It would be tough to succeed with content marketing without a process to guide you.
You can have original, interesting, and engaging content on your site, but if no one but your content team knows about it, it will not help you achieve your goals.
Why?
To effectively answer this question, ask yourself:
Why do you spend time writing content?
If you are like most marketers, you write content to get it in front of your target audience. You want them to read, engage, share, and, most importantly, act on your calls-to-action.
Now, if your target audience never sees this content, what good does it offer your business?
For this reason, you need to start thinking about your content marketing process, and how it can help you strategize, create, distribute, promote, and track content performance.
But what is a content marketing process?
It’s an organized plan that enables you to ensure every piece of content you produce drives positive results.
Best of all, this plan has distinct and important stages that help you create engaging content, publish it on channels your audience visits, and promote it effectively.
And what’s more?
You can track the results of your process and refresh each stage for relevance and effectiveness.
But how can you create this process?
Can you ensure it effectively boosts engagement while delivering positive returns on your investment?
You can if you use the detailed guide in the infographic below. Check it out for information on the five crucial stages of a content marketing process and effective tactics to apply during each.
Author Bio:
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Today, websites and blogs have become the face of your brand. In this digital & tech savvy world people prefer to create the WordPress blog to develop their brand image. Only providing the correct information through your blog is not the end. You need to take care of the fact that your blog has reached the right place and to the right person. You need to be serious about your promotion while promoting a WordPress blog.
To drive the traffic in your blog you need to do proper marketing of it. You need to build awareness regarding your blog site. The more you spread your brand message the better will be your brand promotional activity. Using some effective marketing techniques, you can spread your brand message very easily. You need to optimize your blog post so that you can get a better response from your target audience.
Different Ways of Promoting a WordPress Blog
Several ways are there using which you can easily promote your WordPress blog. Therefore, let’s explore the ways that you can employ to promote the WordPress blog one after the other to get a better insight into it.
1.Create an Engaging Content
You need to ensure that you maintain the quality of your content in an engaging way. You need to ensure one thing that you have the right experience in the same niche. Your blog post must solve the problem of the readers and provide them with the right solution for which they are craving for. You need to ensure one thing regarding your blog is it must fulfil the requirements of your target audience. You must provide them the most desired content that they are searching for in your website.
2.Install the Most Suitable Theme
The overall look of your blog can create an impact in the minds of your target audience. The visibility of your blog site can make or break the image of your brand. Web design can create the first and the last impression in the minds of your target audience. The theme of your blog must reflect your brand message. The theme must match with your industry category that you are dealing with. It must make sense to your investment. You must search for the themes that should showcase your brand in a better manner.
3.Social Media Marketing
On different social media platforms, you need to market your blog post like Facebook, twitter, LinkedIn and StumbleUpon in order to drive more traffic to your website. On your relevant groups you need to share your post and blogs on a daily basis. You need to set up your Facebook page where you need to add all your targeted visitors. You need to share your links and posts on your Facebook profile. On your blog posts you can share your icons to develop your brand image so that the brand promotion becomes easy for you.
4.Customize the Permalinks
You can optimize your content when the URL of your blog post remains relevant along with the keywords. Automatically WordPress can generate the permalink and before you hit the publish button make sure that the keyword reach is readable. This will help you to develop the perfect blog post for your brand. The blog post will enable you to develop the perfect content that you may require to make sure all your business needs are served well as per your expectations. You are investing your money in your blog site and the permalinks can help you to develop your search results on various search engines.
5.Use Guest Posting
Guest posting is a way to write articles and blogs to some other website and drive traffic to your website by making fruitful link building. It can promote your blog to multiple platforms in order to boost the presence of your blog. It will help you to create a large population base of your blog online. Just you need to drive more traffic in a short span of time. It will help you to develop your search result as it will increase the traffic on your website in a small span of time and your search results will also become higher.
6.Create A Search Optimized Blog Post
You need to rank higher on Google, Yahoo and on other search engines. It can be done successfully by optimizing your titles and the descriptions of your blog posts. Proper placing of the keywords in the right place can help you to optimize your brand value in a better manner. A Searchable blog post can provide you a rewarding career that can help you to build your brand image in a better manner in a short span of time. Hence, you can promote a WordPress blog in a better manner.
