Thanks to rapid advancement in technology over the last few decades, online learning has been growing exponentially. It is now possible to become an expert in any subject without ever leaving your own home. Whether you wish to further your career with training, complete a degree, or learn for fun. Distance learning has multiple advantages over traditional education methods. Online tuition provider Tutorful outline some of the positives associated with e-learning including flexibility and value for money!
If you’re getting a business up and running, you know how many tasks are involved. You have to secure funding, create a reliable system to track revenue and expenses, hire good talent, and line up help with software development (see https://www.bairesdev.com/insights/python-development-services).
At the same time, you need to immediately start building brand awareness to stand out from the competition. One of the most powerful and cost-effective ways to accomplish this task is to use content marketing.
What Is Content Marketing?
Content marketing involves publishing valuable, high-quality content pieces, like blog posts, videos, and podcasts, that offer solutions to your target audience’s problems. Unlike traditional marketing plan, this method doesn’t focus on selling products or services to customers, but instead builds brand awareness and develops trust, which can result in loyal customers.
This cost-effective approach can work well for many types of business but is especially useful for startups. While it costs 62% less than traditional marketing methods, it can yield three times the leads per dollar spent. It can also help attract and retain good talent.
You Need a Content Marketing Strategy
Before you start producing content, you need to develop a solid strategy using the following steps:
1. Research target audience
Identify and learn about your target audience, since you will build content around how you can help them:
What are their demographics (age, gender, location, income)?
What are their interests and hobbies?
What are the problems they face that your products or services can solve?
2. Determine content type
Use surveys, interviews, and analytics to discover what types of content your target audience prefers to consume. If they like to read about solutions, focus on creating blog posts, articles, newsletters, and case study reports. If your audience is more visually oriented, consider infographics, videos, and images. For those who want to listen to information, there are webinars and podcasts. Keep in mind that the best choice for your audience might be a combination of different types.
3. Develop objectives
It’s essential to know up front what you want to accomplish. Your objectives should be specific, measurable, and realistic and relate directly to your general business goals.
Some common content marketing objectives include:
Brand awareness, which can be measured by assessing changes in website traffic
Customer education and engagement, revealed by the number of shares and comments on social media
Brand loyalty, which shows up in the form of repeat purchases and referrals
Build a Content Marketing Plan
Once you know your objectives, you need a plan for how to achieve them. The following are possible plan components:
Keyword research
Identify a set of terms that your target audience is searching for. Aim for three to five core keywords, along with a longer secondary list. You’ll expand these keywords into topics to cover in your content pieces.
Make sure to include relevant SEO terms so your audience can find your content through organic search. Ideally, the keywords should be high traffic and low competition.
Content calendar
Scheduling content helps maintain consistency in quantity and quality, which is key to good results. Use a tool, such as Google Calendar or a project management app, to create and manage a content calendar. Ideally, you should plan out content for the coming year, but even a few months at a time can be helpful.
Assign each content piece a target keyword, topic and title, creator, completion deadline, publishing date, and where it will be published.
Where to publish
Where you publish content should be based on where your target audience goes for information. Some options include:
Your website, perhaps in a special content section
Relevant social media platforms and groups
Email newsletters with exclusive content for subscribers
YouTube, where users perform 50 million searches a day and there is less competition for keywords than on the Google search engine
Third-party sites relevant for your niche and audience
Gather Resources to Create Content
Someone will need to create your content pieces. While you can try to do it yourself, you’ll likely need to outsource some or all of it or build a dedicated in-house team. Typical roles you’ll need, depending on the type of content, include writer, editor, graphic designer, and videographer.
Develop guidelines for your creators to follow, including a chronological checklist with specific deadlines, design standards to promote a consistent look, and an editorial process.
Some affordable content production tools can help, including Google Docs for collaborating, Google Keyword Planner to find the best keywords, Mail Chimp for targeted emails and newsletters, and Grammarly to correct errors.
Measure Your Success
To accurately measure success, you’ll need key performance indicators (KPIs) based on your objectives. Make sure to include incremental milestones to assess progress along the way. You can create a “scorecard” with performance benchmarks for each content piece.
