Category: Development

DevelopmentInsightsSEO

Have You Chosen The Best SEO Company For Yourself?

on June 28, 2019

Once you are sure after checking the services that they are fully reliable, you can easily decide whether to buy the services or not. The performance of the services must be thoroughly checked in order to be sure about future use. After this, the best among them can be selected and bought. If some extra time is needed in this process, it is never in vain rather you would be the most comfortable once these services are hired by you so a little effort in the inquiry wouldn’t go wasted. The local SEO plans that you select should give the maximum output. This ensures a comfortable and growing business.

How To Make Your Business Grow?

  • Starting a business is very easy but attracting people towards it and investing in it is what a difficult task remains. 
  • You have to get the maximum traffic to your business. 
  • These days, every other business wants to generate more and more traffic towards their website. And doing this is not a difficult task; it has been made much easier and simpler by the exploitation of the search engine optimization changes. 
  • The SEO companies available are the business pickers that are they help your business to grow and flourish.
  •  It provides many attractive and beneficial packages to the customers as they are efficient service providers.

Best Local SEO Company is useful to the small businesses and helps them in growing to the maximum extent possible. However, when it comes to choosing the SEO Company, a lot of research needs to be done in order to find out which one is the best for you. It is understood that a lot of SEO companies need to be explored before selecting any. Whenever free, thorough research on SEO companies must be done in order to choose the most loyal and creditworthy amongst them. The terms and conditions of the SEO companies must be read properly beforehand. Since there is a different criterion of different SEO Company, it is good to be thorough with each one of them.

The payment issues of the particular SEO companies vary to a great extent along with the services of the packages so it is important to be well versed with them prior. It should be made sure that the businessmen go through all the common services included in the local citation service.

DevelopmentInsightsProducts

How To Make Data Storage 80% More Efficient

on June 27, 2019

Making data storage more efficient requires that you have actually thought about how you will manage data storage, you have found the right servers, and you have found a good host for those servers.  There are a few things that you need to consider when you are trying to buy the right kind of storage, and you will find that it is easier to buy something that you know is the best style for your company.  Most companies that are buying storage need to know what they can do to make all their servers more efficient at the same time. 

1. Remove The Junk

You need to remove the junk from the process because you will find that duplicate and useless files will clog up your servers.  You do not want to be in a place where you are running out of space because you did not spend any time paring down the files that you have.  Plus, you need to be sure that you have found a way to organize all the things that you have for the better. You bought used Hitachi storage to save money, and you need to save time by staying organized.  

2. File Folders

You need to use folders as much as you can because that is the only way to be sure that you will get the right files in the right places.  When you are organized, you are going to have a much easier time using all the storage space that is in the unit. Plus, you will start to feel like you do not need to hunt so much for the things that you are using.  You can go to any folder at any time, and you will get instant results because you are not going to spend all your time searching fruitlessly.

3. Upgrades

You have to upgrade your servers and software as much as you can because that is the only way that you can be sure that you will get the best speeds out of these devices.  When you are not upgrading anything, it is very hard for you to keep the server going. Plus, you will find that an upgrade is easy to do if you have a server support company that does most of the work for you.

4. Purge

You still need to purge files as much as you can because that is the only way that you can make the units efficient.  When you have an office, you will remove all files that are older than 7 years. The same is true in your servers. You need to purge them at least once a month so that you can get rid of anything that is far too old to be stored right now.

The best part of all of this is that you can do the storage with almost no trouble.  You can make your servers much easier to use, and you can create a storage plan that you know will be easy for you to maintain.

About the author

Louise Harris is a co-founder of Christian Marketing Experts and marketing specialist at PSD to WordPress and a packaging design company. She is an excellent Editor, a wonderful writer, and a magnificent marketing specialist. Follow her on Twitter @lastredit.

