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DevelopmentInsightsMartechSEO

Get the Best SEO Services in Singapore by Engaging True SEO Expert Can help to Improve Website Speed

on July 16, 2019

SEO has always been very dynamic, and the rapid spread of mobile devices, especially smartphones, has pushed the dynamism to new levels. To engage in any marketing activity is now just enough to whip out the smartphone from your pocket and ahoy, SEO is at your fingertips. Online marketing had become so much mobile that people tend to forget the times when desktop computers were the only means of accessing SEO. Indeed, mobile SEO is the most significant development that catches the eye, but along with it, there has been some other change, which is equally important. To meet the expectations of mobile device users, websites have become speedier than before, thanks to the widespread use of responsive web design.

The progressive speed enhancement of websites has happened in two phases – firstly, WordPress changed the SEO game by creating sites that open faster and secondly, responsive web design took it a step ahead and created even faster websites. To survive the intense competition in gaining high visibility, it has become necessary to ensure that websites are speedy and mobile-friendly.  Since all WordPress themes are not the same, you must carefully choose a suitable theme that does not have heavy design elements and provides support in creating websites that open pages very fast besides having the best functionalities and features. Unless websites are speedy no matter how well it functions, it will never make users happy. Remember that the ideal page opening time is just 2 seconds, and the farther your website is from it, lower are the chances of doing well in SEO. 

Patience is diminishing

 The primary requirement for good SEO services Singapore is that you must keep users always happy and should be aware of what to do to keep them happy.  Users call the shots both for search engines and marketers who must find ways of pleasing them by meeting their expectations. Technological advancement is not only raising the bar for SEO but also fueling higher expectations among users. They expect too much too soon, no matter how far-fetched it might seem. That is evident in their love for fast opening websites as users expect websites to open instantly upon clicking the link. The longer time it takes for websites to open, it challenges the patience of users who would not wait but explore some other website. And they would never come back again. 

Google goes the user’s way

Meeting user expectation is the top agenda for Google and other search engines because their existence hinges around it. Google is hell-bent to ensure that users get the best experience and continuously work towards it. Following in the footsteps of users who prefer speedy websites, Google has declared that page speed is now a ranking factor. Naturally, it leaves no room for any choice but ensures that websites are speedy or else you are on the wrong side of the law. 

Here are some things to do to make your website faster.

Know where you stand

It is common sense that to improve page speed, you must first know its current speed and identify the causes for it. It should help to set some realistic goal and develop strategies for improving speed. Only when you know what hinders speed that you can address the issue and work for improvement. Google’s Page Insight Tool should help to know where you stand and even point out the areas of improvement. The first lesson is that fewer web pages accelerate page opening time, and there are some other things to do for improving it further. Using optimized images improve page speed as also using fewer ads, compressing codes, and fewer external scripts, all of which add more speed to websites. Besides, improving server response time impacts website speed and opens pages faster.

Image compression

Too many images slow down websites, and you must use images optimally, and only compressed images should find a place on websites. Many WordPress plugins help in compressing images up to 70%, which is significant because images constitute 56% of the page weight. When you compress images by using WordPress plugins, the resolution and appeal of images remain unaffected.  Removing unused colors from images and stripping Metadata from it helps in compression.

Server optimization

The server response time affects website speed and slows it down. Check if the server response time supports the website speed or even improves it and if not, then you must think about optimizing the server to reduce the response time and make it faster. The software used in servers is also a factor that affects website speed.

Dedicated hosting service reduces the possibilities of slowing down websites, and it is advisable to avoid shared hosting service. Only if you can ensure that you have resources dedicated exclusively for you in shared hosting that it might work to some extent.

DevelopmentInsightsMartechSaaS

Best Platforms for Building and/or Creating Mobile Apps

on July 16, 2019

In the recent past, the market for mobile app development has begun to take off. Both medium and large-sized companies are increasingly familiarizing themselves with the mobile world. Now more than ever, there is dire need to rapidly develop and deploy applications on a large scale basis. According to IDC forecasts, the market for mobile development platforms will witness a compound yearly growth rate of more than 38% in the next two years to reach $4.8 billion. Gartner expects over 20 million enterprise applications to be developed in the coming three years. The value is evident in the rising number of acquisitions and investments in the mobile app development space. 

Are you an individual or business owner who wants to build a spectacular mobile app? Today, building a mobile app is manageable – more than possible actually! You no longer need any coding knowledge or even thousands of dollars to spend. Numerous platforms are available that make your work a walk in the park. All you need is the right information so that you land the best platform.

Do you want to save energy, time, and money while coming up with your mobile app? Well, you need to use the best mobile application building platform. So who are the key players in the mobile app development field? Which is the best tool to use? The following is a comprehensive list of the best platforms for building mobile applications:

Mobile Roadie

Mobile Roadie allows you to instantly update the contents of your application. It supports all media types. The best attribute about this platform is that users can effortlessly preview their applications while the platform verifies the suitability and quality of the app. Mobile Roadie’s language allows you to pull your data in an array of formats such as CSV, HTML, etc. This platform enables you to enjoy utmost customization ensuring your app has a personalized touch – something that is extremely important online.