Examples of KPIs include:
Lead generation
Traffic to website
Increase in money spent per sale
Social media follower growth and engagement
Search engine rankings
Check regularly how your content performs related to the KPIs, then promote what does well and adjust what doesn’t. You can use your best performing topics for new posts by creating a different type of content (such as making an instructional video based on a successful blog post topic).
Periodically review your overall strategy to make sure you’re still using the right message in the right places to reach the right audience.
In Summary
Content marketing is a smart approach for startups who want to build visibility and promote brand awareness on a limited budget. Successful content marketing is a slow and steady process, but if you maintain consistency and quality, you’ll see success over time.
Being a web developer is not an easy job, every time a website demands new changes and you need to keep your heads on it. Web developer looks after various tasks like coding, management of the website, updating site with new applications, etc. In the middle of all this chaos, a developer might not get time to look after the web hosting issues, or he might think that it is not his work. Yes, as a site owner you cannot blame a developer for that because web hosting is a service offered by web hosting providers that work separately. Web hosting is definitely an important parameter of a working website but is often neglected. So, if you are a web developer reading this article, and if you are frustrated with some web hosting services then this article is for you.
Most of the web developers look for a cheap web hosting company that offers great reseller hosting plans so that the developer can start their own hosting company, well this article will help you too.
MilesWeb has a large customer base of web developers who are happy with the services they are getting. So, today, I thought I should reveal some points about MilesWeb.
MilesWeb
The company was started in the year 2012, with an aim to provide web hosting at very cheap rates without compromising over its services. Their shared hosting plan is a popular one in the market, where you get unlimited hosting starting at just Rs.40/month.
Within this short term, the company has now reached many hearts due to its integrity and outstanding support.
MilesWeb for developers
If you are a developer having a good customer base, then you must broaden your horizon by starting a web hosting business. That means you can now provide everything under your brand, right from domains, web hosting, and sites. If you are thinking the same way, then reseller hosting is structured for you only.
The important thing is, all the reseller plans from MilesWeb come with a 100% white label so that you can sell all the products under your brand name. All you have to do is, just buy hosting from MilesWeb and sell it to your customers, under your brand name and price. This is one in a million opportunities for developers to start their web hosting business.
Additionally, reseller hosting from MilesWeb ensures that a user doesn’t require any lump-sum amount, our huge infrastructure, also don’t need to spend on servers or to hire employees, as everything is managed by MilesWeb on behalf of you. This also ensures that in any process while dealing with your customers, MilesWeb maintains a 100% white label and provides service under your brand name. You can gain more information about them by directly initiating a chat from their website, the technical support team will help you properly.
MilesWeb offers a wide range of products like shared hosting, VPS hosting India, reseller hosting, dedicated hosting, cloud hosting, etc. All these hostings come with a lot of best-hosting features, and the following are few of them:
1) Free SSL certificate
As a web developer, you must be knowing the importance of HTTPS symbols padded on a site. To ensure the safe transmission of data, MilesWeb provides a free SSL certificate with every web hosting account bought from them.
2) SSD storage
SSD storage speeds up websites so that visitors can have better site experience. A fast and smooth loading website gains more visitors than a site hosted on outdated hard drives.
3) Latest PHP and MySQL
A developer knows how many times he needs to update the software running on the website. But, all web hosting plans from MilesWeb offers the latest version of PHP and MySQL and they get updated as soon as the latest version releases, this eases the work of the developer.
4) Protection against virus
A website is prone to viruses if it is working on the internet. This doesn’t mean, you don’t need to have a working website, because proper protection can save a site from any misfortune. MilesWeb servers are scanned on a daily basis that protects each and every site hosted on them from all types of malware.
5) Free website migration
Migrating a website is very tedious work. One single mistake can break the whole website and lose its data. So, if you want to switch your hosting to the MilesWeb server, then just contact their technical support team, and they will migrate the website on their server without any data loss.
You can see, MilesWeb being a web hosting company, takes the responsibility of various technical work so that a user doesn’t have to invest special time in it.
Want to try MilesWeb?
If you want to free yourself from the burden of web hosting issues, then MilesWeb is an answer to you. The plus point is, the hosting comes with 99.95% uptime, 24/7 technical support, and 30 days of a money-back guarantee.
