Category: Development

5 Tips for Effective Web Design and Boost Business

Miley on August 20, 2019

These days, every business requires an engaging website as it is one of the most important elements for a business. However, a website is more than just exceeding in limited aspects like solely content or design. A functioning website needs to have a design that feeds into your visitor’s experience, functionality, and suitably complements your content.

Your site needs to clearly and accurately communicate with your visitors what your business is about, why you do what you do, and the type of people you do it for. The five tips listed below will help you create an effective web design and create the impact you desired.

1. Keep users in mind

Technically your website is about your business and you, but in reality, it is a lot more about your consumers and the market. Your site is about speaking to your visitor about the market and how you can help them with whatever they are looking for. That means the website design is for them, the content you created is for them, and the sales funnel has to be created with your visitors in mind as well.

You need to be clear on what your brand represents to your visitors and the market. So, you need to be clear who your visitors are, their behavior pattern, and the type of content they are looking for on a site.

2. Optimize the load speeds of your website

If the people that come to your site are met with awfully slow load speeds and inept design, they will be far gone before you have the chance to make your pitch. According to a study, 75 percent of internet users will make judgments about the credibility of a business solely based on the look of their website. And a Kissmetrics infographic shows that you have already lost 25 percent of your potential customers by the time your site reaches four seconds of loading time.

If your site hosts data-intensive photos and graphics, it takes much longer for it to load than a cleanly designed and sleek site with minimal graphics. So, when developing your website, use design elements smartly for quicker load speeds and maximum impact. Several websites are photo-heavy, so ensure you reduce your photo file sizes as much as you can while still maintaining quality. Clever use of white space, text, and color can also go a long way.

3. Implement calls-to-action

The instance people land on your website, do they know the next step to take? They won’t know what action to take or pages to view without any direction. One of the several elements that point to the next step visitor should take on a website is CTA. While several people know this, it can be challenging to use them accurately to guide visitors through your site. It is easy to load your website with several bottoms of the funnel call-to-action and forget that you still need to properly nurture your visitors with several other calls to action that are more middle/top of the funnel.

After going through your website, are you finding most of the pages with only a CTA for consultation, trial, and demo? Then, it is time for you to update your website. Take the time to add CTA that provide the resources to educate your visitors and help them take care of their needs. Once your visitors recognize your website for this, they will feel more comfortable using your service to see if you can offer the answers they need.

4. Design should be unique and simple

Whether you are designing your site on your own or hiring a professional website design company like SketchCorp. Brisbane, your aim is to develop a site that reflects your brand. The first impression is very important as it can either attract or repel visitors. If you use any of the run-of-the-mill template and your site is similar to the tons of others on the internet, you may never be able to create an impact on the visitor’s mind.

Your site homepage can clinch the deal for you; this is why you should make sure it is the anchor for your entire website and remarkable enough to catch the attention of your visitors. Bad website design is awful for your business and can make you lose a significant number of customers. Your potential and customers look forward to flawless navigation. And a clean, user-friendly, and simple website design without any unnecessary embellishments and frills is the way to go.

5. Optimize your business for mobile access

The way people perceive and access the internet has changed. Through the years, the number of people using the internet from desktops has reduced significantly, while considerably more people now access the internet from their mobile devices. Now, mobile devices have become the most popular platform to access the internet, and this is particularly true for the younger audience.

When you create a website, you must optimize it for mobile users; else you will be losing business. Your business website design must be very responsive. And that means you need to design it to be visually adjustable to the screen shape and size of whatever devices it appears on. However, the most functional and responsive sites are not only about having the feature to adjust to new screen sizes, but the site must also be easy to navigate and intuitive. So, whatever you do, ensure you hire a talented web designer to help you create responsive website design.

Conclusion

The tips above can help you integrate different techniques to improve the look of your site and eventually gain potential customers. So, when creating a website, your primary goal should be to build an excellent web design that is not only engaging, interactive, and eye-catching but also has an incredible load time.

It is essential to note that sometimes, good fixes are not essentially quick fixes. Good fixes require persistence, effort, a lot of testing, and investing. As you continually enhance your website designs, you will be able to convert your potential customers.

Development Insights Products

All Round Business Management and Customer Support with Salesforce

Miley on August 10, 2019

Managing a business is about handling many departments. Hence entrepreneurs and business strategists look for solutions which can handle many wings at once. One such solution, which is deemed as one of the most preferred and methodical solutions in Salesforce. It is a complete mixture of all business-related things sorted together.

Salesforce is for customer support

When you have integrated the Salesforce platform into your business, then your customers can get support in various ways. A customer can interact with a person in the business directly through the platform. There are chat services, which can be used to communicate directly with users. This is a great way to make contact. Also, customers can troubleshoot their issues on their own by the following guide. Customers may even follow social media and other forums and discussion boards to interact with other customers and discuss problems or find solutions. Therefore, whether a business support executive is supporting a customer through the platform, or a customer helping himself/herself, it’s possible entirely through the platform.

Salesforce is for marketing

Salesforce helps in marketing in several ways. It has its artificial intelligence, which you can use to interact better with customers and target customers better and smartly, based on their interests and behavior. Here are important points about the marketing-related Salesforce solutions, which you must know:

The consumer-centric platform and design of Salesforce lest you interact with consumers one on one.
Integration of all-important components in marketing, which builds up the business is possible here. You can integrate sales with marketing, with e-commerce, and that with branding and app development, and what not!
The AI of Salesforce works awesome in predicting customer behavior and pick the best engaging solution for the customer based on the data.
The interface allows templates, and great flow of messaging in streamlined ways, and easy integration of mobile apps with this, so that cross-campaigns can be design.
The same platform can be used for integrating both B2B and B2C business.

