Month: January 2023

Insights

Metaverse Mavericks: Top 5 Blockchain and Crypto Projects Leading the Way

Miley on January 23, 2023

Introduction

The pace of environmental change has quickened as a direct result of the development of new technologies. The Metaverse can offer some interesting new dimensions to the blockchain ventures that are being presented. While many believe the Metaverse will take longer than 10 years to become a reality, this may be different. Nevertheless, keeping track of the expanding interest in metaverse projects, particularly those involving blockchain technology and cryptocurrencies, is of the utmost importance.

In Metaverse, what role does the technology of blockchain play?

Will activities based on blockchain technology in the Metaverse contribute to the development of the idea of a fully virtual ecosystem?

An exhaustive investigation of the most important blockchain projects currently under development for the Metaverse has the potential to produce workable answers to all of these issues.

The following list provides an overview of some of the most important Metaverse consulting services for blockchain-based projects currently active within the Metaverse.

The Unanticipated Acceleration of the Growth of the Metaverse

The definition of the Metaverse should be consulted before engaging in any conversation regarding blockchain technology or cryptocurrency schemes. There is a lot of competition for seats in the Metaverse, and some of the leaders in this competition are Microsoft, Facebook, and NVidia. In its most basic form, the Metaverse would consist of a network of interconnected virtual worlds that act together as a digital ecosystem. Access to many services and applications is possible from various locations inside the Metaverse, catering to multiple use cases and purposes.

It’s amusing to see how many people have the misconception that the Metaverse will never expand. On the flip side, the pace of change in the Metaverse can be described as dizzying. The more people collaborate and start new projects, the more different aspects of their digital lives become interconnected. Despite this, it is heartening to see that blockchain technology will play such an important part in the development of the Metaverse.

One of the intriguing responses to the question “What is a Metaverse project?” is the Binance Smart Chain, which uses blockchain technology. In the past, Binance Smart Chain has served as a hosting platform for a diverse range of metaverse consulting services applications, including role-playing games and a metaverse universe. Another project that showcases the Metaverse’s potential for blockchain-based or cryptocurrency-based enterprises is called TopGoal, which is a collectible card game.

What Kind of Role Does Blockchain Play in the Metaverse?

The vast majority of the metaverse projects currently being worked on are, at their core, video games that incorporate elements of the Metaverse. Nevertheless, the creation of the Metaverse calls for the insertion of a great deal of supplementary material. Blockchain technology or cryptocurrencies have the potential to finish off the Metaverse by providing many essential qualities.

Expanding a list of cryptocurrency projects within the metaverse consulting services would indicate the Metaverse’s increased productivity due to blockchain or cryptocurrency.

The following are a few of the most important components of blockchain technology or cryptocurrencies that match the planned layout of the Metaverse.

Manifestations of One’s Ownership

The blockchain can generate a digital trail that can be used to prove ownership of metaverse items. If you have a bitcoin wallet, you can use your private keys to demonstrate ownership of commodities or actions on a blockchain, provided that you have access to those keys. As a result, metaverse crypto projects could provide highly efficient and safe means for creating proof of ownership and digital identity.

Value Exchange

The ability to exchange value is yet another feature necessary for the Metaverse to function properly. A method of effectively expressing value to users within the Metaverse while also maintaining their faith is required. For example, cryptocurrencies offer more protection on a blockchain than the in-game cash used in multiplayer video games. Therefore, anyone who wishes to spend a significant amount of time engaged in the Metaverse may depend on crypto to provide them with a reliable source of revenue.

Interoperability

The level of interoperability that blockchain technology in the metaverse consulting services makes possible is a significant factor in determining whether or not the most popular bitcoin businesses will succeed. Blockchain technology may make it possible for different metaverse realms to interact with one another. Users can construct blockchains that can communicate with one another using technologies such as Avalanche and Polkadot.

The Role of Governance

The governance of a virtual environment that mimics the real world would necessitate the establishment of laws, and the Metaverse is no exception to this rule. Users’ ability to adjust the Metaverse’s participation requirements should be the primary focus of their efforts. In the Metaverse, the blockchain provides the best framework for a government that is both just and open to the public.

Collectibles are One-of-a-Kind

The ability to digitally collect items would be the single most significant factor in the success of blockchain applications and cryptocurrencies. You must present evidence of the uniqueness and individuality of the assets offered by the Metaverse concerning the specified real-world activities. While blockchain technology can provide the most accurate depiction of actual commodity ownership, non-fungible tokens (NFTs) have the potential to be utilized in the production of assets that are one hundred percent original.

