Category: Insights

How Content Marketing Can Get Your Startup Off the Ground

Miley on May 22, 2020

If you’re getting a business up and running, you know how many tasks are involved. You have to secure funding, create a reliable system to track revenue and expenses, hire good talent, and line up help with software development (see https://www.bairesdev.com/insights/python-development-services).

At the same time, you need to immediately start building brand awareness to stand out from the competition. One of the most powerful and cost-effective ways to accomplish this task is to use content marketing.

What Is Content Marketing?

Content marketing involves publishing valuable, high-quality content pieces, like blog posts, videos, and podcasts, that offer solutions to your target audience’s problems. Unlike traditional marketing plan, this method doesn’t focus on selling products or services to customers, but instead builds brand awareness and develops trust, which can result in loyal customers.

This cost-effective approach can work well for many types of business but is especially useful for startups. While it costs 62% less than traditional marketing methods, it can yield three times the leads per dollar spent. It can also help attract and retain good talent.

You Need a Content Marketing Strategy

Before you start producing content, you need to develop a solid strategy using the following steps:

1. Research target audience

Identify and learn about your target audience, since you will build content around how you can help them:

What are their demographics (age, gender, location, income)?
What are their interests and hobbies?
What are the problems they face that your products or services can solve?

2. Determine content type

Use surveys, interviews, and analytics to discover what types of content your target audience prefers to consume. If they like to read about solutions, focus on creating blog posts, articles, newsletters, and case study reports. If your audience is more visually oriented, consider infographics, videos, and images. For those who want to listen to information, there are webinars and podcasts. Keep in mind that the best choice for your audience might be a combination of different types.

3. Develop objectives

It’s essential to know up front what you want to accomplish. Your objectives should be specific, measurable, and realistic and relate directly to your general business goals.

Some common content marketing objectives include:

Brand awareness, which can be measured by assessing changes in website traffic
Customer education and engagement, revealed by the number of shares and comments on social media
Brand loyalty, which shows up in the form of repeat purchases and referrals

Build a Content Marketing Plan

Once you know your objectives, you need a plan for how to achieve them. The following are possible plan components:

Keyword research

Identify a set of terms that your target audience is searching for. Aim for three to five core keywords, along with a longer secondary list. You’ll expand these keywords into topics to cover in your content pieces.

Make sure to include relevant SEO terms so your audience can find your content through organic search. Ideally, the keywords should be high traffic and low competition.

Content calendar

Scheduling content helps maintain consistency in quantity and quality, which is key to good results. Use a tool, such as Google Calendar or a project management app, to create and manage a content calendar. Ideally, you should plan out content for the coming year, but even a few months at a time can be helpful.

Assign each content piece a target keyword, topic and title, creator, completion deadline, publishing date, and where it will be published.

Where to publish

Where you publish content should be based on where your target audience goes for information. Some options include:

Your website, perhaps in a special content section
Relevant social media platforms and groups
Email newsletters with exclusive content for subscribers
YouTube, where users perform 50 million searches a day and there is less competition for keywords than on the Google search engine
Third-party sites relevant for your niche and audience

Gather Resources to Create Content

Someone will need to create your content pieces. While you can try to do it yourself, you’ll likely need to outsource some or all of it or build a dedicated in-house team. Typical roles you’ll need, depending on the type of content, include writer, editor, graphic designer, and videographer.

Develop guidelines for your creators to follow, including a chronological checklist with specific deadlines, design standards to promote a consistent look, and an editorial process.

Some affordable content production tools can help, including Google Docs for collaborating, Google Keyword Planner to find the best keywords, Mail Chimp for targeted emails and newsletters, and Grammarly to correct errors.

Measure Your Success

To accurately measure success, you’ll need key performance indicators (KPIs) based on your objectives. Make sure to include incremental milestones to assess progress along the way. You can create a “scorecard” with performance benchmarks for each content piece.

Examples of KPIs include:

Lead generation
Traffic to website
Increase in money spent per sale
Social media follower growth and engagement
Search engine rankings

Check regularly how your content performs related to the KPIs, then promote what does well and adjust what doesn’t. You can use your best performing topics for new posts by creating a different type of content (such as making an instructional video based on a successful blog post topic).

Periodically review your overall strategy to make sure you’re still using the right message in the right places to reach the right audience.

In Summary

Content marketing is a smart approach for startups who want to build visibility and promote brand awareness on a limited budget. Successful content marketing is a slow and steady process, but if you maintain consistency and quality, you’ll see success over time.

Development Insights SEO

MilesWeb – Perfect Web Hosting For Web Developers

Miley on May 22, 2020

Being a web developer is not an easy job, every time a website demands new changes and you need to keep your heads on it. Web developer looks after various tasks like coding, management of the website, updating site with new applications, etc. In the middle of all this chaos, a developer might not get time to look after the web hosting issues, or he might think that it is not his work. Yes, as a site owner you cannot blame a developer for that because web hosting is a service offered by web hosting providers that work separately. Web hosting is definitely an important parameter of a working website but is often neglected. So, if you are a web developer reading this article, and if you are frustrated with some web hosting services then this article is for you.

