Do you wonder why visitors leave your site quickly? Do you feel like someone or something is preventing you from engaging with your customers? If you are unable to relate to your customers or express who your rivals are, it’s your bounce rate in online marketing.
You will only add to their increase when visitors take one look at your landing page and leave in a few minutes. The scenario, no leads, no engagement, no conversion, no sales, and absolutely nothing else! If you want your business to keep going, your Bounce Rate has got to be stopped and significantly reduced. If you want to stop this happening, you need a custom animated explainer video.
According to the company Inovit (inovitagency.com) which is engaged in the production of animated and educational video, a customized explainer video is a right choice for a marketing video that will literally explain to your audience in an entertaining and engaging manner who you are, what you do, and how you can solve their problems.
Let’s look at the reasons why using a powerful explainer video will give you the option to turn your site around and save the day.
You Must Capture Their Attention
Think about this, the human being only has am attention span of 8 seconds! That’s less than a goldfish! That means if you are not paying attention, you are feeding your rivals’ bounce rate.
Worry not, by placing animated explainer videos on your landing page you will capture visitors’ attention very quickly. According to resources, that’s a good two minutes longer than average which is a staggering instant 1500% boost.
Stand above the crowd by creating an impressive, appealing video and add a really nice image to draw in your visitors so they will engage with the video.
Increase Your SEO Rates
The longer your visitors spend searching your website, directly, it will affect your rank with search engines. Keep in mind, if you do not show on Google, it won’t matter how great your service or product is, no one will be able to find you.
Your goal is to keep visitors on your site and turn them into customers. An animated marketing video will be your best avenue because videos are 53 times more likely to show on Google’s first pages than simple text ever will.
Make sure to add relevant keywords to your video’s headline on your site, your blog, and your YouTube channel. Make it easier for your visitors because the more comfortable they feel the faster you can lower your bounce rate down to zero.
Address Your Bounce Rate & Turn Visitors Into Customers
The bounce rate shows off your marketing weaknesses because it shows the number of visitors that did not become engaged with your brand. This bounce rate will also show how you are losing money.
When you incorporate an explainer video that runs for less than 2 minutes, you will have the potential to have customers understand your business ideas quickly and allow them to watch your videos to the end. Also, if watched to the end, you will have 65% greater chances to convert your visitors into customers, leaving your enemies in the dust.
Just remember, an explainer video is the most profitable and inexpensive way to immediately engage your audience. You will appear on the first pages of Google and be able to turn your visitors into very faithful customers.
If you’re trying to quit smoking, there are a
lot of resources out there to help you do it. A number of anti-smoking apps
have come out to help those who want to finally break the habit for good.
Anti-smoking apps are support tools for your journey to freedom from tobacco addiction. They work by using psychological techniques to keep your motivation levels up and your mind disciplined. From focusing on how much money you’ve saved to get all the achievements you can against other quitters, there’s bound to be an app that works with your personal form of motivation.
We’re going to examine a number of these and
how they differ so you can find the one that will help you the best.
Smoke
Free
Platform: iOS
Smoke Free is the most popular anti-smoking
app in the UK with over 15,000 five-star reviews. This simple app shows you how
long you’ve been smoke-free, how many cigarettes you haven’t smoked, how your
health has improved, and how much money you’ve saved since you started to quit.
They also offer special missions that are said to double your chances of
quitting.
How do they know? They take data from users of
the free version of the app and see which techniques work better than others.
The ones that work best from their data are used in the paid version of the
app. You can opt out of participating in the experiments with the free version
if you wish.
QuitNow!
Platform: All
With over 2 million downloads, QuitNow! is a very popular anti-smoking app.
Its core feature is its huge community and the experiences they share on the
built-in social media platform. Quitters using the program find the support on
this platform a great help in their journey. The program also offers
achievements and information on how your health improves over time.
Kwit
Platform: All
If you like apps that use gamification as a motivator, this is the app for you. Kwit challenges its users to become the Ultimate Kwitter. Daily score boosts 84 achievements, and 200 motivation cards to discover keep people coming back. You can also share your achievements through social media and receive empathetic encouragement to stop smoking.
Get
Rich or Die Smoking
Platform: Android
Get Rich or Die Smoking is all about saving
money and buying the things you want. You can add items that you want to buy
with the money you’d spend on cigarettes into the app. As time passes, you can
see how much money you saved and how close you are to buying the things you’ve set
in the app. It also includes a community where you can chat with other
quitters.
OHM
Vaping
Platform: Android
Vaping is an alternative to smoking that
avoids harmful combustion production. OHM is built for people using vaping to
quit instead of going cold turkey. Like the other apps, it shows how many
cigarettes you haven’t smoked and how much money you’ve saved. It also lets you
rate and rank your favorite e-liquids and helps you
calculate recipes for your own blends.