The AppBuilder

This platform gives you two options. With the first one, you can use the online toolkit to create your application as you get some side training. With the other option, you can work with the platform to build your app together. The AppBuilder enables you to save time creating an application for all platforms. With this platform, you also enjoy protection through a user name and passwords. Lastly, you can always update your app even after going live.

Appery io

Appery io refers to a cloud-based mobile application builder that is used to create applications for iOS, Android, and Windows phones. It is extremely easy to get started with this platform because you do not have to download anything from the cloud. The platform also gives you a drag and drop option to come up with your user interface. In addition to all these, using Appery plugins can easily enhance functionality. During and after your app development, sharing is very easy using this application.

Good Barber

With Good Barber, you get to enjoy nine customizable and amazing design templates, 500 Google fonts, and 350 icons. What is more, is that Good Barber cuts and styles your application into fine detail without the need for any coding. This platform is perfect for Android and iOS phones. If you have been looking for a platform that accords you immediate feedback with almost all app alterations, then Good Barber is your best bet. Lastly, you can contribute videos, photos, and articles.

AppMachine

Are you a business with the desire to build applications for free and only pay when you want to publish? Well, if this is you, then AppMachine is your ideal platform. Building blocks enable you to link to Twitter, Facebook, and online stores. All through, you enjoy the freedom of colors, styling and so much more. AppMachine ensures you always have access to the Apple and Google Play app store. The app is available at discounted prices.

BiznessApps

This platform is optimized for all types of businesses. It brings with it an array of features such as push notifications, shopping carts, and loyalty programs among many others. BiznessApps has a convenient in-app integration, numerous templates, instant updating, and user-friendly CMS.

GameSalad

GameSalad is primed for gaming on an array of platforms such as OS X, HTML 5, and IOS. Since it is a drag and drop platform, you do not need any coding. GameSalad boasts of a scene and actor editor. With this platform, you also enjoy an active community forum where you can get valuable input from other designers. Moreover, the platform also blesses you with a library of game elements and behaviors for use. For a wider reach, the platform allows you to publish your app online.

Appy Pie

This is another incredible cloud-based application for Android, IOS, and Windows. Appy Pie allows you to instantly publish your app on app stores. You also enjoy enhanced customer interactions, app monetization, real-time updates, and revisions as well as push notifications.

ShoutEm

ShoutEm is billed as one of the simplest mobile application makers of all time. Its drag and drop option allows you to add event places, news, photos, media streaming and so much more. ShoutEm offers countless customization tools, seamless publishing and monetization options. Updating your content is real-time and easy. Its e-commerce feature makes it perfect for businesses.

AppMakr

AppMakr is a free DIY app that allows you to build IOS, HMTL 5 and Android apps for free high-quality applications as well as unlimited updates. This platform consistently shows your application’s AQI (App Quality Index) which enables you to improve the quality of your app. AppMakr offers you features galore such as chat rooms, video streaming, live updates, full autonomy, customization, push notifications, etc.

The above platforms guarantee nothing short of the best environments for building mobile apps. Now that you are informed about them, go ahead and make maximum use of them. You will surely not regret it.

BuildFire

BuildFire is a Software-as-a-Service (SaaS) Platform that does for mobile apps what WordPress did for websites: enables non-technical professionals to rapidly build mobile apps with a minimum of custom coding or development. Anyone can operate, manage, and administer our applications, no special training needed. Organizations from Fortune 500 companies to neighborhood community associations have used BuildFire to develop, publish, and maintain thousands of apps that reach millions of users every day.

MartechProducts

Why Artificial Intelligence (AI) Is The Next Best Thing Real Estate Industry? 

on July 11, 2019

It’s 2024 and we are still surrounded by the charisma of artificial intelligence. If anything AI has been doing new wonders in almost all the fields of life. When it comes to the real estate industry, AI has not been implemented in this industry to the fullest of its potential and still, it is doing an amazing job. In this blog, you are going to find out, why AI is the next best thing in the real estate industry.

Here are some of the reasons which are shouting about the potentials and offerings of the AI in the real estate industry in the years to come. Give the following a read and we are sure that you’ll be convinced that AI is definitely the next best thing in the real estate industry. 

Reduced Human Resource

Although, the real estate business is not the kind of business which requires a lot of manpower, however, you still very efficient and experienced people as real estate agents because it is not an easy job. It is also true that such people are not very easy to find and those who are good at their jobs are really expensive and if you are running a real estate company from scratch, then there is a huge possibility that you might not be able to afford them. However, you should not worry about experienced and efficient resources anymore because AI is going to take cover for your business from all sides. You can have AI Consulting Services for your business and it will take care of all the communications and dealings. It will deal with the clients according to their requirements with the help of the big data.