Most of the web developers look for a cheap web hosting company that offers great reseller hosting plans so that the developer can start their own hosting company, well this article will help you too.

MilesWeb has a large customer base of web developers who are happy with the services they are getting. So, today, I thought I should reveal some points about MilesWeb.

MilesWeb

The company was started in the year 2012, with an aim to provide web hosting at very cheap rates without compromising over its services. Their shared hosting plan is a popular one in the market, where you get unlimited hosting starting at just Rs.40/month.

Within this short term, the company has now reached many hearts due to its integrity and outstanding support.

MilesWeb for developers

If you are a developer having a good customer base, then you must broaden your horizon by starting a web hosting business. That means you can now provide everything under your brand, right from domains, web hosting, and sites. If you are thinking the same way, then reseller hosting is structured for you only.

The important thing is, all the reseller plans from MilesWeb come with a 100% white label so that you can sell all the products under your brand name. All you have to do is, just buy hosting from MilesWeb and sell it to your customers, under your brand name and price. This is one in a million opportunities for developers to start their web hosting business.

C:\Users\ADMIN\Desktop\Images and Plans\Unlimited reseller hosting India.png

Additionally, reseller hosting from MilesWeb ensures that a user doesn’t require any lump-sum amount, our huge infrastructure, also don’t need to spend on servers or to hire employees, as everything is managed by MilesWeb on behalf of you. This also ensures that in any process while dealing with your customers, MilesWeb maintains a 100% white label and provides service under your brand name. You can gain more information about them by directly initiating a chat from their website, the technical support team will help you properly.

MilesWeb offers a wide range of products like shared hosting, VPS hosting India, reseller hosting, dedicated hosting, cloud hosting, etc. All these hostings come with a lot of best-hosting features, and the following are few of them:

1) Free SSL certificate

As a web developer, you must be knowing the importance of HTTPS symbols padded on a site. To ensure the safe transmission of data, MilesWeb provides a free SSL certificate with every web hosting account bought from them.

2) SSD storage

SSD storage speeds up websites so that visitors can have better site experience. A fast and smooth loading website gains more visitors than a site hosted on outdated hard drives.

3) Latest PHP and MySQL

A developer knows how many times he needs to update the software running on the website. But, all web hosting plans from MilesWeb offers the latest version of PHP and MySQL and they get updated as soon as the latest version releases, this eases the work of the developer.

4) Protection against virus

A website is prone to viruses if it is working on the internet. This doesn’t mean, you don’t need to have a working website, because proper protection can save a site from any misfortune. MilesWeb servers are scanned on a daily basis that protects each and every site hosted on them from all types of malware.

5) Free website migration

Migrating a website is very tedious work. One single mistake can break the whole website and lose its data. So, if you want to switch your hosting to the MilesWeb server, then just contact their technical support team, and they will migrate the website on their server without any data loss.

You can see, MilesWeb being a web hosting company, takes the responsibility of various technical work so that a user doesn’t have to invest special time in it.

Want to try MilesWeb?

If you want to free yourself from the burden of web hosting issues, then MilesWeb is an answer to you. The plus point is, the hosting comes with 99.95% uptime, 24/7 technical support, and 30 days of a money-back guarantee.

Insights

[Infographic] The Growing Need of Mobile Threat Defense

Miley on May 21, 2020

The ever-growing pertinence of mobile devices and our increasing dependency on them is like a coin with two sides – at one end, the benefits and convenience provided by mobile devices, in both personal and professional world, are matchless and totally extendible, but on the other side, mobile devices have the capacity to expose sensitive data to the wrong people who can do us irreparable harm. The risks and threats posed by cyber-criminals, hackers, and identity thieves are now dangerously real.

The fact is, as mobile technologies are getting more and more sophisticated, so are the advancements in new attack vectors that the cybercriminals are exploring to fulfill their malevolent intentions. However, with the expanding mobile threat landscape, companies too have become aware of the impending attacks and hence have started to embrace a mix of on-premise and cloud-based services to decentralize data storage. On top of it, the adoption of next-generation mobile threat defense mechanisms and antivirus solutions has prepped the companies to fight against malware-based risks.

October is the month dedicated to National Cybersecurity Awareness – a collective effort taken by the US government and corporate industry to spread awareness about the criticality of cybersecurity and the measures businesses need to take to keep their mobile/online data safe from any threats. This specific Infographic will elucidate the growing cyber threat landscape, its impact on enterprises and ways to fight it back by leveraging Android MDM along with a robust MTD solution to seamlessly secure & manage your enterprise data and services.

Considering this year’s underlying message – Own IT. Secure IT. Protect IT, you can relate to the insights and facts we conveyed through the illustration.

