All posts by Miley

4 Apps that will help you stay away from any and every brain related problem

Miley on October 19, 2018

Studies conducted by various institutes have proven the importance of brain stimulation. It’s no secret that cognitive functioning declines as the brain ages. An active brain has a higher chance of surviving against age-related neurodegeneration than a slouchy one. Keeping your mind busy is vital when it comes to fighting off diseases as damaging as dementia.

Your brain needs the right nutrition and stimulation to keep working at its best. The human brain strives on challenges. It requires complex situations and problems to solve. Research reveals that problem-solving makes the brain healthier and assists in strengthening nerves. It helps generate new brain cells and makes the present cells stronger.

Similarly, people exercise to develop physical strength. Maintain their body, eat healthily and try to stay fit not only to look good but to also satisfy their self-esteem. The food you eat has a direct impact on your brain and the body. Lack of essential vitamins could be the main reason why you don’t feel like yourself. Longterm depression leads to a decline in cognition if left untreated.

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Brain fog, lethargy, and an inactive lifestyle are the problems faced by many adults. Sitting at a desk for long hours or staying immobile for more than 55 hours a week could cause mental problems. Minimal movements lead to a drop in oxytocin, a hormone that generates happy feelings and makes you lose your focus. The several hours spent in front of phones, televisions, and laptops is discouraged not only by ophthalmologists but also therapists. Continuous scrolling on social media apps can leave you isolated and cause feelings of depression. All these factors can eventually lead to brain damage.

Your brain is technically a supercomputer that performs multiple tasks per millisecond. It is the command center, and the tiniest malfunction could lead to a drastic change in your life. So how exactly can you keep your brain functioning properly and block the development of any brain-related problem?

You use the apps that improve your mind instead of those that damage it!

The claim that mental stimulation leads to enhanced neuroplasticity is the basis of the concept of brain training. Neuroplasticity is the brain’s ability to change and adapt according to the stimuli available. Human evolution from the hieroglyphs to algorithms is proof of how vital neuroplasticity is to us. Working on this surreal ability of the brain is precisely what you need. Here is a carefully curated list of 4 apps that will help you stay away from any and every brain related problem and keep your brain functioning at its best!

Lumosity

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Lumosity, a colorful and fun app, is thought of as the original brain trainer. The app has millions of user who can’t stop singing its praises. It focuses on the five, central cognitive functions of memory, speed, flexibility, problem-solving and attention.

The app was developed with the assistance of more than a hundred researchers who helped in the designing of each of the games. According to a citing on their website, 4700 people participated in a study, and their cognitive progress had improved monumentally by the use of this brilliant app.

Dementia statistic state that better cognitive functioning delays the onset of dementia. Crosswords and Sudoku are great games for your brain. But apparently, Lumosity is better for your mind than the said puzzles.

Duolingo

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Duolingo is a creative app that helps you learn different languages. The cute bird themed app helps stimulate language, memory, and attention. A boost in these cognitive functions can help you focus today and prevent brain damage in your later years. Learning multiple languages is closely linked with a higher level of intelligence and quick decision-making.

Being multilingual in the globalized world of today would benefit your image too. You could probably impress that french girl you met online with your stellar command on her language. And, you could get brownie points for being poetic in the language too!

Elevate

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Elevate is the app for everyone. It helps you improve comprehension, makes you solve mathematical problems and helps you speak and write. This app was voted the best iPhone app for 2014. But what makes it stand out is the ability to boost productivity, earning power and self-confidence. It has an overall adult feeling due to the focus being on text instead of captivating visuals. The serious tone and goal-oriented nature of this app have made it a favorite among its millions of users worldwide.

Braintest

Braintest is a scientific app that helps detect early signs of Alzheimer’s disease, Mild Cognitive Impairment, and dementia. It is a cognitive screening app that saves you from the hassle of visiting a doctor’s office when you’re doubtful about your mental health. The SAGE-based app provides an assessment and not a diagnosis. You have the opportunity to test yourself in the privacy of your own home. The results can be printed and used as the starting point of your conversation with doctors.

Wrapping up

People over forty should be vigilant with any changes in their behavior. Subtle signs of behavioral changes are the earliest sign of mental decline. Forgetfulness, irritability, hypersomnia or insomnia count among other signals.

Sharpen your mind with brain training and practices of productivity to have a better life today and also reap the benefits of this mindfulness when age-related neurodegeneration threatens you. Focus on your diet and try to consume foods rich in brain-boosting powers like berries, leafy vegetables, and nuts. Try to move around as much as you can.

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Set reminders on your phone to drink water at regular intervals. This will give you the opportunity to not only stay hydrated but also walk to the restrooms. Waking up at an earlier hour keeps your mind focused for longer. If you manage to limit your use of social media apps, then you are surely on your way to achieving all your health goals!