Increased Business Efficiency

AI is all about incorporating high-end efficiency to your business. Therefore, getting AI/ML-based software will make your real estate business more efficient and on top of that, it will make sure to provide a satisfactory experience to all the clients. We all know the importance of customer satisfaction in any business. This importance increases in the real estate business by many folds as they have plenty of other options in the market. Therefore, realize the importance of AI now and make it a part of your business and it will be worth every single penny of yours.

Long-Term Relation Ship Building

With AI, you can build a long term relationship with your clients by using different features. You can keep in contact with them with the help of AI so that whenever they need to buy or rent again in the future, your company’s name pops up in their heads first. 

Business Hours 24/7

If it’s after midnight and your potential client just got the time to search for the new apartment and they have a location in their mind, you can target that client at such a strange hour of the night with the help of AI. Yes, it’s not only possible but very much practical. In order to understand it better, let’s take an example of a client who is searching for “JLT apartments for rent”. Now, your AI-based software comes into play. They will not only communicate with the client but also they can seal the deal if it comes to that. Pretty amazing, right? 

Conclusion

With all the advancements in the tech world, it is almost impossible to run a business in traditional and outdated ways. Therefore, you have to be very conscious of new tech trends if you want to ace your business game.

DevelopmentInsightsMartechSEO

8 Low-Cost Marketing Strategies for E-commerce Businesses

on July 11, 2019

For most e-commerce businesses, the competition is fierce. Thus, knowing what will set you apart from the rest of your competitors is crucial. Ideally, you must equip yourself with e-commerce marketing strategies that focus on capturing people’s attention when looking for products. You should also be using several outbound strategies that will make it easier for people to find you. There are different e-commerce strategies out there in the market. However, in this post, we are going to focus on the eight low-cost marketing strategies that will set you apart from the rest of the competition, and help you land you more sales. 

Cross-promotion with other businesses

You probably know the feeling of diving into a business partnership full of hopes and ideas. But eventually, you would know that those trends wear off quickly. Then, you are left wondering where would your next brand collaboration is headed. Well, that is where the cross-promotion techniques of your marketing strategy will help you out. Remember that partnerships are not only great for business development. It also gives you the chance to cross-market your products and services, as well as provide something valuable to you and your partner’s customers’ needs.

Search engine optimization

According to Local SEO Search Inc., “A powerful tool that will drive traffic to your site other than social media is SEO. It will not bring you instantaneous results. But your marketing strategy should not be built on short term goals. Instead, it is all about planning how you will grow in the long-term.” Some online retailers make the mistake of focusing on instant gratification when growing their online stores. So, they focus on Facebook ads, instead. However, if you want to keep your acquisition costs low, then you should concentrate on SEO. But you have to realize that SEO is not just about choosing a particular keyword in your chosen niche. Instead, it is about going broader.  For instance, you sell running shoes. You should not just focus on keywords about “running shoes.” You can also target keywords related to weight loss and fitness. Remember that SEO is about driving new traffic, and not just sticking to your current audience. When crafting content about weight loss, you can still introduce the concept of running while losing weight. That way, it is easier for you to reach a more extensive group of audience that is potentially interested in your products and services.  Here are some marketing strategies for SEO:

  • Always create fresh content. It has probably been a while since you updated the old content on your site. But you have to do it to stay relevant. Delete the parts that are already outdated, then update them accordingly. That way, you will shoot up in the top of search results, boosting your traffic. Updating your content is just as crucial as crafting new content. 
  • Utilize SEO tools. These tools will notify you of any SEO errors that you made. Using tools like SEO Manager and Plug-In SEO lets you do quality checks on your site’s SEO. 
  • Build more web pages. You can do so by adding new products to your online store. You can also produce daily blogs. Moreover, you can come up with other forms of content like e-books, landing pages, and other web pages that boost your odds of getting more traffic. Ideally, each web page should contain at least 2,000 words (on average) to show up on results. 

Take advantage of pay-per-click ads

Pay-per-click ads are costly if you are targeting high-traffic keywords. However, some platforms and niches are budget-friendly, making it an excellent option for start-ups. In Facebook, for instance, you can pay as low as $1 a day on particular ads. However, if you want to get better results, you need to invest more. 

Plan email marketing campaigns

For a lot of online retailers, email marketing gives one of the fastest results when it comes to sales and web traffic. You can start building your email list by asking your audience to subscribe. You can put the opt-in form on your homepage, blog, or other popular pages on your site. Here are the top email marketing tactics that you can use:

  • The easiest way to boost your email marketing strategy is to create a more extensive email list. 
  • Build email funnels. Email funnels are made up of a set of sequenced emails, which can include your best selling products. An email funnel may start featuring some blog posts in your niche that helps boost user’s familiarity with the brand. Later on, you can send an email about your weekly best selling products to help generate sales. But remember, you have to send the conversion email after the non-sales email is sent. 
  • Segment your email list. Personalization and segmentation have become more and more important as your email list grows. You will be encountering users that have ordered various products in your store. When you personalize your emails, you can show your buyers products that they will probably be interested in (via their past browsing history). That will make them more likely to purchase your products because it is catered specifically for them.