Butt
Out
Platform: Android
This app isn’t free ($3.99 right now), and has
many of the same features as the apps above. One of the things it does do
differently is let you upload your own photographs and motivational quotes to
keep you on track with your goals. You can also track when you’ve had cravings
and when you’ve smoked so you can see how you’ve improved over time. If you
need a tracker, then this may be worth the purchase.
These are just a few of the apps available in
the app stores. Take a look at these or browse the store for your device and
see what else is available. Whichever app you choose, we hope that it helps you
finally break your smoking habit so you can live the rest of your life in good
health.
Mobile apps are dominating our
interactions with brands. If your audience wants to understand a product, buy
or sell it, or get engaged with the product, they turn to a mobile app for the
same.
It is slowly becoming important for
businesses to stay present in this medium. However, it is important you think
outside the box if you want to attract the attention of the target niche.
The reason being, there are several apps
that belong to the different niches, and each one is getting a good amount of
traction. If you repeat what others are doing, then you might not be able to
convert. However, if you bring in a USP, then you would gain not just
conversions, but also profits, as per the startup app development guide.
We have curated a few Android app ideas that should be able to win you the niche’s attention and garner more conversions for the product or service you are offering.
The Buy & Sell Niche
This is the niche that gains maximum
conversion, as people are on the hunt for convenient means of buying and
selling products. Scan and shop are reinventing the buyer’s life. You can see
how comfortable life is as a result of this new method- where the customer has
to scan the product, and it gets added to their cart. The customer won’t need
to check out of the store manually; the app does it for them. This is just one
of the many ways your app can redefine the whole process.
Finding a product in-store using the buy
and sell an app or, creating smart lists that show you where the products are
located within the store is also another method of developing an app for the
buy and sell niche.
Food Apps
This niche still comprises of many
unexplored areas that you can tap into if you want to deliver a good app to the
users in your niche.
The food donation app is an excellent
path to explore. Why waste the leftovers? Why not donate it to someone in need?
The app will help people who have an excess of food connect with those who give
food to the needy, and thus ensure the food does not get wasted.
There are difficult times when the food
or rather the materials needed to prepare food, needs to reach the people in
desperate need for the same. The food apps can help people distribute the menu
to the needy.
These are just app ideas that you can
validate and convert according to the requirements.
Invoicing Solutions
Many startups have to invest all their
efforts into getting the invoicing done on time. They have to spend their
resources in ensuring that the taxes are filed in time and take care of the
balance sheets as well.
However, small businesses can’t manage everything by themselves. That’s why you can deliver an app solution specifically for them. The invoicing app solutions can help calculate the amount of tax to be paid and will help you know if you are paying the right amount of tax.
It is an interesting app that you can
deliver to the startups. Apart from tax calculations, it can also help manage
the profits, the investments they need to make as a business, manage their
salaries, and help with paydays. There are various ideas that you can develop
for businesses.
On-demand Apps
The on-demand segment is fast gaining
popularity among the audiences. You need to pick up an idea that will resonate
with the audience in this segment, and work on fulfilling it.
The on-demand car wash service is a
solution that will help people who need a car wash or car cleaning service at
the last minute. If they need it immediately or within an hour’s interval, then
this car wash app will help them.
The on-demand laundry service is also
another idea that you can develop on. Look into the gaps that exist in this
niche, and deliver an app accordingly. Apart from cab and food, on-demand
groceries, fruits, stationery, and other industries have also entered into this
niche.
You will notice that there are several
players in this niche, and you are competing with several players at the same
time.
You must deliver a good user experience
if you want to convert the users.
The Translation Apps
Businesses are operating at a global
level, which is why it has suddenly become important for people to start
speaking the language of the people in different countries. The translation
apps will help translate from one language to another. It also helps you
understand what the other person was trying to communicate.
Apart from the translation apps, you can
even use language apps to help the people in the target market to learn a new
language. It makes life easier for them to learn and adapt to a new language
environment, without actually investing money into learning.
Productivity Apps
Both personally as well as
professionally, you need a productivity app that can help you get through the
day easily. From ensuring the milk can is full to making use of these apps to
buy the necessary supplies, these apps make your day easy.
The note-taking app was used to make sure
that you could write anything that came to your mind instantly. This was
helpful to the writers, especially. There are several versions of these apps at
present. You can use this concept to deliver other productivity solutions to
the end-users.
The smart list app is helpful to everyone who wants to make their travel, grocery, or other lists.
Summing up
These are just a few ideas genres that you can use to create app solutions for your target market. Also, If you’re a fan of customizing your Android device through rooting, you can try out these Magisk modules to spice things up a bit. It is important, however, that you hire an excellent Android app development company that can help you create a winning solution.