So, download these awesome apps and start testing the limits of your mind today!

About the Author:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover.

Development Insights Martech

Can You Tackle The Web Design Trends For 2019?

Miley on October 19, 2018

Withthenever-ceasing tech revolution, we will see many new Web Design trends in 2019. This web design company shares the expert tips to tackle them.

It’s coming to the end of 2018, and we have been facing a lot more new in the Web Designs and the related trends.

2018 has been the year of many revolutions in the digital trends, and when it comes to website trends, they are never ceasing.

A website is an online presentation of a business and helps to bring new customers to the business.

Thus, it is entirely necessary for any business to have a website design that creates a lasting impact on customers and helps to convert the prospect into potential ones.

However, having a beautiful web design is not pleasing the visitors if the website takes long enough to load.

Google stats say that if your website takes less than 3 seconds to load the visitors will be staying, but if it is increasing then 3 seconds, they are supposed to quit the site.

Stats say if it takes 1 to 3 seconds, the bounce rate increases by 32 % and when it takes up to 5 seconds, the bounce rate hikes up to 90% and it is only going higher with the increasing load time.

The stats will only give you a nightmare, and if you still don’t wake up and understand the trends, you may fall behind the track.

Here, I come up with some of the known, but highly essential trends to tackle with web design in 2019.

1. No Compromise on the Speed

We read it earlier that the load speed of the website is not tolerable by the users.

They only wait for 3 seconds to check if they can visit the website; if it takes longer than that, the chances are they quit the site without seeing anything further.

It seems like centuries passing through the time of visitors if they have to wait and couldn’t get anything by that time. Which, in the result, leaves the worst user experience.

Whether you are a beginner or a completely settled business, it is entirely necessary for your business to maintain the best user experience for your users.

You cannot afford an attractive website if it is not helping any users to stay on your site and bother to see your services.

The websites with beautiful but heavy graphics are going to make the web page load slower and irritate the visitors because they will have to wait long.

It is going to cause a significant loss to the business if your visitors have to wait for the website to load and eventually leave your site with no fruitful experience.

Being an entrepreneur, you need to work on this aspect to shine among the competition in 2019.

If you don’t understand how to accomplish it, take assistance from a reputed web design agency for your website project.

2. Keeping designs flat and simple

Wait, what? Am I asking you to keep the design simple?

Well, Yes and here I will tell you why to adapt to this trend.

It can be seen from the recent past years’ experience that the web design created with heavy and beautiful graphics makes the website slower to load.

Also, it is visible that web designs with neat and straightforward graphics draw more traffic because of two reasons:

It is quicker to load for the desktop as well as mobile browsers
They help to get high SEO value

However, it does not mean that the flat designs are only limited to two dimensions. It is sheerly related to the austereness and usability.

It is an aspect that focuses on making your design clutter-free and increasing the reliability of the website.

However, simplicity doesn’t make it uninteresting. You can get the website design development service that is smart enough to make a web design which is simple but elegant at the same time.

You can get the graphics design services those understand the best contrasting colors and appropriately visible and beautiful fonts and settle them as per your business website requirements. You can use this free sunflower svg bundle to create vibrant yet quick loading graphics.

3. Making Mobile Responsive Websites

It is only unnecessary to describe how much have the mobile phones taken over the technology.

No matter what the age of a person is, he or she is engrossed in the mobile phones more than the desktop computers.

Thus, pointless to explain how important it is for the businesses to get the Mobile Responsive Website Design Services for their business.

This has been an ideal trend now that every business chooses to have responsive website design services to be able to cater to the vast population group regardless of the type of devices they use.

Responsive website design means that the site can adjust as per the size of the device screen from which the user visits it.

It adjusts the website to be able to perform with the same efficiency even on mobile with which it delivers on the desktop.

If you are a start-up business and are not keen to invest highly in the design, you can take assistance from many of the best website design companies for small business.

4. Grid Layout

Grid layouts are the ones that we have been using since ages of the outdoor ads.

A grid system helps the website design company to maintain the alignment of the images, content, headlines, CTA irrespective of the medium they are working in.

Grids were kept out of the web designs for a long time making them more sloppy. It made users only to focus on the essential parts of the page.

However, later with the time, Grids came more into trends because of their look being different from other websites and at the same time not appearing as sloppy.

The designers at any responsive website design company can achieve this by breaking the grid pattern and cleanly planning the asymmetry.

Smart web designing company sites use the grid layouts differently by unusual placements, different colors & textures, irregular patterns, white space, and creative content.

These designs easily catch the users’ eyes and keep them engaged with the website with the delightful user experience.