7.Make Use of YouTube Videos
You need to make use of your YouTube Videos to develop your brand image if you are a solopreneur. Hence, you can develop an audio-visual message to promote your brand image. Better to say you can use this platform of YouTube to create a brand value in a better manner. Hence, you can easily share your brand message to your target consumer in a small span of time. Hence, True to play in with your options that you get while promoting your WordPress blog online in a better manner.
Conclusion
Hence, from the above information it is clear that if you want to promote a WordPress blog then you need to think creatively and from out of the box. If you want more information related to this then you can visit the official website of site 123 review in a better manner. Therefore, if you want to promote your brand in a better manner then you can easily develop a WordPress blog site to increase the visitor and traffic for your website in a better manner. Just you need to build upon your concept in a better manner. In this regard, you need to make sure that your WordPress site is engaging enough to grab the maximum attention of your target audience.
Author Bio Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Blogstellar.com. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram & LinkedIn.
Technology has become an important aspect and the backbone of every business in the world. The help that technology offers to every enterprise cannot be rivaled or replaced. Whether you are a consumer or the sole proprietor, you need to acknowledge the benefits of technology and how it has made selling and buying easy. Advertising has been made easier and more eye-catchy by the use of technology. Here are some ways that technology helps in a business environment.
Technology in purchasing of stock
Traders at the stock exchange used to speak loudly about their orders in the past, which made the stock exchange very chaotic. Technology has removed this aspect of shouting, and all a trader needs to do is go online and research the best stock in the market.
On the other hand, before introducing technology to the stock market, it was an uphill task to get the best stock to trade-in. The trader had to make sure that they have gone to the library to read about the companies or even call the companies for information. There are numerous apps developed that are used in the stock trading market, like the dividend reinvestment calculator.
The apps used in the stock market help reduce the overhead, which is caused by the reduction of fees charged to different persons. The reduction in the fees charged results in the investor making more money due to high turnover, creating more business, and creating wealth. Technology has brought flexibility to the stock market. You can access most of the stock markets’ apps by using smartphones, which has made it possible for people to trade from anywhere.
Purchasing stock has been made faster and easier in that you do not have to make very many phone calls to have a decision, or do you have to shout across the stock market to be heard. You can have all members of the board of a company in a virtual meeting, and the decision is made instantly. This fast decision making has a great impact on the purchasing of stocks before the price changes.
Technology has helped many people who do not have a career in stock trading be able to trade in stock in that all they have to do is go online and practice with a demo account. This has removed the option of employing a broker or enrolling in a school to study.
Technology in ordering products
Technology has a direct impact on the process of ordering products. The influence of technology has reduced the time it takes to order a product to the time the product is delivered. Before technology was integrated into product order, the process was long and tedious. A consumer had to either make a phone call or send a letter to request the price list, then send the list back with the items required. By the time the item arrived at the customers’ doorsteps, a long period had passed.
On the other hand, it was difficult to see the product you want to buy; however, with technology, you can ask the vendor to have a video call with you with the item you want to order to make sure that it is the one that you needed. With all the information of the products stored on the cloud, you have the option of perusing through various vendors, without leaving the comfort of your home, or you can order from anywhere you are due to the mobile apps.
Technology in advertising
Traditional advertising was mostly done by the print media or by the television. When using the print media, not everybody could access the newspaper or magazine, and some got the newspapers when the offer was over. The prize for running the advert was high due to the provided space and the charges that were fixed on them.
With the influence of technology, it is easy for an advertiser to personalize an advert to target an audience. With social media and different platforms, advertisements can be made to target a different demographic and boost sales. These sales may even be for the automobile industry or any other.
The many sharing apps that are available reduce the advertising company’s cost by forwarding the adverts for free. On the other hand, several sites are free to air that an advertiser can use to upload an advert and reach millions worldwide.
Summary: Before you proceed further and invest some bucks on grill cover, it is better to check out the types available in the market.
