Category: Insights

Prepare Your Car for Winter Driving and Stormy Weather with these Vehicle Maintenance Tips
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Prepare Your Car for Winter Driving and Stormy Weather with these Vehicle Maintenance Tips

Cars we’re driving today are the safest they’ve ever been. Not only are they more reliable, but they come with a bunch of electronic systems that are silently aiding you as you drive. Even so, it’s still a good idea to prepare your car for safe driving in the winter

This process might seem overwhelming, especially to those who don’t have a hands-on relationship with their cars. In reality, preparing the car for winter is easy! Here’s everything you need to do. 

Check your Coolant 

If there was only one thing you could check before the cold weather sets in, it should be your engine coolant. As the weather gets colder, your engine will have to work harder to get up to optimal working temperature. The type of coolant you have in your car, age, and level are all essential in preventing ice formation within the engine itself. You know what happens to pipes in your home if they’re exposed to freezing temperatures. The same can happen to an engine. 

Long-life coolants exist and are often presented as the be-all, end-all solution that you can use and forget about. However, every coolant slowly loses its properties. Over time, its boiling point slowly starts to drop while its freezing points begin to creep up. 

It is highly recommended that you change your coolant every two years. Make it a part of your regular maintenance and only use coolants recommended by your car’s manufacturer.

Inspect your Brakes

Having brakes in good working order is imperative if you plan on doing any serious winter commuting. Check your pads, your rotors, and don’t forget to check the fluid. Change the fluid every two years. 

Brake fluid is hygroscopic, meaning that it is continuously attracting moisture. After two years of use, the fluid is contaminated with enough water to significantly reduce its boiling temperature. In other words, you’re risking losing your brakes on a steep downhill. Tips like these are important to internalize as they directly impact your safety and the safety of your passengers.

Tires – Going with a Winter Set will Change your Driving Experience 

You’ll often hear car enthusiasts ramble on how suspension impacts handling and how this or that set of shock absorbers can make a difference. While they are correct, none of that matters if you don’t have a good set of tires on your vehicle, especially during the winter. Just like a house needs a good foundation, your car needs the right tires.

Check your DOT and see how old your tires are. Tires should be changed once they’re six years old, even if the tread is decent. The compounds used to make tires will eventually start to crack and potentially even rot. Worn out, old tires are a safety risk you shouldn’t ignore.

Why Winter Tires?

There’s more to tires, though. As temperatures begin to drop, the rubber compound used to make the tire starts to harden. This is why we have winter and summer tires. The whole idea behind winter tires is to use a much softer compound that won’t go stiff when temperatures hit below zero. A softer tire equals more grip on icy roads. 

All-season tires are somewhere between winter and summer tires. They are generally not all that great for either of the two seasons, but they do a sufficiently good job. If you’re looking to get the best possible performance out of your vehicle during the winter, you should have a dedicated winter set of tires

Check the Battery 

Car batteries are another essential piece of the puzzle we call cars that often tend to go belly up in the winter. All batteries, including the one in your phone, will experience a drop in performance when temperatures hit below zero. That’s just how they work. 

When your phone experiences a drop in performance, you’ll just have to charge it sooner. With car batteries, you might have issues starting your car. 

Check the battery even if it seems to be working just fine right now. The best way to do this is to go to any auto parts store or car mechanic worth their salt. These places will have a specialized tool that measures the current state of the battery, how many cranking mAh it offers, and more. 

Windshield Wipers 

Being able to see the road and other vehicles on the road is imperative during the winter. The only way you can achieve that is by having a proper set of windshield wipers. Our friends over at eEuroparts.com have an excellent write-up on why wiper blades matter and which brands to look for. 

Wiper blades, just like any other type of rubber, goes stiff over time. Endless heat and cold cycles will make them lose the ability to wipe rain and snow off the windshield. The best thing you can do right now is switch to modern silicone wiper blades.

Brands such as Valeo and others offer a whole range of new blades that will deliver a clean windshield even in the worst of conditions. A good set of wipers will allow you to see more of the road as well as any obstacles you might encounter. 

Windshield Fluid 

Many people don’t know that there are summer and winter types of windshield fluids. The difference between them is in the content. Winter type is loaded with additives and chemicals that remain liquid even at -5 F or colder. If you live in an area that sees many sub-zero days, winter fluid is a must. 