Development

How Does the Best Coaching Training Program by Professional Executive Coaches Help You?

on June 20, 2019

The growing popularity of executive coaching programs is proof of its effectiveness. Some organizations either hire an executive life coach or send their leaders for this training, ensuring growth for the team as well as the business at a large scale. However, you may still feel to ask what is so special about these types of learning courses. For understanding, you can read this article.

Makes you self-aware

Having clarity about who you are is critical, especially when it comes to engaging with people. Studies show that most of us don’t understand ourselves well because of the lack of self-awareness. A self-aware leader can be a valuable asset to the organization and its profitability. Employees also can connect and depend on such leaders for guidance. When you take coach training, you get an insight into others’ perception about yourself when you first engage them, and also how your coach perceives you so that you can have a rendezvous with your strengths and weaknesses. You will also learn skills to see yourself with clarity discovering what makes you strong or weak, and how you can evolve.

Helps you understand others better

Lack of proper assessment of the people and their abilities is one of the main hindrances when it comes to ensuring a sustainable system. Your employees may leave you because they didn’t find support from you. And it can ultimately result in losing good ones and retaining weak performers in the organization. However, if you have the training, you can identify individuals, and their positives and negatives effectively and leverage this understanding to the company’s benefit.

Enables you to change your mindset

What worked for you as a mid-level employee may not be adequate for your growth to a senior-level despite having a required amount of skills and behavior. However, it doesn’t mean you can never attain a leadership position in your organization. It can happen, but for that, you need to shift your mindset. Getting work done from the team is crucial, and it is undeniable. But to be a leader, you need to integrate your team towards the ultimate goals. How you perform matters. At the same time, how effective you can be in motivating and directing others about their performance is equally important. Through an accredited executive coaching program, you can develop this skill and utilize it too. Nowadays, many such courses are available in the market, promising to deliver the best results for leaders, managers, and for everyone who wish to do well in their profession. However, don’t fall for their marketing gimmicks. Trust only those who have license and acknowledgment of the reputable associations. For any idea about a trusted executive course, you can visit – www.newfieldasia.com/professional-executive-coaching-singapore-coach-training. Simultaneously, you can search online to get more information on credible coach training programs. No matter where you join, make sure you enjoy every moment of learning. After all, it can show you a path to conquer all your weak points and work on your strengths so that you emerge as a strong leader and an inspiration for many others in the organization.

DevelopmentInsightsSaaS

Deciding on the Best Software for Structural Designing and Analyzing

on June 20, 2019

When it comes to the importance of technology in the construction industry, the majority of people immediately assume that one’s talking about the construction equipment, improvements in PPE or construction material. However, what they often ignore is the fact that the majority of work starts in the planning stage, which usually implies the design of the construction in question. Here, the role and importance of adequate tool are unparalleled and there are many different fields where proper modeling and analysis could make all the difference. With that in mind and without further ado, here are several things you need to understand when choosing the best software for structural designing and analyzing.

1. Static analysis of the structure

The first step when it comes to the assessment of structure in the development process is its static analysis. What this means is the analysis of components caused by loads that do not induce significant inertia and damping effects. We’re mostly talking about factors like strains, displacements, stresses, etc. One of the most important things when it comes to structural designing and analyzing is how the model will behave in a real-life environment. This is why you need a software that allows inputs for wind and seismic loads, as well as one that’s able to generate stability checks for nonlinear load cases. This is not just important for the safety of the structure but also for the overall business efficiency of your organization.

2. 3D modeling

The issue of 3D modeling is the most definite must in 2019 for several reasons. In fact, there are a lot of people who believe 3D modeling to be the best thing that has happened to the construction industry in a long time. First of all, it gives designers more creative room to try out different solutions to the same problem and pick the best one. Second, the designs made this way are much easier to share, which helps in the decision making the process, as well as enhances the collaboration. Most importantly, it gives you a chance to experience the building long before the construction works actually begin.

