Category: Insights

7 Strategic YouTube Video Ideas for Every Stage of the Funnel

Miley on January 12, 2021

If you are looking to generate more leads for your conversion funnel, one effective way is to use YouTube videos. YouTube video strategies help you establish your brand image, build up customer relationships, and enjoy increased sales.

How to Increase the Views of Your YouTube Videos?

Cross-promoting your YouTube videos to your other social media as well as your website can generate more leads for your videos. Worthwhile thumbnails can get more clicks and views for your YouTube videos. For instance, you can share your YouTube videos on Instagram, and with a simple follow unfollow Instagram process, you can get a lot of views for your videos. In case you were using Gramblr for your Instagram automation, you can now use a Gramblr alternative as the service is down now.

What are the YouTube Video Ideas 2020 for Every Stage of the Funnel?

Here in this section, we will discover the YouTube video ideas in which you can create successful video content using the essential web tools.

1. Problem-Solving Videos

Almost everyone who knows search engines searches for the solutions to the new issues and problems they encounter with. So, what if your YouTube videos solve the problems of the people? Yes, your video will appear! Hence, it can be said that search engines like Google are important for your business marketing strategy.

These videos not only solve the problem of your audience but also guarantee leads for your sales funnel. They should neither be too short not to address the problem completely nor too long to appear boring to your audience. In addition, you should add a CTA button or phrase at the end of your video so that your viewers can take action.

Here is how Tasty answers its audience:

2. Tutorial Videos

Tutorial videos that teach how to use a product or service are blessings to your customers. The reason is that they will find out how to use the product or service they have paid for, so the money they have paid is not wasted. Therefore, in order to help your customers understand how to use your products or services, creating tutorial videos is the best way.

Creating tutorial videos not only makes your customers understand that you value them but also makes them trust you and your products or services. Hence, it is highly likely that they get back to you and buy it once again later.

Here is an example by PlayStation:

3. How-to Videos

Generally speaking, people cannot devote a lot of time to long texts and articles to find an answer to their matters. They rather like to watch short videos, solve their matters, and resume their routine life.

It may now cross your mind that how we can differentiate between how-to videos and tutorial videos. Tutorial videos are normally about products or services while how-to videos are more subject-centered. That is to say, you target one of the needs of your audience for each of your how-to videos and try to address it using your products or services.

How-to videos are efficient in terms of lead generation. They keep your customer retention rate high because they can signify your care for your customers. Keep your how-to videos short so that viewers do not get bored and learn how to do something as soon as possible.

Look at how House Beautiful uses How-to YouTube videos:

4. Top Tips Videos

Top tip videos are great for informing your audience. You can talk about the best tips for a particular issue in a video. For instance, if your audience is checking your video to get the most crucial tips for a travel destination, you can create an informative YouTube video that provides such information for your audience. Think of cultural tips, monetary system, food, religion, basic regulations, clothing, languages, dialects, and a lot more.

Taken as a whole, top tip videos on YouTube raises the awareness of your audience about a particular subject and such awareness makes them realize that you care about their level of understanding from that subject.

Take a look at this video by WatchWellCast:

5. Troubleshooting Videos

Naturally, when something stops working or does malfunctioning, we rather search to find a solution for the issue than to worsen the case. Here comes the importance of troubleshooting videos. The subjects of your troubleshooting videos can differ significantly. You can foresee the problems that your audience may have while working with your products or services. In addition, you can find out the most reported issues by a careful analysis of your data.

Here is an example by MDTechVideos:

6. Q&A Videos

These videos are both effective for you and your audience. They can save you a lot of time because you do not have to repeat the same answer to the same question every day. Instead, you create a Q&A video and in which you give the answer to the most frequent questions. Regarding the number of questions, you can create different videos addressing the question.

Look at how Hannah Kemp uses Q&A video:

7. Testimonial Videos

Testimonial videos are perfect to give your business reliable credit. You can interview a loyal customer and let them share their experience of buying from you. These videos can provide your audience with a higher percentage of trust so that they can take the last step of the funnel and become a customer.

Look at the video produced by WeAreNetflix:

Conclusion

Using these strategic YouTube video ideas for every stage of the funnel, you can increase the probability of turning your leads into lifelong customers. So, do our best to get inspired by these ideas and convert as many customers as you can. Wish you the best of luck!

