All posts by Miley

Insights

Is a Gas Plumber the Same as a Plumber?

Miley on January 27, 2022

Do they really need a gas plumber or any ordinary plumber will do? This is a question that often confuses homeowners and they often end up making the wrong choice. As a matter of fact, some plumbing services do offer gas fitting services but homeowners are required to understand that plumbing natural gas lines are an area that requires specialized knowledge.

Plumbing services normally deal with water and sewer lines and gas plumbing is only a specialized area in the field that requires special knowledge and training on the part of the professionals.

What is plumbing work?

Defined by Australian standard regulation plumbing services can undertake operations or work-related with installation, repairing, replacement, maintenance, and removal of pipe systems and fixtures that carry clean water inside a house and liquid waste out of it. In Australia, every plumber is required to undergo a four years apprenticeship at the completion of which he can apply for a professional license for offering Plumbing Sydney services.

Basic gas fitting is included in this course and plumbers are required to procure an interim gas license to qualify for undertaking gas works. But they can still operate only under the supervision of a gas fitter who is fully qualified.

What is gas plumbing?

Australian standard regulations define gas plumbing as operations or work-related with installation, repairing, maintenance, or replacement of gas installations and for undertaking such projects plumbers are required to procure a full license from the department of mines and energy. For getting this license and operating as gas services Sydney professional plumbers are required to complete certificate IV in plumbing.

For obtaining a full gas license, plumbers are also required to work on an interim license for a minimum period of 12 months after successfully completing level IV certification.

Important differences between a plumber and a gas plumber

Some of the notable differences between plumbers and gas plumbers that homeowners are required to take into consideration are –

They are different occupations with different training and qualification requirements
It is the building construction commissions those issue plumbing license
Gas licenses are issued by the department of mines and energy

When to call a gas plumber?

There are a number of situations for which homeowners should seek services from licensed and fully qualified gas plumbers for ordinary plumbers are not qualified to handle those projects. Some of those situations are –

Issues with furnaces or HVAC systems
Water heaters and dryers
Stoves, outdoor grills, or fireplaces those run-on natural gas
For repairing gas pipeline leaks etc.

Advantages of hiring a qualified gas plumber

Some of the major advantages of hiring qualified gas plumbers when there is a situation are –

They can safely handle all-natural gas projects
Ensuring all your gas-powered appliances are correctly installed and safely operating
They are capable of doing work to the code that is required for passing building inspections
Most professional gas plumbers in Sydney are known to offer excellent customer service and guarantee their work so you don’t have to worry about the safety of your appliances or family members.

Insights

How to Protect Your Data When Working from Home

Miley on January 25, 2022

The health crisis has caused many companies to decide and let their employees stay at home and work remotely. Businesses have been forced to adhere to strict social distancing measures and implement health protocols to prevent the spread of the COVID-19 virus.

Although the transition to the work-from-home setup appears seamless to many businesses, there are unseen security risks that come with it. To ensure business continuity, they have to provide their employees with the necessary tools and technologies to make it possible to work from home. This is obviously a challenge to the entire business, not only for their respective IT departments.

Now, employees, on their part, can do something to make the WFH transition seamless, and at the same time, minimize the security risks involved. In this article, we’ll enumerate some handy tips to protect any forms of data when working from home.

Tip #1: Protect your home office

Cybersecurity and information protection must begin with the physical setup. The same as when you shut down your office computer when you wrap up your day, you have to do the same when you’re working from home.

At home, there is a chance that your devices can get stolen. So, when you go out for lunch or when you prepare dinner, lock the screen of your device. This is an important tip to secure your home office.

Tip #2: Secure your router

After protecting your home office, the next thing you should do is to secure your router. Cybercriminals nowadays take advantage of the default passwords of routers because not many users bother to change it. As a result, their home network becomes vulnerable and at risk.

Changing the password of your router from the default to something strong and unique is an easy step to protect your network from threats. Once you have changed the password, you can take further security measures, such as installing firmware updates.

Tip #3: Keep personal and work devices separate

This may sound easier said than done, but it is essential to set boundaries between your personal and work life, especially when working from home.

Yes, there are instances when you need to log in to your device to perform a quick online transaction. But as much as possible, keep your personal and work computer separate. Otherwise, both personal and work information will be compromised in the event of a data breach.

