Category: Development

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Top Reasons to Choose Python for Artificial Intelligence Projects

on October 15, 2019

Artificial Intelligence is dominating all types of businesses across the world and every individual wants to leverage the best of AI for their upcoming projects. But which programming language you should go for when working on an AI-based project? There are multiple programming languages such as Java, Python, C sharp and much more for working with AI-based projects. 

The language selection simply relies on variables like the simplicity of code, individual inclination, accessibility of engineers and the sky is the limit from there Despite other criteria, the skills of the developers matter the most yet the companies need to choose the one who is better for hiring or outsourcing their project. In current times, Python is the most recommended language for AI and ML. 

What is Python?

Python is an OOP-based high level and interpreted programming language that is used in rapid application development. It works well for connecting the existing components altogether. Python is becoming one of the fastest-growing languages due to its ease of learning, adaptability, and scalability. Different reasons to select the Python are its more noteworthy help and advancing libraries to settle on it a decent decision for any undertaking be it WebApp, MobileApp, Data Science, IoT or AI. 

Why use Python for AI and Machine Learning?

No matter if you are a startup or an MNC, Python offers a huge list of benefits to all. Python is favored by the developers as a whole host of applications but what makes it a good fit for the AI-based projects. 

  • Platform Independent

Python is more than just easy to use and learn as it can be handled with much more versatility. This means Python for AI advancement can be executed on any stage like Linux, Windows, macOS, Unix and substantially more. At the point when you have to move the procedure starting with one stage then onto the next, the designers are required to actualize variation little scale changes and amend a couple of lines of code so as to make an executable type of code for the chose stage. For doing likewise, the engineers can use the PyInstaller bundles to set up their code to keep running on various stages in this manner setting aside time and cash. 

  • Easy Readability

Python is anything but difficult to peruse and thus every Python designer comprehends the code of their friends and adjusts, duplicate or offer it. Python doesn’t enjoy any confounding or clashing standards and that prompts an increasingly proficient trade of calculations, apparatuses, and thoughts among AI and ML specialists. Apparatuses like IPython are accessible in the market which goes about as an intelligent shell to give additional highlights, for example, investigating, testing, tab-finishing, and others to encourage the work procedure. 

  • Low Entry Barrier

Working with the AI and ML humors you to manage the heaps of information that should be prepared in the most effective and advantageous manner.  Due to Python’s low entry barrier, more and more data scientists are using it for building AI projects without wasting plenty of time learning the language. 

Python simply interprets your everyday English language and thereby making it the easiest then others. Working with the simplex syntax on the complex systems build clear relations between the system elements. Take an instance of the below-given code to search whether an entered number is prime or not. Here’s the snapshot of the code.

You can see how easy it is to write the code which is fully understood by the person who knows the simple English words. 

  • Better Options of Visualization

Although Python consists of a huge variety of libraries, some of them are great visualization tools. However, it is vital to highlight that while working in artificial intelligence, machine learning, and deep learning; the data representation should be in a proper human-readable format. Additionally, the Matplotlib library enables information researchers to make graphs, histograms, and plots for better information perception, successful introduction, and representation. Different application programming interfaces can make the perception procedure a lot more straightforward and simple to assemble clear reports.

  • Huge Community Support

It is always beneficial and helpful when a programming language provides strong community support. Python is an open-source language that comes with a bunch of free resources for beginners to utilize them during the programming. Also, a bulk of Python documentation is available on the internet along with the Python forums and communities where the machine learning experts have a brief discussion over errors and how they can solve the problems in order to help each other out. Moreover, it is assessed that Python will turn out to be increasingly more prominent among every one of the information researchers. As per the report by StackOverflow, the Python popularity is estimated to grow until 2020 which depicts how easy it is going to be for the developers to work on it.

Summing Up

Here, we come to the end of the article. We have perceived how AI and ML are quickly developing and widespread advancements that let the information researchers settle their genuine quandaries and think of shrewd arrangements. Till then – keep learning!

Author Bio

HP Morgan working as Tech Analyst at https://www.tatvasoft.com.au, A Custom Software development in Australia. He is having seven years of experience in a Technological domain and helps the organization of all shapes. He loves to travel to Spontaneous places. 

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The Website Accessibility Checklist – Seven Crucial Points to Consider

on October 12, 2019

An accessible website is one that ensures that everyone can access and read online data. It includes both people who have disabilities and the ones who don’t. The provision for online services and data via the web got covered by the Disability Discrimination Act in 1993.