5. Shapes

When it comes to designing, how can we forget about shapes on the web design?

In the tug of war between the flat designs and grid layouts, we see a simple yet an elegant trend of shapes shining out.

While keeping the design simple, the geometric shapes still give it an essential beauty to differentiate from a simple flat design and not making it a heavy loading design.

It is like a bridge between the flat design and grid layout giving the users an eye-soothing experience yet keeping them on the track with the website to focus on the essential aspects.

Smart website design development service providers know how to use this design element and fit them according to the personality of the business.

Like colors, shapes also represent emotions which the best website builder for small business also understands and delivers the design that looks like the complete online representation of the company.

6. More Advancements

The first advancement I will talk about is Video Backgrounds.

You might be thinking that just a minute ago you read that load speed is such a significant issue in the website conversion, but again I am discussing the videos on the websites.

However, regardless of the speed issues, Video backgrounds have shown up as more promising to boost up the conversion rates.

Videos have proven to be more interesting than text or images ever and hence if you design a website with an impressive video background, it is going to break those glass ceilings for your business in 2019.

Second, I would discuss Bots on your website. This feature is a very new yet useful element bringing a huge curve on the Web Design graph.

A chatbot on your website is always intriguing and bringing high conversion rates.

These chatbots encourage the visitors to talk to you or submit their queries on your website; which in return can bring your business a potential customer.

The top 10 website design companies across the world have mastered this skill and are up with innovative ideas to include in this design trend always.

Conclusion:

Well, these are some handful of the trends that we will see in the coming year 2019.

No one knows what the future is about to present to us. However, being future ready is what a business should always do.

Thus, it is quite advisable to hire a responsive website design company which can help you with the required website design development services.

Here, we come up as one of the Best Web Design Company in India providing effective web designs at the competitive website design India price.

Author Bio:

Manan Ghadawala, the founder of 21Twelve Interactive – one of the top Web design and Development Company in India and the USA, himself, is a seasoned Web Developer along with the extraordinary leadership skills which he applies to every project. He is a fantastic leader who stands as a backbone to his team and the company to achieve the desired success.

SaaS

How The Cloud Helps FinTech Companies Disrupt The Banking World

Miley on October 15, 2018

For the average person, the cloud is a relatively incomprehensible service that lets them store files and photographs online. For the FinTech startup, it holds the key to their rise in popularity. It transforms the way they can store and share financial data, making it faster and easier to do both than ever before. As a result, cloud technology gives FinTech the edge it needs to disrupt the traditional banking world.

Data storage that affects speed and flexibility

Traditional financial services are so named because of their long history as the primary provider of banking products and services to customers. It’s also an apt name because of the way they store data. In the past, the typical branch was built around old-fashioned IT silos. These legacy systems made it difficult to make universal changes or share information between branches. It required a dedicated team of IT employees willing to put in the hours to merge this data using conventional methods.

The cloud represents a newer alternative to data storage and data sharing. It relocates data from siloed, on-site devices accessible only in person to a network of off-site servers accessible to anyone with Wi-Fi. The cloud connects these networks (or data farms) with the Internet, giving its users fast, easy, and affordable access to data.

Why does the cloud favor FinTech?

Unlike traditional services that are stuck with their legacy systems, FinTech startups are fresh to the market. Many of them are younger than cloud technology itself, so they don’t have to retrofit their data storage at all. They can start from scratch with just the cloud.

The cloud is also the reason why they could challenge the traditional banking system. Old-fashioned silos relied on expensive equipment that took up a lot of space and money in maintenance. Its size and costs out-priced fledging startups that didn’t have the capital needed to invest in these legacy systems.

By comparison, the cloud is relatively inexpensive. Startups don’t need to provide the same investments upfront to cover the space and equipment involved in department silos. That’s covered by a third-party provider, which also covers its ongoing maintenance. This has given startups the chance to provide alternative financial services that offer a faster and easier way to bank.

FinTech offers a different way to bank

Convenience and simplicity are two major features consumers expect from their financial experience, and FinTech wouldn’t be able to deliver on these promises without the cloud. Cloud technology helps FinTech companies achieve scalability with rapid data sharing. They can be flexible and nimble when launching new products or maintaining services that solve existing issues.

Though data-driven, FinTech is a broad term for customer-facing services that put value on user experience. Traditional banks, by comparison, put less value on a personalized and adaptable user experience. Even now, as it’s trying to recapture the market share stolen by FinTech, it’s failing to mimic FinTech’s rapid scalability. They’re having to partner with existing FinTech startups or they’re buying them out right to achieve the same responsivity.

So what are these alternatives?