The ever-growing pertinence of mobile devices and our increasing dependency on them is like a coin with two sides – at one end, the benefits and convenience provided by mobile devices, in both personal and professional world, are matchless and totally extendible, but on the other side, mobile devices have the capacity to expose sensitive data to the wrong people who can do us irreparable harm. The risks and threats posed by cyber-criminals, hackers, and identity thieves are now dangerously real.
The fact is, as mobile technologies are getting more and more sophisticated, so are the advancements in new attack vectors that the cybercriminals are exploring to fulfill their malevolent intentions. However, with the expanding mobile threat landscape, companies too have become aware of the impending attacks and hence have started to embrace a mix of on-premise and cloud-based services to decentralize data storage. On top of it, the adoption of next-generation mobile threat defense mechanisms and antivirus solutions has prepped the companies to fight against malware-based risks.
October is the month dedicated to National Cybersecurity Awareness – a collective effort taken by the US government and corporate industry to spread awareness about the criticality of cybersecurity and the measures businesses need to take to keep their mobile/online data safe from any threats. This specific Infographic will elucidate the growing cyber threat landscape, its impact on enterprises and ways to fight it back by leveraging Android MDM along with a robust MTD solution to seamlessly secure & manage your enterprise data and services.
Considering this year’s underlying message – Own IT. Secure IT. Protect IT, you can relate to the insights and facts we conveyed through the illustration.
As
the 21st century continues to unfold, more and more business owners are
recognizing the importance of implementing effective internet marketing
strategies. By maximizing SEO and other such strategies, business owners can
ensure that they continue expanding their online presence and thereby gain more
revenue through the goods and services they sell. For quite some time now, many
website owners have been aware of the integral role backlinking can play in
affecting website ranking. If, for example, a website receives a backlink from
a low quality website, this can cause the original website to gain a less
prominent position in the search engine results pages.
For
this reason, Google has put in place a disavow tool which permits website
owners to rid themselves of connection to bad backlinks. Despite the apparent
efficacy of this option, many website owners have experienced a drop in search
engine ranking after using the Google disavow tool. By learning more about the
Google disavow tool and how its use can affect your search engine ranking, you
can make a prudent decision regarding whether using the tool would be
appropriate or advantageous for you.
Google’s Disavow Tool-A Basic Overview
The basic premise of the Google disavow tool is
simple. Oftentimes, website owners find that their sites have been backlinked
to other sites that are either low quality, spammy, obscene, or questionable in
some other manner. To remedy the problem of being linked to these types of
questionable websites, Google gives site owners the ability to disassociate
from them through use of the disavow tool. To use the disavow tool, the website
owner creates a list of the URLs from the unwanted backlink site in a text
file. Once you have successfully created a file, you can then access Google’s
disavow link through Google Webmaster Central. After selecting your website,
you’ll go through a list of warnings and subsequently select and submit your
file.
Once you’ve successfully submitted your file,
Google will not immediately discount your links. In fact, Google representative
Matt Cutts has stated that it
can take several weeks for the disavowal to be processed and
actualized. Additionally, Cutts pointed out that Google can opt not to use
disavowal submissions if the company believes they are not to be trusted.
After
your disavow file is submitted, you will have the option to download the file
and resubmit it to reflect any necessary changes. The file limit in terms of
size is 2MB.
How The Disavow Tool Gained Prevalence
In
determining whether you should use Google’s disavow tool, consider the fact
that it was primarily designed for website owners who were adversely affected
from Google’s Penguin Update. The Penguin Update had a profound effect on
websites that Google believed were spamming its search engine results,
especially those who did so through the purchase of links. After the Penguin
fiasco, many web publishers and SEO companies
went into panic. One of the primary concerns was how to develop a way to get
rid of bad links and start anew. Other people grew concerned that some
individuals might direct bad links to their web pages for the purpose of
destroying their online presence with negative SEO. As a result of these
concerns, new businesses that made money by charging to remove harmful links
gained prevalence.