The WCAG (Web Content Accessibility Guidelines) puts forward the best practices that business owners and brand owners can use, to make their website accessible to all. All the guidelines urge the business owners and brand to check accessibility of their business websites at every all. The crucial points that you should consider are:

1. Images and pictures

It is essential that all your photographs have an Alt text, till such time it gets used only for decoration purposes. Images and photos that get used only for decorations, for instance, a border or a bullet point, there the alt text should stay empty. In the case of a descriptive or a long alt text, the long description needs to get used. It is essential to use text instead of a picture of the text. The exception applies in case of a brand name or logo. Hence, make sure to check the alt text by placing the mouse pointer atop the picture, where a yellow box will show-up along with the image description.

The reason for implementing this practice is that people who are visually impaired will listen to the alt text and get to learn about the image. The texts that get showcased as a picture can remain unclear when the picture size gets maximized by people who are visually challenged.

2. Colors

Make sure that your website has a high contrast between the text color and background color. Else reading the website content will become difficult. Also, the color should be prompt and successful in conveying the data. Assess the contrast by making sure that the backgrounds are light with a dark text or vice versa. When your text has very less contrast then reading the website, the text becomes challenging. And people with sight problems might have to strain their eyes, which can result in further issues. Also, people who have visual problems based on colors might face a problem when you try to share data using colors. 

3. The video and the audio

You need to assign captions, transcripts or subtitles with audio and video content. As the audio plays automatically on the site, you should ensure that the people can stop the sound as per their discretion. You need to check whether the video and audio come with written transcripts or open captions. It is because people who have hearing issues, make use of the subtitles and the captions and read the content. The sounds that start playing with no choice to stop can get confusing for people who want to listen to your website content. 

4. Text

You need to make sure that you can magnify the text without causing any harm to the content or web page functionality. You shouldn’t be using text images for any decorative purposes. Even when the user reduces or enlarges the text size, the webpage should be making complete sense to the browser. Individuals who have low visibility issues have to maximize the text size for viewing the web content. Images have a chance to become slightly blurred when it gets resized. Hence, make use of a straight style and text as you think is perfect. However, the same rule doesn’t apply for the brand name or brand logo. 

5. Forms

It comprises of text entry, checkboxes, and buttons. You should ensure that you have labels very close to the field where users can click on. Also, verify that areas that ask for information, such as comments or email comes with a label close it that explains the reason for sharing the data. It is because individuals who make use of assistive technologies can recognize all that they have to share in these spaces. Furthermore, they will also listen to directions to acknowledge the purpose of the area.

6. Links

It is essential to make sure that all your links describe the place the link is going and the link objective. When you are linking to documents, make sure that you specify the document type that is PDF or DOC along with the file size. Make sure that all the links get shown accurately.

There will be people who will listen to these links and would want to know about the link. They might also want to know about the methods of selecting the link if they’re going to open a document or the link. Generally, the file size can result in a slow connection and the scope to assess the time required for the document to open with their internet connection.

7. Flashing and page time limits

Make sure that the pages come with a time limit and have the option to manage and modify the same. Factors like scrolling, blinking, and moving can get used for showcasing the content if it stays for lesser than approximately three seconds. Make sure that you don’t place anything on the pages that flashes for over three times in a second. There can be limits on the webpage. However, if that holds true for you, for instance, there’s time after which there’s a page chance, make sure you have the option to turn it off entirely as well.  

Some individuals take some time to have a look at the web pages.  And when there are changes even before browsing gets complete, these people can get confused as they navigate the site. It results in a frustrating experience. And this might lead to seizures and lead to significant accessibility issues.

A business owner might not be aware of all these factors that are present in the web accessibility checklist. For that, you must get in touch with an expert service provider who can help you with this. Usually, SEO agencies and web development companies can provide you with this checklist and help you get started. Once you implement the core components of the list, you can witness site improvements to a great extent.

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New Tech Your Restaurant Needs: Employee Scheduling Software

on October 12, 2019

Autumn is a wonderful time of year where the summer heat gives way to cooler and more comfortable temperatures, but restaurant owners may miss the heavier foot traffic from the patio rush. It’s important to consider using whatever tool can help your restaurant.

While restaurants have existed for hundreds of years, in just the last few technologies have emerged which makes all the behind the scenes aspects of running a restaurant considerably easier, and brings powerful features to get improved results.

Employee scheduling software brings modern simplicity to streamline logistics and deep data that drives decisions for your restaurant’s management. Read on to learn more about employee scheduling software and all the ways it can boost your business this fall.

Amazing Schedules, Quickly

One of the biggest drains on a restaurant’s budget is labor costs, so it’s crucial to find ways to make your employees more efficient. Employee scheduling software can reduce the amount of time it takes to produce a responsive schedule that all your staff will love in up to 80% less time than it would otherwise take.

The amount of time it saves results in a 1-3% reduction in labor costs, giving you direct and immediate results. It also simplifies what can be a frustrating task, which your staff will appreciate.