Bio

I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for Realtormate and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

Insights Startups

6 Tips To Increase Mobile App Downloads From Your Facebook & Instagram Ads

Miley on January 4, 2021

Mobile apps are so valuable in expanding businesses that even small platforms like Instagram management services do not want to lag. After going through everything to design a perfect app, you notice that you are just at the beginning of your road because it is tricky to get users to download the app.

You already know how to run a campaign on Facebook and Instagram, so in this article, you will read about 6 essential tips to increase mobile app downloads from your Facebook and Instagram ads. The last one is extremely underestimated. Then stay tuned till the end!

Increase mobile app downloads from your Facebook & Instagram Ads

Given the data, among all social media, Facebook is the top and Instagram is the sixth platform with the highest number of active users.

So it makes complete sense if you try to increase mobile app download from your Facebook and Instagram ads.

Increase mobile app downloads from your Facebook ads

To understand better, let’s start with Facebook with its better chance of converting users to boost the app download, shall we?

Start from users with more potentials

If you wanna increase your mobile app download, start from users who are more likely to download your app.

Your now customers

70% of your customers are likely to convert and download your mobile app. So start from them and retarget them on your Facebook ads.

Don’t show the ad to just anybody

There are types of audiences who are either impossible to convert or there is a little chance for this matter! So, avoid targeting these types of audiences if you plan to boost your app downloads through Facebook ads.

Cold customers

According to rule 7, a user normally engages with your brand 6 times before they convert! (The seventh engagement is the act of conversion). To increase engagement or story views on Instagram, considering removing ghost followers.

The cold audience is at the beginning of the customer journey and there is little chance to get them to download your mobile app.

They are barely targeted in campaigns unless it is a brand awareness campaign.

Not compatibles

Other than that, make sure to choose the right device! If your app is android compatible only, don’t show your ad to users who can not even download your app!

Data connected users

A personal question! When you download an app, are you normally connected via WiFi or cell phone data?

Your answer applies to your audience!

Then tick the check box!

Don’t underestimate CTAs

Adding CTAs to your Facebook page can increase the click-through rate by 285%.

Since you want to increase app download, make sure you choose “Download”

Make your audience wonder

Display appealing video ads of your application in use and make your audience wonder. It works so much if it is the game app you want to get users to download.

Increase Mobile App Downloads From Instagram Ads

Before anything you should know that to run ads on Instagram, you should connect Instagram to your business Facebook account.

All the tips to increase mobile app download on Facebook applies to Instagram ads as well. There are, however, news tips worth mentioning. Here they are.

Use hashtags

Use seven hashtags to increase the findability of your Instagram ads and your mobile app download as a result.

One hashtag must be your brand; For Instance #Sony
One hashtag must be what your brand owns; for instance, #weareForeverFaster
Five community hashtags; such as #running #fintess #instagramfitness

Blend your ad into your organic Instagram posts

Your ad will remain in your feed with your Instagram organic posts. Then blend it.

The final step to increase mobile app download from your Facebook and Instagram ads

The final step to increase app mobile download via Facebook and Instagram ads is to measure your performance and improve your strategy.

Whether or not this is the first campaign you run to increase mobile app download, it is not going to be perfect, neither is it your last campaign, hopefully.

Make sure you measure your strategy to find out its bugs and come up with the flawless one in the future. Of course, Instagram and Facebook insights are a great help in this matter.

Author’s Bio

The writer is Zahra Zakipoor, a junior digital marketer and a travel freak who survived the quarantine during the COVID pandemic. She is working with Realtormate as a freelancer now.

Insights

These Tips Will Help You Cut Your Car Insurance Costs By A Lot!

Miley on December 23, 2020

We currently live in a society where expenses are constantly growing. Of course, there are several reasons why this is happening but we won’t get much into that issue for now. Consequently, greater expenses for your everyday needs means greater expenses to other areas of life as well. Let us take for example car expenses and insurance rates. Cars are getting more and more expensive each month but also so does insurance rates. Luckily, we have just the news for you! We are going to take a look at some tips that are going to help you save some money.

To begin with, the easiest way to save money is by insuring multiple vehicles. For example, try to look for a bulk rate for all of your family cars. You might get the offer you are looking for and of course, this is one way to save some money on the insurance costs. Another way to do so is to be a careful driver. We cannot stress how important is for someone to take good care of himself and the car that they are driving. There are two benefits from it; the first one is that you are safe and the second one you will get lower insurance cost.