Grilling always seems to be a summer activity, which will add more fun and excitement to your daily lives. That juicy steak of the BBQ oven is just over the top and you can’t seem to get enough of it. But, what about those times when you actually don’t need the BBQ station anymore? Mainly with the winter season approaching, you will not be able to host outdoor parties in snowy weather. It means your grill oven will be kept at one side of the outdoor spot, unused.
To keep the machine in safe condition when not in use, it is vital to get hold of some covers. Whether it is snowy outside or pouring heavily, these covers will actually make sure that your machine is in perfect shape and without suffering from rust or any other degrading point.
Going for the types now:
Once you are sure of investing some money on the grill covers, it is time to know more about the types in this regard. What are the best types of grill cover that the market has in store for you? Let’s find out more about those types first.
Heavy duty covers:
Premium quality grill covers are here made using durable Oxford with PVC liner. This perfect combination of materials will provide a very textured and sharp look, and will make the item way more UV resistant and water resistant, as asked for here.
Such covers are now available in various sizes to fit different types of grills in the market. There will be some magnificent combination of various footprints or sizes along with the easy hook and loop based adjustment system.
Moreover, these adjustment systems will create that added benefit of securing a perfect fit for the grill. So, even in windy conditions, these covers can stand the pressure very well.
The material of the cover is strong enough to withstand some knocks well. However, the market houses some of the other premium options for you to give a try as well.
Preferred outdoor covers for your grills:
Most of the time, grills are bigger machines and you cannot place them inside your home when not in use. You have to leave them under open sky, even when you are not using it. So, it is highly preferable to head for the outdoor covers.
These covers are made using such a fabric, which is UV protective, waterproof and also able to protect the grill oven against snow, rain and more.
You have built-in cord with most of these machines, which will prevent the cover from blowing away when there is a gust of wind.
These covers are pretty easy to fold and can be packed up well in built-in pack for that convenient storage.
Always look for the options which come handy with proper warranty section. If you fail to find one with such services, then the market houses so many other options for you to look into.
If you are looking to generate more leads for your conversion funnel, one effective way is to use YouTube videos. YouTube video strategies help you establish your brand image, build up customer relationships, and enjoy increased sales.
How to Increase the Views of Your YouTube Videos?
Cross-promoting your YouTube videos to your other social media as well as your website can generate more leads for your videos. Worthwhile thumbnails can get more clicks and views for your YouTube videos. For instance, you can share your YouTube videos on Instagram, and with a simple follow unfollow Instagram process, you can get a lot of views for your videos. In case you were using Gramblr for your Instagram automation, you can now use a Gramblr alternative as the service is down now.
What are the YouTube Video Ideas 2020 for Every Stage of the Funnel?
Almost everyone who knows search engines searches for the solutions to the new issues and problems they encounter with. So, what if your YouTube videos solve the problems of the people? Yes, your video will appear! Hence, it can be said that search engines like Google are important for your business marketing strategy.
These videos not only solve the problem of your audience but also guarantee leads for your sales funnel. They should neither be too short not to address the problem completely nor too long to appear boring to your audience. In addition, you should add a CTA button or phrase at the end of your video so that your viewers can take action.
Here is how Tasty answers its audience:
2. Tutorial Videos
Tutorial videos that teach how to use a product or service are blessings to your customers. The reason is that they will find out how to use the product or service they have paid for, so the money they have paid is not wasted. Therefore, in order to help your customers understand how to use your products or services, creating tutorial videos is the best way.
Creating tutorial videos not only makes your customers understand that you value them but also makes them trust you and your products or services. Hence, it is highly likely that they get back to you and buy it once again later.
Here is an example by PlayStation:
3. How-to Videos
Generally speaking, people cannot devote a lot of time to long texts and articles to find an answer to their matters. They rather like to watch short videos, solve their matters, and resume their routine life.
It may now cross your mind that how we can differentiate between how-to videos and tutorial videos. Tutorial videos are normally about products or services while how-to videos are more subject-centered. That is to say, you target one of the needs of your audience for each of your how-to videos and try to address it using your products or services.