Keep Connected Efficiently

Employee scheduling software makes it easy for staff and managers to stay connected on the go. Employees can relay their work available to their manager and request days off remotely via the app. Managers can approve the days off remotely, too. This makes managing their personal lives much easier and helps keep the staffing organized well in advance.

In addition to chat features, there are also extremely useful tools that inform staff of what they need to know without overburdening them with long, time-consuming email threads. An “announcement” tool lets managers send a one-way message to all their staff, or only to the employees who need to be in the know, with information such as that day’s lunch special.

Modern technology makes keeping connected easier, efficient, and less time-consuming.

Stay Informed About Everything

Employee scheduling software gives managers and executives a true aerial view of everything going on at each restaurant location. The software links to all commonly used Point Of Sales systems and the manager log books display statistics and hard data about all aspects of the restaurant, including labor costs, sales, expected sales, attendance, and more.

It’s easy to compare this data against past statistics. Because it’s cloud-based, the logbooks get updated in real-time, they’re accessible anywhere and are impossible to lose. 

Choose to track custom statistics that matter to your restaurant. Plus, there’s a special section for employee feedback, so decision-makers know about aspects of the restaurant that don’t always get quantified into hard data.

The restaurant business is never an easy one, and some seasons are more uphill than others. This fall, make sure you have the tech tools like employee scheduling software that gives your restaurant the best chance for success.

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What Is Bitcoin Mining and Is It Still Profitable in 2019

on October 7, 2019

As you may already know by now, Bitcoin is the very first cryptocurrency that started the era of digital money and blockchain technology. What’s more, Bitcoin became the only crypto with a high enough price to get people interested in mining it. 

Although the price of Bitcoin has fluctuated dramatically over the last decade, many people are still hell-bent on obtaining it through mining, whereas others prefer to work the market in their favor investor-wise. 

Today, almost 18 million Bitcoins have already been mined and there are only around 3 million left to go. However, the question remains as to whether or not mining Bitcoin is still profitable today as it was years back. That depends on a lot more factors than just the Bitcoin price, unfortunately. That being said, let’s look at what Bitcoin mining is and whether it will yield any profits today, shall we? 

What is Bitcoin mining?

The Blockchain ledger is decentralized. That means that it requires hardware borrowed from other people using it in order for the ledger to execute mathematical equations and complex algorithms. These algorithms help verify and record transactions. 

Borrowing hardware to the blockchain is called mining because anyone who participates in the mining process can compete to solve the equation and the first one to solve the complex equation wins and is rewarded with 12.5 Bitcoins, as well as transaction fees. 

It seems simple enough but it’s far from it. Alone, you stand very little chance of winning, which is why people group up in so-called pools to increase their odds and share the prize. In order to participate, everyone must pay a fee, which varies from 1.5% to 3%. After that, the Bitcoin ledger uses a method called “Proof of Work” where every participant holds a copy of the ledger where transactions are recorded. 

Profitability factors

As mentioned before, there are a lot of factors aside from the price of Bitcoin that determine whether your efforts will yield any profits or not. That said, here are some of the most important factors that should be considered when determining the profitability of mining.

  • The price of hardware – Powerful hardware means more efficient mining. You can build your own rig or consider a pre-made and more affordable Bitcoin mining rig. Either way, you need to invest in ASIC (Application Specific Integrated Chip) grade hardware.
  • The price of Bitcoin – This is a major factor, of course, especially since the price can drastically vary due to market volatility.
  • Hash Rate – The rate at which your hardware is able to solve complex mathematical problems. The higher the rate, the more chances of solving the block problem and getting the reward.
  • Competition – The more people participate in the mining pool, the higher the fees are.
  • Difficulty – Each block that’s been solved opens up a new block which more difficult to solve than the previous one. What’s more, the more people participate in the block, the more complex the problems become since the network adjusts in accordance with it. 
  • The price of electricity – This is your highest overhead cost that can easily undermine your profits. The more efficient your hardware is, i.e. higher hash rate, the more power it consumes. Therefore, you must be extra careful when calculating per kW of electricity cost in your country. Know that powerful hardware consumes between 1500kW and 2000kW while being required to work 24/7.

Is mining worth it?

At the end of the day, deciding whether or not mining is still profitable in 2019 comes down to a lot of factors. For some people who are dedicated miners, the profits may outweigh the costs mainly because these miners calculate every step and every margin thoroughly. On the other hand, people who decide to mine casually can either get lucky or drown in expenses. 

In retrospect, it’s pretty much down to personal preferences and experiences. However, when it comes to mining Bitcoins, there’s the fact that there are many companies and mining farms that are also interested in mining. In such cases, individual miners and even groups of miners can hardly compete against entire datacenters of mining hardware. 