Taking a defensive driving course is yet another smart way to save some money. Always ask your insurance companies about some additional discount. However, make sure to check for the discount before you actually go for the course, as you never know if they are actually going to give you any. Of course, conducting a good market search can be useful as well. Ask one company about the insurance costs but do not just stop there. You will have a better idea if you ask several of these companies! Consequently, if you are not sure which insurance companies to contact, you may find this review helpful on the Insurance Dodo website.

Further on, try to cut down on your average mileage by using mass transport. Insurance companies make you pay more if you commute to work for three hours every day rather than someone who does not commute. Another factor is the place where you live. Different states have different rates but it is highly unlikely that you are going to move to a different state only because of this. Improving your credit rating, however, can prove to be crucial in saving some money on car insurance costs.

Insurance companies see you credit ratings and try to get a general idea of how “responsible” a person is. If your score is fairly low, they basically see you as a person who does not know how to manage with everyday challenges and tasks. You might also get discounts for anti-theft devices. Finally, it all comes down to having a good conversation with your agent. Try to be polite and try to form a good relationship and get on well with them. Couple of polite words can make the difference between getting a better rate and eventually, saving some money on car insurance! Now you know what is the right way to do it!

Insights Startups

Why is Google important for your business marketing strategy?

Miley on December 23, 2020

With the Yellow Pages no longer being printed, we can all acknowledge the power of the internet. In the last century, we have seen a major shift towards digital information. But, not to be worried, if you can leverage the internet in your favor, it can be very beneficial to you and your small business! The internet makes your business easier to find and with resources such as Google My Business (GMB), you can attract the ideal customer – who you may not have been able to reach before the digital era!

Google My Business is a free tool created for small businesses to develop their online presence and attract the audience they truly want. Whether you are a law firm, yoga studio, or nail salon, Google wants to help your small business succeed by providing you with a GMB page.

What is a Google My Business Page?

Your GMB page is what appears in local search and map results in Google. It gives the user accurate information about your business such as: hours, address, business category, and reviews.

If Google recognizes that the user is searching for a local business or service, organic results will pop up with a map and a few local businesses at the top! These come before the pages and pages of websites below it. Meaning your website isn’t always going to be your first impression– It can be your GMB page. For many local businesses, searchers decide to become customers without ever visiting your business’s website!

What is the importance of having your own business listing?

Okay, so you understand what a GMB page is, but why should you spend so much time creating and optimizing it? We’ll go into some reasons here.

Helps your website rank better

Ideally, you want to show up as one of the top three businesses in the results page. By starting and optimizing your business listing, you are building a ranking in the top three.

Your business listing also shows up on a mobile device and Google Maps. With convenience being a big factor in 2020, many consumers use Google Maps to find a local business. Therefore, you have another way to showcase your business and bring in a new customer!

Engage with your audience

Your listing gives you a concrete way to connect with your audience. Within your business page, you can respond to reviews and answer questions. Additionally, by utilizing the posts section of your GMB page, you can give your customers insight into who you are and what you do.

Because all the information a customer needs is right in front of them– your listing gives them the option to connect with you. They can book an appointment or give you a call with one simple click. There is also a helpful feature called “Questions and Answers” which allows customers to ask you their own questions. After a question is asked, you will receive a notification to prompt you to answer!

Strengthen your local SEO

Perform local SEO tactics, like integrating relevant keywords, to generate high-quality traffic and conversions. Google has an algorithm that crawls and ranks your business in search results– keywords help Google understand what you’re about

Reviews increase appeal

Google also makes it easier for your customers to write reviews, by providing you with a URL you can share. The URL directs customers to leave reviews for your business in a quick and easy way. You can share this link on your website or emails. It is a good idea to share the link after a customer has just had a recent experience with your business, that way too much time hasn’t passed. Overall, Google wants your small business to succeed and start building reviews– that’s why they make it easy for you!

Google My Business reviews are also important because it will boost your SEO and rank you higher in Google search results. Google’s algorithm will pull keywords from your reviews (and replies) to give searchers what they are looking for. Not only that, but the more positive reviews you have, the more likely a potential customer will click on your business which continues to work in your favor.

Does this all seem too complicated?
There are many digital marketing agencies and companies that are willing to help your business grow and achieve the results you are looking for! Whether it’s criminal lawyer marketing or real estate marketing, there is someone who can help! Bottom line, don’t feel too overwhelmed and hire someone to help.

