All posts by Miley

InsightsMartechSEO

Why Your Business Needs to Own a Domain

Over the last few years, the thought has shifted for a lot of small- to mid-sized businesses that a unique domain isn’t always necessary. Instead, these companies have opted to take the entirety of their online presence to social media.

Facebook, Twitter, and Instagram are what many consider to be the de facto standard tools for marketing. They are wrong.

To a degree.

Yes, having a social networking presence is crucial to your small business. Without using the likes of Facebook, Twitter, and Instagram, you miss out on a large audience—one that may or may not has heard of your company.

That won’t do in a world where business moves at the speed of 140 characters.

But then again – why should you invest the time and money into a domain? Let me explain.

What is a Domain?

First, let’s make sure we’re all on the same page. The easiest way to define a domain is to show you an example:

google.com

That’s a domain, right? Well, it’s actually not that simple. 

What you see above is a web address, a URL. Domains are a bit more inclusive than that. First off, a domain keeps people from having to type out the IP address of your server. So instead of typing 172.217.1.46, you’d type google.com. Domain names use a number of special services to resolve Domain names to IP addresses. Should you want to learn more on how servers work, check this Host4geeks article too.

But the domain isn’t limited to only a website. For example: Say your business is wewidget.org. People could type that into their browser and go to the WeWidget website. People could also send an email to help@wewidget.org to reach the company. 

The wewidget.org domain could also be used for FTP, cloud services, online shopping, and much more. So it’s not just a URL, it’s a window to an entire range of services that you can create on your own or with the help of offshore developers.

Let’s talk about why.

It Makes You Look Professional

When people ask you about your company, and you want to make sure they have all the information they need, the last place you want to send them is Facebook or Twitter. Why? It makes you look as though you don’t care enough about your company to show it off. 

A domain allows you to have your own unique URL that can be easily remembered by anyone. But more importantly, it allows you to offer up as much information as you feel necessary about your company. You are in control. You can have an About section, a products or services page, a section that highlights your employees, and much more. With your own domain, you can even add an AI-based chatbot to your site to assist with customer Q&A.

Your own domain also allows you to have email addresses that include the name of your company. So instead of using bob.wewidget@gmail.com, you could use bob@wewidget.com. Of those two email addresses, which do you think looks more professional?

Easier Expansion

Another plus of having your own domain is that it allows you to further expand your offerings. With the help of offshore programmers, you could create web applications specific to your company. 

Say, for example, your company deals with managed PC support. You could hire offshore software engineers to create an app built into your website that allows clients to quickly send in help requests to specific support specialists. Pulling this off without a domain would be tricky. And without the ability to expand your online presence, you run the risk of staying small.

Local Search Results

To anyone that has tried their hand at marketing in the new world order, it’s rough. With an inordinate amount of competition, it is so hard to be seen—no matter how good your company is. This is why you need a domain. 

Without a domain, your company will not show up in local search results. So if someone searches for “widgets near me”, We Widget won’t appear in the results unless it has a domain. If your business depends on local business, this is something you can’t do without.

But don’t think that your business will automatically start showing up in search results just by purchasing a domain. You have to put the time and effort into crafting a professional website with plenty of pages that offer content the Google bots can crawl. The more information about your company you have associated with your domain, the better the chance it will show up.

How Do You Purchase a Domain?

You can do this in a number of ways. You can purchase the domain from Register.com and then associate your hosted website with the domain through your host’s admin panel. An easier method is to simply purchase the domain and hosting together. There are plenty of sites that offer such packages, like Vervehosting, GoDaddy, Google Website Hosting, AWS, Rackspace, and more.

If you’re looking for the easiest, most cost-effective solution, go with the hosting/domain combo. Not only will you save money and time, but you’ll also have customer support for both your hosted site and your domain in one location.

The cost for both a domain and hosting can be as low as $12.00 USD per year for the domain and $9.99 per month for the hosting. You’d be hard-pressed to find something at this price point that will give you as much ROI.

Conclusion

You should consider a domain for your company a necessity. Without one, you’ll miss out on expanding your presence, increasing your clientele, and so much more. And whether you create your website on your own, or outsource to a third party, make sure everything found on your new site is relevant, up to date, and easy to read.

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The Cost and Payoff of Business Interruption Insurance

Business interruption insurance protects businesses from financial struggle that results from a natural disaster or Act of God. Many business owners may be wondering, is it really worth it? Business interruption insurance provides support in a challenging time due to a disaster and ensures that the business survives in the long run. To learn more about the costs and payoff of business interruption insurance, read below. 

What is Business Interruption Insurance? 

Every business faces unique risks because they’re in different industries and niches. However, one risk that is unavoidable for all businesses is natural disasters. Things like fire, water damage, hurricanes, tornadoes and earthquakes can cause lasting damage to a business. 

