 satisfied customers to date, CedCommerce is a proud achiever of several industry accolades.

InsightsMartech

6 Reliable Graphic Designing Tactics for Professional Appearance of your Website 

Your goal as you provide graphic design services is to create stunning designs to appeal to visitors. If a website is poorly designed, it loses its attraction and credibility, and web visitors will not take it seriously. Effective web design, on the other hand, has all the right elements that a visitor requires to navigate the website and get the information needed. For a perfect web design that all the qualities to attract clients, you need a few web design tactics. Here are six tactics needed for stunning designs. 

Study design theory

To understand web design concepts in-depth, you need to get acquainted with design theory. A useful design theory that you need to understand is the grid theory, which can help you transform your work. Since graphic designing is an art and not a trade, there are different ways to understand how it works. You don’t need to study for five years to get a degree so that you can practice graphic designing. With enough theory and practice, you will become successful. 

Some of these theories include color theory, grid theory, typography, and the golden ratio. For those who went to web design college, this is where their education pays. The beauty of the graphic design is that there are a lot of avenues to try out. You can go with a full university degree, short courses, or distant learning. Many online courses offer free design courses.

Learn how to get more from the feedback

Since this career involves a lot of criticism and compliments, you should learn to appreciate feedback as it helps you improve your graphic designing skills. Try to understand why you received such criticism as they are not all about putting you down. Positive feedback is encouraging. However, it doesn’t push you to do greater things. 

Negative feedback, on the other hand, helps you to improve web designing skills by pointing out what you are doing wrong. Therefore, when you are sharing your work with the design team, a forum, or social media, learn how to appreciate all sorts of feedback. 

Start a side project

If you are working as a graphic designer in a company, and you are doing the same thing over and over again from 9 to 5, your designing skills may get stale. If you are not exploiting some of your many learned design skills, you may be undermining your potential. The best thing breaks out from boredom is to find a different side hassle that challenges you. You will be surprised by what else you can achieve with graphic designing. 

A good way to gauge your progress as a graphic designer is by finding out what you have learned while handling your projects. Don’t settle or count on what you already know as a graphic designer. Remember, this industry is fragile and keeps changing now and then. What is relevant now, won’t be after a couple of years. Learning new graphic designing ideas that involve new technologies like AI, AR, and VR will secure your graphic design career in the future and also expand your repertoire. 

Experiment

It is impossible to know what will work in your designs if you do not experiment by creating a website. Many startups are popping out every day, and they present a perfect opportunity to try out some of your best designs to how they pan out. The good thing about graphic designing is that anything can work nothing is perfect. There is always room for improvement. If you don’t try out anything, you will not get anywhere because in the creative industry is all about trial and error. This sort of experimentation can even help you quantify an ROI from your design work and win higher-profile clients by benchmarking specific results that business-owners can appreciate.

If it doesn’t work out as you wanted, you can rule it out and go back to the drawing board for another fresh idea. Either way, it’s a win-win because you have established what won’t work. When experimenting, you have tried out something that is slightly out of the ordinary and doesn’t go overboard and overdo it. It’s about new technologies, new media, or skills. Instead of using the same old font, layout, color scheme, or even software, try mixing things up a bit to see what happens. 

Talk to other designers

Another way of staying ahead of the game is to associate with fellow graphic designers who have made it or need a helping hand and support from you. The ones who have made it will show you the right path to success and those who are just starting will benefit that you pass on to them. As I said, it’s all about ambition and what you are willing to do to get ahead. 

Graphic designers don’t exist in a vacuum, and we need each other to succeed. You may find yourself as the only graphic designer in a company. Don’t worry as you can still reach out to other designers through forums and support groups. You can go to meetups, graphic design conferences, or even you can join graphic design marketplace like Designhill. When you get a chance to meet with your fellow designers, don’t waste time and begin interacting by asking questions, discuss proper solutions, and other challenges that you face in your day to day designing work. This way, you will gain incredible knowledge and also share it with others who don’t have it yet. 