The consequences of using the wrong kind of liquid range from an extremely dirty windshield to broker fluid reservoir and potentially broken nozzles. Using winter fluid rated for cold temperatures is much cheaper than having to deal with any of those repairs. 

In-Car Equipment Tips According to Survival Experts 

Once you’ve checked all of the above, it’s time to look inside the car. Depending on where you live, it could be a good idea to carry an emergency kit with you. In addition to that, there are a few winter essentials that you should have in your car. You can find high-quality and affordable winter safety equipment from this UK supplier. So, if you’re heading up north make sure to have the following in your car:

  • One or more candles 
  • Water 
  • Spare cold weather clothing and/or a heavy blanket 
  • Small, folding entrenching tool 
  • Road flares 
  • Emergency food (optional) 

Most of these tools and items are essential if you break down in a remote area. When help is hours away, exposure becomes a real safety risk. If you think it can’t happen to you, recount how many blizzards and reports of snowed-in cars have you heard of last year alone? 

A simple candle can increase the temperature in your car by several degrees. That extra bit of heat could be a real lifesaver! The rest of the items are self-explanatory. You’ve got tools that are designed to help you get unstuck, be seen in a snowstorm, stay warm and hydrated. 

Keeping food in the car is a no-no for many drivers, but there are emergency rations that virtually can’t be spilled while you’re driving. Toss a pack of emergency rations in your trunk and forget about it. Best case scenario, you’ve wasted a few bucks. Worst case scenario, you’ve got critical nourishment available in your car. 

Be Prepared 

Road safety is all about being prepared. Checking everything we’ve listed above is a surefire way of exercising safety and arriving at your destination. That being said, always keep your vehicles well maintained, no matter what season of the year. 
A well-maintained car is a safe car. Driving in the winter isn’t difficult, but it brings on several risks. By preparing your vehicle for winter using the tips mentioned in this guide, you’re ensuring that your driving skills are enough to get you out of whatever tricky situation you might find yourself in.

Effects of Technology on Purchasing of Stock, Ordering Products, and Advertising
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Effects of Technology on Purchasing of Stock, Ordering Products, and Advertising

Technology has become an important aspect and the backbone of every business in the world. The help that technology offers to every enterprise cannot be rivaled or replaced. Whether you are a consumer or the sole proprietor, you need to acknowledge the benefits of technology and how it has made selling and buying easy. Advertising has been made easier and more eye-catchy by the use of technology. Here are some ways that technology helps in a business environment.

Technology in purchasing of stock

Traders at the stock exchange used to speak loudly about their orders in the past, which made the stock exchange very chaotic. Technology has removed this aspect of shouting, and all a trader needs to do is go online and research the best stock in the market.

On the other hand, before introducing technology to the stock market, it was an uphill task to get the best stock to trade-in. The trader had to make sure that they have gone to the library to read about the companies or even call the companies for information. There are numerous apps developed that are used in the stock trading market, like the dividend reinvestment calculator.

The apps used in the stock market help reduce the overhead, which is caused by the reduction of fees charged to different persons. The reduction in the fees charged results in the investor making more money due to high turnover, creating more business, and creating wealth. Technology has brought flexibility to the stock market. You can access most of the stock markets’ apps by using smartphones, which has made it possible for people to trade from anywhere.

Purchasing stock has been made faster and easier in that you do not have to make very many phone calls to have a decision, or do you have to shout across the stock market to be heard. You can have all members of the board of a company in a virtual meeting, and the decision is made instantly. This fast decision making has a great impact on the purchasing of stocks before the price changes.

Technology has helped many people who do not have a career in stock trading be able to trade in stock in that all they have to do is go online and practice with a demo account. This has removed the option of employing a broker or enrolling in a school to study.

Technology in ordering products

Technology has a direct impact on the process of ordering products. The influence of technology has reduced the time it takes to order a product to the time the product is delivered. Before technology was integrated into product order, the process was long and tedious. A consumer had to either make a phone call or send a letter to request the price list, then send the list back with the items required. By the time the item arrived at the customers’ doorsteps, a long period had passed.

On the other hand, it was difficult to see the product you want to buy; however, with technology, you can ask the vendor to have a video call with you with the item you want to order to make sure that it is the one that you needed. With all the information of the products stored on the cloud, you have the option of perusing through various vendors, without leaving the comfort of your home, or you can order from anywhere you are due to the mobile apps.