FinTech describes a wide-ranging group of services just as varied as those found in the traditional financial world. If it already exists in the bank, then a FinTech company has moved it online. That includes simple things like cashing a check or transferring money. A mobile bank like Chime offers these services only through their website and app; they don’t need a physical branch for their customers todo these things.

Another FinTech sector without a physical presence is the growing number of online lenders. These lenders facilitate online cash advances that lack the complexities of traditional loans. Their digital platform makes it easier for companies like MoneyKey to process online loans at every stage of the borrowing experience.

Other companies are solving old problems with new online features. The founders of ChangEd leverage FinTech’s automation to help graduates pay down their student loans faster. The app syncs with their bank account and automates savings by rounding up purchases made on these accounts. For example, if you spent $35.01 on gas and $3.45 on coffee, it would charge your account $36 for gas and $4 for coffee. It would then invest the difference into your debt payment.

According to the latest data, FinTech has made massive ground in the market, while the traditional banks are struggling to retain customers. They’re trying to make up for their loss in many ways, including adopting the cloud for themselves. In the meantime, FinTech has a competitive advantage. The cloud lets them make fast changes as their customers need fluctuate.

Development Insights Products

The Constant Evolution of Voice Search

Miley on October 12, 2018

Technology is all around us, and there is no escaping it. The best thing is that it is continually evolving as technological breakthroughs are seen almost on a daily basis. One of the technologies which are getting better every day and making our lives easier is voice search.

When Did It All Begin?

More than half a century ago, IBM introduced IBM Shoebox which was the first speech recognition tool. The father of voice recognition devices was able to recognize 16 words and the digits from 0 to 9.

Mostly implemented by mobile device manufacturers, today’s voice technology gives users the ability to do online searches, find information about products, ask questions, ask for directions or for the weather forecast, and many other things just by talking to a device.

How Does Voice Search Work?

First of all, it processes and transcribes the human speech into text before analyzing it in order to detect questions and commands. After that, it connects to external data sources such as search engines to find the relevant information and translates that information into a digestible format to fulfill the user’s intent.

What Are The Best Voice Search Engines?

There is a continuous battle between big players to make the best voice search engine. This is good news as voice search assistants are becoming more and more sophisticated, thus making our lives easier. Let’s take a look at the top brands manufacturing these devices.

Google’s Google Assistant is powered by AI and is primarily available on mobile and smart home devices. It was launched in 2016, and the thing which makes it different from its predecessors is that it can engage in two-way conversations.
Microsoft’s Cortana was released in April 2014. Available in multiple languages, it has the ability to set reminders, recognizes a natural voice, and answer questions by using the information found on Bing.
Amazon’s Echo has many capabilities, such as voice interaction, music playback, creating to-do lists, and streaming podcasts, to name just a few. The best thing about it is that it can be extended by installing other functions which are developed by third-party vendors.
Samsung’s Bixby is a voice-powered digital assistant introduced in 2017. It is a major reboot for S Voice. Aside from being used on smartphones and other mobile devices, Bixby is included in Samsung’s Family Hub 2.0 refrigerators, which are the first non-mobile products to include a virtual assistant.
Apple’s Siri is part of its iOS, watchOS, macOS, HomePod, and tvOS operating systems. It works by using voice queries and a natural-language user interface to do actions such as answering questions, checking for information, navigating, and many other things.

What Lies Ahead?

As of January this year, around 1 billion voice searches were made per month, and in the next couple of years, 50% of searches will be made using the voice-enabled technology.

It is also predicted that in the years that follow the voice recognition market is going to experience huge growth, with an estimated $601 million in 2019 only.

Conclusion

We can definitely say that the future of voice-enabled technology is bright. The constant need for improvement is the driving force that makes companies produce the best voice assistants out there. Both the companies and their customers bear the fruit from it.

Products

The Positive Aspects of Highly Associated With USB C

Miley on October 10, 2018

Right now, you might have noticed something odd about the latest tablets, phones, and laptops at the company. The familiar form of rectangular USB A ports are long gone and replaced by some smaller oblong connectors. This is the era of USB C. Even though iPads and iPhones have stuck with the proprietary lightning connection, USB C seems to be a major portion of phones, laptops, and notebooks today. Even the latest MacBook Pro is known to have this port.

More about USB C

USB C is a new form of connector, designed for delivering data and even power from and to computer devices. This plug is designed in a symmetrical manner so that you can it, either way, to eliminate frustrations of earlier USB ports, and working at par with Apple’s connecting ports. This service alone is a major success among the lot, but now it can be integrated with USB power delivery and even USB c thunderbolt hub, for enhancing the value and power usability of this service even more.

Focusing on the features

Most of these USB C ports will have USB 3.1 data transferring standard. Then you have the second generation protocol of the USB 3.1 which can deliver data speed theoretically by up to 10 GBPS. It is twice faster than USB 3.0 and first-generation USB 3.1.