[Infographic] The Growing Need of Mobile Threat Defense by Scalefusion Kiosk Solutions

Insights Martech Products

4 Ways Fintech Is Making Life Easier for Businesses

Miley on May 14, 2020

Fintech means streamlined communication and more convenient financial and banking solutions for consumers. It’s also making life easier for businesses and their customers, too. Combining finance with digital technology, it offers more reliable, convenient, innovative, and secure platforms for facilitating transactions and other services at faster speeds than the brick-and-mortar and even earlier online alternatives.

Just how, specifically, is Fintech solving problems for businesses of all sizes? There are plenty of ways, from enabling them to accept payments on the go with ease to allow them to offer better customer service to current and prospective clients.

It allows businesses to accept payments — practically anywhere

Finding a way for customers to pay for products via digital technology doesn’t seem like it should be all that difficult, but there are many intricacies. That happens due to the many payment methods available, issues like tax discrepancies in different locations, processing fees, and other issues.

Fintech has the answer, though, in the form of platforms like Square. A small attachment adapter allows businesses to swipe credit cards and accept payment on the go — even when they’re not connected to WIFI — whether they’re in a conference hall, restaurant, greenmarket, or storefront. Today, many businesses use Square with a stand to replace a cash register, so it’s no longer just for transactions away from their home base.

Stripe is another helpful Fintech tool that allows businesses to accept payments. The major difference between the tools is that while Square is primarily used for payments made in-person, Stripe focuses on online payments usually made remotely.

Securing transactions

Security is a huge concern for both businesses and consumers. Fortunately, blockchain technology has made transactions a lot safer and easier for organizations and people who use it. Essentially, the technology keeps a record of information within a transaction in a “block” that’s linked to other blocks on a virtual chain — hence the name. The blockchain is encrypted and enormously difficult to corrupt because altering one block will affect the entire ledger.

Moreover, transactions don’t require third-party, intermediary processing, which means they occur much more quickly than they would if they did need an intermediary, as transactions typically do, as well as safely. This is helpful for many types of businesses, such as retail, which benefits from secure, swift transactions. Even fast-food chains like Starbucks and Burger King are accepting cryptocurrency in some locations, with transactions conducted via apps.

Digitizing currency

Some countries, such as Sweden, are already well on their way to becoming cashless societies. The Harvard Business Review reported that cash transactions under $20 had dropped to 37% in 2019 in the United States, down from 46% in 2015. Digital currency could be well on its way to replacing physical currency for good, increasing efficiency, speed, and convenience.

Credit card payments are nothing new, of course, but today, more and more businesses are accepting them for smaller transactions. Some are even taking cryptocurrencies such as Bitcoin, which, through blockchain technology, allows customers to pay for purchases without an intermediary to process the transactions. Many small businesses are doing away with cash transactions entirely.

Facilitating payroll

Fintech also offers platforms that intersect with responsibilities generally handled by human resources or accounting. Software such as ADP, HReasily, and even Square will take care of your payroll processing, tax documents, benefits information, and more.

This can be especially useful for small- and medium-sized enterprises (SMEs) that usually deal with these issues on their own, often spending too much time dealing with the various intricacies of bonuses and tax-filing. Not only does this free up time for SMEs, but it also takes concerns about areas they may not understand or have a dedicated staff to handle fully off of their plates.

Fintech is important for all businesses that depend on customer service, from retail to insurance. It facilitates greater reliability and security, which is essential for an organization’s reputation. In the future, we’ll likely see Fintech touch even more areas of the business world and provide solutions we can’t even imagine, driving increased consumer engagement and trust in brands.

Development Insights Products

Stolen Vehicle Recovery with Thatcham Insurance Approved Trackers

Miley on May 13, 2020

The continuous efforts of car manufacturers, tech companies and police forces to combat vehicle theft across the UK led to a steady decline in the number of stolen vehicles between 2003 and 2014. Improvements to built-in vehicle safeguards and enhanced car security systems helped to stop criminals from breaking into and getting away with our precious vehicles. However, in 2014, a simple security oversight with the introduction of keyless entry systems – which were supposed to improve our quality of life – fuelled a drastic increase in vehicle theft throughout the UK. Criminals adapted quickly to the emerging technology, finding a simple and inexpensive way to steal vehicles with keyless entry systems in under a minute, without even needing to touch the key.

This so-called “relay theft”, in addition to the other known ways to break into vehicles, has exacerbated the situation to the worst it has been for years. Since 2014, the West Midlands has seen a shocking 214% increase in theft rates, while London remains the UK’s worst location for theft with a 61% rise in stolen vehicles. However, car owners aren’t totally helpless against these prolific thieves.