Smart use of social media platforms

Social media is not just about posting content once a day. You need to be able to come up with a plan that works. Every social media channel has a particular target audience. If you are in the online fashion niche, you probably will not thrive on LinkedIn since it caters to a B2B audience. But you can boost your sales by focusing on highly visual platforms like Pinterest, Instagram, and Facebook. Your highest engagement would probably come from Instagram. Your best performing ads can be on Facebook. Similarly, you can also drive a lot of traffic from Pinterest. Once you find out the specific platform that is right for you, it is time to focus on your marketing strategies.  How often should you post? What tactics do you need to incorporate to boost your growth? Here are some online marketing strategies that you can incorporate on social media:

  • Share user-generated content on social media. Your customers and loyal followers will probably share content on social media. Ensure that you share their content with your own audience (with their permission). Over time, that will help boost your customer loyalty, and even lessen your workload a bit. 
  • Take a closer look at your demographics. If you have target users who are female, ages 22-45, then they will probably have different needs and interests with females ages 45-65. Moreover, they will be more likely to have a different social media network. 
  • Build a social media calendar. What type of content are you posting, and how often do you post each day? For instance, let’s say that it is usually Friday evenings that you get the highest engagement. Once you know the type of content that your audience better responds to, you can maximize your social calendar for optimal results. The pre-planning stage allows you to ensure consistency and balance your marketing activities at the same time.

Enhanced website layout and design

Having an excellent web design and appearance makes an excellent first impression. But design is not the only factor that contributes to a business’ success. Having a site that is designed nicely is not going to drive traffic and land you more sales. Your site’s overall performance, page loading speed, content, and payment methods contribute to the website’s overall success as well.  That’s why it is crucial for your site to be impressive, that it works well, makes navigation a breeze, and features quick and easy payment options.  It is going to negatively affect your business if your website takes too long to load, has incomplete product information, or the online payment options are not working. 

Retargeting

In its most basic form, retargeting is the practice of sending highly targeted ads to specific users who have interacted with your products or visited your site in the past. Usually, it includes targeting users who:

  • Have recently visited particular pages on your website
  • Have bought something from you before
  • Are your email subscribers
  • Are your previous customers before, but are no longer engaged

Note that when it comes to retargeting, Facebook will always be king. But Google AdSense has excellent retargeting potential as well. 

Guest Post

You can also expand your reach through blogs and other publications by placing your content in front of a new audience. Then, getting a few important links back to your site. Remember to only submit to publications with high authority. 

Over to You

What are the low-cost marketing strategies that you have used in the past to market your business?  While there are a lot of e-commerce marketing strategies out there, these eight low-cost marketing tactics are the most reliable and effective. You will also find out that while you creatively look for ways to connect with your target audiences online, you will see a boost in your traffic and sales! So, why not try these low-cost marketing ideas? Then, see how these can help you grow your business and boost your overall marketing strategy. In the end, here is a comprehensive list of some of the most fascinating statistics and facts about the internet. 100+ Statistics And Facts of The Internet[Infographic] by the team at Hostingclues100+ Statistics And Facts of The Internet Infographic

DevelopmentInsightsSaaSSEO

The Vital Role of CTR for Optimizing Your Domain

on July 9, 2019

Let us start with an honest opinion. The CTRs or the Click Through Rates are essential when it comes to strategizing the SEO for your domain. But, it is often the case that CTR is not given enough attention to. However, according to experts, CTRs are as crucial as the inbound links from authority sites and posters.  

When you are dreaming about improving the visibility and the traffic footfall for your site, you should never underestimate the power of CTR as studies have revealed that you can improve your page rank by one position with just a 3-percent increase in organic CTR. 

Keep in mind that better CTR means a better conversion rate. So, all you need to do is invest in an expert third party SEO agency and consult with a professional like Jacob Joseph Edward Xavier Clear to accept the challenge of improving the CTR metric which will enable you to attract traffic and gain a good advantage over your nearest competitors at the SERPs. 

However, before you begin, you need to have a clear idea about what CTR is all about. Let us have a look in detail,

About CTR

Domain optimization has a number of vital facets, and these include the paid searches, mail campaigning, and the advertisement displays. CTR is a tool that allows you to measure the performance of these strategies. The actual figures for how many times an ad was clicked or how many viewed them are analyzed through CTRs.

There are other aspects of investing and improving CTR. It also allows you to gauge the effectiveness of the title, the content, the description, and the emails. As the name suggests, the tool allows for the measurement of the actual click-through rates as a parameter for the performance of your web and business domain. 

The higher the CTR and the associated signals, the better optimized your domain is in terms of performance. It suggests that the website and the content are relevant to the user concerning information, authority, and uniqueness. 

Keep in mind that with any business venture, your marketing, and promotional campaigns needs to reach the target audience and the user base. The impact on the business is created by several factors that include the actual buying of a product, signing up for a service and indulging in any online activity on the web domain. CTR will allow you to effectively modify and measure the success of your campaign in terms of actual lead generation. 

Are there factors that determine the CTR results?