Altogether marketing with the power of data of every customer you have, to plan things in a customized way, and set email marketing, SMS marketing, and all such campaigns in a targeted way is possible with it.

Salesforce is for Sales

Plan sales with the help of Salesforce too. This is such an efficient platform that has every answer to everything needed in your business. Sales interface powered by the AI of Salesforce has great efficiency in finding customers based on data. This can help you find and pitch to the right target customers and can help close deals better and grow revenue. Sales get a lot easier with the help of AI integrated Salesforce, which offers multiple tools, for you to talk to the customer, solve queries, and work with customer data.

Salesforce is a cloud-based CRM

The best part of using Salesforce is that this is a cloud-based CRM. The software is entirely cloud-based, which offers immense benefits when it comes to data storage. Now it’s understood that when you are handling a business, then sales and marketing only fetch so much of daily data, which is huge. With such a huge volume of data, if you plan to store in your data center or some hosted server, then it would cost you a good amount. Also, the continuously proliferating amount of data on the storage would be impacting the data maintenance bills too. Rather instead of taking all that hassle, with Salesforce, you can store your data on the Salesforce data cloud-only or if you want other professionals to do your job you can always acquire and pay for salesforce development services. This is not going to incur you any extra cost. In fact, with this system, your data would stay safe and secure, while you will never have to worry about separate storage for data. Moreover, with the cloud-based system, you can access your data from anywhere and any computer or mobile.

You can operate it from anywhere- even from smartphones

The best part of having a cloud-based CRM is that you can operate it from anywhere. The good news for mobile users is that, with an app-based interface, Salesforce can be used from smartphones too. That’s why you can now use Salesforce from smartphones easily and can manage your entire business over the phone, without having to look for a computer or browser-based interface.

The platform helps connect customers with the company for better interactions

Consumers can connect to the company in multiple ways through the platform of Salesforce. If you are using Salesforce to communicate with your consumers, then you can help consumers reach you too with the same model. This eases communication through the mode of chat, email support, discussion forums, questions and answers, and social media. Therefore, customers can not only communicate, but also can find other similar issues that they are facing to address their problems better.

Personalized apps

Using Salesforce, you can create personalized apps which can be used for bringing automation in the business in multiple ways. You can increase your productivity, and can also act innovatively when you design apps for better business operations. This is a great side of Salesforce, which is helpful.

How to integrate Salesforce

The best way to integrate Salesforce is to contact a good third-party service which installs it for you, train you initially to handle the CRM and helps you absorb the whole concept. You can contact services like Flosum.com, where you can get all this help, and also get their help whenever you need an upgrade and related help with Salesforce. With native release version and version control feature, there are good solutions for those who already are using the platform and need an upgrade, and definitely for those who are new to Salesforce.

Finally

The sooner you integrate Salesforce into your business; the better would be your grip on marketing, sales, and customer support throughout. Hence you can start now and feel the difference. Whatever Salesforce solution you try, you are bound to feel improvement in business operations.

Bio: -Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as Flosum.com technology, health, fashion, beauty, education, career, travel, etc. He is very responsible for his job. He loves to share his knowledge and experience with his friends and colleagues.

Development Insights Martech Products SaaS

5 Types of MarkTech Software and How It Can Power-Up SMEs

Miley on August 10, 2019

As marketing evolves, marketers search for solutions to streamline and scale their daily marketing activities without spending too much time or effort on them.

Choosing the right vendors and products can benefit SMEs and help them establish their presence in our fast-growing and competitive market.

To succeed, SMEs need to invest in the right tools that will make their Marketing Technology Stack their most powerful ally to compete with the largest brands out there.

What is MarTech?

MarTech is a blend that comes from the words “marketing” and “technology”.

Here is the definition:

“Marketing is a function that relies increasingly on technology, and as more technology tools emerged to meet the needs of modern marketing, these Marketing Technology tools have collectively become known as MarTech.”

Modern marketing is all about finding the best set of tools to promote your brand to people all around the world.

While competing with big brands might seem a little terrifying at first, there’s nothing that SMEs can’t do when they employ the right tools.

Now Let’s See 5 MarTech Tools SMEs Need to Start Using Right Now

1. Email Marketing Automation Software

With 3.9 million users, emails have become one of the most efficient digital marketing channels marketers use to promote their products.

The first thing you need to do to start your email marketing is to search the market for a good email marketing platform that suits your needs and company goals.

Out there, you’ll find a plethora of MailChimp alternatives to provide you with the right technology and knowledge to plan and automate your email marketing strategy.

Moosend, for instance, is a great alternative to help you design your next email campaigns and automate them.

How it helps

Since sending emails to every single subscriber of yours by hand can be extremely time-consuming, the need for email marketing automation is dire.

A platform like this will simplify the process and allow SMEs to reach multiple subscribers at once in the most effective way possible.

And since, emails are one of the best ways to build customer relationships and brand credibility, using an email marketing platform will allow you to get more with less effort.

2. Subscription Analytics Software

Now that you’ve found the perfect software to attract more customers to your SMEs, the next step to ensure that your business will keep thriving is to track your business metrics.

To do so, you need to invest in a good subscription analytics tool that will show you which elements work well and which don’t.

A great subscription analytics software that allows you to monitor your active customers and your monthly or annual growth is Profitwell.

Here’s an example of what the metrics dashboard looks like:

How it helps

When it comes to SMEs with stricter budgets, knowing which elements have the biggest profit and greatest loss can determine the success of a brand.