So, to answer the question, “Is mining Bitcoin still profitable in 2019?” The answer is probably not, but then again, it could be. It all comes down to determining each factor and calculating, as well as weighing both costs and profits. At this point, you should probably be able to find the answer for yourself based on what you want to do.

Due to the fact that there’s a finite number of Bitcoins left to be mined, people are eager to get their hands on them through mining. However, the fewer the Bitcoins are left, the more complicated it becomes to actually mine them. Even though Bitcoin still holds a high value on the crypto market, it seems that it’s only profitable to mine it to those who can afford to mine it, in the first place. 

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7 Factors to Consider When Looking for a Web Hosting Provider

on September 29, 2019

When looking for a web hosting provider, it’s best to first consider things first before deciding. Almost a lot of companies offer similar claims, like unlimited bandwidth, unlimited email, and disk space. 

But the thing is, you also have to be sure that the company that you work with offers 99 percent uptime (or even higher than that), 24/7 support, site and store builders, and so much more.

So, it’s really up to you to do your homework first before deciding which web hosting company you should choose. 

This guide will help you on which web hosting to choose and selecting the service package that suits your needs. 

Price comparison

Web hosting packages vary in price. When you’re just starting out, it might be tempting to pick the cheapest options out there to save on your start-up costs.

Although these cheap packages might sound appealing at first, you could still potentially find yourself paying for additional costs down the line. 

Even if your initial package might cost just a few dollars a month for shared hosting, if your site is starting to gain a significant amount of traffic, you will need to upgrade your options.

Also, remember that switching hosts can be expensive. It’s possible to find an excellent deal in these packages, but you first need to know where to look. 

Compare the prices first, and pick a host that can perfectly cater to your needs, and not just because of what a great deal it is. 

Specs and limitations

Examine your site and figure out what you want to do. If you’re going to set up an e-commerce site, start a blog, then again, don’t go with the least expensive web hosting packages that you can find.

Going with a cheap hosting site doesn’t probably have 24/7 customer support, a disk space, RAM or managed cpanel VPS. Aside from that, your website would be experiencing a lot of downtimes and loading issues that will frustrate you. For instance, HostNamaste offers great options for these VPS’s: OpenVZ VPS and KVM VPS

Ask for the specific features that are included with the overall costs. Do they charge extra for backups, support, additional domains, and other things like that? Call them to clarify some concerns.

Don’t hesitate to ask difficult questions. Talk to them and tell them how you envision your site to be. They should take your website seriously, just like you do.

Customer reviews

This is where you should really do your homework. Do a quick Google search to see hosting reviews about your preferred service provider. Check out what customers have to say about them.

Doing so will help you gain a lot of insight into how their previous customers feel about their managed cloud hosting and web hosting company’s packages and services.

How about their customer support team? Are they easy to get in touch with when one encounters a technical issue? When one does find a problem with their site, what is their course of action?

Technical support

It’s expected that you’ll encounter several issues down the road, especially during the early days of setting up your site. So having a well-trained technical support team that’s friendly, and responds immediately should be one of your top priorities.

Ideally, look for a company that offers 24/7 support. Remember that your site acts as your 24/7 salesperson. 

So, if you encounter a major issue, say, during the wee hours of the morning that needs to be resolved immediately, you should have a support team that you can easily get in touch with through live chat, email, or phone. 

Security

One of the most overlooked factors when choosing a web hosting provider is site security.

Although website security mostly depends on how you develop your site, choosing a secured hosting right off the bat can go a long way. It will keep potential hackers at bay.

Make sure that the vendor regularly updates their machines, and do anti-virus and anti-malware scans periodically. 

Finally, there should be an access control that’s provided, which only gives authorized people to access the administrative features of your site.

Hosting hardware

Your hosting provider’s hardware will regulate the hosting performance, which directly affects the site speed of a website. So it’s crucial to know what particular hardware they’re using, and it is sufficient enough to meet your needs. 

Are their servers regularly tested? Do they have a data center that’s equipped with the latest technology? 

Refund policy

Some hosting providers offer a refund or trial period, wherein you can try their services for a brief period before deciding whether you want to continue or not.

Look for a host that offers an extended trial period. That way, you’ll have enough time to try their services for that particular plan. 

Final Word

There are a lot of things that you have to consider before ultimately choosing a web hosting provider that you can work with. Remember that the web hosting company that you pick is the very foundation where your site will be built upon. So, it’s essential to pick the right one for your needs.

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Skills You Need to be a Good Python Developer

on September 26, 2019

There is a high demand for quality, experienced Python developers like ramotion-web. This isn’t just because the language is so widely used and popular, but because it has become a solution for many areas. From data science and machine learning to web applications, python is an effective and sought-after tool.