You, bet there is! In reality, several factors might influence the CTR score. While you cannot pinpoint any factor definitively for an improved or low CTR, but you do have an idea of what elements to improve on or what exactly is going right for your campaign.

The factors that affect CTR include the keywords and phrases, PPC campaigns, and searches related to brands and products. The CTR is calculated by tallying the total number of clicks and impressions. The number of impressions is divided by the number of clicks, and the result is multiplied by 100. 

What do you gather from your CTR score?

You must be asking, why CTR? Since traffic and lead generation can be measured by various analytical tools as well. However, you need to understand that CTR is the perfect metric for measuring the failure or the success of a promotional or marketing feature. 

The higher user engagement you have, the better is the CTR, and you can be sure that the strength of your domain is in the keywords, image optimization, and the ad campaign placements. With better click-through rates, you can also be assured of the impact your conversion is having and the lead generation for your venture. 

Yes, the results might be diverse depending on the campaign you are running, but that is just the nature of business as some products and services will always enjoy better success than other campaigns. CTR is also essential for Google Ad ranks as the ranking goes down with lower click through rates. 

Keep in mind that the quality score for your domain provided by the search engines is dependent on the following three major factors.

  • The uniqueness of the content and the relevancy
  • The CTR
  • And the performance of the landing page

How to improve on the CTR

Here are some tips and tricks that you can try to improve the CTR for your domain.

1. Leverage the Google console for the search data analytics for the identification of low performing content and improve on them as much as possible.

2. Keep in mind that the title and tags should not suffer from excessive keyword usage.

3. Tap into human emotions of fear, joy, and success while designing posts and article titles for the SEO campaign of your site.

4. You can try addressing personalities through the titles to create a unique story to carry your campaign forward.

5. You can even include numbers in the titles as this boosts CTRs by at least 35%.

6. Description tags should be exciting to generate interest and excitement from the consumer.

7. You need to use descriptive URLs and not the generic ones as they are low on appeal, and if done right, it can improve your CTR by 25%.

8. Headlines should vary according to posts and services.

9. You can invest in Facebook ads to check the effectiveness of headlines.

10. Lastly, you need to avoid the usage of generic phrases that include “click here” and others to lend authority and authenticity to your site.

 

In conclusion

Yes, you do need the expert help when trying to figure out avenues to successfully optimize your web domain. There are several SEO firms available locally, but not all services are up to the mark in terms of the technical prowess and content creation ability. Therefore, it is essential to judge a service based on merit alone when searching for a third party SEO service. If you are in doubt, ask your questions to make sure of the expertise and the professionalism of the firm. Keep in mind the user reviews for a service and the overall charges for optimizing your domain. Make sure that you are getting the best bang for your buck. All the best!

DevelopmentInsightsMartech

Here Is How a Brand Should Respond to Negative Reviews on Social Media

on July 8, 2019

The first social media platforms sprung up by 1997, just a few years after the worldwide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a sheer number of users on such social media sites is literally in the billions, it comes as no surprise that businesses can efficiently, effectively and often cheaply market to potential customers through these platforms by speaking directly to your Facebook, Twitter and Instagram followers.

Studies conclusively show that users who follow businesses on social media are more likely to buy from them. Social media can also be a means through which users can leave reviews about a company. Regardless of the type of comment, it is imperative for a business it addresses it aptly and promptly. This is especially true for negative reviews.

So how should a brand respond to negative reviews on social media? Here are some tips:

Don’t Ignore the Review

First thing’s first. A brand should never ignore or even try to remove a negative comment or review. Indeed, that is one sure way to lose customers. We, as humans, have a fundamental need to feel heard and understood, and customers are no different. Thus, it is a brand’s duty to read and respond to as many reviews as possible- positive and negative alike. If handled properly, such responses can even work as an effective marketing technique. If you are having difficulty with handling the reviews or don’t have time to do it, it is better to take the help of a social media company who will keep their eyes on the reviews and will help in saving the reputation of your company

However, if you are willing to deal with it on your own, here are a few things you need to keep in your mind. The response should be personalized, addressing the person by name and acknowledging the issue that person highlighted. This is a better alternative to a generalized answer. The reply should also have a sympathetic and apologetic tone. It is important to not mention the brand name in response to a negative review as the review could then show up if the brand is searched for. For the same reason, it is advisable to mention the brand name if the reply is to a positive review.

The review should not be a long paragraph- two to three well- constructed lines should suffice. It is also important to mention that the particular issue that the customer faced is a ‘one-off’ and not the norm.
For example, a restaurant may reply to a review as follows (keeping the above- mentioned rules in mind): “Hello David. We are sincerely sorry to hear that you experienced slow service the last time you visited us. We always strive to provide you with the best experience possible and guarantee that this was an unfortunate anomaly that is sure not to be repeated.”

Reach out in Person

While it is advisable to issue one short, public reply to a negative review, that may not be enough. Thus, a business may need to reach out to a customer via personal message. While not all customers can be reached out to in this way, there are certainly positives for contacting at least a few.