Then you have so many desktops and laptops, which have been supporting this USB C specification with the Thunderbolt 3 from Intel and its data transferring technology.
USB C Port is well-equipped with Thunderbolt 3 for pushing data speed to the theoretical limit of around 40 GBPS.
To be sure how enhanced this service is, it is around four times faster than the USB 3.1 and can also be around 3000 times faster than original USB 1 specs of 12MBPS.

Increased capabilities by your side

Other than the increasing data transfer speed, there is the ability to push video over the same connection. The Alternate mode of USB C for video enables the adapters to actually output video from same USB C port to the HDMI, VGA, Display Port and other types of video connectors on YV, displays, and projectors.

Another interesting point about this form of USB C port is that it helps in supporting the USB PD specifications. The USB 2.0 port can always deliver around 2.5 watts of power, which is enough to charge a phone.
Then you have the USB 3.1 which ups the figure by around 15 watts. But with the introduction of USB PD, you can deliver a power of 100 watts! It is 6 times more than what USB 3.1 used to offer you with. It can further open up the potential for the laptop based projectors, depending on the USB C port.

You will only come to learn more about the USB C port once you start working on it. Once you have done that, there is no looking back for the next response. The more you come to check out the port, the less you will get towards other deals at all.

About the author

Trudy is a Business Tech Analyst. He is very responsible for his job. He loves to share his knowledge and experience with his friends and colleagues.

Development Insights Products

Ways To Prevent Mold Formation In HVAC Unit

Miley on October 9, 2018

If you fail to maintain your HVAC unit, the chances are high that it will grow mold. This bacteria and fungus then might get pumped out right into the air that you, along with your loved ones, breathe. This could result in you being the unwanted victim of respiratory problems and allergic reactions. So, it is time to learn how you can actually prevent mold from growing in the first place. If you have already been a victim of such an issue, you should consider getting professional cleaning booked in, be it via Willard Power Vac or any other service provider. But, by following the following simple and easy steps on a daily basis, you can prevent the formation of mold and avoid this issue altogether.

Make sure to clean your system whenever you get time:

The first step in this regard is to check on the cleanliness of the current HVAC system. Look for any of the areas which are damp or leaking. And then you have to confirm it by placing the right air fitters in those areas. The experts from reputed centers are here to help you with the cleaning of the air duct in case you are completely unsure of where you might want to begin with the unit. To prevent the formation of mold in air ducts, you have to keep a note of this point for sure.

Get yourself the best humidifiers as available online:

The addition of some terms like humidifiers, standalone heaters in homes and fans can help in regulating humidity in the air. It can further help in cutting back on the mold growth to a great extent. You have to buy the best humidifier, which will match your requirements well. Purchasing the best one can cut back down on how much you might have to spend on the cleanup services otherwise.

Keep the windows and doors closed:

Whenever the weather remains warm or damp, avoid opening doors and windows all the way around. Giving chance to the outside elements to enter your place can increase the level of moisture inside your house and that will affect the HVAC system to a great way. Shutting down the doors and windows will help in minimizing the air duct cleaning ordeal and will also help the system to remain clean and free from molds, if not more. As the products are not getting way too exposed to elements, so things are designed to act in your favor for sure.

For the concluding note:

Once you have learned the easiest ways to keep the molds from forming, you should start working on it now. To be on the safer side, keep the numbers of the experts handy. These professionals are licensed and they have a certificate to prove their worth. They know what they are doing and always ready to help you in the best manner possible. Once you have contacted the team for help, there is no need to look for any other secondary service. If the mold infestation is way too much for you to handle, then let the experts be your guide for the day.

Development SaaS

3 Ways Mobile Apps Are Revolutionizing Entertainment Industry

Miley on October 8, 2018

In last five years, Mobile apps have dominated the world with its powerful solutions and superior services. From live cricket scores, food and online shopping to games and health management, there is rarely something where mobile apps would not help. Prevalence of mobile app technology has swept through the smallest corner of our life, creating digital solutions even in the entertainment and media industry.

With consumers expecting easy-to-use and seamless apps, entertainment domain is also experiencing an unforeseen transformation. It is evident that by now different entertainment segments relies on the mobile app revolution mainly due its convenience and usability. So how exactly mobile apps are revolutionizing entertainment industry?

Discussed here are 3 primary ways mobile apps have significantly changed entertainment space.

Updates and trends

Social media has developed a virtual hub of realities that eloquently displays the expressions of global communities. In the absence of social media platforms, it was quite a challenge to monitor and discover the latest hot trends in the relevant market. With a powerful disruption of social media, human society realized the importance of digital technology and began to share their mind with the world, which in turn resulted in honest valuable trends.