Read a book

Learning never ends, no matter what career you are pursuing. A college degree is not enough; you need to read every time you get a chance. It’s too bad nowadays people only care about their mobile devices and don’t have enough time to read real books. A wise graphic designer will set aside all the gadgets and expand his designing knowledge by reading a book about professional website designing or taking a free udemy course their spare time. This will develop your repertoire. 

You don’t expect to get new gigs or projects from clients if you don’t have any value addition in your delivery. If it’s not about new skills, new techniques, or new software, a least learn a new language so that you can easily communicate with your prospective clients. Books make you think holistically and expose you to a lot of ideas and knowledge. 

Conclusion

I hope that these six graphic designing tactics were helpful to you, and you are going to implement them in your graphic designing work. You don’t have to try so hard to acquire new skills and knowledge. Just commit yourself to learn something new about graphic designing once in a while and eventually gain a professional graphic designing status.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launches their first successful online business.

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Insights

This is How Blockchain is Revamping your Entire News Feed

From waiting for the newspaper to arrive in the morning to having a 24/7 remote access to the news, the transition is worth a mention. The role that the World Wide Web has played at delivering the news on the go can be tagged as the biggest revolution of all times.

In earlier times, the print media was the only source for staying informed about the happenings around the world. Things got better with the internet but what made it face a downfall was the authenticity of the news being published over the internet.

Some online news portals publish fake and misleading information that pops up across the news feed. The portrayal of the news on such portals makes people believe it to be true. Where print media has always been a regulated sector that delivered filtered and verified news, online news portals are unrestricted sources that publish anything and everything to increase their reach.

This inaccurate news running across the online channels gave rise to a new term called, “fake news.” In fact, the term has been the Collins’“word of the year” for 2017.

For a fact, the invasion of social media platforms like Facebook and Twitter has been a trigger for the rise of fake news.

Have a look at this statistical report to get an  idea about how fake news has been spreading globally:  

Image Source

So is there a Solution?

Serving people with unproven facts and figures can be disastrous. Moreover, it should be a moral duty of every online authority to present the rightful news that promotes value readership.

But, in this world where different sources are showcasing different facts, how does one know whom to believe? Or, even what to believe? Start-ups like Snip and on G.social have stepped in to clear the mess.

Introducing Snip – A Blockchain Based Technology

The problem is that people have started trusting individual news feeders rather than authorized and centralized publishers. As an aid, Snip, i.e., a decentralized news feed platform has taken up the role of news policing.

Here writer enthusiasts can come up with easy to understand language in the form of short snippets of valuable information for the readers. In turn, readers can choose their niche before going about the corresponding set of snip posts.

How the Platform Works?

The entire system of Snip works around SnipCoin, a cryptocurrency token. The three parties involved in SnipCoin transactions include:

  1. Writers, who are awarded SnipCoins when they come up with a fine snippet that reflects accurate information
  2. Advertisers, who can own their dedicated advertising space by deploying SnipCoins
  3. Readers, who can tip writers as a token of appreciation or even buy a premium version of the application using SnipCoins

The basic idea behind building a Snip-based platform is to connect avid readers and excellent writers. In other words, it is a great platform that boosts writers to deliver quality content.

5 Quick Facts About Snip 

  • Each write-up is limited by word count
  • A one-stop hub for different topics
  • Focuses on delivering quality content
  • Focuses on saving time
  • Uses machine learning for a personalized experience

Introducing onG.social- A Fix for Social Media Platforms

According to a study, around four-in-ten US adults get news from Facebook. The same is the case with Twitter! But, is the information posted on these social media platforms, reliable? Is there any proof for the information posted on these platforms? Or is there a medium that filters out these random posts?

There have been instances of fake news on Facebook like “Former first lady Barbara Bush dies at 92.” And, you won’t believe how this fake news negatively affects the internet and, in turn, escalates political debates. Have a look at this statistical report:

Image Source

All in all, there is a need to regulate social media platforms too. This is where onG.social steps in. It is a digital blockchain based platform where real news is appreciated in the form of digital tokens (cryptocurrency).