With a tool like Profitwell, SMEs can optimize and measure their subscribers’ efficiency and take certain actions that will reduce their MRR churn, and increase their ARR.

Tracking brand performance will give SMEs the chance to improve their digital marketing strategies and establish themselves among larger brands.

3. Social media Software

Facebook and Instagram are some excellent media platforms to promote your products, either through sponsored ads or social media and influencer marketing.

With 37% of consumers using social media to find inspiration for their next purchase, neglecting to use social media ads can reduce your brand visibility significantly.

To take advantage of these platforms, you can start by using Facebook Ads, a tool that promotes do-it-yourself ads for everyone with or without expertise.

Here’s what the Facebook Ads quick creation looks like:

How it helps

Facebook ads have the lowest median cost per click compared to other famous social media ads like LinkedIn.

While the cost can vary depending on the number of impressions you want, Facebook ads can work well with since they can find you cheaper clicks to match your budget.

Facebook ads can help SMEs create awesome Facebook lead ads that will have maximum visibility due to Facebook’s massive number of users.

4. Employee Management and Communication Software

The success of a business doesn’t lie exclusively on successful product marketing, but also on the excellent communication and co-operation between different teams like your product and marketing team.

A good platform that can benefit SMEs not only with its simplistic user interface but also with its integrated apps is Slack.

How it helps

Slack’s success stems from apps, shared channels and search features that SMEs can get for cheaper prices.

Using some of the best Slack apps like Google Drive, Meekan and Monkey Test It can help SMEs get more things done and contribute to the simplification of the communication process.

5. App Connectivity and Integration Software

To save invaluable time, SMEs need to find software that will automate most of their daily activities and let them focus on other important tasks.

Since the main advantage of using MarTech is the ability to automate pretty much everything, using a web automation tool like Zapier will make your business tasks easier and faster to complete.

Here’s what a Zap looks like:

How it helps

Zapier offers a selection of more than 1.500 integrations to help you connect your apps.

For example, through the platform, SMEs can connect popular apps like Trello and Gmail to create new cards from new labeled Gmail emails.

By creating Zaps, SMEs will be able to mix and match triggers that will save time and provide updates about important tasks.

Takeaway

Using MarTech software is the best thing SMEs can do to increase their productivity and visibility in a market where businesses constantly try to surpass one another.

Adding such tools in your MarTech stack will help your business grow and connect with your target audience in the most cost-rewarding way.

So, what are you waiting for?

Start building your MarTech stack now and you’ll see your business go from zero to hero in no time.

Author bio

Marilia Dimitriou is a Creative Writer working for email marketing software Moosend. Her passion for writing has made her find new ways to combine the art of Creative Writing with SEO Copywriting. When she’s not writing articles, you’ll find her spending time on her drabbles.

Development Insights Martech

Top 5 Marketing Tips for Improving Business on Instagram

Miley on August 7, 2019

Majority of the folks these days are making the use of Instagram. More than 400 million people are using Instagram for a business that is reasonably quite higher than others. If you are one who is facing a lot of complicated problems while improving the sale of a business, then it is highly recommended that one should make the use of an Instagram business account that is proven to be beneficial and offering a considerable amount of benefits to the users. After creating an account, one has to share content regularly.

More than one billion people are making the use of Instagram that is quite higher than the others. If you are one who wants to create the visibility of the page, then one has to share interesting content regularly that can catch the attention of the audience. Here are 2 important marketing tips that will assist you in improving the visibility of the business on Instagram.

-Use free tool

Nothing is better than a platform like Instagram that is offering a lot of benefits to the users. It is completely different from Facebook and others. Lots of people are using the business account and promoting their brand on a platform like Instagram with ease. In order to attract the users from a particular area, then one should make the use of sponsored ad feature that will surely attract the users from the target area. Before promoting the business, it is your responsibility to customize a lot of important things like location, gender, and other things. Majority of the folks are taking a significant amount of benefits of the Instagram tools, like Replug’s Bio link feature for Instagram. It would be better to add a call to action feature that is considered to be great. By sharing content on a regular basis, one can easily improve the reach and engagement of the business account without having any complicated problem. If you are regularly sharing content, then it will surely create strong engagement with users. Nothing is better than лайкиинстаграмнакрутка that is providing Instagram likes that will surely improve the engagement and reach of the page.

-Promotions

It would be better to make the use of Instagram posts that are considered to be far better than others. Along with Instagram, one should share the content on other social media platforms like Facebook, LinkedIn, and others. Make sure that you are inviting others to follow Instagram. If you are fairly sharing content regarding business, then one can easily attract the users from the targeted area. Some promotions are fairly effective, that is improving the visibility of the brand with ease. Before initiating the promotion, one has to set the budget that would be great for you. All things depend on the requirements only; if you are facing a lot of complicated problems while promoting the business, then one should make contact with professionals who will surely assist you in promoting the Instagram business account.

-Use relevant hashtags

Hashtags help you “compose and order pictures and video content” to discover content all the more effectively. They’re a straightforward method to label your substance to make it simpler to discover for other people. They run from the nonexclusive – #love is the most utilized hashtag starting at 2017 – to the, quite certain. What’s more, they are so prevalent on Instagram that they’ve basically turned out to be required. In the event that you need individuals to locate your substance, you have to utilize hashtags.

Here are a couple of hashtag best practices:

Try not to try too hard: five focused on hashtags are superior to 25 arbitrary ones.
Maintain a strategic distance from abused labels: including #love or #instagood is comparable to pointless.
Try not to spam: keep them significant to the picture.