Insights Uncategorized

6 Ways To Improve Your Remote Team’s Productivity

Miley on December 9, 2020

Has your team been less productive this year? Let’s be honest—this year has been something of a ride. From COVID to wildfires to endless political upheaval and social unrest, it’s a wonder anyone can focus on anything. COVID closed businesses and sent people home, and we’re still dealing with it almost a year after it first came about. I think it’s safe to say that none of us thought we’d end up here!

Still, ensuring your team remains productive doesn’t have to be rocket science. In this short guide, we’ll go over the six best ways to improve your remote team’s productivity. These tips are universal, so they can apply to both remote and in-person teams alike.

Let’s dive in!

1. Better Communication

The cornerstone of any successful relationship is good communication between both parties. If you’re not communicating feelings, expectations, and directions clearly, there’s going to be a misunderstanding somewhere. When misunderstandings occur, we tend to point the finger and look for someone to blame, when in reality, it probably came down to a simple miscommunication.

How can you improve communication in your team? First and foremost, you need to set clear expectations. The clearer you are with expectations, the more on point the team will be. If you’re the team leader, the responsibility to set those expectations clearly and concisely falls on you. The tools you use to communicate also play a huge role in setting expectations.

Remember that a large percentage of communication is actually body language. So, a text/email/phone call isn’t always the best way to communicate your expectations. A video web conference or video chat can often be more impactful and concise and seeing a friendly face certainly helps lessen the stress of the day.

2. Leadership

Of course, a good team also needs a good leader to act as the glue that holds everything together. Many people think that being a good leader means maintaining strict control of your team, but if you look at history, that hasn’t exactly worked out for some. A dictatorial approach will more than likely leave your team feeling resentful rather than cooperative.

So, what is the best approach to leadership? According to AICPA.org, the four pillars of good leadership are:

Integrity: Integrity is being honest with yourself and others and upholding that honest behavior even when others aren’t looking. You can be honest face-to-face and dishonest when no one is looking; which means you lack integrity. Practice what you preach, and lead by example with a strong moral and ethical code.

Accountability: Accountability is something that everyone on the team needs, but especially the leader. You need to own up to successes and failures, and hold others accountable as well.

Learning: A good leader should always learn new skills and methods to better themselves.

Sharing: What’s learning if you’re not sharing it with the team? When you learn new skills, methods, or approaches to problems, be sure to share that knowledge to improve your team’s overall skillset.

3. Reduce Distractions

Distractions are the death of productivity, and working from home certainly comes with its fair share of distraction. Even at the office, distractions can derail productivity and erode your team’s focus. How can you avoid distractions? It’s simple; don’t host meetings where they’ll be distracted.

Encourage employees to participate in online meetings by turning their cameras on. Hosting a video call is the best way to hold everyone accountable. If you’re at the office, try to keep the work area(s) free of distracting things like TVs and restrict internet access.

4. Project Management Software

Team and project management software can help you get projects back on track and hold everyone on the team accountable for their part in the project. There are tons of programs out there, but even something as simple as Google’s GSuite (Google Workspace) can help. With GSuite, you get the tools to host meetings, collaborate on documents, and store/share files across multiple Google accounts.

This can help your team become more organized and better at passing along projects and fulfilling their part in them. Keeping everyone accountable is half the battle, but in order to hold themselves accountable, they need the right tools for the job.

5. Goals

A team with no goals is a team that doesn’t get anywhere. Setting professional goals not only helps hold everyone accountable, but it also gives both individual team members and the groups as a whole something to reach for. Maybe you’re setting attendance goals, or maybe you want everyone to complete a certain training module by the end of the month. Whatever the case may be, you need goals to keep your team motivated and productive.

6. Rewards

Rewarding the team for a job well done can help bring them together and improve their respect for you as a leader. It doesn’t matter how old you get, everyone likes to hear that they’ve done a good job. Of course, that doesn’t mean you should sugarcoat mistakes to make them sound better, but you certainly should reward when goals are met, the quality of work is above average, or when the team has worked really hard to meet a deadline/goal.

Insights SaaS

Types of Tech Every Business Needs

Miley on December 3, 2020

Every business needs tech to succeed today. Whether it’s something as simple as a phone system or incredibly advanced, businesses just can’t afford to be without it. Here’s a quick look at a few types that every business – large and small – needs.

Data Management

Data is increasingly seen as a sort of corporate asset that can be utilized to make business decisions that are more informed, to improve marketing campaigns, and to reduce costs while optimizing business operations. Master data management is done with an additional goal of increasing profits and revenue. However, if your business lacks the correct data management, it can be left with data silos that are incompatible, data sets that aren’t consistent, and issues with data quality that might hinder your ability to run analytics and business intelligence apps, or even lead to findings that are incorrect.