Here are some simple tips for preventing car theft:

Keep your vehicle locked at all times
Invest in effective anti-theft systems
Keep your keys safe, hidden away from out of sight
Keep your keys in a Faraday pouch overnight as a precaution against keyless theft
Choose safe parking locations for your vehicles, even for shortstops
Keep valuable items out of sight to not provoke a theft attempt

While these tips should be practiced by all drivers, a skilled auto thief can still get past these security measures and get away with your vehicle. Considering the time and money we invest in our vehicles, it’s worth investing a bit more to install a superior security system to guarantee their safety. High-end vehicle trackers accredited by Thatcham Research can protect your vehicle against even the most skilled criminals on the streets. With effective security measures against theft and a 96% stolen vehicle recovery rate, these sophisticated systems are one of the best – if not the best – vehicle security systems on the market.

Do you really need a Thatcham Vehicle Tracking Device in the UK?

Unfortunately, the answer to this question is a resounding yes. In 2017/18 alone, 112,174 vehicles were stolen in the UK, and according to the Met Police, 50% of stolen vehicles are never recovered. Unless you have a Thatcham vehicle tracker fitted in your vehicle, there’s a good chance you’ll never see your car again should you fall victim to vehicle theft. Thatcham Research Centre is the industry authority on vehicle security systems in the UK. Thatcham certifies vehicle security devices through careful analysis and a stringent testing procedure and categorizes the approved devices according to the level of security and features they offer.

Reliability and Accuracy

Thatcham tracking devices are equipped with advanced GNSS chips that utilize multiple orbital satellite networks, including GPS, Galileo, and GLONASS. The ability to pick up signals from different satellite systems improves the accuracy of Thatcham vehicle trackers, which helps immensely to locate a vehicle in an emergency situation or if targeted by theft. Even if an adept thief steals your vehicle and drives it to a remote location, your Thatcham-approved tracking device will keep broadcasting its precise location.

Driver Recognition

Vehicle owners are given two encrypted driver identification fobs as per Thatcham standards for Category S5 and S5+ tracking systems. The fobs are vital in detecting a theft attempt if a vehicle is stolen without using the keys. As soon as a vehicle’s engine is started without the tracker recognising the proper driver identification tags, an alert is issued to our monitoring centre. The teams at the monitoring centre will immediately contact you to confirm if a theft has actually occurred, and upon confirmation, our staff will contact the authorities on your behalf and facilitate the recovery of the stolen vehicle by providing real-time location updates. Driver identification has multiple uses for businesses as well; for example, the driver recognition tags can be utilized to prevent unauthorized vehicle use for companies that operate a vehicle fleet.

Remote Immobilisation

Remote immobilization is one of the most powerful security measures against vehicle theft, and especially useful when the police are in pursuit of a stolen vehicle. It allows vehicle owners and on-call teams at the monitoring center to stop a stolen vehicle’s engine remotely, rendering the car useless once it comes to a complete stop. The employees at the monitoring centre can then guide the authorities to the location of the immobilized vehicle with pinpoint accuracy for a safe and speedy recovery. Thatcham-approved tracking systems offer multiple additional layers of security – one of which is that the ignition can be turned off to prevent the vehicle from starting without authorization from the owner.

24-Hour Monitoring Centre

Thatcham-approved vehicle tracking devices are effective against all known methods of vehicle theft, including the all-too-popular relay theft, replicated car keys and the hacking of onboard computers. The 24-hour monitoring center is always on alert for any theft attempts against your vehicle, and the experienced staff on-site will immediately contact the responsible parties to confirm the threat to your vehicle and take appropriate action. 24/7 surveillance is one of the core security measures provided by Thatcham vehicle tracking systems – it ensures that one of the employees is always keeping tabs on the movements of your vehicles, and they will immediately contact you in the event of any suspicious activity.

Conclusion

Vehicle theft is one of the inevitable truths of living in the UK – your vehicle is at constant risk of being targeted by organized criminals and opportunistic thieves. Thatcham approved vehicle tracking systems are designed with the most effective security measures in mind, offering a wide range of tools that are instrumental in protecting your vehicle against theft. They integrate the powerful tools of GPS tracking technology with Thatcham security protocols to provide car owners in the UK with the highest level of security that today’s technology has to offer. With a recovery rate of close to 100%, Insurance GPS trackers are unrivalled in recovering stolen vehicles compared to other vehicle protection systems. Whether you have a high-end performance vehicle or own a vehicle fleet, Thatcham vehicle tracking systems are the best solution on the market against the experienced car thieves roaming the streets of the UK.

Insights Products

Crypto Exchange Volumes Are Not Accurate

Miley on May 12, 2020

Today, there are more cryptocurrency exchanges than ever before. In fact, popular platforms have started offering whitelabel services for anyone to start a new platform. The way these platforms work is simple. Users who want to buy and users who want to sell come together to trade their cryptocurrency, in hopes of profit. The total amount (in USD) of these trades, forms the daily volume of the platform.