Social apps have a dedicated, most updated space for suggesting trending topics. Entertainment apps keep popular movies, music, shows and games embedded in a trending section for users to view what is making a rage. Due to such instant updates and recommendations, entertainment is accessible and available anywhere for anyone. This is why entertainment app development companies are working passionately to optimize user experience within apps.

Information-driven engagement

Mobile users are predisposed to interacting with social media platforms for a daily dose of news, updates, life hacks, and tips and more. It is not a surprise that people quickly check the homepage wall of Twitter, Facebook, and Instagram as they are the best reliable source of authentic information. Entertainment apps integrate social posts to enable users to share useful media information on the platform.

Apart from these, video content leader Youtube also facilitates a unique, highly engaging and visual platform for exploring creativity, information, and entertainment. It has innovative features with individual channels, vlogs and more. Engagement is the crucial essence of entertainment mobile apps that allows users to interact with their favorite artists and idols and know more about them. Businesses can thus interact with their customers and address their requirements with more confidence.

The scalable capabilities of platforms

Many YouTubers make videos to show off their product or to review one for example a fitness blogger selling their fitness program, gamers reviewing games and certain pranksters using different tools for pranks such as a prank call app, loaded with pre-recorded voice lines. This proves to be an effective way to educate and entertain their subscribers.

Entertainment app platforms are equipped with the superior capability to suit business needs and user perspective. Today’s apps are integrated with movies, music, live streaming experience as well as gaming to deliver exceptional user experience. Scalable platforms complete with all the vital features also create a potential opportunity for artists to bring their talent in public and reach the audience.

Application development is less complicated with many readymade platforms introduced now and then. Due to many incredible features in place, users have a lot to gain by leveraging the scalable app platforms focused on enabling users to share their content online on any platform to exhibit their flair. These entertainment applications set a comprehensive flow of content including articles, videos, blogs, and other rich media, which further enhances app’s usability for entertainment purpose.

Most popular Entertainment apps

NETFLIX

NetFlix has risen to be one of the most sought-after entertainment platforms for a viewer who rely majorly on their mobile devices for distraction and amusement. It is enriched with unlimited fun movies, dramas, and comedies and also connects with TV. It has quickly changed the satellite TV market, is the world’s 10^th largest company.

SPOTIFY

Spotify is another phenomenon in the world of music services and allows users to browse through songs and listen to their favorite music from favorite artist legally and save them offline. The app is highly successful with more than 24 million existing users.

Future promises

Like all other industries, Mobility is something that has swept deep through media and entertainment, bringing a new shape and dimension to its sphere. Technology translates into opportunities, especially for businesses that look to capitalize greatly on digital solutions to develop consistent growth potential. By integrating IoT and Wearable technology, entertainment mobile apps are likely to experience a much brighter future. Businesses should adopt more capable technologies such as VR and AR to make entertainment more engaging and influential.

Conclusion

Mobility has become the need for any business to reach expected growth target in the relevant market. Entertainment and media market has transformed its structure in the last couple of years by shifting to digitalization and enhanced user engagement based on the precise understanding of user behavior. We hope entertainment mobile apps will continue to amaze and fascinate more users in the coming days.

Author:
Helena Spaculus
https://www.spaculus.org
info@spaculus.org

Martech

How to Create the Right Customer Engagement Strategy

Miley on October 8, 2018

Every manager, entrepreneur or business owner is aware of the importance of winning over their target audience. Naturally, no prospect can be made unless there is a great product or service at a price the customers are ready to pay, but even that is no longer enough. To achieve all goals, a business has to engage customers and provide amazing service and support in return.

Unfortunately, this is easier said than done. To engage someone, you need to know them relatively well, i.e. you should be able to identify their needs. If they feel you’re catering to their needs, they’ll be more likely to form a long-term and loyal relationship with you and your company. So, how is that achieved best?

Communication is the key

Engagement is based on communication. Luckily, social media platforms make it quite easy to establish and maintain such contacts with all your existing and prospective customers. This is also the preferred channel of communication, especially among younger generations. The key is to be consistent in this communication so that your audience doesn’t feel neglected or abandoned.

Take their needs into account

Although your ultimate goal is to sell your offer to customers, you have to understand that this communication is not a one-way street. If you respond to comment put forward by your customers, you’re showing that you’re listening to what they have to say. Also, every comment they make is invaluable feedback about how you’re doing. What’s more, you should encourage them to express their opinion by asking for it!

Quality of the content

There can be little or no customer engagement if there is no quality content offered by a company. It has to be informative, succinct and, above all, relevant. If you manage to provide such content on a regular basis, your customers will be much more likely to respond to it and your audience can only grow. Don’t underestimate the power of images and videos either. If you think this is all too much for you, you might want to consider hiring professionals, such as these experts in SEO from New York, who can help you with your digital presence.