Why Your Rankings Can Drop Through Use Of The Google Disavow
Tool
Based on Kuan’s assessments regarding the Google
disavow tool, it is clear that
disavowing links that are helping you earn a competitive ranking can
have a detrimental effect on your Google search results. The rationale is
simple: Even if you are being backlinked by a spammy or low-quality website,
that site can be generating visitors to your own pages.
How To Use Google’s Disavow Tool Effectively
In
recognizing the fact that the Google disavow tool can have an adverse effect on
your search engine rankings, you may wonder whether or not you should make use
of the tool when attempting to solidify your internet marketing campaign. In
discussing this matter, several internet marketing experts have pointed out
that the key to success with the disavow tool is to avoid blindly disavowing
links out of fear. Rather, you should take the time to do your research on the
sites that you have been backlinked to before you begin the disavow process. In
discussing how to use its disavow tool effectively, Google has stated that it
frowns upon using the tool frivolously. In a 2012 slideshow on the disavow
tool, Google representative Matt Cutts outlined several tips for effective use.
They include:
1. Avoiding use of the tool
unless one is certain that it is needed
2. Remove all the links from
the web that you can prior to using the disavow tool. To do so, website owners
can make several link removal requests for themselves. Website owners should
wait until there are just a few links left to remove before resorting to the
disavow tool.
Implications of the Google Disavow Tool
Although the Google disavow tool has been
effective in helping many people cut ties with shady and/or scammy websites,
some website owners are disgruntled about the fact that use of the tool can cause their rankings to
drop. Interestingly, Google has not always taken definitive
action against negative links. In the past, the company has frequently opted to
simply ignore the bad links. Yet by choosing to interpret bad links as
“negative votes,” Google facilitated the rising concern regarding adverse SEO
activity which it is now attempting to quell through its disavow tool.
Moreover, Google has also stated that its algorithms are designed to prevent
negative SEO, meaning that the majority of web owners shouldn’t have to worry
about the presence and effect that SEO might have o n their search engine
result page ranking.
Despite Google’s efforts to prevent web owners
from being subjected to negative SEO from bad backlinks, many people remain
disgruntled. At this point, many web owners argue that links are ultimately
disadvantageous to them because getting
quality links is difficult. Moreover, when one obtains a quality link,
the link itself might not count. Finally, the process of disavowing links can
take time which one might want to devote to more productive activities such as
web design, content creation, or social media network marketing efforts. In
response, Google has emphasized the benefits offered by the disavow tool and
how it enables people to obtain a “clean slate.”
Conclusion
As made plain by the information listed above, Google’s disavow tool can be an effective medium to use when attempting to disassociate from bad backlinks. At the same time, however, using the tool can have an adverse effect on your search engine ranking. In recognizing both of these realities, be sure to use the disavow tool strategically and as a last resort when implementing your SEO techniques to expand your online presence. Get a help from SEO Philippines Company.
Fintech means streamlined communication and more convenient financial and banking solutions for consumers. It’s also making life easier for businesses and their customers, too. Combining finance with digital technology, it offers more reliable, convenient, innovative, and secure platforms for facilitating transactions and other services at faster speeds than the brick-and-mortar and even earlier online alternatives.
Just how, specifically, is Fintech solving problems for businesses of all sizes? There are plenty of ways, from enabling them to accept payments on the go with ease to allow them to offer better customer service to current and prospective clients.
It allows businesses to accept payments — practically anywhere
Finding a way for customers to pay for products via digital technology doesn’t seem like it should be all that difficult, but there are many intricacies. That happens due to the many payment methods available, issues like tax discrepancies in different locations, processing fees, and other issues.
Fintech has the answer, though, in the form of platforms like Square. A small attachment adapter allows businesses to swipe credit cards and accept payment on the go — even when they’re not connected to WIFI — whether they’re in a conference hall, restaurant, greenmarket, or storefront. Today, many businesses use Square with a stand to replace a cash register, so it’s no longer just for transactions away from their home base.
Stripe is another helpful Fintech tool that allows businesses to accept payments. The major difference between the tools is that while Square is primarily used for payments made in-person, Stripe focuses on online payments usually made remotely.