Technology in advertising

Traditional advertising was mostly done by the print media or by the television. When using the print media, not everybody could access the newspaper or magazine, and some got the newspapers when the offer was over. The prize for running the advert was high due to the provided space and the charges that were fixed on them.

With the influence of technology, it is easy for an advertiser to personalize an advert to target an audience. With social media and different platforms, advertisements can be made to target a different demographic and boost sales. These sales may even be for the automobile industry or any other.

The many sharing apps that are available reduce the advertising company’s cost by forwarding the adverts for free. On the other hand, several sites are free to air that an advertiser can use to upload an advert and reach millions worldwide.

The Types Of Grill Cover You Can Address In The Latest Market
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The Types Of Grill Cover You Can Address In The Latest Market

Summary: Before you proceed further and invest some bucks on grill cover, it is better to check out the types available in the market.

Grilling always seems to be a summer activity, which will add more fun and excitement to your daily lives. That juicy steak of the BBQ oven is just over the top and you can’t seem to get enough of it. But, what about those times when you actually don’t need the BBQ station anymore? Mainly with the winter season approaching, you will not be able to host outdoor parties in snowy weather. It means your grill oven will be kept at one side of the outdoor spot, unused.

To keep the machine in safe condition when not in use, it is vital to get hold of some covers. Whether it is snowy outside or pouring heavily, these covers will actually make sure that your machine is in perfect shape and without suffering from rust or any other degrading point.

Going for the types now:

Once you are sure of investing some money on the grill covers, it is time to know more about the types in this regard. What are the best types of grill cover that the market has in store for you? Let’s find out more about those types first.

Heavy duty covers:

Premium quality grill covers are here made using durable Oxford with PVC liner. This perfect combination of materials will provide a very textured and sharp look, and will make the item way more UV resistant and water resistant, as asked for here.

  • Such covers are now available in various sizes to fit different types of grills in the market. There will be some magnificent combination of various footprints or sizes along with the easy hook and loop based adjustment system.
  • Moreover, these adjustment systems will create that added benefit of securing a perfect fit for the grill. So, even in windy conditions, these covers can stand the pressure very well.

The material of the cover is strong enough to withstand some knocks well. However, the market houses some of the other premium options for you to give a try as well.

Preferred outdoor covers for your grills:

Most of the time, grills are bigger machines and you cannot place them inside your home when not in use. You have to leave them under open sky, even when you are not using it. So, it is highly preferable to head for the outdoor covers.

  • These covers are made using such a fabric, which is UV protective, waterproof and also able to protect the grill oven against snow, rain and more.
  • You have built-in cord with most of these machines, which will prevent the cover from blowing away when there is a gust of wind.
  • These covers are pretty easy to fold and can be packed up well in built-in pack for that convenient storage.

Always look for the options which come handy with proper warranty section. If you fail to find one with such services, then the market houses so many other options for you to look into.

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7 Strategic YouTube Video Ideas for Every Stage of the Funnel

If you are looking to generate more leads for your conversion funnel, one effective way is to use YouTube videos. YouTube video strategies help you establish your brand image, build up customer relationships, and enjoy increased sales. 

How to Increase the Views of Your YouTube Videos?

Cross-promoting your YouTube videos to your other social media as well as your website can generate more leads for your videos. Worthwhile thumbnails can get more clicks and views for your YouTube videos. For instance, you can share your YouTube videos on Instagram, and with a simple follow unfollow Instagram process, you can get a lot of views for your videos. In case you were using Gramblr for your Instagram automation, you can now use a Gramblr alternative as the service is down now. 

What are the YouTube Video Ideas 2020 for Every Stage of the Funnel?

Here in this section, we will discover the YouTube video ideas in which you can create successful video content using the essential web tools.

1. Problem-Solving Videos

Almost everyone who knows search engines searches for the solutions to the new issues and problems they encounter with. So, what if your YouTube videos solve the problems of the people? Yes, your video will appear! Hence, it can be said that search engines like Google are important for your business marketing strategy.  

These videos not only solve the problem of your audience but also guarantee leads for your sales funnel. They should neither be too short not to address the problem completely nor too long to appear boring to your audience. In addition, you should add a CTA button or phrase at the end of your video so that your viewers can take action. 