Be flexible and available

Modern people are not ready to wait long for a response. They even expect you to be available almost at any time and on any day. Since having someone always ready to answer any queries is quite expensive for most companies, many of them are using a chatbot feature. This is software that mimics human behavior and conversation. They have come a long way since they were first introduced to the world of marketing and customer care and they can now lead simultaneous conversations with many users.

Create brand loyalty

It’s a well-known fact that it’s much more time- and money-consuming to attract a new customer than keep an existing one. You want people to love your brand and come back to purchase from you again and again. Their satisfaction inevitably transfers into a positive word-of-mouth, which we all know is the best and cheapest form of advertising. In order to have a clear picture of how loyal your customers are, you should look into their engagement, among other features. The more engaged they are, the more likely it is they’ll be loyal to your brand.

Rewards pay off

In this highly competitive world, it’s often not enough to simply provide great service and support, but your customers also expect to be rewarded for their loyalty. Whether you do it by acknowledging their loyalty or offering discounts and exclusive offers is up to you to decide. Just make sure they see you’ve noticed and appreciated their engagement.

Creating the right engagement strategy is not an easy task. It involves making the right calls and being consistent and persistent. However, it is absolutely necessary for every business if it’s to rise above the rest and grow. So, instead of deciding whether you need to get your customer engaged, you should be asking how to engage them.

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Increasing Sales of Online Fashion Store with Instagram Marketing

Miley on September 30, 2018

Acceptance of online fashion stores is increasing these days. With the advent of time, people are getting comfortable as well as accustomed to online shopping. As a result, they want more convenience in online-based shopping. It is a difficult thing to shop for fashion items, especially clothing items online. With the advent of many well-developed e-commerce websites for fashion clothing items as well as accessories, it has become simpler for the buyers to find products as per their preferences or choices. Along with adopting some essential changes to the e-commerce website for selling fashion items, businesses have to focus on business promotion or marketing to gain more traffic as well as visibility. For online marketing of fashion e-commerce store, different social media platforms can be used. Instead of conventional marketing, social media marketing works well for the online fashion stores. Now, different social media platforms are there. There are Facebook, Twitter, and Instagram. These are the major platforms. Along with them, a lot of other social media platforms available. Using Instagram has certain benefits in the process of social media marketing. It can increase sales and give better profitability to your business. Here is a guide for you in this matter.

A Perfectly Created Instagram Account

It is to be noted that Instagram marketing would be successful once the foundation is strong. This is simply comparable to a building structure. If the foundation is not strong, building structure would not be strong. So, the foundation has to be strong enough. To work on the foundation, different strategies and expertise are required. To make the foundation strong, different techniques should be adopted. To create an Instagram account, you need to follow the basic procedure of signing up. Once you register with your account, you need to follow some simple measures. Here are the things that you need to ensure when you are creating an Instagram account. Make sure that you are following the steps as mentioned below with perfection.

Profile information: The profile should be stuffed with all the necessary as well as crucial information. It is important to understand all the things that are required for showcasing information on your profile. Right from the bio section to the contact section, all section should be stuffed with genuine and useful information.
Display Photo: A business profile on Instagram is not complete without a good display photograph. You need to make your profile photograph complete with the right selection of the display picture. Make sure that business profile picture for your Instagram account should come with business logo or emblem. It helps in creating brand awareness.
Verified Profile: You need to verify your business profile through proper documents. Not verifying the profile would not stop the copyright violation issues.

Once all these things are done, you are ready for an Instagram marketing job. Now, this job has to be conducted with perfection. The first step is planning. You need to chalk out the blueprint for the Instagram marketing campaign. Once the blueprint has been created, you need to go for the process of business marketing to enhance traffic for your website and eventually enhance your profitability. In order to learn more about this matter and to get brilliant social media marketing services, you can get in touch with Gramista.

Sharing Fashion Related Photographs and Contents on Instagram

Content is the king in the field of business marketing. You need good content to make the process of Instagram marketing seamless. You have to work on your content with more dedication. The aim should be developing seamless as well as lucid contents. When it comes to Instagram marketing, visual contents are used more than text-based contents. For visual content, you need to be unique just like the text-based contents. Basically, using photographs from other without permission may drag you into trouble. Using copyright protected photographs is a serious offense. So, it is important to create or craft contents with perfection. Now, when it comes to promoting fashion related website, you need to focus on the fashion domain. You need to focus on sharing contents that are related to the fashion industry. Popularly, businesses share photographs or their products on the Instagram account. Make sure that the products are showcased in a creative style. If they are not shown in creative style, they will not draw the much-required attention. It is also a good idea to go for a professional photo shoot with models for various fashionable garments and fashion accessories. Combination of all these things will help your business immensely.