How-to videos are efficient in terms of lead generation. They keep your customer retention rate high because they can signify your care for your customers. Keep your how-to videos short so that viewers do not get bored and learn how to do something as soon as possible.
Look at how House Beautiful uses How-to YouTube videos:
4. Top Tips Videos
Top tip videos are great for informing your audience. You can talk about the best tips for a particular issue in a video. For instance, if your audience is checking your video to get the most crucial tips for a travel destination, you can create an informative YouTube video that provides such information for your audience. Think of cultural tips, monetary system, food, religion, basic regulations, clothing, languages, dialects, and a lot more.
Taken as a whole, top tip videos on YouTube raises the awareness of your audience about a particular subject and such awareness makes them realize that you care about their level of understanding from that subject.
Take a look at this video by WatchWellCast:
5. Troubleshooting Videos
Naturally, when something stops working or does malfunctioning, we rather search to find a solution for the issue than to worsen the case. Here comes the importance of troubleshooting videos. The subjects of your troubleshooting videos can differ significantly. You can foresee the problems that your audience may have while working with your products or services. In addition, you can find out the most reported issues by a careful analysis of your data.
Here is an example by MDTechVideos:
6. Q&A Videos
These videos are both effective for you and your audience. They can save you a lot of time because you do not have to repeat the same answer to the same question every day. Instead, you create a Q&A video and in which you give the answer to the most frequent questions. Regarding the number of questions, you can create different videos addressing the question.
Look at how Hannah Kemp uses Q&A video:
7. Testimonial Videos
Testimonial videos are perfect to give your business reliable credit. You can interview a loyal customer and let them share their experience of buying from you. These videos can provide your audience with a higher percentage of trust so that they can take the last step of the funnel and become a customer.
Look at the video produced by WeAreNetflix:
Conclusion
Using these strategic YouTube video ideas for every stage of the funnel, you can increase the probability of turning your leads into lifelong customers. So, do our best to get inspired by these ideas and convert as many customers as you can. Wish you the best of luck!
Bio
I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for Realtormate and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!
Mobile apps are so valuable in expanding businesses that even small platforms like Instagram management services do not want to lag. After going through everything to design a perfect app, you notice that you are just at the beginning of your road because it is tricky to get users to download the app.
You already know how to run a campaign on Facebook and Instagram, so in this article, you will read about 6 essential tips to increase mobile app downloads from your Facebook and Instagram ads. The last one is extremely underestimated. Then stay tuned till the end!
Increase mobile app downloads from your Facebook & Instagram Ads
Given the data, among all social media, Facebook is the top and Instagram is the sixth platform with the highest number of active users.
So it makes complete sense if you try to increase mobile app download from your Facebook and Instagram ads.
Increase mobile app downloads from your Facebook ads
To understand better, let’s start with Facebook with its better chance of converting users to boost the app download, shall we?
Start from users with more potentials
If you wanna increase your mobile app download, start from users who are more likely to download your app.
Your now customers
70% of your customers are likely to convert and download your mobile app. So start from them and retarget them on your Facebook ads.
Don’t show the ad to just anybody
There are types of audiences who are either impossible to convert or there is a little chance for this matter! So, avoid targeting these types of audiences if you plan to boost your app downloads through Facebook ads.
Cold customers
According to rule 7, a user normally engages with your brand 6 times before they convert! (The seventh engagement is the act of conversion). To increase engagement or story views on Instagram, considering removing ghost followers.
The cold audience is at the beginning of the customer journey and there is little chance to get them to download your mobile app.
They are barely targeted in campaigns unless it is a brand awareness campaign.
Not compatibles
Other than that, make sure to choose the right device! If your app is android compatible only, don’t show your ad to users who can not even download your app!
Data connected users
A personal question! When you download an app, are you normally connected via WiFi or cell phone data?
Since you want to increase app download, make sure you choose “Download”
Make your audience wonder
Display appealing video ads of your application in use and make your audience wonder. It works so much if it is the game app you want to get users to download.
Increase Mobile App Downloads From Instagram Ads
Before anything you should know that to run ads on Instagram, you should connect Instagram to your business Facebook account.