Business interruption insurance can cover lost income from a natural disaster or Act of God. Enduring a disaster is difficult for anyone, but it will be even more challenging to recover financially as a business. But, with business interruption insurance, a business can maintain financial stability during a natural crisis. In addition, the insurance can help you rebuild your business to ensure that you become fully operational again. 

Terms You Should Understand

Many businesses choose to get some form of business interruption insurance to protect their operations. Below are some common terms mentioned in business interruption insurance policies that are helpful to understand. 

Business Income

The dollar amount of net income that a business would have earned if they did not incur a natural disaster or Act of God. 

Period of Restoration

The amount of time required to repair and rebuild damaged property thereby allowing the business to become operational again. The period begins when the damage occurs and ends after a reasonable, agreed upon amount of time has passed where the property can be fixed. Usually this period is one to two years. During this period, insurers are responsible for the loss of business income. 

Actual Loss Sustained

The overall loss a company incurs as a result of a natural disaster or Act of God. This includes physical damage and lost income over the period of time when the business is unable to operate. 

What’s the Cost and Is It Worth It? 

The cost of business interruption insurance can vary a lot based on numerous factors. The location of the premise, the business’s ability to relocate, the amount of coverage and nature of the business are a few factors that are considered when pricing out a policy. Business interruption insurance is frequently added onto property insurance. More often than not, you will receive a bundle insurance deal.

Whether or not the cost of business interruption insurance is worth it for you and your business depends on many factors as well. Some businesses are readily equipped to handle a disaster meaning the cost of insurance may not be worth their while. On the other hand, some businesses may not be able to handle the financial stress of an Act of God. 

Before you veto business interruption insurance, consider what it gives you during a disaster or Act of God. At a high level, business interruption insurance pays for your operational expenses while you rebuild and covers unexpected costs resulting from the natural disaster. The financial support from business interruption insurance can save you lots of money and prevent your business from going under. 

What Is Covered by Business Interruption Insurance? 

Insurance can be tricky because of all the definitions and complex terminology within the policies. Below is a list of all the expenses that are covered by business interruption insurance. 

  • Lease or Rent Payments. Even if you’re closed for business, you’ll likely need to continue to make lease or rent payments for property that you don’t own. 
  • Loan Payments. If your business is carrying debt, you’ll be required to meet your loan payment obligations while your business isn’t earning money. Business interruption insurance covers this cost.
  • Employee Salaries and Wages. Payroll is another expense that doesn’t stop when a disaster happens. Business interruption insurance will cover payroll while your business isn’t making money. Most policies cover up to one year of payroll.
  • Taxes. You may evade death during a disaster, but you can’t avoid taxes! Whatever your tax obligations may be, you’ll have to meet them which is possible through business interruption insurance while your business is closed.
  • Relocation Costs. If you’re forced to relocate your business, business interruption insurance will help you cover your moving expenses. There is a chance that the insurance would pay rent in the new location too. 
  • Lost Income. If your business is unable to operate as a result of a natural disaster, the insurance will pay you the revenue you would have made if the Act of God did not happen. This means your business will stay open even if you don’t have any business. 

Does Business Interruption Insurance Payoff? 

Sometimes insurance seems silly because you’re paying for something that may or may not happen. Although, in the event that something terrible happens and your business is forced to close, you’ll be ecstatic that you invested in business interruption insurance. No one knows what the future holds, business interruption insurance pays off in the long run!

DevelopmentInsightsMartechProducts

6 Important Skills for Project Managers

When you’re a project manager, you tend to have a lot of things on your plate, and it can be difficult to get them all right if you don’t possess the necessary skills. To help you, we’ve put together a list of six skills that help project managers experience success on a regular basis.

Keep reading to learn what skills you’ll need to cultivate to make an impact on your business.

1) Empowering Individuals & Collective Teams Can Take You Far

Although the word “project” is in the title, one of the biggest parts of being a project manager is actually the management of your team. In most cases, companies that encourage the empowerment of their employees have been shown to have the highest records of growth and long-term stability.

When you as a project manager know how to empower your team and encourage them to become the best versions of themselves, you encourage both their growth and the growth of your company. Empowering women is especially important. And as any successful executive or business owner could tell you, happy team members make for higher rates of productivity, sales, and customer satisfaction.

So if you haven’t yet begun to empower your team members to take initiative and introduce their own ideas into your everyday business practices, there’s no better time than now to start.

2) Planning is an Absolute Must

As a project manager, you play a major role in decisions both large and small. In fact, you’re likely presented with more than 10 critical decisions over the course of each day, and in many cases, those decisions will have an impact on the long-term and short-term growth of your company.

So it goes without saying that making decisions that reflect a larger-scale plan is a must.

First, though, you need to successfully plan both the big picture and minute details of each project from the get-go.

When you do this successfully, you increase the chances that your project will go off without a hitch, and you help empower team members to ensure the completion of vital steps within the plan.

3) Know How to Appropriately Communicate with every Generation

Once you’ve come up with a plan, it’s also necessary that you know how to effectively communicate to each of your team members. If they don’t understand exactly what’s expected of them, you run the risk of running into problems later on.