If a reader finds the news informative and knowledgeable they can reward the account holders thus promoting quality in turn.

onG.social deploys a weighted compensation algorithm, “Gravity,” that measures and rewards truth based on community accepted information.

The platform has been a driving agent in filtering the impurities and presenting one true source of purified piece of information

Handing Over the Power to the Users

The major purpose of blockchain technology in the news feed industry is to keep the users on the top by giving them the badge of responsibility to post valuable content. Though the change is yet to dominate the world of the internet, it is surely going to make big in the coming times.

In simple words, users can post, users can like, users can authenticate, and users can promote the content by acknowledging the efforts of the initiators.

Lastly, with the blockchain technology in the lead, great content with embedded quality is not impossible to achieve. The only need is to spread the word across and let users know how real can overpower the fake.

In the end, we can say that “truth always prevails.”

Author Bio

James Wilson is a seasoned Content Writer at Net Solutions, Los Angeles for 7 years with an expertise in blogging, writing creative and technical copy for direct response markets and promotional advertising for B2B and B2C industries. Born and brought up in New York, Paige holds a bachelor’s degree in English Literature. He has worked for industries like IT, Product engineering, Lifestyle, among others and written some great insights on technologies like mobile app development, php web development, and so on.  Besides his technical background, he is a poet by heart, who loves to connect with people through a dose of creativity and imagination.

Insights

Three Essential Factors for Choosing an Ideal Curved Screen Protector

As iPhone prevails across more municipalities, the demand for curved screen protectors which supply excellent transparency, while withstanding the test of external damage, becomes even more imperative. In the circumstances, learn to choose an ideal helper for your smartphone’s screen is quite necessary. Therefore, we’ll walk you through three essential factors in selecting the best curved screen protector.

It’s widely acknowledged that, it is the simple appearance and the smooth operation system that earn iPhones broad acclaim and support globally. However, apart from the purchase price, the maintenance expense can also cost those fans of Apple a lot. As the smartphone industry grows, so did the demand for the curved screen protector. Hence, countless manufacturers catch this great business opportunity and gear up for the considerable future profit. VMAX is one of the good examples.

Since 2005, VMAX has dedicated to building its brand up from scratch, in terms of curved screen protector manufacture, order fulfillment and brand image. At present, VMAX becomes a high-end screen protector company that specializes in designing and manufacturing curved screen protectors for tablet, iPhone, iPad, watch, camera and GPS with professional and exquisite technique. What’s more, this faster-growing Chinese company successfully establishes a global business network with a lot of strong and long-term partnership.

Given the fact that it is likely to drop or impact the iPhone accidentally and the result is severe and irreversible, you are never too late to prepare a robust curved screen protector for your iPhone. As for how to choose the appropriate one, there are three factors you should take into consideration.

1. Rate of transparence

In general, 95% transparency of a curved screen protector is recommended to customers because it can offer higher performance while you are using your phone. A curved screen protector with poor transparency will not only refract the light emitted from the screen, but also make it very hard for people to see the pictures as well as words on the screen, which will increase eye fatigue and strain. Especially when the screen lighting is insufficient and the user is hard to figure out the words on the screen, the ciliary muscle of eyes will keep the tension, the lens of eyes will maintain a large degree of convexity, and thus, eyes are easily overworked due to excessive regulation. Over time, myopia will form or worsen.

2. Stickiness

Usually, the high-quality curved screen protector uses static electricity instead of glue to adhere to the screen and provide edge-to-edge protection. There is an easy way to check the quality of the curved screen protector. If a screen protector can be stuck to the screen automatically without bubbles, this product is considered as a good one.

3. Wear-resistance

Actually, the better the wear resistance of the curved screen protector, the higher the smoothness of it. When it comes to choosing the strong screen protector, you are suggested to pick the tempered glass screen protector. Compared with others with different materials, tempered glass screen protector has higher scratch-resistance and anti-oil efficacy. On account of its top hardness, even if your smartphone falls, it can also play a buffer role to prevent the screen from damage. Besides, if you get an iPhone 11 recently, a tempered glass screen protector is the top pick for your phone. For example, 3D Curved Full Cover Premium Tempered Glass Screen Protector from VMAX features distinguished anti-fingerprint function which is ideally accord with the full-screen trait of your iPhone 11. Designed to keep your screen without any fingerprint, this curved screen protector can really make a difference. Most importantly, with precise touchscreen sensitivity, this product is only 0.33mm so that it can provide you with a comfortable experience to the fullest.