Here is how Tasty answers its audience:

2. Tutorial Videos

Tutorial videos that teach how to use a product or service are blessings to your customers. The reason is that they will find out how to use the product or service they have paid for, so the money they have paid is not wasted. Therefore, in order to help your customers understand how to use your products or services, creating tutorial videos is the best way. 

Creating tutorial videos not only makes your customers understand that you value them but also makes them trust you and your products or services. Hence, it is highly likely that they get back to you and buy it once again later. 

Here is an example by PlayStation:

3. How-to Videos

Generally speaking, people cannot devote a lot of time to long texts and articles to find an answer to their matters. They rather like to watch short videos, solve their matters, and resume their routine life. 

It may now cross your mind that how we can differentiate between how-to videos and tutorial videos. Tutorial videos are normally about products or services while how-to videos are more subject-centered. That is to say, you target one of the needs of your audience for each of your how-to videos and try to address it using your products or services. 

How-to videos are efficient in terms of lead generation. They keep your customer retention rate high because they can signify your care for your customers. Keep your how-to videos short so that viewers do not get bored and learn how to do something as soon as possible. 

Look at how House Beautiful uses How-to YouTube videos:

4. Top Tips Videos

Top tip videos are great for informing your audience. You can talk about the best tips for a particular issue in a video. For instance, if your audience is checking your video to get the most crucial tips for a travel destination, you can create an informative YouTube video that provides such information for your audience. Think of cultural tips, monetary system, food, religion, basic regulations, clothing, languages, dialects, and a lot more. 

Taken as a whole, top tip videos on YouTube raises the awareness of your audience about a particular subject and such awareness makes them realize that you care about their level of understanding from that subject. 

Take a look at this video by WatchWellCast:

5. Troubleshooting Videos

Naturally, when something stops working or does malfunctioning, we rather search to find a solution for the issue than to worsen the case. Here comes the importance of troubleshooting videos. The subjects of your troubleshooting videos can differ significantly. You can foresee the problems that your audience may have while working with your products or services. In addition, you can find out the most reported issues by a careful analysis of your data. 

Here is an example by MDTechVideos:

6. Q&A Videos

These videos are both effective for you and your audience. They can save you a lot of time because you do not have to repeat the same answer to the same question every day. Instead, you create a Q&A video and in which you give the answer to the most frequent questions. Regarding the number of questions, you can create different videos addressing the question. 

Look at how Hannah Kemp uses Q&A video:

7. Testimonial Videos

Testimonial videos are perfect to give your business reliable credit. You can interview a loyal customer and let them share their experience of buying from you. These videos can provide your audience with a higher percentage of trust so that they can take the last step of the funnel and become a customer. 

Look at the video produced by WeAreNetflix:

Conclusion

Using these strategic YouTube video ideas for every stage of the funnel, you can increase the probability of turning your leads into lifelong customers. So, do our best to get inspired by these ideas and convert as many customers as you can. Wish you the best of luck!

Bio

I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for Realtormate and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

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6 Tips To Increase Mobile App Downloads From Your Facebook & Instagram Ads

Mobile apps are so valuable in expanding businesses that even small platforms like Instagram management services do not want to lag. After going through everything to design a perfect app, you notice that you are just at the beginning of your road because it is tricky to get users to download the app.

You already know how to run a campaign on Facebook and Instagram, so in this article, you will read about 6 essential tips to increase mobile app downloads from your Facebook and Instagram ads. The last one is extremely underestimated. Then stay tuned till the end!

Increase mobile app downloads from your Facebook & Instagram Ads

Given the data, among all social media, Facebook is the top and Instagram is the sixth platform with the highest number of active users.

So it makes complete sense if you try to increase mobile app download from your Facebook and Instagram ads. 

Increase mobile app downloads from your Facebook ads

To understand better, let’s start with Facebook with its better chance of converting users to boost the app download, shall we?

Start from users with more potentials

If you wanna increase your mobile app download, start from users who are more likely to download your app.

Your now customers

70% of your customers are likely to convert and download your mobile app. So start from them and retarget them on your Facebook ads.

Don’t show the ad to just anybody

There are types of audiences who are either impossible to convert or there is a little chance for this matter! So, avoid targeting these types of audiences if you plan to boost your app downloads through Facebook ads.