Tools for Website Implementation/Enhancement

Even if you’ve no presence on the web at the moment, you don’t need to unnecessarily worry. There are entire galleries available with free options that you can choose from for both content management and websites. These can quickly assist you with catching up. There are untold numbers of small businesses that either currently use these options or plan to use them in the near future.

CRM – Customer Relationship Management

Many business owners will tell you that CRM solutions are uber-important even if they don’t use them themselves. The issue many have with them is that even when it comes to interacting with their clients, these are invaluable, a lot of business owners may not be able to find one they like. That being said, if you’re in the market to build out your tech stack, a CRM tool is well worth the investment.

HR Tech

For years, we had to deal with HR departments and nothing else. Now, there’s HR software that can handle most of the work of an actual HR department. If you want to include this type of software in the way your small business is run, look for solutions that offer functions for administrative things like attendance and benefits. You might also want to look for a strategic option or two such as tracking employee development for the long term.

In the same vein as HR tech, you may also want to look for book-keeping and accounting solutions such as this NDIS invoicing software from ShiftCare. Accounting and book-keeping software can simplify the lengthy and often complex invoicing, billing, and expenses processes, limiting the chance of human error and freeing up you and your staff to focus on something other than paperwork.

Mobile Apps

Did you know that there are still quite a few businesses that don’t use or plan to use mobile business apps? It sounds ludicrous, doesn’t it? Most of the time when it comes to the arrows in your quiver, these are an absolute must! At the same time, though, you shouldn’t overdo it with them. For all the apps people have on their phones, most of us tend to use only a few on a daily basis.

Cloud Computing

Many small business owners are of the opinion that cloud computing makes their company more agile and scalable, and a lot of those would also say that it’s a component that’s incredibly crucial to the success of the business. If your budget is strained and your data filing system is too, cloud computing might be exactly what’s needed in order to release a bit of that pressure.

Finally, when it comes to tech that all businesses need in one form or another, we would be remiss if we didn’t mention payment methods. After all, if you can’t take payments, how will you keep the business running? It also stands to reason that if you have customers who enjoy doing their shopping online, they’ll more than likely also want to pay for those purchases online. Look at things like PayPal, Microsoft Pay, and more in this arena.

Development Insights Martech Products

Tips for Improving the Operation of Your Small Business

Miley on October 31, 2020

As a small business owner, you have to account for every cent you spend and make the most of your time. The good news is there are new technologies that can reduce your overhead and allow you to focus more of your time on growing the business.

Infographic created by WSI, an eCommerce fulfillment provider

Your Online Company

Today, it’s common to have a small business online. However, many small companies still need a warehouse or storage facility to house their inventory and pack and ship their products. Thankfully, you can eliminate the cost of having additional space and eliminate the expense and stress of shipping packages by investing in fulfillment services.

Use of Mobile Apps

Mobile apps are the norm. You use them multiple times each day to do things like purchase gas, order dinner, and check the weather. Having a mobile app for your business will boost branding with a continued presence. It will also help improve the customer experience with 24/7 access to your business services and products resulting in additional income.

Social Media Platforms

While social media isn’t really new, many small businesses are just now beginning to realize its benefits. Unlike expensive ads on the radio or television, social media puts you in touch with millions of potential customers for a nominal fee. Figure out your target audience and then reserve a time slot that allows your ad to pop up at the best possible time of day.

Processing Payments

Not too long ago you had limited payment options as a small business owner. Unfortunately, this will more than likely cost you sales. Having a credit card terminal that accepts all types of cards is essential. If your business is mainly online, make sure to include PayPal and Securepay.com.

A Strong Website

Having a website is nothing new. In fact, most businesses large and small have one. However, the difference between a website that produces sales and one that doesn’t is the content. People want to know a bit about your company, and they want to be able to move from one place to another with ease. Keeping them on your site longer is critical. Having new technologies such as a Chatbot that comes up to see if a customer needs help or an animated whiteboard that describes your services/products.

CRM Software

As a small business owner, you want to develop a personal relationship with your customer to achieve loyalty. CRM software lets you best manage contact information and track the interests of your customers to increase sales while building a relationship. A higher rate of customer satisfaction leads to additional sales.

Outsourcing Services

Small business owners need to keep the focus on marketing. Unfortunately, having to handle things like payroll, IT management, customer service and various administrative tasks will consume valuable time. Thankfully, you can outsource all of the above within your tight budget.