The most successful project managers know how to tailor their explanations to the various generations according to their particular communication styles.

Baby boomers, for example, tend to communicate best in face-to-face settings, whereas Gen Zers tend to demonstrate the highest rates of comprehension in digital settings.

The ideal communication style often varies from one generation to another, but more so from one individual to another. That’s why getting to know your team members and their individual communication styles can help you ensure smooth transitions between each step in your project management process.

4) Time Management is Essential as a Project Manager

If you’ve adequately planned out your projects, they likely have a projected completion date. It’s at this point that effective time management becomes a necessary skill if you want the project to be completed within that projected timeline. To do this effectively, you need to have a clear idea of your team members’ respective skills, the resources available, and the resources that will be necessary to ensure timely project completion.

5) Make Sure You Know Your Stuff

The market is constantly changing, and your knowledge of your field needs to adapt to reflect those changes. The most successful project managers know that their learning is never done, and they actively look for opportunities to know more about their job, current market trends, and the elements that affect both each day.

To put it simply, make sure you know your stuff. Because the more actively you approach learning, the less likely you will be to enter a project with outdated knowledge and information. This will then enable you to make informed decisions about the necessary timelines, tasks, team members, and overall plans for each project.

6) Know When You Need to Negotiate with Peers and Clients

With the willingness to learn comes the knowledge that you won’t always be right. If you can embrace that knowledge and put it into action when interacting with peers and clients, you’ll find yourself miles ahead of other project managers. This is because project managers who approach complicated situations with this mindset tend to be more successful in negotiations than those who approach the same situations with the thought that they, and only they, have the answers.

Simply put, an accomplished project manager knows when to stand up for their thoughts and ideas and when to compromise.

Conclusion

Part of being a project manager is knowing how to manage your projects effectively. If you take the time and energy to cultivate the skills we mentioned above, you’ll be well on your way to achieving the success you’re looking for.

Good luck!

InsightsProducts

Are Monitor Arms Worth It? – The Benefits of Monitor Arms

Is it worth tracking arms? What are the advantages of one control arm? Since many of us stare at computer screens most of the day, it is important to optimize our comfort and make our viewing experience as enjoyable as possible. Monitor weapons will help with both; however, they save desk space and streamline your work area, giving your monitor the “floating” look. Not sure yet? Read our Purchase Guide for the Display Neck.

Benefits of Monitor Arms

The monitoring arms will help to reduce the pressure of the neck, back and eye and the pain associated with such discomfort. In an everyday work environment, being able to adjust the height, width, and angle of a display to the best position for your height and seating or standing style makes a world of difference. Improved relaxation leads to higher productivity, improved health and decreased stress.

Types of Monitor Mounts

Monitor arms are “mounted” to a desk or a wall and there are several types of monitor mounts including:

  • Spring Mounts
  • Post Mounts
  • Wall Mounts
  • Rail Mounts
  • Laptop Mounts

Spring Mounts

Spring mounts are the costlier display arm solution, but additional flexibility and adjustability come with the added expense. Spring mounts can move in any direction and allow the positioning to be very precise. They are meant to move around and are suitable in office or work environments where the show is used by multiple people. Those mounts support almost all positions of swivel, tilt, and rotation. positions of swivel, tilt, and rotation.

Our favorite spring mount is the Humanscale M8.1 monitor arm.

Spring mounts come in two types: gas and mechanical. The more expensive gas spring mounts run quietly and have a smooth, very fluid motion. Mechanical spring mounts work lighter and are not as smooth as gas spring mounts, but they last longer with fewer parts and no seals.

Post Mounts

Post mounts are cheaper but still give a strong, secure link to your desk. The arms can be modified on post mounts but are more rigid in that they cannot be rotated as extensively as spring mounts. Nonetheless, post mounts are a perfect monitor mounting solution for a personal space where you are not shifting your display after changing it the first time.

Our favorite Post Mount is the SpaceCo SpaceArm Stubby Single Arm.

Wall Mounts

Wall mounts are meant to be built just like a wall-mounted TV on a wall. Wall mounts fit well for medical professionals including dentists and physicians whose equipment needs to be moved out of the way quickly. Wall mount solutions also include mouse and keyboard trays, so a whole “machine” can be taken out to show a patient something and then pushed away while the work is being done. Wall mounts are great at home, too, if you don’t want the extra adjustability provided by a spring or post mount and want a clean look without anything attached to your desk instead.

Rail Mounts

Rail mounts are less common in consumer environments, as they are usually used in the financial, medical, and security industries where many (6 +) monitors are mounted. Rail supports, while offering a variety of flexibility and customizable options, accommodate more weight than a typical display neck.

Laptop Mounts

Laptop mounts are very similar to a typical monitor arm in that they are mounted to a desk but are designed to support a laptop instead of supporting your show. There are also options for laptop mounting which support a second or third display so you can mount both your laptop and external monitor.