Tip #4: Make sure to encrypt your device

If your device hasn’t been encrypted yet, enable it as soon as you can. This can help in reducing the risks involved when devices get stolen or lost. When encryption is enabled, strangers and cybercriminals cannot access files and information without the PIN or password.

How you enable encryption depends on the device that you are using. For Windows devices, you can use third-party tools and apps like BitLocker. For macOS, FileVault can be used.

Tip #5: Update your operating system

Ensure all the devices you use for work are updated. If security patches for the operating system are available, install them right away. Though some modern devices will automatically install the updates for you, sometimes you need to manually restart your PC to apply the changes.

Tip #6: Keep your applications up to date

Always remember that operating systems are not the only aspects that can be exploited by hackers. Any applications or programs can also be targets. So, just like your operating system, it is important to keep any installed program or app up to date.

Tip #7: Set your device to automatically lock when not used

If you are on break, lock your computer or device. While many already practice this, by nature, humans tend to forget. So, to prevent the worse from happening, set your PC to lock automatically when unattended.

Set a specific amount of time that is reasonable. For desktops, five minutes is ideal. But for mobile devices, 30 seconds is recommended.

Tip #8: Use a strong password

All the previous tips will be useless if you don’t use a unique password. If possible, do not use a password that is easy to guess. Also, do not repeat number sequences nor use common passwords.

When generating passwords, you can use a password manager. This way, you can keep yourself from using any information that is related to you, such as your contact number or home address. A strong password is one that looks random to any stranger. Think you’re safe? Here’s how long it takes a hacker to guess your password.

Tip #9: Install an anti-malware suite

An anti-malware program can protect your PC from threats like spyware, ransomware, Trojans, and other malware entities. As the name suggests, an anti-malware suite is a program designed to work against threats. It can identify threats and remove them from your system.

Tip #10: Enable two-factor verification

Two-factor authentication is a new authentication method that only grants access to a user when two pieces of evidence are presented to an authentication mechanism. This method has been used to reduce the risk of malware infections and phishing scams. With this authentication method, the attackers cannot log into an account because they don’t have access to another piece of evidence.

Tip #11: Clean and wipe any devices before sharing or disposing of them

Yes, you can always clean up your junk files and folders, but that isn’t enough. Expert hackers can still access your data when you just delete them temporarily. What you should do is return your devices to factory settings should you plan to lend, give away, or throw them.

Tip #12: Use a VPN

The woman is holding a tablet with a VPN sign-up tab opened

If you are trying to access data from your company’s servers, make sure you use a virtual private network. This private network secures your data, allowing you to send and receive packets safely, anytime, and anywhere. A VPN establishes an encrypted network over the internet, so all your traffic is routed through it.

Wrapping Up

We can never tell how long this COVID-19 pandemic will last. What we can conclude at the moment is that this health crisis will force people to continue working from home. So, to adapt to the new normal and keep information secure, consider these tips and equip yourself with basic PC repair knowledge.

Martech

5 Tips for Creating Engaging Content

Miley on January 24, 2022

By now, everyone understands the importance of content creation to the success of an entrepreneurial venture. However, publishing material online that will attract the intended audience can be a colossal undertaking when you consider the sheer volume of articles, blog posts, and other pieces of digital content, all vying for the attention of the targeted users.

So, how do you make the content you produce compelling enough to stand out amongst the competition? You’ll be happy to know that the answer is much more straightforward than you think. In this guide, we’ll discuss five simple tips to ensure that yours is as engaging as possible.

1. Diversify your content

While carefully produced blog posts remain the standard, it’s crucial not to limit yourself to written pieces. After all, other mediums for the delivery of information like podcasts and videos are growing in popularity, and if you don’t take advantage of them, you’ll miss out on opportunities to reel in your audience. For this reason, you must diversify your content offerings.

The addition of infographics, illustrations, and many others might sound like more work — and in reality, it is. However, it’s an investment of time and effort worth taking when you consider the fact that you’ll reach a broader audience by doing so.

2. Make it more accessible

Many businesses forget that not everyone has the same level of access to digital content. For example, the disabled community can’t engage with articles, videos, and other types of content in the same way that everybody else can. Therefore, you must make sure that yours is as accessible.

From the use of automatic video captioning software to keep those with hearing problems in the look for your video content, to alt text for images to accommodate people with vision impairment, making your content more inclusive can go a long way in improving its engagement.