About the author
Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading Mobile App Development Company with 16+ years of experience. He loves to write about technology, startups, entrepreneurship, and business. His creative abilities, academic track record, and leadership skills made him one of the key industry influencers as well.
Telemedicine has exploded in popularity in the age of the Coronavirus and social distancing. The ability to have a doctor look at an injury or view vitals without having to be in the room provides convenience. The safety aspect of this rings true during normal life as going into a doctor’s office for an annual checkup can lead to sickness. The truth is that you rarely see any of the staff at some doctor’s offices cleaning the waiting room. The rapid growth of telemedicine even in the last few weeks has been immense. Restrictions have been lifted that correlate with how virtual visits are billed compared to physical visits. The restrictions have also been lifted so a doctor can practice medicine across state lines. In the past, the doctor would have to be licensed in each of the states which can be an immensely lengthy and tedious process. The following are things that you should know about the growth of telemedicine during the Coronavirus pandemic.
Why Hasn’t Telemedicine Become Popular at an Earlier
Date?
There has been resistance by both healthcare organizations and the government to adopt
telemedicine. Patients might think that there is a need to see your doctor in
person when in reality this is not essential in some cases. A physical
therapist can put you through the same therapy session via Zoom as they can at
their office. The older generations resist this as they do not trust they will
receive the same quality of care as a physical appointment.
Privacy has been a huge aspect of the resistance to telemedicine. No healthcare organization wants a hack to leak information that is protected by HIPPA. Cybersecurity has to be paramount when developing a telemedicine program such as telehealth. A doctor being hacked can lead to a breach and a number of lawsuits.
Robots have Entered Emergency Rooms and ICUs
The use of robots in hospitals in triage for emergency
rooms and even on hospital floors during the Coronavirus has increased
immensely. This allows the doctor to see a patient and a robot can even bring
them medication. The increase in efficiency during this time is due to not
being required to change scrubs, gloves, or masks. There is even an extension
of some of these robots that has a stethoscope. The doctor will be able to hear
your heart and lungs with the clarity of being right next to a patient.
ICUs use telemedicine as an extra set of
eyes as one mistake can lead a person in a sensitive state to worsen or
potentially die. This will also help the staff in terms of the quality of care
provided. A missed dose of medication or failure to notice other things is
common in such a stressful situation.
Look for Healthcare-Related Apps to Erupt
Healthcare-related apps are going to erupt
in popularity when they can be integrated into telemedicine. Certain
organizations might have an app so patients can meet with, contact, and
integrate with other technology. Companies could profit immensely from this
because apps for healthcare were used sparingly. If looking for security and
collaboration optimization then considering a Helm
repository. Collaboration can be easily attained by developers utilizing
all types of different tools.
Direct Contact or Quick Responses Can Save Lives
A person that can directly contact their
doctor and get an answer in a matter of minutes can save their life. Sending
over a picture of a healing wound is a great example as many people cannot tell
if an infection is present. Video is also available and charting data like
blood pressure, temperature, and heart rate can be imperative. The ability to
foresee a health problem in the near future due to rising vitals can allow a
doctor to recommend medication or a lifestyle change.
What Does the Future Hold?
There are plenty of people in the older
demographic that would not have considered seeing their doctor virtually but
have been forced to. A percentage of this demographic will continue to utilize
this technology as it provides convenience. Not having to battle traffic or for
immobile people, this is the best choice for them. The younger generation will
be faster to adopt the technological advancements. Sitting in a waiting room
with sick people simply does not appeal to many patients. Look for the use of
telemedicine to stay steady although there might be drops initially after the
pandemic comes to an end.
Telemedicine has taken off during this
Coronavirus as it the healthiest option for many patients. The last thing that
anyone wants is to go to the hospital due to an insignificant illness then wind
up with the extremely dangerous virus. Telemedicine is here to stay, the
adoption rate by the general public is sure to increase after all of this is
over.
Managing and leading change in a startup can be challenging. Even for founders themselves, it is difficult to introduce change in an organization. To make it easy, keep on reading and we’ll share some tips on how it is possible to champion change management and make everyone willing to embrace it.
1. Highlight the Benefits
One of the secrets to successful strategic change managementis highlighting the benefits. Resistance to change can stem from the fact that the employees are not aware of how it can be good for them. They might think that it benefits only the management. Show them that the change that you wish to introduce will also be good for them. This way, there is a lesser likelihood that there will be resistance.
2. Conduct a Study
Effectively leading change management requires the need to conduct a thorough study about what you are about to implement. There should be a solid basis. The changes should be backed by facts. This will make it easier to convince other people that change is necessary. Otherwise, they will have an unwelcoming attitude.
3. Create a Plan
To successfully lead your team through change, you need to come up with a solid plan. It should be as detailed as possible and should be a result of thorough research. The plan should stipulate what will you do in case there is resistance. Also, it must identify what the management intends to do in case the plan did not work.