From that point, you have two fundamental alternatives when picking hashtags for your posts:

General Hashtags

These are hashtags that anybody may utilize, contingent upon the substance of a picture. “#Sunset” springs to mind, as do “#food” and “#wine.” However, to be perfectly honest, these models are broad to the point that it might be difficult to get seen utilizing them. Rather, attempt to discover specialty hashtags inside your industry. This expands your odds of pulling in the perfect group of spectators to your substance.

A fast Google search will bring you arrangements of specialty hashtags by industry. Post planner has a pleasant rundown, for instance, as does Soldsie. In the event that you need to get increasingly inventive, see what hashtags your current adherents use. This is a more astute approach to locate the correct individuals to engage.

Marked Hashtags

In case you’re propelling an Instagram battle, a marked hashtag is an unquestionable requirement. This applies to challenges, influencer shootouts’ (continue perusing), or new item dispatches.

Marked hashtags are explicit labels that just apply to your image.

They could be your image name, the name of an item or individual, or something unique you’ve made for your battle. Moving further, these are some important things that would help promote the business on Instagram.

-Create Beautiful Visuals

Posting incredible substance is constantly indispensable for online life advertising. It’s what causes them to draw in with your image, and keeps them returning for additional.

On other interpersonal organizations, this can mean sharing connections, posting fascinating articles, and beginning discussions. On Instagram, it starts and finishes with pictures.

The entire system was made to give individuals a chance to share their photographs.

This is particularly valid in case you’re selling items on the web.

As indicated by one examination, 93% of choices in the purchasing procedure depend on visual appearance. Great pictures are imperative.

Besides taking amazing photographs, how might you make your Instagram content all the more engaging?

Pick a topic

The best Instagram records will, in general, have a fundamental subject or tone. You need something that rouses or interests devotees, past basically your items. For instance, Under Armor utilizes the hashtag “#IWILL,” and its presents quite often relate on physically defeating deterrents. Under Armor’s adherents seek uplifting messages and get a little marked promoting every once in a while.

-Work With Influencers

Influencers are industry VIPs, and their pledge goes far with purchasers.

Regardless of whether you’re attempting to manufacture your Instagram nearness or make deals, their support is exactly what you need. To do this, you first need to distinguish the ideal individuals.

Great influencers should:

Have a reasonable crowd (that may really purchase)

Be vocal and noticeable in your industry

Have a background marked by impacting their devotees’ choices

At the end of the day, they really should be persuasive.

Simply having a gigantic after isn’t sufficient.

Moving further, these are some important things that would help promote the business on Instagram.

Author’s Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights clients, helping at лайкиинстаграмнакрутка them to buy real Instagram likes. He loves to travel, write, and play baseball.

Development Insights Startups

5 Business Essentials to Open a New Business

Miley on August 5, 2019

Nowadays, a lot of people are inclining towards starting their own business in order to get rid of the dull and tiring job. Now, people want to enjoy while working and that’s why they want to open their own business which can give them the flexibility of doing work anytime and from anywhere. Having a personal business allows the person to enjoy full benefits of it and also a person can follow his own path of dream and can fulfill his individual targets easily without and intervention. Starting your own business also provides the opportunity to do work while having fun. There are various courses available online which can guide the person with various skills and knowledge of how to start a new business. So if you want to start a new business and wants help in this regard then you can click here and join Coursera free courses.

It’s true that having own business is like an icing on the cake but there are also various difficulties which the business owner have to face. Starting a personal business demands high courage, determination, and high-level competitive skills and also the businessman must also look forward to various activities on regular intervals in order to fully run the business smoothly. Having a personal business is like an adventure which will endure both good and bad times, but the businessman has to stay strong in both the times so as to stay longer and stronger in the market.

There are various tips or an essential which needs to be taken into consideration while starting a personal business. Below is the list of various essentials:

Commitment to one Idea

Entrepreneurs who become successful follow the path of doing one thing at a time. A person must not try to achieve multiple targets or run multiple businesses at the same time rather he must look forward to achieving only one target or dream and should focus on enhancing the level of that business through various ideas. Focusing on one thing at a time enables the person to save more time and money.

Gaining knowledge of the Industry

A person must gain full knowledge of the industry in which he wants to start his own business. In order to gain knowledge, a person must work in that industry for quite some time and also try to go deep in the field so as to know the pros and cons of that field. Also, a person must look forward to the strategies and plans of the competitors and should prepare the strategies better than the competitor’s only then he will succeed in maximizing the growth of his business.

Build a professional team

No businessman can run the business alone, he must take the help of someone in order to carry out the activities smoothly. Also, taking the help and suggestions of other persons allows the businessman to make better decisions which help the businessman to manage the activities of the business smoothly. A businessman put together at least three teams (advisers, board of directors, and own staff) so as to achieve the desired goals. Also, there may be things that you simply don’t have the facilities for, or the skillset within your company to be able to execute. For example, you may be looking to make supplements/vitamins and find that you need to outsource your blister packaging to a company like SS Nutra in order to create a high-quality final product that you will be happy to send out to customers.

Utilize new tools & technology

A businessman must look forward to finding new ways of doing things so as to achieve the goals of the company. Also, a person must utilize new tools and advanced technology and also follow a multi-dimensional approach to growing bigger and faster. A business must use various social media platforms in order to grow the business on an e-commerce platform and also to enhance the number of customers along with the brand name and goodwill. Another important point is to be able to keep all documentation in order. It’s difficult to automate everything at once, but consider using different online tools and forms for various types of business processes (e.g. when working with freelance consultants, you can use online consulting agreement to prevent all ambiguities or use online invoicing tool to make payments easy, or online magazines that can help you to achieve new heights of success).