3. Cloud-based tool

The next thing worth mentioning is the fact that the best structural design and analysis tools like Autodesk Fusion 360 are cloud-based is an enormous plus. This is mostly due to the fact that it allows for a greater level of collaboration and makes the end result more impressive. Even if there’s just one person working on the project, cloud-based software can allow one much greater flexibility of work, especially when it comes to the issue of off-site designing. Remember that BYOD (bring your own device) trend is getting more and more popular amongst architects and this is something that a cloud-based tool can greatly help out with.

4. Open source vs. premium

When it comes to the issues of budget, you need to keep in mind the fact that a professional architect needs to approach the cost of a software license as an operational expense. Still, open source tools have some advantages that one shouldn’t ignore. First of all, if you decide to use a plethora of tools, you can opt for open source ones as back-up, due to the fact that they’re free and, therefore, don’t contribute to your operational expenses. Second, they usually have an amazing community, which can be a major turning point in this industry. Lastly, they offer greater transparency and outstanding security. Needless to say, both of these features can become an important asset.

5. Impressing the client

One of the reasons why a lot of people use tools like Photoshop in this field is due to the fact that they have a responsibility towards their clients to present them with a visual representation of the end result of the project. One of the benefits that you can get from this is the possibility to integrate the image created and rendered this way into your digital marketing. This is important for both firms and freelance architects who are quickly becoming a bigger and bigger part of the industry. In other words, the quality of the image and the effect that it makes is just as important when choosing your tools.

6. Integration with other tools

The last thing you need to check before picking the adequate software is the possibility of integrating it with other tools, platforms, and plugins. For instance, SketchUp can be integrated with Google earth in order to help you make a much better positioning of the structure on the property in question. This and other plugins can make your job a lot easier. This particular trend is also quite important if, in the future, your company decides to start developing their own specialized tools and apps. While this may still be just a distant possibility, it’s also a concept that you should definitely not rule out.

In conclusion

In the end, it’s important to mention that you’re in no way restricted to a single tool or a single software that you can use and that you have a plethora of options and combinations to choose from. Also, as a freelance architect or a person in charge of a small construction business, you’ll also need to use a range of tools that aren’t necessarily related to the structural design and analysis. For instance, you’ll need a reliable construction accounting software, a platform for comparing material and equipment prices, etc.

DevelopmentInsightsMartechSaaS

How Modern Data Centers and SaaS are Changing Each Other

on June 14, 2019

They say the key to any relationship is the ability to bring out the best in each other. This has definitely been the case in recent years between most SaaS providers and major data centers.

SaaS evolves and data centers adapt. Data centers evolve and cause SaaS to evolve again, and the cycle repeats.

Let’s take a closer look at how this perfectly harmonious relationship has looked over the last few years. Also, if you’re currently exploring your options for a new data center, you can get more information by clicking that link. Another tip, you can take advice from companies that provide ultra-fast connectivity, business focused cloud and cyber solutions to organisations around the world like 4D Data Centres.

SaaS Cloud Computing Is Driving Data Center Evolution

In recent years we’ve seen the rise of mega-SaaS providers such as Salesforce, SAP, and Workday. We’ve also seen software companies like Microsoft and Adobe reach new heights by properly transitioning their SaaS proposals and offerings into SaaS-based solutions.

The most obvious impact is the sheer number of data centers now required to facilitate a market-wide mass exodus across all boards.

The move towards SaaS has also caused a surge of data centers moving to private cloud deployment to implement new software, using a combination of internal or hosted private clouds, managed by a third party.

According to data from Gartner Inc., 46% of data centers surveyed said they’re pushing for private clouds for deployment across all software markets over the next two years. Only 24% said they will push for a public cloud.

We’re also seeing a higher demand for the flexibility of a hybrid model of on-site data, coupled with colocation data center providers and public infrastructure as a service (IaaS). This opens the door for better efficiency through cloud bursting within a hybrid model.