Top Blockchain and Crypto Projects in the Metaverse

Crypto wallet is schematically represented next to the laptop

In the Metaverse, the value propositions provided by blockchain technology are sufficient to sustain the continued expansion of blockchain and cryptocurrency enterprises. A transparent, low-cost, and secure means for aligning oneself with the core aim of the Metaverse is provided by blockchain technology. In light of this, let’s look at some of the most exciting blockchain and cryptocurrency projects now being developed with metaverse consulting services.

1. Decentraland

The majority of Decentraland exists in the third dimension and is considered one of the early pioneers of the Metaverse. In the 3D environment, players can engage in various activities, including constructing virtual real estate plots. In addition, users of Decentraland can develop content, engage with other users, and organize events.

Decentraland was already a well-known metaverse project several years before the excitement surrounding it began to build. The straightforward two-dimensional game introduced in 2016 has evolved into one of the most prominent examples of both a metaverse game and a metaverse cryptocurrency effort, with NFTs having a combined worth of hundreds of millions of dollars. In addition, Decentraland offers the MANA token, a native ERC-20 utility token.

2. Bloktopia

The inclusion of Bloktopia on the list of crucial blockchain and cryptocurrency ventures in the Metaverse is the second big addition to make in recent times. To compete in this metaverse virtual reality game, you must find a location with a tower. The building has twenty-one stories, which is proportional to the total number of bitcoins in circulation, which is twenty-one million at the moment. Its primary function is to serve as a central location in the metaverse consulting services for various activities, including socializing, working, and attending events. The Polygon blockchain is utilized by Bloktopia to power its four primary functionalities: learning, earning, playing, and constructing.

3. Sandbox

The Sandbox is quickly becoming one of the most well-known crypto projects in the Metaverse. Users can explore a digital world within the context of a game built on blockchain technology. The NFTs, user-created environments and other items comprise the various components of the Sandbox’s virtual universe. The Sandbox has evolved into a complex platform that operates on Ether as well as its own money, denoted by the symbol SAND.

4. Enjin

Enjin is an essential addition to the list of businesses that deal in metaverse cryptocurrencies because of its distinctive qualities. It is a platform built on blockchain technology that allows users to create NFTs that can be used as virtual commodities in video games. Enjin is pleased to announce the successful introduction of software development kits, often known as SDKs, which will make it easier for users to construct NFTs based on Ethereum. Enjin has committed to developing a reliable infrastructure for minting non-fungible tokens, which have rapidly become an essential component of the Metaverse.

5. Star Atlas

The third endeavor, Star Atlas, is one of the most creative attempts to create a crypto-metaverse, and it is the very last one. This one-of-a-kind gaming metaverse is being built using blockchain technology, decentralized financial systems, real-time graphics, and online multiplayer games. Integrating the Solana blockchain into Star Atlas’ infrastructure is a prime example of how blockchain technology and the Metaverse may coexist.

To Summarise

The Metaverse is currently the most talked about development in technological trends. Important evidence of the viability of the Metaverse includes Facebook’s recent rebranding and the rapid rise in the value of metaverse tokens. In addition, blockchain initiatives for the Metaverse justify combining blockchain technology and the Metaverse.

On the other hand, the Metaverse is only in its infant phases of growth at this point. Concurrently, the number of efforts using the Metaverse is rapidly growing. The metaverse consulting services may acquire new properties through blockchain technology, such as decentralization, ownership, and interoperability. How will the interaction between blockchains and the Metaverse develop in the future? To find the answers you’re looking for, you should immediately begin gaining as much knowledge about the Metaverse as possible.

Development

Top 5 Reasons to Hire a Dedicated Development Team

Miley on January 18, 2023

For those businesses that want to launch a software solution but do not have enough in-house resources for building the necessary app, the question of how to hire software developers is one of the most crucial ones. Though an answer to onboard the required talents seems to be the most obvious one, we should admit that quite often it is not the best idea. Of course, if you have a software development business, expanding your team with new talents can be a sign of the growth and health of your company. However, even in this case, it is necessary to evaluate the feasibility of this approach.

But when you manage a company that has nothing in common with software creation, you definitely need to consider other options. With the growing interest in custom software solutions from the side of non-tech companies, the demand for outsourcing services is increasing as well. Today, there are a lot of companies that rely on software tools in supporting the growth of their businesses (for example, they can implement AI tools for boosting their sales or start using CRM systems for optimizing and managing interactions with customers) but they do not want to make software development their core activity. Given these factors, it will be rather senseless to sign long-term contracts with programmers. But an option to hire dedicated development team may look quite appealing. In general, the IT outsourcing segment is continuously growing and in 2023, it is expected that its revenue will reach $430.5 billion. And hiring a dedicated development team is one of the most popular outsourcing models.