DevelopmentInsightsMartechProducts

How To Promote Your Business With eBooks – 21+ Tips (Infographic)

As a digital book, eBooks are easily available and can be accessed from a variety of devices, which makes it an excellent digital marketing tool to promote your business or services. As a long-form content format, eBooks are research-based, informative and a go-to source for all the information one needs about a particular topic. More importantly, by creating an eBook, businesses can portray their professional knowledge & expertise, improving their brand’s credibility and generating potential leads.

However, creating an eBook is not an easy task. As a long-form content, if your eBook is not engaging or interesting, it wouldn’t yield the desired result. Thus, the first tip is to research your target audience to know what they want and offer them an excellent piece of content that can also be a great resource. When creating an eBook for promotion, businesses also look to fill in the ‘content gap’ in their niche market. This could be anything that they feel provides value to their customers, helping them to better understand the products and services they are offering.

Another reason for the popularity of eBook marketing is because it is a cost-effective marketing technique, which can keep bringing in results (leads) long after its first published. If you want to make use of this digital marketing technique to promote your business, then the below infographic can help.

This infographic comprises of 21+ effective eBook marketing tips. These are tried and tested methods that will help you garner maximum results once you publish your eBook. Thus, if you want to know how to promote your business with eBooks, then check out the infographic now. Also, for further details, you can refer to this comprehensive guide. Plus, for reference purposes, you can download this infographic for free!

21+ Tips To Sell Your Business With eBooks [Infographic] by the team at BigRockCoupon.inE-book-Marketing Infographic

Products

The Trend of Smart Home in 2020

In recent years, the word “smart home” was frequently quoted in various media, it’s becoming a wide-spreading concept. There is a famous saying: the ultimate goal of the development of science and technology is to serve the people and their lives. It is true that the smart home has now come into our own houses and daily life.

The smart home is based on the residential platform, using network communication technology, security technology, automatic control technology, audio, and video technology to integrate the facilities related to home life. There is a control terminal to control all the facilities, realizing the living environment of environmental protection and energy-saving.

Since 1990s when the concept of smart home was firstly proposed by Bill Gates, this spectacular industry has been booming.

At present, under the trend of increasing the overall consumption level, the smart home presents vigorous development under the support of the policy, artificial intelligence, and the Internet of Things technology.

Let’s do some math, the global smart home market volume is $35.7 billion in 2017, with an annual growth rate of 26.9% from 2018 to 2023, the expected 2023 will generate a total scale of $150.6 billion in this industry. 

In 2018, China’s smart home market of $6.532 billion ranked second in the world (following the United States). But in terms of market penetration, China is only 4.9%, presenting still a substantial potential market space.

According to the report released by IDC, from a global perspective, “safety and control” and “energy or lighting” are the preferred applications of the smart home. Among them, intelligent lighting, home security, smart home appliances, and smart video occupy a significant market share in the smart home category.

The scale of China’s intelligent lighting market increased from 1.9 billion yuan in 2005 to nearly 15 billion yuan in 2017, with an annual growth rate of about 25%. In the future, driven by smart home, the market scale of the intelligent lighting industry will accelerate to expand and exceed 27 billion yuan in 2020.

The market scale of China’s intelligent home security in 2018 is nearly 30 billion yuan. It is expected that in 2020, smart home security will create a hundred billion.

After the outbreak of novel coronavirus, the demand for smart home devices of consumers will be stronger. In the fields of home furnishing, catering, logistics, and so on, people hope that the power of intelligent equipment can replace artificial labor to reduce the risk of infection.

For example, the smart touch panel of GVS is a highly integrated control panel which can also connect to the elevator control system, hence you can reserve an elevator before you go out of your door, besides there are security functions can easily be integrated like access control, and camera . 

Meanwhile, in the exit system of the community, GVS video intercom can be used to realize safe access without touching the card reader.

According to relevant data, the growth rate of the smart home market is more than 30% every year, which is bound to attract more people. Experts predict that the global smart home market will grow substantially in the next two or three years. 

As the first country to enter the global smart home market, about 32% of American households are equipped with a smart home system, and the number of users is expected to reach 53.1% by 2022. 

In Austria, Germany, and Switzerland, it is generally believed that a smart home can save money and bring convenience. While in Portugal, Spain, Italy, and other southern European countries, the interest in the smart home is not as good as that of the northern neighbors.  

Of course, with the rapid development of the smart home industry, we should not ignore some problems existing in the current smart home industry like poor interoperability between products, inconsistent protocol standards etc. But GVS is definitely one of your best choices as they’ve been focusing on KNX for over 12 years, with a full line of KNX products and solutions, come and try GVS, make your home smart!  

DevelopmentInsightsMartechProductsSaaS

A Few Things Every Software Tester Should know

With so much information readily available for consumption, it can be draining and overwhelming. If you are a budding or aspiring software tester that is looking for great material to read online, then you are in the right place. Since you are about to start your journey as an epic tester, as I did at a software development company in Houston or simply planning on learning how to become one, remember that you will have tasks to work around and constantly learn new tools.