InsightsMartechProductsSaaS

15 Unbelievable Facts About AWS Security

Amazon Web Services (AWS) is providing a scalable cloud platform with high availability and dependability with a wide range of applications. These AWS services help users to protect the customer’s confidentiality and integrity by securely managing customer data trust and confidence. 

Amazon automates manual security and businesses can shift their focus to expanding the business. With ever-rising risk in the business sector, mobile app development is developing software that protects user data, identities, and other devices. 

AWS has customers from over 190 countries! The company has over a million active customers that include a whopping 5000 education institutions, 2000 government agencies, and over 17,500 nonprofit organizations.

Top Significant Facts of AWS Security

AWS is managing security in almost all sectors and other possible technologies that grant permission to the right person. These AWS mobile app development are enabling sign-up/in options to control access quickly and easily. Let’s have a look at the top security facts of AWS security.

1. Data Protection

AWS is providing effective services that help users to protect data, accounts and other essential workloads that help users to detect a threat and solve there only. Its security encryption is continuously monitoring the data. 

2. Identify Access Management 

It identifies customer identities and resources by securely managing the scale that can help users access and can quickly deploy with governance. These are effectively and confidently migrating all the apps with an easy sign-in/up process.

3. AWS Filtering

AWS helps the user to protect the data by enabling IP address framework by simply filtering the traffic routes. Use an HTTP code or URL string to block the common attack patterns.

4. Threat Detection and Monitoring

Workplace with clock and digital hologram on laptop screen. Protected concept

It is continuously detecting and monitoring network and account behavior using AWS security. Get extensive AWS security that can help you in identifying errors and help the organization to implement security portals. 

5. Compliance Data Security

While constantly tracking the environment using automated compliance frameworks and industry standards, AWS provides you with compliance status.

6. Storage

AWS Services is a computing cloud that automatically deploys and computes the storage and runs without much prior experience. AWS serverless technology can execute all the functionality and runs automatically on the cloud, which results in reducing the overall costs. 

7. Migration

AWS helps you to migrate the on-site database to others using the Server Migration Service. It quickly mitigates on-site server that can be used to send data inside and outside AWS. 

8. Content Delivery

Under network and content delivery, depending upon the requirements, were deploying all the resources just by isolating and securing it. AWS includes edge location and using domain name system service. 

9. Scalable and Easy to Use

Amazon provides user safe and secure Cognito devices that almost scale to almost a million users. AWS is fully secure services that are easy to set up without much-complicated infrastructure. 

10. Application Services

Visualize the application by simply coordinating workflow services that are very well automated and well with human-led services. In this modern era, AWS Elastic Transcoder supports various devices that include smartphones, and a lot more. These transcoders help you to convert video format easily. 

11. Mobile Services

In this Mobile hub, everything is connected to technology from adding, designing and other social identity features. These improve the app quality, where mobile devices are fully managed using AWS app sync programmers where data can be synchronized quite effectively.  

12. Business Productivity

Business runs for success and for that AWS empowers the organization’s voice. With the help of AWS, you can connect with people outside, anytime, anywhere through video conferencing, which leads to growth. WOrkdoc and Workmails are the services that can help you to send and receive essential business mails and can also allow users to store their documents in the cloud. 

13. Artificial Intelligence

Artificial Intelligence is creating a buzz in the market and AWS provides the user with multiple services that can help users like face recognition, developing a chatbot and other dataset variables. Translation of language, Natural Processing language help in translating one language to another. 

14. Passwords

The authorized user can access the AWS Account, this AWS uses several authentication methods including password and digital signature. A user needs multi-factor authentication with AWS account. 