4. Collaborate
For change to be effective, you also need to collaborate. Change management is not a one-man job. It is a team effort. By collaborating with other people, especially those who will be directly affected by the change, success will be a likelier feat.
5. Be Committed
To lead change in a startup, commitment is crucial. You will encounter roadblocks, but these should not give you the reason to immediately give up. Show them that you are committed to the implementation of the planned change regardless of the obstacles that you might encounter.
6. Set Realistic Goals
While it is good for startups to dream big, when it comes to leading change management, being realistic is important. By setting realistic targets, you are increasing the chances that change management will be more successful.
7. Communicate Effectively
Communication will help in changing the attitude of the people within the startup about change. Maintain an open communication line. Be an active listener. Ask for their feedback about the change. Most importantly, do not surprise them. Take it slowly. Change must be implemented gradually, providing everyone with the opportunity to prepare whatever change entails.
From highlighting the benefits to collaborating, this post briefly talked about some of the best things you need to do to lead change in a startup. Regardless of the size and nature of your startup, the things mentioned above will make change management a lot easier.
Cryptocurrency’s popularity is increasing day by day. It’s such a promising market that many businesses want to leverage it to make money. Creating a cryptocurrency app is an excellent investment as the trading volumes are increasing worldwide. That’s why, as a business owner, you might be interested in creating an app that can handle transactions. However, you should keep in mind that the said app should uphold the values of blockchain i.e., decentralization and transparency.
To create a crypto app, you can use standard, open-source libraries such as Coinbase SDK, or BitcoinJ SDK. Or you can create a custom wallet. Both are excellent in their own ways. But there are problems with using open-source libraries such as publicity of exploits and operational risks.
For a more secure and efficient solution, you should make your custom wallet through software development companies like BairesDev, to build a personalized wallet that satisfies your requirements. But before you start working on a cryptocurrency App, there are a few things that you should know.
Components of a cryptocurrency app
There are a few essential components of a cryptocurrency app that must be specified to your application development vendor. Those are:
Graphic Front end interface: The graphic front end is the face of the app, where people see the exchange. A simple interface that’s user friendly and responsive is best for a crypto application. You can make the application for iOS and Android. There are a few functionalities that you should have, such as login, transaction ledger, buying and selling, and fund withdrawal and deposit.
Wallet: This is what will store the cryptocurrency. You have to connect your wallet to transactions as well as the fund amount. This is a delicate component, so it should have enhanced security features. You can also integrate your wallet with banking services so that the money gets transferred directly from the bank account.
Trading engine: This is the central part of the cryptocurrency app. The trading engine does transactions and tracks them. It also calculates balances. You can put stop-limit and stop-loss order functionality in your trading engine. It will help pull experienced traders towards your app
Administration system: An admin systemperforms all the major activities. It powers up activities related to operational and organizational aspects of the app—transactions, wallet management, managing listing, fee, adding, and new currencies.
Features
There are a few features you should put into your cryptocurrency app. These come equipped in custom solutions by application development companies. A few of them are listed here.
Social media login for ease of use
Market trends broadcast to get real-time information (can be displayed through bar charts, pie charts, infographics, etc.)
Cryptography exchange and tracking setup
Search option for different types of crypto
Profile set up for customers
PIN codes for coins
Push Notifications
Security setup
Types of cryptography exchanges
Cryptography exchange is a platform that people use for crypto transactions. The different types of exchange are:
1. Fiat Crypto exchanges: This exchange changes FIAT currency (USD) into crypto. It’s useful for people who don’t have experience and want to buy crypto using their debit/credit card or with cash.
2. Crypto exchange: In this type, customers can buy one crypto using others. It is used by experienced traders who want to make money quickly.
3. Peer to peer exchange: A decentralized transfer between two interested parties.
Types of wallets
There are many different kinds of wallets that you can configure for your crypto application. They are:
Web wallets: These are a kind of hot wallet i.e. connected to the internet. They give customers access to cloud connectivity and hence are flexible and convenient. The security key is saved on the server. Therefore they are not very secure. They are only useful for storing a small amount of cryptocurrency.
Mobile wallet: These are also an example of a hot wallet. Customers can access these via mobile. These wallets can be used for paying with cash and for transactions through cryptocurrency. They use QR codes for extra security.
Desktop Wallet: These can be either hot or cold. These are software packets that download directly into a system. Users can access these without using a browser. They are safe from malware as they are disconnected from the internet. They don’t save private keys in third-party servers, they save it on the customer’s system. Hence they are secure too.
Hardware Wallets: They are better than other wallets because the keys are saved on separate devices. They’re costlier than cold wallets. They’re better for storing crypto rather than using it. However, they’re not very convenient as they have to be connected to the internet every time anyone needs to do a transaction.