Avoid short term earnings

A businessman should always focus on achieving the long term goals and earnings because short term earnings help the business owner to earn only money but the long term earnings help the company to grow bigger. Long term earnings ensure that business is doing great in the competitive market and is able to generate its loyalty in the eyes of customers.

So, above all are the basic essentials of starting a new or personal business. So a businessman must take all these tips into consideration in order to avoid the chances of failing. Coursera free courses are the best option available to the person who wants to start a new business and wants to attain deep and high-level knowledge of any field.

Development Insights Products

7 Ways Robotic Process Automation (RPA) Will Revolutionise Banking in 2019

Miley on August 1, 2019

The Deloitte Global RPA Survey 2018 provides a clear indication regarding the significance of RPA benefits: payback was reported at less than 12 months, with an average 20% of full-time equivalent (FTE) capacity provided by software robots.

Adopters’ expectations have been exceeded concerning improving compliance (92%), quality and accuracy (90%), or productivity (86%), to mention a few, view product website. This is the case cross-industry, but we should not forget that banks are pioneers of digital transformation simply because automation technology serves them so well.

A simple reason for this is that robotic process automation (RPA) can assist in dealing with some of the main current challenges in banking, i.e. the need to improve customer service to live up to the standards of a growing number of tech-savvy clients, who expect very precise and rapid processes.

Some of the effects of delegating the responsibility for mundane processes to bots are faster outcomes, not marred by errors, or optimized advisory services.

Robotic process automation can streamline banking operations, making them more efficient and simultaneously lowering costs. According to UiPath, by automating the trade settlement in a global investment bank, the average handling time (AHT) to process trades was reduced from 40 minutes to 3 minutes, with an expected effort benefit of 444 hours per year.

Robotic process automation (RPA) in banking in 2019

Saying that RPA will revolutionize banking in 2019 is a strong statement indeed. What can we expect to happen automation-wise during 2019 in the banking sector?

Orchestrated use of other tools and technologies (e.g. the cloud), more premises for higher-value jobs, improved employee and customer satisfaction, enhanced human-robot collaboration, to name but a few.

We believe the most important development is that robotic process automation adoption is set to become mainstream. This should be easier to understand if you consider that some leading RPA service providers will begin to broaden their reach to small and medium-sized businesses too.

What are the benefits of RPA in banking, the gains that you can reasonably expect to enjoy throughout the current year? In the first place, automation doesn’t require a significant change in your IT department because the implementation is just like adding another low-cost layer to the banking applications already in use.

The launch can be quick since software robots can be tested in short cycle iterations. Then, employees can be trained to handle the bots themselves, without having to wait for help from the IT team. The significant reduction in AHT cited above is easy to understand if you consider software robots’ scalability potential and their capacity to work around the clock, 365 days/year. Moreover, bots remove the burden of menial tasks from employees’ workload, thereby increasing the likelihood that they are satisfied with their jobs.

Let’s now see more concretely how robotic process automation is likely to address some challenges the banking industry may face in 2019. Before diving into specific processes, let’s take a look at the general guidelines for selecting high impact application areas.

You should look for repetitive, mature and stable, rule-based, high-frequency processes, with a low rate of variable outcomes and with readable inputs. We also recommend starting automating activities with measurable savings, to grant objective outcome evaluation and goal achievement. Here are 7 such examples.

1. Credit underwriting

This complex process can be broken down into retail credit assessment, and retail fraud prevention. The problem is that insufficient resources, particularly workforce resources, can weigh heavily on the staff when they have to carry out these tasks.

You’ll better grasp the size of this challenge if you consider the requirement to access multiple internal and external applications to bring to completion the two subprocesses of credit underwriting. But software robots’ integrative capacity allows them to access and process data fast and accurately. They can easily check relevant information, including scanning for a suspicious activity about the credit applicant across different databases.

Bots can accurately predict the customer risk of fraudulent activity based on analyzing these data patterns. They can then gather all the information needed for credit assessment and fraud prevention in a single report to be presented to the human credit analyst. The analyst is thus freed from the painstaking task of carefully tracking bank account and credit card activity and can make a good decision based on the bot’s assessment.

A case study from UiPath illustrates this scenario, where bots performed these activities in 5 minutes with exceptional accuracy (as opposed to one hour for manual processing).

2. Trade financing

This process calls for a collection of documents in various formats, such as purchase orders, bills, or invoices. Software robots can easily parse through this variety of documents to capture, classify, and extract the relevant information.

Furthermore, they can also handle matching and validation tasks. The outcome can then be delivered to the document management systems as a simple Excel spreadsheet.

3. Corporate loan processing

This activity requires, in the first place, collecting application forms and supporting documents from multiple sources, such as fax machines, printers, or email folders. Bots are not at all bothered by the need to check multiple sources. They scan the documents, categorize and extract the needed data, and export it to an Excel spreadsheet, which is part of the document repository.

4. Account opening

A whitepaper from Tata Consultancy Services named “Why Banks Must Bank on RPA” gives the example of a global bank using software robots to pick out information from input forms and deliver it to various host applications.

By so doing, the bank was able to avoid the daunts of manual processing, such as high rates of error and increased processing time. The outcome was indeed satisfactory: almost a third of processing time, zero error, and cost reduction of $50.000/year.

5. Customer service

RPA can easily handle customers’ low priority queries on its own while allowing the human minds to concentrate on the high priority ones, which require more complex and intense processing (and offer correspondingly higher job satisfaction).