However, it’s not enough for you to simply master the actual language. In fact, some consider this the easiest step in the process of becoming a Python developer. You need other skills, too. Keep reading to learn what these other necessary skills are.  

An Expertise of Core Python

This is the foundation of any Python developer. If you want to achieve success in this career, you need to understand the core python concepts. These include the following:

  • Iterators
  • Data Structures
  • Generators
  • OOPs concepts
  • Exception Handling
  • File handling concepts
  • Variables and data types

However, learning the core language (as mentioned above) is only the first step in mastering this language and becoming a successful Python developer.

Python Frameworks

Knowing the Python frameworks is another must; however, this doesn’t mean that as a developer you have to know all of them. Based on the project, you may need to know one or another, but the most common ones used are CherryPy, Flask, and Django. If you already know Python, there’s a good chance you have worked with at least one of these popular frameworks.

Object Relational Mappers

ORM is a type of programming technique used in computer science that’s needed when converting data between incompatible systems using an Object-Oriented programming language. It creates a “virtual object database,” which you can use from any programming language. Most programmers use customized ORM tools.

A Basic Understanding of Various Front-End Technologies (JavaScript, CSS3, HTML5)

Sometimes, Python developers must work with the frontend team to match together the server-side and the client-side. This means Python developers need a basic understanding of how the frontend works, what’s possible and what’s not, and how the application will appear.

While there is likely a UX team, SCRUM master, and project or product manager to coordinate the workflow, it’s still good to have a basic understanding of front-end tasks.

Data Science

Data science offers a world of new opportunities. After deciding that being a Python developer is for you, there are several prerequisites you need to know starting with things you learn in high school mathematics, such as statistics, probability, etc. Some of the other parts of data science you need to understand, and use include SQL knowledge; the use of Python packages, data wrangling and data cleanup, analysis of data, and visualization of data.

Version Control

Making sure you track all the changes made to your file to source the code, later on, is a must for all developers. In most job offers; this is listed as a requirement. The good news is, it’s not too hard to become familiar with and if you have been coding for a while, you are probably familiar with words such as “commit, pull, fork and push” in this context.

Source: Pixabay

AI and Machine Learning

This is going to be extremely beneficial for you if you know what it’s about and what it offers. With AI and machine learning, along with deep learning, the field is constantly growing and evolving. Python is an ideal language for this. If you already have a basic understanding of data science, then digging into the topic of machine learning is a smart move.

Becoming a Great Python Developer

The skills you have as a Python developer are your biggest weapon. By having the right skills, you are going to put yourself in a position to land a better project and (hopefully) a better salary. Also, in the programming field, there’s always room to learn more and expand your skills. This is not only beneficial for you when working on projects, but it also helps to make your career path interesting and challenging.

Becoming one will require constantly reading up on the latest news, so we’ve made a small collection of great resources that will enhance your Python skills:

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Common Influencer Marketing Pitfalls and How to Avoid Them

on September 25, 2019

Influencer marketing is the word marketing on steroids of yesterday. The web makes it possible for people just like me, and you to entice tens of thousands of followers. Blogs, social networking, and brand-new live streaming services such as Facebook Live and YouTube have opened the doorway for brands to directly associate together with the micro-famous to get (hopefully) desired success. Influencer Marketing has become one of the latest B2B marketing trends across the globe.

However, most brands have don’t even know how they can? It is new territory, Instagram is six years old, Snap Chat is younger. Blogs have existed for some time. However, it’s hard to know just how to take advantage of a stage that’s losing younger users. What exactly are brands and bureaus to do? How do you find influencers which would be the perfect fit? While exploring a new frontier, and how can you generate income?

But when you get started influencer marketing, here’s how to evade the common pitfalls.

1. Choosing Names Over Relevance

The more followers that an influencer gets, the higher your branding, Right? Wrong.

One of the perks of influencer marketing could be the ability to tap into targeted audiences that incline industry or your brand. The higher the name, the relevant their crowd will likely to be.

2. Focusing on Follower Count

Focusing purely on followers that an influencer has is your most frequent mistake businesses make while deciding upon an influencer to promote their brand. An influencer won’t be automatically suitable for your specific campaign just because he or she’s got, 100,000 followers. Don’t remove from your list simply because they have 30,000 less or followers.

If you have decided to spend your hard-earned money on the campaign, you have to be careful while selecting the influencer. Make time to dig in the more precise details.

Do careful research, including:

  • Go through the planned influencer’s pages
  • Analyze the variety of content they post
  • Verify whether your brand fits in with their audience and tone of voice
  • Look at the sort of engagement they receive on their posts
  • Examine their comments and review to see if they are good in their replies

3. Ignoring Engagement Levels

An influencer’s follower count is important, but not every follower was created equal.