Automation Programs

Quickbooks and Sites such as SalesForce allow for automated monitoring of sales, inventory and overall bookkeeping. It also decreases the margin of human error while creating efficiency. Utilizing these technologies frees up your time and that of your employees, allowing for an increased amount of time dedicated to other important matters.

Secure Data

Keeping a good reputation among your customers is essential in maintaining a competitive edge. Using cloud storage or virtual vaults will limit access to customer and business information and the ability to alter existing documents.

Small business owners must continue to find new ways to remain out in front. The good news is that by adopting newer technologies you can retain existing customers and attract new ones to help you achieve your long-term goals.

Development Insights Products

Understanding the Difference Between Numerical and Structural Chromosome Abnormalities

Miley on October 30, 2020

Each cell in your body contains around 20,000 genes. Your genes are located on chromosomes which are long DNA molecules that contain genetic material. Normal human cells contain 23 pairs of chromosomes for a total of 46 chromosomes in all.

If one or several pairs of chromosomes have an abnormality, it can increase your risk of having a child with a birth defect or congenital condition. There are many types of chromosome abnormalities, but the two most common are numerical and structural abnormalities.

How are chromosome abnormalities detected?

X and Y chromosomes. Genetics concept. 3D rendered illustration.

Chromosome abnormalities can be identified through non-invasive prenatal testing (NIPT). NIPT takes a sample of your blood and analyzes it for genetic information that enters your bloodstream through your growing baby’s placenta.

NIPT can detect several types of chromosomal abnormalities, including Down syndrome and sex chromosome aneuploidies. It can also determine the gender of your baby.

What is a numerical chromosome abnormality?

Numerical chromosome abnormalities occur when an individual is missing chromosomes or has extra chromosomes. If you’re missing one chromosome from a pair, it’s called monosomy. If you have more than two chromosomes, it’s called trisomy.

Some of the most common numerical chromosome abnormalities include Trisomy 21 (Down syndrome) and Trisomy 18 (Edward’s syndrome).

What is a structural chromosome abnormality?

Structural chromosome abnormalities occur when the shape of a chromosome is altered. There are several types of structural abnormalities, including:

Deletions. Deletions occur due to a loss of genetic material and vary in severity. Some involve a single missing base pair; others involve a missing piece of the chromosome itself.
Inversions. Inversions occur when a particular segment of a chromosome breaks, turns around, and reattaches to itself. There are two types of inversions: pericentric and paracentric. Parents can pass on inversions to their offspring, but they don’t always result in birth defects.
Rings. Rings occur when both ends of a chromosome bend and fuse together, forming a circle. Sometimes rings result in a loss of genetic material, in other instances they do not. Parents can pass on rings to their offspring, but they may or may not cause health problems.

What causes chromosome abnormalities?

The most common cause of chromosome abnormalities is an error in cell division. Cell division occurs in two distinct ways:

Mitosis. Mitosis creates two cells that are duplicates of an original cell. So, one cell with 46 chromosomes evolves into two cells with 46 chromosomes.
Meiosis. Meiosis affects cells that occur in your reproductive organs. It creates cells with 23 chromosomes. Meiosis is responsible for the creation of eggs and sperm.

Normal cell division results in cells with the correct number of chromosomes. When errors occur, cells form with too many or too few chromosomes.

Other factors can contribute to chromosome abnormalities as well, including maternal age and environment. For example, older women are more likely to give birth to babies with chromosome abnormalities than younger women.

With noninvasive prenatal testing, you can better determine whether you are at risk of passing chromosomal abnormalities on to your baby. Once you receive the results of NIPT, your general practitioner, OB/GYN, or a genetic counselor can explain the results in detail.

Development Insights Products SaaS

6 Pro Tips to Master your Mac

Miley on October 27, 2020

Introduction

The past decade has seen Apple rise from just another tech company to one of the largest tech corporations ever. Past innovations (such as the iPhone) helped bring Apple up, and since then, Apple’s devices have permeated society, with iPhones found everywhere.

But what about Macs? While Macs suffer from heavy competition from Windows, they’re still a great option, especially for people in creative industries. But Macs aren’t perfect out of the box. Fortunately, users can improve their Mac experience and learn how to get the most out of their Macs.

6 Tips for Mac Users

Listed below are 6 ways you can get the most out of your Mac. All of these are extremely easy to do, and while a couple requires you to shell out some money, it’s 100% worth it!