Software bots can verify faster and more accurate customer details from different sources, and consequently onboard them promptly. The resulting capacity to reduce waiting times contributes significantly to the bank’s improved relations with customers and consequently, to their higher satisfaction with the bank.

6. Know Your Customer (KYC) processes

KYC is an essential compliance process for all banks. It is underpinned by activities such as customer data collection, screening, and validation. Given the software robots’ ability for fast and accurate data processing, they are prime candidates to take over these repetitive tasks.

7. Processing credit card applications

RPA software streamlines document gathering, making credit and background checks, and finally, deciding customer eligibility for a credit card based on clearly set parameters. This results in a substantial reduction of waiting times for credit card applications, thereby addressing an important challenge in banking.

Conclusion

Competition in the banking sector is fierce. Banks must use all resources to meet customer expectations, optimize costs, and react appropriately to FinTech players’ counter competition. They must do so in conditions of rising workforce costs and scarcity of skilled resources.

Simultaneously, the competitive atmosphere demands increased productivity. As you may notice, there are a lot of imperatives involved. They all call for leveraging robotic process automation in banking to successfully attain business targets such as cost-effectively transforming the backend, decreased processing times, increased accuracy, overall efficiency, and quicker time-to-market.

It comes as no surprise then that RPA in the banking sector provides a good example of why automation is a noteworthy competitive advantage.

About the author

Daniel Pullen is General Manager at CiGen, one of the first dedicated Robotic Process Automation companies based in Australia. He is passionate about intelligent automation, robotics automation consulting and bringing the benefits of digital robotics into the workplace.

Development

Experts Discuss Ways For Improving Database Performance

Miley on July 31, 2019

In this day and age, there’s a lot of buzz about website performance. With Google recently announcing they’re focusing on site speed, functionality, and more, it matters more than ever just how well your website works. While design and style are still important factors, these are nothing but a shell. Your database is the foundation of any application. WIthout your database, you’re left with nothing.

If your database is performing poorly, your website is performing poorly. In this competitive online landscape, that’s simply something you can’t afford. The good news is you don’t have to settle for subpar performance.

What Is Database Performance?

What exactly does it mean when we say “database performance?” This can be a hard definition to track down. The best way to think about database performance is in terms of supply and demand. The DBMS supplies information to those who are requesting it, and this rate that the information is supplied can be thought of as “database performance.”

Now that you understand database performance, what are the factors that affect your database?

Workload – First, your workload affects database performance. Your workload is the demand, such as the system commands, online transactions, batch jobs, etc.
Throughput – This is the total capacity of the computer to process data. It includes things like machine capability, operating system, hardware capacity, and more.
Resources – Next, the resources refers to the hardware and system tools at the disposal of the system.
Optimization – This means that you have provided up-to-date and accurate database statistics for your optimizer to make sure your SQL queries are optimal. This is an ongoing effect, and it can also include coding utility options and proper application design.
Contention – Finally, the contention is the condition in which two or more aspects of the workload are trying to use a single resource in a way that’s conflicting. This can slow down the performance.

How To Improve Your Database Performance

Now that you have a better understanding of all of the factors that go into database performance, it’s time to jump into action. Let’s see what the top bloggers have to say about database performance.

There are a number of small solutions to improve your overall database performance. Believe it or not, you usually only need one or a few of these to resolve any database performance issues, leading to a better website in just minutes. This is one of the few areas in development where minor adjustments can have a large impact.

In this guide, we’re talking to the experts. We’re asking for their best tips when it comes to fine-tuning your database. How do you maximize system resources? How do you optimize performance every time? We’ll answer these questions and more. Let’s get started as we ask the experts to discuss ways for improving database performance.

Development Insights Martech

Top Five Reasons to Verify Your Email List

Miley on July 30, 2019

Email marketing continues to be one of the most effective strategies to garner leads and sales. However, for a successful email marketing campaign, there’s more you need to do. From good design down to interesting content, everything should be almost perfect and catered to your subscribers.

And of course, you also need to make sure that the people you send emails to are the right ones. This means you’ll need to verify your email lists regularly, which some people may not actually like doing. While it’s admittedly a tedious task, it’s very beneficial and can help with your overall email marketing strategies.

But why exactly should you invest your time in your verifying email lists? Read on as I show you the top five reasons to verify your email list now!

Top Five Reasons to Verify Your Email List

What happens when you don’t verify your email list regularly? Think of it as leaving your doors open in bad neighborhoods, meaning you only get low-quality traffic. With that said, these are the five specific reasons why you need to run through your existing email lists regularly:

1. Improves Your Inbox Deliverability and Engagement Rates

Your email marketing campaign means nothing if it doesn’t reach inboxes, which is referred to as inbox deliverability. This is correlated to a Sender Score, which is a system that identifies you as either a spammer or trusted sender.

With better quality data from verified email lists, it equates to better performance, listing you as a trusted sender. This lessens the chances of your emails reaching spam folder.

Besides this, verifying email data can help you eliminate emails that don’t matter to your campaign. While it means your list size is smaller, it also means better and more quality engagement. It increases the chance of improving your open and click-through rate.

2. Reduces Hard Bounces and Spam Complaints

If you don’t already know yet, hard bounces are such nightmares in email marketing. It lowers your Sender Score, also leading to your meal becoming blacklisted. That’s why it’s important to verify your email, which checks accounts to make sure you only send it to real users.

You don’t only look up the email database, but you also need to check that usernames are registered and have active mailboxes. It gives you assurance your email lists are engaging, lessening any chances of an increased hard bounce rate.