Securing transactions
Security is a huge concern for both businesses and consumers. Fortunately, blockchain technology has made transactions a lot safer and easier for organizations and people who use it. Essentially, the technology keeps a record of information within a transaction in a “block” that’s linked to other blocks on a virtual chain — hence the name. The blockchain is encrypted and enormously difficult to corrupt because altering one block will affect the entire ledger.
Moreover, transactions don’t require third-party, intermediary processing, which means they occur much more quickly than they would if they did need an intermediary, as transactions typically do, as well as safely. This is helpful for many types of businesses, such as retail, which benefits from secure, swift transactions. Even fast-food chains like Starbucks and Burger King are accepting cryptocurrency in some locations, with transactions conducted via apps.
Digitizing currency
Some countries, such as Sweden, are already well on their way to becoming cashless societies. The Harvard Business Reviewreported that cash transactions under $20 had dropped to 37% in 2019 in the United States, down from 46% in 2015. Digital currency could be well on its way to replacing physical currency for good, increasing efficiency, speed, and convenience.
Credit card payments are nothing new, of course, but today, more and more businesses are accepting them for smaller transactions. Some are even taking cryptocurrencies such as Bitcoin, which, through blockchain technology, allows customers to pay for purchases without an intermediary to process the transactions. Many small businesses are doing away with cash transactions entirely.
Facilitating payroll
Fintech also offers platforms that intersect with responsibilities generally handled by human resources or accounting. Software such as ADP, HReasily, and even Square will take care of your payroll processing, tax documents, benefits information, and more.
This can be especially useful for small- and medium-sized enterprises (SMEs) that usually deal with these issues on their own, often spending too much time dealing with the various intricacies of bonuses and tax-filing. Not only does this free up time for SMEs, but it also takes concerns about areas they may not understand or have a dedicated staff to handle fully off of their plates.
Fintech is important for all businesses that depend on customer service, from retail to insurance. It facilitates greater reliability and security, which is essential for an organization’s reputation. In the future, we’ll likely see Fintech touch even more areas of the business world and provide solutions we can’t even imagine, driving increased consumer engagement and trust in brands.
The continuous efforts of car manufacturers,
tech companies and police forces to combat vehicle theft across the UK led to a
steady decline in the number of stolen vehicles between 2003 and 2014. Improvements
to built-in vehicle safeguards and enhanced car security systems helped to stop
criminals from breaking into and getting away with our precious vehicles.
However, in 2014, a simple security oversight with the introduction of keyless
entry systems – which were supposed to improve our quality of life – fuelled a
drastic increase in vehicle theft throughout the UK. Criminals adapted quickly to
the emerging technology, finding a simple and inexpensive way to steal vehicles
with keyless entry systems in under a minute, without even needing to touch the
key.
This so-called “relay theft”, in addition
to the other known ways to break into vehicles, has exacerbated the situation to
the worst it has been for years. Since 2014, the West Midlands has seen a shocking
214% increase in theft rates, while London remains the UK’s worst location for
theft with a 61% rise in stolen vehicles. However, car owners aren’t totally
helpless against these prolific thieves.
Here are some simple tips for preventing
car theft:
Keep your vehicle locked at all
times
Invest in effective anti-theft
systems
Keep your keys safe, hidden
away from out of sight
Keep your keys in a Faraday
pouch overnight as a precaution against keyless theft
Choose safe parking locations
for your vehicles, even for shortstops
Keep valuable items out of
sight to not provoke a theft attempt
While these tips should be practiced by all drivers, a skilled auto thief can still get past these security measures and get away with your vehicle. Considering the time and money we invest in our vehicles, it’s worth investing a bit more to install a superior security system to guarantee their safety. High-end vehicle trackers accredited by Thatcham Research can protect your vehicle against even the most skilled criminals on the streets. With effective security measures against theft and a 96% stolen vehicle recovery rate, these sophisticated systems are one of the best – if not the best – vehicle security systems on the market.
Do you really need a Thatcham Vehicle
Tracking Device in the UK?
Unfortunately, the answer to this question is a resounding yes. In 2017/18 alone, 112,174 vehicles were stolen in the UK, and according to the Met Police, 50% of stolen vehicles are never recovered. Unless you have a Thatcham vehicle tracker fitted in your vehicle, there’s a good chance you’ll never see your car again should you fall victim to vehicle theft. Thatcham Research Centre is the industry authority on vehicle security systems in the UK. Thatcham certifies vehicle security devices through careful analysis and a stringent testing procedure and categorizes the approved devices according to the level of security and features they offer.