3. Create compelling titles

Whether or not it’s fair, users tend to judge content based on its title. Most people these days have limited time and attention span, making them more likely to scroll past material that doesn’t strike them as immediately compelling. And for many, the most common indicator of this is the title of the content. As such, you must make sure that yours is compelling.

For example, instead of a title like “How to Organize the Workplace,” you can use “Beautiful Ways for Organizing an Office.” This may not sound like a significant change, but you’ll be surprised at how much more enticing it’ll be for users. Always remember to tug into the emotional strings of your audience whenever possible. As long as they react to it, any emotion you inspire will always be a good thing.

4. Look at your competitors for inspiration

Competitor's website — Schematic representation of the relationship between your and a competitor’s website

There’s a good chance that your competitors are producing content of their own. If their material is engaging users in ways that you’re not, it’s always a good idea to look at what they’re doing and see if you can adopt some of the strengths of their content creation practices. You may even find new ideas for topics and subjects to produce content about.

5. Make the content interactive

Last but not least, one of the best ways to create more engaging content is to make content interactive. Whether it’s a visual element that’s displayed whenever the mouse cursor hits a specific part of the page or including a few buttons or links on it, interactivity can make a difference when it comes to engagement.

Conclusion

Drawing in an audience is one thing. Keeping them engaged is another. When leads and conversions hinge on engagement, it makes sense to craft material that’s engaging to users. By following these tips, not only will you attract your audience, but you’ll be able to keep their interest too.

Development Insights

How Technology Can Help Your Business Stay Environmentally Friendly

Miley on January 6, 2022

Globalization embodies growth and progress but it also has major negative impacts on the environment. The production, importation, and exportation of goods produce waste, carbon emission, and pollution, and consumers are being alarmed by this matter, now more than ever. This amplifies the need for conversation and action towards becoming environmentally friendly, from the smallest ways to bigger commercial and industrial-scale initiatives.

From a macro perspective, major corporations have been making pledges to be more environmentally friendly, especially in cutting their carbon emissions. But the pressure is also on smaller startups, who must consciously work to avoid increasing the carbon footprint. Ambitious goals like going green can be costly but have become a necessary consideration for businesses to serve customers in a way that does not harm the environment.

How Technology Can Help Businesses Stay Environmentally Friendly

Go Paperless

About 399 million metric tons of paper was consumed globally in 2020, and these numbers are projected only to increase yearly. As wood is required for more paper production, going paperless and saving trees can help reduce emissions.

Going digital can be a huge adjustment for any company considering the time, cost, and learning curve. But it doesn’t have to be a major leap. There are simple tools and solutions for a business to transition from paper to paperless. Starting with easy-to-use web-based project management and customer relationship management systems can help reduce the need for paper forms and files.

There are also communication solutions that leave minimal physical paper trails in processes, especially cloud-based telephony systems or VoIPs. To learn more about how VoIP is used in business, a quick search on what is VoIP lists its numerous advantages.

Work Remotely to Reduce Carbon Emissions

Almost 25 percent of the global carbon emission comes from the transport sector, and among the major contributors are cities with business districts and heavy traffic. One way to reduce your business’s carbon footprint is by considering remote work—even if it’s once a week. Eliminating the need to commute to work also reduces the usage of office facilities and energy while also empowering your employees to support a significant cause.

Use Renewable Energy

Any business in almost all industries requires power to operate and produce products or deliver services. However, electrical energy, which is commonly used globally, negatively affects the environment, but there are several alternative sustainable energy sources.

Renewable or clean energy basically comes from sustainable sources or materials that do not deplete. This includes solar, wind, water, and biomass. These energy sources generate electricity with lower carbon emissions. It may need a significant investment, but switching to clean energy is an ideal step if the goal is to be eco-friendly on a larger scale. It can also help cut costs on energy bills, generating a long-term benefit for a business.

There are renewable energy systems that can be used in today’s businesses, like wind, solar, and geothermal power, but this will depend on your business’s location. It is also important to note that some jurisdictions require regulatory and legal permissions before using or installing renewable energy technology. So be sure to plan and research what renewable energy will work best for your business.