How Data Centers are Changing SaaS Companies

In previous years, front-line employees enjoyed the simple convenience of a SaaS-based solution. However, department leaders may have found it difficult to get high-level data. Getting richer analytics may have been stalled or cumbersome.

This often meant that leaders would lose time to manually requesting data from the SaaS provider, followed by a frustrating cycle of FTP protocols and encrypted email attachments. Or they may have even had to wait for a manual shipment of data stored on hard disks. By the time leaders got their hands on the data they requested, it may have been outdated, devalued and stale.

However, that “trapped” data can be freed up by data centers evolving from a data warehouse to a data share-house. A data share-house takes away the waiting and inefficiency by removing the steps previously needed to manually move data around via FTP, email, or even courier. This is the end of data silos and gives everyone access to the same data at any time.

No two other industries are doing more to help each other evolve than SaaS providers and data centers. SaaS companies are constantly pushing to improve the customer experience, while they also look to solve any problems a customer may have with a data center. The same can be said for data centers, as they look to solve issues customers may have with a SaaS.

With this type of true synergy in place, it will be exciting to see where both industries are in 5, 10 and 15 years time.

DevelopmentInsightsSaaS

Do You Really Need to Hire a Software Testing Company for Penetration Testing?

on June 12, 2019

The United States of America proposed a budget of US $17.43 billion just for cybersecurity for the fiscal year 2017-2019. According to another survey, the firms which have 20,000 or more employees spend an average of 10.6 million US $ on cybersecurity in the USA alone. These stats clearly show the importance of cybersecurity of a company and also the country for that matter. In this blog, we’ll focus on the importance of hiring the software testing company for penetration testing. Before we move forward, you need to understand what penetration testing is and why it is important.

What is Penetration Testing?

Penetration testing also known as pen testing or pen-test is a type of testing which is specifically performed to test the security of a software or an app. Penetration testing is very important because your software or app contains very sensitive database and any kind of data leak or cyber-attack can cost you a fortune. Therefore, penetration testing is important. However, the real question is do you really need to hire a software testing company for penetration testing? In order to find out the answer, give a read to the following:

Great Talent Pool

Software testing companies make sure that they hire the best talent pool. Therefore, if you hire a company for penetration testing, then you’ll be getting the services of the domain experts. However, if you go for other options like hiring a freelancer, then there is a big possibility that companies won’t get the desired results. It is because they lack the resources which a proper testing company has.

Attention to Detail

Since you hire a company specifically for penetration testing, they will help give their best to find out all the security lags in your project. Hence, you can sit back and relax because your project is now in safe hands. They will pay attention to every single detail since they have domain experts which will ensure the quality of the project.

On-Time Delivery

Outsourcing testing company can save you a lot of time. The testing company is bound to deliver the product on time. Above all, they offer real-time testing. Hence, you make the required changes in the code and get your code check for security leaks at the same time. This makes the whole process smooth and streamlines the workflow. Hence, you are able to deliver the product at the ideal time.

Cheaper Option

You simply can’t hire a complete testing team for penetration testing for a single project. It will cost you a lot of money and efforts. Above all, you will not be able to hire domain experts since they are not that easy to find. Therefore, hiring a testing company is a cheap and convenient option.

Conclusion

Now you know all the benefits of hiring a testing company for penetration testing. Therefore, you can decide for yourself if you really need to hire a testing company for penetration testing or not.

Author Bio

Ray Parker is a senior marketing consultant with a knack for writing about the latest news in tech, quality assurance, software development, and travel. With a decade of experience working in the tech industry, Ray now dabbles out of his New York office.

DevelopmentInsightsMartech

Here Are the Reasons that Web Development Is Essential for Business

on June 9, 2019

Do you want to expand your business? If so, then this place is very beneficial for you. In today’s world, the development of the website is becoming the main requirements of our business, which across different industries. As we know that some of the people are still don’t aware of this method and its importance in the business.