Most popular cryptocurrencies
If you build a cryptocurrency application, there are many different types of crypto that you can integrate into your application. For example
Bitcoin: A cryptocurrency created in 2009, it is one of the most popular cryptocurrencies out there. It is currently used by many companies worldwide for their transactions. Bitcoin first came into limelight when it blew up in 2017.
Ethernet: It was created By Vitaik Buterin. It is one of the top-ranking cryptocurrencies. It has a block time of 14-15 seconds and the current supply is 120 million.
Dogecoin: This is one of the biggest contenders of Bitcoin. It started in 2013 and was based on dog memes. Till now, users have mined one hundred million coins. Block time is one minute.
Ripple: It was created by the ripple company in 2012. Its 2018 market capitalization was $23 billion.
Litecoin: It was started in 2011 as an open-source project on Github. Its block time is 2.5 min and is a low-cost cryptocurrency.
Conclusion
Starting a cryptocurrency business is all the rage these days. Even though cryptocurrency is not “legal” in many countries, it’s catching on quickly. It’s futuristic, flexible, and profitable. But at the same time, you have to follow the rules. You have to follow government guidelines. You have to secure your wallet so that it’s safe to use. Many companies are using the concepts of blockchain to create business solutions. A cryptocurrency app hence may be just the thing that propels your business to the forefront.
When you’re a project manager, you tend to
have a lot of things on your plate, and it can be difficult to get them all
right if you don’t possess the necessary skills. To help you, we’ve put
together a list of six skills that help project managers experience success on
a regular basis.
Keep reading to learn what skills you’ll need
to cultivate to make an impact on your business.
1) Empowering Individuals & Collective Teams Can Take You Far
Although the word “project” is in the title,
one of the biggest parts of being a project manager is actually the management
of your team. In most cases, companies that encourage the empowerment of their
employees have been shown to have the highest records of growth and long-term stability.
When you as a project manager know how to
empower your team and encourage them to become the best versions of themselves,
you encourage both their growth and the growth of your company. Empowering
women is especially important. And as any successful executive or business
owner could tell you, happy team members make for higher rates of productivity,
sales, and customer satisfaction.
So if you haven’t yet begun to empower your
team members to take initiative and introduce their own ideas into your
everyday business practices, there’s no better time than now to start.
2) Planning is an Absolute Must
As a project manager, you play a major role in
decisions both large and small. In fact, you’re likely presented with more than
10 critical decisions over the course of each day, and in many cases, those
decisions will have an impact on the long-term and short-term growth of your
company.
So it goes without saying that making
decisions that reflect a larger-scale plan is a must.
First, though, you need to successfully plan
both the big picture and minute details of each project from the get-go.
When you do this successfully, you increase
the chances that your project will go off without a hitch, and you help empower
team members to ensure the completion of vital steps within the plan.
3) Know How to Appropriately Communicate with every Generation
Once you’ve come up with a plan, it’s also necessary that you know how to effectively communicate to each of your team members. If they don’t understand exactly what’s expected of them, you run the risk of running into problems later on.
The most successful project managers know how
to tailor their explanations to the various generations according to their
particular communication styles.
The ideal communication style often varies
from one generation to another, but more so from one individual to another.
That’s why getting to know your team members and their individual communication
styles can help you ensure smooth transitions between each step in your project
management process.
4) Time Management is Essential as a Project Manager
If you’ve adequately planned out your
projects, they likely have a projected completion date. It’s at this point that
effective
time management becomes a necessary skill if you want the project to be
completed within that projected timeline. To do this effectively, you need to
have a clear idea of your team members’ respective skills, the resources
available, and the resources that will be necessary to ensure timely project
completion.
5) Make Sure You Know Your Stuff
The market is constantly changing, and your
knowledge of your field needs to adapt to reflect those changes. The most
successful project managers know that their learning is never done, and they
actively look for opportunities to know more about their job, current market
trends, and the elements that affect both each day.
To put it simply, make sure you know your
stuff. Because the more actively you approach learning, the less likely you
will be to enter a project with outdated knowledge and information. This will
then enable you to make informed decisions about the necessary timelines,
tasks, team members, and overall plans for each project.
6) Know When You Need to Negotiate with Peers and Clients
With the willingness to learn comes the
knowledge that you won’t always be right. If you can embrace that knowledge and
put it into action when interacting with peers and clients, you’ll find
yourself miles ahead of other project managers. This is because project
managers who approach complicated situations with this mindset tend to be more
successful in negotiations than those who approach the same situations with the
thought that they, and only they, have the answers.
Simply put, an accomplished project manager
knows when to stand up for their thoughts and ideas and when to compromise.
Conclusion
Part of being a project manager is knowing how
to manage your projects effectively. If you take the time and energy to
cultivate the skills we mentioned above, you’ll be well on your way to
achieving the success you’re looking for.