Improve Office Recycling

Among the most known ways to be environmentally friendly is the “3 Rs”: Reduce, Reuse, Recycle. Even in business, this still applies and must be employed. Prioritize implementing responsible waste disposal and strengthening recycling initiatives in the workplace. You can invest in waste management technology, like bins with sensors, and this can make recycling more interesting for employees, encouraging more enthusiastic participation.

Using recycled products like pens and notepads for your daily business needs also encourages the eco-friendly efforts of others. It just needs mindful planning and research to find the materials that will work best for your business.

Committing to becoming an eco-friendly business requires long-term efforts. More than the potential positive impact on your brand, making your business more environmentally friendly is also a social responsibility. Studies suggest that environmental and climate issues will only progress as time passes. The combined efforts of individuals and businesses can drastically slow down climate changes. And as you grow your business, relish the opportunity to be part of the solution in facing and addressing environmental issues today.

Martech SEO

How Small Businesses Can Make it to the Top of Google

Miley on December 30, 2021

How do you search for a business?

You will likely ask someone you know or Google it!

Reports depict around 97 percent of consumers learn more about a local business online. Out of these, 72 percent of consumers visit a store within five miles.

That’s how powerful the largest search engine, Google, is.

If you are an SMB owner, you would already know the immense competition on Google.

Not to mention, there are over 212.98 million SMEs worldwide.

So, even if you have quality products, your business might be getting overlooked due to the well-established enterprises nearby dominating the top SERPs.

In this post, we have shared the best strategies that’ll help SMBs reach the top of Google rankings and enhance their conversions and ROI.

1. Create a Google Search Console Account to Identify Your Website SEO Health

Google Search Console or GSC is a free-to-use SEO toolkit offered by Google.

With GSC, you get free access to crucial SEO KPIs like the following and more.

The total number of organic clicks.
Impressions your website is getting on Google.
Keywords that users are searching for to search your business.

So, if you don’t have a GSC account, add it to your priority list.

All you need to do is sign in to GSC using your Google account. Post that, enter your website’s domain name and verify it.

The process is quick and doesn’t take more than a few minutes.

2. Perform In-Depth Keyword Research for Your Niche

Keywords can improve your SEO game in no time.

Choose keywords that are relevant to your product offerings.

To find the best keywords for your niche, you can use the GSC tool. Besides, there are plenty of keyword research tools available in the market like – Ubersuggest, Ahrefs Keyword Explorer, and Google Keyword Planner.

Here’s a screenshot that depicts how Ubersuggest offers crucial keyword information such as its search volume, SEO difficulty, cost per click, and more.

Implementing such a keyword tool will help you optimize website content with keywords that appeal to your target audience.

3. Write Relevant and Useful Content for Target Audience

Google has long stated that content is a vital ranking factor.

To ensure your website gains visibility, write quality content that’s relevant and informative.

It must stay true to Google’s E-A-T ratings – Expertise, Authority, and Trustworthiness. This practice will add value to the content, helping you reach the top of SERPs.

4. Open Google My Business Account to Get Discovered in Local Searches

Google Local Pack displays the top three businesses along with their details.

Google My Business (GMB) account increases your chances to appear in the Local Pack. It can help your business gain better visibility in local SERPs. Check out this insightful infographic by Ronkot for detailed information on local SEO.

To set up your GMB account, add the following details.

Business location
Services/Offerings
Operational Hours
Phone Number and Images

5. Ask Your Customers for Google Reviews and Respond to Them

Google reviews can affect your business image.

While searching for any business, customers also check the Google reviews.

Hence, you must ask your customers to leave feedback on Google.

Thank your customers for leaving a response. Also, don’t ignore negative reviews. Make sure you hear out what the customer has to say and respond with a clear solution to their problems. Finally, thank them for giving you an opportunity to serve them.

Responding to reviews, negative, positive, or neutral, will send a message that you care for customers, thereby strengthening your GMB presence and local rankings.

Conclusion

The strategies shared in this post have great potential to offer better organic traffic and visibility to SMBs. So, go ahead and implement them to hit the top results in Google rankings!

Development Martech Products

Five Ways to Learn More About Tech

Miley on December 29, 2021

Are you in the technology business? Do you simply want to learn more about technology to improve a business that doesn’t involve tech directly? Whatever you are doing, learning about technology, engineering, and mathematics is always helpful. It can really supplement your overall knowledge and open the door to new opportunities. Technology is the future of our society. It is changing the way we live and augmenting modern life. Below are five ways you can learn more about technology.