Reliability and Accuracy
Thatcham tracking devices are equipped with advanced GNSS chips that utilize multiple orbital satellite networks, including GPS, Galileo, and GLONASS. The ability to pick up signals from different satellite systems improves the accuracy of Thatcham vehicle trackers, which helps immensely to locate a vehicle in an emergency situation or if targeted by theft. Even if an adept thief steals your vehicle and drives it to a remote location, your Thatcham-approved tracking device will keep broadcasting its precise location.
Driver Recognition
Vehicle owners are given two encrypted driver identification fobs as per Thatcham standards for Category S5 and S5+ tracking systems. The fobs are vital in detecting a theft attempt if a vehicle is stolen without using the keys. As soon as a vehicle’s engine is started without the tracker recognising the proper driver identification tags, an alert is issued to our monitoring centre. The teams at the monitoring centre will immediately contact you to confirm if a theft has actually occurred, and upon confirmation, our staff will contact the authorities on your behalf and facilitate the recovery of the stolen vehicle by providing real-time location updates. Driver identification has multiple uses for businesses as well; for example, the driver recognition tags can be utilized to prevent unauthorized vehicle use for companies that operate a vehicle fleet.
Remote Immobilisation
Remote immobilization is one of the most powerful security measures against vehicle theft, and especially useful when the police are in pursuit of a stolen vehicle. It allows vehicle owners and on-call teams at the monitoring center to stop a stolen vehicle’s engine remotely, rendering the car useless once it comes to a complete stop. The employees at the monitoring centre can then guide the authorities to the location of the immobilized vehicle with pinpoint accuracy for a safe and speedy recovery. Thatcham-approved tracking systems offer multiple additional layers of security – one of which is that the ignition can be turned off to prevent the vehicle from starting without authorization from the owner.
24-Hour Monitoring Centre
Thatcham-approved vehicle tracking devices are effective against all known methods of vehicle theft, including the all-too-popular relay theft, replicated car keys and the hacking of onboard computers. The 24-hour monitoring center is always on alert for any theft attempts against your vehicle, and the experienced staff on-site will immediately contact the responsible parties to confirm the threat to your vehicle and take appropriate action. 24/7 surveillance is one of the core security measures provided by Thatcham vehicle tracking systems – it ensures that one of the employees is always keeping tabs on the movements of your vehicles, and they will immediately contact you in the event of any suspicious activity.
Conclusion
Vehicle theft is one of the inevitable truths of living in the UK – your vehicle is at constant risk of being targeted by organized criminals and opportunistic thieves. Thatcham approved vehicle tracking systems are designed with the most effective security measures in mind, offering a wide range of tools that are instrumental in protecting your vehicle against theft. They integrate the powerful tools of GPS tracking technology with Thatcham security protocols to provide car owners in the UK with the highest level of security that today’s technology has to offer. With a recovery rate of close to 100%, Insurance GPS trackers are unrivalled in recovering stolen vehicles compared to other vehicle protection systems. Whether you have a high-end performance vehicle or own a vehicle fleet, Thatcham vehicle tracking systems are the best solution on the market against the experienced car thieves roaming the streets of the UK.
Today, there are more cryptocurrency exchanges
than ever before. In fact, popular platforms have started offering whitelabel
services for anyone to start a new platform. The way these platforms work is
simple. Users who want to buy and users who want to sell come together to trade
their cryptocurrency, in hopes of profit. The total amount (in USD) of these
trades, forms the daily volume of the platform.
Since platforms like these started becoming
popular with the public, daily volumes were a solid method to understand how
popular a platform is, as well as its ability to provide liquidity to smaller
altcoins.
In time, however, the reported daily volumes
started to seem somewhat inaccurate. The top exchanges seemed to be relatively
unknown, sometimes even unheard of.
Many traders started to question the validity
of those daily volumes. Is it possible that an exchange with a mere 2000
Facebook makes more than $10 million in daily volume? Wouldn’t there be a more
active community to support this?