15. Climate and Temperature

Climate control and temperature are expected to manage a regular server and other operating temperature tools that prevent overheating and reduces the possibility of service outages. It is specially designed to maintain optimum atmospheric conditions. 

To sum up

Amazon Web Services is one of the most vital services in the IT world. The risk environment has changed with the advent of cloud services like AWS. Still, with the right planning, any organization can introduce security practices in AWS that significantly reduce a cyber attack’s potential impact.

DevelopmentInsightsMartechSaaS

Organizations Failing to Embrace Automation for SOX Compliance

Organizations are required to comply with an ever-increasing number of regulations. In the US, one of the most widely-reaching is the Sarbanes-Oxley (SOX) Act, which applies to all public companies within the US.

The purpose of SOX is to ensure that investors in these public companies are protected against fraudulent activity. In order to achieve SOX compliance, an organization is required to maintain complete and transparent records of all of their financial dealings. The intention of the SOX Act is to ensure that scandals like Enron never happen again, where the company destroyed documents to prevent evidence from falling into the hands of the US Security and Exchanges Commission.

Under SOX, an organization is prohibited from destroying certain types of documents and required to retain them for a certain number of years. Each year, the organization’s CEO and CFO are required to provide a report on the company’s current financial status, and the penalties for inaccurate reporting are steep. As a result, an organization needs a high level of visibility into its financial data in order to generate correct reports for SOX.

Most Organizations Don’t Automate SOX Compliance

All public US companies are required to comply with SOX. However, the law does not specify how they have to perform the data collection and processing necessary to generate their reports. As a result, many organizations are taking a manual approach to data collection and report generation for SOX compliance. According to a recent survey, 47% of organizations are failing to take advantage of the numerous next-generation technologies that can help them to achieve and demonstrate compliance.

In the case of the SOX regulation, the main requirement is that an organization retains certain records for 5 years and ensures that they are not tampered with. Since this data collection and retention is often performed manually, organizations are missing the opportunity to decrease the overhead associated with maintaining compliance and are more likely to make reporting mistakes due to human error.

Benefits of Compliance Automation

The nearly half of organizations that are not taking advantage of opportunities to automate part or all of their SOX compliance activities are missing out on the wide range of benefits of automation. By moving work from manual processes to automated ones, an organization can decrease overhead and better manage their compliance.

  • Increased Data Visibility

The SOX regulation requires an organization to have a high level of visibility into certain types of data in order to provide a certification that all of this data is correct. Manually trying to monitor and manage all of the potential stores of this data throughout the enterprise puts the organization’s compliance at risk since a simple oversight can result in important data being missed. With automated data collection and monitoring, an organization can be confident that they have full visibility into relevant sensitive data without requiring periodic searches through all of an organization’s network for hidden data repositories. This increased visibility is also valuable for ensuring that all sensitive or valuable data is properly secured.

  • Lower Compliance Overhead and Costs

When organizations fail to embrace automation for regulatory compliance, this doesn’t remove their responsibility to maintain and demonstrate compliance. Instead, these organizations are forced to manually manage all compliance-related activities. For regulations in general and SOX in particular, compliance reports and the data that they require are fairly standardized. Paying employees to collect this data is much more expensive and time-consuming than automating data collection and just having a human check over the final numbers before sending off the report.

  • Increased Productivity

The activities associated with regulatory compliance don’t earn the organization any money. The closest they come is to remove the need to pay fines for non-compliance. By freeing up human employees to perform core job roles, strategic automation of compliance activities can improve the productivity of the business and decreases the probability of human error in compliance reporting.

  • Scalable Compliance

SOX is only one among many regulations that organizations must comply with. As the number of compliance regulations grows, attempting to manually maintain and demonstrate regulatory compliance quickly becomes unsustainable. Many of these new regulations are focused on sensitive data, either retaining it, as in the case of SOX, or protecting it, for GDPR and other data protection regulations. As a result, the same types of data are likely to be needed in multiple different compliance reports, and automating these data collection processes can allow an organization to maintain compliance with a growing number of new regulations and standards without needing significant growth in employee headcount.