Learn about Computer Programming

When it comes to computer programming, you can learn a lot on your own. You don’t need to go to college to learn how to program. First, think about what you are doing and how knowing a little bit about programming will help you grow and improve. You can take an online course, read up on blogs, and practice coding and programming at your home. Some people don’t need to know how to program, but it will facilitate your life if you are working in the business of technology.

Take Online Math Courses

If you are like a lot of people in the United States, you didn’t get a great education in mathematics. When you are in technology or are trying to get into the business of it, you should know more about math. There are plenty of options for learning mathematics. Taking a linear algebra online course will supplement your knowledge on the subject. Whether you’re a physicist, an engineer, or a technologist, knowing math is pivotal. Even if it doesn’t directly apply to what you are doing, taking online math courses will facilitate the process of learning more about technology.

Work with Engineers

Technology takes a lot of engineering. If you aren’t trained in the field, you should work with engineers and learn from them. It’s imperative to learn more about engineering if you want to learn about technology. There are all kinds of sectors in engineering. Employ engineers, network with them, and ask them questions. If you’re an engineer yourself, you know that it’s invaluable to gain knowledge from engineers in other areas of the field. Whether you’re trying to become a huge technology company or are specializing in a niche, working with engineers is very important.

What About Marketing?

Technology and marketing are colliding, converging. Marketing is no longer simply tangible; it is increasingly digital. Search engine optimization (SEO) is becoming more and more vital in the age of digital marketing. SEO is the process of creating content and using metadata to land web pages as high up on search engines like Google and Bing as possible.

By using keywords, hyperlinks, and engaging copy, companies of all kinds can inform their customers, direct them to contact and purchase hyperlinks and use keywords to be seen when people type them in on search engines. If you are in tech, you should use it to learn more about who is successful and why. SEO provides education in all that is technology marketing. It will teach you a lot.

Machine Learning & Artificial Intelligence (AI)

Network — Schematic display of the network

Finally, if technology is our culture, machine learning and AI are at the forefront of it. The ability for machines to teach themselves new things without humans is incredibly valuable. Can they automate on their own to produce results and find new solutions to problems? Your whole company and outlook on tech can be changed by this. When you are interested in tech and know a lot about it, the final frontier is AI and machine learning. If you learn about these subjects, you will be able to create success. A good place to start? AI writing software and apps that can make your life easier.

Technology is evolving. Life is changing. Things are moving. Whatever you are interested in and whatever you do for work, learning about technology will enable you to get more done. Whether you want to create a game-changing tech business or want to use tech more effectively in your non-tech company, doing your best to learn more about it will do you a lot of good. What are you waiting for? If you need to learn more about technology, it’s time to get started. It is the future of modernity and, as they say, the future is now. The longer you wait, the more of an uphill climb it will be.

Martech SaaS

5 Examples of Progressive Web Apps

Miley on December 27, 2021

Progressive web apps are increasingly finding favor with companies globally. It allows companies to engage better with their clients.

You may ask, what is a Progressive web app?

These are websites that look and function like an app. They use the latest technology to offer the users’ app-like experiences right in their browsers.

To explain to you in detail how progressive web apps helped companies achieve their goals, I have listed some real-life examples here.

Top progressive web apps that achieved their goals

Tinder

The first choice of the millennials when they are looking for a dating app is Tinder. If you look at the structure of this app, you will find that its main focus is mobile users.

Recently, this immensely popular online dating app decided to invest in a progressive web app to target new markets.

While building this app, one of their key goals was to maintain 1:1 feature parity with their existing native application. And if you look at their newly launched progressive web app, then you will find that they have succeeded in this task.

The key points of this app that make it a grand success include the following.

The size of this app is just 10% of the existing native app.
Short development cycle.
The number of users swipes and messaging increased.
The session time of the users also increased significantly.

AliExpress

AliExpress is another example of how the progressive web app helped a company to significantly improve the users’ engagement online.

This hugely popular e-commerce website was struggling in its effort to offer a highly engaging web experience to its users. The company experimented with the concept of using its mobile website to attract non-app users to download their app – this experiment did not give them the desired results.

To rectify the situation, AliExpress looked at various types of web apps and then decided to create a cross-browser progressive web app.