Share Fashion Tips

The basic aim of Instagram marketing should be sharing such posts that can draw engagement. You have to engage the fans or followers on your social media activities or posts. Sharing the fashion tips is helpful in this regard. Your followers would love to get some unique and advanced fashion tips. They would love to get some great tips regarding usage of various fashionable accessories. Many businesses sell innovative fashion items, and people do not know how to use them properly. Videos can be created to show people how these accessories can be used to appear more fashionable. Overall, different techniques and methods can be tried to create awareness and share useful tips among the followers. If followers start getting something worthy from your regular Instagram posts, they shall keep in touch with you and encourage others to follow you. This is a common way of driving more revenue.

Celebrating Festivals with Discounts

Every buyer loves discounts and freebies. So, it is a great thing for the buyers, if they are offered freebies, especially during the festive seasons. To announce various discounts and freebies, you can use Instagram profile of your fashion e-commerce store. You need to create posters or interesting text contents to promote various offers and other related things. In this way, you can gain more potential buyers for your store, and that would eventually result in high revenue earning.

Author Bio

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. To know about Instagram marketing, you can follow his articles and visit Gramista.

Development Insights

How Technology is Changing HR in Startups and Big Organisations

Miley on September 29, 2018

Companies spend a lot of money managing human resources. HR is big business whether you’re a small business, startup or a giant multinational. If you don’t get your HR right, you won’t have the right people working for you and you’ll end up failing. When it comes to HR spending, it’s obvious that the way businesses spend is changing. Nowadays, the startup, as well as the big company, is looking for technology – it can help companies save money. HR investment is particularly flowing towards human resource management systems, especially if the technology is also utilizing things like cloud computing and artificial intelligence. With investments clearly considering technology in HR to be such a beneficial force, what is the actual consequence for HR? How is technology changing HR in startups and big organizations alike?

Providing opportunities to outsource HR

One of the major ways technology is transforming HR is by making it another aspect the company can outsource. Outsourced HR has not been possible previously in a way that would have made it effective and beneficial. However, both startups and larger companies can now easily let third parties run the HR system. Technology can deal with most HR needs efficiently these days. Automated learning, artificial intelligence, and cloud-based platforms mean you don’t need a whole department to look after payroll, onboarding or even recruitment. Instead, the modern human resource management system just requires a few HR professionals to manage even large employee portfolios. Automation will provide companies with an easier and more cost-effective way of running HR. This doesn’t mean internal HR departments would come obsolete. It just means that organizations don’t have to build gigantic departments any longer and waste resources on professionals whose services they might not require on a regular basis. Instead, departments can become more productive and scalable, allowing companies to focus on the most crucial matters and to help the HR workforce they have to become more professional.

Improving HR’s understanding of employee wellness

Having an organization full of happy and healthy employees will mean the organization has a motivated and productive workforce. In the modern world, employee wellness and wellbeing are the most important things HR has to cover and technology is improving their understanding of these issues. Due to cloud-based technology and increasing focus on behalf of the human resource management systems to cover issues of wellbeing, employees and employers are better able to take charge of their health. The focus is flowing towards simply steps like allowing people to manage their healthcare insurance choices through these apps to promoting healthier choices. There is even emphasis on monitoring employee wellness with the help of wearables. By integrating some of these technologies with the HR’s human resource management system, companies are able to better assess how employees are doing, what kind of help they might need and how to support a more productive workforce.

Training the next generation of workers

Technology is having a huge impact on society and it’s changing many professions on the go. It’s only natural for HR to adopt a technology, as this can ensure the workplace as a whole is taking on this digital revolution. Many employees are entering workplaces that do not look anything like they did a few decades ago. However, for many millennials, technology might not have been part of training and certain digital aspects of the workplace are not something many of know prior to just trying them out. HR’s role has always been to ensure the workforce is up to the task and it has the right tools to operate with. In the modern world, this means helping employees embrace and use technology. The cool thing about this digital revolution is not that HR has to help educate employees but also the way they can train. This is because of the way human resource management systems have adopted cloud-based training as part of their appeal. HR doesn’t have to do traditional classroom and course-driven approach to developing talent. Instead, everything can happen according to the employee’s abilities and time. You can provide more personalized talent with modern technology, ensuring employees only learn what they need and do so at a time that allows them to be effective and productive.

HR success comes with the right technology-adaptation

HR is the key to business success and startups and big organizations alike need it to thrive. However, HR doesn’t just stay the same and technology can play a big role in shaping how HR works at any given organization. By staying on top of changes in technology, companies can also ensure their HR departments are effective and pushing them toward success.