Cold customers

According to rule 7, a user normally engages with your brand 6 times before they convert! (The seventh engagement is the act of conversion). To increase engagement or story views on Instagram, considering removing ghost followers.

The cold audience is at the beginning of the customer journey and there is little chance to get them to download your mobile app. 

They are barely targeted in campaigns unless it is a brand awareness campaign.

Not compatibles

Other than that, make sure to choose the right device! If your app is android compatible only, don’t show your ad to users who can not even download your app!

Data connected users

A personal question! When you download an app, are you normally connected via WiFi or cell phone data?

Your answer applies to your audience!

Then tick the check box!

Don’t underestimate CTAs

Adding CTAs to your Facebook page can increase the click-through rate by 285%.

Since you want to increase app download, make sure you choose “Download”

Make your audience wonder

Display appealing video ads of your application in use and make your audience wonder. It works so much if it is the game app you want to get users to download.

Increase Mobile App Downloads From Instagram Ads

Before anything you should know that to run ads on Instagram, you should connect Instagram to your business Facebook account.

All the tips to increase mobile app download on Facebook applies to Instagram ads as well. There are, however, news tips worth mentioning. Here they are.

Use hashtags

Use seven hashtags to increase the findability of your Instagram ads and your mobile app download as a result.

  • One hashtag must be your brand; For Instance #Sony
  • One hashtag must be what your brand owns; for instance, #weareForeverFaster
  • Five community hashtags; such as #running #fintess #instagramfitness

Blend your ad into your organic Instagram posts

Your ad will remain in your feed with your Instagram organic posts. Then blend it.

The final step to increase mobile app download from your Facebook and Instagram ads

The final step to increase app mobile download via Facebook and Instagram ads is to measure your performance and improve your strategy. 

Whether or not this is the first campaign you run to increase mobile app download, it is not going to be perfect, neither is it your last campaign, hopefully.

Make sure you measure your strategy to find out its bugs and come up with the flawless one in the future. Of course, Instagram and Facebook insights are a great help in this matter.

Author’s Bio

The writer is Zahra Zakipoor, a junior digital marketer and a travel freak who survived the quarantine during the COVID pandemic. She is working with Realtormate as a freelancer now.

These Tips Will Help You Cut Your Car Insurance Costs By A Lot!
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These Tips Will Help You Cut Your Car Insurance Costs By A Lot!

We currently live in a society where expenses are constantly growing. Of course, there are several reasons why this is happening but we won’t get much into that issue for now. Consequently, greater expenses for your everyday needs means greater expenses to other areas of life as well. Let us take for example car expenses and insurance rates. Cars are getting more and more expensive each month but also so does insurance rates. Luckily, we have just the news for you! We are going to take a look at some tips that are going to help you save some money.

To begin with, the easiest way to save money is by insuring multiple vehicles. For example, try to look for a bulk rate for all of your family cars. You might get the offer you are looking for and of course, this is one way to save some money on the insurance costs. Another way to do so is to be a careful driver. We cannot stress how important is for someone to take good care of himself and the car that they are driving. There are two benefits from it; the first one is that you are safe and the second one you will get lower insurance cost.

Taking a defensive driving course is yet another smart way to save some money. Always ask your insurance companies about some additional discount. However, make sure to check for the discount before you actually go for the course, as you never know if they are actually going to give you any. Of course, conducting a good market search can be useful as well. Ask one company about the insurance costs but do not just stop there. You will have a better idea if you ask several of these companies! Consequently, if you are not sure which insurance companies to contact, you may find this review helpful on the Insurance Dodo website.

Further on, try to cut down on your average mileage by using mass transport. Insurance companies make you pay more if you commute to work for three hours every day rather than someone who does not commute. Another factor is the place where you live. Different states have different rates but it is highly unlikely that you are going to move to a different state only because of this. Improving your credit rating, however, can prove to be crucial in saving some money on car insurance costs.

Insurance companies see you credit ratings and try to get a general idea of how “responsible” a person is. If your score is fairly low, they basically see you as a person who does not know how to manage with everyday challenges and tasks. You might also get discounts for anti-theft devices. Finally, it all comes down to having a good conversation with your agent. Try to be polite and try to form a good relationship and get on well with them. Couple of polite words can make the difference between getting a better rate and eventually, saving some money on car insurance! Now you know what is the right way to do it!