Nowadays customers buy their things online, that’s why on the internet millions of the consumers are present. So many companies are there who take benefit by creating their online website to attract many customers as they can. But before all these things, companies need to create their website according to the competitors. Today, we are here to tell you about some reasons for the web development which you need to know.

After knowing those reasons, you will be able to understand that Nicholls Web Consulting Adelaide SEO professionals play a vital role in expanding our business.

  • Convenience

If your website is well-developed, then it is beneficial for both you as well as your users. By developing your website, it makes your website simple and even creates it. Due to this, your site becomes straightforward; it means that every people can easily understand what you are offering them?

If the visitors know what is your exact business? And what are you offering them with the help of the website? Then it creates lots of chances that they all are converted into the customer.

  • Marketing on a global scale

If you have a better online presence with the help of the balanced website, then you can easily achieve your target. All those customers are not only from your local area, but they are also from different areas of the world. On the internet, we can see that there are millions of people who are all around the world.

You must make your website and wait to find out your website. When all the things have done, then you can easily do a conversation with your customers.

  • All-time business accessibility

If you are running the online business, then it means that your business becomes available every time. People can be able to visit your site at any time when they need. Due to these reasons, so many customers attracts towards our business. If you are doing the offline business, then you can’t get that type of ease.

  • Believable source

When you are creating your website then with the help of the web development company, make their features very easy and good approach, which is easily understandable. Due to this, you will be able to get all the important information related to your company in just a few minutes.

When people realize all these things, then it will make your site a believable source, and you must promote to your friends. It means that web development optimizes your website and makes it a credible source and a good source of information.

These are the reasons which express that web development is beneficial for business.

DevelopmentInsightsMartech

5 Ways to Boost Your SEO With Visual Marketing

on June 7, 2019

Visual marketing can propel your SEO strategy, but it is often overlooked by companies who focus on optimizing their text for search engines, without giving proper credence to their visuals. Strong imagery can have a measurable impact on how your website ranks on Google.

With all the innovation we have seen in the digital medium over the last few years, Google is still the leader in determining which websites get the highest rankings, and that impacts the number of sessions the websites receive. It is with Google’s organic rankings in mind that you need to create your plan for visual marketing before you put in the time, effort, and money to design visuals, especially if you’re a small business with limited resources.

Here are five simple tips that will help boost your SEO:

  1. Write optimized alt tags
  2. Don’t use stock photos, create infographics
  3. Create accompanying text for your infographics
  4. Keep an eye on file sizes
  5. Capitalize on image shareability

1. Write optimized alt tags

Keywords are crucial to creating any piece of content, but they also make a difference to the images you use. One of the easy-to-miss steps when creating visual content is with regards to optimizing alt tags. The alt tag is a text alternative to the image attributes which allows images to show up in Google’s text searches. You can already see why this would be so important in your website’s Google ranking.

Consider uploading an image without an alt attribute or alt tag. Google’s search algorithms will not be able to read the image as it is not equipped to do so, but it can read the text you add in the alt tag section of the image. This will give Google the ability to read the image in context of your website’s text and rank the website accordingly.

Alt tags are usually easy to edit. Most content management systems allow you to change the text in the alt tag or attributes text box, so you can make adding alt text to your image part of the uploading process. Here’s an example in WordPress:

When creating your alt text, you should keep it short as Google will find it easier to index shorter tags. As you wouldn’t include too many keywords in your text content, you should avoid doing the same when using keywords in the alt tag. Search engines pick up on keyword stuffing and can actually lower your website’s rank as a consequence.

Instead, focus on using the alt tag as an opportunity to describe what is in the image with words, as alt tags are generally used for screen readers for the visually impaired. By optimizing your alt tags, you will not only boost your SEO on Google but reach out to a demographic that may not have been able to properly access your content before.