As a response to this inconsistency, the asset management firm Bitwise decided to explore the topic in further detail. The investigation led to a 104-page whitepaper which revealed some shocking findings.
Exchanges artificially inflate their volumes
The analysis of Bitwise led researchers to an
eye-opening, yet not shocking, conclusion. Most cryptocurrency exchanges were
artificially inflating their reported volumes using a variety of methods.
What did surprise the researchers was the vast amount of platforms engaging in such practices. More than 95% of the reported volume was actually nothing but smoke and air. Non-existent!
Why would these platforms purposefully ruin the reputation of the crypto markets? Well, to understand this, we need to look at CoinMarketCap. The popular tracking platform includes a list of the most popular exchanges’ reported daily volume. The higher this volume is, the more they can request for new altcoin/ICO listings. It also makes these platforms more visible to new investors.
Of course, this misinformation does not serve
investors. In fact, it makes the space less trustworthy. So how can one then
find platforms that are actually transparent with their customers? Thankfully,
Bitwise managed to discover all exchanges that reported the actual trading
volumes of their platform.
In efforts of making the findings easier to
understand, Paybis created a helpful infographic. Check
the following overview to get a better understanding of Bitwise’s findings.
The findings of Bitwise’s research report was
disheartening for crypto-enthusiasts. Some even argued that the purpose of this
research was to create more FUD in the market. CoinMarketCap, however, validated
the findings and introduced new metrics to fix the issue at hand. In late 2019,
the company introduced the Liquidity metric. Using this metric as a
filter gives more reliable results and helps users better distinguish platforms
that are trying to improve their image using shady methods.
A short while ago, CoinMarketCap got acquired by Binance, and the Reported Volumes metric finally started showing information in a more transparent way. The information now looks a lot more realistic and favors the platforms that have been doing all the hard work in the past few years.
2020 and beyond
The cryptocurrency sector is still making its
first steps as an investment option. The good news is that the metrics of data
collection keep improving, together with the crypto space itself. In time,
irrelevant platforms will not be able to sneak into top listings using
unethical methods.
Additionally, Binance seems to have set the new standard when it comes to the operational practices of crypto exchanges. Thanks to its multiple acquisitions, it is no longer possible to build a strong brand without being compliant to the new industry standards.
In the competitive eCommerce ecosystem, it is important
to have an edge over the competitors. But, the question is, what can you do tdo
get that extra mileage over your counterparts?
In an ideal scenario, The product categories largely
remain the same. The quality of products usually remains unfettered. So what is
it that could be the differentiating factor? The answer resides in a
three-letter acronym SEO ( Search Engine Optimization).
Yes, SEO is the real deal here. Sadly enough, we don’t
have the magic to spin SEO into our favor. Getting it right requires skilled
individuals working day-in-and-day-out to make things happen.
Let’s have a sneak peek into what is SEO? Though, if you
are searching for an e-commerce SEO company, we believe you may have some idea
about the acronym. But still, we would like to put it out there. SEO or search
engine optimization is a process that includes certain elements that make your
page rank in the top search engine results.
Why do you need to hire an eCommerce SEO company?
Let’s begin from where we left off- the meaning of SEO.
Now, you might have noticed the terms ‘Ranking’. This single word is powerful
enough to get the ball rolling in terms of putting in serious effort into SEO
plans.
The idea of ranking is to get your page to appear,
preferably, on the top 10 search results. If an individual has to move to
page-two of the search results, then something is wrong with the SEO wisdom and
practice.
You can even hide a sensational spinoff of Harry potter
on page two, and probably no-one would find it. To put it more appropriately,
no-one would bother to move to the second page of search results to find what’s
hidden there.
The longer attention span in this fast-moving world has
become a myth. Users now want instant solutions more than ever before. If they
don’t find it on your page within a few clicks, the chance of conversion goes
for a toss.
The integration of SEO into eCommerce can be the
game-changer in increasing the visibility of your platform. But again, if you are
trying to approach it in the DIY fashion, this would take you to double the
time. It is where the role of a professional eCommerce SEO services company
comes into play.