As a digital book, eBooks are easily available and can be accessed from a variety of devices, which makes it an excellent digital marketing tool to promote your business or services. As a long-form content format, eBooks are research-based, informative and a go-to source for all the information one needs about a particular topic. More importantly, by creating an eBook, businesses can portray their professional knowledge & expertise, improving their brand’s credibility and generating potential leads.
However, creating an eBook is not an easy task. As a long-form content, if your eBook is not engaging or interesting, it wouldn’t yield the desired result. Thus, the first tip is to research your target audience to know what they want and offer them an excellent piece of content that can also be a great resource. When creating an eBook for promotion, businesses also look to fill in the ‘content gap’ in their niche market. This could be anything that they feel provides value to their customers, helping them to better understand the products and services they are offering.
Another reason for the popularity of eBook marketing is because it is a cost-effective marketing technique, which can keep bringing in results (leads) long after its first published. If you want to make use of this digital marketing technique to promote your business, then the below infographic can help.
This infographic comprises of 21+ effective eBook marketing tips. These are tried and tested methods that will help you garner maximum results once you publish your eBook. Thus, if you want to know how to promote your business with eBooks, then check out the infographic now. Also, for further details, you can refer to this comprehensive guide. Plus, for reference purposes, you can download this infographic for free!
21+ Tips To Sell Your Business With eBooks [Infographic] by the team at BigRockCoupon.in
With so much information readily available for consumption, it can be draining and overwhelming. If you are a budding or aspiring software tester that is looking for great material to read online, then you are in the right place. Since you are about to start your journey as an epic tester, as I did at a software development company in Houston or simply planning on learning how to become one, remember that you will have tasks to work around and constantly learn new tools.
Every product will pose new challenges for you as a tester and you will have to be able to adapt to the changing environments. If I were to tell you a few tasks that you will be required to perform as a tester, that would give you a clear idea or an insight into what you are getting yourself into. Remember, they are in no order or necessary, as every project will bring in their own set of complexities for you to challenge and overcome.
So without further-a-do, let us dive into the various activities you should indulge in before starting your career as a software tester.
#1 Why are you interested in becoming a software tester?
Before we even begin our tech-talk, you need to ask yourself this important question. Are you really interested in becoming a tester? What is your understanding of software testing and how accurate it is? Just think about the career path that you are planning to tread on and make sure it is entirely your own decision and not influenced by someone else.
#2 What exactly is software testing?
Software testing has become a vast field and now it is not just about using the product, finding out the bugs, and running quality checks. Testing is a process that starts as early as the requirement gathering phase. From making sure the product is behaving the way it should, the risks involved, user experience, and much more is all part of testing.
Make sure your knowledge is fine-tuned and up-to-date with the latest practices and evolution that software testing has observed.
#3 Meet other testers
Networking has its benefits and what better way to socialize than meeting fellow testers and learning from them? Trust me, it will do you wonders to meet people that are in the same boat as you do or have professional work experience to become your mentors. Either way, you will be able to connect with them and get the much-needed help, guidance or a listening ear during the tough times.
So keep a lookout for all the testing conferences that include TestCon, EuroStar, Agile Testing Days, and many more. You can even join online tester communities and mingle.
#4 What is your understanding of the ‘bug’?
Is it the same as an error? Is it something that crashes the software product? What is it? There are so many definitions online like: Taking Wikipedia for example, “A software bug is an error, flaw or fault in a computer program or system that causes it to produce an incorrect or unexpected result, or to behave in unintended ways”
Pretty generic, right? However, a bug can be defined as anything that places the value of the product in jeopardy. Now whatever threatens the integrity of the software is a bug. According to this definition, a bug isn’t only present within the code, it could be in the specifications that we overlooked. Hopefully, this cleared much of your concept on what exactly is a bug.
#5 White and black box testing
The two famous approaches to software testing are White and Black Box Testing. White or Glass Box Testing is when a tester is aware of the internal workings like the code. The tester runs test cases that are based on the knowledge of the program’s internal code. This kind of testing tests the lines of code (LOC), branches of code, and focuses on overall coverage of the statements.
The biggest drawback of White Box Testing is that you will never know about any missing functionality. It is purely technical and tests out the code integrity. Another roadblock that tester faces is the constant following of a testing pattern that reduces their ability to detect anything unusual.
To curb all these problems, Black Box Tester plays a significant part. Why? Because they are unaware of the internal working of the product and they are responsible for testing out the requirements and functionalities.
#6 Regression testing
When you are dealing with an agile model for software development, you are bound to do regression testing. The process of making sure everything works together even after changes were made is part of regression testing. Consider the example of when your favorite app gets an update and suddenly a previous functionality stops working? This is why regression tests are performed to make sure that new updates, builds, or added features haven’t broken anything. In a nutshell, it is re-testing the previous features after a change has been made.