This decision was a smash hit with the users and the overall performance of the website increased significantly.

To help you understand the level of success of the new progressive web app of AliExpress, you need to look at its key performance indicators.

The conversion rate increased dramatically by 104%.
The number of pages visited per session also doubled.
The number of time users spends per session also increased by 74%.

Pinterest also chooses to go with Progressive Web Apps as it aligns well with its business goals and objectives.

The planners at Pinterest were stumped on how to offer highly engaging service to those users who were struggling with low bandwidth or have a limited data plan.

After analyzing the viewer’s activity on their mobile website, they discovered that only 1% of the new users either signed up or logged into their account.

To meet this challenge, they launched their progressive web app and were astounded by the results. Some of the important highlights of their progressive web app include the following.

A huge jump of 103% in active weekly users numbers YoY.
The session length also increased dramatically by 296%.
The rate of signup YoY also saw a gigantic jump of 843%.

Starbucks

Starbucks always believed in offering its customers a great experience and a good value for their money.

Therefore, with the rise of mobile users, they quickly identified the potential and decided to offer a highly engaging mobile-first experience to their users.

They decided to do this through their progressive web app and the engagement statistics of the app show that it was a big hit among the users.

Some of the points that would buttress my argument regarding the massive improvement Starbucks saw after investing in a progressive mobile app are as follows.

It offered the users ordering offline ordering options.
The performance of PWA was significantly faster than the legacy native app.
The users used the app from their home screen an average of four times a day.
The session time was more.

Twitter

Twitter is a hugely popular social media giant with a user base of several million.

Twitter from its early days focused on offering a mobile-first experience to its users.

However, in the emerging market, they faced the problem of users with limited bandwidth as well as legacy mobile devices.

For them, progressive web apps offered an optimum solution of offering their new users in the emerging markets a solution that offers feature parity with their existing mobile app.

The result of this investment was dramatic, to say the least. Twitter saw an overall improvement in all performance indexes of their progressive web app some of which include the following.

The number of tweets sent increased by 75%.
The length of each session also increased by 65%.
The bounce rate was brought down by 20%.
The frequency of tweets by average users increased to 4 times a day.

Conclusion

The examples I have put together in this article show conclusively why companies all over the world are slowly switching over to the progressive web app.

SEO

Top 10 Tips to Optimize Your Blog for Higher Ranking in Google

Miley on December 16, 2021

As more businesses are coming online, it has become important to rank in higher positions and outperform competitors. Regardless of the blog size and industry, it’s important to gain the maximum organic traffic and drive more sales through the content.

If you are new to optimizing your blog for higher rankings, then we’ve covered it. Here are the top ten tips that you can follow to optimize your blog for better search rankings in Google. These tips are always used by top SEO Company in India.

1. Do proper keywords research

The first step in on-page optimization is to do proper research on the right keywords for your blog post. You can use a number of keyword research tools such as Google AdWords Keyword Planner, Semrush, and KWFinder, and more to find profitable and high-traffic keywords for your blog post. Once you have found the right keyword, make sure to place it in the title, meta description, h1 tag, and throughout the body of your article.

2. Optimize your meta description

The meta description is the short snippet that appears under the title in the search engine results pages. It’s important to include your main keyword in the meta description and make it compelling to entice users to click through to your blog post. Keep it between 150-160 characters long.

3. Include images and videos

Including images and videos in your blog posts can help you rank higher in Google SERPs. Images can help improve user engagement on your blog posts, while videos can help increase the time spent on your website. Make sure to use relevant keywords in the file name and alt text of your images, and add a transcript or closed captioning your videos.

4. Add internal links

Internal links are links from one page on your website to another page on your website. They are a great way to help Google crawl and index your website pages, and also help improve the user experience on your website. Make sure to add relevant internal links in your blog posts, and use anchor text that includes your main keyword. In addition, external links are links from your blog post to other websites. They are a great way to increase the authority of your blog post and help readers explore more content on the web. Make sure to use relevant and high-quality external links in your blog posts.

5. Optimize your images for search engines

Include a descriptive alt text and file name within the image code, not the image URL, for high-quality images on your website. This will help Google understand the context of the image. In addition, make sure that all of your images are properly formatted with no broken links or missing thumbnails.