As you want to judge how applicable their crowd is, you will study how well that audience is currently engaging with the influencer’s existing content. Steer clear in case of comments, opinions, retweets, and the likes are presently lacking.

4. Planning One-Off Campaigns

Three out of 4 marketers – 75 percent – say it’s hard to recognize the influencer. Therefore, if you locate an influencer that ignites all the appropriate benefits, do not make the mistake of working with them for once. Plan out a subtle long and mutually profitable relationship.

That way, the relationship between your brand and the influencer will become successful in the heads of their audience, making campaigns feel even more ordinary – that leads me to the pitfall.

5. Setting Unclear Goals

The campaign you run needs to have clear goals and objectives. What exactly are you attempting to achieve using this influencer campaign?

Are you currently dispersing knowledge about a brand-new item, creating buzz concerning a promotional deal, increasing participation, or driving clicks to your website?

It really can be a beginning. However, you want to complete more than merely setting influencer marketing objectives. Share these aims with all the influencer to guarantee everybody is on precisely the same page.

Remember – That the influencer’s efforts Will Probably be Just like your inputs for best outcomes.

6. Overdoing the Branding and Pitching

The purpose of the campaign may draw awareness of your new brand. Do not overdo it by plastering that communication all around the influencer’s articles.

The beauty of influencer marketing lies in its authenticity and subtlety. Try to seed the message within the content, such that it flows very organically.

The attractiveness of influencer marketing lies in subtlety and its validity. Attempt to seed the information inside content, so that it flows organically.

By fixing it as just another piece of content, you May Not ever can maximize the potential with this trending marketing tool.

7. Treating Influencers Like Other Advertising Partners

Dealing with an influencer should not be anything such as investing in a website banner advertisement.

Instead of rendering it a transactional process, see to your influencer such as a respected digital marketing partner. It enables the influencer to connect to your brand on a personal level, which will keep the venture out of feeling forced. Plus, an investment built upon jealousy is frequently enough for the influencer to promote your brand all by herself or himself.

8. Not Measuring Results

As with all campaigns, it is essential to measure the effectiveness of the influencer campaign considering the goal(s) you had fixed out to complete. Link each aim to a metric and exhibit on the success of it after completion.

Just like campaigns, it’s essential to measure the efficacy of the influencer campaign considering the goal(s) you had put out to achieve. Link each objective to a metric and then reflect the achievements of this after completion.

By way of instance, if you wished to drive clicks to your website, insert tracking links to comprehend if you got any traffic out of the influencer’s articles. If social participation was the aim, follow your way your fan base has increased with the help of social networking analytics tools.

Author Bio

Ashish Roy

Since founding a Charlotte SEO Company Cibirix, Ashish has used his marketing knowledge to lead the agency in generating truly efficient digital marketing experiences for clients. He has more than 15 years of experience in digital marketing and loves to write about different types of content in the industry.

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Top Web Development Technologies in Trends

on September 25, 2019

To make your business site popup in such a cut-throat competitive industry, you must know about the latest trends and updates.

As a web development company, not merely you will find web technologies more, necessary, but additionally, which assist you in creating a website worthy of attention. After having a wearisome brainstorming, some website development trends for 2019 and 2020 appear before us.

1. Use of AI and Chatbots

Artificial intelligence (AI) is the ability displayed by machines to simulate human intelligence and carry out cognitive functions such as the capability to learn, collect data, analyze information, understand emotions or solve challenging issues. The need for AI solutions, multi-task automation, and communicating will become more commonplace this year.

Voice bots, chatbots, and VA (Virtual Assistant) transformed social media and helped businesses to improve. Their evolutions for virtual client experience enabled assistants (like Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana) transformed the entire industry.

2. Blockchain

Bitcoins made the calendar year 2018 its prevalence by reaching fame. And, blockchain can also be following the same way. This technology will bring about changes in the web industry.

Online transaction is provided by blockchain technology with higher security. It doesn’t need intermediaries. This technology uses standard data storage to allow users to store data in different locations internationally. Blockchain makes it easier for financial institutions and banks to maintain their clients’ data secure in the shape of algorithms.

3. Thriving push notifications

The manner in mobile apps, a website using push notifications can take one to several audiences. Moreover, you may take advantage of it in the marketing form.

Push notifications are found to be the essential services to catch the attention of clients and visitors. You need to avoid overusing them. They allow one to share with customers about their beneficial activities, tempting discounts, and a lot more.

4. Acceleration of Mobile Pages Will Matter

Users are becoming impatient than ever. A Website which may make them wait is not the thing. Even Google love the AMPs. Accelerated Mobile Pages are a need of time since users love pages with lower loading time. So, keep Google and customers satisfied with the website speed.