The regression test strategies may differ from company to company.
#7 Mobile Testing
Safe to say mobile testing has become a field of its own. You could develop a career out of just being a mobile tester. So this is definitely a strong area you can experiment with and check if it clicks with you. There is a lot of material online to get you started.
Considering that mobile app development has become a lucrative field with millions of apps existing on App Stores and countless under development – Mobile testing is another branch that is an integral part of this area.
Mobile application testing can be defined as a process where apps developed for smartphones are tested for their functionality, usability, consistency, compatibility, security, performance, load, installation, and user experience.
#8 Write about your journey
There is nothing better than sharing your experience and journey as a tester. Writing will center you from all the chaos your work brings and help you reconnect with many others that are a part of the software testing community.
There is much more to tell you but I am sure you have the passion and desire to explore more and become a great tester.
There is a big difference between having a website and operating one successfully to get the best business results. A lot of websites having an amazing interface actually fail. For the best business results, websites should have the needed exposure. If people are not landing on the website, it would be hard to generate the best sales volumes.
Why Prepostseo?
Using the correct legitimate tools is the first but most important step of improving the website rank. If you have the correct tools in the bucket, improving the rank would be much easier. Prepostseo has quality tools that can be used to enhance the rank of a website.
The top 25 Prepostseo tools for improving website rank
Domain Authority Checker
Domain authority is a measure of credibility. New websites usually have a low DA score and established ones rank higher on the chart. The scale ranges between 0 and 100. Newly created websites have a score of around 20. Similarly, reputed and established websites have a score of around 70 to 80. If you are a website owner, you can check how things are going by using this tool to check the DA score.
Domain Age Checker
Constructing online business partnerships and opting for mergers is a regular activity. If one online brand is purchasing another, it should check the credibility. With this tool, you can check the domain age of any website. Reputed and legitimate websites use a domain for a long time. Thus, they have high domain age figures. Scam websites usually have newer domains and you can avoid them using this tool.
Google Indexer
Consider that you have added an additional page to your website but it is not being viewed1. This happens when an added or modified page has not been indexed. By using this free Google Indexer, you can index modified content. When website changes are not viewed by potential buyers, brands suffer business losses. Website owners can surely avoid them by using this tool.
Backlink Maker
Backlinks are integral for a website to grow in terms of ranks. The highest-rated websites have quality backlinks. As a result, people do not have a problem with trusting their credibility. With this reputed tool, you can check the top-rated websites for constructing backlinks. With each recommended website, there would be a link to check Domain Authority (DA) and Page Authority (PA). By clicking these links, you can get an assurance that a positive backlink is being selected.
Broken Links Checker
Are you sure that the backlinks on your website are not broken? Links that are broken have a negative impact on the traffic rate of a website. This broken links checker is a commendable tool you can use for this purpose. In addition to that, it has a very simple process. Enter the URL of the required websites and click the button to check links. The output would show all the internal and external links of the website along with their status.
Readability Score Checker
It does happen that websites do not get a good rate of traffic even after published fresh related content regularly. It is not about publishing information only. If the content does not offer readability to the user, he would not spend time on the website. This would increase the bounce rate. Using this tool, you can determine how readable your content is.
Tool to verify backlinks
Are you sure that the backlinks to your website are working properly? This needs to be checked at regular intervals. At times, website owners expect the links to be working perfectly but they are broken. In such cases, users are taken to a non-responsive page. They get the feeling that the website is not working properly. As a result, a negative feeling is created and the user does not revisit the website.
Small text generator
Getting a good count of traffic is all about portraying the content in a different manner. The use of this small text generator helps in converting standard text too small caps, subscript, and superscript. These text forms of text can help in giving an innovative look to the text. For instance, a title on a web page is written using small text, people would notice it because it would have a different appearance.
Keyword Density Checker
It is very important to understand that keywords have to be used with the correct density. The number of times a keyword is used depends on the word count. However, one has to check the keyword density to avoid stuffing. Unnecessary use of keywords is a negative act and search engines apply penalties on such websites. This keyword density checker is a commendable tool because it provides you with an accurate ratio of each keyword. You can upload the content by pasting it as a text or browsing the file directly.
Image to Text Converter
Consider that you view an image and wish to use the written text for your website. This tool can help you in extracting the text through any image. It is a quality tool using optical character recognition (OCR). Once the conversion process is completed, the text can be copied and used. Integrating a free OCR api into your app is easy with a service like Optic.
Reverse Image Search
It is important to use original images but protecting them is the key. Images created from the start get misused when they are uploaded on other websites. If you own an image and it is uploaded on a scam website, your brand would lose its credibility and reputation. With this reverse image search tool, check the appearances of any image. In other words, you can get a list of web pages on which the image can be viewed. This is a free tool that helps in preventing image plagiarism and locating related snapshots as well. Thus, using it helps in improving the rank of a website.