For one, you can get to know more about some severe issue the customer faced. Was a sales agent rude to you? Let us know more. The details may then help you identify the agent and have them disciplined. Remember never to make excuses for what happened. It is always much better to acknowledge and promise to attempt to improve.

Secondly, contacting a person via private chat prevents a long, drawn-out conversation on a public forum. Such a back and forth brings more eyes to the issue- something you’d want to avoid as much as possible. Not only that, instead a customer is more likely to respond in a calm and collected manner on a private chat than in response to an angry rant for all to see. Such a customer can then be appeased much more effectively.

Keeping with our theme of letting customers know how much they are valued, it is important to ask customers for their suggestions on how to resolve their issues. Quite often you will receive some genuinely valuable feedback.

Provide Offline Contact Information

At the end of a personal message conversation, the customer should be provided with offline contact information such as a phone number. They should be urged to contact that number with any further complaints or queries they may have.

Think of this as the last line of defense. Some customers may be dealt with via a public reply and others via a private conversation. However, there will always be those who need an even more intimate answer- those who want verbal communication with another person. Thus, online responses are an essential adjunct to telephone helplines but not a replacement for them.

Improve Your Service

The end objective for all the above-mentioned steps is to gain or regain a customer’s loyalty. What better way to do that than by actually acting on a customer’s suggestion? What better way to show a client they are invaluable to a business than by implementing their feedback? Indeed, actions speak louder than words.

Note, however, that not all complaints can be acted upon. For example, while it may be worthwhile to improve the speed of service in a Chinese restaurant, it would be ridiculous to add Indian food to the menu just because a couple of reviews asked for it. A business should accept that pleasing all will never be possible and should instead aim to satisfy as many as it can.

A chronological list should be made with the most pertinent and solvable issues at the top and less important ones lower down. As a rough estimate, a brand could start by aiming to address about 1/3rd of the negative reviews that come its way.

Conclusion

Remember that it is always ideal to hire a social media company who is well- versed in the field of social media marketing (SMM). Engaging with customers on social media is extremely helpful in increasing brand loyalty. This is because social media can prove to be making or breaking factor in today’s environment. While engaging with customers via social media can be extremely helpful in increasing brand loyalty, quite the opposite effect may be achieved if these platforms are mishandled.

InsightsMartechSEO

7 Free Keyword Research Tools to Use For SEO Now

on July 7, 2019

A keyword research tool is not an option for anyone rolling a new website. This task requires much of your time in various processes such as design, development, content creation, and marketing strategy. I know this is a tedious process that will consume much of your time, but it’s essential to spend also enough of your time in keyword research so you can get a reliable guideline in content strategy. Through this, you’ll have a clear overview of the right way to shape your content and the future of your site.  

Nowadays, there some keyword research shortcuts anyone can take in this process, and keyword research tools remain the most preferred options in this case. As a result, there is a wide range of keyword research tools that every business should put into practice to target the right keywords as per their niche. This keyword research tools range from the negative keywords up to the long tail search terms.  

In this article, I’ll focus on seven free keyword research tools that every business should use for SEO at any given time. With this keyword tools, the companies can be in a position of learning more about their competitors, boost their search engine rank, know the type of keywords on their targeted list that features the highest search volume, and come up with a content calendar that goes hand-in-hand with the related long tail keywords.

Other than this, having the right keyword research tools, any business can choose the right keywords depending on their niche, monthly searches, and many more. But, which are these tools? Worry no more! I have the correct answer for you in this article. 

Let’s start!

1. Google AdWords

Google AdWords is the best option for the top spot. Also, it has remained the most preferred option for many people for several years now. 

It’s the best free keyword research tool when starting a business and also when in the process of growing and producing more content. It’s the right choice since it makes it easy to see.

With this tool, you can pull content directly from Google. This information is the search engine that any business needs whenever optimizing their website. 

Other than this, this tool gives you access to the competition, average monthly searches, and even the suggested bid for the case where you use AdWords.  

2. AdWords and SEO Keyword Permutation Generator

The common challenge faced whenever launching a new website is the uncovering of the new keywords in the keyword research. For this case, you need the AdWord And SEO Keyword Permutation Generator keyword research tool since it makes you creative while searching for the keywords that match with your objectives, website, and marketing strategy.  

However, this keyword features one downside whereby the keyword results generated may not make sense. As a result, there are high chances to spend much of your time searching for the best keywords as per your niche. 

3. Google Correlate

It always sounds good when one gets advice directly from a source. For this case, Google is the source that gives this advice. 

Yes, it’s an overlooked keyword research tool, but Google Correlate is at a higher position of generating a considerable keyword list. It’s the most preferred tool for those who want to see the keywords that get searched together. With this data, it can be easier to expand your keyword list, especially when considering the case of long tails. 

4. IMforSMB Bulk Keyword Generator

Some free keyword research tools work best for specific websites. However, there are others which have a significant impact on every site.  

For the IMforSMB Bulk Keyword Generator, it has a significant impact on the local service companies. With this tool, it becomes easy to find local keywords. 