Since platforms like these started becoming popular with the public, daily volumes were a solid method to understand how popular a platform is, as well as its ability to provide liquidity to smaller altcoins.

In time, however, the reported daily volumes started to seem somewhat inaccurate. The top exchanges seemed to be relatively unknown, sometimes even unheard of.

Many traders started to question the validity of those daily volumes. Is it possible that an exchange with a mere 2000 Facebook makes more than $10 million in daily volume? Wouldn’t there be a more active community to support this?

As a response to this inconsistency, the asset management firm Bitwise decided to explore the topic in further detail. The investigation led to a 104-page whitepaper which revealed some shocking findings.

Exchanges artificially inflate their volumes

The analysis of Bitwise led researchers to an eye-opening, yet not shocking, conclusion. Most cryptocurrency exchanges were artificially inflating their reported volumes using a variety of methods.

What did surprise the researchers was the vast amount of platforms engaging in such practices. More than 95% of the reported volume was actually nothing but smoke and air. Non-existent!

Why would these platforms purposefully ruin the reputation of the crypto markets? Well, to understand this, we need to look at CoinMarketCap. The popular tracking platform includes a list of the most popular exchanges’ reported daily volume. The higher this volume is, the more they can request for new altcoin/ICO listings. It also makes these platforms more visible to new investors.

Of course, this misinformation does not serve investors. In fact, it makes the space less trustworthy. So how can one then find platforms that are actually transparent with their customers? Thankfully, Bitwise managed to discover all exchanges that reported the actual trading volumes of their platform.

In efforts of making the findings easier to understand, Paybis created a helpful infographic. Check the following overview to get a better understanding of Bitwise’s findings.

The findings of Bitwise’s research report was disheartening for crypto-enthusiasts. Some even argued that the purpose of this research was to create more FUD in the market. CoinMarketCap, however, validated the findings and introduced new metrics to fix the issue at hand. In late 2019, the company introduced the Liquidity metric. Using this metric as a filter gives more reliable results and helps users better distinguish platforms that are trying to improve their image using shady methods.

A short while ago, CoinMarketCap got acquired by Binance, and the Reported Volumes metric finally started showing information in a more transparent way. The information now looks a lot more realistic and favors the platforms that have been doing all the hard work in the past few years.

2020 and beyond

The cryptocurrency sector is still making its first steps as an investment option. The good news is that the metrics of data collection keep improving, together with the crypto space itself. In time, irrelevant platforms will not be able to sneak into top listings using unethical methods.

Additionally, Binance seems to have set the new standard when it comes to the operational practices of crypto exchanges. Thanks to its multiple acquisitions, it is no longer possible to build a strong brand without being compliant to the new industry standards.

Insights

Custom Your Yard Signs – the Essential Design Tips to Keep in Mind

Miley on May 8, 2020

Every business requires visibility to grow and become successful! Do you resonate with the same? If yes, then you need to think smart about promoting your business. Other than the print ads and online ads, you need to add another promotion tool. The custom yard signs do complete justice to your business promotion and awareness initiatives.

Designing the yard sign

Customizing the business yard signs makes you follow a few strategies. These signs are highly versatile, and you can use the same to announce a marketing campaign, real estate deals, garage sale signs, birthday announcements, store opening, or discount announcements. Today there are leading service providers who help you to customize the yard signs, depending on your business requirements and budget capacity. You can choose from the double or single-sided signs that get printed in full color. It comes in a non-reflective finish that makes it easy for people to read the content. The material is sturdy and durable.

Things to keep in mind

It is essential to find the best service provider who can help you customize the apt yard sign. However, as you go ahead with that task, you need to keep a few factors in mind.

1. Keep the message short

Do you want to leverage the yard sign display? If yes, make sure that your brand message is crisp and concise. Don’t cramp the space with too many texts and messages. Your readers will get confused and might not make much sense from cluttered signage. So, decide what you have to say and get the same printed using minimal texts.

2. Add in a CTA (Call to Action)

Always remember that you are adding a yard sign for a purpose. So, when you are finalizing the text or content, make sure to add a CTA. For instance, if you are announcing an end-of-season sale, then you need to mention the dates of the sale and the discount range. Also, mention the last day of the sale. For instance, your CTA can be as simple and short as, “Offers last till 20^th June”. You can add your website or social media page link for other details. It will add a sense of urgency and will make people respond accordingly, as well.

Decide on the size and visibility

You might have a great looking yard sign, but if it’s not visible, then it doesn’t cater to your purpose. Try and examine the area where you are planning to place the sign. Ask the service provider for the perfect size of the yard sign for the chosen lawn where you wish to place it. That way, your audience can see it, and your purpose gets fulfilled. Also, select a font that’s easy to read and print. If you use a highly cursive font, people might not be able to comprehend the details. One of the clear fonts to use is Arian and Times New Roman.