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Why is Google important for your business marketing strategy?

With the Yellow Pages no longer being printed, we can all acknowledge the power of the internet. In the last century, we have seen a major shift towards digital information. But, not to be worried, if you can leverage the internet in your favor, it can be very beneficial to you and your small business! The internet makes your business easier to find and with resources such as Google My Business (GMB), you can attract the ideal customer – who you may not have been able to reach before the digital era!

Google My Business is a free tool created for small businesses to develop their online presence and attract the audience they truly want. Whether you are a law firm, yoga studio, or nail salon, Google wants to help your small business succeed by providing you with a GMB page. 

What is a Google My Business Page?

Your GMB page is what appears in local search and map results in Google. It gives the user accurate information about your business such as: hours, address, business category, and reviews. 

If Google recognizes that the user is searching for a local business or service, organic results will pop up with a map and a few local businesses at the top! These come before the pages and pages of websites below it. Meaning your website isn’t always going to be your first impression– It can be your GMB page. For many local businesses, searchers decide to become customers without ever visiting your business’s website!

What is the importance of having your own business listing?

Okay, so you understand what a GMB page is, but why should you spend so much time creating and optimizing it? We’ll go into some reasons here.

Helps your website rank better 

Ideally, you want to show up as one of the top three businesses in the results page. By starting and optimizing your business listing, you are building a ranking in the top three. 

Your business listing also shows up on a mobile device and Google Maps. With convenience being a big factor in 2020, many consumers use Google Maps to find a local business. Therefore, you have another way to showcase your business and bring in a new customer!

Engage with your audience

Your listing gives you a concrete way to connect with your audience. Within your business page, you can respond to reviews and answer questions. Additionally, by utilizing the posts section of your GMB page, you can give your customers insight into who you are and what you do.

Because all the information a customer needs is right in front of them– your listing gives them the option to connect with you. They can book an appointment or give you a call with one simple click. There is also a helpful feature called “Questions and Answers” which allows customers to ask you their own questions. After a question is asked, you will receive a notification to prompt you to answer!

Strengthen your local SEO 

Perform local SEO tactics, like integrating relevant keywords, to generate high-quality traffic and conversions. Google has an algorithm that crawls and ranks your business in search results– keywords help Google understand what you’re about

Reviews increase appeal 

Google also makes it easier for your customers to write reviews, by providing you with a URL you can share. The URL directs customers to leave reviews for your business in a quick and easy way. You can share this link on your website or emails. It is a good idea to share the link after a customer has just had a recent experience with your business, that way too much time hasn’t passed. Overall, Google wants your small business to succeed and start building reviews– that’s why they make it easy for you!

Google My Business reviews are also important because it will boost your SEO and rank you higher in Google search results. Google’s algorithm will pull keywords from your reviews (and replies) to give searchers what they are looking for. Not only that, but the more positive reviews you have, the more likely a potential customer will click on your business which continues to work in your favor.

Does this all seem too complicated? 
There are many digital marketing agencies and companies that are willing to help your business grow and achieve the results you are looking for! Whether it’s criminal lawyer marketing or real estate marketing, there is someone who can help! Bottom line, don’t feel too overwhelmed and hire someone to help.

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6 Ways To Improve Your Remote Team’s Productivity

Has your team been less productive this year? Let’s be honest—this year has been something of a ride. From COVID to wildfires to endless political upheaval and social unrest, it’s a wonder anyone can focus on anything. COVID closed businesses and sent people home, and we’re still dealing with it almost a year after it first came about. I think it’s safe to say that none of us thought we’d end up here! 

Still, ensuring your team remains productive doesn’t have to be rocket science. In this short guide, we’ll go over the six best ways to improve your remote team’s productivity. These tips are universal, so they can apply to both remote and in-person teams alike. 

Let’s dive in! 

1. Better Communication 

The cornerstone of any successful relationship is good communication between both parties. If you’re not communicating feelings, expectations, and directions clearly, there’s going to be a misunderstanding somewhere. When misunderstandings occur, we tend to point the finger and look for someone to blame, when in reality, it probably came down to a simple miscommunication. 

How can you improve communication in your team? First and foremost, you need to set clear expectations. The clearer you are with expectations, the more on point the team will be. If you’re the team leader, the responsibility to set those expectations clearly and concisely falls on you. The tools you use to communicate also play a huge role in setting expectations. 