Every product will pose new challenges for you as a tester and you will have to be able to adapt to the changing environments. If I were to tell you a few tasks that you will be required to perform as a tester, that would give you a clear idea or an insight into what you are getting yourself into. Remember, they are in no order or necessary, as every project will bring in their own set of complexities for you to challenge and overcome.

So without further-a-do, let us dive into the various activities you should indulge in before starting your career as a software tester.

#1 Why are you interested in becoming a software tester?

Before we even begin our tech-talk, you need to ask yourself this important question. Are you really interested in becoming a tester? What is your understanding of software testing and how accurate it is? Just think about the career path that you are planning to tread on and make sure it is entirely your own decision and not influenced by someone else.

#2 What exactly is software testing?

Software testing has become a vast field and now it is not just about using the product, finding out the bugs, and running quality checks. Testing is a process that starts as early as the requirement gathering phase. From making sure the product is behaving the way it should, the risks involved, user experience, and much more is all part of testing.

Make sure your knowledge is fine-tuned and up-to-date with the latest practices and evolution that software testing has observed.

#3 Meet other testers

Networking has its benefits and what better way to socialize than meeting fellow testers and learning from them? Trust me, it will do you wonders to meet people that are in the same boat as you do or have professional work experience to become your mentors. Either way, you will be able to connect with them and get the much-needed help, guidance or a listening ear during the tough times.

So keep a lookout for all the testing conferences that include TestCon, EuroStar, Agile Testing Days, and many more. You can even join online tester communities and mingle.

#4 What is your understanding of the ‘bug’?

Is it the same as an error? Is it something that crashes the software product? What is it? There are so many definitions online like: Taking Wikipedia for example, “software bug is an error, flaw or fault in a computer program or system that causes it to produce an incorrect or unexpected result, or to behave in unintended ways

Pretty generic, right? However, a bug can be defined as anything that places the value of the product in jeopardy. Now whatever threatens the integrity of the software is a bug. According to this definition, a bug isn’t only present within the code, it could be in the specifications that we overlooked. Hopefully, this cleared much of your concept on what exactly is a bug.

#5 White and black box testing

The two famous approaches to software testing are White and Black Box Testing. White or Glass Box Testing is when a tester is aware of the internal workings like the code. The tester runs test cases that are based on the knowledge of the program’s internal code. This kind of testing tests the lines of code (LOC), branches of code, and focuses on overall coverage of the statements.

The biggest drawback of White Box Testing is that you will never know about any missing functionality. It is purely technical and tests out the code integrity. Another roadblock that tester faces is the constant following of a testing pattern that reduces their ability to detect anything unusual.

To curb all these problems, Black Box Tester plays a significant part. Why? Because they are unaware of the internal working of the product and they are responsible for testing out the requirements and functionalities.

#6 Regression testing

When you are dealing with an agile model for software development, you are bound to do regression testing. The process of making sure everything works together even after changes were made is part of regression testing. Consider the example of when your favorite app gets an update and suddenly a previous functionality stops working? This is why regression tests are performed to make sure that new updates, builds, or added features haven’t broken anything. In a nutshell, it is re-testing the previous features after a change has been made.

 

The regression test strategies may differ from company to company.

#7 Mobile Testing

Safe to say mobile testing has become a field of its own. You could develop a career out of just being a mobile tester. So this is definitely a strong area you can experiment with and check if it clicks with you. There is a lot of material online to get you started.

Considering that mobile app development has become a lucrative field with millions of apps existing on App Stores and countless under development – Mobile testing is another branch that is an integral part of this area.

Mobile application testing can be defined as a process where apps developed for smartphones are tested for their functionality, usability, consistency, compatibility, security, performance, load, installation, and user experience.

#8 Write about your journey

There is nothing better than sharing your experience and journey as a tester. Writing will center you from all the chaos your work brings and help you reconnect with many others that are a part of the software testing community.

There is much more to tell you but I am sure you have the passion and desire to explore more and become a great tester.

DevelopmentInsightsMartechSaaSSEO

PREPOSTSEO Tools Review – Access 25 Powerful SEO Tool & Rank Your Site Higher

There is a big difference between having a website and operating one successfully to get the best business results. A lot of websites having an amazing interface actually fail. For the best business results, websites should have the needed exposure. If people are not landing on the website, it would be hard to generate the best sales volumes.

Why Prepostseo?

Using the correct legitimate tools is the first but most important step of improving the website rank. If you have the correct tools in the bucket, improving the rank would be much easier. Prepostseo has quality tools that can be used to enhance the rank of a website.

The top 25 Prepostseo tools for improving website rank

Domain Authority Checker

Domain authority is a measure of credibility. New websites usually have a low DA score and established ones rank higher on the chart.  The scale ranges between 0 and 100. Newly created websites have a score of around 20. Similarly, reputed and established websites have a score of around 70 to 80. If you are a website owner, you can check how things are going by using this tool to check the DA score.

