In the competitive eCommerce ecosystem, it is important to have an edge over the competitors. But, the question is, what can you do tdo get that extra mileage over your counterparts?
In an ideal scenario, The product categories largely remain the same. The quality of products usually remains unfettered. So what is it that could be the differentiating factor? The answer resides in a three-letter acronym SEO ( Search Engine Optimization).
Yes, SEO is the real deal here. Sadly enough, we don’t have the magic to spin SEO into our favor. Getting it right requires skilled individuals working day-in-and-day-out to make things happen.
Let’s have a sneak peek into what is SEO? Though, if you are searching for an e-commerce SEO company, we believe you may have some idea about the acronym. But still, we would like to put it out there. SEO or search engine optimization is a process that includes certain elements that make your page rank in the top search engine results.
Why do you need to hire an eCommerce SEO company?
Let’s begin from where we left off- the meaning of SEO. Now, you might have noticed the terms ‘Ranking’. This single word is powerful enough to get the ball rolling in terms of putting in serious effort into SEO plans.
The idea of ranking is to get your page to appear, preferably, on the top 10 search results. If an individual has to move to page-two of the search results, then something is wrong with the SEO wisdom and practice.
You can even hide a sensational spinoff of Harry potter on page two, and probably no-one would find it. To put it more appropriately, no-one would bother to move to the second page of search results to find what’s hidden there.
The longer attention span in this fast-moving world has become a myth. Users now want instant solutions more than ever before. If they don’t find it on your page within a few clicks, the chance of conversion goes for a toss.
The integration of SEO into eCommerce can be the game-changer in increasing the visibility of your platform. But again, if you are trying to approach it in the DIY fashion, this would take you to double the time. It is where the role of a professional eCommerce SEO services company comes into play.
If we consider for a second that you manage to get the ranking done, but consistency would be missing. The change in the search engine algorithms requires you to be proactive in adjusting the SEO strategies, and it is tough to be a lone warrior in the ranking battle.
The eCommerce SEO services will not only drive sales through a rise in the ranking, but it will also deal with other important elements. So, when you hire an eCommerce SEO company, look beyond mere sales.
We look at some of the offbeat services provided by various companies. These services get overshadowed in the hunt for powerful Keywords.
Offbeat services provided by e-commerce company
Generally, when we talk about the best eCommerce SEO services provided by the company. We come across terms like keyword planning, indexation, title tags, URLs, and meta description. But there are certainly other services which are equally important such as branding and social media integration.
Social media integration
Having a social media presence has always been crucial. But for some reason, it remains hidden in the technicalities of SEO. The newly formed companies have become unidirectional, focusing on ranking. Thus, they miss out on playing the card of social media influence.
To set the context, almost 78% of social media users turn out to be potential leads, and most of them get converted. Instagram story ads and Facebook ads have been quite instrumental in driving e-commerce sales.
The discovery of potential leads also makes sense when you consider an average joe spends more than two hours on social media platforms. Thus, it becomes crucial that SEO strategies need to be carved out to drive traffic to the official handles.
Branding
Social media-oriented SEO strategies are not just about driving traffic to increase sales. It can turn out to be a crucial tool to promote branding. It is important to create online trust among the netizens. It is created by proactively monitoring social media trends actively followed by responding to the user’s query. SEO experts can seize the opportunity by researching various hashtags that are trending. So, the user can ask the query to give suggestions using the tags.
To cut the long story short, hiring a professional eCommerce SEO company will force you out of the cocoon. It will give a tour of how the world of eCommerce is fast-changing, and how collaborative effort can keep you up to speed.