Make sure that the service provider offers you waterproof and weather-resistant yard signs. It will help the yard signs to withstand the elements if there’s a sudden storm or rain. Also, ensure that the yard sign is resistant to chemicals and stains.

Insights

Top Five Trends to Following the Jewelry E-commerce

Miley on May 8, 2020

Apparel
being intertwined with the metallic beauty, the jewelry industry seems moving
towards a glittering future. The global jewelry market size is estimated to
grow by $480.5 billion by 2025.

Figure 1 Jewelry Growth Globally (source: Statistica.com)

eCommerce development has added to its evolution with more choices coming in from the technology advancements and increased expectations of diverse customers’ choices. But how dojewelry companies need to stay afloat in the dynamic and highly intense competitive market?Anticipating demands in the consumer world and adapting to the industry-changing trends can pave way for you to remain in the competition. It is more of a forte for online jewelry sellers than traditional industry leaders.Enforcing new techniques into your eCommercejourneyas an online jewelry retail business ownermoves you ahead and achieves you a good stand in the competition. Here we present to you some most of the exciting trends in the eCommerce jewelry industry to look out for.

eCommerce Jewelry Trends

The
low market share in the jewelry industry opens up avenues for newcomers and startups.
In addition, the fast growth has already been there for leading merchantstoo.
But, it may cost you when you dwindle between catching up fast with trendsand
falling behind authenticity. Gaining industry knowledge keeps you ahead of the
curve. Know the evolving preferences of your customers and of course their
needs. At the core of enhanced customer experiences, the device connectedness makes
the cut meaning the technologymatters above everything.

Augmented
Reality (AR)–the growth driver for eCommerce jewelry

Implementing
Augmented Reality unlocks possibilities for retailers and provides them a template
to know their futuristic capabilities. Since online retailing is more of a medium
with no concentrated physical contact; AR is up for closing the gap between
what you can see and what you want to see before the product delivery. Hence,
AR is a new dimension,which is twice as much more capable of offering immersive
and contactlessonline shopping and also in-store experiences than 3D graphics-based
virtual reality. Here, online
jewelry businesses can find it productive and efficient as they want to
integrate it for a couple of key activities such as marketing and advertising
and interactive try-on app.

Advertising and marketing

Embedded
with AR technology, all of your jewelry advertisements can connect well with
consumers when they find them interactive using their mobile apps that turnthe
items into 3D objects.

Try-on app

Yes,
this AR-based try-on app connects first with customers which gives them an
instant opportunity to try items physically. In turn, you could a decline in product
return cases after purchase. It gives tactileexperience and thus enriching the customer
personalization.

360-degree
jewelry product videos

Online jewelry retailers would have the last smiles when it comes to satisfying high demanding consumer expectations. Presenting to you, the 360-degree product videos! This innovative technology enables customers to have a complete view of the product from all angelsleaving confusion behind for them. You can create significant visual presentations of your jewelry items on the mediums with a higher rate of user engagement such as social media pages or personal websites. The technology is fast, immersive, and interactive to generate fast purchasing decisions. More surprisingly, Magento eCommerce development facilitates integrations of such technology more conveniently. Add 360-degree video-capturing technology to your website or get the best service from Bytes Technolab and transform your brand’s recognition.

Fast
and flexible mobile payments

Consumers
are always eager to receive an extra length of convenience. There is no
exception to the checkout process too. Faster the checkout process, the more
satisfied are your customers. With the growth of mobile commerce, it has long embraced
the new era of mobile payments. But, the lack of proper connectivity between
POS infrastructure and NFC protocols interrupted its movement to the growth. However,
with enhanced support for NFC, mobile payments see a user surge and jewelry merchants
do not lag too. Based on a
report, 71% of online jewelry owners are more eager to adopt mobile payments and
improve customer shopping experience and convenience.

The
Hidden Treasure of Wearable Technology

You
have already heard of wearable devices that are likely to grow 650 millionin
2020. Smartwatches or some more sophisticated devices such as fitness trackers have
customers falling head over their heels. Now, wearable technology is geared up toraise
the ante and consumers can expect more surprises. There are jewelry items like rings
or bracelets doing rounds in the market with features like mobile alerts or
activity tracking. As you get one, it adds to your beauty while giving you more
functional aspects to raise your level.

Interactive
and Purposeful Social Commerce

As an
online jewelry seller, you need more than a medium to scale and drive sales. Apart
from the website, social commerce gives you good opportunities to connect with customers
and intrigue them to buy from you directly without having to redirect them to
your website. The straightforward approach of social commerce that features
shoppable posts on Instagram or Facebook can engage more and trigger impulse
buying. This is much more convenientfor small business owners who lack the resources
to spend after heavy advertisements.

Summing up

The
online jewelry market is booming but it is expecting challenges too.Adopting
trends could pave your path to success. However, paying attention to innovation
and improved measures for shopping experiences is more important. Get the best eCommerce
development service to embrace the best of trends and innovation for your
digital jewelry business growth. Bytes Technolab is eager to connect when you
need help.