Domain Age Checker

Constructing online business partnerships and opting for mergers is a regular activity. If one online brand is purchasing another, it should check the credibility. With this tool, you can check the domain age of any website. Reputed and legitimate websites use a domain for a long time. Thus, they have high domain age figures. Scam websites usually have newer domains and you can avoid them using this tool.

Google Indexer

Consider that you have added an additional page to your website but it is not being viewed1. This happens when an added or modified page has not been indexed. By using this free Google Indexer, you can index modified content.  When website changes are not viewed by potential buyers, brands suffer business losses. Website owners can surely avoid them by using this tool.

Backlink Maker

Backlinks are integral for a website to grow in terms of ranks. The highest-rated websites have quality backlinks. As a result, people do not have a problem with trusting their credibility. With this reputed tool, you can check the top-rated websites for constructing backlinks. With each recommended website, there would be a link to check Domain Authority (DA) and Page Authority (PA). By clicking these links, you can get an assurance that a positive backlink is being selected.

Broken Links Checker

Are you sure that the backlinks on your website are not broken? Links that are broken have a negative impact on the traffic rate of a website. This broken links checker is a commendable tool you can use for this purpose. In addition to that, it has a very simple process. Enter the URL of the required websites and click the button to check links. The output would show all the internal and external links of the website along with their status.

Readability Score Checker

It does happen that websites do not get a good rate of traffic even after published fresh related content regularly. It is not about publishing information only. If the content does not offer readability to the user, he would not spend time on the website. This would increase the bounce rate. Using this tool, you can determine how readable your content is.

Tool to verify backlinks

Are you sure that the backlinks to your website are working properly? This needs to be checked at regular intervals. At times, website owners expect the links to be working perfectly but they are broken. In such cases, users are taken to a non-responsive page. They get the feeling that the website is not working properly. As a result, a negative feeling is created and the user does not revisit the website.

Small text generator

Getting a good count of traffic is all about portraying the content in a different manner. The use of this small text generator helps in converting standard text too small caps, subscript, and superscript. These text forms of text can help in giving an innovative look to the text.  For instance, a title on a web page is written using small text, people would notice it because it would have a different appearance.

Keyword Density Checker

It is very important to understand that keywords have to be used with the correct density. The number of times a keyword is used depends on the word count. However, one has to check the keyword density to avoid stuffing. Unnecessary use of keywords is a negative act and search engines apply penalties on such websites. This keyword density checker is a commendable tool because it provides you with an accurate ratio of each keyword. You can upload the content by pasting it as a text or browsing the file directly.

Image to Text Converter

Consider that you view an image and wish to use the written text for your website. This tool can help you in extracting the text through any image. It is a quality tool using optical character recognition (OCR). Once the conversion process is completed, the text can be copied and used. Integrating a free OCR api into your app is easy with a service like Optic. 

Reverse Image Search

It is important to use original images but protecting them is the key. Images created from the start get misused when they are uploaded on other websites. If you own an image and it is uploaded on a scam website, your brand would lose its credibility and reputation. With this reverse image search tool, check the appearances of any image. In other words, you can get a list of web pages on which the image can be viewed. This is a free tool that helps in preventing image plagiarism and locating related snapshots as well. Thus, using it helps in improving the rank of a website.

Tiny Text Generator

This tool transforms normal written text into small three forms. These include small caps, subscript, and superscript. These forms of text are effective for marketing purposes. Instead of converting each character to these formats manually, you can use this free tool to get these unique text forms easily.

Plagiarism Checker

Are you publishing original content on your website? This is a very important question. Website owners who are not careful in this relation suffer. If you have plagiarized content on your website, your website would face penalties. In addition to that, it would be very hard to get a good count of visitors. This quality plagiarism checker scans through the content and reveals whether there are originality problems or not. Before publishing the content, it is important to use this tool and determine the originality level.

Article Rewriting Tool

Article writers and bloggers play very important roles in improving the rank of the website. They have to write articles on diverse topics regularly. This means collecting information by surveying websites, journals, and gazettes. After that, they have to rephrase the content. In a limited span of time, it becomes quite hard to complete all these goals. This article rewrite rewords content in an easy, free and instant way.  When you are done with content compilation, upload it and click the button to initiate rewriting. The article content would be reworded without any hassle.

Paraphrasing Tool

Almost every writer uses the internet to collect information when they have to write blog posts, articles or web content. Paraphrasing is something that requires focus, attention and time. Usually, writers have less time and they have to produce quality content with strict deadlines. The paraphrasing tool is a great option to get content rewritten. Simply upload the content in the original form. If you have a saved file, you can upload it directly by clicking the button for file selection. The other alternative is pasting the content as text. Original content is a key factor if you want the website rank to rise. Information written from the start means offering more readability to the readers. This is what visitors prefer when they visit a website.