1. Use Spotlight to Quickly Convert Units and Currencies

Converting currency quickly becomes a headache, especially if you’re doing it often. And while you could use online programs to convert currencies quicker, you could also use macOS’s built-in Spotlight.

Spotlight’s main use is to search through a Mac’s files, but it can also be used to convert currencies, measurements, and other units. Just type in the unit or currency you wish to convert on Spotlight.

2. Use Mail to Directly Sign PDFs

Despite living in the age of the Internet, many still require physical signatures for contracts. But what if you could use your signature digitally, sign contracts through PDF?

Well, you can!

Mac’s Mail app allows users to sign PDFs through email, making it much easier to finalize agreements without requiring an external program or physical signature,

3. Download a VPN for Security

Some people believe Macs are immune to viruses and malware—this is not true. Macs are just as at risk as Windows machines, meaning users need to protect their Macs. One way to do so is by downloading a VPN on your Mac.

A VPN encrypts your data and hides its IP address, meaning cybercriminals can’t steal your data even while you are on a public network or an unsecured website.

4. Activate Split Screen to Improve Efficiency

Managing multiple windows and tabs is taxing, especially on smaller Macs. Seriously, who wants to deal with 5 windows on a 12” inch screen?

Fortunately, current versions of macOS contain Split Screen for apps, the ability to display multiple windows side-by-side. This makes it easier for users to access other windows and can help keep things organized.

5. Send and View Texts on Your Mac (if You Have an iPhone)

The good thing about Apple’s ecosystem is that each device works with other devices. For example, if you have an iPhone, your iPad can receive the same texts and messages. Oh, and so can your Mac.

With an iPhone, your Mac becomes more than a laptop—it becomes a secondary phone. You can use your Mac to text others, make calls, and even play games!

6. Take Advantage of iCloud

Macs come with different storage options, with 128GB being the cheapest. Paying for extra—cashing out an extra $100 or so—can be intimidating. But do you even need more storage?

If you’re only working with documents and the occasional video, you may be able to get by with 128GB and iCloud, Apple’s cloud storage service. Users get 5GB free but can pay .99 cents a month for an extra 50GB.

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Emerging Technology Trends that will Change Environment Sector

Miley on October 19, 2020

The impact of global climate change is the calling for all of us to amend some actions. As it has been researched that by 2030, climate change will be killing more than 100 million people if we continue moving further on the environmentally destructive path we are currently traversing.

The green tech era is on the rise now and it is driven by innovative digital technologies, transforming it incredibly. Amongst them, technology has been upgrading in every sector including Software Development Industry, Banking sector, Finance sector, etc. Emerging technology has the power of evolving the complete impression of the industry into the next level. Considering a few of the technological innovations that will shape the environmental sector in the upcoming years.

1. Solar Glass

It would be really great to know that the glass over the skyscraper can generate energy. Here it is introduced as the solar glass which is an emerging technology that is getting popular as it’s a suitably transparent window material that could absorb the sun’s energy and converts it into electricity.

The biggest problem is its efficiency. For higher-performance, solar cells can achieve 25% efficiency or maybe greater but maintaining the transparency results in sacrificing the efficiency of letting the light turning into electricity.

This will allow the environment to converse electricity and generate new possible ways to save the environment from getting extinct.

2. Plant-based plastic

We have to end up the use of every single piece of plastic. Several initiatives have already taken the stand and have severely limited its use. Currently, the use of plastic bags has been banned across the whole globe. But there is one problem that is deep-rooted and deeply ingrained in our consumption economy.

Becoming a responsible consumer in the next decade will be knowing the life-cycle of the product we choose to buy, from creation to the entropy.

3. Public electric transport

Various companies are manufacturing vehicles. There are 160 electric and hybrid vehicle models available but engaging in other transportation like buses, cars, and two-wheelers. Although, buses came up to be a great discussion as it is conserving the fossil fuels from the environment and having an eco-friendly environment in the world.

Many countries have started using electric public transport but yet other countries are planning to use it. Even these vehicles are not costing a fortune to buy. Moreover, electric vehicles are independent of the pricy diesel.

4. Carbon capture

There is, unfortunately, a widely spread carbon dioxide in our air and it is resulting in our planet warmer. Is it possible to capture carbon dioxide and sequester it? It is possible said, the Carbon Capture and Storage (CCS).

It is an emerging class of technologies that are primed to play an important role in maintaining the health of the planet. CCS uses technology that allows the separation of carbon dioxide from the gases emitted from the electricity generation and industrial processes.