5. Promising RAIL concept

Response Animation Idle Load (RAIL) designing theory is predicted to be in demand from the foreseeable future. The idea is to have a considerably faster load time (less than one second) and the outstanding website operation.

According to Smashing Magazine, RAIL divides UX into drag, tap, scroll, and so on performance. In Summary, the RAIL theory is beneficial to a web designer, and they can perform with a solid structure for the user-centric performance. Its principal concern is handy and pleasant user experience.

6. Motion UI Will Encourage Customer Engagement

The users of this era need all readily usable and understandable. Pick Motion UI that has a Minimalistic website using a convenient and beautiful interface.

Every product design or web design should be interactive and engaging to capture the attention of relevant users. Motion UI could be the new web improvement fad to keep up the attractiveness of your brand. They have a better capability to keep your clients’ attention than those traditional web designs. The thing is it requires exhaustive research and rigorous execution to achieve fantastic success in increasing the conversion rate on the website.

Motion UI includes desktop cartoons, animated graphs, exquisite headers, and hovers. Your website will soon turn out as something spectacular using Motion UI. It can be a little bit of sophisticated technology, and thus you ought to seek the support of top web development company for this to provide it a consumer experience that is smooth and nice.

7. Internet of things (IoT)

As per the research of Statista, there are going to be approximately 31 million apparatus in 2020. This increase in the number of all IoT apparatus may put influence on the web development process.

It is because enterprises have the propensity to regulate the unit via a laptop or desktop. If you would like to be famous for improved customer products and solutions or overall services, adoption of apparatus with the website is essential.

8. Single Page Application

A single-page application (SPA) is a web application Located on Responding to navigation actions without developing a request to fetch HTML Interruptions due to page reloading and decreases web development period by JavaScript that is useful among user devices. Performance is boosted by it, minimize from the host side.

Why is SPA well-liked?

It’s a superb pick when building responsive websites, encourage mobile, tablet & desktop apps. Latest improvements on SPA based on React and Angular frameworks which ensure it is practical and suitable for apps that were hybrid.

9. Cybersecurity

Ever since statistics breaches, cyber dangers, website hacking, and data theft would be amongst the terrible menace that lurks in the shadows of scientific development and technological progress, and 2019 will probably not be any exemption. Cybersecurity will not vanish shortly. Cybersecurity or IT security (IT security) may be the computer security systems against theft, service disruption or misdirection as well as on hardware, applications, or electronic data harms.

IT security pros envisage that those cyber-criminals will not stop to look for victims and vulnerabilities. Bearing that in mind, industries, businesses, communities, and individuals need to fortify their security system to secure databases, servers, and their info. Consequently, tenacious solutions are essential to battle the cyber challenges of the world.

10. Web development course

To stay ahead in this dynamic field, investing in a comprehensive web development course can be highly beneficial. Such courses offer in-depth knowledge of the latest web technologies, best practices, and development frameworks, ensuring that your skills remain current and competitive. Whether you are a beginner or an experienced developer, a structured learning program can enhance your understanding and implementation of the trends mentioned above, ultimately leading to the creation of more effective and innovative web solutions.

Author Bio

Ashish Roy

Since founding a Denver SEO Company Cibirix, Ashish has used his marketing knowledge to lead the agency in generating truly efficient digital marketing experiences for clients. He has more than 15 years of experience in digital marketing and loves to write about different types of content in the industry.

 

DevelopmentInsightsSaaSSEO

3 Convincing Reasons To Opt For Web Analytics Services

on September 24, 2019

Do you run a business? If the answer is YES, then you would need a website as well. Building a website has become easier. There are many website designers, hosting providers and the domain name can be purchased at a low price. The problem is that you want to do business and for that, you need to invest time, money and patience. 

Once you launch a website, the job does not end there. You need to focus on the traffic and whether the site is reaching the prospective clients or not. How do you find out this information? Web analytics is the answer! It gives you a clear picture of how the visitors are behaving.

Hold that thought! Here’s a quick post that talks about the 3 Convincing reasons to Opt for Web Analytics Services. Let’s skim through it.

 

#1 Understanding Your Audience

Look at it from a social perspective. Building a website, sitting at home and waiting for a miracle is a naive act. You need to step up the game and understand the audience. Who are these visitors? Web analytics enters the scene and gives you the raw data such as traffic, views, unique visitors, clicks, organic traffic, direct traffic, and conversion rate. 

These are important things to know! You would know how many visitors clicked on a particular link. This allows you to understand visitor behavior. Additionally, it gives you a clear picture of the age group and gender that are getting interested in your website. 