If we consider for a second that you manage to get the
ranking done, but consistency would be missing. The change in the search engine
algorithms requires you to be proactive in adjusting the SEO strategies, and it
is tough to be a lone warrior in the ranking battle.
The eCommerce SEO services will not only drive sales
through a rise in the ranking, but it will also deal with other important
elements. So, when you hire an eCommerce SEO company, look beyond mere sales.
We look at some of the offbeat services provided by
various companies. These services get overshadowed in the hunt for powerful
Keywords.
Offbeat services provided by e-commerce
company
Generally, when we talk about the best eCommerce SEO
services provided by the company. We come across terms like keyword planning,
indexation, title tags, URLs, and meta description. But there are certainly
other services which are equally important such as branding and social media
integration.
Social
media integration
Having a social media presence has always been crucial.
But for some reason, it remains hidden in the technicalities of SEO. The newly
formed companies have become unidirectional, focusing on ranking. Thus, they
miss out on playing the card of social media influence.
To set the context, almost 78% of social media users
turn out to be potential leads, and most of them get converted. Instagram story
ads and Facebook ads have been quite instrumental in driving e-commerce sales.
The discovery of potential leads also makes sense when
you consider an average joe spends more than two hours on social media
platforms. Thus, it becomes crucial that SEO strategies need to be carved out
to drive traffic to the official handles.
Branding
Social media-oriented SEO strategies are not just about
driving traffic to increase sales. It can turn out to be a crucial tool to
promote branding. It is important to create online trust among the netizens. It
is created by proactively monitoring social media trends actively followed by
responding to the user’s query. SEO experts can seize the opportunity by
researching various hashtags that are trending. So, the user can ask the query
to give suggestions using the tags.
To cut the long story short, hiring a professional
eCommerce SEO company will force you out of the cocoon. It will give a tour of
how the world of eCommerce is fast-changing, and how collaborative effort can
keep you up to speed.
Every business requires visibility to grow and become successful! Do you resonate with the same? If yes, then you need to think smart about promoting your business. Other than the print ads and online ads, you need to add another promotion tool. The custom yard signs do complete justice to your business promotion and awareness initiatives.
Designing the yard sign
Customizing the business yard signs makes you follow a few strategies. These signs are highly versatile, and you can use the same to announce a marketing campaign, real estate deals, garage sale signs, birthday announcements, store opening, or discount announcements. Today there are leading service providers for custom yard signs in Cincinnati, OH (and elsewhere), who can help you to customize the yard signs, depending on your business requirements and budget capacity. You can choose from the double or single-sided signs that get printed in full color. It comes in a non-reflective finish that makes it easy for people to read the content. The material is sturdy and durable.
Things to keep in mind
It is essential to find the best service provider who can help you customize the apt yard sign. However, as you go ahead with that task, you need to keep a few factors in mind.
1. Keep the message short
Do you want to leverage the yard sign display? If yes, make sure that your brand message is crisp and concise. Don’t cramp the space with too many texts and messages. Your readers will get confused and might not make much sense from cluttered signage. So, decide what you have to say and get the same printed using minimal texts.
2. Add in a CTA (Call to Action)
Always remember that you are adding a yard sign for a purpose. So, when you are finalizing the text or content, make sure to add a CTA. For instance, if you are announcing an end-of-season sale, then you need to mention the dates of the sale and the discount range. Also, mention the last day of the sale. For instance, your CTA can be as simple and short as, “Offers last till 20th June”. You can add your website or social media page link for other details. It will add a sense of urgency and will make people respond accordingly, as well.
Decide on the size and visibility
You might have a great looking yard sign, but if it’s not visible, then it doesn’t cater to your purpose. Try and examine the area where you are planning to place the sign. Ask the service provider for the perfect size of the yard sign for the chosen lawn where you wish to place it. That way, your audience can see it, and your purpose gets fulfilled. Also, select a font that’s easy to read and print. If you use a highly cursive font, people might not be able to comprehend the details. One of the clear fonts to use is Arian and Times New Roman.
Make sure that the service provider offers you waterproof and weather-resistant yard signs. It will help the yard signs to withstand the elements if there’s a sudden storm or rain. Also, ensure that the yard sign is resistant to chemicals and stains.
Miley on May 22, 2020 