It is done in three processes- pre-combustion capture, post-combustion, oxyfuel combustion. However, the captured carbon is transported through a pipeline and stored in the rock formation far below the ground.

5. Cheap Energy Storage

The new age of electric vehicles has constantly grown the market for the cobalt and lithium batteries with reduced prices. The market for batteries has implicated far more than just for EVs. Several industries and utilities are searching for wider use of it for energy storage solutions.

Due to this, the battery prices get reduced, proving value for the reduced costs, increased reliability, and make the power system more flexible for the usage.

These are the mentioned emerging technology trends that will change the picture of the environmental sector in the near future.

How AI is Useful in the Environment Sector?

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The most trending technology, Artificial Intelligence (AI) continues to evolve around with environmental concerns. It is not only making its impact in Software development industries but in the Environment Sector as well. Experts are migrating toward the use of AI to figure out the sustainable solution. But using this technology comes with the amount of the present risk.

In today’s times, technology has advanced in a progressive way that today we just need to pull out the smartphone we carrying and get access to any of the mobile applications to enhance the lives of the other people. Digital assistants such as Apple Siri or Amazon’s Alexa can perform various helpful number of tasks in and out of the home. Developed by complex coding and algorithm, these technologies allow us to interact with the things around us and with the other people as well.

However, the changes are changing from the user-friendly AI to ensuring the earth-friendly AI. As one knows that the urgency of the economic and human health impacts from our natural environment grows, we are here to see how AI can help to transform the traditional sectors and the systems to address the environmental problems such as food and water security, climate change, design the sustainable cities and protect the biodiversity and human scale.

Here are the 5 identified AI applications to address the challenges of the planet,

1. Self-controlling and connected electric vehicle

Vehicles such as AI-guided autonomous vehicles (AVs) ensures the transition of vehicle mobility over the coming years and decades. Greenhouse gas reductions for urban transportation will be possibly unlocked through the route and have traffic optimization, eco-friendly driving algorithm, and autonomous ride-sharing services.

2. Distributed energy grids

AI is useful in many scenarios such as predicting the demand and supply for renewable across the distributed grid, increase energy shortage, load management, integration, and reliability of the renewable and enables dynamic pricing and trading, or creating the market incentive.

3. Smart agriculture and food system

AI-augmented agriculture includes various functions such as decision-making, automated data collection, perform collective measures through robots to provide early detection of the crop diseases and the problems, and optimized the agricultural inputs and achieve the output based on the supply and demand. This assures that there will be a rise in the efficiency of the agricultural industries by lowering the water usage, fertilizers, and pesticides which may cause damage to the crucial ecosystem.

4. Weather and Climate prediction

A very new term titled “Climate Informatics” is currently using AI to transform the weather forecast and deeply understand the effect of climate change. This requires a high-level computing system with a deep-learning network that can allow all the computers to execute the process faster and perform the complexity of the real-world system into the calculations.

5. Smart disaster response

AI analyses the data and simulation of various weather events and disasters in a regional place to see the vulnerabilities and assure the disaster preparations and allow them to send the precautionary warning and prioritize it.

In what way can AI save biodiversity?

As it is proved that Artificial Intelligence single-handed cannot save biodiversity but it can surely be of help. For instance, if a group of poachers is heading faster, the PAWS (Protection Assistant for Wildlife Security) enables the computer system and predicts where the poachers will go so the gamekeepers can stop them accordingly.
However, AI can supervise the changes occurring in the development of species diversity. This is the goal of the AMMOD (Automated Multisensory station for Monitoring of species Diversity) project. It merges the data automatically taken from the DNA samples, AI image recognition, AI Bioacoustics, and automated scent analysis. Here AI image recognition is widely used for checking the population of the wildlife.

Conclusion

With the advancement in the technologies and growth in Artificial intelligence, we would find better ways to protect our environment and motherland. It would be helpful to discover climate changes, food, and water safety, encouraging human well-being, etc. In a nutshell, to cope with the potential challenges of the environment, these emerging trends would play a big role.

About the author

Kapil Panchal – Digital Marketing Manager works as a Digital Marketing Manager in a reputed Environment Software Development Company. Being a technical writing enthusiast and a goal-oriented individual with honed communication skills, have served in the Information technology, Services, and Product industry. Having a high-energy level, he absolutely loves what he does and he is passionate about being better every day.

LinkedIn: https://www.linkedin.com/in/kapil-panchal-99122816a/