5. Keyword In

Keyword In is the best free keyword research tool for those who want to combine their keywords the easy way.  

The starting point of this tool is the long tail keyword or keywords. After this, this keyword research tool mashes everything into a universal ‘basket,’ hence providing the user with a detailed list comprising the potential keywords. 

It’s the most preferred tool since the user only takes a few seconds to plug in the keywords, choose the best options, and then generate the results. 

6. Soovle

Soovle is another free keyword research tool that gives autocomplete suggestions from a wide range of sources, and not only from Google, hence help in boosting the user’s search volume. 

Yes, you can use it to generate auto-complete suggestions from Google, but it also supports a wide range of other sources such as Amazon, Yahoo, Wikipedia, Bing, and YouTube.  

Here, the first step entails choosing the most preferred source. However, you should note that this tool features Google as the default source. But you can change this to any source you want by clicking any of the icons displayed in the search box. 

7. Ubersuggest

Ubersuggest is the best option for those who want to get all the keywords and data they need to make reliable decisions. However, you should note that there are high chances not to get every data you expect the tool to generate. 

This tool is also the right choice if you want to get keywords that are not easy to generate by the Google Keyword Planner. It’s the most preferred option since it gives a wide range of keywords that are big enough to keep the user busy for some time. 

Conclusion

Hope now you know the best free keyword for SEO? Hesitate no more! Put these keywords into use and get the right way to perform your analysis. 

With these keyword research tools and the help of Joel House Marketing Company, you can get the help you need in monitoring and improving your search engine rankings. SEO is the best option to go for if you want to design and develop the most performing website. SEO is also the right way to go for if what you want is to make your site look better for more traffic.

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The Meaning of Instagram Likes for Teenagers

on July 5, 2019

Instagram likes is the basis of how good a post is. This might not be the case for others but most teenagers think this way. In this digital world where popularity is determined with the number of likes and followers, Instagram matters more than anything else. Learn the meaning of Instagram likes for the teens today and see if it’s the same as yours.

Few Likes? Delete It!

If you are a teenager, you definitely know how shameful it is to post your photo and got only three likes. The number of likes you receive in a particular post can equal how agreeable, relevant, or aesthetic its content is. Since Instagram strongly holds onto exceptional aesthetics, teenagers strive to create the highest quality photo or video possible. In fact, ensuring their captions go smoothly with their post is another factor they consider.

Once they finally published a post, young Instagram users frequently check on their notifications for possible likes or follow. In fact, a study shows that most teenagers spend about nine hours every day checking their social media accounts which includes Instagram, Facebook, and many more. This means they spend so much time thinking about earning likes and followers while interacting with other users. So, can you imagine how sad it is if they found out that their posts only receive three likes?

As an example, an Instagram user once said her friends even suggest that it would be best if she deleted the photo she posted which only earned three likes. Her friend also says it’s very embarrassing.

Teenagers exert so much effort to establish attractive posts in order to build up an interesting Instagram profile for themselves. So when such situations happen, their self-esteem drops significantly. Today, social media services like Famoid helps to build up not only your Instagram profile but also your self-esteem. They offer cheap and real Instagram likes that lasts and will never vanish.

Having More Followers Means Tons of Likes

People, especially teenagers believe that a person with more followers must also have tons of likes. If this expectation fails, they will think that you are having a hard time pleasing your followers.

A typical teenager loves it the most if a person who never drops them Instagram likes suddenly did. The overwhelming feeling of finally having that person’s approval is what makes them feel that way. Teenagers are indeed living in a whole new world in this digital age. More so, it is important to discover how they view things and what it means to them.

For teenagers, Instagram likes are like a reward. It may also be their way of measuring popularity and relevance. If a post makes sense, people will definitely like it. This is the reasons why most teenagers think about deleting a post having less to no likes.

In line with this, Instagram is a platform where acceptance matters. This is the reason why more and more teenagers are joining in Instagram’s world seeking to be accepted through posts.

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LogoMyWay Explains Why Colors Are an Important Part of Your Logo Design

on July 3, 2019

Do colors really matter when you are designing your business logo? The answer is a resounding YES! Colors do matter, but why? Because we human beings love color and using color to represent your brand or business is an important factor in receiving the traffic and reputation that business owners seek.

Logo design is a huge factor for companies. A unique logo with colors is one way for your business to stand above all the others. Without the use of colors, it would just be another logo in a vast sea of business logos and could end up being overlooked which is not the way you want your business to be remembered. Experienced and professional logo designers will know what colors should be included in your logo design.

With that said, there is truly color psychology out there that can help you make your logo stand above all the rest. Humans associate colors with different emotions, and designing your logo with specific colors in mind can bring forward those emotions. The end result is more traffic, revenue, longevity, reputation, and more as your business makes its way into the world.

Experts at LogoMyWay say that different colors can bring about different emotions. As a matter of fact, studies have been done with regard to how people are affected by different colors, and how your brand will be looked at with its use of colors. Many times, people make a judgment of businesses within just a few seconds, and much of this judgment has to do with logo design and colors used for it.