6. Reduce bounce rate

The bounce rate is the percentage of visitors who leave your website after viewing only one page. It’s important to keep the bounce rate low by adding engaging content, such as images, videos, and internal links, to your blog posts. This will help keep users engaged on your website and increase the time spent on your website.

7. Focus on URL optimization

The URL of your webpage can affect its ranking in search engine results pages. It’s important to keep URLs and file names search-engine-friendly by adding relevant keywords, using hyphens instead of underscores, and not using special characters or capital letters. In addition, avoid using dates and special characters in your URLs.

8. Optimize for voice search

Google is increasingly using voice search as a way to find information online. In order to optimize your blog for voice search, you need to make sure that your content is relevant to the questions being asked by users. You can do this by adding FAQs and long-tail keywords to your blog posts. Search for common questions that the audience is searching for and add them to your FAQ sections for better voice search optimization.

9. Write quality guest blogs

Woman — A young woman is working on her laptop

Guest blogging is a great way to increase the authority of your blog and reach a new audience. When you write guest blogs for other websites, make sure to include links back to your website and include your main keyword in the anchor text. In addition, make sure that the website you’re writing for has a high-quality website with good SEO metrics. Pick such a topic that will add more value to the readers.

10. Use social media actively

Social media is a great way to increase your website’s authority and visibility. Make sure to share blog posts on all of your social media platforms and include links back to your blog post. In addition, create a Facebook page for your company or brand so that users can find you easily online. Encourage users to follow you on social media by including social sharing buttons on each blog post. The social media marketing services offered by Digital Marketing agencies indirectly help you to rank higher in Google.

Wrapping up!

Follow these easy tips to drive more traffic and improve the overall SEO performance of your blog. Whether you’ve recently started the blog or run it for a while, these tips will surely help.

SEO

Top 5 Web Hosting Hacks to Boost Your Website SEO

Miley on December 13, 2021

Web hosting plays an important role in improving the overall SEO performance of your website. Many beginners make the mistake of opting for cheap hosting that brings no benefit to your website in terms of SEO. There are several ways you can optimize your website hosting to boost SEO in no time. And most of SEO reseller use this technique.

If you are new to improving search optimization results by optimizing web hosting, then we’ve got you covered. In this post, we will have a look at the top five web hosting hacks to boost SEO that you need to know.

1. Go for a higher bandwidth

A higher bandwidth allows the website to handle more traffic at any given time. It also ensures that your site can handle all the traffic spikes caused due to high search engine rankings. This, in turn, increases customer satisfaction and makes your SEO campaign successful over a period of time. When your website has higher bandwidth, you can be sure that the bounce rate will be minimum as the pages will open in no time. In addition, more traffic on your website means more conversion opportunities.

Along with this, ensure the web hosting has the minimum downtime so that your website will never halt when customers are browsing it. The majority of the web hosting companies assure you 99.8% of uptime but do a little research before you opt for one to boost SEO.

2. Use a dedicated IP address

Using a dedicated IP address is one of the best web hosting hacks to boost SEO. When you use a shared IP address, chances are that your site’s rankings will be compromised as it can be marked as spam by Google and other search engines. In addition, using a shared IP for your website will affect load time performance as well. Go for managed WordPress hosting:

Managed WordPress hosting is specifically designed for WordPress websites only and comes with many advantages over normal web hosting plans such as better security and optimization features. It also ensures that your hard work does not go down the drain due to poor server performance or resource-intensive plugins that interfere with the overall working of your website.

3. Opt for cloud hosting

Cloud hosting is the best web hosting hack to boost SEO as this form of hosting will allow you to scale your website easily and also improve its performance by taking care of any server issues. In addition, it ensures that your site can handle higher traffic and minimizes load time and page-loading issues.

Cloud hosting is specifically designed to boost SEO by improving overall ranking factors such as bandwidth, security, etc., so adding this feature will further help in achieving better results for your campaign. The scalability advantage offered by cloud hosting is also one of the biggest benefits that you need to look for while opting for this web hosting type. Cloud hosting is relatively expensive compared to other ones but it’s all worth it as it gives you an edge.

4. Hosting location matters

If you are wondering how hosting location affects your website’s SEO, then let us put it this way. For instance, if your site is hosted in the US or UK, then it will be easier to rank the website for local searches as compared to non-English countries. Also, hosting location can have a big impact on the load time performance of your website. So, always try to buy hosting of the same country where your company is based as it will give you a direct advantage.