All the tips to increase mobile app download on Facebook applies to Instagram ads as well. There are, however, news tips worth mentioning. Here they are.
Use hashtags
Use seven hashtags to increase the findability of your Instagram ads and your mobile app download as a result.
One hashtag must be your brand; For Instance #Sony
One hashtag must be what your brand owns; for instance, #weareForeverFaster
Five community hashtags; such as #running #fintess #instagramfitness
Blend your ad into your organic Instagram posts
Your ad will remain in your feed with your Instagram organic posts. Then blend it.
The final step to increase mobile app download from your Facebook and Instagram ads
The final step to increase app mobile download via Facebook and Instagram ads is to measure your performance and improve your strategy.
Whether or not this is the first campaign you run to increase mobile app download, it is not going to be perfect, neither is it your last campaign, hopefully.
Make sure you measure your strategy to find out its bugs and come up with the flawless one in the future. Of course, Instagram and Facebook insights are a great help in this matter.
Author’s Bio
The writer is Zahra Zakipoor, a junior digital marketer and a travel freak who survived the quarantine during the COVID pandemic. She is working with Realtormate as a freelancer now.
We currently live in a society where expenses are constantly growing. Of course, there are several reasons why this is happening but we won’t get much into that issue for now. Consequently, greater expenses for your everyday needs means greater expenses to other areas of life as well. Let us take for example car expenses and insurance rates. Cars are getting more and more expensive each month but also so does insurance rates. Luckily, we have just the news for you! We are going to take a look at some tips that are going to help you save some money.
To begin with, the easiest way to save money is by insuring multiple vehicles. For example, try to look for a bulk rate for all of your family cars. You might get the offer you are looking for and of course, this is one way to save some money on the insurance costs. Another way to do so is to be a careful driver. We cannot stress how important is for someone to take good care of himself and the car that they are driving. There are two benefits from it; the first one is that you are safe and the second one you will get lower insurance cost.
Taking a defensive driving course is yet another smart way to save some money. Always ask your insurance companies about some additional discount. However, make sure to check for the discount before you actually go for the course, as you never know if they are actually going to give you any. Of course, conducting a good market search can be useful as well. Ask one company about the insurance costs but do not just stop there. You will have a better idea if you ask several of these companies! Consequently, if you are not sure which insurance companies to contact, you may find this review helpful on the Insurance Dodo website.
Further on, try to cut down on your average mileage by using mass transport. Insurance companies make you pay more if you commute to work for three hours every day rather than someone who does not commute. Another factor is the place where you live. Different states have different rates but it is highly unlikely that you are going to move to a different state only because of this. Improving your credit rating, however, can prove to be crucial in saving some money on car insurance costs.
Insurance companies see you credit ratings and try to get a general idea of how “responsible” a person is. If your score is fairly low, they basically see you as a person who does not know how to manage with everyday challenges and tasks. You might also get discounts for anti-theft devices. Finally, it all comes down to having a good conversation with your agent. Try to be polite and try to form a good relationship and get on well with them. Couple of polite words can make the difference between getting a better rate and eventually, saving some money on car insurance! Now you know what is the right way to do it!
With the Yellow Pages no longer being printed, we can all acknowledge the power of the internet. In the last century, we have seen a major shift towards digital information. But, not to be worried, if you can leverage the internet in your favor, it can be very beneficial to you and your small business! The internet makes your business easier to find and with resources such as Google My Business (GMB), you can attract the ideal customer – who you may not have been able to reach before the digital era!
Google My Business is a free tool created for small businesses to develop their online presence and attract the audience they truly want. Whether you are a law firm, yoga studio, or nail salon, Google wants to help your small business succeed by providing you with a GMB page.
What is a Google My Business Page?
Your GMB page is what appears in local search and map results in Google. It gives the user accurate information about your business such as: hours, address, business category, and reviews.
If Google recognizes that the user is searching for a local business or service, organic results will pop up with a map and a few local businesses at the top! These come before the pages and pages of websites below it. Meaning your website isn’t always going to be your first impression– It can be your GMB page. For many local businesses, searchers decide to become customers without ever visiting your business’s website!
What is the importance of having your own business listing?