Image Cropper

It is a fact that the right images boost website ranking in a very short while. However, refining the image is an important factor as well. If there is an unwanted image area, it should be chopped off so that visitors do not get confused. An image cropper is a commendable tool at no cost. Once you upload the image, you would see boundaries around it. All you need to do is adjust them to select the needed area.

Using a Graphics is a fantastic idea to hold an audience to read more content to the site. It is best when some Tools can help to create an amazing Visuals for Blog. Use Social Media Templates to create social media posts from PhotoADKing. It is one of the handy must-have tools for every social media enthusiast that we prefer.

AdSense Calculator

Google AdSense is a powerful and effective method to earn from a website. The key point is that website owners should have awareness about how much they can earn by applying the correct strategies. This AdSense Calculator provides you with a correct earning figure. Using this tool is very simple. You need to enter the number of impressions, click-through rate and cost per click. In this way, you would get a clear idea of how much you can earn.

Server Checker

A website does not generate any earnings if people are unable to access it. In addition to that, when people are unable to access a website, its rank goes down. Thus, a smart strategy is keeping a check on the server status. This server checker is a recommended tool for this purpose. You can use it to check the status of any website including your own. It is completely free and extremely easy to use.

Favicon Generator

Favicons help in differentiating your website with competitors.  It is an image that appears on the browser tab in which the website has been opened.  If there five browser tabs and only one has a favicon, the user would notice it easily. In addition to that, favicons help a lot in shifting between browser tabs. The interface of this favicon generator is quite easy to use and adapt.

DNS Records Checker

Website security is very important because a successful hacking attempt can bring the rank down immediately. This tool helps you in checking your own DNS records. Along with that, you can check the records of other websites as well.

Domain Who Is Checker

If you are establishing business relation with another brand, checking its website would provide you with a lot of information. By using this “Domain Who is Checker”, key details including owner name, country, email address and hosting company? It is an online tool so there is no need to go download or install anything.  When you enter the domain name and click the “Check WhoIs details” button, the core important details would be generated.

Reverse Who Is Checker

This tool is amazingly helpful and in terms of functionality. If you have a website owner’s name, it can be used to check the number of domains that he owns. Scam website owners usually have multiple website domains registered against their name. Connecting with such websites can hamper your reputation. Thus, before you establish a business partnership, this tool can be used to check the legitimacy of ownership.

Alexa Rank Checker

This Alexa Rank Checker performs a comparison between your website and other listed domains. In this way, if your website is not performing well, the necessary improvements can be made. There are two factors used to perform this comparison. The local rank of the website is restricted to the country in which it is registered. Similarly, the global rank compares a particular website to all websites listed globally.

HTML Minifier

The HTML Minifier reduces the code length by eliminating unnecessary space. This has an impact on the loading time. Websites that take a lot of time for loading do not acquire a high rank. By using this tool, you can eliminate unnecessary space and optimize the performance of the website.

ICO Converter

The ICO Converter is a tool used to generate favicons. Users can upload images in the PNG, JPEG, and other formats. A favicon is a good move to make your website more apparent. When a company or brand-specific logo appears on the browser tab, more people start recognizing it. 

DevelopmentInsightsMartechSaaS

Why Choose Drupal as Your Website Development Technology?

Drupal is an out of the box CMS (Content Management System) for custom website development that empowers business leaders to create business-oriented competitive websites. In the modern world, where speed is everything, Drupal allows you to build websites with high efficiency and speed.

Drupal websites are easily customizable that follow the latest industry standards to digital power innovation. The features and module extensions that come with Drupal CMS are unmatchable and give websites a unique identity in this highly competitive world.

In today’s era, where standing out in a crowd has become a challenging mission, Drupal comes with web innovation for business leaders to develop their enterprise solution with high security and scalability.

Business leaders who look for unique branding with web innovations are choosing Drupal management system to develop enterprise solutions for their business.

The growing demand for online businesses with improved quality and smooth workflow has made Drupal number one choice for business owners. It has proved to be relevant to its innovative features.

Essential Points to Help You Choose Drupal as Your Website Development Technology

An Ideal CMS

What is an ideal CMS? A typical CMS allows you to arrange all the content of the website beautifully with the text, images, and page templates that look just perfect to the user’s eye. Drupal is a design-oriented CMS that comes up with around 450 attractive themes. You have multiple options to choose the theme as per your requirement. Modules of Drupal are easily customizable and easy to incorporate.

Themes in Drupal come with complete security, reliability, and better scalability to make enhancements for future needs. So, always go for Drupal development services when you want an ideal CMS for your website.

Open-source Software

Drupal is a free, open-source CMS back-end framework written in PHP that comes with unique capabilities and flexibility to develop your business website. Supported by a large community under GNU general public license, it lets you create large scale web applications with the most secure, stable, and reliable management system. So, Drupal is a great choice when you want to transform your content management system into a robust digital solution.