What this can mean to you as a consumer is that by judging a businesses logo and color usage, you can subconsciously make decisions on which of these logo design companies to choose, where you prefer to shop and what brands you prefer to purchase along with those you trust as opposed to ones you do not trust. Much of this influence, whether realized or not, is because of a brand’s choice of color usage on their logos.

What do the Different Colors Mean on Business Logos?

Think about it this way, most everyone knows what certain colors of roses mean. For instance, Red is for love or passion, Yellow is for friendship, and so forth. Colors that are chosen for logos often have various meanings depending on the company they are being used by, but they still elicit most of the same emotions from consumers. Below are a few examples of the different meanings of colors used for business logos.

Red–As everyone knows, red stands for passion and anger. But it can also be defined as exciting, playful, youthful, modern, and even loud. If your business or brand is one of these than red should be the primary color on your logo. But if your brand is more classic, mature, or serious, then you should choose a color more closely related to your type of brand.

Yellow–The color of sunshine, and it always brings a smile to your face. Yellow is right up there, in your face, wanting to be noticed. It’s also a fun and carefree color, bringing about fun emotions and playfulness. Yellow can also be associated with friendliness, cheerfulness, and energy. If you really want your brand to be noticed, then yellow is the way to go.

Blue–The color blue is a long-time classic and favorite color of companies, not to mention consumers. As a matter of fact, the color blue and its various shades often appear in a brand’s logo. About half of the logos out there include the color blue. Blue stands for trustworthiness, maturity, and blue is sure to make your business one that is taken seriously.

Orange–Orange is playful, invigorating, and stands out in a crowd of dull colors. Just like yellow, if you want your brand noticed consider using orange in your logo design and watch it bring a smile to your face.

Green–The color green is versatile and those brands who are into finance, or gardening should choose green for their logos. While it may not bring about a lot of emotions, green is still a pretty popular color especially for those brands that say they are all natural, and environmentally safe.

Purple–The color purple has been known to elicit creativity and knowledge. No doubt the color purple is rather popular with companies such as Lady Speed Stick, Monster, Cadbury, and so many others. It can be both feminine and masculine.

Pink–Of course, everyone knows the color pink represents a girly nature, but the various hues of pink from light pink to dark magenta are also very versatile. Pink is perfect to bring out the youthful exuberance of your brand as well as its luxuriousness.

Brown–The color brown and all of its shades are usually considered masculine, serious, and rugged. Brown isn’t used very often, so by utilizing it, you will be noticed and stand out against that sea of logos out there.

Black–Welcome to the dark side, black is modern, serious, crisp, and clean. A few other words come to mind when considering black like luxury, beauty, determination, and looking slick. As the old adage says, once you go black you’ll never go back–to colored logos.

White–It doesn’t get much more neutral than the color or non-color of white. One thing to remember about white, it can pair up nicely with any other color on the color wheel. Economical, crisp, and clean also come to mind and it works wonders as a secondary color on your logo.

Gray–From light gray to dark gray, it is the middle ground of being classic, mature, and serious. Feel like being more mysterious? Dark gray can help you achieve being mysterious.

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How Technology is Revolutionizing the Real Estate Industry

on July 3, 2019

The world has become a global village, all thanks to technology. We live in an era where technology and modern techniques have revolutionized every walk of life whether it is medicines, engineering, aircraft, fashion designing or real estate industry. Here are some of the ways in which technology has completely changed the perception of buying and selling the property. Whether a buyer is interested in Dubai Marina apartments for sale or simply wants to look for the best properties in New York, all the information is now just a few clicks away.

1. Artificial Intelligence (AI)

Artificial Intelligence has been around for almost a decade now and the industry is now flourishing rapidly. Apply it to the real estate market, and the possibilities and prospects are endless. For real estate agents, the best way to secure a deal is to show their clients the property that is perfect for their needs. The best way to achieve this is through AI, where different algorithms are executed to give agents the perfect property results based on historical data recorded by other similar customers. 

2. Internet of Things (IoT)

The Internet of Things (IoT) is another breakthrough in the house hunt. With more and more connected devices taking over the market every day, IoT is not going to stop anywhere in the next few years. A good example of how IoT is changing property buying and selling perspective is Beacon. Beacon is a Bluetooth device used to transmit information over the internet using Bluetooth. For example, a customer when enters the radius of Beacon device can get instant information about the property, including its real-world preview, even before an agent arrives. 

3. Data Science Analysis

Also called Big Data Analysis, data science has played a vital role in helping potential buyers find their ideal home. Using prestored data and analyzing it for their unique demands, buyers can easily find the perfect property for themselves without wasting any time in searching irrelevant ones.

4. Mobile Apps Development

A real estate agent is involved in a lot of day-to-day tasks like meeting potential clients, signing contracts, visiting properties and providing communication between buyers and sellers. Mobile apps like OpenHome Pro and DotLoop enable agents to perform their day to day tasks like scheduling, planning, marketing, tracking and reporting in a more convenient manner, providing all the requirements of their daily activities in a digital environment.

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