Also, with verified email addresses that actively subscribed to your emails, this lessens the number of spam complaints. This is an advanced email validation tool, costing a bit more but worth it!

3. Avoid Sending to High-Risk and Temporary Emails

What are risky email accounts? These involve sending emails to well-known litigators in the world of email marketing. Or, it can involve email accounts that are linked to chargeback or fraud!

If you send emails to such email addresses, it can be troublesome, leading to you in the blacklist. With proper email validation, it prevents you from emailing high-risk accounts and the dreaded blacklist!

Besides this, many fraudsters also use temporary email accounts. These are emails that are randomly generated and last for only less than two days. Since they do look real on the day of collecting such emails, it sneaks into your opt-in process.

By using an email validation service, they identify any temporary email account and eliminate it immediately. This saves you from looking like spam.

4. Identify Catch-All Email Accounts

For those in the B2B industry, you’re probably already familiar with the catch-all mail servers. These are server configurations which accept emails sent to whatever username, even if mailboxes aren’t created yet! So the email looks real but that result in a kickback.

With the right email validation process, you’re familiar with what mail servers are configured in that way. This has you make the right decisions with your marketing campaign.

5. No More Spambot and Alert Typos

Spambot would flood contact forms with fake data for various reasons. While some companies use CAPTCHA codes to reduce the bots, doing so frustrates subscribers, discouraging them from trying. Once you’re familiar with differences between fake and real accounts, you beat the bots and make the subscription process easier for real users.

Also, email verification prompts if users make a mistake. It lessens human error as they type down their email, with services detecting which is real and what isn’t. Both you and the subscriber will be alerted with an error message if given the wrong data, which has you convert such data to quality email contacts.

How to Verify Your Email Lists

Now that you know all about why it’s important to verify your email lists, how can you do so?

Fortunately, there are many different email verification services you can find online! You can either hire companies to do the job for you or look for services online to do the job for you.

Just make sure that you check the service’s reputation and performance, basing it on overall customer reviews. It’s also important to select the right email verification service that’s reasonably priced. After all, quality services don’t come free!

This allows you to filter out all spammy and useless email accounts quickly. You won’t have to hassle yourself to do it and can focus more on your actual marketing campaign for better results.

Wrapping It Up

Email verification is crucial to campaign the email deliverability and its overall performance. If not, then expect some complaints and hard bounces, which would definitely be a nightmare for many marketers. You’ll be surprised that it isn’t as difficult to do as well, as some options of email verification services do the job for you!

Hopefully, this article on the top five reasons to verify your email list gave you an idea of what to do! So don’t wait any longer and start taking the right steps into verifying your email lists now.

If you have any questions or want to share your own experiences with verifying email lists, then comment below. Your thoughts are much appreciated!

Development Insights Martech Products

Importance of Live Event Integration for Tech Enterprise Marketing

Miley on July 22, 2019

To keep with the changing scenario of modern business marketing, enterprise technology, and software companies especially need to follow a different approach in their marketing endeavor. The prime objective should be to leverage tactics that will ensure that they have real results.

In this modern business world, there is an increased competition especially in the technology companies to gain more attention to the different digital channels that are available. The technology companies in the Business to Business sector especially are often found to be struggling to reach out to the right decision-makers to get an idea to increase their sales funnel on the right channels.

However, this inability of them to connect with the decision-makers regarding an important issue or challenge and to find the most dynamic a solution to meet their business goals create a dramatic, if not a drastic impact on the success of most enterprise technology organizations.

The solution to the issue

Now the question is what should you do in such a situation? According to expert marketers and digital marketing agencies like blastup.com and others, if you want to maximize your investment in your marketing initiatives you must look for:

Workable strategies and tools that have the potential to engage these decision-makers and
Making they understand the specific challenges that you are facing currently.

Since they are the thought leaders of the industry they will come up with useful and most dynamic and unique solutions that will help you to gain substantial ROI.

In addition to that, the best things that you can do as a technology, the company is to transform how you market yourself. This will help you to emphasize digital marketing because no matter how counterintuitive it may seem to you, face-to-face interactions are the most important thing to consider. Using the digital channels solely you will be able to separate contenders from pretenders.

Attending live events

Attending and integrating live events will let you have a different focus on your marketing approach, depending on where your organization and solution stands in the marketplace. This will help you to meet your core marketing needs at any point in time and given circumstances. Apart from that, there are several other good reasons to integrate live events with your digital marketing strategy.

Better branding and awareness: For any startup tech company, the main challenge during the early stage is to get noticed in the marketplace. If you take help of the live events you will get a better opportunity to showcase your skill and a couple of good factors about your solution. Live events will also help you to the history of your company as well as yourself. All these will ensure a better branding and creating a larger awareness about your tech company among the audience, targeted and beyond. The prime objective is to get the word out in the marketplace so that when prospects evaluate your solutions eventually they find you ready for service.
More lead generation: If your business is in a much more mature stage, you will need to generate more ‘face to face’ sales leads. Planning here is a crucial aspect and therefore you must make sure that you communicate well with all your important prospects well in advance so that you can drive more attendance to your booth in the event. To collect more contacts, you can have systems installed in place. This will ensure that you have more qualifying leads. You will be better off if you also set up follow-up sales engagements either during the event or after it.
Stronger customer engagement: To meet and greet your existing customers, there is no better way than live events. This will help you to engage with them in a more fun way in a low-pressure format. Since they are your customers already, it will be easier for you to know them in a more personal and granular level. You can discuss their success more casually regarding your solutions. This will, in turn, help you to know whether or not there are any potential up-sell openings.
Impart education: You can organize educational workshops and content in the live event to draw more current customers and new prospects towards you. This will also help you to drive decision-makers to your company on the technical side. This will also help you to gain contact info upfront before you set up any training session. You will also be able to follow up with them just to find out what they got out of the event and the consequent sessions. Finally, you will be able to determine whether they are any good as a potential sales qualified lead.