Remember that a large percentage of communication is actually body language. So, a text/email/phone call isn’t always the best way to communicate your expectations. A video web conference or video chat can often be more impactful and concise and seeing a friendly face certainly helps lessen the stress of the day. 

2. Leadership 

Of course, a good team also needs a good leader to act as the glue that holds everything together. Many people think that being a good leader means maintaining strict control of your team, but if you look at history, that hasn’t exactly worked out for some. A dictatorial approach will more than likely leave your team feeling resentful rather than cooperative. 

So, what is the best approach to leadership? According to AICPA.org, the four pillars of good leadership are: 

Integrity: Integrity is being honest with yourself and others and upholding that honest behavior even when others aren’t looking. You can be honest face-to-face and dishonest when no one is looking; which means you lack integrity. Practice what you preach, and lead by example with a strong moral and ethical code. 

Accountability: Accountability is something that everyone on the team needs, but especially the leader. You need to own up to successes and failures, and hold others accountable as well.  

Learning: A good leader should always learn new skills and methods to better themselves. 

Sharing: What’s learning if you’re not sharing it with the team? When you learn new skills, methods, or approaches to problems, be sure to share that knowledge to improve your team’s overall skillset. 

3. Reduce Distractions 

Distractions are the death of productivity, and working from home certainly comes with its fair share of distraction. Even at the office, distractions can derail productivity and erode your team’s focus. How can you avoid distractions? It’s simple; don’t host meetings where they’ll be distracted. 

Encourage employees to participate in online meetings by turning their cameras on. Hosting a video call is the best way to hold everyone accountable. If you’re at the office, try to keep the work area(s) free of distracting things like TVs and restrict internet access. 

4. Project Management Software 

Team and project management software can help you get projects back on track and hold everyone on the team accountable for their part in the project. There are tons of programs out there, but even something as simple as Google’s GSuite (Google Workspace) can help. With GSuite, you get the tools to host meetings, collaborate on documents, and store/share files across multiple Google accounts. 

This can help your team become more organized and better at passing along projects and fulfilling their part in them. Keeping everyone accountable is half the battle, but in order to hold themselves accountable, they need the right tools for the job. 

5. Goals 

A team with no goals is a team that doesn’t get anywhere. Setting professional goals not only helps hold everyone accountable, but it also gives both individual team members and the groups as a whole something to reach for. Maybe you’re setting attendance goals, or maybe you want everyone to complete a certain training module by the end of the month. Whatever the case may be, you need goals to keep your team motivated and productive. 

6. Rewards 

Rewarding the team for a job well done can help bring them together and improve their respect for you as a leader. It doesn’t matter how old you get, everyone likes to hear that they’ve done a good job. Of course, that doesn’t mean you should sugarcoat mistakes to make them sound better, but you certainly should reward when goals are met, the quality of work is above average, or when the team has worked really hard to meet a deadline/goal. 

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Types of Tech Every Business Needs

Every business needs tech to succeed today. Whether it’s something as simple as a phone system or incredibly advanced, businesses just can’t afford to be without it. Here’s a quick look at a few types that every business – large and small – needs.

Data Management

Data is increasingly seen as a sort of corporate asset that can be utilized to make business decisions that are more informed, to improve marketing campaigns, and to reduce costs while optimizing business operations. Master data management is done with an additional goal of increasing profits and revenue. However, if your business lacks the correct data management, it can be left with data silos that are incompatible, data sets that aren’t consistent, and issues with data quality that might hinder your ability to run analytics and business intelligence apps, or even lead to findings that are incorrect.

Tools for Website Implementation/Enhancement

Even if you’ve no presence on the web at the moment, you don’t need to unnecessarily worry. There are entire galleries available with free options that you can choose from for both content management and websites. These can quickly assist you with catching up. There are untold numbers of small businesses that either currently use these options or plan to use them in the near future.

CRM – Customer Relationship Management

Many business owners will tell you that CRM solutions are uber-important even if they don’t use them themselves. The issue many have with them is that even when it comes to interacting with their clients, these are invaluable, a lot of business owners may not be able to find one they like. That being said, if you’re in the market to build out your tech stack, a CRM tool is well worth the investment.