Okay, so you understand what a GMB page is, but why should you spend so much time creating and optimizing it? We’ll go into some reasons here.
Helps your website rank better
Ideally, you want to show up as one of the top three businesses in the results page. By starting and optimizing your business listing, you are building a ranking in the top three.
Your business listing also shows up on a mobile device and Google Maps. With convenience being a big factor in 2020, many consumers use Google Maps to find a local business. Therefore, you have another way to showcase your business and bring in a new customer!
Engage with your audience
Your listing gives you a concrete way to connect with your audience. Within your business page, you can respond to reviews and answer questions. Additionally, by utilizing the posts section of your GMB page, you can give your customers insight into who you are and what you do.
Because all the information a customer needs is right in front of them– your listing gives them the option to connect with you. They can book an appointment or give you a call with one simple click. There is also a helpful feature called “Questions and Answers” which allows customers to ask you their own questions. After a question is asked, you will receive a notification to prompt you to answer!
Strengthen your local SEO
Perform local SEO tactics, like integrating relevant keywords, to generate high-quality traffic and conversions. Google has an algorithm that crawls and ranks your business in search results– keywords help Google understand what you’re about
Reviews increase appeal
Google also makes it easier for your customers to write reviews, by providing you with a URL you can share. The URL directs customers to leave reviews for your business in a quick and easy way. You can share this link on your website or emails. It is a good idea to share the link after a customer has just had a recent experience with your business, that way too much time hasn’t passed. Overall, Google wants your small business to succeed and start building reviews– that’s why they make it easy for you!
Google My Business reviews are also important because it will boost your SEO and rank you higher in Google search results. Google’s algorithm will pull keywords from your reviews (and replies) to give searchers what they are looking for. Not only that, but the more positive reviews you have, the more likely a potential customer will click on your business which continues to work in your favor.
Does this all seem too complicated? There are many digital marketing agencies and companies that are willing to help your business grow and achieve the results you are looking for! Whether it’s criminal lawyer marketing or real estate marketing, there is someone who can help! Bottom line, don’t feel too overwhelmed and hire someone to help.
Reflecting your personal values and professional skills by representing your brand on social media is a viable option these days. This is because your audience spends most of their time on social media.
Statista Research revealed that around 50 percent of the world’s population uses social media sites regularly. This means there are around 3 billion social media users worldwide. Similarly, another survey conducted by the Global Web Index revealed that 54 percent of social users use social media to research products.
Apart from this, social media is now considered to be one of the most useful tools for building your brand identity. It is professionally being used by all the marketers across the globe.
However, branding your business on social media is not a piece of cake as there are numerous other competing brands on social media, thus making it difficult to keep your brand up to date.
Wondering how to go about it? Don’t worry, we have your back! We have curated some useful social media marketing tips for helping you brand your business perfectly on social media:
Tip #1 Keep your social media profiles updated
First of all, select a platform, such as LinkedIn, Facebook, or Twitter based on your social media goals. Then, update them with the most current and authentic information regarding your business, including contact information, location, and website, etc.
For instance, the example below shows how this coffee shop has used its bio space effectively for introducing its branded hashtag. This enables its followers to quickly locate its accounts, thus increasing reach.
Also, it is best to deactivate any old business accounts to avoid any confusion. Moreover, the links in your social media profiles should be updated so that they help promote your latest work, and ensure quality traffic.
Still unsure how to optimize your social media profiles for branding yourself? Below are some simple yet amazing social media optimization tips:
Social media branding requires consistency therefore, the information in your profile should be consistent and relevant.
One of the best practices is to add Call-to-Action (CTA) buttons, like Contact Us, Book Now, or Shop Now, on your social media profiles. For instance, if you wish to increase your blog’s subscribers, you can choose ‘Sign Up’ as your CTA.
You can make your social media profiles discoverable in search engine results by using the right SEO keywords in the descriptions.
If your goal is to attract business customers, Linkedin should be your go-to social media site. It’s easy to find and filter potential customers and find the right decision-makers. All you need to do is make sure your profile stands out.