#2 Figuring Out the Best Content on the Site

If a post is doing well online, you can get an idea about what the target audience likes. Web analytics will show you the exact post that gets the most likes and comments. It gives you an insight about the bounce rate. If the bounce rate is high, you need to fix the content. In case a page is getting more views, you can figure out what the target audience likes. Give them similar content so that your website becomes popular. 

#3 Helps with Search Engine Optimization

The question is – how does it help with SEO? When you opt for web analytics services, the experts will examine as to what the visitors are liking. By seeing the current trend and what people like to see, you can curate content as per their liking. 

Once you know about the interests and demographics of the visitors, it becomes easier to create content and use target keywords. It helps a lot! 

Final Words

There are quite a few agencies out there who can help you with web analytics. Your responsibility is to create fantastic products for the target audience. You can hire the best web analytics service providers or a team that handles the whole process. 

Creating relevant content is important. You can do so by understanding the behavior, interests, and likings of the visitors. Web analytics can be very helpful to give a boost to your business. If you are new to the industry, let the experts handle the technical aspects. 

Should you use web analytics? Absolutely! If your website is meant for business, then knowing your audience is important. It helps you to strategize and plan your next move. So, quit beating around the bush and learn to handle web analytics or find an expert.

DevelopmentInsightsMartechProductsSaaS

Educational Mobile App Features that Enhance the Learning Process

on September 24, 2019

Over the last decade, the educational sector has witnessed a huge transformation on a global scale. Undeniably, the digital education system is the need of the hour. And, to put it simply, the major players that have contributed towards this amazing transformation is the educational mobile apps.

Such kind of apps is a blessing for the students as they no longer have to attend monotonous lectures, and follow the traditional teaching methodology. All thanks to these educational apps which have eased out the learning process for the students. And, they can learn things as per their convenience.

If you’re planning to develop your educational app soon, then don’t forget to add the below-mentioned features in it. 

Build a robust database

The powerful and supportive database will ensure the success of your educational app. All the essential information related to the study material and guide will be uploaded on the database. You need to update it regularly with the latest content, videos, facts, and figures. This helps to smooth the growth of the learning process, and the students will get faster access to the relevant information they want.

Comprehensive and quality content

The content that arrests the eyes of the learner at one sight will increase the app download probability. Just keep these crucial factors into consideration:

Content should be qualitative and meaningful.

Content should be created by keeping the target audience in mind.

Remember, all the learners don’t have the same grasping speed, so make use of easy words that they can understand with no hassle.

Content must be mobile-friendly.

Live Tutorials

This is another essential feature that you can add within your educational app. Interaction with the teachers allows the students to clear all their queries in one go. The live tutorials help in creating a virtual class atmosphere, and with “chat now” option, you can make the learning experience even better for the students. 

Providing regular mock and practice test

It’s best to provide mock or practice tests on different topics and subjects where the students can find out their preparation level before the final exams. You can upload test papers and make the students download them. The students mostly search for the mock papers, and this feature will not only be profitable for the learners but boost your app’s growth. LMS developers are professionals that provide Custom LMS development. They can develop a training program that is targeted towards needs and goals of your organization.

Easy login with dashboard facility

While building an app, you should ensure that your educational app should offer easy login process. This implies that the user can create his profile in just a few simple steps. Also, you can add a dashboard where the users can save the important topics and learn them whenever they want.

Interactive user-interface

This is one specific area where the app developers should pay great attention. This will give you the competitive edge over your rivals. So, it would be wonderful if you provide excellent user-interface with appealing outlook and flawless functionality. 

Use of social media platform

Today, social media platforms are used widely for the promotion of an app. And, many businesses are making the most out of these platforms for their app marketing. Whatever content you upload for any topic on your app, you should never forget posting on Facebook, Twitter, etc. You can even create a YouTube channel where you can regularly post tutorials like “how to use” guide related to your app.

Push Notifications

The basic purpose of the push notification is to make the users updated with the right information. It acts as a powerful tool which facilitates people sending messages to the schools and users. This is the best advertisement that informs the users about the latest uploaded topics, so they can easily learn the topic on the go.

Final Words

The education is becoming digitalized, and the feature-enriched educational apps ruling the app stores. Therefore, if you want to give a tough fight to your competitors, adding these features in your app will make you shine in the app world. One more thing, you’re required to be pro-active when it comes to grabbing valuable insights on the latest technical developments, so you can implement them faster.

Author’s bio

Tom Hardy is a dedicated mobile app developer associated with Sparx IT Solutions for so long. He has rich exposure in developing apps for several industries and has handled projects with a high intricacy level efficaciously. Through his write-ups, he likes to educate the tech-lovers about the emerging technologies in the app development world. 

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