Easy Integration with 3rd Party Apps

It is the basic building block of a robust functional system to be able to integrate with 3rd party apps. Drupal CMS is designed with a robust architecture that can be easily integrated with third-party and enterprise applications. It can integrate with different OS based mobile applications, numerous e-commerce payment gateways, with automation tools for sales and marketing, etc.

It has found to be useful in social networking apps where multiple language integration is the need for communication. Drupal is a winner once again in combination with 3rd party apps.

Security

Security is vital to any business, and to ensure security and safety to your business, Drupal comes with modules that are equipped with safety features. Drupal can find gaps where security can be breached and notifies you with updates if the code seems vulnerable to attacks. This exceptional advancement in Drupal helps your business to stand apart from others. Give priority to Drupal over other CMS when you want to make a secure website for your business.

Database Encryption

One of the recent studies shows that the average cost of data loss is 141 dollars per record. Every business owner wants to keep this cost as low as possible and plans to have a robust CMS that comes with sophisticated security features. Drupal comes with features that allow application configuration to pass through encryption laws and privacy standards. Therefore, preferring Drupal over others when you want to keep your data safe and secure from any breach that can affect your business is always good choice

Final Words

It allows developers to create exceptional digital experiences that are beyond imagination and empowers enterprises to streamline their workflows. Publishing content online is way easier than in other CMS. Experienced Drupal Development Services can affirm that Drupal allows you to go further than other Content Management System. With its intricate features, it has evolved and has become the first choice of IT professionals and decision-makers.

Insights

4 Challenges Telecoms Must Address to Remain Competitive

Every industry comes with its unique set of challenges. The telecom world is no exception to this rule. New advances, however, have made the telecom industry more prone to disruption than in the past. Here are four challenges telecoms must address to remain competitive. 

Differentiating from Competitors

The telecom industry is complex. There’s a ton that goes into building such an enterprise — and it’s extremely difficult to manage these sprawling organizations. Beyond that, telecoms need to find ways to make consumers think they provide better services than the other, often similar, options out there. 

Currently, telecoms are in a situation where they’re looking for ways make themselves appeal to customers. One strategy for this has been building strategic partnerships, or making strategic acquisitions. Content is a huge factor here. This is possibly most evident in AT&T’s massive purchase of Time Warner for $85 billion. The theory behind this is that Warner’s deep content library will provide AT&T with unique paths of monetization, such as streaming services and bundles. 

No matter the differentiation, it’s essential that telecoms find ways to set themselves apart from others if they want to stay competitive. 

Choosing the Right Investments 

While the AT&T purchase of Time Warner is undoubtedly impressive when it comes to dollars spent, there’s no guarantee it’s going to live up to expectations. All that money is a massive investment. Even though management is relatively sure of their decision, it’s still too early to tell if the deal will ultimately benefit the telecom giant. 

Going forward, it’s going to become increasingly crucial for telecoms to invest their money the right way. Why is this? Because telecoms can’t rely on their legacy businesses and investments to sustain them in the same way they did in the past. Think about this: Many telecoms have built up satellite TV and fiber optic Internet infrastructures. These were massively expensive endeavors that couldn’t have been taken on by smaller businesses. Big spends like this are much more likely to pay off if consumers don’t have a better option. 

As technology continues to become more advanced at an evermore rapid pace, it increases the likelihood of big-spend investments becoming irrelevant. Therefore, telecoms need to ensure they’re making the right decisions every step of the way. This is one reason data analytics in the telecom industry is becoming even more integral to decision-making. With the power of data, telecoms can make better predictions about their investment returns and identify areas for improvement. 

Staying Agile and Evolving, Even Though It’s a Challenge 

As mentioned in the previous point, there’s an inherent challenge to telecoms in making smart investments for a few reasons. Telecoms gravitate toward a sort of behemoth-like nature. Their natural tendency is to have big, immovable legacy infrastructure. In the past, this was a huge advantage—but not so much in the world of today. 

In the modern economy, telecoms need to find ways of staying ahead of the curve. They need agility and the ability to pivot like never before. To do this, telecoms need to be open to changes—both in terms of structure, and ow they make money altogether. Businesses such as Netflix, Amazon, and Uber have shown that disruption is the new normal. Telecoms need to embrace this idea in order to compete with the newest waves of change.  

Getting Ready for the Internet of Things 

Consumers and businesses are anxiously awaiting the full-blown arrival of the Internet of Things (IoT). This is going to lead to a huge change in how people interact with technology. But this kind of interconnectivity is also going to lead to challenges. 

One of the big challenges is going to be ensuring that customers receive the connection and data speeds promised by their providers. The IoT is bringing about an unprecedented need for data usage and consistency. It’s the role of telecoms to accurately deliver what they promise so enterprise and consumer products work the correctly, expediently and securely. 

Telecoms play an important role in everyday life. But things are in a state of flux in this industry. It’s important for telecoms to keep these concepts in mind when looking toward the future. 

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