To organize and attend live events more frequently you must make sure that you stay engaged and active on social media not only before the event but also after it as well. In addition to that you must also:

Encourage your employees especially in the sales team
Spread the word on social channels such as Facebook, Twitter, LinkedIn and others
Find ways to maximize the probabilities of active prospects attending or meeting and
Moving ahead along your sales funnel and cycle.

To move ahead with your sales cycle, you will have to choose the best and most effective channels both online and offline to market your events. A few of these channels are:

Website and blogs
Email and social media
Social communities
Mobile web and apps
SMS text
Paid search and outdoor ads
Online display advertising and direct mail
Affiliate marketing
Print and other media
Telemarketing and others.

All these will help you to get quick exposure and increase the volume of your prospects. All you have to do now is create a useful and smart strategy to nurture these prospects and convert them to your sales leads.

Technology will help you a great deal in all these with marketing automation and set up a proper sequence to follow.

Author’s Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

Development Insights Martech Products SaaS

Benefits of Developing Mobile Application for Business

Miley on July 19, 2019

Did you know mobile apps are predicted to generate 189 billion USD in revenue by 2020, and right now, the Apple App Store has more than 2 million apps ready to download while Google Play Store has almost 3 million apps? Tools, communication, social media, entertainment, shopping, and health are some of the most popular uses of the mobile application. Individual developers may make some of these apps. Others might be small businesses. Whoever it is, it is evident that certain benefits of mobile apps can’t be denied.

So, here are seven benefits of mobile apps for small business

– Promote Communication

The objective of developing a mobile app is to make mobility more dynamic and communication more efficient. Apps are a useful tool for communication between management, employees, and stakeholders. Additionally, mobile apps are also a robust way to create awareness about company activities, promotional offers, and product launches. Whether it is geo-targeting or direct communication, an app can work miracles.

People also use apps to search the web when they are moving. Besides hunting, apps also enable users to get in touch with the company’s management. It is reasonable to post notifications based on the demographics and proximity of users through mobile apps. Therefore, apps, in a way, help your business meet your customer’s demands and enhance marketing strategies.

– Grow Customer Loyalty

It is a difficult job to create and manage your business’s reputation online. Here, mobile apps become an online agent. They build an uninterrupted and seamless link between a company and its customers. You can add many features that would let users finish tasks, starting from reminders to offering better customer services. Apps help to spread awareness swiftly about your products, which helps in growing brand recognition.

Additional Helpful Resources:

10 Ways Your Business Can Grow with a Mobile App

Stand Out Of The Crowd With The Best Of Mobile App Development

Top 10 Mobile App Development Trends to Watch Out in 2019

– Boost Company Sales

As already mentioned, mobile business apps that are rich in features can increase recognition of your physical or digital products. You can take advantage of the paradigm shift now happening where people are moving more to smartphones from desktops or laptops when they search online for products. People today do a lot of product browsing when they are either waiting or traveling. Your app allows you to approach a broader audience that contains such people.

Apps also offer easy, interactive, and quick navigation. It makes them more suitable for browsing and shopping when contrasted to websites. Thus, customers prefer mobile apps more to buy products. Sites can facilitate awareness, but mobile apps are more suitable to elevate brands and produce sales. These are some advantages of mobile apps over websites.

– Improve Customer Engagement

Mobile apps are more interactive and engaging than enterprise websites. It bolsters business-to-customer communication by expediting customers to get in touch with the management regularly. Be it reviews, feedback, suggestions, or complaints, users can quickly provide their views and also use your social media accounts for the same. Since you can be in direct contact with customers, an app helps a lot in improving customer engagement.

– Offer Competitive Advantage

When your app performs seamlessly and is visually appealing, you are already way ahead of the crowd. With regular updates that meet the demands of users and address the evolving needs of a business, you manage to retain customers, and this gives you an advantage over your competitors who may not have invested in an app yet.

– Develop Brand Recognition

Customer support, reviews, loyalty program, and integration with social media are among the most appealing and essential features to a user. These features help the brand grow and add to your online marketing efforts. Business mobile apps provide a cost-effective method of promotion. Hoarding, newspaper ads, or paid ads on social media can consume a considerable part of your advertising funds when you want to develop brand recognition. However, with an app, you don’t need to spend a lot on developing brand recognition.

– Increase Visibility

Google has created its mobile-first approach, which it is now more comfortable for you to get noticed and improve visibility with your mobile app business. With a tailored app, you can get word-of-mouth suggestions with sharing on social media. You can reach a larger audience through this, and your online visibility is also enhanced.

There are also other ways to create buzz to enhance visibility. With advancements in technology, IoT, AR, and VR becoming mainstream, many app development enterprises are ready to integrate these technologies into their apps, which offers users an engaging, interactive, and immersive experience.

Conclusion

By extending all these advantages, a mobile app rich in features can take the business to the ensuing level of success irrespective of its scale and size.

Author Bio

Maria Brown is Chief Content Editor, Blogger and maintaining Social Media Optimization for 21Twelve Interactive which is one the top iPhone App development company in India and USA. She believes in sharing her strong knowledge base with a leaned concentration on entrepreneurship and business. She also writes for Top Mobile App Development Companies. Follow her on @Twitter.