Tiny Text Generator
This tool transforms normal written text into small three forms. These include small caps, subscript, and superscript. These forms of text are effective for marketing purposes. Instead of converting each character to these formats manually, you can use this free tool to get these unique text forms easily.
Plagiarism Checker
Are you publishing original content on your website? This is a very important question. Website owners who are not careful in this relation suffer. If you have plagiarized content on your website, your website would face penalties. In addition to that, it would be very hard to get a good count of visitors. This quality plagiarism checker scans through the content and reveals whether there are originality problems or not. Before publishing the content, it is important to use this tool and determine the originality level.
Article Rewriting Tool
Article writers and bloggers play very important roles in improving the rank of the website. They have to write articles on diverse topics regularly. This means collecting information by surveying websites, journals, and gazettes. After that, they have to rephrase the content. In a limited span of time, it becomes quite hard to complete all these goals. This article rewrite rewords content in an easy, free and instant way. When you are done with content compilation, upload it and click the button to initiate rewriting. The article content would be reworded without any hassle.
Paraphrasing Tool
Almost every writer uses the internet to collect information when they have to write blog posts, articles or web content. Paraphrasing is something that requires focus, attention and time. Usually, writers have less time and they have to produce quality content with strict deadlines. The paraphrasing tool is a great option to get content rewritten. Simply upload the content in the original form. If you have a saved file, you can upload it directly by clicking the button for file selection. The other alternative is pasting the content as text. Original content is a key factor if you want the website rank to rise. Information written from the start means offering more readability to the readers. This is what visitors prefer when they visit a website.
Image Cropper
It is a fact that the right images boost website ranking in a very short while. However, refining the image is an important factor as well. If there is an unwanted image area, it should be chopped off so that visitors do not get confused. An image cropper is a commendable tool at no cost. Once you upload the image, you would see boundaries around it. All you need to do is adjust them to select the needed area.
Using a Graphics is a fantastic idea to hold an audience to read more content to the site. It is best when some Tools can help to create an amazing Visuals for Blog. Use Social Media Templates to create social media posts from PhotoADKing. It is one of the handy must-have tools for every social media enthusiast that we prefer.
AdSense Calculator
Google AdSense is a powerful and effective method to earn from a website. The key point is that website owners should have awareness about how much they can earn by applying the correct strategies. This AdSense Calculator provides you with a correct earning figure. Using this tool is very simple. You need to enter the number of impressions, click-through rate and cost per click. In this way, you would get a clear idea of how much you can earn.
Server Checker
A website does not generate any earnings if people are unable to access it. In addition to that, when people are unable to access a website, its rank goes down. Thus, a smart strategy is keeping a check on the server status. This server checker is a recommended tool for this purpose. You can use it to check the status of any website including your own. It is completely free and extremely easy to use.
Favicon Generator
Favicons help in differentiating your website with competitors. It is an image that appears on the browser tab in which the website has been opened. If there five browser tabs and only one has a favicon, the user would notice it easily. In addition to that, favicons help a lot in shifting between browser tabs. The interface of this favicon generator is quite easy to use and adapt.
DNS Records Checker
Website security is very important because a successful hacking attempt can bring the rank down immediately. This tool helps you in checking your own DNS records. Along with that, you can check the records of other websites as well.
Domain Who Is Checker
If you are establishing business relation with another brand, checking its website would provide you with a lot of information. By using this “Domain Who is Checker”, key details including owner name, country, email address and hosting company? It is an online tool so there is no need to go download or install anything. When you enter the domain name and click the “Check WhoIs details” button, the core important details would be generated.
Reverse Who Is Checker
This tool is amazingly helpful and in terms of functionality. If you have a website owner’s name, it can be used to check the number of domains that he owns. Scam website owners usually have multiple website domains registered against their name. Connecting with such websites can hamper your reputation. Thus, before you establish a business partnership, this tool can be used to check the legitimacy of ownership.
Alexa Rank Checker
This Alexa Rank Checker performs a comparison between your website and other listed domains. In this way, if your website is not performing well, the necessary improvements can be made. There are two factors used to perform this comparison. The local rank of the website is restricted to the country in which it is registered. Similarly, the global rank compares a particular website to all websites listed globally.
HTML Minifier
The HTML Minifier reduces the code length by eliminating unnecessary space. This has an impact on the loading time. Websites that take a lot of time for loading do not acquire a high rank. By using this tool, you can eliminate unnecessary space and optimize the performance of the website.
ICO Converter
The ICO Converter is a tool used to generate favicons. Users can upload images in the PNG, JPEG, and other formats. A favicon is a good move to make your website more apparent. When a company or brand-specific logo appears on the browser tab, more people start recognizing it.
Miley on May 6, 2020 