Show your audience your best content by pinning it to the top of your social media profiles, and don’t forget to add a powerful CTA to your pinned post for inviting leads. For example, the image below shows how pinned tweets result in improved audience engagement in terms of clicks and retweets.
Tip #2 Identify your area of expertise and share content accordingly
Once you’ve updated your social media profiles, the next step is to identify your area of expertise. You can simply do so by providing details regarding your area of interests, and sharing related content. This allows you to become the thought leader in your area, thereby enhancing brand credibility.
You can also find your area of expertise by going through your old content. Which is the most reviewed content? What is it that your audience likes the most? When you have the answers to these questions, you know that it is your area of expertise. That’s how you can define your specialty. Provide your audience with more unique and engaging content relating to your expertise. Amaze them with new and different posts, and try to engage them with your words.
Tip #3 Stay active and post content regularly
It is no surprise that because of the shift from tradition to digital means of marketing, almost every small business is present on social media for achieving business growth. Considering the clutter and the ever-increasing competition, to be in the front row, you need to be active.
You should create worthy posts according to your brand, and share them with your audience. This is because frequent communication is the best way to grasp your audience. You can also engage them through discussions or live videos. Besides this, respond to their queries positively as this will help in maintaining a good relationship with your intended audience.
Furthermore, when you’re out of content, simply just announce giveaways to make your audience more reactive. Don’t overshare, as it might be annoying for your viewers.
To be considered more by people, try using trending hashtags on Twitter. You can also repost the things you’ve been tagged on as it makes your audience happy, and keeps them updated.
Tip #4 Leverage the power of visuals
For an even greater impact, consider using tools to edit video online and create engaging video content that complements your images.
This explains why sometimes it’s better to speak up with just an image or video. We all know that a picture says a “thousand words.” So, if you want to brand your business successfully, you should incorporate attractive visuals in your content.
A study conducted by Forrester revealed that 90 percent of information transmitted to the brain is visual. Besides this, visuals are processed 60,000 times faster relative to textual content.
This explains why sometimes it’s better to speak up with just an image. We all know that a picture says a “thousand words”. So, if you want to brand your business successfully, you should incorporate attractive visuals in your content.
However, it is best to choose or design such images that grab your audience’s attention. To inspire them, create images depicting your product’s benefits. People share the images more than the content, as noticed these days, so the images should be perfect enough to inspire your audience.
Tip #5 Join related social media groups
We all know that a new brand needs an audience. And the best way to gather an audience is to join certain social media groups that are similar to your brand. You will find half of your audience over there. Besides this, you can also share your content in those social media groups for better reach and branding.
Apart from this, joining social media groups keeps you updated with the ongoing tastes and trends in the industry, thus allowing you to brand yourself in a better way.
Tip #6 Collaborate with influencers
According to a recent study, there are more than 500,000 active influencers operating on Instagram, and out of them, almost 81 percent of influencers have followers up to 15,000 to 100,000 users. The reason behind this is that people tend to follow their favorite influencers’ recommendations, and buy products accordingly.
All in all, the bad news is that getting a relevant influencer onboard can be a tricky feat. Many businesses have reported that they face trouble in finding the right influencer for promoting their businesses. The Global Comms Report: Challenges and Trends (2018) revealed that only 39 percent of influencers in the US are able to find the right influencers for their businesses.
Therefore, if you are looking for the most relevant influencer for your business, you should look for someone who has an audience that is similar to your audience on social media. This will make your audience trust the influencer of your choice.
Tip #7 Represent your business professionally
If you are a wise marketer, then you’d know that the secret to successful branding is representing your business professionally. This is because it enhances brand credibility, and makes your audience believe in your brand messages.
And the first thing that you need for a professional look and feel is an inspiring logo design. This is because your corporate logo serves as the centerpiece of your branding, and represents your business on social media. Unsure how to go about it?
You can simply consider hiring a professional and known logo design company, like the logo design valley, that can create a classy and timeless logo design for your business. However, it is important to communicate your requirements effectively to the designer to avoid any kind of rework.