HR Tech

For years, we had to deal with HR departments and nothing else. Now, there’s HR software that can handle most of the work of an actual HR department. If you want to include this type of software in the way your small business is run, look for solutions that offer functions for administrative things like attendance and benefits. You might also want to look for a strategic option or two such as tracking employee development for the long term.

In the same vein as HR tech, you may also want to look for book-keeping and accounting solutions such as this NDIS invoicing software from ShiftCare. Accounting and book-keeping software can simplify the lengthy and often complex invoicing, billing, and expenses processes, limiting the chance of human error and freeing up you and your staff to focus on something other than paperwork.

Mobile Apps

Did you know that there are still quite a few businesses that don’t use or plan to use mobile business apps? It sounds ludicrous, doesn’t it? Most of the time when it comes to the arrows in your quiver, these are an absolute must! At the same time, though, you shouldn’t overdo it with them. For all the apps people have on their phones, most of us tend to use only a few on a daily basis.

Cloud Computing

Many small business owners are of the opinion that cloud computing makes their company more agile and scalable, and a lot of those would also say that it’s a component that’s incredibly crucial to the success of the business. If your budget is strained and your data filing system is too, cloud computing might be exactly what’s needed in order to release a bit of that pressure.

Finally, when it comes to tech that all businesses need in one form or another, we would be remiss if we didn’t mention payment methods. After all, if you can’t take payments, how will you keep the business running? It also stands to reason that if you have customers who enjoy doing their shopping online, they’ll more than likely also want to pay for those purchases online. Look at things like PayPal, Microsoft Pay, and more in this arena.

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Tips for Improving the Operation of Your Small Business

As a small business owner, you have to account for every cent you spend and make the most of your time. The good news is there are new technologies that can reduce your overhead and allow you to focus more of your time on growing the business. 

Infographic created by WSI, an eCommerce fulfillment provider

Your Online Company

Today, it’s common to have a small business online. However, many small companies still need a warehouse or storage facility to house their inventory and pack and ship their products. Thankfully, you can eliminate the cost of having additional space and eliminate the expense and stress of shipping packages by investing in fulfillment services.  

Use of Mobile Apps

Mobile apps are the norm. You use them multiple times each day to do things like purchase gas, order dinner, and check the weather. Having a mobile app for your business will boost branding with a continued presence. It will also help improve the customer experience with 24/7 access to your business services and products resulting in additional income. 

Social Media Platforms

While social media isn’t really new, many small businesses are just now beginning to realize its benefits. Unlike expensive ads on the radio or television, social media puts you in touch with millions of potential customers for a nominal fee. Figure out your target audience and then reserve a time slot that allows your ad to pop up at the best possible time of day. 

Processing Payments

Not too long ago you had limited payment options as a small business owner. Unfortunately, this will more than likely cost you sales. Having a credit card terminal that accepts all types of cards is essential. If your business is mainly online, make sure to include PayPal and Securepay.com. 

A Strong Website

Having a website is nothing new. In fact, most businesses large and small have one. However, the difference between a website that produces sales and one that doesn’t is the content. People want to know a bit about your company, and they want to be able to move from one place to another with ease. Keeping them on your site longer is critical. Having new technologies such as a Chatbot that comes up to see if a customer needs help or an animated whiteboard that describes your services/products. 

CRM Software

As a small business owner, you want to develop a personal relationship with your customer to achieve loyalty. CRM software lets you best manage contact information and track the interests of your customers to increase sales while building a relationship. A higher rate of customer satisfaction leads to additional sales. 

Outsourcing Services

Small business owners need to keep the focus on marketing. Unfortunately, having to handle things like payroll, IT management, customer service and various administrative tasks will consume valuable time. Thankfully, you can outsource all of the above within your tight budget.

Automation Programs

Quickbooks and Sites such as SalesForce allow for automated monitoring of sales, inventory and overall bookkeeping. It also decreases the margin of human error while creating efficiency. Utilizing these technologies frees up your time and that of your employees, allowing for an increased amount of time dedicated to other important matters. 

Secure Data

Keeping a good reputation among your customers is essential in maintaining a competitive edge. Using cloud storage or virtual vaults will limit access to customer and business information and the ability to alter existing documents.

Small business owners must continue to find new ways to remain out in front. The good news is that by adopting newer technologies you can retain existing customers and attract new ones to help you achieve your long-term goals.