Getting Started Automating Compliance

Almost half of the organizations are failing to take advantage of automation for SOX compliance. Like with many other regulations, SOX is focused on how an organization manages certain types of sensitive information. Compliance reporting requires an organization to gather a large amount of information about this data, and this process can be easily automated, providing a range of benefits to an organization.

One major way that an organization can lighten their compliance burden through automation is by adopting a solution that automatically identifies repositories of sensitive or protected data and provides centralized visibility, access monitoring, and vulnerability testing for them. With this type of solution in place, an organization can achieve the visibility needed for SOX compliance with much fewer manual processes, ensure that the data is properly protected, and lay the groundwork for compliance with other data protection regulations.

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How Technology And Computers Support Children With Learning Difficulties

Unlike the past, computers have become extremely common with schools up and down the country. And, despite the expensive price accompanying the device, it has become a rare occurrence seeing a school that doesn’t have an array of computers.

These devices offer a huge amount of benefits to the students, however. From easily accessible information sources, online lessons and virtual courses, these pieces of tech provide skills not only in the classroom but beyond too.

However, these devices can provide more. They have the ability to give specialist schools the chance to teach those with more specific needs and allow them to learn just like everyone else. Therefore, they can then build a successful education for themselves regardless of their learning difficulties.

So, in this article we will be discussing the real benefits technology has on those that may find traditional education a little harder than others. And how these devices and workstations offer more to some, then just the ability to find information quickly.

Typing Instead Of Writing

Some disabilities make the simplest of tasks, like writing, extremely difficult or even impossible. From being able to spell, learn new words, and form grammatically correct sentences, this is something that everyone needs in order to be able to progress into the working world.

Because of this, technology has provided the chance for those who struggle, to learn exactly like others. The ease of being able to type instead of hand-write will still allow the child to learn everything to do with words and sentences, just without the case of having to hand-write.

From this, there are even alternative keyboards that have a programmed, special overlay that can customize the way in which the board functions and looks. These types of customizations offer features that can reduce the number of input choices given, and can even group keys into categories by color or location on the board.

Reading Skills

There is an extensive range of assistive technology that aids those who struggle with being able to read. The platforms involved offering audio and e-books that allow users to listen to texts in a variety of different formats.

Or for example, a hard copy of a book can be scanned and displayed as a digital version, with the option of audio to read the words aloud to the child. This way they can take part in-class reading sessions (even if apps such as ‘Audible’ don’t have it in-store) without the trouble of not having the book in front of them, or not being able to follow along with reading.

Those who find reading challenging have the ability to learn and listen to books just like the rest of their classmates, and will then be able to progress further into taking tests and reaching class targets.

Spoken Language

Some children may face the difficulty of processing and remembering spoken language, without the help of technology. Such devices can be used in various settings, all working in the same way, to help the child remember what they hear.

There is a whole range of speech recognition software available that allows speech to become a digitally generated format. In doing this, the child will be able to follow along with conversations and lessons, with less struggle. However, speech recognition software will require the user to have rather comprehendible reading skills, in order to keep up with the talking.

Therefore, in a case where this can be used, the help the child needs will have to be monitored, in order to find if this is a good fit.

Concept Mapping

Some individuals may face trouble when it comes to planning or integrating ideas into a piece of writing. Therefore, a platform called concept mapping has been created in order to allow those struggling, to have a place where they can visually represent their ideas or concepts instead of writing them.

The graphically represented ideas have the ability to show links in ideas, through simply drawing some arrows, color co-ordination or even the use of icons. Then, these ideas can be moved to replan the piece of ‘writing’, (just as the other children would when planning to write a piece of content).

The software allows the child to plan for almost any task that would be asked of them in a  traditional English lesson. From poetry, resume writing, and even computer programming, concept mapping doesn’t stop anyone from creating work just like the rest of the class.

Summary

In schools, technology and computers can provide for even better lessons, teaching the children the skills and software that will aid them as they progress into further education.