The Final Words
All said and done, it is important to note that social media branding requires consistency. Your branding should be consistent in order to attract your target audience. So, if you’re looking to successfully brand your business on social media, you should follow the above-mentioned tips, and get a professional logo design as it aids in brand recognition.
Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.
Has your team been less productive this year? Let’s be honest—this year has been something of a ride. From COVID to wildfires to endless political upheaval and social unrest, it’s a wonder anyone can focus on anything. COVID closed businesses and sent people home, and we’re still dealing with it almost a year after it first came about. I think it’s safe to say that none of us thought we’d end up here!
Still, ensuring your team remains productive doesn’t have to be rocket science. In this short guide, we’ll go over the six best ways to improve your remote team’s productivity. These tips are universal, so they can apply to both remote and in-person teams alike.
Let’s dive in!
1. Better Communication
The cornerstone of any successful relationship is good communication between both parties. If you’re not communicating feelings, expectations, and directions clearly, there’s going to be a misunderstanding somewhere. When misunderstandings occur, we tend to point the finger and look for someone to blame, when in reality, it probably came down to a simple miscommunication.
How can you improve communication in your team? First and foremost, you need to set clear expectations. The clearer you are with expectations, the more on point the team will be. If you’re the team leader, the responsibility to set those expectations clearly and concisely falls on you. The tools you use to communicate also play a huge role in setting expectations.
Remember that a large percentage of communication is actually body language. So, a text/email/phone call isn’t always the best way to communicate your expectations. A video web conference or video chat can often be more impactful and concise and seeing a friendly face certainly helps lessen the stress of the day.
2. Leadership
Of course, a good team also needs a good leader to act as the glue that holds everything together. Many people think that being a good leader means maintaining strict control of your team, but if you look at history, that hasn’t exactly worked out for some. A dictatorial approach will more than likely leave your team feeling resentful rather than cooperative.
So, what is the best approach to leadership? According to AICPA.org, the four pillars of good leadership are:
Integrity: Integrity is being honest with yourself and others and upholding that honest behavior even when others aren’t looking. You can be honest face-to-face and dishonest when no one is looking; which means you lack integrity. Practice what you preach, and lead by example with a strong moral and ethical code.
Accountability: Accountability is something that everyone on the team needs, but especially the leader. You need to own up to successes and failures, and hold others accountable as well.
Learning: A good leader should always learn new skills and methods to better themselves.
Sharing: What’s learning if you’re not sharing it with the team? When you learn new skills, methods, or approaches to problems, be sure to share that knowledge to improve your team’s overall skillset.
3. Reduce Distractions
Distractions are the death of productivity, and working from home certainly comes with its fair share of distraction. Even at the office, distractions can derail productivity and erode your team’s focus. How can you avoid distractions? It’s simple; don’t host meetings where they’ll be distracted.
Encourage employees to participate in online meetings by turning their cameras on. Hosting a video call is the best way to hold everyone accountable. If you’re at the office, try to keep the work area(s) free of distracting things like TVs and restrict internet access.
4. Project Management Software
Team and project management software can help you get projects back on track and hold everyone on the team accountable for their part in the project. There are tons of programs out there, but even something as simple as Google’s GSuite (Google Workspace) can help. With GSuite, you get the tools to host meetings, collaborate on documents, and store/share files across multiple Google accounts.
This can help your team become more organized and better at passing along projects and fulfilling their part in them. Keeping everyone accountable is half the battle, but in order to hold themselves accountable, they need the right tools for the job.
5. Goals
A team with no goals is a team that doesn’t get anywhere. Setting professional goals not only helps hold everyone accountable, but it also gives both individual team members and the groups as a whole something to reach for. Maybe you’re setting attendance goals, or maybe you want everyone to complete a certain training module by the end of the month. Whatever the case may be, you need goals to keep your team motivated and productive.
6. Rewards
Rewarding the team for a job well done can help bring them together and improve their respect for you as a leader. It doesn’t matter how old you get, everyone likes to hear that they’ve done a good job. Of course, that doesn’t mean you should sugarcoat mistakes to make them sound better, but you certainly should reward when goals are met, the quality of work is above average, or when the team has worked really hard to meet a deadline/goal.
Miley on January 27, 2021 