Insights

The Best Mid Range Phones That Fall In Budget

Miley on May 8, 2020

Here is an idea to ascertain all the potential specifications of various smartphones that all fall in a budget. In particular, we had determined the specs with the expenses as it is your cash, earned with your one of a kind hands. We would be discussing all those queries that usually come in your mind for smartphones. However, the vast majority don’t care for the notorious cell phone brand instead of just for the price. Quality with names is going to be discussed at the highest point below.

Oppo A31

Chinese tech Oppo is revealing A31 with some astounding specs. The handset is coming up with some mid-run specs, which suggests that the cell phone will concentrate on the mid range class to pursue the cell phones of a comparative and affordable range. The Oppo A31 will be supported by the Mediatek MT6765V/CB Helio P35, which is a mid-run chipset and performing best for mid range class. The first thing which you notice about the brand Oppo is its camera. Oppo A31 has quite few mighty specs of the camera, including stage location, contact center, face discovery, HDR, display.

Additionally, it has triple cameras on its body. Aside from the issue that all the computerized gadgets which vast numbers of us had seen at the market, looked much increasingly costly and way progressively expensive. The Oppo A31 Price begins from $230.

Honor 9x

Looking for a budget-friendly handset by Honor. Then they dispatch their mid-extend 9x with incredible specs, and interestingly, it is accessible at a sensible cost. The gadget will utilize Android v9.0 (Pie) as the working framework. The Honor 9x is pionered by HiSilicon Kirin 810, which is an incredible SOC that is combined with 6 Gb of RAM that is liable for performing multiple tasks. The new handset Honor’s 9x is compressed with 128 gigabytes of interior stockpiling, and that is sufficient for a mid-extend handset. Yet, the producers likewise give you a choice of growing the memory status of the Honor 9x’s. It underpins MicroSD card up to 512 gigabytes that will wipe up the capacity issue of the handset. On the rear of the cell phone, you will observe a double back camera arrangement. The principle focal point of the Honor new 9x will be 48 megapixels alongside an optional sensor of 8 MP and the third 2 MP camera. Facade of the cell phone, you will discover 16 megapixels of selfie shooter that will consistently give you extraordinary selfie experience. Respect has stuffed its mid-extend handset known as 9x with enough force that will give your handset a lot of capacity to keep your phone on for quite a while. Honor 9x Price in Pakistan is really fair that is $290

OPPO F11

Quality manufacturer Oppo bringing new F11 as their latest mid-range smartphone, which is a replacement to a year ago’s a mid-range arrangement, which has put this brand on the map. This further expansion named Oppo F11 is bringing some unique highlights, and it appears that the camera is the principal thing which will get powered with its zooming innovation. We talk about the Oppo ‘s F11 in detail, at that point, you will come to realize that triple camera is the primary thing which is the principal feature of this phone, and not just that 10x zoom is likewise coming inside the Oppo F11’s camera which implies that now you can zoom objects without contorting the first pixels of the article on which you are centering. It sounds like all about the camera. On the front side waterdrop score is making Oppo most up to date; F11 truly conventional and point this phone is going to dispatch with 6.53 crawls of the show, and IPS LCD is utilized by Oppo to bring splendid showcase brimming with hues for F11. The moto of the presentation is 1080 x 2340 pixels, which imply that the Notched screen has got backing of the Full HD Plus goals. Underneath the showcase an Octa-Core processor is utilized to control up F11 and if we talk about the insurance used in, at that point, this gadget has Corning Gorilla Glass 6 which is progressively improved security given in this new F11 4 GB of RAM is going to control up this fresh out of the box new gadget. Oppo F11 Price in Pakistan or in local market is $268.

Tecno Camon 15

Tecno Camon 15 is the most recent cell phone, which offers all the eye-getting highlights inside the adequate scope of cost. Camon 15 will enable the mid-to to expand class specs of the wireless. Conveying 4 Gb of RAM that will be adequate to run the components of the Tecno Camon 15’s without any problem. The inside accumulating is in like manner colossal when stood out from the other cell phone brands of qualified order. The internal specs of the Camon 15 by Tecno can be redesigned through the given space that will pass on help for the MicroSD card. Different pioneers of different portable ventures are going with the quad-camera course of action in leads any way you will have the proportionate in the Tecno 15. As the cost of Tecno Camon 15 beginnings from $190, that is genuinely stunning and reasonable.

Oppo A7

The organization Oppo has the best of everything. Concerning the issues of subjects which it offers are very sensible. This cell phone is going to dispatch in two concealing tones where OPPO A7’s first concealing is Glaring Gold and second concealing is Glaze Blue, and both of these shades seem, by all accounts, to be classy in grandstand nowadays. It was going to make this new device cool, and it similarly gave OPPO’s A7 an edge on the distinctive mobile phone brands. I should put the organization’s show here that the brand consistently gives out the cell phones with the quality camera and most recent highlights, sensors, and all the determinations too. Price in USD is around $235.