2. Don’t use stock photos, create infographics

Source: https://infograph.venngage.com/ps/vW02fA1pnzc/infographics-and-visual-marketing

The quality of your visuals will impact the way visitors to your website engage with your content, and will, as a result, affect your SEO. But when we talk about high-quality visuals, many companies immediately turn to stock photos that are of high quality. It is not the same thing.

Because of the proliferation of stock photo providers, and the increased savviness of users, stock photos have become easily recognizable. So much so that users can become bored by their appearance on websites and may even feel that they are unable to trust a site that has not created its own visual language.

Investing in overused stock photo properties may be the cheaper option, but it isn’t the best one to use if you want to enhance your SEO. You should be working towards creating strong visuals that not only grab the attention of users but make them stay on your website. You need engaging visual content that gives visitors information in a quick, concise way, while still being attractive, and shareable.

One way to do all this is to use infographics. This is particularly true if your website is data-heavy. Infographics can relay a wealth of information in attractive and interactive ways. Venngage’s timeline Infographics give you the option to convey a variety of information – historical milestones, event calendars, product deliverables, even superhero origin stories – that will make the user experience that much more engaging.

If you want proof, use heatmaps to analyze how your readers spend time on individual pages and what images they engage with more.

Here’s an example of an infographic we created for Mention to visualize their unique research:

3. Create text for your infographics

Once you have begun using infographics to deliver your information and data in an attractive way, you need to ensure that your infographic is optimized for Google. As with images and alt tags, infographics are not easily indexed by Google without proper text accompanying it. Google’s image search will be able to index the infographic but to boost your site’s SEO, you will need the infographic, and the page it is uploaded to, to appear in Google’s text search as well.

The best way to do this would be to write accompanying text on the page featuring the infographic. This will help Google scan the text and evaluate the content so as to give the page its deserving rank. To do this, you should create written content that complements your infographic.

Here’s an example we did at Venngage. We teamed up with SurveyMonkey to do a study of logo styles, made an infographic with the results and put it on our blog. Check out the introductory text:

It is best to avoid explaining what is in the infographic because the user does not want to read a repeat of what they can easily see in the infographic. With the combination of a strong infographic and relevant text, you will add value to your page, the user experience, and to your site’s Google ranking.

4. Keep an eye on file sizes

We have stressed on the importance of good quality visuals but it is also important to keep your file sizes small when uploading them to your website. Large file sizes will slow down your website’s loading time, and that is guaranteed to frustrate users enough for them to leave your site. This is not something you want.

Beyond the user, what many companies don’t realize is that Google’s organic search ranking is also affected by site speed. The faster your site loads, the better your rank is likely to be; on the flipside, Google will penalize your site if it loads slowly.

One of the major factors in your website’s loading speed is the size of your images. You should be testing your site speed using Google’s Page Speed Insights Tool, and if your site isn’t loading quickly enough, you should take a look at your images to see whether their sizes are slowing your site down.

Here is a screenshot of Venngage’s site speed using the Google Page Speed Tool:

Some points to keep in mind about uploading images and infographics. PNGs, SVGs, and GIFs are good for graphics as well as infographics, because they maintain the quality of the image even in small sizes, while JPEGs are best for photographs. You can also use image compression tools like ImageOptim before uploading images on to your website to ensure that the site loads quickly.

5. Capitalize on image shareability

Source: https://infograph.venngage.com/ps/X5EkhFNfmhs/image-shareability-simple-chart

Images, and infographics, in particular, are excellent for sharing because of their visual appeal and the ease with which they can be shared widely.

When you create visual content to accompany your text, it is likely that others who view it will share it with others or re-use it on their own sites, hopefully with permission and with backlinks to your site. This process not only taps into audiences that you may not have been able to reach, but the use of backlinks increases your Google ranking.

If someone uses your images without your permission, you are well within your rights to ask them to credit you. You can use Reverse Google Image Search to find sites that are using your visuals to ensure that you are receiving due credit and to find out about backlink opportunities.