Whether you are starting out or already running a business and looking to switch hosting, always opt for the same country option. It will bring in several SEO benefits as your website will load faster.

5. Use a CDN

A CDN or Content Delivery Network is one of the best web hosting hacks to boost SEO. It helps in minimizing latency and makes your website load faster than before. With a CDN, you can be sure that your site’s responsiveness will increase and the bounce rate reduces considerably. In addition, users spend more time on your website and look at more pages which means added opportunities for conversions. Ask your web hosting provider to integrate a CDN with your plan.

If you run an e-commerce website, then it becomes even more important to use a CDN and ensure the resources load faster. On the other hand, even if you own an enterprise website or a personal brand website, using a CDN is a useful hosting hack to boost the overall SEO performance.

Wrapping up!

Boost your website’s SEO performance with these simple hosting hacks. If you don’t have a technical team then it’s better to hire for example a professional SEO Company Bangalore that will handle all these aspects. When you focus on these additional aspects along with your SEO strategies, you will see a drastic positive shift in SEO performance.

About Author – With over 13 years of experience as a leader in digital marketing, Mansi Rana is the Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

Development Insights

The Different Types of Renewable Energy and Why They’re Important

Miley on December 3, 2021

Researchers have been warning that if we don’t reduce emissions, our actions will have a permanent, irreversible impact on the environment. Fossil fuels commonly used worldwide are responsible for much of these emissions linked to rising temperatures.

As companies and governments emphasize solving the climate crisis, demand for clean energy is on the rise. It’s estimated that renewable energy sources will account for 90% of the increase in the world’s total power capacity this year. Renewable energy sources provide a cleaner alternative to non-renewable sources like fossil fuels.

Read on to learn about the different types of renewable energy and why they are beneficial.

What Is Renewable Energy?

Non-renewable energy comes from sources limited in capacity. They take such a long time to replenish that they are gone for good once we run out. Types of non-renewable energy include coal, oil, and natural gas.

Renewable energy comes from Earth’s natural sources that are constantly replenishing, like wind and sunlight. These types of energy do much less harm to the environment than their non-renewable counterparts.

Types of Renewable Energy

Although we think of renewable energy as the power of the future, it has been around for centuries. But, recent advances in technology have once again put it at the forefront. The most common types of renewable energy sources include the following:

Solar Power

Solar power harnesses the limitless supply of sunlight and turns it into electricity and heat. Solar power uses photovoltaic cells to convert light into energy.

Solar power has become accessible renewable energy in the consumer market as individuals can have solar panels installed on their homes from companies like Blue Raven Solar. Solar panels can provide clean energy to a single building or an entire neighborhood.

Wind Power

Wind power harnesses the wind to turn the blades on a turbine, and this motion then powers a generator to produce electricity. Wind turbines are often located in rural areas but are also placed offshore. Although wind power doesn’t generate any emissions, people do find the large turbines noisy and unsightly.

Hydroelectric Power

Hydroelectric power uses fast-moving water in rivers to turn a turbine and power a generator to produce electricity. Dams often have these turbines to make hydroelectric power. Although dams produce renewable energy, they aren’t considered clean energy because they divert natural waterways and negatively impact animals and humans.

Geothermal Energy

This type of renewable energy captures the heat released naturally by the Earth to heat water and bring it to the surface to turn turbines. To reduce its environmental impact, geothermal plants pump water back underground.

Tidal Power

Tidal power is a newer form of hydroelectric power that uses the force and motion of the tides to generate electricity. It is a reliable and relatively constant method of generating power. Energy is often collected in tidal barrages, which are like dams.

Benefits of Renewable Energy

Renewable energy sources aren’t all clean since they do produce some effects on the environment. But, many of these sources produce no emissions. As the world becomes more reliant, we can reduce the impact our emissions have on the climate.

In addition to the environmental benefits, the growing renewable resource industry creates more jobs to develop and install renewable energy sources.

Renewable Energy Is Here to Stay

Renewable energy has sparked a revolution in the energy industry as the world attempts to solve the climate crisis. Rising demand has led to advancements in the industry. With so many types of renewable energy, we have many ways to change how we get our power.

Are you looking to keep up with the latest renewable energy news? Check out our website for the latest technology news and trends.