However, apart from prooving to be a good source of learning, technology can help the children even more. Because of this, those with learning difficulties and disabilities have the chance to attend class with their friends, and keep up with daily tasks, just with the added aspect of technology walking them through it.

From speech recognition to aiding in writing, computers have a huge amount of intellect to allow these children to gain a respectful education and help them progress through the school years until the next step. Deciding on a workplace – if this is necessary.

Without this software, children up and down the country will still be gaining a less effective education, due to the school system not being able to apply their learning formats to their specific needs.

But this is a problem of the past. With computers being available in almost every classroom, there is no say as to how far a child can go within the education system, even those that may need a little extra aid than the others.

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Ultimate SEO Guide for your e-Commerce website

Ranking high than your competitors is one of the most important aspects of running a website. But to do this, you need to know the dos and don’ts of SEO. There are a few tricks to help you with your SEO. In this article, I am outlining five of the most effective SEO services that are guaranteed to give you heavy web traffic. Sit back and read for more information. If you want to expand your reach or you are just getting started, these tips will help you get your rank on the first page of Google.

Research

When you want to implement your SEO, you need to research keywords and your competitors. Understanding these two will put you steps ahead in your e-commerce business. You can’t just bury your head in the sand like an ostrich pretending that everything is okay while your competitor is using all the best-targeted keywords to get him or her sufficient traffic, while at the same time spying on you. You need to understand who you are up against to know how well to tackle them. When you don’t target the right keywords, you will end up with low traffic and few conversions which is not healthy for your business. Spy on your competitors and find out what keywords are working for them so you can also target them in your SEO.

Determine Your Website Speed

When you have done extensive research and you are satisfied that you have the right figures, the next important thing that you need to focus on is your website speed. Visitors are always conscious about your website speed and will not hesitate to leave if your pages are not loading fast enough. So what is the appropriate speed? Research has revealed that 40% of visitors are likely to abandon a website that takes more than 3 seconds to load. Therefore, you need to make sure that your website takes less than 3 seconds to load or risk losing your visitors to your clients.

On-Page Optimization

Just like off-page search engine optimization (that is, link building) is essential, on-page optimization also plays a crucial role if you want to rank better on SERP. On-page SEO is all about all the actions that you take within your website to help your site achieve a higher ranking. When implementing your on-page SEO there are various things you need to look out for. They include:

  • Usability
  • Keyword Optimization
  • Social Media Integration
  • Internal Linking
  • Rich Snippets
  • Site Structure
  • Mobile Version of Website
  • Customer Reviews

Internal Linking

Another thing you need to focus on when implementing your SEO strategy is internal linking. This refers to linking your web pages to other pages within your website. It helps to establish your anchor text, which can help you with ranking for your top keywords. However, you should keep a watch not to overdo it and use it sparingly. It will look suspicious to Google if you pack all of your pages with internal links. Google smart algorithm will pick this up, and you may end up getting penalized. Instead, try placing internal links to appear natural.

Usability

This entails making tour visitors happy so that he or she may like the experience and come back again. This also makes them stay on your website longer, and this improves on the dwell time and the overall domain authority. When your visitor spends a lot of their time on your website it means that they are liking the reception they are getting from it. Google picks this up a trust signal and will use it to rank your website. To help achieve a more exceptional user experience, you should use a web design that allows your visitors access to the information they are looking for fast and efficiently. Don’t make them think because they are not there to believe but look for information. Your web pages should be easy to navigate by placing items in a well-arranged manner visible to your visitors.

Conclusion

The main reason why you need the Best e-commerce Services to optimize your site for search engines is to increase sales. Doing it right will increase get your quality traffic, which will lead to more conversions and repeat visitors. Before you go on with your implementation, you need to understand that it is not a one-time thing and you need to revisit your strategy since ranking factors keep changing by the day.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business. Social Media Links Below: Twitterhttps://twitter.com/namandigital Facebookhttps://www.facebook.com/NamanModiDigital Pinterest https://in.pinterest.com/NM_Digital/ Instagramhttps://www.instagram.com/naman_modi_digital/ Gravatar     hello@namanmodi.com Ebuilderz@naman4090