Another way to capitalize on image shareability, and to get more backlinks, is by pitching to the media or influencers. Images enhance text properties, and if you are able to create high-quality infographics that will enhance a news piece or help an influencer get more traction on their guest post, you can build a partnership that will be mutually beneficial for you and your partners. Do remember that Google has strong backlink policies that you need to keep in mind. SEO best practice says you should not request backlinks directly. Allow the relationship to evolve organically and you will most likely get the backlinks you deserve.

Conclusion

Images and infographics can make a world of difference to how your content engages with users and can help your rank on Google. Following these few helpful tips will make a difference to how your visual marketing boosts your SEO because if you are spending the time and money on creating beautiful and informative visuals, you should be getting the most out of them.

About the author

Ronita Mohan is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics with regards to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

DevelopmentInsightsMartech

3 Massive Benefits of Deploying a Sales Engagement Platform

on June 4, 2019

Technology has touched nearly every aspect of modern business, and sales are no exception. Whereas before, sales reps had to manually choose which leads to follow, schedule their follow-ups, dial their phones and log information – a process as inefficient as it was non-systematized – technology has gifted sales teams a better solution.

It’s called a sales engagement platform, and it’s an easy-to-integrate, easy-to-use software that helps your reps engage and qualify leads with greater efficiency. If your sales team is just operating with a simple SaaS CRM, you only have part of the equation: you need a way to put your CRM’s info into action and push those leads through the pipeline.

Still unsure? Here are three, massive, undeniable benefits of deploying a sales engagement platform.

Enjoy a Boost in Productivity

A sales engagement platform automates reps’ workflow and therefore, increases productivity. You can check out Vanillasoft.com for the stats (for instance, they measured a 94% increase in productivity when using their sales engagement platform) or read client testimonials – either way, the proof is pretty apparent.

How an engagement platform does this is, basically, by removing as much keyboard activity as possible. The auto-dialing and auto-email-population functions of a sales engagement platform save reps a lot of time, as does the queue-based lead routing (more on that below). It allows sales development reps to touch more leads, more often, qualifying more leads for your AEs to close.

Don’t Let Leads Slip Through the Cracks

Without a sales engagement platform, an SDR has to hunt their CRM for their next lead. Inordinately, they will choose the biggest lead in terms of size, but that doesn’t necessarily mean it’s the best lead – they overlook the mom-and-pop business hiding in plain sight in the CRM, who just expressed interest in the product, for instance.

A sales engagement platform takes the guesswork out of lead prioritization. With queue-based lead routing it constantly pushes the next best lead up to the top of your SDRs’ lists, meaning that the moment they’re done contacting the last lead, they are onto the next best one. It also means that “speed to lead” is optimized – that is, the time it takes SDRs to make the first contact, a metric that is of crucial importance to successful engagement.

Develop & Automate an Effective Sales Cadence

If you’re unfamiliar, sales cadence is a term used to describe the choreography of touch points a salesperson makes to engage a lead. Together, the number of touches, the type of touch (email, phone, voicemail, SMS, etc.) and the timeline of the touches create a cadence.

Without a sales engagement platform, that cadence can be all over the place, totally at the mercy of an SDRs whims. With one, however, you can automate the cadence, and ensure that each prospect receives the right amount and type of touches, over the right amount of time.

If your sales team isn’t already making use of a sales engagement platform, maybe it’s time to try one out. It’s not simply about modernizing for the sake of modernizing – it’s about better productivity, more qualified leads and an automated sales cadence.

DevelopmentInsightsSaaS

7 Modern Techniques of SEO That Will Work for You This Year

on June 3, 2019

There is no denying the fact that search engine optimization is definitely a significant thing, which needs to be embraced by the website owners, who want their sites to gain a high rank on the search engines. In order to get high rankings and also boost traffic, it is crucial that you employ the ideal and best strategies of search engine optimization. However, one important thing that you have to understand is that the modern techniques of SEO are responsible for focusing on both the search engines as well as the experience of the users. Furthermore, Google is also responsible for updating the algorithm and what you need to understand is that the tactics that were being used by the professionals almost 5 or 10 years ago are not at all going to be effective right now. A proper and ideal approach is crucial.