Realme 6

The coming PDA Realme 6, The new example shows that most by far of the PDA associations rush to focus on the camera plan of the cell phone. The device is going to pack with five central focuses. The Realme’s 6 will be the resulting one to pack the Penta point of convergence camera game plan. The specs of the device are moreover incredibly one of a kind. The handset will run the latest working system Android 10. The Realme new six will be constrained by the Mediatek Helio G90 chipset also. oThis specific example of the cell phone as Realme 6 in the present market is only the arrangement of a skillful gadget, as it just expenses $240.

Huawei P20 Lite

Huawei, the budget best friend, has now announced P20 Lite the new model for the year 2019 to give you all in the budget. This was on the card since this is one of the best arrangements propelled by the Huawei makers. The organization needs to proceed with a similar accomplishment by moving Huawei P20 Lite 2019 release. All the specs are looking beautiful, yet the fundamental alluring thing about this new age of cell phone is the quad-camera arrangement. The chipset that self-discipline coming in Huawei’s P20 Lite is the Kirin 710 that is much far superior to the recently utilized Snapdragon 659 chipset, it implies that you are in the mood for something of exceptional quality at a sensible cost. Huawei P20 Lite has a chipset that is combined with 4 gigabytes of Ram that is remarkably enough for a handset mid-go handset. The execution of the various performing tasks will be conceivable with this new P20 Lite 2019 by Huawei has enough ram too abundantly. On the front side of the handset, you will locate the fourfold camera arrangement. That is something stunning about this handset. The basic sensor of the Huawei Lite 2019 quadruple-camera arrangement will be 16 megapixels, and one of them will be the time-of-flight focal point. On the front, the plan is likewise somewhat changed because the selfie sensor of the Huawei P20’s Lite 2019 shifted t upper left corner of the handset. The structure is surprising, yet the look is staggering. Huawei P20 Lite Price is USD is $350

Final Thoughts

These were the absolute best mid-extend smartphones that you would most likely love and make the choice from most of them by considering their specs. All of these mobile phone prices are considered as mid-range mobile phones. Brands have kept these cell phone costs truly reasonable and affordable; although, the decision is all yours.

Development Insights Products

Why Animation Explainer Videos Will Reduce The Bounce Rate

Miley on May 6, 2020

Do you wonder why visitors leave your site quickly? Do you feel like someone or something is preventing you from engaging with your customers? If you are unable to relate to your customers or express who your rivals are, it’s your bounce rate in online marketing.

You will only add to their increase when visitors take one look at your landing page and leave in a few minutes. The scenario, no leads, no engagement, no conversion, no sales, and absolutely nothing else! If you want your business to keep going, your Bounce Rate has got to be stopped and significantly reduced. If you want to stop this happening, you need a custom animated explainer video.

According to the company Inovit (inovitagency.com) which is engaged in the production of animated and educational video, a customized explainer video is a right choice for a marketing video that will literally explain to your audience in an entertaining and engaging manner who you are, what you do, and how you can solve their problems.

Let’s look at the reasons why using a powerful explainer video will give you the option to turn your site around and save the day.

You Must Capture Their Attention

Think about this, the human being only has am attention span of 8 seconds! That’s less than a goldfish! That means if you are not paying attention, you are feeding your rivals’ bounce rate.

Worry not, by placing animated explainer videos on your landing page you will capture visitors’ attention very quickly. According to resources, that’s a good two minutes longer than average which is a staggering instant 1500% boost.

Stand above the crowd by creating an impressive, appealing video and add a really nice image to draw in your visitors so they will engage with the video.

Increase Your SEO Rates

The longer your visitors spend searching your website, directly, it will affect your rank with search engines. Keep in mind, if you do not show on Google, it won’t matter how great your service or product is, no one will be able to find you.

Your goal is to keep visitors on your site and turn them into customers. An animated marketing video will be your best avenue because videos are 53 times more likely to show on Google’s first pages than simple text ever will.

Make sure to add relevant keywords to your video’s headline on your site, your blog, and your YouTube channel. Make it easier for your visitors because the more comfortable they feel the faster you can lower your bounce rate down to zero.

Address Your Bounce Rate & Turn Visitors Into Customers

The bounce rate shows off your marketing weaknesses because it shows the number of visitors that did not become engaged with your brand. This bounce rate will also show how you are losing money.

When you incorporate an explainer video that runs for less than 2 minutes, you will have the potential to have customers understand your business ideas quickly and allow them to watch your videos to the end. Also, if watched to the end, you will have 65% greater chances to convert your visitors into customers, leaving your enemies in the dust.

Just remember, an explainer video is the most profitable and inexpensive way to immediately engage your audience. You will appear on the first pages of Google and be able to turn your visitors into very faithful customers.