What is a dedicated development team?

Let’s make sure that you clearly understand what companies can get when they hire dedicated development teams.

The idea behind this model is that companies need to establish cooperation with an outsourcing agency that will create dedicated teams instead of dealing with all onboarding and recruitment questions on their own.

It means that if you have a dedicated development team, all team members officially won’t be your employees. You will need to sign a contract with an outsourcing company and all your dedicated programmers and other specialists (such as designers, project managers, and QA engineers) will be employed by that entity. Nevertheless, the created team will be fully focused on your tasks and will be managed by you.

Why do businesses hire dedicated development teams?

Software is being tested by the development team

As you can understand, the popularity of this model is explained by all the benefits that it offers to the companies. Let’s have a look at the most important of them.

By working with dedicated developers you can find the expertise that is lacking in-house. Though usually those companies that do not have in-house development departments turn to the service of dedicated developers, even software development firms use this option when they do not have enough skills on board.
This cooperation model helps to forget about borders. You are not obliged to look for the necessary talents locally. Your outsourcing partner should have access to a global pool of talent.
Even if a project scope is not clearly defined, you can establish cooperation with a dedicated team. This model allows companies to introduce changes to the team composition even after the start of the development process.
You can enjoy a full scope of software-related services. Dedicated teams can offer not only software development and design services. They can also improve, modernize, change, scale, support, and maintain your software product.
This model is a perfect one for long-term projects. According to Good firms Research, the average time required for building a full-scale software product can take around 4.5 months. And even for such a term, it can be rather challenging to hire freelancers (it is better to work with them when you have just a small task) but at the same time, it is not worth onboarding an in-house programmer if you have just one project to build. However, a dedicated team will be a good solution. The team will be concentrated on your project but as soon as all the tasks are fulfilled you can terminate your cooperation and save your budget.

Final word

As you see, hiring a dedicated development team has a lot of advantages. And if you want to develop a software product for your business needs but there are not enough in-house resources for it, you can consider this cooperation model. But do not forget that one of the main conditions for the project’s success is finding the right outsourcing agency that will support you.

Martech Startups

10 Useful Benefits of Account-Based Marketing for Growing B2B Businesses

Miley on January 17, 2023

ABM is steadily on the rise in the B2B world, with 80% of all respondents in a survey saying that they’re planning to boost their ABM budget in the next 12 months.

If done correctly, an alternative, such as account-based marketing, is one of the most effective strategies for providing an impressive ROI.

What is Account-Based Marketing?

So, before we start, we’ll first walk you through the basics. Account-based marketing (ABM) is a holistic marketing approach that single one or two high-end accounts.

The sales and marketing team then works hand in hand, looking up the target customers’ pain points and needs and coming up with a personalized ABM strategy specifically tailored to win them over as clients.

Benefits of ABM to B2B Companies

So now we’re going to discuss the top benefits of account-based marketing for B2B companies:

1. Team Alignment

Business — People putting their hands together after a successful business decisions

ABM requires your marketing and sales teams to work together to choose the right target accounts.

This collaboration plays a crucial role in helping you gain a competitive advantage. Using this strategy, teams become the focal point for choosing the most important accounts and who will take care of them.

Your marketing team works to engage with them in a timely, relevant way. That way, teams become more efficient and productive.

2. Efficient Use of Resources

When you adopt a mass-oriented marketing strategy, you’re stretching your resources, trying to cover everything. That’s because your goal is to attract a wider audience, ensuring you have enough leads to get to the bottom of your funnel and convert.

This kind of diversity will only complicate your sales process. Thus, your marketing team invests more time and energy in crafting a one-size-fits-all messaging. ABM, on the other hand, requires a team effort. It would help if you collaborated closely with your sales and marketing teams, uniting them towards a common goal.

This kind of collaboration allows teams to boost their efficiency and work on their strategy based on their co-worker’s output. Your sales team can share their knowledge of the client’s needs and pain points. Meanwhile, your marketing team delivers higher-quality leads and better abm ads.

Also, when you’re only focusing on specific accounts, you’re only feeding your funnel with qualified leads. This makes the nurturing process easy and decreases the resources needed to move your customers further down the funnel.

3. Higher Engagement and Retention

It’s common knowledge in the marketing world that acquiring a new customer costs five times more than your current one. To decrease churn, you should also get high-value customers who you think could be an excellent match for your business. In the same way, you also need to do everything you can to keep them in the long run.