Given below is a list of the modern techniques of search engine optimization, which is definitely going to work in a positive manner for you.

Optimize the site and make it mobile-friendly

If you are interested in experiencing the ideal outcomes of search engine optimization, it is mandatory to ensure that your website is completely mobile-friendly. If you are asking why you need to understand that Google has updated the algorithm in 2016 and mobile-first indexing has become one of the most important ranking factors of SEO. According to www.thenextscoop.com, 55% of the customer conversations are responsible for happening within a single hour of conducting thorough research on mobiles.

You need to understand that currently, billions of people are using mobile devices constantly. Therefore, it is your responsibility to ensure that your site is optimized, so that you get a high SEO ranking.

Concentrate on SEO optimization locally

Another important technique that you need to keep on your mind is that it is imperative that you concentrate on local SEO. Currently, the ‘near me’ searches have seen a lot of popularity because each and every user is looking for services and products, which are near them. You do not need to sell anything online in order to try local SEO. The main objective is that users need to locate your business. It will be easy for users to locate you when your contact details, as well as directions, are given on the website. If your business is completely online, you need to optimize the site for the local searches. This is one of the most effective SEO strategies.

Improve the experience of the users

If you want to see your website gain more traffic as well as obtain a high rank in the search engines, you need to ensure that it is extremely user-friendly. When your site is going to provide a visitor with an ideal experience, he will definitely want to spend a lot more time on the site, which is responsible for improving the rank of your website on the search engines. Google is also responsible for identifying the total time that a particular user spends on your website.

If Google identifies that any user is spending a long time on your website, Google will ensure that more relevant results are provided to him. However, in order to make sure that a user is spending more time on your website, it is crucial for you to post high-quality and relevant content.

Maximizing on social networking platforms

If there is an ideal SEO technique, which can help in boosting the rankings, it is undoubtedly social media marketing. If you consider the trends and the statistics of the usage of social media in the last 10 years, you will understand that the total numbers of users are going to keep increasing with each passing year.

This means that your business should have the ideal social media presence as well because it helps in promoting brand awareness and also, it will become easier for you to interact with the target audience. In addition, social media profiles are also responsible for appearing on the search engines. If all your posts are capable of attracting the readers, it is obvious that your rankings are also going to improve. If you are looking for an SEO expert in Adelaide, ensure that you have knowledge about this technique.

Ensure that you are not ignoring YouTube SEO

YouTube is also a search engine, which has the second most popular after Google. If you did not have this knowledge, now you know that ranking on YouTube is also imperative. YouTube is also searched by millions of users each month and if you are attempting YouTube SEO, there is a chance that your site is going to rank on the top of the reputed search engines as well. It can help in improving traffic with the total number of views that you receive. However, you definitely need to get YouTube subscribers and ensure that YouTube videos are search engine friendly.

Rely on the SEO tools that are available

A digital marketer has sound knowledge about the importance of search engine optimization tools. They help in getting a clear grasp of the performance of a website, and they help in analyzing, fixing errors, and generating site reports.

Numerous tools are responsible for performing different functions that can help in boosting the SEO rankings of a site. You need to ensure that you are using them accordingly; however, you also need to understand that you will come across both free as well as paid tools. These tools will help in managing as well as optimizing your website in the best manner.

Link building

Another modern technique of SEO is link building, which is not going to fade away anytime soon. The reason behind this is that every search engine is responsible for considering the backlinks to be an important factor of ranking. In addition, link building helps in driving organic traffic to your site, which is crucial as well.

Conclusion

In order to ensure that your business is gaining success in the online world, SEO is necessary. Make sure that you are considering the SEO techniques that have been mentioned above so that you are on the right path.

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