Investing in personalized content is something ABM is particularly good at, increasing trust in your brand and creating relationships that lead to sales and long-term success. It is one of the benefits of ABM.

4. Helps get closer to customers

As we’ve mentioned, conventional marketing strategies utilize mass messaging, using a generalized form of communication.

On the other hand, ABM focuses on crafting personalized messaging in interacting with target customers, letting you approach target customers better.

5. Boosts conversion rates

ABM focuses on high-value accounts and pitching your products and services to them. Your sales and marketing teams collaborate in researching these target accounts, their wants and needs, and the best times you can get in touch with them.

Their research also involves details on the right platforms and how frequently you should extend your communication. Reaching out to prospects with a well-planned strategy leads to better conversions.

6. Deliver consistent customer experiences

For your ABM strategy to truly stand out, you should regularly create a sense of delight in your accounts.

Every account should feel as if they’re special, and you can do this by constantly providing them with consistent customer experiences.

7. Expand business through account relationships

Businessmen — Close-up of business people shaking hands

In ABM, quality over quantity is essential. The process requires you to invest a lot of your time and resources in engaging a group of high-value accounts that are carefully chosen over quickly closing deals with less-qualified leads who are not best for your business in the long term.

8. Clearer Path To ROI

Account-based marketing also gives you the highest ROI among other B2B marketing strategies with less risk.

This also makes it easy to align sales with marketing to grow your accounts consistently.

9. Shorter Customer Lifecycles

When your customers are targeted with the right messaging at every stage of their journey, it significantly decreases the time it takes for them to make a decision.

In the B2B world, those decisions usually come from a board of stakeholders who should be familiar with the information you provide to be on board with the sale.

That way, when decisions have to be made, the entire account already knows your content and is in the loop. This significantly cuts the customer lifecycle and speeds up the sales process.

10. Opportunity to become a marketing expert

ABM allows you to know your target accounts more at a personal level. So, the more you get into the process, the more competent you become in an area where people need more understanding. This helps you stand out when approaching every account.

Over to You

So there you have it. ABM is a great marketing strategy that allows you to deliver fantastic ROI and create a network of highly profitable clients.

Development SaaS

How AI can Help Software Testing

Miley on January 4, 2023

Software testing is an essential part of the software development process, as it helps ensure that the developed software is of high quality and meets the requirements of its users. However, manual testing can be time-consuming and error-prone, making it necessary to explore other options to improve the efficiency and effectiveness of software testing. One such option is the use of artificial intelligence (AI) in software testing services.

AI has the potential to revolutionize the way software is tested, as it can automate many of the tedious and repetitive tasks involved in testing, freeing up testers to focus on more complex and challenging tasks.

AI can be used to automate the following aspects of software testing:

Test Case Generation: AI can be used to automatically generate test cases based on software requirements and other relevant information. This can help ensure that all the critical scenarios and edge cases are covered during testing, leading to more comprehensive testing.

Test Case Execution: Once the test cases have been generated, AI can be used to execute them automatically, freeing up testers to focus on other tasks. AI can also monitor the execution of the test cases, providing real-time feedback on the progress of the testing.

Test Case Evaluation: AI can automatically evaluate the test cases’ results, identifying any failures or issues that need to be addressed. This can help testers quickly identify and fix any problems, improving the overall quality of the software.

In addition to automating the various tasks involved in software testing, AI can also help improve the accuracy and reliability of the testing process. By using machine learning algorithms, AI can learn from previous testing experiences and adjust its approach accordingly, leading to more accurate and reliable results.

Overall, the use of AI in software testing company has the potential to greatly improve the efficiency and effectiveness of the testing process. By automating tedious and repetitive tasks, AI can free up testers to focus on more challenging and complex tasks, leading to better-quality software and a more efficient testing process.

Using AI with software testing can greatly improve the efficiency and effectiveness of the testing process. By automating tedious and repetitive tasks, AI can free up testers to focus on more challenging and complex tasks, leading to better-quality software and a more efficient testing process.

Software development — A schematic representation of the software development process

One way AI can be used in software testing is to automate the generation of test cases. This involves using AI algorithms to automatically generate test cases based on the software requirements and other relevant information. This can help ensure that all the critical scenarios and edge cases are covered during testing, leading to more comprehensive testing.

Another way AI can be used in software testing is to automate the execution of test cases. Once the test cases have been generated, AI can be used to execute them automatically, freeing up testers to focus on other tasks. AI can also monitor the execution of the test cases, providing real-time feedback on the progress of the testing.

AI can also be used to automatically evaluate the results of the test cases. This involves using AI algorithms to analyze the results of the test cases and identify any failures or issues that need to be addressed.

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